JSON Formatter – Beautify JSON text online

JSON, which stands for JavaScript Object Notation, is a breeze for programmers. It allows for the online sharing of data objects between servers and web browsers without the need for any program to be downloaded. The online JSON viewer is a simple data sharing format.

Its defining characteristic is that reading, and writing is simple for humans, and understanding and creating is simple for computers.

JSON is quickly gaining popularity among technical programmers due to its language independence and the ability to parse the JSON format using pretty JSON in a variety of programming languages.

Beautify JSON: A free web-based tool for data modification and analysis!

The JSON reader is a tool that allows programmers to access their data after pasting it into a field on the JSON website. JSON can be viewed online using any web browser by going to the official JSON website.

There are no subscription or registration costs associated with using the JSON viewer.

The json beautifier by JsonOnline.net is an online tool for evaluating decoded data and removing blank spaces. By pasting the text file into the empty text space and viewing the entire data structure in serialised form in the viewer space, the answer to the question “how to view JSON online” can be found.

The JSON viewer is an easy-to-use program. It is not necessary to install any heavy applications on your computer because there is no need to specify the storage space for the installed application.

The free beautify JSON online is a framework that allows you to edit and embellish data without having to switch to other features.

JSON beautifier’s benefits

The following are the most important advantages and advantages of using JSON:

  • Support for JSON viewers in all browsers.
  • Be able to read and write quickly.
  • A more straightforward syntax.
  • The eval() feature in JavaScript can be used to decode natively.
  • Easy to build and modify.
  • JavaScript is supported by all major frameworks.
  • Most backend systems support it.
  • JSON is natively defined in JavaScript.
  • It allows you to use a network link to transfer and serialise structured data.
  • They are suitable for use with modern programming languages.
  • Any JavaScript object can transform a text into a JSON beautify, which can then be sent to the server with this JSON viewer.

How beautify JSON makes a valid JSON schema:

Programmers add details about code objects to schemas, which makes it easy for them to display the whole format by simply looking at the JSON schema. If there are any errors when typing in a schema, the JSON formatter will detect them and make it easy for the developer to generate a primary code. 

The developer may either manually correct the fallacy or use the built-in tools to modify the JSON formatted.

The JSON formatter has many options for displaying the data you want to set. Users can use the collapsing view to reduce file size by closing unnecessary and distracting bits.

The advantages of using JSON beautifier online:

The JSON syntax is simple to understand, which is why it is preferred over XML. We do not need to use any complicated versions of codes to decode data, and its response execution is fast due to its simple syntax.

The following are a few of the advantages of this format:

JSON is a faster format.

Its execution is quicker because it needs fewer closing tags, and its files take up less space. It also has a wide range of browsers that support this format, so there is not much work required to make it browser friendly since JSON already has that feature.

The most effective means of disseminating information.

As you might know, the data is stored in JSON array format, which allows any amount of data to be easily shared. Another reason for developers to use beautify JSON to transfer structured data over the internet is that it is a web development and API file format.

Using less words.

JSON is denser and more readable than XML, making it more convenient and straightforward for serialising compound data and a fair compromise for a wide range of applications. Because of its lower wordiness, it is simple to parse and expand.

The crucial practices of beautify JSON are:

  • It aids in the verification of JSON through Error Messages on the internet.
  • It is the only JSON tool that shows the picture in a tree view while hovering over the Image URL.
  • It allows you to publish JSON data.
  • Supports JSON Graph Display.
  • In Browser Local Storage, save data for the last beautify JSON.
  • This JSON lint may also be used as an online JSON beautifier.

Conclusion

The features of the JSON viewer, as well as the advantages of using it to render codes error-free and encoded, have been clearly mentioned in this article. It not only removes the unnecessary errors, but also verifies that the data adheres to the syntax requirements.

The JSON formatter makes data easy to understand by other programmers without the use of any baffling manuals.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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6 Ways to Design Your eCommerce Website for More Conversions

The e-commerce industry is getting more competitive by the day. As more e-commerce sites are introduced, you must put in every effort to boost conversions. 

The fact is that the quality of a service or product is just not enough. You also need to look at other factors to increase conversions. One of the ways through which you can do this is through design. The design of your e-commerce website plays a huge role in its success.

With the right design, you can drive more visitors and convert them. Make sure to focus on every part of the customer journey and ensure that the design facilitates the purchase. 

From the moment potential customers visit the landing page, you have to guide them to the relevant product category and the checkout page.

This post takes a close look at the best e-commerce website design practices that will provide your customers with an intentional and delightful conversion path.

1. Include Clear CTAs (Call-To-Action)

To convert website traffic, you have to include clear CTAs. Common examples of ecommerce site CTAs include “Add to Cart” and “Buy Now.” They easily stand out and encourage visitors to act as desired. 

When creating a CTA, you should use unique design elements, well-designed website and contrasting colours. Optimise them to ensure that users can instantly recognise them. The wording should be short and attractive at the same time. The CTAs also have to be aligned with the specific webpage.   

A great tip that will help you craft the perfect CTAs is the creation of a sense of urgency. According to a study conducted by CXL, it was found that e-commerce site conversion rates can increase by more than 330% by adding a sense of urgency.  

For instance, you could include “Final Promotion” or “Amazing Deal” to nudge visitors to make a purchase.

2. One-Click, Simple Checkout for all Customers

By adding a one-click, simple checkout process for all your customers, you get to ensure that they can quickly make a purchase without getting distracted.

It has been found that one-click checkout can help reduce the checkout process by as much as 90%, which is perfect for customers that demand fast service.

As you eliminate extra steps, you will notice a decrease in cart abandonment. This should be reason enough to simplify and streamline the checkout process. 

