The Future of E-commerce: 9 Trends in the Evolution of the Global E-Commerce Market

The e-commerce industry is in constant flux. This introduces a certain fear and uncertainty, but at the same time makes you understand and be interested in the field even more.

Every year: unexpected changes, turns, challenges that can take your business to a new level or, conversely, become a critical point of your e-commerce project.

Regardless of the ups and downs, you face this year, remember that the e-commerce market is booming now. It is getting bigger and more diverse than ever before. This is why we want to present an exclusive overview of e-commerce growth trends in 2020.

I’ve compiled a list of the ten hottest e-commerce trends that will probably push you to new ideas, answer pressing questions, and help make your business even more successful over time.

1. By 2022, Global E-commerce Retail Sales Will be Total $4.9 Trillion.

According to a recent study, global e-commerce retail sales will hit a new high by 2022. From $1.3 trillion in 2014 to $4.9 trillion in 2022, e-commerce businesses may expand by 265 percent. This indicates a future trend of steady growth with no visible signs of a downturn.

However, what’s more intriguing is that e-commerce sales are gradually devouring the worldwide retail industry. E-commerce will account for 17.5 percent of worldwide retail revenues by 2022.

Of course, this share is still a small fraction of global retail sales, but it also opens up more opportunities for growth in the future. To capitalise on this trend, physical stores should start building the infrastructure to move their business from offline to online. And online companies should look for new ways to further develop their brands.

2. Shopping Through Many Channels Will Become More Common.

The usage of many channels will become increasingly prevalent as the borders between the real and digital environments blur. This is evidenced by 73% of shoppers using many channels to shop.

The use of multi-channel promotion by e-commerce companies is an opportunity to determine what, where, when, how, and why people buy.

There are many examples of how multichannel shopping works. For example, people can find all the product information online and then buy in a physical store, or buy items online and pick them up in an offline store. The more channels your customers use, the higher the chance that their average order value will rise. Shoppers who used more than four shopping channels spend an average of 9% more in-store than those who only use one.

Every client interaction point is critical because it compiles all the data into a complete customer story. Keeping track of all your consumers’ interactions with a product or service before they buy will help you better target your marketing efforts and divide your advertising budget.

Make sure you integrate your offline and online venues into a single marketing channel. Create convenient offline outlets for customers who get to know the product online and make offline purchases. You need to develop a convenient mechanism for customers to shop online and pick it up at a point near them. This also means that your offline and online data must always be in sync to make business decisions faster and more efficiently.

3. The Growing Popularity of Shopping on Social Networks

More and more people are shopping through social media thanks to its rapid development. Now social networks have become more than advertising channels. And now people can conveniently and quickly purchase goods on the most popular platforms they use every day.

Facebook, Instagram, Twitter, and Pinterest have already introduced the ability to use product catalogues, which has increased online sales. For example, Instagram has launched a “shoppable post” feature that allows companies to tag products with shopping tags in posts or stickers in stories.

When people click on a product tag on a post or sticker in a story, they see:

  • An image of the item
  • Short description
  • Price
  • A button that, when clicked, takes the person to the site to purchase the item

This tool reduces the time customers make purchases on social networks. There are many other tools with which you can promote products and services on social networks, so take note of this trend in 2021/2022 and start expanding your audience.

4. The Core of E-commerce is Shifting Away From The Western Hemisphere

In 2020, the US behemoth’s share of the overall global e-commerce retail industry is expected to drop by as much as 16.9%. One major factor in the decline is the rise of globalisation and improvements in technology and infrastructure in other regions.

As a result of this shift in focus, businesses must adopt a global approach to provide worldwide accessibility and ease for clients all over the world. Adapting to a global business model, of course, does not need actual presence outside of your nation.

The surest way is to look for reliable partners in countries or regions where there is high demand for your products. Mondelez International, the manufacturer of Oreos and Cadbury, teamed up with ChannelSight to sell its products in 25 additional regions, connecting more than 130 merchant websites.

5. The Development of International Shopping

A fascinating truth is that customers are searching for products on the internet outside of their native nation. In fact, 57% of online consumers said they had bought at foreign online businesses in the previous six months.

By region, 63.4 percent of customers have bought online outside of their own country, 57.9% in Asia-Pacific, 55.5 percent in Africa, 54.6 percent in Latin America, and 45.5 percent in North America. This pattern is linked to the globalisation of e-commerce. Don’t forget to invest in infrastructure and technology to assist you to adapt to international buyers when selling to foreign nations.

6. Growth of Online Commerce in The B2B Segment

B2B eCommerce refers to business-to-business internet transactions. When comparing B2B and B2C eCommerce, the B2B market is anticipated to be twice as large in 2020.

By 2022, B2B e-commerce sales in the United States will total $1,184 trillion. The prevalence of B2B means that businesses in the business-to-business segment must strive to simplify transactions, bringing the process closer to the B2C model. B2B transactions are much more complex because customers must go through several different steps of the transaction before making a purchase, including interacting with a sales representative, negotiating terms, and closing a contract.

In other words, B2B businesses must adapt to easier ways to close deals by creating simplified opportunities to interact with customers, manage orders, etc.

7. Personalisation in E-commerce Will Become The Standard

Personalisation in e-commerce has been a booming trend among companies around the world over the past few years. But in 2020 and beyond, personalisation will become an unwavering standard. According to statistics, 33% of customers have terminated their relationships with companies where they noted a lack of or inadequate personalisation.

In addition, personalisation is already an entire marketing strategy. Personalisation in e-commerce is based on a comprehensive analysis of the customer’s personal information, demographics, online behaviour, purchase history, and any other data relevant to online shopping.

There are many ways to incorporate personalisation into your business. For example, you can recommend certain products in your online store based on what they’ve already added to their cart.

