6 Reasons Why WordPress is Ideal in Startup Companies Today

Online presence is critical for any business looking to become a profitable venture. This is especially the case for startups that must leverage modern techniques. They can use a website to sell their ideas to stakeholders and their target audiences.

If you’ve just launched your startup, you’re probably worried about building a website. If you’ve already passed that phase and are thinking about the best platform, how about WordPress? A free website creation platform that’s ideal for startups. It allows startups to edit and alter the appearance of their websites without using code.

Every business needs a website, especially if it’s new and needs to grow into a successful venture. If you have no idea where to start, it’s important to seek help from a digital marketing agency for startups.

Getting a professional with a speciality in your business takes a lot off your shoulders. It gives you time to take care of other matters concerning your startup.

Usually, startups are short on cash, making it difficult to get experts to work with. Hiring a professional website developer enables a business to have its digital marketing strategy in order. So, how much should a startup spend on marketing?

According to experts, a startup should spend 12%-20% of the gross revenue on marketing.
Depending on the business strategies, you can figure out how to budget for the money. This is why it’s important to have an effective startup marketing agency.

A business needs to have a powerful digital presence to grow. Presently, customers Google businesses while comparing them to competitors. If you have a weak website or are not on the internet, you lose the game to your competitors. So marketers are leveraging digital marketing tactics, which has enabled them to increase their conversion rates.

The Benefits of WordPress for Startups

Many businesses, established and startups don’t know how beneficial WordPress is. Neither do they know why they need to use it for their businesses. In this article, we give you reasons why it’s a platform worth considering.

Let’s get started!

1. WordPress is Free

Nothing sounds better to a cash-strapped entrepreneur than hearing that WordPress is free. Which begs the question, so what’s the catch? WordPress is open source. Meaning that it’s not owned by anyone.

This website creation platform is backed by a billion-dollar company, Automattic. It also has the backing of volunteers all over the world who’re constantly working to improve it.

The platform is licensed under the General Public License. This makes it free for those who want to build websites. Users have access to free themes, updates, and plugins from the WordPress repository.

Just to make one thing clear. Yes, WordPress software is free. But that doesn’t mean that you will run a website at zero costs. There are costs attached to hosting, the domain name, and customisation.

Startup’s Scalability

As exciting as it can be, starting a business is challenging. So, how do you ensure that you are on the right path? You must integrate professionals and technology to make your business grow. By technology, in this case, we are talking about WordPress.

Apart from WordPress, you also need to seek the services of a startup branding agency. A properly funded startup branding strategy forms a roadmap for the company. It leads the company towards growth in the industry.

Advertising is another important tool for a successful startup. Now, advertising for startups is not as easy considering the limited resources. But that’s not to say that it’s impossible. Especially if you’ve adopted the use of WordPress, a free platform that can be used to talk about your products and services.

When using WordPress, you can display your ads in the sidebar. By using WordPress widgets, you can add Google Adsense in your sidebar. Then choose whether you want your ad to be fixed or responsive. This enables any visitor to your site to get to know more about what you do. In the long term, you start to reap the benefits

WordPress is Secure

When it comes to the security of a website, no platform is 100% safe. Especially when hackers are always devising ways of accessing company websites. WordPress hasn’t been spared either, considering its growing popularity.

What makes it a better platform is that it’s fairly safe. Reason being that it’s constantly monitored for security threats. Aside from that, its users are always quick to raise any security concerns. The platform is also prompt in releasing security updates. It also takes care of minor updates automatically by default.

As a user, it’s important to note that the security of your website is your responsibility. Select a reliable host with quality themes and plugins. Ensure that you have strong usernames and passwords. Also, be sure to update WordPress regularly. You should also backup your website every once in a while to enhance its security.

Extensive Plugins

Websites have different needs depending on different company operations. While some may be selling products, others may want an interactive community. WordPress provides a platform for different kinds of websites. It also allows companies to add functions that will enable them to achieve their goals.

WordPress gives you the liberty to choose a plugin from the more than 50,000 plugins in their repository.

The free plugins are great additions to a startup’s website. They can also add on functions whenever the need arises in business. For instance, a company may not need a live chat on its website at the beginning. But as time goes and the need arises, they can easily add a plugin for the needed functions.

WordPress is Mobile-Friendly and Easy to Use

There are more people today accessing the internet via mobile devices. And just so you know, Google doesn’t take kindly to websites that aren’t compatible with smartphones.

That is not something to worry about though, as WordPress has everyone covered. The technology it uses is compatible and can create web pages for smartphones. It also has a series of free and premium themes, with the ability to adapt to the size of the user’s screen.

When it comes to ease of use, WordPress has one of the best features. You can use it even without knowing any code. It’s just like working with any other processor. A startup can create web pages from a user-friendly interface. Not to pour cold water on the importance of basic coding skills, but even without them, you can still enjoy using WordPress.

The platform has courses, training, videos, podcasts, and blogs to assist you. It excels at Do-it-yourself, and even newbies can create content. It also allows you to embed third-party content like Vimeo and YouTube.

It’s Flexible and Customised

The other best thing about WordPress is its flexibility. The platform comes loaded with Javascript libraries that constitute jQuery.

Every theme on WordPress has in-built customisation characteristics that are easy to customise. The premium themes have built-in drop and drag features which are also easy to customise.

Final Thoughts

If you’re an entrepreneur who’s just launched a startup, this article must have been informative. Now you’re well informed about WordPress and why your business needs it. As an entrepreneur, you certainly know the importance of saving on money and time, which WordPress offers.

