The Best Instagram Tools To Drive Traffic And Sales To Your Website in 2020

Website traffic is the lifeblood of any business, and Instagram tools can help. High-quality website traffic is important because it opens up opportunities for you to increase your brand awareness, nurture leads, make sales, and grow your business in a variety of ways.

You can get website traffic from multiple locations. SEO is a big help when it comes to making your website rank in search results. Backlinks, or links to your website from other sites, can also help. But there’s one important source of website traffic you may not have considered in the past: Instagram! You can use Instagram tools to help your website get more traffic and more sales. Here are the top three tools that can increase your web traffic from the ‘gram.

Kicksta for Follower Growth

Kicksta is an Instagram growth service that helps companies get real Instagram followers, and it’s a great Instagram tool that you can use to drive web traffic. Having genuine followers is hugely important for your business. You might have thousands of followers, but if they’re bots instead of real people, your account could be marked as spam. Plus, fake followers won’t engage with your content — which means they won’t visit your website or make a purchase either.

Kicksta recognises how important this is and helps you find genuine followers that care about what you have to offer. When you sign up with Kicksta, you provide some information about your target audience. Then Kicksta will use your account to begin liking posts from users who fall into your ideal demographic. By targeting accounts that are similar to yours, Kicksta finds people who are truly interested in your brand — and many of those users will come to check out your account and then follow along.

By using Kicksta to grow your account, you can drive web traffic and sales too. The more followers you have, the more your brand awareness grows — and more people will see your posts advertising your products. Kicksta boosts your sales by getting more eyes on the marketing content you post.

Before registering, make sure your Instagram business profile is set up and ready to go. Include the link to your website in your bio so the new users who are exposed to your account can easily visit your site. You can even use Bitly to include multiple links. Bitly links let you track clicks, gaining valuable insight about who’s visiting your website and when they’re doing it.

Bottom line? Kicksta can take your Instagram account and help it see major growth. Register for this Instagram tool for just $49/month at the standard plan.

Crowdfire for Social Media Management

Crowdfire is a social media management tool trusted by over 19 million users around the world. You can use Crowdfire to schedule posts in advance, resulting in more website traffic and sales. Having a consistent scheduling plan attracts more followers — people want to follow accounts that put out regular high-quality content, and posting often helps you stay at the top of your followers’ minds.

Crowdfire is also helpful because you can layout your grid before posting. Your Instagram theme should be carefully curated, with on-brand images and graphics. And by mapping things out ahead of time, you can make sure your grid has a cohesive look.

What are some of Crowdfire’s features? Besides basic scheduling capabilities, this platform recommends hashtags for you and supports video posts. Crowdfire notifies you of Twitter and Facebook mentions so you don’t miss anything. This Instagram tool even provides advanced post and competitor analytics.

You can use Crowdfire to publish content from your own blogs and websites by using the Chrome extension or an RSS feed connected. Schedule posts that promote your website and then include a CTA in the caption (“For more, click the link in our bio!”). This is a great way to drive more traffic to your website from your Instagram account.

Crowdfire also helps you manage all of your social media accounts in one place. No more hopping back and forth from tab to tab, closing Twitter and opening Instagram — instead, you can see everything in one convenient dashboard. All paid Crowdfire users can link Twitter, Instagram, Pinterest, Facebook, and LinkedIn.

If you’re on the fence about Crowdfire, take advantage of their free trial. After that, monthly payment plans range from $7.48 for solopreneurs to $74.98 for agencies.

Iconosquare for Analytics

Instagram tools like Iconosquare can help you keep track of your Instagram analytics — and if you don’t keep up with your analytics, you’re just wasting your time. Tracking your analytics is important because it gives you insight into what’s working with your marketing strategy and what isn’t. When you know that, you can optimise your future posts and see better results. Instagram analytics is a truly valuable tool as you work to drive more website traffic.

With Iconosquare, you can create an analytics report to keep track of how your posts are performing. Hashtags, Instagram stories, conversations, and more are all included in Iconosquare’s analytics. You can schedule a free monthly, weekly, or daily report to receive via email.

Iconosquare can also help you figure out which posts are driving the most clicks to the link in your bio. By analysing those posts, you can come up with ways to improve posts that aren’t performing as well, such as tweaking your captions or CTAs. Then run some tests to find out what works best.

What other features does this Instagram tool provide? Iconosquare helps you track your hashtag performance; you can use hashtags to grow your account and eventually make more sales. Iconosquare will also identify your top followers, track follower growth, and notify you of anyone who unfollows you. The platform also offers location-based post tracking and has data filters.

Finally, Iconosquare offers one feature that other analytics platforms might not: it tracks not only your posting habits but your competitors’ too. Keep an eye on what your competitors are sharing and what hashtags they’re using. This can help you tweak your own strategy and get a leg up.

Iconosquare has multiple payment plans that start at $29 per month for small businesses. It’s an affordable method of tracking your analytics and understanding what you need to do to get more web traffic.

Social media platforms such as Instagram are an effective (and easy) way to drive traffic and sales. By using Instagram tools like Kicksta, Crowdfire, and Iconosquare, you can make the process even easier. Use these tools to help your website traffic grow in 2020.

 

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Easy-to-follow Digital Marketing Strategies for Business Owners

In the modern world, every company should be on the Internet. Being on the Internet is the fastest way to grow your business and have an explosion of sales. It is also an easy way to continually sell without having any salespeople around. A big factor in success on the Internet is your knowledge of digital marketing. You must understand what it takes to get customers online through various marketing channels. There are many considerations that need to be made, but here are some strategies that will keep you ahead of the competition when you are marketing online.