8. The Revolution in Mobile Shopping

The mobile market has matured quite a bit over the past few years, and by the end of 2018, mobile traffic reached 70% of total e-commerce traffic.

The desire of customers to conduct transactions without the need for a computer is driving the growth of mobile use in e-commerce. They want to be able to buy anything right away. Shoppers may now explore, evaluate, and purchase items from their mobile devices at any time and from any location.

Mobile shopping will become essential in the next years, with $175.4 billion in sales expected by 2022. This means that your e-commerce company should join the mobile shopping revolution by optimising your website for mobile devices and developing your own app.

9. Voice Commerce at The Peak of Popularity

It wasn’t long ago that new voice control technology was introduced to the world of e-commerce. People are already interacting with companies in new ways because of the arrival of speech technologies like Amazon Echo and Google Home.

Customers have embraced the function, and voice commerce is becoming more popular. Any commercial transaction that takes place by voice is referred to as voice commerce.

This technology has given e-commerce enterprises a new way to sell and expand their businesses. In fact, voice commerce is expected to generate $40 billion in revenue by 2022, and that’s just in the United States. In 2016, Amazon launched voice shopping, allowing customers to purchase Christmas goods via Alexa.

Posted by: Rebecca Carter

Rebecca Carter works as a content writer and provides do my essay service. She has a Bachelor’s Degree in Business Administration and during her study developed an enthusiasm for writing about the latest trends in the business world. When she is not writing Rebecca enjoys being in the mountains and volunteering.

 

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How to Install an SSL Certificate on Apache via SSH

SSL stands for Secure Sockets Layer. It is used to secure the connection between internet browsers and Web server or websites by transferring the encrypted data rather than plain text. You can secure the HTTP connections by installing an SSL certificate. Installing an SSL certificate will allow for https:// connections instead of the standard http://. There are two types of certificates.

  • SSL certificate issued by the Certificate Authority (CA)
  • Self-Signed SSL certificate.

The main difference between these two types is that for a Self-Signed certificate, no third party is verifying the identity information of the Website and hence it is not trusted by any of the web browsers. So, accessing the website with self-signed SSL will prompt Untrusted Connection and you’ll have to Confirm Security exception manually. This is something users wouldn’t like to do. This is where SSL certificates verified by a CA comes into play. The CA verifies the website identity information and also provides CA Bundle (for browser compatibility). So these connections are accepted by almost all the browsers.

For installing SSL certificate (both types), we need to generate Private Key and CSR (Certificate signing request).

1) Generate Private Key On The Server

OpenSSL is the open source SSL package that comes along with most of the linux distros. Make sure openssl package is installed.

We are generating private key with openssl command as shown below.


openssl genrsa -des3 -out www.domain.com.key 2048

This will prompt a password, when you enter the passphrase and hit ‘Enter, the key file will be generated in the present working directory and the file name will be ‘www.domain.com.key’, where domain is name of the domain that you enter when the key is generated.

2) Generate Certificate Signing Request (CSR)

After generating your private key, you need to generate a CSR (Certificate Signing Request). You can easily create that with openssl command.


openssl req -new -key www.domain.com.key -out www.domain.com.csr

Few questions regarding the website identity will be asked and this will be checked by the certificate authority.

CSR will be generated in the present working directory with the file name ‘www.domain.com.csr’. Here is the screenshot of the CSR file.

3) Create SSL Certificate

After generating the Private key and CSR, you need to create the SSL certificate. Now is where the difference comes into play.

For a CA verified certificate, you need to provide CSR and Private key to the Certificate vendor. They will provide a CA verified certificate file (.crt file) and you can install it. But for a Self-Signed certificate, you need to generate the certificate manually.

Generating Self-Signed certificate
Certificate file will be generated with a private key and CSR encoded in it. All the information in the Private key and CSR will be encoded in the .crt file. The command is given below.


openssl x509 -req -days 365 -in www.domain.com.csr -signkey www.domain.com.key -out www.domain.com.crt

Certificate file will be generated in the present working directory as ‘www.domain.com.crt’, please note that domain.com is my domain name in this example and it should be replaced with the actual domain name. Here is the generated .crt file

To install this certificate for a website, you need to create a new VirtualHost for the domain name because SSL is using a different port and not the common port 80. SSL port is 443. So Apache will be listening to both 80 and 443 for the non-encrypted and encrypted data respectively. Or, you can create a separate conf file, in /etc/httpd/conf.d directory and then ask Apache to refer to the said directory with the ‘Include’ directive as shown below.


Include conf.d/*.conf

Now, add the below-given code either in the VirtualHost or in the separate configuration (eg: ssl.conf) file created in the /etc/httpd/conf.d directory.


SSLEngine on
SSLCertificateFile /path_of_crt_file/www.domain.com.crt
SSLCertificateKeyFile /path_of_key_file/www.domain.com.key

This will tell apache to refer to the .crt (certificate) file and .key (Private key) file for SSL encrypted connection.

4) Restart Apache

The final step is to restart the Apache service for the changes to take effect.


/etc/init.d/httpd restart

You can verify the SSL setup by just loading your website with HTTPS, eg: https://domain.com

If your website is loading with https, be sure you have SSL installed for your website.

Of course, if that all looks too much then you can just get us to install your SSL certificate for you. Or you can purchase a low-cost SSL certificate and we will do everything for you end to end. Simply contact us at

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Why User Experience Is Vital for Quality SEO

There was a time when search engine optimization (SEO) was all about backlinking and keyword stuffing. Not anymore. These days, Google is increasingly focused on your site’s overall user experience (UX). Let’s take a closer look at why UX matters for SEO. 