The market has different types of content management systems, but they’re expensive. Consider choosing WordPress to help you get your business to the world.


Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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How can developers easily compare the two code files using online tools?

Software development has constantly been taken into consideration because the career of geeks entails a complicated set of rules expansion and comparison tools.

Now, with the improvements in technology, numerous techniques have been evolved over time that has given great help to software developers and made this task easy for them.

From primarily based to spontaneous code inventors and comparison tools, we have a bundle of products existing in the market.

All these products facilitate developers to make a layout in a proper way and they can make suitable changes in their programs to make them more operative.

File comparison tools are one of the great instances among all these tools, which help you to make an evaluation of the content of two files.

In terms of computing, file or document checking is described as computerised examining of two different files living on any record system.

Normally, you need to offer two, or more than two files as entering into those tools. And in a result, the tool will provide statistical assessment between those files.

Overall, the result consists of the content material that is exclusive in the files and the content material that is alike.

Why do we need to do this?

Let’s discuss it in a more general way. The content on any website is normally written by bloggers, articles or content writers.

But, this is really a hard task for them, every time to write each and every single new word without repeating that.

And the case is if you are resaying your words, using your same thoughts again and again. Then, your content will not sound good.

Using the same concepts on a repeat base your content will be marked as plagiarised. And as a result of this, it will leave a very bad and negative impact on your SEO.

It will not generate pure leads, and you will not get organic traffic on your site. On this note, the software developers have to face the consequences of this.

Have a look at an example.

Let’s assume, one fine day you’ve written any data on a general topic. And after a couple of days, you have gotten the same topic with a few changes.

So, it is quite difficult to get new ideas on the same topic within the span of a week. But, you still try hard to make your writing dissimilar from the previous one.

Now, you have two content files on the same topic. And you want to make the comparison what are the differences or similarities between these two files.

So, to check this issue you surely need to look for some online tools which will make comparisons for you in an easy way.

Can anyone make a comparison on their own?

By hand, comparisons may be a long time taking activity. And it could contain some human mistakes which will ruin your whole improvement environment.

If a person is a strong self-made, and analytical thinker then that person can make the evaluation easily.

But, if someone is not so capable, then we have a variety of online tools for this purpose. Just like difference checker.

This is one of the excellent tools which we can easily access online. The difference checker checks the differences and similarities between two texts.

This tool matches each and every word side by side due to its inherent procedures and shows you the best result in just no time.

These kinds of tools are of specific assistance to the program builders or software developers who in any other case could by hand examine the code sections.

That is a pretty hard task in this era when opposition among software and program builder agencies is getting harsh and difficult.

This article carries motives for developers to do an easy comparison between the code files using online tools.

How to compare the files?

Obviously, if two or more people are working on the same file simultaneously, then there is a need to check the difference between those files.

There are certain ways to compare two or more files with each other. The online market is full of such kinds of tools.

Which can easily provide you with this facility? And we need to pick or choose the authentic ones, which we find the best for us.

Online Tools

We have a bundle of online difference checkers or other tools which can make easy comparisons between two code files.

These kinds of tools provide great help to the developers to check the difference of their files to others.

So, here we have come up with the best online comparison tool for you, which will surely give you the best results in this context.

Diff checker is one of the superb tools which can identify the main differences and similarities between two texts files.

This tool compares the text so smoothly and highlights the unique and real content between two given files in just seconds.

These tools do have many options for you in several of the contexts; it depends on your commitment.

Some features of these tools are as under

  • You can have the easy evaluation among two text files even if they are of any sizes.
  • You can reshape your written words.
  • It also offers you the facility to check plagiarism.
  • If text comparison tool finds any similar text in the files, you have the option to change it instantly, to make it genuine.
  • You can look for the quality of your text as well.

Final Words

Writing unique content is not easy work to deal with. So everyone has to make themselves more competent in this term.

All the time, generating new thoughts and presenting them in a different and special way is so hectic.

And if your content has a little bit of similarity in it, it becomes so terrible for software developers. And then they have to use the comparison tools to make it unique and plagiarism free.


Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Behind The Scenes: How To Use Copywriting To Improve Your Page Rank

If you’re starting to thread your way to SEO (or search engine optimisation) for your business, you probably already know you need several experts to help you. After all, there’s a lot of coding involved – but is that all there is?

The answer is no, fortunately. You can get a few things done by using copywriting, the art of creating written content for advertising.

Copywriting is necessary now more than ever. In digital marketing, you need the right content, the right calls to action, or your design efforts fall flat.

Therefore, copywriting can help you when it comes to SEO too. In this article, we’ll discuss a few tips that can help you evaluate an SEO copywriter’s work when hiring – or do it yourself if you have the time and availability to learn. Let’s dive in.

1. Use keywords naturally

Have you ever heard of the term “keyword stuffing”? In case you’re curious, that’s not a turkey recipe. It’s a practice in which the target keyword for a page is overused, rendering the text completely impossible to read. But let’s start from the beginning.

The right SEO professional will help you understand which keywords you should target in order to rank for the searches that are most likely to bring you website visitors or prospects. Now, you should use these keywords in your content and at least one of the headings, but you cannot overdo it. The best SEO content is good for readers first. If a human reader cannot understand what you’re talking about, a search engine will not prioritise your content either.

Hence the expression “naturally”. Use the target keyword in a way that does not hinder readability, on the contrary: it improves it.

2. Choose your keywords wisely

As we mentioned in the previous section, you need to choose your target keywords carefully. In most cases, unless you have been online for ages and have a very high domain authority (a set of metrics that are gathered to garner the quality of a website, according to Moz), we recommend going for long-tail keywords.