Know Your Desired Outcome

The first step to success is knowing your desired outcome. Your digital marketing campaign should always have a goal. Everything you do needs to be a means to that end. For example, if you want to start a Facebook campaign then you need to understand how this will fit into your overall goals. Without this fundamental understanding, you will be rolling around in a sea of nothing with no goals. So the first step is to set your goals.

Find Your Potential Customers

A business is nothing without customers. Before you find customers you have to know who they are. You have to be able to understand fundamental questions about your business such as the people you are targeting. You have to understand them at a deeper level so you know their behaviours and dreams. There are many hangout spots on the Internet, and you should be able to understand where your potential customers are hanging out. By getting this information you are less likely to waste money on advertising to people who aren’t your customer base.

Related Article: 5 Tools To Boost Your Conversion Rates

See the Competition

Once you have figured out your customer base, then is all about knowing your competition. Your competition will play a large role in whether you are successful or not. After all, they are fighting you for the same customers and your success depends on your ability to out match them. Winning on the Internet means researching your competition and seeing what their strengths and weaknesses are and how you can take advantage of those weaknesses.

Delegate to Your Team

Utilising your team is also essential in the digital marketing realm. Making sure that everyone on your team knows their role will help things move smoothly, and the team will be like a good world machine. Making sure that the people assigned to certain roles have expertise will also help things go along faster.

Use Search Engine Optimisation and Marketing

Search engines are often the best ways to get traffic to your website. Most people start their search online with a search engine. There are multiple ways to utilise search engines to find customers. You have SEO and SEM. You can either by advertising spots on various keywords or you can optimise your website to rank near the top of a search engine. Both methods have potential downsides, but also an amazing upside. For example, you can get traffic instantaneously by using SEM or you can build long-term traffic for free with SEO. Both strategies should be a critical part of your marketing endeavour.

Be on Social Media Sites

Most people hang out on social media sites. Having a strategy for marketing to people on social media sites will take your digital marketing efforts far. You have to understand the platform and know what to do and what not to do. For example, sending inspirational images on Instagram could help boost your traffic immensely. On other social media sites, this would not work. Being able to match the strategy with the social media site is a critical part of your success.

Related Article: How to Boost your Social Media Using WordPress

Have Great Content

Content is how people interact with your website. You need to have great content that resonates with the reader in order to keep them engaged. If they don’t finish your content, then you won’t get them to stick around long enough to be a customer. Having content that will keep them around should be your top priority. Hiring dedicated content marketing staff can also be helpful.

Don’t Forget Their Mobile Devices

Most people browse the Internet on their mobile devices. Your website and other digital marketing campaigns must be mobile-friendly. This means they should load quickly and display correctly when being browsed from a mobile device.

Send Them an Email

Email marketing should be a fundamental strategy for your business. Having their emails allows you to reach out to them and build trust and a long-term relationship. This will help you when you go to ask for the order later. Email marketing is one of the few ways to truly have your own customers online.

Use Analytics

Understanding analytics will help you get very far in Internet marketing. Analytics is the data collected from user information. This can tell you trends and how certain visitors behave on your websites. Using this information, you can optimise your websites to improve conversion rates and your ROI.

Digital marketing is difficult. However, by following these easy to understand instructions you can build your own empire online. As a business owner, crushing the competition will become easier and you will be able to outperform them no matter the channel.

 

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How to Boost your Social Media Using WordPress

If you’re in charge of your company’s social media presence, you already know engagement is hard to achieve – not only when you have just a few followers. Even if your fan base is already quite large, it’s hard to keep track of all the metrics that can help you make decisions. Those decisions can range from content, to what types of media you should use, or even on which networks you should be active. There are plenty of articles justifying why you should use each network, but, in the end, it all boils down to your target audience and their interests – and only you know that. Or maybe you don’t. However, even if you have issues trying to pinpoint to whom exactly you should try to sell your product, using the right tools can go a long way.

This is why we wrote this article about a few tools you can integrate on WordPress which will help you make the right decisions regarding your social media presence. A few of these tools have been around for a long time, but they have stood the test of time and, using them through WordPress, you’ll have a much more holistic view of what works and what doesn’t when it comes to your social media efforts.

So, let’s go!

1. Sprout Social

Sprout Social will really suit you if you need cross-channel analysis for all your social networks: Facebook pages, Instagram, Twitter, Pinterest… the list goes on and on. You can also get detailed insights for each network you’re using, which is useful as well. It all depends on what you want to track and why. Sprout Social also has reporting features that can give you actionable insights into what you should be doing on each network you’re on to be successful. Sprout Social has been around for quite a while, so you’ll see it will help you a lot with your social media strategy. It provides you with target audience demographics, industry influencers, campaign performances, voice sharing, and analyzing consumer sentiments, among other useful metrics. Plus, its reports are easy to read and understand, which means that you don’t have to be a data guru to figure out what should be your next steps.

2. Hootsuite

If you’re a Social Media Manager, you’ve probably used Hootsuite at some point. Most people go for it because of its amazing scheduling features, which allow you to connect all your social media accounts under one app so you can post on each one of them without having to sign in constantly. Although most social media networks have scheduling features, it’s still much easier to do it from Hootsuite. On Hootsuite, you can just log in to your account and have a comprehensive view of all your social media networks at once. You can also use it to get your feeds from all social media, answer messages and mentions, and much more. On another note, it also has a free version if you’re not going to need to connect to many accounts. If you need more than what the free version offers, you can get a Professional account starting at $25 per month.