Now, it is not necessary to opt for a one-click checkout. However, it does not mean that you should streamline the checkout process, as doing so would help increase conversions. A great way to do this is by requiring customers to provide as minimal data input as possible.

3. Provide Different Payment Methods

When it comes to making an online purchase, customers expect to have multiple options. Besides card options, you need to show customers that you are willing to accept digital currencies (Bitcoin), e-invoices, digital wallets, bank transfers, direct debit, and so on.

Even though you cannot expect to provide customers with hundreds of payment methods, you need to make sure that the payment methods you allow are appropriate for your target audience. Learn as much as possible about your customers to provide the right payment methods.

For instance, websites that have average spending of $50 or more should provide debit and credit card-style payments. Make sure to offer the top 3 payment methods for increasing the conversion rate by 30%

4. Include Product Reviews

To ensure that customers are motivated enough to make a purchase, you need to include product reviews. Digital marketing experts claim that product reviews keep potential customers interested. 

When you include customer reviews below or next to the product, you get to show leads that your products or services are trustworthy. There is no better way to drive purchase decisions than by providing customers with reviews. 

Now, it should be very easy for customers to leave feedback. For instance, Amazon does a great job when it comes to customer reviews. It showcases the customer reviews right next to the product that you are searching for.  

5. Add Images

Humans are visual creatures. We tend to notice images more easily as compared to text. Therefore, you must add excellent images of your products or services to boost online conversions. Always remember that a picture is worth more than a thousand words.

With high-quality photos, you can cover every aspect of your product. It would help provide buyers with the confidence needed to make a purchase. They would find the product to be worth their time. On the other hand, low-quality pictures would deter potential customers.

Besides, most site visitors simply look at the pictures and do not read the site word to word. Hence, it should be clear just how important images are in helping you make the right impression on customers.

6. Optimise the Site for Mobile

As more and more people use a smartphone to access the internet, you need to make sure that your website is mobile-friendly. Otherwise, you would lose out on a huge percentage of potential clients. 

Statistics reveal that about half of online traffic is mobile-based. It should convince you to design your e-commerce website for smartphones and other devices. Only when you create a site for smaller screens will you be able to boost conversions.

Moreover, it is vital to keep in mind that phone data can be quite unreliable. It means that the e-commerce site should be mobile-optimised if you want users to make a purchase and act in the desired manner. 

The website load speed should be quick for both mobile and desktop users. It should not be affected by a slow internet connection. Furthermore, you should know that you need to design the e-commerce site differently for both mobile and desktop users. 

Conclusion – Design Your eCommerce Website for More Conversions

Once you have gone over this post, you will be able to design your e-commerce site for more conversions. From adding clear CTAs to optimising the site for mobile, each tip mentioned above is extremely useful. Make sure to take advantage of every tip for the best results.

Posted by: Myrah Abrar

Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for Dynamologic Solutions, Digital Marketing.

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How To Send Google Analytics Event with PHP

Today we are going to show you a method of sending a Google Analytics Event with PHP. You might be asking yourself why you would want to do this but we came across a scenario where we wanted to send an event to Google Analytics on a WordPress user registration hook.

Sending Event using Javascript

Here is an example of how you would send a GA Event using JavaScript:


ga('send', {
    hitType: 'event',
    eventCategory: 'Registration',
    eventAction: 'Submit',
    eventLabel: 'New User Registration'
});

And here is how you would send the event using PHP

Yes, you can send the same event using PHP on the service-side by sending a POST request to Google Analytics API with the data of the event. We have used Curl to make the request as shown below:


// GA curl
$req = curl_init('https://www.google-analytics.com/collect');

curl_setopt_array($req, array(
    CURLOPT_POST => TRUE,
    CURLOPT_RETURNTRANSFER => TRUE,
    CURLOPT_POSTFIELDS =>
    'v=1&t=event&tid=UA-XXXXXXXX-X&cid=xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx&ec=Console&ea=submit&el=Feedback%20Form%20Submission'
));
// Send the request
$response = curl_exec($req);

The overview of the POST requests

As we can see from the above post request, this is made up of 7 different parameters:


v=1&t=event&tid=UA-XXXXXXXX-X&cid=xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx&ec=Console&ea=submit&el=Feedback%20Form%20Submission

To better understand what this means, see the table below:

Param Name Meaning Value
v Version 1
t Type event
tid Tracking ID (Your Tracking ID)
cid Client ID (Your GA Client ID)
ec Event Category Registration
ea Event Action Submit
el Event Label New%20User%20Registration

Note: The last 3 parameters (ec, ea and el) are the same ones in which you use in the JS code snippet above, however, we need to URL encode these values.

At this stage, you might be wondering how you can get the Client ID, no problem, we have you covered here too.

To get the Client ID, simply open up the website which has the Google Tracking code for Google Analytics, we did this with Google Chrome… Within the console, go to the ‘Application’ tab and click on ‘Cookies’ as shown below:

This tracking code value with become your cid or Client ID.

Once you have implemented this, you can test to see if it is working by heading over to Google Analytics, selecting the option for ‘Realtime’ and then clicking on ‘Events’, if this has worked, you should see something as shown below:

Bonus Tip

Did you know you can use events to track goals?

Well, we did this for a specific client and we can create this in Google Analytics now by heading over to the ‘Admin’ area and then clicking on the ‘Goals’ link.

When creating the goal, we selected the ‘custom’ goal setup. Now, name your goal and then select the ‘Event’ radio option. Within the Goal Details, all we have to do is set the Category to the name we defined within ec, which in our case was ‘Registration’.

Now we have a goal in place which will look as follows:

And there we have it!