These keywords are more specific, and therefore, have a lower competition level. Lower competition makes it easier to rank for these keywords, increasing your page rank.

3. Aim for featured snippets

Featured snippets are the so called “result zero”, which means that the user does not have to click to read the answer to their question. This is an example of a featured snippet:

The way to write for featured snippets is to simply think about a common question related to your product or service, and write a short answer to that question in your website pages or blog posts.

By ranking with a featured snippet, you might make it to the first page twice. Plus, featured snippets and people also ask boxes are great to boost your page rank.

4. Format your content using headings and images

If you already know headers are a great place to add instances of your target keywords, you’re going to be alright. Optimising your headers for your keywords is important, but headers also serve another purpose: they help you split up your content in bite-sized chunks. This makes it easier for users to read it, as large blocks of text are kind of demoralising for readers.

Plus, images also help readers understand the content. We recommend using infographics if you have a lot of data you want to save in an image, but keep in mind that crawlers do not read images apart from the alt-tag (a string of text that the search engine crawler reads to make sense of images).

About alt-tags, these can also be useful when it comes to text accessibility, as readers for visually impaired users can only guess what the image is about according to the alt-tag text.

5. Include useful internal links

Internal links are not always about blowing your own trumpet. If you have other resources on your website that can complement the piece of content you’re working on, do add an internal link.

This also makes it easier for all pages in your website to rank since you are creating connections that crawlers can read and follow.

A page with no links towards it might not exist at all, since crawlers will pretty much ignore it.

Wrapping Up

We hope you’ve enjoyed our top five tips for SEO copywriting! If you need help with copywriting or any other SEO task, reach out at [email protected] and we’ll be delighted to help.

If you’re more like a self-taught solopreneur, you can find a lot of advice on SEO learning in other articles on our blog such as:

Why User Experience Is Vital for Quality SEO

The 4 best SEO practices for 2020 and beyond


Vanessa M - Profile

Posted by: Vanessa M

Vanessa Marcos is a writer and social media manager whose passion is copywriting and getting words together to create new stuff. #creativewriting #copywriting Love her writing? Find out more at Calma Copywriting.

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5 Platforms For Effective Communication With Freelance Content Writers

In today’s world, every business needs a fast communication tool. With more and more employees working remotely, communication is the only way to ensure productivity and effective results.

For most businesses and employers who post part-time freelance jobs on sites like Upwork, it’s not enough to simply hire a freelance writer and pay them for their services. You’ll need to constantly communicate with them to ensure that they meet milestones and deliver the project efficiently.

But how do you do this, especially if the freelancer technical writer lives in a different country? Well, there are tons of cost-effective communication platforms that can help you keep in touch with freelancers. The best part about these platforms is that you don’t necessarily have to learn CSS or be a tech expert to use them.

Whether you’re hiring a content writer or using an essay writing service to help you out with writing, the following communication tools will certainly come in handy:


Slack is a collaborative tool that helps companies to create digital workspaces and communicate with their team members. If you’re looking to work with a freelance content writer, you can add them to the appropriate Slack channels and then communicate with them via these channels or through personal messaging.

What we love about this tool is that you can communicate with freelancers through its in-built voice and video call features. It also offers integrations with other collaborative apps like Google Drive, Office 365, and so much more.

Although Slack has a free version, it’s advisable to get the pro version at €6.25 per month to access all its features and benefits.


So you’ve listed vacancies for entry-level writing jobs. How do you set up a brief interview with shortlisted candidates? Or maybe you’ve hired a freelance writer and you’d like to have a brief video chat with them. Well, this is where Zoom comes in.

After the pandemic struck and most people had to start working remotely, Zoom became a primary channel of communication for companies around the globe. Even schools began to use this tool to teach students and pass across vital information.

If you’re working with freelance content writers, Zoom is an effective tool for keeping in touch and passing instructions. Oftentimes, a lot of context and essential information gets lost in emails or text messages. However, with a simple Zoom video chat, you can pass your message and ensure that the freelancer completely understands the brief.


Podio is an efficient collaborative tool that lets startups and large-scale companies communicate with team members and get work done.

With this tool, you can create workspaces for your freelance content writers and add them. After that, you can assign tasks and responsibilities, set deadlines, and handle other responsibilities.

What we love about this tool is that it’s a completely customisable workspace hub. You can choose the functionalities you think your workspace needs and begin to communicate effectively with your writers.


Redbooth is a great choice if you’re looking for an all-encompassing communication tool. In some cases, it can be difficult to stay on top of task management, especially if you’re working with a large team of freelancers.

This tool lets you exchange messages with team members, assign tasks, and set deadlines in just a few clicks. It also comes with a free version and three different pricing plans for you to choose from.

What we particularly love about this tool is that it’s user-friendly, making it a great choice for employers/clients who don’t have the time for onboarding.


Flowdock is a great communication tool for small teams and one-man clients. Although it’s not as efficient as Slack, it’s still very good for team collaboration.

Team members can easily view all the threads on a topic, ensuring that they never miss an important message. Sure, their user interface could be improved, but that’s the only flaw to an otherwise efficient communication platform.

Final Thoughts

When it comes to hiring freelance content writers, it’s important to keep communication up. This will help to ensure that the writers understand what’s expected of them and ultimately meet their deadlines.

We’ve created a list of some of the best communication platforms that you can use to achieve this goal. With these tools, you can create a writers networking workspace, assign tasks, and go over briefs with your freelancers. The best part? Most of these tools come with free versions so you don’t have to worry about paying through your nose. However, if you want to get the most out of these collaborative tools, we strongly advise that you subscribe to one of their pricing plans.