3. Buffer

Buffer has grown quite a lot ever since its inception. In the beginning, it didn’t give you much control – you’d just feed it with content and it would automatically deliver your posts. These days, it has Buffer Publish, which is pretty self-explanatory – much like Hootsuite, it allows you to schedule posts across your several social media accounts. However, it also has Buffer Reply and Buffer Analyze. Buffer Reply helps you get in touch with the people who engage with your content. Buffer Analyze is an Analytics tool that provides you with insights about which of your posts get a better engagement, which media most resonates with your audience, and much more. Plus, its free version has plenty of useful features, allowing you to add up to three social media accounts and schedule up to ten posts at once.

4. Awario

This tool hasn’t been around for so long as our first three choices, but it is quite useful to analyze your brand scalability and value. It researches mentions and reviews about your brand automatically, so it’ll deliver interesting insights about how you can not only make your social media better but also your product. This tool can go through thirteen billion pages every day, which is quite impressive. It also helps you find useful backlinks, providing you with themes for guest posting and content. Another useful feature of Awario is its social media influencer finder, which allows you to figure out which people are best to talk to about your product and who are the most reputable writers and influencers in your niche.

5. Buzzsumo

Buzzsumo is quite different from the other tools we mentioned so far, in that it mostly figures out which are the most popular posts across a large number of social networks, such as Facebook, Twitter, Instagram, and Reddit, just to mention a few. The fact it searches Reddit as well is quite a good indicator since Reddit is an aggregator that has information about all possible niches you could think about. It provides you with highly customizable search parameters and filters, allowing you to focus only on what matters for your brand. It also helps with influencer info and social backlink data, which are very actionable insights for your social media strategy.

6. Google Analytics

Even though Google Analytics is not a social media tool per se, its features include settings that allow you to track your social media campaigns and get to know which social media networks are bringing more users to your WordPress website. Using it, you can also find out which social networks provide you with the biggest ROI. It allows you to use UTM parameters to track and measure which networks and social campaigns are getting you more traffic into your website. It also offers a comprehensive report feature which can be used to track social media info such as how many people who subscribed to your newsletter came from your Twitter account.

7. Brand24

This is a tool for companies who are really invested in getting that Social Media ROI. First of all, it has no free version, but its pricing plans are reasonable and its tools are completely worth your money. Brand24 has been around for ages and it keeps on improving. It has a social search feature that automatically looks up your most important keywords and helps you stay ahead of the competition with Custom Alerts that have plenty of possible customizations. If you want to get serious about Social Media, Brand24 is a must-have for your company. It measures an enormous number of metrics including social media reach, engagement, sentiment analysis, the volume of mentions, and so on. Other key features of Brand24 include influence, trending hashtags, and many other KPIs you can measure.

Conclusion

This article’s goal is not to help you pick one tool that will help you figure out which way your social media efforts should go. Actually, our recommendation is to try all of these tools that seem right for you and go from there. Even with the paid tools like Brand24, you can get a free trial to experiment and understand what works for you. With this article, we’re simply aiming at helping you get the most out of social media by using analytics and figuring out which KPIs work best for you. For some brands, Twitter retweets are all that matters; for others, LinkedIn engagement is where it’s at. You also need to understand at which times of the day, and during which days, should you post. There is not a cookie-cutter approach for social media engagement and ROI; each brand has the right combination of tools and KPIs that work and you only get there through trial and error. However, the tools we mentioned above should give you the insights you need to make the right decision. What are your thoughts? Let us know!

 

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5 Things to Consider When Starting Your E-Commerce Store

If you’ve decided you would like to take the leap to E-Commerce and start your online shop, it can be a difficult process to get started. Fear now though, these days it’s very simple to get your store set up, even if you are just a beginner.

Here are five things you need to consider when you’re starting your journey in the e-commerce world.

Server Size

The first thing you should take into account is the hosting provider that you choose. Essentially, it all comes down to how big you want your store to grow. A shared service is a good option, to begin with, whereas a dedicated server will cater to bigger e-commerce stores.

A shared server means that you won’t have its space all to yourself, however, it’s not needed if your store is only relatively small. If you are aiming at exponential growth then a dedicated server will be a perfect fit. Do note that dedicated servers are more expensive than shared servers. There are other options though, these days you can get a good cloud hosting where you can update the specification of the server as your website grows. To be honest, this is probably the best option. Companies like SiteGround, WP-Engine, and eUKHost offer some great packages to get you started. Best of all, their online support team will help you with any hurdle along the way.

Web Design

When your first visitor lands on your store, the first impression they will get is from the design of the website. So you need to ensure it’s clean, easy to navigate and pleasing to the eye. This will ensure people will stick around and continue to browse your website.

If your website is difficult to explore and not attractive, often potential customers will look elsewhere. Especially if they’ve had no previous dealings with you in the past. Think about it realistically, the big e-commerce sites out there are all straightforward to navigate and have great designs. No matter how small you are, your store shouldn’t be any different. These days, you should consider flat designs for a foolproof way of making your online shop look good.