Not only have we now passed an event in Google Analytics using PHP instead of JS, but we have now created a goal which is measured by the event. Pretty neat right?

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Here’s One Simple Way to Boost Your Online Visibility (Without Breaking the Bank)

It’s become more and more difficult to reach potential customers online. Online users are savvier than ever to the various tactics and techniques used by digital marketers, and there are also many protections available to help people avoid digital marketing in the first place. What can a small business do to overcome this and get more eyes on their products, then? If you want to boost your online visibility, there’s one thing you need to focus on; doing so won’t break the bank, but it can give a big boost to how many people find you online.

Focus On Your Customers

Your happy customers are the key to growing your audience and boosting your online visibility. Anyone can spend big money on a huge marketing campaign and grow a big following on social media, but the quantity of followers isn’t the key to a good long-term marketing strategy. Of course, having a big following helps, as sheer numbers of people that see your advertisements may lead to bigger sales revenue.

You should be focusing, however, on building a high-quality customer base, people that love your product and will buy it. These satisfied customers can be your biggest advocate. People are also more likely to trust customer testimonials and reviews in conjunction with your own marketing, and finding a way to include them on your website or in your marketing can work wonders.

One good app for seamlessly incorporating customer feedback into your website is Feedbackify, which gives you simple code to paste into your web coding that allows customers to rate your offerings, send you compliments or suggestions for improvements, and provide other feedback as well. It also lets you filter results and monitor customer feedback by way of a simple dashboard design.

Your goal with your web marketing should be to build a strong, lasting relationship with your core customers based on trust and mutual respect. Incorporating customer experience into your business can and will allow you to grow your online visibility, as more and more people are interested in not only buying from you but also sharing their experiences with others. This word of mouth from trusted friends can be more valuable than much more expensive publicity.

By focusing on customer relationships with your online business, you’re able to dodge some of the pitfalls that web business has that in-person businesses don’t. You can’t hand out business cards to people hundreds of miles away (although if you need business cards, you can design them for free at a great website called businesscards.co). However, you can get that same level of trust that a small, hometown business can get by making sure every customer that purchases from you get the same level of care and commitment.

If you’re looking for some solutions to help you with customer experience optimisation, check out Pipeline. This one-stop customer relationship management tool is perfect for a small business with just a few team members, all of whom handle customer relations as well as sales. With a CRM like Pipeline, you can make sure that every customer who visits your site has a great experience, and you’re able to replicate that for future transactions as well.

Building a good reputation as a business that puts its customers first is a sure-fire way to boost your online visibility. It won’t make you viral overnight, but it will set you up for long-term, sustainable success by building a loyal base of customers that will do much of your advertising for you to their friends and family. And that can be invaluable.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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How Can You Make Your Digital Marketing Effective?

Digital marketing can be hit and miss. Some campaigns you run can be super-effective and bring lots of new customers. Alternatively, you could create marketing that seems to barely have an impact. This can be frustrating for businesses.

Fear not! There is a host of simple things you can do to make your marketing more effective. Also, you don’t have to be a marketing specialist to incorporate these things into your campaigns. Anyone with basic internet knowledge and a keen eye for business can utilise the below things to improve the effectiveness of their digital marketing:

1. Use fun media like infographics and pins

The best marketing campaigns use images, audio, and video. Today’s average customer does not want to read a wall of text. They want to look at an image, or watch a video – they want simplicity and to digest your message quickly. As a result, you should incorporate fun media into your marketing. For example, you could create infographics about your business. Alternatively, many businesses utilise Pinterest to create informative and eye-catching pins about their products and services.

2. Incorporate branding elements for a uniform marketing campaign

Branding is a key element of marketing. It helps keep your brand cohesive and ensures that your customers can easily identify your business. You should use branding elements such as a company logo, colour schemes, and even consistent fonts in your marketing media. There are a lot of free apps available to create branding. Logo Creator, for example, is a free online resource that allows you to produce professional business logos.

3. Create an effective social media campaign

Social media is a powerful marketing tool. More importantly, it’s free to use! To have an effective marketing campaign, you must use social media. Create business profiles on popular sites like Twitter, Facebook, and Instagram. Also, create detailed profiles that utilise your branding. Finally, you must post regularly, and ensure that your content is relatable, interesting, and engaging. Also, try to incorporate backlinks, and include digital media in your social media posts.

4. Understand your CAC

CAC = Customer Acquisition Cost. This is the cost that you are spending to acquire each new customer. This is an important figure you should know. For example, you may be spending $5 to acquire each new customer, but they only bring an average profit of $4. Here you can see that you need to reduce the cost of your marketing or improve its effectiveness.

5. Use consistent language and terminology

The most effective digital marketing strategies use consistent language. The effectiveness of your message and marketing is diluted if your language changes from post to post. For example, on social media, you use informal, fun language, but in your blog posts, you only use a professional tone and jargon. Ensure that the phrases and tone you use is consistent across ALL of your digital media.

6. Use keywords in your written content

Lastly, keywords can be highly effective in marketing. The primary purpose of keywords is to boost search engine rankings. Google and other search engines look for target keywords that can be used to index and rank sites. You should aim to use your marketing as an extension of your SEO implementation. For example, using keywords in your social media posts and written marketing posts will help greatly.

If you need to improve your marketing, we hope these six tips will help. The key to successful marketing is to be consistent. You must also reinforce your brand identity. Understanding and connecting with your target customers will also help greatly.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Effect of Typography on User Experience and Conversions

Typography is a body language that gives the first impression of your site to the user. The fonts depict particular emotions so make sure that the right message is being sent to the reader. Typography is important in many ways, and those who brace themselves with its pros and advantages would always produce professional designs.

