5 Mistakes to Avoid When Designing a Non-profit Website

So many non-profits neglect the power of a well-functioning site and opt to save money by using cheap website design. Others simply try to copy another business’ website without understanding the specific needs of a non-profit. We are going to look at 5 common mistakes that non-profits make. We will discuss what creates a poor user experience for visitors to help you understand website design basics

Mistake #1: Not Mobile Optimized

These days, every top-performing website, from e-commerce and free dating sites to SaaS, is mobile optimized. The reason is the prevalence of smartphones, so most of your website visitors will be using their mobile devices. If you want potential buyers to engage with your website, spend considerable time on your page and make purchases, you need to ensure your entire website is fully mobile-optimized.

Mobile-optimized website design is based on super-fast loading times. If your website is even a little slow, expect mobile users to close their tab quickly. Mobile optimized website design is also based on responsiveness, which means the site will automatically adjust to various screen sizes. When designing your website for mobile, you should also ensure the site features a sleek and minimalistic design. Typically, less is more as mobile users don’t want to be overwhelmed with flashing objects or strange color designs.

Mistake #2: No Clear Target Audience

Before you start on your website design, you need to define your target audience and their needs clearly. If you don’t know their needs, how can you design a website to improve their lives and help them? As search engines become more advanced, they can now understand when your website is not meeting the needs of your target audience. When that happens, you will start getting penalized and not show up in Google’s search results which can crush your site. Even the best website design and hosting specialists won’t help!

You can open Google Analytics and look at the demographics of your users to learn more about your target audience. You can find out everything, including gender, age, and country. You should also ask your customers to fill out surveys and capture their information when purchasing. Armed with this information, you can now reinvigorate your website design site, including layout and navigation, instantly enhancing user experience.

Mistake #3: Ignoring Analytics Data

A common piece of advice for website design for beginners is to study your analytics data and leverage it to enhance your website design. Analytics is incredibly powerful. It can tell you which pages are popular, your number of visitors, where they came from, the time they spent on your website, and your overall conversion rate. A great way to improve your website design is to look at your most popular page and then recreate other pages based on that design. To begin with, you should use Google Analytics, which is filled with lots of helpful data, and then once you get more advanced, you can look for more specialized tools to fully optimize your site design.

Mistake #4: Lack of Clear Plan

If you check out many non-profit website design examples, you will notice that many sites have been randomly thrown together with no thought in mind. When using site design, you need to remember that every aspect of the site must help buyers learn about your products and ultimately buy them. If you remember this philosophy, you will be able to design an amazing platform that is simple to use, is filled with relevant information, and makes buying fast and smooth.

Mistake #5: Failing to Promote the Website – Design Is Not the Only Thing That Matters

It doesn’t matter how good your website design is if nobody can find your site or ever hears about it. If you want to smash your website design goals, you need to use a multi-pronged strategy to promote your site and get as many eyeballs on it as possible. Here are some simple and effective ways to increase your traffic right now:

  • Write a blog. An amazing website design and marketing strategy are targeting Google organic traffic. This can be achieved by writing high-quality blog posts that answer questions that your target audience is searching for. You should post a blog at least once a week!
  • Promote on social media. Remember to promote your site consistently on all social media platforms. Your site should feature in your Instagram, Facebook, LinkedIn, and Twitter posts multiple times a week!
  • Social ads. With millions of people around the world spending hours every day on social media, why not get your site in their feeds by leveraging Instagram and Facebook ads. You will see an explosion in your website traffic by using social ads.
  • Email marketing. Let people know you have revamped your website design online by sending out blast emails to customers and potential customers. You should be sending one email per month promoting your site and company.

If you effectively promote your non-profit via the methods above, your traffic will explode, and you will get great feedback on your website design, allowing you to optimize it further.

Conclusion

Website design best practices don’t have to be complicated or costly. If you stick to the basics of web design and make sure you do not make the mistakes mentioned above, you will crush your goals. To get some inspiration and website design ideas, remember to check what other similar nonprofits are doing with their sites. Please comment below on the website design strategies and practices you have used to build your non-profit successfully.

Posted by: Miranda

Miranda is an experienced relationship writer. Miranda enjoys studying relationship counseling, education, and development that focuses on improving communication. Miranda is passionate about cooking and yoga.

 

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Link Building Strategies for a New Business in 2021

When you own a new business, it is natural for you to look for affordable marketing and promotion options for your brand. Sadly, one of these options, called SEO (search engine optimisation), can put you at risk. Some SEO companies today make use of black-hat methods based on trying to fool the system. For instance, these platforms will build hundreds of low-quality links around spam-like websites or publish pages with too many keywords so that they become nearly unreadable.