A Niche Market

When embarking your journey in the world of e-commerce, you’ve likely learned that a niche market is absolutely something you should avoid. Nice marketing is a term that means finding your path in an already busy market. When there are a load of competitors with nothing different or unique to offer, avoid the oversaturation of it all and use the power of innovation to bring something completely new to the table. You’ll find by doing this, it will grow your audience rapidly.

Quality Customer Service

One of the most important things to have when establishing your online store is a reasonable or high level of customer service. It’s the only way you’ll guarantee solid relationships with buyers – they’ll establish respect and trust for you should you be doing the same for them. In my opinion, for online shops, chat support is a must, everyone likes speaking to somebody before purchasing something right? Offer good customer service and you’ll find that clients will come back.

Security

To get established with an online store, you’ll at least some level of security to back you up. Too often are websites compromised by a lack of security, with attacks such as SQL injection being all too common. Be sure to employ security upon your online store for your sake, as well as in the best interest of your customers – if they’re a victim of an attack, it’s unlikely they’ll stick around to buy from you ever again. As with all online stores, they should always be https:// secure buy installing a valid SSL certificate o the server. This will bring more trust to potential buyers! It is also useful to offer multiple forms of payment by using PayPal and Stripe/SagePay/WorldPay to offer your customers more security when it comes to purchasing products/services from your shop.

Well, I guess that wraps it up, are you starting an e-commerce shop and came across this article? Leave a comment, we’d love to help you on your journey!

 

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Choosing a Colour Scheme for Your Website

One of the biggest challenges in web design is finding the correct colour palette for your design projects. If you get the combination wrong, it’s inevitable that you would attract much traffic. The strongest component in web design is the visual aspect. In terms of colour, a study that was completed where the results identified that over 80% of the evaluation that a visitor made about a website was solely determined by the colour scheme. In addition to this, research has also shown that the colour can help consumers recognise a brand easier by as much as 80%.

It’s amazing what impact a colour or colour scheme can impact brand recognition, but if the colours schemes that you have selected do not create a great visual appearance, it will not be much of use. Also, note that users will be more inclined to visit the website again and recommend the site if the website is aesthetically pleasing.

Which Color Scheme Should You Select?

First of all, selecting the colour scheme for your website design is not something you can do quickly, the colours you pick will play a big part in the future. So how do you go about selecting your brand colours?

The logo design of the business and even the colour of the merchandise can be a useful source to guide and inspire on the colours to use in your website design. After you have determined the primary colour, your next challenge will be to identify colours that will work well with that main colour. A good source of guidance here is using something like Coolors, what this site will do is match colours which blend nicely with your primary colour. An alternative would be to look at competitor websites to see what colour schemes they are using, however, this might not always be the best solution. There are many other alternatives to Coolors that will help you get started with a nice and clean colour palette to match your primary colour.

Some colours will naturally work better than other colours. Realistically speaking, everyone has a ‘favourite’ colour, and their favourite colour can influence what they like the most. This preference can be depicted by age, location and gender. What this means is that when you are deciding on which colour scheme you would like to use, you should give special thought to your target audience. If the products or services are aimed mostly at women, softer colour combinations will work much better. On the other hand, men are more inclined to prefer brighter colours, so be sure to keep the brightness levels up if your main target audience is men.

One small tip; try to avoid the colour brown as both men and women tend to dislike this colour. However, if you are set on using brown, be sure to test it properly beforehand to find out whether or not this colour will, in fact, work for your particular brand.

If you want to boost the traffic and revenue you receive as well as make your website remain engaging, you can consider the following colours:-

Black

With this colour, you can very rarely go wrong. It is ideal if you want to diffuse the idea of luxury, as it exudes sophistication and allure. It might be linked with darkness, but when applied correctly, you can definitely portray the brand in a positive light.

White

Every website needs the right amount of white and white space. White will help you make sure that the body copy is easy on your readers eyes so that your website visitors don’t end up feeling buried down in masses amount of text.

However, if white is not incorporated with the necessary skill and it is used excessively, your website design can end up looking too exclusive or, equally bad, just plain boring. Obviously this is not good if you want to keep your website visitors engaged.

Grey

Grey is no longer dull! Nowadays grey is an extremely popular shade to include in your web design. It has strong connotations of authority and strength. Similarly to black, it can communicate sophistication helping you to portray products and services as reliable and superior. Since this colour works with many colours, it is no wonder that it is a firm favourite amongst website design companies. The trick with grey is to use the lighter shade of it.

Red

Red can be one of the best accent colours to include. As red motivates consumers to take action while summoning up a sense of haste, it is ideal for promotions. In addition, it is a good choice if you want to portray the brand as strong, yet warm.

However, just like with white, too much red will only leave the brand red-faced as it will create an unpleasant experience. So, better use this exciting colour in moderation by only applying it to certain elements.

Blue

Blue is associated with communication (think of the likes of Facebook, Twitter, Skype, and LinkedIn) On top of that, it can also stir up feelings of reliability, safety and security which makes it a popular choice amongst corporate institutions. Blue is overall one of your best bets when it comes to digital appearance.

Yellow

Just like red, it is best only to use yellow as an accent color. It can stir feelings of positivity, excitement and creativity, but excessive use of yellow can divert the attention from what matters most.

Green

Green is ideal for businesses that work in the field of agriculture or brands that want to convey that they care about the environment (a trait that is highly-valuable today.) It is also a good choice if you want your website visitors to feel balanced.

Orange

If you do not want to use red for your call-to-action buttons, orange is a good alternative. In addition to inviting action, the colour orange is warm, comforting and simply fun.