In this guide, I will explain what effect Typography leaves on the user experience and conversions.

I am sure many people spend most of their time optimising the landing page, but only a few of them know how Typography can affect conversion and what should one do to get out of it. For those who are dealing with this confusion, let’s resolve it through this guide.

How Fonts Affect User Experience?

Do you know that each font depicts a specific emotion that entirely affects the user experience? Now the question here is that how do fonts affect emotions or the user’s experience?

1. Legibility

We all are aware that fonts play an essential role in making the content legible and readable. To make your content readable and understandable, a graphic designer must know that which fonts increases the readability score. You have maximum emotions of fonts that increases legibility and are specifically designed to increase the readability score.

You can pick any category of fonts for your purpose but according to me sans-serif fonts are best fonts and if we specifically talk about any font then you can go with free Gotham font that is a sans-serif typeface and worth to use in designs. Furthermore, you can surely get hands-on many other fonts that would give a better user experience. Apply fonts in a way that your user won’t find it hard to understand your context.

2. Make Appropriate Headings

Do you know that Headings are the first element of your content on which the user pays special consideration? If you fail to write eye-catchy headings, the user won’t stay at your site for long. Make headings in a way that instantly grabs everyone’s attention.

However, many other things also require in this regard, i.e., Size, Font, Space etc., and it all comes in Typography. Make sure to use an appropriate font for Headings with proper spacing and accepted size. Make sure the first impression of the user towards Heading is long-lasting.

3. Take care of Body Font Sizes

After heading, another main element of your content is the text body that will decide either the user is going to stay at your website or not. When it comes to body size, it would be approximately 14px to 16px. Make sure there is proper spacing between each line so that the user won’t find it difficult to read the lines.

Many fonts are designed to make a small size and large size body texts readable, so choose fonts wisely by keeping in mind your niche. Always remember that every font can’t go with every website because each font depicts a specific mood and feeling. These little details make a huge difference.

4. Overuse of Fonts

A common mistake often seen on the website is using so many fonts in a single design that results in messed up design. It brings a bad impact on the user’s experience, and they most likely to switch to another website. Be limited when it comes to applying font in design.

Furthermore, make sure the fonts you are using compliments to each other otherwise, it spoils the overall look of your website.

How Typography Affect Conversions?

Have you ever thought that Typography affects Conversion? The conversion rate is the time that the user spends on your website. With good SEO, you can increase the conversion rate, but here the question is how Typography plays an essential role in making the conversion rate high and low? Let’s enlist those points that reflect how Typography affects conversion rate.

1. Content is Not Readable

Typography is the main element of every content, and if a designer does not apply the right font in the content, they will end up decreasing the readability score, and if the user finds it hard to read the content appropriately, they would surely do not want to stay at your page.

To increase the conversion rate, one must make the content readable so that the user spends maximum time on your site. It is the main reason for the decreasing conversion rate.

2. Not Enough Space

Have you noticed that the content becomes unappealing when proper spacing is not given among words and lines? Spacing plays an essential role in making the content successful, and proper spacing falls in the category of the right Typography.

Once you know how much spacing is appropriate between words and sentences, things will become easy for you. A research was conducted in the past years by sending texts to 20 different people. To 10 people, the message was sent in bad typography, while for the other 10 people, good typography was used. It was found that message that was sent in good typography has the highest conversion rate.

3. Don’t Overpower the Typography

Have you ever faced the situation when the fonts used do not compliment the text? It does happen when you overpower typography. The main purpose of good Typography is to make people remember the message that you want to convey through your content. It is not about remembering the fonts that you have used in the content.

Hence, make sure the fonts you have used to complement the text. Each font conveys a special feeling. A few fonts are fun, friendly while a few fonts depict opposite emotions. Keep your website’s niche in your mind, and later choose the font according to it.

Conclusion

The user experience and the highest conversion rate are the two most important elements for every graphic designer. You can overcome both elements with the right Typography. I have enlisted those points that resulted in a bad user experience and a low conversion rate. Furthermore, I have mentioned those ways through which you can improve both.

As a professional graphic designer, you must be aware of the importance of typography and what effect it brings on other elements. Take notes from this guide and make the user experience and conversion rate better.

For further reading, check out our blog post on the 10 Tips On Typography in Web Design

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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10 Pro Tips to Leverage Your Website Design for Online Businesses

Have you just recently thought to yourself that you should leverage your website design for your online business? Have you ever thought that your website design is leading or misleading to your website visitors? Can they find what they need immediately? Will they know what type of business you own and what kind of products and services you provide? If you have a pricing layout, is it easy to follow? Have you ever checked your bounce rate?

If your answer to these questions is No, it is time to think about them and remove the barriers to your sales and business success. Here in this article, you will learn about the importance of website design and the ways you can leverage your online business using your website design.

Why Is Website Design Important?

Yes, it is certainly important; but why? Due to different factors such as the advancement in the digital world, the emergence of the Covid-19 pandemic, etc., many businesses have turned to create an online presence. Consequently, there are many competitors in the digital market. To survive in such a competitive market, you should rely on your strength. For instance, you can improve your website design so that your website visitors will love buying from you.

It is definitely a risk to your number of sales and the number of revenues if you do not work on the design of your website. There are millions to billions of active users in the AI world who do not find every design efficient and time-saving. As a result, you have to take the matter seriously and take a step toward your website design.

How to Leverage Your Website Design for Online Businesses?

Hare, we will discuss some tips in order to let you know about how you can leverage your website design for your online business:

1. Map Out Your Buyer’s Journey

Not having a proper plan for what you are going to do can seriously bring your business down. This statement is not limited to business only. You might have experienced it in many cases other than business. Therefore, having a detailed plan for your goals is necessary. Because you do not want to invest money, time, and energy and get nothing in return.