User experience (UX) quality, which includes making your site easy to navigate and producing regular engaging content, has become one of the top factors in getting high Google rankings. Stuffing your text with keywords and building backlinks are not effective SEO strategies anymore. Whether you’ve got an eCommerce shop selling lampshades, or an online casino with games like Sizzling Hot, Google is most interested in how your visitors interact with the content. Not convinced yet? Then check out this article. We’ll go through the top reasons why user experience plays a role in search engine rankings. And we’ll also share advice on how to improve your position. Let’s get started.

Google Gets Smarter Every Day

There used to be a time when user experience for SEO was pretty irrelevant. Google was primarily interested in how connected your content was with the keyword typed into the search bar. Plus, the search engine determined your trustworthiness by the number of reputable sites linking to you. But in 2021, Google got a new tool to pick the top search results: the RankBrain algorithm. And one of the primary criteria this machine learning system detects is the user experience on a website. It measures over 150 factors of user behaviour, including session duration and pages per session. If your videos and posts do not tailor to your customers’ searches, the user experience is not good, and visitors won’t explore deeper into your website. That causes a high bounce rate, and RankBrain informs Google about it. As a result, you get a lower rank.

Improving the User Experience via Better Content

So, how to enhance the user experience? It all starts with giving your visitors comprehensive content that answers 100% to what they’re searching for. That creates a positive experience that’s good for your business. And it’s also beneficial for Google because satisfied users are likely to use Google for their new searches. Unfortunately, a big chunk of content on the web is reiterated, rehashed, stuffed with keywords, and offers very little value to the customer. These uninspired and uninformative writings do no good for Google’s reputation if the search engine ranks them high.

How to Improve Your Content

To create valuable content, you need to step into your customers’ shoes for a minute and think about what they are hoping to find when searching for a specific keyword. If, for example, they type in “dog grooming,” they don’t want to read a general article about pets with the keyword “dog grooming” stuffed in every paragraph. A comprehensive guide on the best ways to groom a specific breed of dog will be much more valuable. Or a detailed comparison of the best grooming products for dogs with lots of hair.

Making sure your information is specific and relevant is only the first step in keeping your audience’s interest. For the best user experience and the highest rankings, you need to go further. Share unique stories about your brand, provide ingenious industry-specific solutions, publish highly relevant case studies, etc. The aim is to offer people something your competitors don’t have. That’ll make them stay on your site longer, and it improves your SEO.

businessman loudspeaker

Site Navigation – Keep It Simple

Does your website have overly complex navigation? That can cause plenty of confusion for users and increase the time it takes to complete their tasks. And nobody is likely to return to a site that takes too much of their time.

So if possible, keep the number of pages low, and organise them in a user-friendly way. That means having a simple short menu, making sure your search box works, having zero error pages, and clearly divided categories. All this will also help Google understand what your site is about, which can improve your rankings.

Headings to Identify Content – Use Them

The thing is that before people read your posts, they will check the headings of the content to see if it provides an answer to what they’re searching for. So having titles using H2-H6 (H1 should be preserved for the title only) tags point the reader quickly to the information that interests them. Plus, Google crawlers interpret your content based on H2 tags.

Make the Pages Load as Fast as Possible

Regardless of how engaging your site is, the user experience with slow loading pages will always be a nightmare. More than half of consumers will leave the website immediately if it takes more than 3(!) seconds to load. So choose a fast web-host server, clean up your code, compress images, and do everything possible to make the pages load super fast.

Make Your Website Mobile-Friendly

Everybody has a smartphone these days, so mobile-friendliness is a must in providing the best user experience. Pay attention to how variables like images, text, and overall layout of your page translate to a mobile screen. Keeping everything clear and to the point improves your site’s usability and, therefore, its Google ranking.

Test Your UX Efforts

The best way to gain user experience knowledge and understand how it affects your SEO is to A/B test every new feature. Come up with at least two variations for every UX improvement you’re planning to make. For example, if you’re going to make your text bigger, try both a medium and a large letter size. Testing allows you to see which variables drive more engagement, get more clicks, and ultimately, get you a higher Google rank.

mobile app ux apps cellphone

Conclusion

The bottom line is this: user experience will affect Google ratings. Their primary aim is to give their users relevant and easily accessible results. That goal has helped Google become the number one search engine on the internet with a consistently growing user base. And since user experience is important to Google, easy site navigation, valuable content, mobile-friendliness, and fast loading times can all help you rank higher in the search results. So start improving your UX today, and effective SEO will follow.

Have you enhanced the user experience for your eCommerce site lately? Let us know what impact it had on your Google ratings.

Posted by: Darrell Rios

Darrell Rios is a former journalist and owner of several local shops. Now in his spare time he writes about business and entrepreneurship, as he has extensive experience in organising startups and business analytics.

 

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How to Attract More Visitors: 5 Ways to Diversify Your Website

A website’s efficacy is determined by its content because a visitor comes to a web resource for useful information. High-quality, interesting and unique site content is already half of the success. Let’s consider the main types of content, the requirements for them, and the directions of work with content.

Why Is Unique Content Important?

The most common definition of content is textual content, with video and audio materials coming in second. It’s impossible to boost the productivity of your online company and get your site to the top of search rankings without high-quality content.

Any information provided by the site should be useful to the consumer. In practice, readers do not have a high level of confidence in advertisement publications. On the other hand, trustworthy and relevant expert-type content encourages visitors to remain on the web and click the Buy button.

It is also worth mentioning that the search engine algorithms display only sites with the highest quality content in the top results. In order to identify them, special behavioural ranking factors have been developed. That allows search engines to determine how much the page is in demand by users.

5 Main Content Types You Need to Use

Filling the site with content is an essential task. As previously stated, high-quality website content includes more than just texts and illustrations. It also must include video and audio, as well as link material, headings, and tags.