Purple

Purple is another colour that website design companies can use in moderation. It is ideal if you want to create a calming effect or if you want to communicate ideas of wealth or royalty.

How Can You Create an Effective Color Scheme?

Now that you have decided to go for a specific colour scheme, it is just as important to get to grip with how different colours work together to create an attractive website design that is pleasing to your viewer’s eyes.

For example, your primary colours (that is blue, red and yellow) will always stand out. Therefore if you want to get your website visitors excited and encourage them to complete a specific action, concentrate on blue, red or yellow. These three colours are a perfect selection for call-to-action buttons.

Do note, you can’t just rely on primary colours alone. One way to make your existing website more attractive is by using the complementary colour of that primary colour as well. For example, green is a complementary colour of red. Fortunately, you do not need to know all these colour combinations off by heart, all you need is a colour wheel or Coolors as mentioned before.

Another effective colour scheme that the website design company can apply is using analogous colours. So, if the primary colour that you have selected is red, you can create a subtle effect by using the colour on the colour wheel that is right next to red which will be red-orange or red-violet.

Conclusion

Selecting the perfect colour scheme is one of the activities that web design companies will spend a lot of time on. If the colour scheme of the web design fails to interest and does not match the personality of the company, a design revamp is one of the key changes that a website company will make right away. At the end of the day, the colour combination that is used should help to show the true colours of the brand.

Identifying the best colour combinations for your website design might call for some serious thought and trial and error, but it does not mean that this task cannot be enjoyable. Be sure to experiment with different pops of colour until you have identified the colour combination that makes everything pop and works together. Then, be sure to rest them on your target audience. The traffic a website generates remains one of the best ways to determine if your target audience has embraced the colour changes that you have made. Luckily, with the help of a colour creation tool, there are infinite possibilities, so keep experimenting!

People process visuals much faster than text and, therefore, no time spent on a website’s appearance will ever be wasted. With the right use of colour, you can ensure that your web design creates a fabulous first impression every single time.

 

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10 Tips On Typography in Web Design

Communication is the key to every relationship. Even the relationship between your website and the user is also based on interaction. Yes, here I am, implying about the elements of your website, like images and text. We will focus on the “text” part of the website here.

Now, any website that effectively narrates its purpose to the user is considered as a great website. Let’s take the example of the Google search engine. Google returns results based on your search in the form of various links that are in different fonts and sizes. Google is considered as the best because it has a way of communicating through typography. Hence, the way your textual content appears on the screen should appeal to the user.

In short, there are different typography methods and strategies that one can implement for boosting the performance and optimisation of the website. Let’s take a look at some of these amazing tips.

Make Your Fonts Speak With These 10 Typography Tips

1. Use A Typeface That Fits Perfectly To All Screen Sizes

There are many devices out there on which the users access the web. Keeping this point in mind, you need to make sure that the typeface that you use on the website is friendly, By friendly, I mean that the typeface should be capable of adjusting according to the size of the device. Many of the sites today have fonts of varying sizes on the same page. Hence, it becomes necessary to opt for an easily readable typeface rather than a stylish one. Avoid using any cursive typeface.

2. Don’t Reduce The Line Spacing To Fit The Content

Along with the typeface of the web design, you also have to be cautious about the line spacing on it. This is because making it too much or too little can be a bit tiring for the user’s eyes. A particular term for the vertical space between the lines is also known as leading. The leading should be enough so that the content on the webpage is easily readable by the user. Technically, the ideal leading on the webpage should be 30% more than the character length. The presence of required line spacing intrigues the user to read more and comprehend the content properly.

3. Pick A Well Blending Color Contrast

Colours play a very crucial role in user engagement with the website. Hence, it is best to use attractive and stimulating colour psychology on your website. From the perspective of the textual content, make sure that the text colour and the background colour blends appropriately with each other. For example, use pastel shades or a combination of dark and light shades from the colour palette. There are some technical figures that you need to take care in the case of contrast, which are:

The smaller text should have a contrast ratio of 4.5:1 against its background, whereas, in the case of a larger text, it is 3:1.

4. Don’t Overdo The Font Styles

It is not always about the content quality on the webpage; it is also how the content is displayed. This points to the use of fonts in your webpage. Today, while designing a website, you have a lot of options in case of fonts that can be used to create stunning webpages. On the other hand, the users who view the content on the web are not entirely familiar with all the fonts, which at times create inconvenience. To prevent this from happening, you need to use standard and known fonts on your website like Arial, Times New Roman, etc.

5. Keep the Font Count Minimal

The number of fonts is one of the most important aspects of website designing. If you use fonts of different styles on your website, it may not perform as required. Keep the number of fonts used on the site to two at max.

6. Avoid Overstuffing Of Line Characters

The key to easy readability lies in the hands of the number of line characters. Yes, for a proper explanation, the content on the website should be more but should also be legitimate. For clear visibility, readability, and optimisation, the characters per line should be between 30 and 40 for mobile devices. For laptops and desktops, you can go for 60.

7. Blinking Texts Aren’t Cool Anymore

Is it a bit annoying to see blinking or flickering text on the screen, right? Hence, it is essential to eliminate this type of text on your website. In worst-case scenarios, the presence of flickering text can also lead to seizures in some individuals.

