How to Choose Your Brand’s Colour Palette

When building a brand, choosing your colour palette is as essential as your logo, tone of voice, fonts, and brand values. It helps people to understand something about what you stand for and represent.

Choosing and keeping a suitable colour palette will keep your brand consistent, and over time, will make it recognizable. Let’s look at some of the steps you can take when choosing your brand’s colour palette.

Consider Your Brand’s Identity and Core Values

Before choosing fonts, colours, and logos, it is good to do some preliminary work. You can ask questions like; What is the message of my brand? What are its values? What makes it unique? What problems do I solve? Who are my ideal clients? How do I want my customers to feel?

Answering these questions will help you to understand how you want to use colour to spread your message. You may consider brainstorming to come up with ten keywords that represent your brand.

When thinking about your brand identity, you can consider where your brand sits on the spectrum of these polar opposites;

  • Masculine – Feminine
  • Playful – Serious
  • Luxurious – Affordable
  • Modern – Classic
  • Youthful – Mature
  • Loud – Subdued

Choosing brand colours is a lot easier if you know what you are trying to communicate.

Think About Colour Psychology and Colour Meanings

There are a ton of studies on the psychology of colour. Each colour can be said to represent an emotion or a state of mind. The tone and brightness can also massively alter the associations we have with colour. For example, bright yellow could make us feel joyful, whereas a more pale yellow could invoke jaundice and sickness.

Here are some common associations of colours that are often used;

Red Colour Palette

Red is associated with excitement, passion, and energy. It brings to mind the heat of the fire. Red Bull use this colour, and they are associated with an energy drink and high adrenaline sports.

Blue Colour Palette

Blue is associated with calmness and can project a sense of stability. Many tech and finance companies, such as PayPal, use blue to convey reliability.

Yellow Colour Palette

Yellow makes us think of sunshine. It is a warm colour and is generally associated with positivity and optimism. The golden yellow arches on the side of a Happy Meal are a good example.

Green Colour Palette

Green makes people think of nature and growth. We can think of the juice company Tropicana and their green logo, which makes their product seem healthy and natural.

Orange Colour Palette

Orange is refreshing and warm. The colour orange is said to inspire creativity. It brings to mind the Classic Penguin logo that adorns the cover of some of our favourite books.

Purple Colour Palette

A deep and rich purple hue is associated with luxury and high quality. This indulgent colour has been used famously by Cadbury’s and Hallmark.

Black Colour Palette

Black is sometimes associated with morbidity. However, it also has positive associations of sophistication. Many fashion companies, such as Prada and Gucci, use black.

Create a Mood Board

If you have some colours in mind, and you want to see how they would look when used in a variety of ways, you could create a mood board. Use an app like Pinterest, search for images that match the colours you want to try out, and post away.

You can use images with just one colour, see how it looks and what it evokes in you. You could also try mixing colours together to see how they complement each other. You may also try creating a series of logos using various colour schemes and carry out market research by asking friends and family what they think. This kind of logo design test will provide valuable feedback on what colour schemes will work for you.

Choose 3 Colours

A colour palette should include a dominant colour, a secondary colour, which will be used for highlighting certain aspects of your marketing, and a neutral colour, which will be used for backgrounds.

The dominant colour should reflect your brand’s dominant trait. It should also appeal to your target audience. The secondary colour needs to match the dominant colour, as well as matching your brand identity. Neutral colours are chosen to avoid attention and are typically white, grey, or beige.

Let’s look at some of the popular colour schemes that are commonly used, using the colour wheel as a basis;

Monochromatic

This means using one colour in many different shades, and it can be useful if you have one “personality trait” of your brand that you really want to highlight. The shades must be noticeably different.

Analogous

These are colours that are close to each other on the colour wheel, such as red and orange. Adjacent colours have similar emotional connotations. Analogous schemes are a safe bet but may not stand out.

Complementary

Complementary colours are directly opposite each other on the colour wheel. They bring out the best in each other when used. They are great for dynamic, stimulating visuals. They are very commonly used.

Triadic

A triadic colour scheme means three colours that form an exact triangle on the colour wheel. A triadic scheme is stable, like an analogous scheme, but also offers stimulation, like a complementary scheme. The challenge is finding a triad of colours that really fit your brand.

