The advantages of a bespoke website / WordPress / Magento

Are you looking for a website for your brand, but still not sure about how to go about it? In this article, we’ll dissect the advantages of having a bespoke website built for your company instead of an off-the-shelf variety. You probably have looked into it and figured it would be cheaper to just get a theme for your WordPress website and edit just a few bits. However, even though that’s a cheaper option, it might become obsolete quite fast, making you spend more in the long run just to keep it up to date with your company’s evolution and growth. Below you’ll find a few reasons why.

Customisation

When you have an off-the-shelf website, there’s only so much you can customise. You can change the pages and the logo, but in the end, it’s going to be similar to many other websites which use the same theme. With a bespoke website, you’ll never have that issue. You get the pages you need, with the design you want, for the content that best suits your brand’s digital strategy. At Silva Web Designs, we use mostly WordPress to build bespoke websites – which means that no matter how much detail goes into it, you’ll always have an easy back office to work with if you eventually need to change some content on your own.

Website speed

This is a really important factor if you want your website to have a good ranking in terms of SEO. With an off-the-shelf solution, a lot of times your website will be full of plugins and code that you don’t really need. This will slow down your website, not only making it difficult to navigate but also ruining your SEO efforts. To increase your website speed, we recommend a bespoke website solution. This way, you get only the code you need to make your website work, making it faster and more efficient. This is one huge advantage you’ll have over an off-the-shelf solution when it comes to ranking higher on Google results. Google cares a lot about website speed – in fact, don’t we all? Users don’t have any sympathy for slow websites, and usually what isn’t user-friendly isn’t SEO friendly either. A bespoke website will be optimised to your advantage, making it easier to trump your competition – which we’ll discuss in the next point.

Competitive advantage

Even though you might think a bespoke website is too expensive for your company, the costs of having an off-the-shelf solution will become quite prominent over time. An off-the-shelf solution usually incorporates a lot of plugins which aren’t probably necessary for what you want to do with your website, and those plugins need constant updating. If the plugins stop getting updates, it’s likely some functions of your website are not going to work. In web development, being able to update easily is essential to make your website withstand the test of time. Other than that, if your customers are looking for your services, you’ll want to stand out using UX/UI features, a great looking web design, and the right code that will make all of it come together in a neat package. Your customers are searching the web to make their life easier – if your website loads fast, is well-designed to make your CTAs accessible, and uses responsive code, you’re already ahead of your competition. A bespoke website is much more likely to work perfectly on mobile, which is also something you should consider. Most users look for services or products on their mobile phones, which is the main reason why your website should adapt to every device out there. Besides, a good website will increase your sales, which will pay for whatever you invest in web development in the beginning.

Security

When you use an off-the-shelf solution, the extra code you don’t need can be a reason for failure. All those plugins accessing your data can be a major security risk – whereas, with a bespoke option, you know exactly who’s working on web development, so any security issues can be handled swiftly.

At Silva Web Designs, we design bespoke websites through WordPress which are tailored to your needs and business goals. Need an online shop for your website as well? We also work with Magento, which makes it easy to buy your product or service directly through your website, reducing your sales cost. Think you’re ready to dive in into a bespoke website for your company? Contact us today for more info!

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Advantages of developing bespoke WordPress Themes over Templates

Here are some advantages of building a custom WordPress website as opposed to using an off the shelf WordPress Template.

1.Theme Consistency

Pre-built templates are developed by several different developers so there will be very low consistency with how themes are structured and coded. Everything from HTML, CSS, and naming conventions to functions will vary massively which can often make even simple tasks such as tweaking a column width an overly timing process. This alone is a reason to develop a bespoke theme as it will save you plenty of time in the long run.

2. Creating something unique

With a template you could end up with a great looking website, however, if it looks like a clone of thousands of other websites out there, it will most certainly get lost amongst the noise. WordPress drives nearly 20% of the web, and if you have a website that looks no different to several others; people will be less impressed and also less likely to come back to you. Creating a bespoke theme gives you the opportunity to create something different that looks exactly how you want it.

3. Faster Development

Building a bespoke website will allow you to develop a website with SEO in mind. The website will be developed in a very consistent way, in terms of HTML, CSS, naming conventions. It will definitely save you time in the long run as any updates or additions to your WordPress theme would be much easier as we would already know which CSS styles to modify or function that needs to be modified before making the change.

4. Only using features your project needs

With the majority of the theme templates on the market, they come packed with options to customise your WordPress site. Most of them will not be used, adding unnecessary files, styles and bloat potential processing. Developing a theme from scratch means that you will only have functions, styles, files and structure the website needs. This will keep the website clearer and cleaner.

5. Increased speed

Website speed is incredibly important. Search engines are beginning to penalise slow websites. An off the shelf theme is packed with unnecessary code and functions. A lot of themes have several different theme templates built into one Theme so you can only imagine how this is going to affect the performance.

6. Less reliance on plugins

A great feature of WordPress is the availability of plugins, however this makes it too easy for users to use a plugin for even the most basic of tasks. Theme templates come overloaded with plugins and overtime you will end up spending a lot of time wondering why plugin A is not working with plugin B. In a custom built theme, very few WordPress plugins are used as these are hand coded and built for your website. So not only is maintaining the code a lot easier, but the website will only be using functions that are needed for the website.

7. Updating the website

With a bespoke website, the backend of the website will be a lot clearer and easier to update. Each page of the website will have custom editing tools for specific pages. A template would have a very generic editing tools where the user would still need to know some HTML and CSS to be able to change a page or even more importantly, update a page without breaking the themes structure.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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