1. Text Content. Copyright

Text created from scratch by a professional journalist or copywriter is preferred by search engines and, of course, users. The author’s material increases the loyalty of site visitors to the product, which means it has a positive effect on conversion and sales. So, if you have such a question as “Where can I find unique content?”, you can go to a professional essay writing service to get remarkable texts for your website. Or hire a social media manager with experience in the field of your business. It can aid in improved marketing and SEO rankings. As a result, your website will become more recognisable.

Good to know…

The results of numerous studies show that long texts increase conversions better than short ones. So, the Quick Sprout blog analysed the dependence of the number of “tweets” and “likes” on the text size and revealed a pattern. Posts with over 1500 words of content earned 68.1 percent more “tweets” and 22.6 percent more Facebook “likes” on average than posts with less than 1,500 words.

2. Audio Materials And Podcasts

Audio content includes any sound clips – music, recordings of interviews, podcasts, lectures, webinars. The most valuable audio content is the one that the client cannot hear anywhere else. Audio materials can be used as educational materials to increase the level of trust and awareness of the product. On selling sites it can be audio instructions, on image sites – various presentations, lectures by authoritative experts, etc.

3. Videos

Video content is a variety of clips, video tutorials, screencasts, educational videos, films, video presentations, virtual tours, and much more. You can shoot by yourself, take videos from free sources, buy or even involve users in such content creation – for example, by organising video contests. A study by Eyeview has shown that posting high-quality video content can increase website conversions by 86%.

By the way…

Search engines cannot determine the originality of audio and video content, but this does not mean that such site content is useless. It encourages users to stay longer on the website, which is factored into the ranking.

4. Images

Images include not only pictures but also animation, photographs, diagrams, screenshots, slides. Infographics are especially effective – they increase traffic by 12% on average. It is worth remembering the phrase “picture to attract attention”, which is often used on Facebook. Text with illustrations gets almost 100% more attention than text without pictures.

5. Headings

The title of the site plays a significant role in its promotion. It should be original, clearly describing its content, detailed and informative.

It is worth saying that many users do not read the text on the site page at all, but just skim over the headings, looking for the information they need. And if they are indistinct and colourless, the page will be closed.

Title, h1, h2, h3, h4, h5, and h6 are all examples of headings. The title tag can be seen by hovering over the address bar. Search engines use it to determine what the page is about. It should be succinct and describe the content of the page.

Bonus: 21 Ideas on How to Increase Website Conversion

Conversion is the percentage of website visitors who completed the target action: ordered a product, called a company, or subscribed to a product. This is one of the most important marketing metrics. For example, out of 1000 users, 5 people registered for the webinar. The conversion will be 0.5%. If 200 people applied, then the conversion will already be 20%. The higher the percentage, the better.

Here are 19 ways to increase website conversions:

  • 1. Check the text for errors. An illiterate text with a 99% probability will alienate the user. For example, a UK pantyhose website did not immediately notice the misspelling of the category (tihgts instead of tights). When the word was corrected, the conversion increased by 80%.
  • 2. Adjust the text to your SEO requirements. Invite an SEO specialist and copywriter to evaluate the content already on the site. This way you can increase organic traffic – more people will come to your site from search engines.
  • 3. Don’t use exclamation marks. Usually, offers with exclamation marks seem to be a manipulation. The company has nothing to offer and it tries to convince customers at any cost. Such text looks cheap and more often turns off customers than attracts them.
  • 4. Test the headers. They should be short and at the same time clearly convey the essence to the user. Do not be foggy – it is better to speak clearly. Especially, this concerns articles: from their title it should be clear what is the benefit for the reader. SumoMe conducted extensive research and found that creative headlines hurt conversions.
  • 5. Speak the language of benefit. Describe the benefits of the product or product. Most customers do not care how many awards and decorations the company has. It is important for them to know if they can solve the problem.
  • 6. Check which CTAs perform best. For example, Unbounce conducted research and found that replacing the “Start your free 30 day trial” button with “Start my free 30 day trial” increased the number of clicks by 90%.
  • 7. Make friends with storytelling. People love interesting stories and don’t like compulsive sales. Tell about the product in a way that will interest the user.
  • 8. Make the description of the product or service clear. Tell us about how to use the product, what benefits it brings to the client, how it differs from other products.
  • 9. Structure your content. It is better to divide the text on the page into understandable sections than to write it on a solid canvas. It’s good if each of them has a target action button. Use headings and subheadings, highlight colors, photos, and helpful links on your blog.
  • 10. Add social proof. Real testimonials or photos from Instagram with a specific product “in action” will do just fine. According to Baymard’s research, 95% of users find other people’s reviews of a product important. Based on them, they make a purchase decision.
  • 11. Blog. Fill it with content that is relevant and useful to the user. Show yourself as an expert in your field.
  • 12. Use quality photographs. According to Baymard research, 56% of users look at photos and illustrations first when they visit a page. Low-quality pictures can alienate some visitors and they will close the site.
  • 13. Add a video. According to a 2017 Wyzowl survey, 97% of businesses saw an increase in conversions when they added a video to their landing page. This could be a training video, a promotional video, or something else on your topic.
  • 14. Compress photos. Users don’t like to wait. Compress pictures to make the site load faster. You can compress it in special services: Optimizilla, Compressor.io, CompressNow.
  • 15. Increase your website loading speed. You can check your site’s loading speed on Google PageSpeed Insights, Pingdom, or WebPageTest. Here you can also get recommendations on how to optimise your download speed.
  • 16. Run A/B tests. Divide users into 2 groups and show them different versions of the pages. For example, some people see a blue button at the end of an article, while others see a green one. Or for some, put CTA at the top of the page, and for others – at the end. After the test, look at the result that gave the highest conversion.
  • 17. Make user-friendly navigation. Convenient menu and links to other sections. It is much more pleasant to “wander” around the site when everything is intuitively clear and the desired section is easy to find. Easy navigation can even affect the position of the site in the search results.
  • 18. Connect the primary geolocation check. In case you have a website in several languages ​​and you work for different countries. Many people now make retargeting automatic but specify which version of the resource the user wants to visit.
  • 19. Simplify the registration or subscription form. Most often, people are just too lazy to fill out all the items, and their abundance is simply alarming. Interesting case: Expedia increased its revenue by $12 million simply by removing the “company name” field in the subscription form. The field confused some users, because of which they entered incorrect data. As a result, Expedia could not verify the credit card information and customers could not pay online.