8. Use Easy To Read Text Color On The Webpage

Some colours on the website might make the user uncomfortable while reading. Some of these colours are green, red, brown, teal, etc. these colours are tough to recognise by those who are colour blind, which is common in the case of men. Avoid using this combination or tey using some other combination along with this one.

9. Text In Capital Letters Slows Down Reading Speed

It is straightforward to understand an acronym when it is written in caps, but if the standard text is written in caps. It becomes a bit tough and irritating to read it. Hence, it is good to keep the letters in lower case.

10. Don’t Use Fonts That Have Similar Letters Formation

Some of the fonts on the web are made in a way that the letters in them are somewhat identical when written in a particular order. For example, the letter “I” and “L” written in the word Illusion, seem similar. This also needs oversight while designing content for a website.

Conclusion

Typography improves the comprehension value of your website. Hence, it is very crucial to keep a check on all the small or big elements involved in the typography. Typography makes the textual content on your website crisper, easy to understand, and also enhances the optimisation of the website.

 

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16 Mistakes Online Merchants Make and How to Avoid Them (infographic)

With more and more consumers switching to online purchases only, there has been a huge boom in e-commerce platforms. With the various different resources online, you can learn any and everything you need to know about building your business online. Yet, this still takes time, research, hard work, and dedication to making your e-commerce store successful.

There is a significant difference between launching your online store to making a tremendous profit off your products or services. Learning how to market your brand, set up your website, create content, and everything else that impacts online sales can be a daunting task to undertake.

Did you know consumers judge your website in 0.05 seconds after landing on your platform? There are many other shocking truths to the success of e-commerce platforms and Fundera has compiled the most common mistakes online merchants make just for you.

If you are starting your own online store, or upgrading your existing one, here are ways to avoid these mistakes check out our infographic below to learn how to avoid these mistakes.

 

16 Mistakes Online Merchants Make & How to Avoid Them

 

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4 Instagram Growth Strategies That Get Followers & Clicks

When it comes to growth, Instagram is the gift that keeps on giving. It’s popular, fast-growing, and with a daily active user base of over a billion, there’s plenty of scope for growth.

For businesses, Instagram can increase sales, boost lead generation, and drive engagement again and again. But before you can feel those benefits, you first need a solid follower base to market to. Read on to discover how to source exactly that.

Want to take your Instagram further? Look at tools to plug the platform into your Shopify store as an extra sales channel. Learn how Shopify apps work here.

Consistency and regularity is key

Whether you’re a solopreneur running a venture out of your spare bedroom or a big brand operating a number of enterprises, your social strategy requires time and effort.

If you really want to increase your Instagram follower count, you need to bring consistency and regularity to your posting schedule.

As well as giving your followers more of what they want, this is also good for your Instagram ranking too. The platform looks favourably on those accounts that frequently post fresh content, so it’s worth pursuing.

If you want to get your content right, first conduct some research into the best time to post. This will vary depending on your industry, target audience’s country of residence, and so on, so make sure your research is on point.

Top tip: you can make your Instagram strategy that bit easier but using a tool like Sendible. This lets you plan and schedule your posts ahead of time, and they will post automatically without you needing to do it manually.

Look to your followers for engaging user-generated content

Instagram is a treasure trove of photos, videos, and images. More than 95 million photos are posted to the platform every day — so why not mine this for your own benefit?

In terms of Instagram growth, user-generated content (UGC) is cost-effective and delivers results. It’s genuine, produced by real people for brands. As a result, sharing UGC on your Instagram provides valuable social proof for your business.

The quickest and easiest way to source this is with a UGC competition. Simply offer followers the opportunity to win a prize following submission of their own content, centred around a specific theme. For instance, you might ask people to submit snaps of their view from their place of work.

Encourage users to submit their content by tagging you or mentioning you in the caption. This boosts the visibility of your brand to their followers, expanding your reach into the bargain.

Take note though: sourcing UGC from tags and mentions is only available for brands with business accounts. If you haven’t made the switch yet, do so. Not only can you collect UGC easier, but you can also access a whole host of other features to help you grow your Instagram.

Embrace Stories for a dynamic Instagram profile

Instagram has a dazzling array of features to help you connect with your followers and expand your audience. But perhaps the most engaging of these is Stories.

Stories are ephemeral content that stays on your profile for 24 hours — once it’s gone, it’s gone. They also offer great scope for flexing your creative muscles and driving followers and clicks at the same time.

Each Story can be customised with a variety of different Stickers: polls, gifs, countdowns, questions, and so on. Use these to encourage follower engagement, sourcing their opinion and sharing it across your Story.

Similarly, you can use Stories to host contests and giveaways, with friend referrals required to enter. These drive engagement and add diversity to your existing Instagram strategy too.

As with the rest of your Instagram feed, you should post regularly on your Story to get it seen. A fresh Story that is regularly updated gives your Instagram account dynamism, compelling people to check in often.

Plus, when you share on your Story, you automatically push it to the front of your followers’ feeds. This lets you circumvent the feed algorithm and get your Stories seen by your followers as soon as they open the app.

Give the people what they want

The true driver of growth on Instagram is high-quality content. Beautiful, engaging content is what the platform is all about, and it’s what gives your followers a reason to visit your account — so why not give them what they want?

In order to get this right, you need to get inside the minds of your followers. What do they regularly engage with? What kind of content sees the most likes or comments? Know this, and you’ll know what to post to keep your followers hooked (and increase new follows).