Your conversion funnel needs to be based on a plan to turn out fruitful. Make the journey interesting and easy to follow for your website traffic. To do this flawlessly, you need to know what needs your audience may have. Focus on your buyer persona characteristics and design your conversion funnel based on that. Then, think of the number of pages, content, offers, etc. that can boost your conversion rate.

2. Add Social Buttons

Social buttons help you direct your visitors to your social media. Many of your users do not know if you have any accounts on social media. They may even be your customers but still be unaware of your presence on popular online platforms. Accordingly, adding social buttons is one of the ways you can increase organic traffic to your website and social media.

Take Instagram as an instance. There are two ways to grow the number of followers on Instagram. Firstly, you can increase your Instagram followers by using Instagram followers apps. Another way is to get your leads to share your content on their Instagram for their friends, so that their friends may get interested to follow you. Just make your share buttons available for them and wait for them to appear as new followers on Instagram.

Here are the social buttons on the Mango website:

3. Include CTA Buttons

Call-to-action or CTA buttons, such as ‘Buy Now’, ‘Explore Products’, etc., are other essential elements that have to be there on your website. Let’s put it this way: your social buttons are the gateways to your final goal. CTA buttons or phrases lead your leads to where you actually want them to be.

Your CTA button has to be somewhere which is easy to find. Moreover, its colour should be a contrasting one to the other parts of your page so that it is easy to notice. Furthermore, choose an appropriate size for it so that is not too small and not too big.

If there are no CTA buttons on your landing page, there is no point for your landing page. In addition, your leads may get frustrated and leave your page because they cannot find an end to their conversion. You do not want that to happen, of course. Therefore, it is necessary for you to add CTA buttons or phrases to your website.

In addition to ‘Buy Now’ and ‘Explore Products’, other instances for a CTA button or phrase can be ‘Download the E-Book Now’, ‘Sign Up for Free’, ‘See Pricing’, ‘Click for More’, ‘Watch Now’, ‘Get the Discount Code’, ‘See All the Services’, etc.

Apple has chosen a simple and easy CTA button to lead its visitors to the page where the new iPhone 12 can be bought:

5. Use Visual Content

The leads that visit your website are not university scholars who are searching for a long article to read. Long texts without visual design and content are not interesting to the eye. Plus, they not only will not read your lengthy texts but also may leave your website because they are not there to read.

Everything, from texts to visuals, should have a clear purpose on your website. Avoid inserting extra content because it increases the risk of distraction. If there are long articles, you can create a blog section on your website and add all your articles there. However, even there, you should include some visuals among the paragraphs to give rest to the eyes of your readers. Visuals can be either pictures or graphs, diagrams, animations, gifs, illustrations, infographics, etc.

If you want to add pictures to your website, you should check if they do not infringe copyright. Moreover, choose the pictures that have a high resolution so that they give a great view of your website. Furthermore, check for the relevance of the pictures to your textual content and do not add every picture that seems interesting to you.

Captivating relevant visual content makes your website visitors want to read your textual content too. Therefore, you need to be careful about your choice of visual content.

6. Check Website Navigation

Website navigation allows your website visitors to move between your pages smoothly and without difficulty. The better your website navigation, the higher your conversion rate becomes. Because there is no frustration caused by the inefficiency of your website navigation.

If your website does not have efficient navigation, it gets hard for your website visitors to quickly and easily find what they want. Therefore, enhancing your website navigation can both mitigate user experience and eliminate the bounce rate.

7. Make Your Website Mobile Responsive

As smartphones have become more advanced, many people nowadays use smartphones and laptops interchangeably. What happens if someone encounters your website and gets lost in the chaos caused by the lack of mobile optimisation of your website? The answer is clear: they will leave your website.

As the use of smartphones has increased magnificently, you will lose a lot of website visitors if your website is not mobile responsive. Therefore, it is necessary to consider all your visitors and predict that they may be using a smartphone. In addition, as you do website testing, you similarly have to do mobile testing to see if everything is working well.

8. Test Your Website

Website testing is a stage that many website owners or IT teams neglect. However, it is a very crucial stage and should not be ignored. If one button does not work or if there are any other possible issues on your website, you will not notice them unless you test your website. Think of all those who should struggle with the bubbles in your website. Think of the number of leads you may lose each day if you do not fix the errors on your website.

Consequently, you will have a loss of revenues without even being aware of the causes. Therefore, ask your IT team to test your website every once in a while so that you do not lose your qualified leads. Your IT team can automate website testing by using tools like A/B tests and multivariate tests. Moreover, your IT team can use heat maps to track the sections in which your website visitors spend a lot of time and see if there are any problems with those sections.

9. Produce Problem Solving Content

The role of content in customer retention is undeniable. The reason why your business needs SEO content is actually unquestionable. The content of your website is one of the factors that determine whether your generated leads want to stay on your website or not. Good and standard content brings more leads to your website. It not only should be optimised by the latest SEO strategies but also should meet the needs and requirements of your audience. In other words, it should be a problem-solving kind of content so that it helps them to some extent.

However, you need to think deeply about what questions your business can answer. Then, write content for each and share them on your blog. The reason is that you cannot contact the audience whom you do not know, therefore, you should provide them on your website and wait for the searches of your audience.

10. Fix 404 Errors

If your business is well-developed and your website is large, there might be some pages there that do not function. These pages welcome their visitors with a 404 error and leave them in confusion. Do you already know if all your pages are working right now? If one of the pages does not work, do you think that your prospecting lead writes to you and report to you on that? Well, wake up and smell the coffee!