P.S. What Decreases Conversion

Several elements that can kill site conversions:

  • pop-ups that cannot be closed.
  • doubtful CTA: “Lose weight 15 kg in 2 hours”
  • several exclamation marks in a row
  • an abundance of advertising banners from third-party sites
  • flashing buttons
  • too colorful palette of the site
  • design from the days when the Internet first appeared
  • template phrases that users have seen a thousand times: “Only here, only now”
  • very long page loading
  • incomprehensible navigation
  • the need to register and enter a bunch of data, including the name of the great-aunt’s cat

Don’t go too far when trying to increase your site’s conversions. You should not use the cases of other resources as a guide to action. What worked for some may not necessarily work for you. Test different approaches and find the ones that work for you.

Posted by: Effie J Franks

Effie J Franks works as a content writer in write my papers 4 me, company that provides expert paper help for students. She enjoys sharing her experience in the form of articles in such spheres as Business and Digital Marketing. In her free time, Effie enjoys rock climbing and bike riding.

 

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5 Rules for Writing Sellable Text on Social Media

The use of social media is inextricably linked to the life of the modern man. They are used for both personal and business purposes. Successful entrepreneurs have long used social media platforms to generate a client base by publishing reviews, recommendations, and other content. Do you know how to create sales copy for social media?

If you decide to open an online store, you will undoubtedly need to fill it with appealing content to attract customers. The issue is that young entrepreneurs are not always aware of content quirks that can convert a potential client into a buyer.

Many of them search for custom writing reviews ratings for someone to entrust this mission to, while others learn to write it themselves. Remember that before contacting a specialist, you should think about how your post will look and then tell him about your ideas. Discover five rules that will assist you in creating a sellable text with minimal effort.

What Is Sellable Text?

A sellable text is a text that makes a reader take a specific action, namely – purchasing a service or good. The primary goal of such a text type is to sell no matter whether it would be through storytelling on a website or a short post on social media. If you need writing assistance to create efficient content, you can get it from the Best Essay Writing Company, which is made up of writing service reviews that will assist you in making a decision.

A well-written text can persuade the client to make a decision, resulting in increased sales. How do you write a text that will be perceived correctly by the buyer and persuade him to make a purchase?

How Do I Write A Social Media Post For Sale?

There are numerous models for writing a sellable text for social media. Here are the four most popular:

AIDA

This model is commonly used not only for the creation of sellable text but also for the creation of any marketing tool. Its main goal is to “guide” a potential client through four stages, each of which serves a different purpose:

  • A – attention. In the beginning, one draws the client’s attention and does everything he can to keep the client’s attention on a product/service;
  • I – interest. The second stage entails piquing the client’s interest and persuading him to read the entire text;
  • D – desire. In the third stage, a client’s desire is elicited through the presentation of benefits and privileges;
  • A – action. It is a call-to-action stage with a message to buy something.

PMPHS

Almost every marketing book includes the phrase “Find the client’s pain and press this point.” This model is based on the concept of “pain.”

Just do not think you have to hurt the client. The most important thing you should do here is to figure out what is bothering the client right now – his “relevant pain.” You can use it to offer a solution via a sellable text.

The model is made up of the following components:

  • P – pain. Concentrate on the problem that the client is experiencing;
  • M & P – more pain. Make the client “feel” the pain by exaggerating the sense of pain;
  • H – hope. When the client begins to experience a range of emotions, use them to give him hope that everything will be okay;
  • S – solution. By selling your product or service, you can provide a solution to a problem.

SES

Many people make a purchasing decision after hearing about someone else’s experience. This peculiarity serves as the model’s foundation:

  • S – story. Tell an exciting story to a potential client.
  • E – experience. Share your experience in resolving a specific problem.
  • S – solution. Highlight the solution you used to solve a specific problem that your clients may face.

PAS

This model is similar to the above-mentioned ones:

  • P – problem. Describe the problem.
  • A – agitation. Deepen the problem so that the audience feels it is very important, acute, and difficult to solve and use emotions to paint a vivid picture.
  • S – solution. Show the solution to the highlighted issue.

5 Secrets You Should Know To Write A Sellable Post

Sellable texts fall into several categories:

Promotions and Contests

Promotional texts have a positive impact on potential audiences and generate a steady stream of new subscribers. The most important thing to remember here is to create a header with all of the necessary information (specifics of the action, conditions and prizes). The name of the contest or promotion should be unique, catchy, and memorable.

Thematic re-posting

A re-post from another member of the public has a positive advertising impact. Put the entry in a similar category. The text itself should be creative and intriguing, but it should not be too long. One, maximum, two proposals are required, in which all information must be stated.

Polling

A poll is also a type of content that can make your clients make a purchase. People are always interested in hearing other people’s perspectives, and they are eager to take part in the survey.

Tell a brief story about your company and solicit feedback from your subscribers. Following the reading of the reviews, you will be able to improve the company based on the audience’s wishes.

Branding

Make sure that all the texts you post are related in theme and have their own unique style. Examine which publications are the most popular with your clients and use the corresponding writing style.

Call To Action

Whether you are posting a survey, a promotion notice, or any other type of content, try to use words that entice potential customers to take action. Do not forget to include information about where they can order the goods or how to obtain a specific item or service.