Good luck!


Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Font Psychology: How Fonts Affect Your Business and Customers

The right choice of text size, typeface and colour can attract the targeted viewers and improve the value of your text. A business website, company logo or any visual symbol are the strong brand identities. Another significant representation of your business is font.

Many people think that font is just a computer program or file to display any letter or character. It is a common term for the understanding of people but designers believe that font is used to convert the attention of viewers into strong customer relations.

There are many powerful marketing strategies to create brand identities but it’s not much difficult to choose the font for your business and to attract customers. It is also important to know which font style will suit your business? In fact, the selection of font should accurately be aligned with the client’s expectations.

Fonts also affect the emotions and impressions of the customers a great deal. Designers often turn the lines and curves in such a way that it gives a perfect impression of brand identity and consumers instantly fall in love with their brand.

The most significant effect of font is Typography. It is the body language of the font and makes the primary impression on its viewers. Different styles of typeface can mark the psychological impression to the customers and give a strong message to your business.

What is the Psychology of Fonts?

Fonts matter a lot!!! In simple words, font psychology helps you to select the accurate font for your design. People have different feelings and thoughts; they are mostly involved in visual content. Therefore, it is a challenge for designers that how they hide their business message in typefaces.

The study of how Font affects the behaviour, feelings and opinions of the viewers is exactly called the psychology of fonts. It will allow you to select the most suitable Font for your design. If you are going to design a business-related font then Supreme font is one of the most popular fonts that many brands have been used in past and gain a lot of popularity.

In the modern era, the psychology of fonts has become a field of research. Many marketing strategies are available for applying the correct style of font with brand designing and advertising. It is also significant to understand how customers perceive your brand. Many larger corporations or even smaller businesses hire designers to enterprise their brands according to the desires of their audiences.

How Many Categories of Font are Available?

Fonts may be classified into three major types. These classes provide different responses to viewers. You can customize your own font design as per the requirements of your business or select any style from these; it all depends on your customer desires.

Let’s check them out!

1. Serif

The most classic type of font is Serif Font. This typeface formed a little tail at the bottom of every character. It gives the impression to its viewers that you are well established and traditional company. The audience mostly respects and trust such brands.

The great examples of Serif font are Book Antiqua, Times New Roman and Courier. Mostly these typefaces are adopted by consultants, law firms and financial companies because the words of this font can be easier to read.

2. Sans Serif

The Sans Serif font is around forever and a bit modern to Serif font. It is the most neutral, smooth and clean viewed typeface. This cutting edge and tech-focused font give a modern, sophisticated and straightforward look to its audience. Arial, Century Gothic and Helvetica are the popular samples of Sans Serif font.

This font is extensively accepted by tech companies and fashion brands. Even Google, Amazon, eBay, FedEx many other top companies adopted this font.

3. Scripts

Most decorative and fancy appearance fonts are Script fonts. These are used to attract customers and are most suitable to design the logos of companies.

It provides creativity and uniqueness to its audience. This font is the number one choice for fashion brands, beverages and food items or even children-focused brands. Script font gives a special look to its customers and an emotional response may be expected from it.

Instagram and Coca-Cola are great illustrations of Script font. These fonts are going to be elegant, creative, fancy and sophisticated with their designs. The most popular shapes of Script fonts are French Script, Vivaldi and Edwardian Script.

How to Choose a Font?

Here, the next important aspect of this discussion is how you can choose a Font according to your business and target audience. When you are creating a design for any business, you should consider every element and understand its niche.

The designers should detect the perceptions and feelings of the audience. Keeping in mind the psychology of fonts, they can draw a perfect typeface suitable for businesses as well as their customers. Classic font is an emotional connection between target consumers and possessors. Ultimately it will let you stand out in a crowd to attract attention.

How to Buy Fonts?

There are zillions of fonts available online and anyone can download them for their personal use. But with copyright laws, license plans need to be adopted for commercial, small business or even personal use. Startup businesses should maintain proper authorization in their marketing logos and fonts.

You can discover a wide range of perfect fonts on Font. They are a team of professional designers who crafted amazing fonts to help small and medium businesses to increase their online brand impact.


The power of font psychology affects the business and customers to a greater degree. Fonts can capture the perceptions and feelings of the customers. People don’t like to or have any time to read the scripts, in fact, they just realize visual contents. So, the attractive and eye-catching Font certainly drives the attention of clients to your marketplace.

The psychological impact of font designs directly belongs to the business approaches and decisions. The marketing strategies and plans are so relative to the brand identities for any company, so it is vital to understand the influence of this visual identity as well.


Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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How Management Software Has Developed the Business Industry?

Have you ever needed a business management system? Absolutely yes because this system will increase your customer engagement.

The management software for the business is developed professionally. This software is known as a business management system that works effectively to manage, control, organise and arrange customer and staff records. People love to use this software for managing the entire operations of their businesses. It is very beneficial for a well-reputed business firm to buy management software because it engages the clients. 

The main objective of this software is to facilitate the employees of the company. This software works flexibly and efficiently to provide all the services. It has many options to maintain the history of employees and customers. The business software is user-friendly and is compatible with all operating systems including iOS and Android. There is a manual working before the invention of the management software and it was very difficult to store the data of customers.

Aspects of the Management Software

The business management software helps to engage the clients with the products. This software allows the business stakeholders to cover all the areas of their sector. It is an effective tool for the employees to manage the running system of the business. This technology is developed by IT professionals for the management of the business. You can manage, control and organise any type of business data by using this software.