It is only you who is responsible for the malfunctioning of your website pages. Your IT team or content team has to constantly check the pages and fix them in case of the existence of an error. In fact, your content team can help you, in this case, a lot because they are using the links as the internal links in their blog posts and they can notice an error.

Technical issues on your website can result in the distrust of your audience. So, if you want your leads to trust you and to become your customer, you have to make your website less inefficient.

Conclusion

Leveraging your website design can bring success to your business. Of course, there are several other ways you can resort to, but the website is the most important property f an online business. You can grow your sales and increase the number of your customers if you follow the tips above. Wish you the best of luck!

Parichehr Parsi - Profile

Posted by: Parichehr Parsi

I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for Realtormate and online magazines in Italy and I love reading, writing, and researching. Find me on LinkedIn!

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Writing the Perfect Meta Description in WordPress

So, you’re running a WordPress website and hoping to reach the widest possible audience. You want people to learn about you, find you in their Google searches, and connect to you. If that’s the case, we sure hope you’re relying on SEO. And, one of the main additions to your SEO strategy is a strong and effective meta description for each of your pages.

A meta description is that short paragraph of text that appears right under the page title in Google search results. It serves to further inform potential readers about the content of your page. And, if you nail your meta description, you’ll have more people visiting your WordPress website. That’s why we’ll be sharing our top tips on how to write a killer meta description.

Let’s see what you’ll need to know.

1. Summarise the Main Point

Your meta description is supposed to attract your target audience into choosing your page over the competitors’. To do that, you need to show what valuable content you’re offering.

This is why your meta description needs to focus on the main point of your page’s content. That means you have to make your meta description:

  • concise
  • to the point
  • simple

There’s no room for long introductions, poetic metaphors, or irrelevant information. Just tell them what your page is about, and exactly what they can expect in they open it.

In case you need some help with your writing, check out Top Essay Writing or Supreme Dissertations. They’ll be the perfect assistants you need.

2. Keep it Short

When it comes to meta descriptions, less is more. Google won’t display your entire meta description on the results page if it’s too long, which is why you should keep it short.

Most marketers will agree that a meta description should be up to 150 characters long. Still, we’ve got a few more rules we like to follow:

  • open with the most important information to make sure they are displayed
  • make it up to three short sentences long
  • use simple vocabulary and sentence structure

Plan and edit your meta description according to these rules. This way, you’ll be able to get to the point and deliver the strong message you’ve designed.

3. Include the Main Keyword

SEO and meta descriptions go hand in hand. Therefore, make sure to include the main keyword your page is ranking for.

The main keyword needs to be included naturally. Don’t make it sound too robotic or strange.

Here’s an example:

  • your main keyword is “take care of your orchids”
  • the title of the page is “Indoor Orchid Care: 10 Ultimate Tips to Take Care of Your Orchids”
  • your meta description should begin with: “As a beginner orchid owner, you need to learn how to take care of your orchids…”

Include the main keyword since that’s what’s going to signal to potential readers they’re in the right place.

4. Insert a CTA

A call-to-action (CTA) is a short but powerful message that’s supposed to wrap up the main goal of your meta description. It’s there to inspire or motivate the readers to choose your page and get the information they’re looking for.

The best type of CTA for a meta description is as follows:

  • short
  • clear
  • imperative
  • urgent
  • inviting
  • fun

A CTA needs to tell the readers why they need to click your page or what do they get by doing so. If we go back to the orchids example, the CTA could be:

  • Learn how to love your orchids!
  • Check out our ultimate tips!
  • Learn now!

CTAs can be a powerful weapon if you add them to your meta descriptions wisely.

5. Ask Questions

You want to make your meta descriptions almost interactive, and have your readers truly think about what they’re reading.

Questions are a great way to engage them and get them more interested in your page. So, ask them questions that relate to:

  • their pain problems
  • the information they’re looking for
  • their belonging to a certain target group

This will help you convince them that your page is designed especially for them and they should definitely check it out.

Here’s what we have in mind:

  • Are you a huge orchid lover?
  • Do you want to learn how to care for your orchids?
  • Is orchid your favourite flower?

You want them to respond to these questions positively and instantly understand that the page you’re describing is exactly what they’re looking for.

6. Show Brand Personality

As you know, every single word that you write and publish under your brand name counts. That means that even the shortest social media comment you write will contribute to the image that you’re building.

The same goes for meta descriptions.

You want to make them authentic and in alliance with your brand image. So, pay attention to:

  • your tone
  • your voice
  • your writing style
  • the vibrations you’re spreading

It all needs to work together to reflect the image you’re nurturing. Don’t let your meta descriptions stand out from the rest of your content.

7. Match the Page Content

Finally, you don’t ever want to mislead your potential page visitors. If they feel deceived even slightly, they’ll give up on you immediately.

This is why your meta descriptions need to match your WordPress page content 100%.

That means you need to:

  • make a promise
  • keep it

Don’t let your audience expect one thing and receive the complete opposite.

8. Proofread

Yes, you’ve only got two lines of content and it all seems perfect. But, you can never be completely sure about the accuracy unless you proofread.

Make sure to check all your meta descriptions for:

  • grammar
  • spelling
  • punctuation

Use an online proofreading tool such as Grammarly. Also, writing services such as WowGrade or Trust My Paper can help you polish everything to perfection.

Final Thoughts

Meta descriptions might be short and you may feel like there’s not much to talk about. But, we need to beg the differ. Given their importance, you should learn how to write them like a true professional.

Use the tips provided above to write perfect meta descriptions for your WordPress website, every time.