It’s worth looking at your analytics here. Instagram offers built-in analytics that let you identify which posts perform best. Analyse your top-performing posts, identify why they worked so well, and use this to inform your next round of Instagram content ideation.

If you’re stuck for time and need some quick inspiration, you could also check out your competitors.

Trawl other brands in your industry and see what kind of content they post and what does (or doesn’t) work. At the same time, check out what hashtags your competition uses too. This helps you spot the most popular, which you can in turn use for your own content.

Instagram might just be one part of your overall growth strategy, but it’s an important one. With such an array of benefits on offer from the platform, it’s worth doing all you can to increase your follower base.

Follow the tips above and start growing your Instagram followers slowly but surely in 2020.

 

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How Shopify Apps Work

If you’re a Shopify newbie, you’ve probably noticed there are many apps you can add to your Shopify store. In this article, we’ll show you how Shopify Apps work, and how to use them to improve your online store. Read on for everything you need to know about Shopify Apps!

How Shopify Apps Work…

Shopify apps are basically third party websites that can access your store data once you give them permission. These permissions are given when you install one of these apps – there are a lot out there for you to try, and the way how Shopify Apps work gives you full control over the information you share according to the apps you pick.

What happens when you install a Shopify App?

The moment you install a Shopify App, you are in reality giving permission to that app so that it can access your store through Shopify’s API. You can uninstall the app at any time, which will revoke the permissions and make it so the app has no longer access to your store. This brings us to our next question…

What are APIs?

In layman’s terms, an API allows two different applications to communicate with one another. The way how Shopify Apps work is that these third-party apps are able to ‘talk’ to your Shopify store.

There are many apps so it’s hard to trust that all of them will be good for you, so picking the right Shopify Apps for you is essential for your store to continue working correctly and for your data to be secure.

How can you pick a Shopify App?

There are two main things you should take a look at before you install any third-party app on your Shopify store.

The first one is user reviews. This would seem to be pretty straight forward – if you’re looking at an app that has dozens of good reviews and other users are saying it worked just right for them, then you can probably use that app without any issues. If an app has mostly negative reviews, you might want to refrain from using it, even if it’s free. The fact that an app is free should not be of any difference to how an app works.

The second main factor comes afterwards, on the install page itself. When you try to install a Shopify app, you will see at a glance all the information that this app will have access to. It can update products or read customer information, among many other options. If all the information that the app requests access to seems reasonable for you, go for it. If it seems like the app is asking for too much information or sensitive information for you or your customers, then you shouldn’t install it. Usually, you can trust the best-rated apps to just ask for access to what’s strictly necessary – but sometimes you might run into an app which seems good but that could represent a risk to the safety of your customers’ information and data.

How does a Shopify App interface work?

The way a Shopify App looks like and how it interacts with your data will depend strictly on the app. Some apps appear within the Shopify app themselves, at the admin area; while some will mostly redirect you to the app’s website (because Shopify apps are essentially third-party websites). These two types of Shopify Apps can be quite different even while doing the same thing, but we recommend using apps that work within the admin area of your Shopify store since they are more convenient to use and integrate better with your store. These apps that have full integration seem to perform better on average than the ones that force you to go to a third party website to use them.

Will a Shopify app have a negative effect on my store?

The goal of any app developer is that people use their app. If people notice that something is going amiss because of it, people will stop using it and leave bad reviews. So, while issues can always happen, usually most developers do the best they can so that an app will be of help to your store and not collect some data it shouldn’t or mess up your store organisation. The goal of an app developer is to get more revenue, and that only happens if he is able to get good reviews; so you shouldn’t be worried about diving in into the world of Shopify apps if you pay attention to the reviews and the data access required.

Although, you should be careful with apps that are not in the Shopify App store since those have not been through the review of Shopify and they might not be as safe for use. Proceed with caution with those.

What are some essential Shopify apps for my new business?

If you’re just starting with Shopify, you definitely should try apps like Boost Sales, which offers both up-sales and cross-sales on the same app. There is also KIT, which recommends the best marketing activities to give that boost you need for your business according to your sales activity. You can also get something like Personalised Recommendation, which offers similar products to the ones your customers are purchasing (a feature that can be seen on Amazon and eBay both and that is highly conducive to impulse sales). Another example of a good app for beginners is Smile.io, which helps you create a reward program with loyalty points. If your brand has a good Instagram presence, you might consider getting Instagram Shop, which turns your Instagram page into a shop and makes your Instagram feed shoppable.

Conclusion

With everything that might improve your business, there comes a small risk. However, you shouldn’t feel afraid to try new Shopify Apps on your online store, especially if they are coming from the Shopify App Store. All you’ve got to do is browse the store, pick something that seems interesting for your business, click on “Add App” and click to accept admin access. Seems simple, right? Because it is. The way how Shopify Apps work is easy and they are meant to be used by anybody. Boost your sales and start selling more today with Shopify Apps!

 

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5 Tools To Boost Your Conversion Rates

If your company has a website, you have probably questioned yourself before about why you don’t get as many conversions online as you would expect to have. As you might already have noticed, converting page sessions into sales is not that easy. You need information about how your users are accessing the site, on which pages do they usually leave the website, and how do people use the buttons and the rest of the content on your website. You also need ways to test any changes you make, especially through A/B testing (two different landing pages used at random so that you can know which one works better) and analytics apps that will offer you more insights about how people are using your page. Read on to find out more about five tools we recommend for conversion rate optimisation.