Businessmen and stakeholders love to buy this software because it works properly. This software is a reliable technology that provides many facilities and options for staff management. It also tracks the performance of the employees. All the features of this software are easy to use because it is user-friendly and flexible.

Most of the business software is developed for a specific industry but it cannot be transferred to another business sector unless its operations are changed. The management software is designed according to the requirements of the business. It is the high responsibility of the software developers to invent software that meets the needs of the business because it develops productivity.

The software for the business is an option to reduce the cost, time, and manpower that is needed to manage the system. It increases the sales and profit by cutting the cost to recruit employees for the management. Accounting software for businesses is using in the world to send, receive, analyse, manage, and audit accounts. This software is multi-functional and provides an excellent environment for the customers.

Business Software: A Revolutionised Development

The business application is fully operational having major features for the employees and clients. This system is a powerful platform that helps the management to schedule the appointment of the people. It manages the record of the customers properly.

Business software often stops working due to errors. These may be human, system, programming, or data error. It is the responsibility of the system controller to resolve the error so that the business management can resume their work.

Below are some important features of good business software:

Integrated Processes:
Most of the companies are using business software that covers the management and some of them are responsible for the controlling. Keeping this in mind, business management software is an integrated and operational system that provides a single platform for all the functions. Professional business software is adaptable to every business sector because it is a solution to all the management problems.

Data Security:
It is the top priority of your business to look for a system that is secured and guaranteed for the data. Look for software that is designed through multi-level controls because it ensures data protection. Good management software is helpful to save the internal data that safeguard the customers and suppliers.

Technical Customer Support:
If you are going to start a business, don’t forget to buy professional business software because it provides 24-hour support for your clients. It helps to resolve the major concerns of the customers including technical issues. A support feature is an effective option that facilitates the people.


In this modern world, management software is essential for all businesses. Companies that are working on a small and large scale have to deal with various activities including administration, client management, suppliers contact., support, data management, and warehouse system, etc. For managing all these, they must need a professional management system to run the business properly. If you want to buy management software for your fitness or wellness business, contact wellyx because it provides simple and convenient software for managing the entire operations.

If you are running your business manually, try to make the system fast and reliable by taking it to the online platform because it will help to attract customers. You can make your business system smooth by transferring the data to the online management system.


Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Benefits of Leadership Skills in Today’s Tech World

Any organisation can work better when the leader of that organisation possesses leadership qualities. Not everyone has leadership qualities or not everyone can grab them. To attain these qualities, one needs to be down to earth and dedicated towards their organisation. The person who has leadership qualities has the power to influence the group towards the realisation of their goals. It is a process in which a leader has to guide, influence the behaviour of his subordinates, and motivate them to work harder to attain particular goals in a specified period. The leader must possess few qualities that are crucial for the achievement of their company: intelligence, maturity, and a way to tackle every situation patiently.

The work done by the subordinates fully depends on the leader. The leader plays the main role in shaping and moulding his team members to achieve the company’s goals. There is a difference between being a boss and being a leader. The boss is the one who thinks about himself only but the leader coordinates with his whole team and treats everyone equally. For the successful running of an organisation, one must be a leader, not a boss. The leader is crucial for the company as he builds up the morale of his subordinates, motivates them, and builds confidence in them. Every leader has to give a leadership test at one point to prove their skills. Let’s study briefly the benefits of having the quality of leadership within ourselves.

Vision and Values

Every organisation possesses its vision as to where they have to reach within the next few years. When anyone starts a company, they start with the motive to grow it over the years and make it one of the best companies. Due to routine work, the employees of the company sometimes forget the actual goal of the company. For fulfilling the short-term goals, the vision and values of the companies are ignored. It is the responsibility of the leader to remember their team members about the actual vision of the company. A good leader will take charge and motivate their team members to work according to the values of the company and how to implement them in their daily routine.

Boosting Morale

You can’t imagine a company without employees. They are an integral and inseparable part of any organisation. The organisation doesn’t work only because of the people who are at high posts. In reality, companies work because of the employees at lower stages. The amount of effort they put in to make a company successful always gets ignored. Without these people your company is nothing and you can’t fulfil the goals of the company. It is expensive and time-consuming to recruit the staff after some time. To avoid this, you can build the morale of your employees to work harder. The loyal employees will work harder and give their best to fulfil the company’s goals. A good leader boosts the morale of the employees to keep them happy and accept them as part of the company.


It is a crucial quality that every leader should have. There can be problems in the future if there is a lack of communication between members. Lack of communication is the biggest hindrance in the achievement of the company’s goals and targets. In companies, decisions are made that are not properly communicated to the staff. This can create the problem of miscommunication in the future and lead to a ruckus in the company. Sometimes the employees don’t accept the new rules and they stand against their company. It is the responsibility of the leader to ensure whether the news is reached to everyone or not. Even the leaders personally through mail or meetings inform the employees about the changes to avoid any miscommunication.


If the employees of the company are motivated then the company can achieve any goal they want to achieve. The quality of motivation keeps the employees working harder towards achieving company goals. Sometimes a situation comes when employees start losing their motivation due to any reason. They don’t work properly and don’t put their efforts into achieving their goals. So, a good leader should take charge and motivate his team members to work better. A good leader politely handles this situation and in a friendly way motivates their team members. A good leader always recognises the hard work of its employees and appreciates them for it which motivates them to work better in the future.


