6 Reasons Why WordPress is Ideal in Startup Companies Today

Online presence is critical for any business looking to become a profitable venture. This is especially the case for startups that must leverage modern techniques. They can use a website to sell their ideas to stakeholders and their target audiences.

If you’ve just launched your startup, you’re probably worried about building a website. If you’ve already passed that phase and are thinking about the best platform, how about WordPress? A free website creation platform that’s ideal for startups. It allows startups to edit and alter the appearance of their websites without using code.

Every business needs a website, especially if it’s new and needs to grow into a successful venture. If you have no idea where to start, it’s important to seek help from a digital marketing agency for startups.

Getting a professional with a speciality in your business takes a lot off your shoulders. It gives you time to take care of other matters concerning your startup.

Usually, startups are short on cash, making it difficult to get experts to work with. Hiring a professional website developer enables a business to have its digital marketing strategy in order. So, how much should a startup spend on marketing?

According to experts, a startup should spend 12%-20% of the gross revenue on marketing.
Depending on the business strategies, you can figure out how to budget for the money. This is why it’s important to have an effective startup marketing agency.

A business needs to have a powerful digital presence to grow. Presently, customers Google businesses while comparing them to competitors. If you have a weak website or are not on the internet, you lose the game to your competitors. So marketers are leveraging digital marketing tactics, which has enabled them to increase their conversion rates.

The Benefits of WordPress for Startups

Many businesses, established and startups don’t know how beneficial WordPress is. Neither do they know why they need to use it for their businesses. In this article, we give you reasons why it’s a platform worth considering.

Let’s get started!

1. WordPress is Free

Nothing sounds better to a cash-strapped entrepreneur than hearing that WordPress is free. Which begs the question, so what’s the catch? WordPress is open source. Meaning that it’s not owned by anyone.

This website creation platform is backed by a billion-dollar company, Automattic. It also has the backing of volunteers all over the world who’re constantly working to improve it.

The platform is licensed under the General Public License. This makes it free for those who want to build websites. Users have access to free themes, updates, and plugins from the WordPress repository.

Just to make one thing clear. Yes, WordPress software is free. But that doesn’t mean that you will run a website at zero costs. There are costs attached to hosting, the domain name, and customisation.

Startup’s Scalability

As exciting as it can be, starting a business is challenging. So, how do you ensure that you are on the right path? You must integrate professionals and technology to make your business grow. By technology, in this case, we are talking about WordPress.

Apart from WordPress, you also need to seek the services of a startup branding agency. A properly funded startup branding strategy forms a roadmap for the company. It leads the company towards growth in the industry.

Advertising is another important tool for a successful startup. Now, advertising for startups is not as easy considering the limited resources. But that’s not to say that it’s impossible. Especially if you’ve adopted the use of WordPress, a free platform that can be used to talk about your products and services.

When using WordPress, you can display your ads in the sidebar. By using WordPress widgets, you can add Google Adsense in your sidebar. Then choose whether you want your ad to be fixed or responsive. This enables any visitor to your site to get to know more about what you do. In the long term, you start to reap the benefits

WordPress is Secure

When it comes to the security of a website, no platform is 100% safe. Especially when hackers are always devising ways of accessing company websites. WordPress hasn’t been spared either, considering its growing popularity.

What makes it a better platform is that it’s fairly safe. Reason being that it’s constantly monitored for security threats. Aside from that, its users are always quick to raise any security concerns. The platform is also prompt in releasing security updates. It also takes care of minor updates automatically by default.

As a user, it’s important to note that the security of your website is your responsibility. Select a reliable host with quality themes and plugins. Ensure that you have strong usernames and passwords. Also, be sure to update WordPress regularly. You should also backup your website every once in a while to enhance its security.

Extensive Plugins

Websites have different needs depending on different company operations. While some may be selling products, others may want an interactive community. WordPress provides a platform for different kinds of websites. It also allows companies to add functions that will enable them to achieve their goals.

WordPress gives you the liberty to choose a plugin from the more than 50,000 plugins in their repository.

The free plugins are great additions to a startup’s website. They can also add on functions whenever the need arises in business. For instance, a company may not need a live chat on its website at the beginning. But as time goes and the need arises, they can easily add a plugin for the needed functions.

WordPress is Mobile-Friendly and Easy to Use

There are more people today accessing the internet via mobile devices. And just so you know, Google doesn’t take kindly to websites that aren’t compatible with smartphones.

That is not something to worry about though, as WordPress has everyone covered. The technology it uses is compatible and can create web pages for smartphones. It also has a series of free and premium themes, with the ability to adapt to the size of the user’s screen.

When it comes to ease of use, WordPress has one of the best features. You can use it even without knowing any code. It’s just like working with any other processor. A startup can create web pages from a user-friendly interface. Not to pour cold water on the importance of basic coding skills, but even without them, you can still enjoy using WordPress.

The platform has courses, training, videos, podcasts, and blogs to assist you. It excels at Do-it-yourself, and even newbies can create content. It also allows you to embed third-party content like Vimeo and YouTube.

It’s Flexible and Customised

The other best thing about WordPress is its flexibility. The platform comes loaded with Javascript libraries that constitute jQuery.

Every theme on WordPress has in-built customisation characteristics that are easy to customise. The premium themes have built-in drop and drag features which are also easy to customise.

WordPress is so simple to use, it’s like finding one of the best webinar platforms, once you have found a great solution, you simply carry on using it.

Final Thoughts

If you’re an entrepreneur who’s just launched a startup, this article must have been informative. Now you’re well informed about WordPress and why your business needs it. As an entrepreneur, you certainly know the importance of saving on money and time, which WordPress offers.