Posted by: Marques Coleman

Marques Coleman is a freelance writer and a blogger with a rich experience and refined skills. He mainly focuses on topics related to digital marketing and content writing. He currently works as a writer at Grab My Essay. He also works as an editor at Classy Essay and Subjecto.

 

 

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Why Your Business Needs SEO in 2020 – 10 Reasons to Invest in SEO

We’ve put together a pros list with essentials tips to understand why your business needs SEO in 2020, whether it’s in the future or just in general.

1. SEO Offers Long-Lasting Results for a Business

SEO is a long-term strategy which will bring you long-term benefits. It has a noticeable impact on your business. You probably heard or maybe you’ve asked yourself this question: “How long will it take me to get ranked #1 for my keywords?”. I’ve seen lots of business owners and companies that start doing search engine optimisation and, after a month or two, they just give up and say “SEO doesn’t work” or “We didn’t get the results we needed to justify the cost.”

If you start a new website, it is important to know that you’ll see results in approximately 6 to 12 months. It might seem a big period of time for some, but if done correctly, it will keep your website on SERP and the results you get can last for years. This can have high SEO importance for small businesses that are struggling to succeed.

If you have had a business for some time, then you know how important it is to keep your portfolio and generate conversions. Having search visibility is a great asset for achieving results. SEO can help you by offering visibility in SERP and afterwards with monetary results, but you have to invest in it – time and money.

There are lots of factors that should be taken into consideration when we think about SEO. You need expertise and a feasible plan to achieve SEO success

SEO is and will be a good investment for an online business, which brings us to the next point.

2. You’ll Receive Impressive ROI

SEO brings a great return on investment if you have a healthy budget and an on-going process. Don’t set unrealistic expectations. Budget 6 to 12 months of SEO, otherwise you risk losing money, and you’d better use that budget for something else. Paying for just a few months won’t bring you the results you’re longing about and you’d be like throwing money outside the window.

An investment in SEO is an investment in your business’ future. SEO can bring in about 15 times more clicks than PPC advertising. It is a long-term strategy, as we’ve mentioned before, and it shouldn’t be seen as an immediate way of generating sales. A long-haul plan will bring you a return on investment because SEO is an online marketing strategy with one of the best ROIs.

It might be hard to calculate ROI, but you have lots of analytics you can track and evaluate your goals. Even so, organic SEO is way more powerful than other online marketing tactics, even stronger than paid search ads. SEO is about 5.66 times better than paid search.

The results in the first months of using SEO might be awfully small. But after the 6th month, things start to soar. You’d have to wait until the big leads come pouring, and you’ll need SEO for that.

3. Organic Search Is Often Times the Primary Source of Traffic

Organic search is accountable for a huge part of a website traffic source. Lots of studies strengthen the value of organic search and its importance. Around 51% of all website traffic comes from organic search and only 10% from paid search, 5% for social, and 34% of all other sources.

Search visibility is a great asset and Google owns a significantly larger piece of the search market than competitors such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and other more. We all know the importance of a trusted website; a website that everybody likes is always liked by Google. Quality and constant website optimisation will keep the website as a trusted source by Google and be qualified as a good ranking position on the first page of the search engine results.

There are over 40,000 search queries every second on average on Google, which means 3.5 billion searches per day.

4. SEO Can Be Cheaper Than Other Paid Search Strategies

It can be cheap if we take into consideration a 6-month plan. For SEO you need to invest a lot more money in the first phase, compared to other paid advertising methods where you have to pay from month to month if you want to keep receiving traffic on your website.

Paid search marketing, compared to search engine optimisation, has a shorter time for returning conversion, but your business should invest to see results. As long as you keep paying for results, you’ll get them, which in the long term is not so equitable as SEO.

SEO converts more efficiently, SEM has more speed. Search engine marketing includes every form of paid advertising for your business. Lots of people don’t invest in search engine optimisation because it is expensive at first and desire to look for cheaper alternatives that unfortunately don’t have continuity and stability.

SEO has leverage on improving search engine visibility at a cheaper cost than SEM. The first one is a true investment in your business’ future and not a marketing cost.

5. SEO Is Quantifiable

SEO will provide lots of analytics data for your website. The only struggle you’ll encounter is pulling the data yourself and making decisions for improving your results. It might be a little tricky to understand the data and you’ll have to chew on it more before taking any actions. Any good SEO practitioner will start by finding the rotten data from the pile, which shouldn’t be a big challenge.

There are tools that can help you keep track of your website’s performance. Google Search Console provides data regarding pages that have the best performance, mobile issues regarding your content on-site, indexability.

Google Analytics gives all sorts of data regarding your website and third-party apps if connected. You can see information about:

  • your audience: what they like, what they read and so on;
  • traffic sources & other channels of collecting users: different websites, paid ads, paid search, social and more;
  • viewed content and behavioural actions on site: most clicked pages, particular events.

On top of these two tools, you can opt-in for SEO tools, that show lots of other features such as authority pages, competition ranking, linking situation, on-site errors, duplicate content, slow page speed, content marketing gaps, lack of mobile-friendliness and so much more. Mobile traffic has experienced high growth in the last years. You shouldn’t forget about these elements if you want to grow your business.

A proper way to start would be to make a site audit, then look at the traffic that comes your way and check those pages to see if you need to improve them or redirect the link if the content is obsolete. Next on the agenda would be backlinks evaluation and competitive analysis. So start with on-site technicalities, then move to SEO off-site elements.