While these techniques did work during the initial days of the internet, search engines have kept upgrading their algorithm to ensure that none of these practices was allowed to have high rankings; additionally, these platforms were also punished with search engine penalties.

It is recommended that you use white-hat link building tactics by doing it on your own or hiring link building services, something that well-established companies, big tech brands, or space unicorn would do. If you plan on doing it on your own, here are some tips to help you with the same.

What Are Some Efficient Link Building Strategies?

According to most link building experts, here are some efficient backlinking strategies.

1. Support The Local Community

Nonprofits and charitable organisations are always on the lookout for sponsors. A minimum of one sponsorship tier will include backlinks to the site of the sponsor. You need to think about what types of local events and organizations are eligible for sponsorship from your locality. Do these organisations host fundraising?

However, you should not limit yourself to these traditional charities only. You can also consider for-profit and school events. Any organisation that is looking for a sponsor will have a possible candidate for backlinking. This is regarded as one of the best link building techniques for new businesses. Overall, the sponsorship should make sense for your company by siding with your physical location or industry.

To take this tactic up a notch higher, you can sponsor something that your target audience actually cares about instead of simply supporting an organisation that will provide you with a link.

2. Connect With Niche And Local Bloggers

As a new business, you need to know the famous bloggers that cover your industry. These content creators are very famous because they provide a constant supply of content to their audiences. Similar to content managers, they also tend to run out of ideas from time to time. This is where your business can step in.

Follow these individuals on social media and subscribe to their blogs. Reshare and comment on their pieces when you find them interesting. This will ensure that you build a genuine relationship with them.

However, ensure that you pay attention to what they write about. Look for ways that make sense for them to include you as well. For instance, you may ask them to include your brand in their blog for local gift ideas if you are in the florist industry. If your company sells accounting software, you can ask a finance blogger if they wish to use your top tips for getting a tax refund.

The keynote here is to share something of value with their audiences. These bloggers have become influential because their content helps their audiences. If you can help them, they will do the same for you. This is considered one of the best link building strategies today.

Guest Post For Sites That Are Relevant To Your Industry Or Niche

This is a suggestion that can be seen in many similar articles; this is because this method absolutely works. Guest blogging can take a lot of effort. For this, you have to do the following.

  • Look for platforms that accept guest writers
  • Look for the contact info of the editor
  • Brainstorm a compelling story or article
  • Persuade and pitch the article
  • Write the piece down

While this method does entail a lot of work, you will also get a lot of benefits. Guest posts are a lot more than just an SEO link building service. When your guest post gets published on any site frequently visited by your target audience, you will get a lot of traffic to your website. Additionally, you will be able to elevate the status of your brand simply by having a byline on these platforms.

It is common for new and small businesses to run into roadblocks when working with popular sites. Therefore, it is suggested that you look for smaller but relevant sites to your niche or industry.

4. Run A Scholarship

Of course, you can choose to sponsor local organisations. However, you can also opt for high school or college sponsorships – this is considered one of the best ways to earn the .edu backlinks. The idea behind this tip is to create a scholarship for high school and college students that are relevant to your small business.

The thing about running a scholarship is that you will have to set aside some budget for this. However, this is known to be one of the most efficient link building methods you can use. Additionally, this will also help out students who are in dire need of a scholarship.

5. Provide Testimonials or Case Studies

This is one of the easiest link building methods that should be used often. What link building software or vendors do your company use? If you are happy using them, you can provide them with a testimonial or a case study.

Most brands practice this method to link their business in the testimonial or case study, often as social proof and gratitude. You do not want to get involved in this by asking for the link. This method should only be done for brands that you are sincerely satisfied with.

You can get in touch with the sales representative of the link building company. Once you do, let them know how useful their product or services have been to you. Also, include the fact that you are willing to provide a testimonial or case study for them. You will make their day, and they will definitely make yours.

Final Thoughts

The methods mentioned above are some of the best ways for link building. Of course, various other link building tools can help you do the same. However, ensure that the building link app you use is legit and only provides white-hat backlinking solutions, not the other way around.

What’s your experience with this concept? Let us know in the comments!

Posted by: Emily Moore

Emily Moore is an English & programming teacher with a passion for space and blogging. She believes that current exploration should be focused on preserving our planet’s resources. With satellites circling the orbit, it is easier to get relevant data on any environmental changes. This, in turn, should help people quickly address any challenges.

 

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10 Best WordPress Plugins For Food Bloggers

Finding the best WordPress plugins for your food blog can be daunting because there are millions of options for everything that you need to get done.

From powerful conversion and SEO tools to beautiful image sliders, there’s a lot you can do to beautify and optimise your blog.

With lots of choices comes lots of confusion because, at the end of the day, you need to pick the best plugins that should be installed on your blog.