The market has different types of content management systems, but they’re expensive. Consider choosing WordPress to help you get your business to the world.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Top 12 Best CMS Platforms (2019/2020)

A CMS platform gives you tools to manage the content on your website, its appearance, and many other things you might need to keep your website up to date. But which are the better CMS platforms out there for different needs in website design and web development? In this article, we’ll go through the highlights of those we consider to be the top twelve CMS platforms for 2019 and the upcoming year. We’ll advise you on which is better for you depending on the web development skills of those who’ll be using it, your website’s goals, and many other circumstances that might at play during your web development process. So, on to the list!

WordPress.org

Did you know that one-third of all websites around are built on WordPress? If not, you’ll figure out why in a minute. WordPress.org started out to be a blogging platform, but these days it has grown into a full-blown CMS useful for any kind of project. We usually use Magento to integrate larger e-commerce solutions, these tend to be stores with over 2,500 products. For smaller sized shops we would go for WordPress with the free to use WooCommerce plugin. There are all sorts of plugins you can install on WordPress websites to make them have all the functions you need, so the installing process is pretty straightforward and user-friendly. If you’re looking for an even easier way to develop a blog or website, you can always count on WordPress.com.

WordPress.com

WordPress.com keeps most of the more advanced features for Premium users, but it’s a lot easier to navigate if you haven’t ever used a CMS platform before. If you prefer to pay and have the platform do all the hard work for you, WordPress.com is the best option you’ve got out there. It’s meant to be even more user-friendly than its .org version, so you should have no issues using it to create any website. Keep in mind that if you want some free CMS solution, WordPress.org might be better for you: with WordPress.com, the free version won’t get you very far, but if you just want to create a blog for your company, it should suit you alright.

Drupal

Now if you’re an advanced user, Drupal should be well-known for you. For high-traffic websites, this is the best solution out there, close to WordPress.org when it comes to the number of users worldwide. Being open-source, you’ll have to host it using PHP on an Apache server, which makes it more difficult to implement than the other options we mentioned previously. For enterprise platforms, Drupal is the more suitable option, being able to withstand a large amount of traffic and having plenty of customisation available through thousands of modules available. You don’t even need to know how to code, being able to use one of the over two thousand themes available to build your custom solution.

Ghost

This one is widely considered to be the best CMS for bloggers. You can either pay for the Pro version and just get it set up instantaneously or host it in your server if the requirements for it are met. It is quite clean-looking, but don’t be fooled – it’s a lot more work to set it up if you don’t choose the Pro version (in comparison to WordPress). Ghost’s “integrations” work as plugins on WordPress, allowing you to set up many options like e-commerce, newsletters and many other features.

Grav

Made for small websites, Grav uses flat-file architecture, which means you don’t need to create a database on MySQL or anything similar to use it. Your whole website can be stored in a single file on your server. This makes it quite easy to install and to create backups for, however, if you’re thinking about using it for a bigger project, forget about it. Grav is lightweight for a reason – you can’t build huge websites using it without realising its shortcomings. However, for simpler websites, Grav should be enough and much easier to set up than WordPress.

Prestashop

Prestashop is a great CMS tool if you want an easy to set up e-commerce solution. If can be used at your store as an invoicing platform as well, so you’ll have all your sales connected with your stock data. You can choose the theme for your online store, but Prestashop is supposed to be simple so don’t expect to be able to code many changes to your online shop. However, it’s still a pretty good solution if you want a hassle-free e-commerce solution.

Shopify

Shopify is arguably the most widely known option for adding an online store to your website. Boasting over a million clients worldwide, Shopify is a good solution for medium to large-sized e-commerce shops. It provides themes that are both customisable and responsive, however, if you’re looking for an option in which you can code your way through it, Shopify is not your best option. Most things on Shopify are ready-made and suit many different needs, however, if you need a bespoke solution, it might not be your option.

Magento

Once again talking about e-commerce, Magento might not have the same amount of clients as Shopify, but it’s more suitable for products and services that need a bit of tinkering about to be integrated into an online shop. If you have a shop with over two thousand five hundred items, you’ll probably need Magento. It allows you to have a larger database and to customise further than Shopify while allowing for extensions that make your life easier as an e-commerce manager.

Wix

If customisation does not matter much to you and you just want your website set up quickly and easily, Wix might be what you’re looking for. This CMS platform comes with plenty of templates that will make any entry-level user happy while making the web development process incredibly easy. However, don’t expect to be able to do with Wix the same you could be doing with a CMS like WordPress – Wix is an entry-level solution like we mentioned, so don’t expect a lot of customisation.

Webflow

If the perspective of coding to create a new website is daunting for you but you don’t want a cookie-cutter like website, Webflow might be your best bet. Webflow not only offers the CMS but also provides hosting, which makes it a lot easier if you need a website done quickly but don’t want to miss out on customisation. It is also responsive, which is highly important in an age in which mobile searches make up for more than half of the total web traffic. Webflow also provides you with a lot of research material that can be helpful in creating the perfect website for you.

Squarespace

Squarespace is an all-in-one solution if you’re looking for a beautiful website. With hosting, plenty of templates to choose from, and custom domains with zero hassle, you can adjust your website to your needs without needing to go the extra mile. It also includes blogging spaces, SEO tools and much more in a single CMS platform, so Squarespace enters this list as one of our favourites for creating a website in a fast and effective manner.

Conclusion

This is our rundown of twelve CMS platforms for 2019 and 2020 that will probably withstand the test of time. Some are older, some are more recent. No matter what, you’ll find a solution for you on this list – it all comes down to your needs for your website and your team’s coding skills. There’s a bit for everyone on this list, so just pick your favourite and you should be all set. Ready?

Not sure which platform is most suited to your business? Then get in touch with our team and we’ll be happy to assist you with your next project.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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