For any work to be completed on time there is a need for proper resources. When companies don’t provide the employees with these resources, they don’t work properly that badly affects the goals of the company. A good leader has to check whether the resources are properly available to the employees or not. It will show your concern towards the employees and produce quality work they will put their efforts to work effectively.

Organisation Adapt Changes

Changes are a crucial part of the organisation. When your competitors are adapting changes and technology to upgrade themselves then you should also. So, the leader accepts the changes and moulds their work according to those changes. A good leader motivates and guides his team members to work according to new changes and achieve the goals of the company. A leader communicates with his team members, and all together work on the changes and understand them properly. The leader should have the quality of leadership assessment so that he can assist his team in a better way.

Increase Productivity

A leader who has effective leadership qualities can increase the productivity of his team members. Leaders are the one who guides and motivates the employees and appreciates them so that they can work better in future. These qualities indirectly tell us that the manager has effective leadership qualities and can increase productivity. Good leaders always try to solve problems, understand situations, and come up with sensible solutions. The leader provides leadership training to its employees so that they can achieve heights and contribute to reach companies goals. A leader should select his top employees and provide them with leadership skills for their better future.

So, these are the benefits that explain why every leader should have leadership qualities. The person who takes leadership training clarifies his vision and knows what they want in the future. People who possess effective leadership qualities have good career prospects. The company invites such talent to work for their company and use their skills for the betterment of the company.


Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Evolving Realities of Digital Marketing

Whenever someone visits websites, sends emails or fills up online surveys, they leave digital footprints. You can leave your footprints without being aware. A web server could log your IP address and location to study more about your activity online. Your posts and impressions on social media are also digital footprints.

The higher your engagement with social media, the larger your digital footprint. Marketers aim to give the best experience to their audience through personalisation. They collect data from you to provide a personalised experience.

People are waking up to the fact that spy agencies, companies, and search engines have a detailed history of their activities, particularly in the digital sphere. Data Privacy is the need of the hour. Companies are trying to find a balance between privacy and personalisation.

How Companies Collect Data?

When companies collect data, you do not even know that they track you. They collect data about your location, pattern, demographics, and preferences. An internet cookie stores information about your IP address, your login information, and page time.

Cookies can tell companies about the number of site visits and pages viewed. They allow companies to personalise pages and allow visitors to stay logged in. Companies also collect information about your location through GPS tracking.

This data can help when your device is lost. However, companies use this data to send you offers and promotions when you consider buying a product. Companies also use email tracking to collect data to craft strategies to win customers.

AI in Personalised Marketing

Many users around the world check their push notifications many times a day. Users find too many notifications annoying. AI identifies patterns of behaviour and sends alerts at the right time. AI also helps to filter site visitors and make recommendations based on their interests. It collects information from site visitors based on their impressions and groups site visitors with similar interests and allows you to provide a unique user experience to different people.

Content personalisation is easy with AI, as the machines read all your text, metadata, length, and format to classify your content. Then the system determines what type of content to recommend for a user based on his interests. For content strategy, you have to look for the best digital marketing agency that provides professional SEO services in your city.

AI chatbots give uninterrupted customer service. Companies also use AI algorithms to adjust pricing based on different factors like supply, demand, customer location, and weather.

Risks of Personalisation & Data Collection

Mutual trust and commitment are essential prerequisites for data collection. If you provide too intrusive ads or irrelevant ads, your customers will leave you for your competitors. Companies selling data to third parties without notification break the law. They also will lose customer faith in the brand and lose revenue. When you use every piece of information at your disposal to make recommendations, they feel being under surveillance all the time.

Collecting more information also has an impact on your decision-making skills. With more data coming in, the information becomes irrelevant to you. It takes more time to organise the information you have collected. Collecting more data also means more storage, security, and maintenance. You are also responsible for protecting personal, financial, and health information about your customers from hackers.

Be Transparent

Your customers might not be aware that you are collecting data for business purposes. And when companies notify customers about the terms and conditions, it is too hard to understand their implications. Companies like Google and Apple want to ensure data privacy. Apple came up with an update in iOS 14.5 to allow users to choose whether they agree to share their unique Identifier for Advertisers (IDFA). Similarly, Google wants to do away with third-party cookies in Chrome by 2022.

These initiatives will have an impact on personalisation. But it shows that you need to be transparent and let your customers know that you are collecting their personal information. The best digital marketing agency that provides professional SEO services can help you balance personalisation and privacy.

Data Security

You have to protect your customers’ information against several threats. Data breaches affect your brand image. Customers lose faith in a brand that has leaked their personal information to a hacker. Encryption, tokenisation, and data masking techniques help you protect your customers’ data.

Ways to Build Trust

Build Control

Giving your customers more control when you collect data builds trust. You can allow them to monitor the data you collect and what you do with them. Your customers should determine what information to give and who should receive the information.

Leverage Data

Many companies collect data that goes unused. And you might not know what data you have already. Collecting less information allows you to focus more and minimises your potential threats. Having more data increases the likelihood of a data breach. You need to leverage and maximise the efficiency of the data you already have.

Comply with the government

Compliance is crucial, as companies that break laws pay hefty fines and incur penalties. Building trust with customers through compliance with the rules is necessary. It builds your brand reputation and gives you a competitive edge.


Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Best Email Marketing Software for 2021

Did you know? 80% of the marketers say that if they had to lose one marketing tactic, they’d drop social media and not email marketing. (Source: HubSpot). This statement clearly shows how a lot of marketers value email marketing. For good reasons, email has stayed the formal way of communication since day one. It is not very expensive like the other methods. But it drives engagement and revenue better than other methods. But, you cannot possibly implement email marketing without the use of email marketing software.