In Summary

There are no concrete rules when choosing your brand’s colour palette. This article can be considered more of a rough guide of things you may want to consider. Colours have an emotional impact, and the most important thing is to trust your gut instinct.

You can have fun while undertaking this process as it is a creative and exciting part of your business venture. Once you set your branding colours, people will begin to remember them, so you don’t want to change them too much from the original palette.

Choose your colours with confidence, and then you can go on to thinking about logos, business cards, and websites.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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5 Rules for Writing Sellable Text on Social Media

The use of social media is inextricably linked to the life of the modern man. They are used for both personal and business purposes. Successful entrepreneurs have long used social media platforms to generate a client base by publishing reviews, recommendations, and other content. Do you know how to create sales copy for social media?

If you decide to open an online store, you will undoubtedly need to fill it with appealing content to attract customers. The issue is that young entrepreneurs are not always aware of content quirks that can convert a potential client into a buyer.

Many of them search for custom writing reviews ratings for someone to entrust this mission to, while others learn to write it themselves. Remember that before contacting a specialist, you should think about how your post will look and then tell him about your ideas. Discover five rules that will assist you in creating a sellable text with minimal effort.

What Is Sellable Text?

A sellable text is a text that makes a reader take a specific action, namely – purchasing a service or good. The primary goal of such a text type is to sell no matter whether it would be through storytelling on a website or a short post on social media. If you need writing assistance to create efficient content, you can get it from the Best Essay Writing Company, which is made up of writing service reviews that will assist you in making a decision.

A well-written text can persuade the client to make a decision, resulting in increased sales. How do you write a text that will be perceived correctly by the buyer and persuade him to make a purchase?

How Do I Write A Social Media Post For Sale?

There are numerous models for writing a sellable text for social media. Here are the four most popular:

AIDA

This model is commonly used not only for the creation of sellable text but also for the creation of any marketing tool. Its main goal is to “guide” a potential client through four stages, each of which serves a different purpose:

  • A – attention. In the beginning, one draws the client’s attention and does everything he can to keep the client’s attention on a product/service;
  • I – interest. The second stage entails piquing the client’s interest and persuading him to read the entire text;
  • D – desire. In the third stage, a client’s desire is elicited through the presentation of benefits and privileges;
  • A – action. It is a call-to-action stage with a message to buy something.

PMPHS

Almost every marketing book includes the phrase “Find the client’s pain and press this point.” This model is based on the concept of “pain.”

Just do not think you have to hurt the client. The most important thing you should do here is to figure out what is bothering the client right now – his “relevant pain.” You can use it to offer a solution via a sellable text.

The model is made up of the following components:

  • P – pain. Concentrate on the problem that the client is experiencing;
  • M & P – more pain. Make the client “feel” the pain by exaggerating the sense of pain;
  • H – hope. When the client begins to experience a range of emotions, use them to give him hope that everything will be okay;
  • S – solution. By selling your product or service, you can provide a solution to a problem.

SES

Many people make a purchasing decision after hearing about someone else’s experience. This peculiarity serves as the model’s foundation:

  • S – story. Tell an exciting story to a potential client.
  • E – experience. Share your experience in resolving a specific problem.
  • S – solution. Highlight the solution you used to solve a specific problem that your clients may face.

PAS

This model is similar to the above-mentioned ones:

  • P – problem. Describe the problem.
  • A – agitation. Deepen the problem so that the audience feels it is very important, acute, and difficult to solve and use emotions to paint a vivid picture.
  • S – solution. Show the solution to the highlighted issue.

5 Secrets You Should Know To Write A Sellable Post

Sellable texts fall into several categories:

Promotions and Contests

Promotional texts have a positive impact on potential audiences and generate a steady stream of new subscribers. The most important thing to remember here is to create a header with all of the necessary information (specifics of the action, conditions and prizes). The name of the contest or promotion should be unique, catchy, and memorable.

Thematic re-posting

A re-post from another member of the public has a positive advertising impact. Put the entry in a similar category. The text itself should be creative and intriguing, but it should not be too long. One, maximum, two proposals are required, in which all information must be stated.

Polling

A poll is also a type of content that can make your clients make a purchase. People are always interested in hearing other people’s perspectives, and they are eager to take part in the survey.

Tell a brief story about your company and solicit feedback from your subscribers. Following the reading of the reviews, you will be able to improve the company based on the audience’s wishes.