Thankfully, we’re here to help you figure out which plugins you need to increase conversions and SEO and optimise your site.

Let’s jump into the list of WordPress Plugins for food bloggers.

Top 10 WordPress Plugins For Food Bloggers

I started my own food blog a few months ago. The sheer amount of research I had to decide which plugins to install was taxing.

However, in a few weeks time, I had a list of plugins for almost everything that I needed.

Today, I’m sharing the same list of plugins with you that I have either used or currently use on my blog.

I promise you that all of these plugins will help you increase your blog’s traffic, back up your blog, and simplify your site or make it better.

1. Yoast SEO

This is hands-down the best SEO plugin that’s there in the market. It enables you to optimise your posts, pages and maximizes your blogs SEO potential.

It also has a range of tutorials and articles that help you understand its features and industry trends.

The best part is that it comes with a free version which makes it perfect if you’ve just started out.

2. SumoMe

What’s one plugin that you absolutely need to grow your blog?

It’s SumoMe.

From opt-in forms to social sharing and heat maps to content analytics, it has everything to help your food blog grow.

The Pro version comes with more features and functionality to grow your blog exponentially.

3. W3 Total Cache

A potent plugin that speeds up your blog while caching, this is a plugin you should definitely install.

It also comes with a bunch of other features to optimise your food blog.

Since speed is key, this plugin helps cut down the loading and waiting time of your pages and improve your overall reader’s experience.

4. Jetpack

Sit back and relax as Jetpack supercharges your blog with a fabulous collection of features ranging from subscription forms, website stats and social media icons.

According to me, it’s the best way to check the stats of your website without leaving your site.

WP Smush.it

As a food blogger, you’ll require high-quality photos all the time.

Apart from that, you might also add large files such as videos, PDFs, cookbooks, etc.

While this will be appreciated by your readers, the loading time for these massive media files will not.

It’s common knowledge that a person doesn’t wait for more than 3 seconds for a website to load.

This can be problematic especially when you’re trying to grow your food blog.

The best solution is to install WP Smush.it. This helps reduce the file size and improves the SEO, performance and speed of your website.

6. Contact Form 7

Your theme might be beautiful and come with a lot of features but I’ve come to realise that no matter how perfect the theme is, it always lacks a contact form.

Trust me, I’ve changed hundreds of themes before finalising my current one.

A content form allows your readers and users to interact with you. Adding one to your website also makes your site look more authoritative and reliable.

Contact Form 7 allows you to customise your forms, filter spam, add CAPTCHA among other things.

It’s a great plugin to manage all communication between your readers and yourself.

7. Editorial Calendar

I like to plan the content for my blog a few weeks in advance.

In order to keep a track of each and every article that will be published, I use Editorial Calendar.

It’s an excellent plugin that allows you to schedule and arrange your content by dragging and dropping it on the calendar.

I can rearrange dates without causing a mess and enhance my content publishing strategy in no time.

8. Broken Link Checker

If you’re someone who works alone or even has a small team like me, you’ll need someone to keep a track of pages, posts, comments and most importantly, broken links.

Enter Broken Link Checker that does all this and emails you when it finds broken links and alerts you via your email.

This is crucial because you don’t want your audience to be directed to broken pages that display a 404 error.

Plus, such links negatively impact the SEO of your site.

9. Akismet

When I first started my blog, I used to wish my that my readers would leave comments on my site.

And that started a few weeks after I encouraged them to do so via my social media marketing.

I was elated, overjoyed, in fact. Soon after, my articles were full of comments about fake Chanel bags and vapes and CBD oils.

It felt as though I had managed to attract all the spammers to my website to leave spammy comments!

That’s when I decided to install Akismet.

It stops spammers from posting trashy comments on your website and helps keep your comments section tidy and relevant to the content you share.

10. Vaultpress

The last plugin on my list is Vaultpress.

It allows you to back up your blog in real-time.

Created by the same people who made WordPress, it automatically backs up your content, theme and files every day.

You even get security scans every day that help improve the security of your blog. It’s a paid plugin and costs $5 per month.

Conclusion

You don’t need a million plugins to run a food blog, you just need a handful of effective ones.

Managing your blog will be a cakewalk with these plugins so make sure you give them a try.

Do let us know which were your favourite plugins and if you’ve got better alternatives or suggestions for us to try!

Also, you can check out our other article; Our top 10 used plugins for WordPress – 2021 Edition and find what Silva Web Designs like to use to develop great WordPress websites!

Shristi Patni - Profile

Posted by: Shristi Patni

Shristi is a content writer and owner of F and B Recipes. Formerly the Chief Content Officer at Raletta, she is currently working on her second cookbook. Feel free to contact her regarding a food guest post or a mental health guest post.

 

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