It is vital that you choose a solution that caters to all your business needs. It should act as a tool that simplifies and streamlines the entire email marketing strategy. In this blog, we will list some of the best tools for email marketing in 2021. Consider this a curated list of tools that you cannot go wrong with.

What is email marketing software?

Basically, it is a tool that you use to send out emails. But not just that, let us take a look at some of the other functions as well.

1. Email builder: This feature is a must-have. It lets you build attractive emails from scratch or by editing the templates. Most software solutions come with hundreds of optimised email templates for you to start with.

2. Contact list management: You would have hundreds if not, thousands of email contacts gathered over the years. To avoid any confusion, the tool you choose must have contact list management tools to store, edit and organise the list. It should also be able to house all past purchase details of each customer for smooth communication.

3. A/B testing tool: With your email automation tool, you must be able to test the performance between two or more email campaigns. An A/B testing tool lets you do exactly that.

4. Analytics and Reports: Measuring the success of your campaigns go a long way in optimising your strategy for the future. Hence, the email marketing software you choose should have tools that can perform detailed analytics and create extensive reports.

5. Autoresponders: The software should not only send emails drafted by you but also be able to respond to simple queries. This is a very useful feature that saves time and labour. Also, autoresponders increase the engagement of current and potential customers rapidly.

List of the Best Email Marketing Software

1. PeppyBiz

PeppyBiz is an emerging SaaS solution that offers a variety of tools for different areas of a business. One among them is the email automation software. Many businesses accredit our software to be bug-free and easy to use. For email marketing, our tool offers advanced features combined with the effectiveness of machine learning algorithms. We also offer 24*7 support with all our products. Thus helping you maintain your productivity wherever you are.

2. NotifyVisitors

NotifyVisitor stands out in that it offers a huge collection of attractive templates. You can easily shift from your old software to this one because of the reliable migration services they provide. Also, the software boasts advanced segmentation tools that help you segment your audience. Furthermore, the solution offers a mobile application, that you can use to manage your contact list on the go. Another impressive feature is the use of a simple automation builder. An employee with a minimal amount of experience with automation software can build a fully working workflow using this tool.

3. Mailchimp

Mailchimp is a very popular and go-to option for businesses of all sizes. Even its free version offers more than the paid version of some other software. It has all the necessary marketing features embedded within it. You can find almost all the latest tools and functions in it because the developers continuously release updates. Moreover, the email marketing software also has the necessary tools like a heat map, click-through and unsubscribe rates report creation tools.

4. ActiveCampaign

ActiveCampaign thrives in being one of the best automation tools for email marketing. Unlike other solutions, this one has hundreds of pre-built automation workflows. You can simply make the few necessary changes and start your email marketing campaign. If you are just starting out with email automation, this software has a wide range of helpful resources to ease your journey.

Noteworthy features:

  • Integrations with popular software.
  • Fast customer support.
  • Data migration tools included with every plan.

5. MailerLite

As the name suggests, it is a very lightweight software that offers a simple interface. The primary aim of the developers is to make it easy for the marketers to perform email marketing operations. It is also quite affordable when compared with other email marketing software in the market. However, you do not get the advanced features that many costly solutions have. Also, the MailerLite branding tags along if you are using the forever-free plan.

6. Moosend

Moosend is the best option for companies that are just starting their business. You do not have many contact lists at that point. Risking so much of your capital for software that charges you for emails not sent is not a smart option. That is why Moosend charges you based on the number of emails you send per month. Furthermore, this email marketing software offers you a simple interface and easy email building tools. Also, there are many customisable plans that make it the best choice for businesses with a tight budget.


In summary, all these tools have their respective advantages and disadvantages. But, you must consider other factors like budget, ease of use, integration, number of emails per month and spam reduction features.

Guest Blog by PeppyBiz

PeppyBiz is a leading SaaS provider that offers versatile business solutions for all kinds of industrial sectors. With the use of automation, our tools make all your business operations seamless and precise.

Posted by: Sara Williams

Sara is a content writer at PeppyBiz, a platform that allows businesses to grow a list of email subscribers, design and build customised email templates through email marketing software.


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5 Simple Steps To Determine Keywords For Your Business

If you run a business, you know how competitive and overcrowded the market is today, in nearly every industry. It seems next to impossible to stand out in such a crowd. Needless to say, your competitors have already established a foothold in the market and they’ve gained a head start, which makes it even more important for you to start gaining speed.

So, what can a business do in this type of environment? Optimise for SEO (Search Engine Optimisation).

This marketing strategy provides every business with an opportunity to truly stand out when implemented correctly.

It goes without saying that reaching your target audience and making them aware of your brand and what you have to offer is vital for business success. SEO can help you get there and achieve more, even if you have few resources at your disposal.

That being said, the foundation of every SEO campaign is keywords. Keywords are short phrases people type in search bars to find what they need online. If you rank well for the same keywords your target audience uses, you’ll immediately become more available, accessible and visible to your target consumers.

But how do you choose the right keywords that will get you the desired results? Let’s find out, shall we? Here are five simple steps to determine keywords for your business.

Step #1: Brainstorm Ideas

Before you actually start researching various keywords for your business, you should take the time to brainstorm some ideas that come to mind. The best way to start is to put yourself in the shoes of your average customer.

So, what would you type in the Google search bar if you were looking for your own products or services? This can give you some out-of-the-box ideas on how to proceed. Of course, what you think people will type in the browser search bar can largely differ from what they actually search for, but this first step can help you get in the right mindset for the process.