6. SEO Offers Credibility and Trust to Your Audience

2020 for sure means trust and credibility more than ever, with the latest migration to HTTPS. That means the goal of SEO should be to build trust and credibility to Google, to the user. User experience and SEO together mean business success. In the old days of SEO, it was simpler to rank by taking all sort of shortcuts. Now, the internet user plays one of the most important roles. You need to know your target audiences very well and to fuel their appeal for your brand to build authority. That way you’ll have the opportunity to quantify your marketing efforts.

Everybody wants traffic, trust, and credibility, but few people really know that UX is involved in this process. If you gain trust and credibility, your website will earn authority, but authority doesn’t come easy. And for that, you need to offer valuable information, have a clean and easy-to-use website. It takes time, patience, effort to make your audience trust your brand and the content you provide. Every business growth needs UX in their lead generation strategy.

Website design such as easy navigation and intuitive site structure are a starting point for creating user-friendly websites. It is very important to have relevant content and description for each section of your menu and every page that you have. Speak the language of the user and don’t try to change the wheel on the natural funnel process otherwise, the user will feel disoriented.

Effective SEO relies on three pillars: authority, relevance and trust. Google has something called the Trust Factor, which is a combination of lots of factors that calculate how trustful a site is. The more trustful a site is, the more likely articles will be ranked higher on Google. A website is considered to be less trustful because it has harmful and/or has low-quality content.

If you want to see how trusted your website is, there are tools that can tell you on a scale from 0 to 100. For example, Majestic Trust Flow is such a metric which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain.

7. Voice Search Keeps Growing and You Need Higher Visibility in Search

Voice search has increased tremendously in the last few years. Even studies showed that. Mary Meeker’ annual Internet Trends report shows that voice search queries are now 35 times larger than they were in 2008 (when voice search was launched).

There’s no doubt that voice search has had accelerated growth and will become even bigger in 2020. Lots of brands developed voice search technologies for assistant apps that listen to the user and give audio results based on their queries.

SoundHound, an audio and speech recognition company has found 4 categories of voice search queries:

  • Personal assistant: that includes to-do lists, scheduled meetings and all sorts of events, texting, calling on the phone plus other day-to-day activities.
  • Fun and entertainment: buying and listening to music, searching movies, TV series and similar actions.
  • General information: web search, news, publications, and similar media.
  • Local information: searching for restaurants, hotels, and places near-by, traffic jams.

You need to make your audience more aware of your brand and make them hear about you more often. It will help you by raising your brand awareness and get further benefits such as authority, traffic, revenue. When implementing SEO is very important to know your users, to connect with them and make them recognise you by the particularity that you have. This way you’ll be memorable and breed brand recall, so you get more customers to stick with your brand. You need to make them always look and search for you.

8. You Can Push Your Audience Down the Funnel With the Right Type of Content

SEO starts right at TOFU, which is not food. It means the top of the funnel. You might make a correlation with food, and think of it as an appetiser. Because SEO is in the first league, where your audience is. You have to attract a large portion of users right from the start, and then push them down the funnel through the middle of the funnel (MOFU) and bottom of the funnel (BOFU) by using other techniques.

In the first phase of the buying cycle, the user lands on our page and you have to maintain them thereby offering valuable content and useful information. So the process of search optimisation starts with keyword research, understanding your audience, learning their language. There are other technical SEO elements that should be taken into consideration, such as high loading speed, high quality and lossless images, mobile-friendly website, un-broken pages and so on.

9. You Can Get More Customers and More Traffic with Local SEO

If we’re talking about the reasons why you need to invest in SEO, then local optimisation should be on the list. Due to the increase of mobile searches and voice searches, local SEO has started to dominate the SEO trends. Now, it became mandatory for every online business.

Searching for any business location on maps helps the user have more trust and knowledge of your business. It can get to you faster and receive recognition through reviews.

Google My Business is a great way to start your local search engine optimisation process. There you can add NAP (name, address, phone) information and you can connect your website, link a social account, add pictures and a lot more.

For example, you have a restaurant near the stadium in Madrid and one of your customers is visiting the stadium and afterwards decides to eat. Then they look for a place that they like nearby him and end up in your restaurant.

You can use local optimisation for your blog and search for local keywords to include in your articles and also to boost your rankings by targeting top positions in Google. If you are targeting for a specific location, then use the Keyword Tool and Content Assistant, which is very simple and easy. For example, if you are targeting real estate school and your business location is Chicago there are two situations:

  • If you want to target only the people from Chicago or who are in Chicago, my recommendation would be to choose the “real estate school” and set the local tracking.
  • In case you want to target other cities besides Chicago, you should choose the option to track “real estate school in Chicago” so you’ll see all the searches made from other cities.

10. You Can Get New Opportunities for Your Business

High-quality SEO can bring you lots of possibilities for building a better business and a bigger brand. Not only will you improve your business, but you’ll also make it sparkle.

When people understand your brand due to a quality search engine optimisation process then you reached a new phase in your business growth. If you have a well-known brand, people will search for you, share your content, ask for guest-post and contact you for collaborations. It can become a love mark, a concept that is used when brand loyalty goes beyond reason. And to create a love mark you need great stories that trigger sensorial effects which goes beyond the monitor. It is also important to demonstrate commitment and empathy to the audience.

Conclusion

SEO is an important part of any inbound marketing plan because it helps people find (then share) your content. A business should invest in SEO to get the desired results.

Implementing quality SEO has lots of benefits for your business, no matter how big or small it is. It will always be beneficial to make the most of your SEO and increase the opportunities to grow. Comparing to other paid search tactics, SEO has the guarantee of a long-term relationship. You’ll invest, and get the results for a more extended period. You don’t have to pump money to keep it going. If done correctly, it will go on by itself.

For some further reading, you can research How To Develop a Profitable Digital Marketing Sales Funnel.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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