Branding

Make sure that all the texts you post are related in theme and have their own unique style. Examine which publications are the most popular with your clients and use the corresponding writing style.

Call To Action

Whether you are posting a survey, a promotion notice, or any other type of content, try to use words that entice potential customers to take action. Do not forget to include information about where they can order the goods or how to obtain a specific item or service.

Include the company’s address, phone number, and links to all of your social media accounts.

When working on a product sellable project, keep one thing in mind: selling text requires consistent practice and knowledge of the fundamentals of copywriting. It usually takes more than an hour for a professional, if not a day, to create a piece of writing that will work. One can return to generating sellable text many times, and each time there will be something to improve on.

Posted by: Gregory V. Chapman

Gregory is passionate about researching on new technologies in both mobile, web and WordPress. Gregory in love with stories and facts, so Gregory always tries to get the best of both worlds.

 

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How Can You Make Your Digital Marketing Effective?

Digital marketing can be hit and miss. Some campaigns you run can be super-effective and bring lots of new customers. Alternatively, you could create marketing that seems to barely have an impact. This can be frustrating for businesses.

Fear not! There is a host of simple things you can do to make your marketing more effective. Also, you don’t have to be a marketing specialist to incorporate these things into your campaigns. Anyone with basic internet knowledge and a keen eye for business can utilise the below things to improve the effectiveness of their digital marketing:

1. Use fun media like infographics and pins

The best marketing campaigns use images, audio, and video. Today’s average customer does not want to read a wall of text. They want to look at an image, or watch a video – they want simplicity and to digest your message quickly. As a result, you should incorporate fun media into your marketing. For example, you could create infographics about your business. Alternatively, many businesses utilise Pinterest to create informative and eye-catching pins about their products and services.

2. Incorporate branding elements for a uniform marketing campaign

Branding is a key element of marketing. It helps keep your brand cohesive and ensures that your customers can easily identify your business. You should use branding elements such as a company logo, colour schemes, and even consistent fonts in your marketing media. There are a lot of free apps available to create branding. Logo Creator, for example, is a free online resource that allows you to produce professional business logos.

3. Create an effective social media campaign

Social media is a powerful marketing tool. More importantly, it’s free to use! To have an effective marketing campaign, you must use social media. Create business profiles on popular sites like Twitter, Facebook, and Instagram. Also, create detailed profiles that utilise your branding. Finally, you must post regularly, and ensure that your content is relatable, interesting, and engaging. Also, try to incorporate backlinks, and include digital media in your social media posts.

4. Understand your CAC

CAC = Customer Acquisition Cost. This is the cost that you are spending to acquire each new customer. This is an important figure you should know. For example, you may be spending $5 to acquire each new customer, but they only bring an average profit of $4. Here you can see that you need to reduce the cost of your marketing or improve its effectiveness.

5. Use consistent language and terminology

The most effective digital marketing strategies use consistent language. The effectiveness of your message and marketing is diluted if your language changes from post to post. For example, on social media, you use informal, fun language, but in your blog posts, you only use a professional tone and jargon. Ensure that the phrases and tone you use is consistent across ALL of your digital media.

6. Use keywords in your written content

Lastly, keywords can be highly effective in marketing. The primary purpose of keywords is to boost search engine rankings. Google and other search engines look for target keywords that can be used to index and rank sites. You should aim to use your marketing as an extension of your SEO implementation. For example, using keywords in your social media posts and written marketing posts will help greatly.

If you need to improve your marketing, we hope these six tips will help. The key to successful marketing is to be consistent. You must also reinforce your brand identity. Understanding and connecting with your target customers will also help greatly.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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5 Reasons Consistent Business Branding is Important

Web design, believe it or not, is much more than the elements that visitors are actually able to see. The design of a website has a significant impact on many elements of your business. This is because of the fact that an online presence is one of the more important things that a business needs to keep in mind. If you take consistent business branding seriously, you will be helping to keep your visitors happy.

Consistent business branding creates a familiarity between your brand and website, one that allows users and customers to feel more comfortable with doing business with you. This is because your business will become to look and feel more ‘legit’. It will also make it easier for you to create a distinct ‘personality’ for your brand.

When we talk about design being associated with both a ‘real’ world and digital presence, it is important to understand that when we talk about consistent business branding, we are talking about colours, logos, fonts, your brand message… and it all has to be the same, be consistent, between your online and physical business branding.