Include the company’s address, phone number, and links to all of your social media accounts.

When working on a product sellable project, keep one thing in mind: selling text requires consistent practice and knowledge of the fundamentals of copywriting. It usually takes more than an hour for a professional, if not a day, to create a piece of writing that will work. One can return to generating sellable text many times, and each time there will be something to improve on.

Posted by: Gregory V. Chapman

Gregory is passionate about researching on new technologies in both mobile, web and WordPress. Gregory in love with stories and facts, so Gregory always tries to get the best of both worlds.

 

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JSON Formatter – Beautify JSON text online

JSON, which stands for JavaScript Object Notation, is a breeze for programmers. It allows for the online sharing of data objects between servers and web browsers without the need for any program to be downloaded. The online JSON viewer is a simple data sharing format.

Its defining characteristic is that reading, and writing is simple for humans, and understanding and creating is simple for computers.

JSON is quickly gaining popularity among technical programmers due to its language independence and the ability to parse the JSON format using pretty JSON in a variety of programming languages.

Beautify JSON: A free web-based tool for data modification and analysis!

The JSON reader is a tool that allows programmers to access their data after pasting it into a field on the JSON website. JSON can be viewed online using any web browser by going to the official JSON website.

There are no subscription or registration costs associated with using the JSON viewer.

The json beautifier by JsonOnline.net is an online tool for evaluating decoded data and removing blank spaces. By pasting the text file into the empty text space and viewing the entire data structure in serialised form in the viewer space, the answer to the question “how to view JSON online” can be found.

The JSON viewer is an easy-to-use program. It is not necessary to install any heavy applications on your computer because there is no need to specify the storage space for the installed application.

The free beautify JSON online is a framework that allows you to edit and embellish data without having to switch to other features.

JSON beautifier’s benefits

The following are the most important advantages and advantages of using JSON:

  • Support for JSON viewers in all browsers.
  • Be able to read and write quickly.
  • A more straightforward syntax.
  • The eval() feature in JavaScript can be used to decode natively.
  • Easy to build and modify.
  • JavaScript is supported by all major frameworks.
  • Most backend systems support it.
  • JSON is natively defined in JavaScript.
  • It allows you to use a network link to transfer and serialise structured data.
  • They are suitable for use with modern programming languages.
  • Any JavaScript object can transform a text into a JSON beautify, which can then be sent to the server with this JSON viewer.

How beautify JSON makes a valid JSON schema:

Programmers add details about code objects to schemas, which makes it easy for them to display the whole format by simply looking at the JSON schema. If there are any errors when typing in a schema, the JSON formatter will detect them and make it easy for the developer to generate a primary code. 

The developer may either manually correct the fallacy or use the built-in tools to modify the JSON formatted.

The JSON formatter has many options for displaying the data you want to set. Users can use the collapsing view to reduce file size by closing unnecessary and distracting bits.

The advantages of using JSON beautifier online:

The JSON syntax is simple to understand, which is why it is preferred over XML. We do not need to use any complicated versions of codes to decode data, and its response execution is fast due to its simple syntax.

The following are a few of the advantages of this format:

JSON is a faster format.

Its execution is quicker because it needs fewer closing tags, and its files take up less space. It also has a wide range of browsers that support this format, so there is not much work required to make it browser friendly since JSON already has that feature.

The most effective means of disseminating information.

As you might know, the data is stored in JSON array format, which allows any amount of data to be easily shared. Another reason for developers to use beautify JSON to transfer structured data over the internet is that it is a web development and API file format.

Using less words.

JSON is denser and more readable than XML, making it more convenient and straightforward for serialising compound data and a fair compromise for a wide range of applications. Because of its lower wordiness, it is simple to parse and expand.

The crucial practices of beautify JSON are:

  • It aids in the verification of JSON through Error Messages on the internet.
  • It is the only JSON tool that shows the picture in a tree view while hovering over the Image URL.
  • It allows you to publish JSON data.
  • Supports JSON Graph Display.
  • In Browser Local Storage, save data for the last beautify JSON.
  • This JSON lint may also be used as an online JSON beautifier.

Conclusion

The features of the JSON viewer, as well as the advantages of using it to render codes error-free and encoded, have been clearly mentioned in this article. It not only removes the unnecessary errors, but also verifies that the data adheres to the syntax requirements.

The JSON formatter makes data easy to understand by other programmers without the use of any baffling manuals.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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6 Ways to Design Your eCommerce Website for More Conversions

The e-commerce industry is getting more competitive by the day. As more e-commerce sites are introduced, you must put in every effort to boost conversions. 

The fact is that the quality of a service or product is just not enough. You also need to look at other factors to increase conversions. One of the ways through which you can do this is through design. The design of your e-commerce website plays a huge role in its success.

With the right design, you can drive more visitors and convert them. Make sure to focus on every part of the customer journey and ensure that the design facilitates the purchase. 

From the moment potential customers visit the landing page, you have to guide them to the relevant product category and the checkout page.

This post takes a close look at the best e-commerce website design practices that will provide your customers with an intentional and delightful conversion path.

1. Include Clear CTAs (Call-To-Action)

To convert website traffic, you have to include clear CTAs. Common examples of ecommerce site CTAs include “Add to Cart” and “Buy Now.” They easily stand out and encourage visitors to act as desired. 

When creating a CTA, you should use unique design elements, well-designed website and contrasting colours. Optimise them to ensure that users can instantly recognise them. The wording should be short and attractive at the same time. The CTAs also have to be aligned with the specific webpage.   

A great tip that will help you craft the perfect CTAs is the creation of a sense of urgency. According to a study conducted by CXL, it was found that e-commerce site conversion rates can increase by more than 330% by adding a sense of urgency.  