It requires in-depth research and a strong understanding of your target audience, including their search intent. By typing in a certain keyword, what does your target audience hope to find?

Step #2: Research Your Audience

Your audience’s behaviour online is the key to understanding which keywords they use to look up something online and why. After all, the purpose of keywords is to match your content with that of the user intent.

Keywords help search engines understand the context of your content so they can present it to consumers that search for something specific. How effective your strategy depends on a lot of different ranking factors and your overall SEO efforts, but that’s another topic for another day. Today, we’re focusing on the first step in the overall strategy, which is keywords.

That said, researching your target audience is an essential part of your overall keyword research strategy. Here are a couple of questions you should seek answers to so that you can better understand your designated customers.

  • Does your target audience have a specific question they need answers to?
  • Are they comparing prices or simply comparing products and services?
  • Are they looking for something specific or a product/service in a more general category?
  • Do they want to buy something or are they simply casually browsing the web?

Now, finding the right answers might be trickier than it seems, so here are a few tips on how you can get there.

Ask consumers for feedback

If you happen to have a consumer base already, you can ask your existing customers about how they perform their search online and why. Send out an email survey or create a quick prompt on your website that entices existing customers to provide feedback.

If you’re able to make changes and improve your processes based on customer feedback then consumers will appreciate you even more. That’s why asking for feedback can reveal more than you’ve expected.

Here’s an example: A consumer might reveal that they use specific phrases to find not just products but a specific website that matches their needs so that they can browse offers seamlessly.

If your website doesn’t directly match consumer needs then ranking for the right keyword won’t do you any good. If you need a little help perfecting your user experience, find the best web development company in Houston, and see what they have to offer so that you can upgrade your website to be as user-friendly as possible. This way, if a keyword search brings a prospective customer to your site, they’ll be more likely to stick around and browse your offering.

Get involved with the community

Forums and social media groups are basically a gold mine of information online. Joining these community groups can tell you a lot about your target audience. You can identify their pain points, understand their habits, determine their needs, preferences, expectations and demands.

This information is vital for developing a keyword strategy that will improve your SEO efforts in the long run. While you’re out and about doing research, you can also establish a more meaningful relationship with your audience that will help you out later on when your business starts to grow and develop further.

Step #3: Consider Long-tail Keywords

Once you’ve done your research and gained a better understanding of your audience, it’s time to choose the keywords you want to try to rank for. Keep in mind that there’s a lot of competition surrounding keywords, especially short-tail ones that are quite broad, such as “pizza,” for example.

Therefore, going for the obvious choice may not be such a good idea after all. Instead, consider using long-tail keywords that are more specific, such as “gluten-free pizza” and even “gluten-free mushroom veggie pizza,” for instance.

These keywords may have a lower search volume than “pizza,” but if they are directly related to your offering, they will attract the right kind of audience — people who are not just searching for pizza, but want gluten-free mushroom veggie pizza specifically.

Consumers who use long-tail phrases when conducting online research tend to look for specific things and they are likely already ready to take the desired action. That means more organic traffic for selected keywords and more qualified leads. In other words, less is more when you consider there’s more quality to be had.

Step #4: Implement Your Selected Keywords

As mentioned before, keywords match your content with user intent so it’s very important that you implement the keywords throughout your website to start the process of trying to rank in search results.

If you want consumers to explore your content once being led to it by keywords and search engines, it’s vital that you provide them with an exceptional browsing experience. That might mean looking for the best company that specialises in web design in New York City or an agency local to you.

Keyword implementation is essential for SEO. Once you begin your journey, it’s important to keep it up. Constantly perform research and stay on top of industry trends to help propel yourself ahead of the competition. Here are a couple of things you should do regarding proper keyword implementation in your content:

  • Avoid keyword stuffing
  • Implement keywords throughout your site, including landing pages, articles and blog posts
  • Use on-page SEO to ensure search engines can crawl and index your pages
  • Implement keywords in Meta descriptions and title tags
  • Use keywords in anchor text when conducting link building and guest posting
  • Implement keywords in your URLs

Step #5: Diversify Your Keyword List

Over time, your keywords will either gain or lose volume and relevance. It’s very important that you have multiple keywords in mind and avoid sticking to a selected few all the time. Like any other marketing strategy, SEO evolves and priorities change, especially when you consider the fact that search engines like Google update their algorithms multiple times a day.

That’s why you’ll have to abandon some keywords and find new ones when an opportunity presents itself. This is just part of the journey you have to keep in mind. Furthermore, keep an eye on your competitors.

The keywords they use can help you devise your own strategy and help you gain a competitive advantage. If they start changing their keyword preferences it may indicate a change that’s about to happen so you can properly prepare for it and not get left behind.

In addition, consumers will also change their behaviours from time to time. That means your keyword strategy must change as well. A good example is that a lot of consumers are switching to voice search from traditional browser typing. That means a whole new keyword strategy that can adapt to this shift in consumer preferences.

Wrapping Up

Keywords are still as relevant to SEO as they were before, even though some experts might suggest that other factors have surpassed them in importance. Instead of experimenting, it’s always better to rely on things that have proven to provide viable results time and time again.

Keywords have proven their worth and their value over time. If you find the right keywords for your business it will undoubtedly help your company increase traffic and in turn, conversions. The rest of your efforts will only serve to complement your keyword strategy and take your SEO campaign to a whole new level.

Posted by: Christopher

Christopher is a digital marketing specialist and a freelance blogger. He is focused on new web tech trends and digital voice distribution across different channels. In his free time Christopher plays drums and Magic: the Gathering.


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