The more consistent your brand is, the easier it is going to be for you to build trust for your brand. Why? It’s because people search for companies that they can rely on. As mentioned already, consistent business branding is not just about the visual elements of your website or your bricks and mortar location, it is also about making sure that there is a comfortable interaction between customer, brand and website.

The importance of consistent business branding

Business brand consistency also includes all of your methods of expression, such as video or image content, that will affect how people form opinions about your brand and whether those opinions will be positive or not. Of course, the overall brand consistency is going to depend on the consistency of your messaging, what do you offer exactly, and design.

In the digital world, creating and publishing web content is relatively easy. An idea is very quickly developed from concept to finished product. When it is this easy, is it really all that surprising that lots of brands fail to check for consistency, while some others simply ignore it in favour of speed and getting content ‘out there’.

Your business should not allow itself to fall prey to quantity over quality. There shouldn’t be any variation in things like presentation or interpretation. Any brand that keeps changing is not going to build trust, nor is it going to be perceived as reliable. Large brands rarely change their branding, and that’s because they know how potentially damaging that can be.

Consistency becomes especially crucial when it comes to web design, given just how central the internet to people’s lives the internet has become. Firstly, working toward consistent business branding, make sure that the basics like nav icons, images etc. are in the same place on each page of your website. This way, your site visitors will not be wasting time trying to work out something as simple as how to use your website.

In addition to this, consistent business branding can actually help to lower costs. With a consistent layout, developers can get to work with pre-existing templates meaning that new ones don’t have to be created. This cuts development time, which in turn cuts your costs. The first thing that should be taken care of is the colour scheme – make sure that it is consistent with headers, footers, logos, the background etc.

1. Branding

The single most important thing is to make a crystal-clear connection between your brand’s message, its name and the logo that you are using. This type of connection is extremely helpful. It can even help where the brand name has zero to do with the product being sold. For example, nobody would reasonably connect the name of a planet with a chocolate bar, would they? It does, however, become that much more memorable.

Reinforcing connections between very different elements show to visitors that the details matter to you and this, in turn, makes your look more trustworthy in the eyes of the customer.

2. User interface & User experience

These two aspects of the design have many features of their own, but the main goal that the majority of designers wish to achieve is a sense of predictability and convenience. Take buttons, as an example. Buttons should be immediately recognisable as being buttons, they should also be actually clickable. Not only should they be usable and identifiable, but they should also look and act the same way on all of your pages.

In this way, site visitors will very quickly get used to how your website works, and they will be able to enjoy a relatively seamless experience without distraction. Consistent business branding such as this is well worth investing in.

3. Information communication

It is also very important to keep consistency in mind when it comes to communicating information to site visitors and customers. Your users are going to find it very difficult to find the information that they need if it has been placed in random places around your website. You should be aiming to keep things as simple as possible.

Care should also be taken with font elements such as bold and italics. These can very easily lead to distraction, so be sure that such text is on the same level of importance. Another way to draw attention to a certain piece of text is by using a larger font. That being said, you should take care here too so as not to create confusion with too many sub-headers.

4. Messaging

The right colours and striking logos are important in making your branding visually appealing, however, it is also very important to consider the message of your brand and how it contributes to constructing a strong and consistent business branding. Very often brands will leverage websites to demonstrate how their services or products are superior.

While the above is true, and it is advantageous to demonstrate expertise and accomplishments, it is also true that you don’t neglect the other way you can leverage your website to get your message across: by using it to explain to potential new customers just how you can them too.

5. Logical flow of consistent business branding

The logical flow of design is also something you need to be keeping in mind. For instance, if you have a medium-sized image in the middle of a page and you follow on from there with, say, a 60-word description, then logical design flow would dictate that you do the same with the next image.

Visitors will very quickly pick up on the logical flow of the content, making it easier for them to read and to understand. Logical flow is in use on the sites of all major brands, as they tend to follow best design practices to make things easier for people to move from browsing to purchasing.

In conclusion

Consistent business branding allows visitors to feel more familiar with your brand and your website. Consistency across platforms also helps in the exercise of building trust and creating an image of a brand of being reliable. Web design, done consistently, serves several other purposes including helping to cut costs and make the entire visitation process more convenient for your customers.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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