For instance, you could include “Final Promotion” or “Amazing Deal” to nudge visitors to make a purchase.

2. One-Click, Simple Checkout for all Customers

By adding a one-click, simple checkout process for all your customers, you get to ensure that they can quickly make a purchase without getting distracted.

It has been found that one-click checkout can help reduce the checkout process by as much as 90%, which is perfect for customers that demand fast service.

As you eliminate extra steps, you will notice a decrease in cart abandonment. This should be reason enough to simplify and streamline the checkout process. 

Now, it is not necessary to opt for a one-click checkout. However, it does not mean that you should streamline the checkout process, as doing so would help increase conversions. A great way to do this is by requiring customers to provide as minimal data input as possible.

3. Provide Different Payment Methods

When it comes to making an online purchase, customers expect to have multiple options. Besides card options, you need to show customers that you are willing to accept digital currencies (Bitcoin), e-invoices, digital wallets, bank transfers, direct debit, and so on.

Even though you cannot expect to provide customers with hundreds of payment methods, you need to make sure that the payment methods you allow are appropriate for your target audience. Learn as much as possible about your customers to provide the right payment methods.

For instance, websites that have average spending of $50 or more should provide debit and credit card-style payments. Make sure to offer the top 3 payment methods for increasing the conversion rate by 30%

4. Include Product Reviews

To ensure that customers are motivated enough to make a purchase, you need to include product reviews. Digital marketing experts claim that product reviews keep potential customers interested. 

When you include customer reviews below or next to the product, you get to show leads that your products or services are trustworthy. There is no better way to drive purchase decisions than by providing customers with reviews. 

Now, it should be very easy for customers to leave feedback. For instance, Amazon does a great job when it comes to customer reviews. It showcases the customer reviews right next to the product that you are searching for.  

5. Add Images

Humans are visual creatures. We tend to notice images more easily as compared to text. Therefore, you must add excellent images of your products or services to boost online conversions. Always remember that a picture is worth more than a thousand words.

With high-quality photos, you can cover every aspect of your product. It would help provide buyers with the confidence needed to make a purchase. They would find the product to be worth their time. On the other hand, low-quality pictures would deter potential customers.

Besides, most site visitors simply look at the pictures and do not read the site word to word. Hence, it should be clear just how important images are in helping you make the right impression on customers.

6. Optimise the Site for Mobile

As more and more people use a smartphone to access the internet, you need to make sure that your website is mobile-friendly. Otherwise, you would lose out on a huge percentage of potential clients. 

Statistics reveal that about half of online traffic is mobile-based. It should convince you to design your e-commerce website for smartphones and other devices. Only when you create a site for smaller screens will you be able to boost conversions.

Moreover, it is vital to keep in mind that phone data can be quite unreliable. It means that the e-commerce site should be mobile-optimised if you want users to make a purchase and act in the desired manner. 

The website load speed should be quick for both mobile and desktop users. It should not be affected by a slow internet connection. Furthermore, you should know that you need to design the e-commerce site differently for both mobile and desktop users. 

Conclusion – Design Your eCommerce Website for More Conversions

Once you have gone over this post, you will be able to design your e-commerce site for more conversions. From adding clear CTAs to optimising the site for mobile, each tip mentioned above is extremely useful. Make sure to take advantage of every tip for the best results.

Posted by: Myrah Abrar

Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for Dynamologic Solutions, Digital Marketing.

 

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How To Send Google Analytics Event with PHP

Today we are going to show you a method of sending a Google Analytics Event with PHP. You might be asking yourself why you would want to do this but we came across a scenario where we wanted to send an event to Google Analytics on a WordPress user registration hook.

Sending Event using Javascript

Here is an example of how you would send a GA Event using JavaScript:


ga('send', {
    hitType: 'event',
    eventCategory: 'Registration',
    eventAction: 'Submit',
    eventLabel: 'New User Registration'
});

And here is how you would send the event using PHP

Yes, you can send the same event using PHP on the service-side by sending a POST request to Google Analytics API with the data of the event. We have used Curl to make the request as shown below:


// GA curl
$req = curl_init('https://www.google-analytics.com/collect');

curl_setopt_array($req, array(
    CURLOPT_POST => TRUE,
    CURLOPT_RETURNTRANSFER => TRUE,
    CURLOPT_POSTFIELDS =>
    'v=1&t=event&tid=UA-XXXXXXXX-X&cid=xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx&ec=Console&ea=submit&el=Feedback%20Form%20Submission'
));
// Send the request
$response = curl_exec($req);

The overview of the POST requests

As we can see from the above post request, this is made up of 7 different parameters:


v=1&t=event&tid=UA-XXXXXXXX-X&cid=xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx&ec=Console&ea=submit&el=Feedback%20Form%20Submission

To better understand what this means, see the table below:

Param Name Meaning Value
v Version 1
t Type event
tid Tracking ID (Your Tracking ID)
cid Client ID (Your GA Client ID)
ec Event Category Registration
ea Event Action Submit
el Event Label New%20User%20Registration

Note: The last 3 parameters (ec, ea and el) are the same ones in which you use in the JS code snippet above, however, we need to URL encode these values.

At this stage, you might be wondering how you can get the Client ID, no problem, we have you covered here too.

To get the Client ID, simply open up the website which has the Google Tracking code for Google Analytics, we did this with Google Chrome… Within the console, go to the ‘Application’ tab and click on ‘Cookies’ as shown below:

This tracking code value with become your cid or Client ID.

Once you have implemented this, you can test to see if it is working by heading over to Google Analytics, selecting the option for ‘Realtime’ and then clicking on ‘Events’, if this has worked, you should see something as shown below:

Bonus Tip

Did you know you can use events to track goals?

Well, we did this for a specific client and we can create this in Google Analytics now by heading over to the ‘Admin’ area and then clicking on the ‘Goals’ link.