Hotjar

Hotjar is quite a useful tool for figuring out how people are using your website. Have you ever wondered where people scroll through on your page and where they are most likely to click? This tool offers you a sort of heat map which will show you where people are running their mouse through. Doesn’t seem too impressive? What if you were to change your buttons and place them where you know people are most likely to click? Hotjar can be quite effective in helping you turn those visitors into customers. If you want a business account, the pricing will depend on the number of page views you want to track, starting at around $99 per month up to $289. However, you can get a free trial version for 15 days and then decide to use just the basic plan, which is free forever. This tool will help you change your online page and gear it towards maximum conversions, which depending on your product and the number of visitors might be worth the Business account – this type of account can track up to 120,000 page views per day. Imagine if you could turn at least 20% of those page views into sales – Hotjar would pay for itself and still give you a massive margin.

Visual Website Optimizer

This tool refers to itself as an “All-In-One Optimization Suite”, and it is quite a powerful tool for visitor research that offers you a large amount of data on how visitors are accessing and making use of your page. It also helps you with creating a plan for optimisation and it allows for running A/B experiments (which we mentioned in the introduction). A lot of large companies like eBay trust Visual Website Optimizer, which should tell you straight away that it is quite a powerful tool whether you’re a small start-up or a large company looking into increasing profits even more. This is a tool built by professionals for professionals, its main goal is improving the users’ experience. By improving user experience, you achieve your sales goals. Easy, huh? The Visual Website Optimizer also says it will make you “walk in the shoes of your customers”, with everything that entails (well, maybe not everything, but then again, that might be a good thing). Other than all this, this tool uses an API that will integrate seamlessly with whatever third-party applications that you are using on your e-commerce page and it claims never to slow down your website, which we find to be quite important. After all, who would want to use a slow site that keeps breaking down? About that, you might want to check our next suggestion. It’s quite well-known by now, but we couldn’t make a list of tools for boosting your conversion rates without mentioning this one.

Google Analytics

Google Analytics can’t be left out of any list that aims at improving user experience. With so many metrics available for free on this platform from Google, the problem will be discovering what to do with so much data. Although it might not be the most intuitive tool out there, Google Analytics is like a Swiss Army Knife of website analytics – it has more tools than you’ll probably ever need, but you never know when any of them will come in handy. It offers you real-time metrics like the number of users online, the amount of sales for a certain period of time (including a comparison to the previous period), your conversion rate, the number of sessions, traffic channels, sources and mediums for your traffic, the times of day your page gets the most users, countries, devices… and this is all in the home page, so imagine the powerful tool Google Analytics can be when used correctly. After the latest changes, Google Analytics has become a lot more easy to navigate, so that you don’t need to have any specific set of skills to understand its data. It also offers plenty of insights into your audience, like their demography (which is quite useful for designing digital marketing campaigns, since you will know the type of person you’re talking to with your advertising efforts), user behaviour and a lot of information into the conversions you are already getting. If you already use Google Ads, it is of the utmost importance to integrate it with Google Analytics – it will give you an even better understanding of how your ad campaigns are performing and how your website and Google Ads fit together. With so much data available from Google Analytics, you will be able to put together an action plan to improve your conversion rates and monitor them more sufficiently. With Google Analytics you can set up conversion goals to monitor specific things on your website. If you are using an e-commerce store, you can set up e-commerce tracking. The e-commerce reports allow you to analyse purchase activity on your site or app. You can see product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other data.

Survey Monkey

You might have already heard about Survey Monkey, but even if you did, you might not think it applies to your business. After all, not everyone needs to conduct surveys, right? Wrong. Your company can benefit from Survey Monkey and its ever-growing features, like intelligent surveys which change according to the answers given on each question. You can use it to test employee satisfaction anonymously – after all, happy employees also lead to more sales. As you probably have heard before, if you pay peanuts, you get monkeys. Your employees need to be engaged in the company mission to help you achieve more and more sales, and to keep them engaged they need to be happy working for you. But obviously that’s not what Survey Monkey is all about. You can also apply it with users of your website: if you figure out what is working for current visitors to turn into customers ready to whip out their wallet, and what isn’t, you’ll have much larger insight into how to get more people buying your product. You can customise your surveys to best suit your needs into understanding more about the opinion buyers have about your product and what made them buy it, which always helps in how to get more people to buy it. You can also run a survey on your visitors and figure out how they’re using your website through their own words.

Qubit

Qubit offers you the chance to personalise your website to your customers’ needs. In a world in which almost every company seems to have a website, personalisation has gained momentum, especially in the last years. It focuses on giving customers the best possible experience with your website, which leads to more sales. After all, no matter what your product is, the best way to sell it is to find common ground with your customers and let them know they are important – they matter to you and each customer is not just another number in a sales report. Qubit allows you to do customer segmentation, product recommendations (which we know, from websites like Amazon, that it works like a charm to achieve more sales), product discovery (which works a bit like product recommendations, but a lot more open to customization according to the customer who is visiting your website), testing and optimisation, omnichannel personalisation and data integration (which allows you to put your data to work for you). All things considered, Qubit is a tool that might be quite worth it. Book a demo on their website now and find out just how good it is for improving your conversion rates.

These are just five of all the conversion rate optimisation tools out there. There can be much more worth trying, but these are our top five in terms of how they can help you achieve more conversions on your website right now and in the long term. Have you ever tried any of these tools? What did you think of it? We want to know, and we’re ready to answer any questions you might have about any of them!

 

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