When creating the goal, we selected the ‘custom’ goal setup. Now, name your goal and then select the ‘Event’ radio option. Within the Goal Details, all we have to do is set the Category to the name we defined within ec, which in our case was ‘Registration’.

Now we have a goal in place which will look as follows:

And there we have it!

Not only have we now passed an event in Google Analytics using PHP instead of JS, but we have now created a goal which is measured by the event. Pretty neat right?

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Here’s One Simple Way to Boost Your Online Visibility (Without Breaking the Bank)

It’s become more and more difficult to reach potential customers online. Online users are savvier than ever to the various tactics and techniques used by digital marketers, and there are also many protections available to help people avoid digital marketing in the first place. What can a small business do to overcome this and get more eyes on their products, then? If you want to boost your online visibility, there’s one thing you need to focus on; doing so won’t break the bank, but it can give a big boost to how many people find you online.

Focus On Your Customers

Your happy customers are the key to growing your audience and boosting your online visibility. Anyone can spend big money on a huge marketing campaign and grow a big following on social media, but the quantity of followers isn’t the key to a good long-term marketing strategy. Of course, having a big following helps, as sheer numbers of people that see your advertisements may lead to bigger sales revenue.

You should be focusing, however, on building a high-quality customer base, people that love your product and will buy it. These satisfied customers can be your biggest advocate. People are also more likely to trust customer testimonials and reviews in conjunction with your own marketing, and finding a way to include them on your website or in your marketing can work wonders.

One good app for seamlessly incorporating customer feedback into your website is Feedbackify, which gives you simple code to paste into your web coding that allows customers to rate your offerings, send you compliments or suggestions for improvements, and provide other feedback as well. It also lets you filter results and monitor customer feedback by way of a simple dashboard design.

Your goal with your web marketing should be to build a strong, lasting relationship with your core customers based on trust and mutual respect. Incorporating customer experience into your business can and will allow you to grow your online visibility, as more and more people are interested in not only buying from you but also sharing their experiences with others. This word of mouth from trusted friends can be more valuable than much more expensive publicity.

By focusing on customer relationships with your online business, you’re able to dodge some of the pitfalls that web business has that in-person businesses don’t. You can’t hand out business cards to people hundreds of miles away (although if you need business cards, you can design them for free at a great website called businesscards.co). However, you can get that same level of trust that a small, hometown business can get by making sure every customer that purchases from you get the same level of care and commitment.

If you’re looking for some solutions to help you with customer experience optimisation, check out Pipeline. This one-stop customer relationship management tool is perfect for a small business with just a few team members, all of whom handle customer relations as well as sales. With a CRM like Pipeline, you can make sure that every customer who visits your site has a great experience, and you’re able to replicate that for future transactions as well.

Building a good reputation as a business that puts its customers first is a sure-fire way to boost your online visibility. It won’t make you viral overnight, but it will set you up for long-term, sustainable success by building a loyal base of customers that will do much of your advertising for you to their friends and family. And that can be invaluable.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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How Can You Make Your Digital Marketing Effective?

Digital marketing can be hit and miss. Some campaigns you run can be super-effective and bring lots of new customers. Alternatively, you could create marketing that seems to barely have an impact. This can be frustrating for businesses.

Fear not! There is a host of simple things you can do to make your marketing more effective. Also, you don’t have to be a marketing specialist to incorporate these things into your campaigns. Anyone with basic internet knowledge and a keen eye for business can utilise the below things to improve the effectiveness of their digital marketing:

1. Use fun media like infographics and pins

The best marketing campaigns use images, audio, and video. Today’s average customer does not want to read a wall of text. They want to look at an image, or watch a video – they want simplicity and to digest your message quickly. As a result, you should incorporate fun media into your marketing. For example, you could create infographics about your business. Alternatively, many businesses utilise Pinterest to create informative and eye-catching pins about their products and services.

2. Incorporate branding elements for a uniform marketing campaign

Branding is a key element of marketing. It helps keep your brand cohesive and ensures that your customers can easily identify your business. You should use branding elements such as a company logo, colour schemes, and even consistent fonts in your marketing media. There are a lot of free apps available to create branding. Logo Creator, for example, is a free online resource that allows you to produce professional business logos.

3. Create an effective social media campaign

Social media is a powerful marketing tool. More importantly, it’s free to use! To have an effective marketing campaign, you must use social media. Create business profiles on popular sites like Twitter, Facebook, and Instagram. Also, create detailed profiles that utilise your branding. Finally, you must post regularly, and ensure that your content is relatable, interesting, and engaging. Also, try to incorporate backlinks, and include digital media in your social media posts.

4. Understand your CAC

CAC = Customer Acquisition Cost. This is the cost that you are spending to acquire each new customer. This is an important figure you should know. For example, you may be spending $5 to acquire each new customer, but they only bring an average profit of $4. Here you can see that you need to reduce the cost of your marketing or improve its effectiveness.

5. Use consistent language and terminology

The most effective digital marketing strategies use consistent language. The effectiveness of your message and marketing is diluted if your language changes from post to post. For example, on social media, you use informal, fun language, but in your blog posts, you only use a professional tone and jargon. Ensure that the phrases and tone you use is consistent across ALL of your digital media.

6. Use keywords in your written content

Lastly, keywords can be highly effective in marketing. The primary purpose of keywords is to boost search engine rankings. Google and other search engines look for target keywords that can be used to index and rank sites. You should aim to use your marketing as an extension of your SEO implementation. For example, using keywords in your social media posts and written marketing posts will help greatly.

If you need to improve your marketing, we hope these six tips will help. The key to successful marketing is to be consistent. You must also reinforce your brand identity. Understanding and connecting with your target customers will also help greatly.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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