8 Ways Your Business Can Manage High Turnover

Every business, regardless of scale, has to deal with employee turnover. Even the most successful businesses face employee turnover at some point, as staff come and go regularly. Because finding and training a replacement requires time and money, it is to your company’s benefit if you try to limit employee turnover.

Employee turnover has a huge impact on any company’s trajectory, and you’re not alone if you’re having difficulties with it. Staff turnover is a problem that even the most experienced businesses face. The majority of business owners and corporate leaders do not pay attention to employee turnover until it becomes a costly issue. This is, of course, a counterproductive strategy.

As the economy continues to slowly recover from the pandemic, a greater proportion of employees may look for better opportunities in other companies moving forward.

Why are employees leaving?

As per the Bureau of Labor Statistics, three out of five persons who leave their job are actually quitting as opposed to getting fired or laid off. More often than not, people leave their jobs not because they found a  new or better opportunity in another company but because they are unhappy in their current position.

Employees will struggle to be effective, productive workers who take pride in their jobs if they are not constantly provided the attention and resources they require to prosper in their profession. As such, they may grow dissatisfied and frustrated, which leads to giving up and departing.

The average annual turnover rate, according to a LinkedIn survey, is around 11%. Add in employees who would have changed jobs during the pandemic but didn’t because they were afraid of losing their jobs, as well as employees who seek more flexibility than their current employers can offer. All of this sums up quite a lot.

How much is the cost of high employee turnover?

Employee turnover is costly. Some costs, such as the expenses related to finding and onboarding a replacement, can be quantified in money. These costs are estimated in a variety of ways.

According to research; replacing a paid employee costs six to nine months of that person’s yearly salary. Other studies suggest those figures could be substantially higher, especially for high-wage jobs.

Other economic costs associated with turnover may include missed clients and revenue, as well as overtime expenditures for other employees who do extra work until a replacement is found.

Here are numerous other indirect costs your organisation should prepare for when someone quits.

  • More workload
  • Reduced employee morale
  • Less engagement
  • Rise in absenteeism
  • Risk for burnout
  • Decreased productivity
  • Possible loss of institutional knowledge

That said, effectively managing turnover and enhancing staff retention may save you a significant amount of money.

8 Efficient Ways Your Business Can Manage High Turnover

Here are suggestions for slowing down your company’s revolving door. The goal is to motivate your finest staff to stay with you for the long haul.

1. Analyse the turnover

Changing something you can’t measure can be challenging — that’s why it’s crucial to collect data carefully, keeping in mind that not all turnover is created equal and that how you evaluate employee turnover matters. People leave their jobs for different reasons, so it’s not wise to generalise the reasons for employee turnover.

When employees leave, you must assess your knowledge of the reasons for their resignation. Keep in mind that you could also gather qualitative data through engagement surveys and other methods.

You can seek employees’ inputs openly or use tools that assist organisations in gathering feedback anonymously. You could even search Glassdoor for common sentiments of employees regarding workplace culture and see if they somehow mirror what goes on in your organisation.

2. Find and hire the right fit

Hiring the right staff is the first step in retaining employees. Employees with exceptional talents that fit your open position are likely to get hired.

But, how well do your staff fit into your company culture? While having the necessary work qualifications is important, that is only one aspect of what makes someone an asset to your company.

Matching a candidate’s values, objectives, and goals with that of your company is also vital. For instance, if you require someone who can take on more duties, a candidate seeking training and professional development could be ideal.

When an individual’s strengths and interests suit their job and the company’s overall needs, mutual success and satisfaction happen more naturally. Such employees are more likely to be engaged, productive, and less inclined to hunt for another job. Finding a good fit may take a little longer, but it’s one of the most important things you can do for your employees’ long-term happiness as well as your own.

Use smart onboarding

Getting your new hires off to a good start will help them stick around. A well-thought-out onboarding process ensures that a new employee has a positive first impression of your organisation. But it takes more than just making a strong first impression to help them succeed.

It requires a personalised onboarding approach tailored to the needs, job, and performance goals of the employee. In a nutshell, you should assist them to grow and flourish over their initial weeks and months at your organisation.

4. Employ recognition strategies

It’s our nature to want to do things for which we will be rewarded and recognised. Rewards and recognition demonstrate to your employees what your firm values in their behaviour and assist them in achieving success, resulting in increased job satisfaction and loyalty.

Employees who feel valued and appreciated are more likely to stay with you in the long run. As such, meaningful employee appreciation initiatives should be a top focus in your entire employee retention strategy.

5. Offer competitive compensation and benefits

Everyone seeks to be compensated fairly. Most of us pay for necessities such as housing, utilities, and food. Most people also desire enough money to spend on frills. If you don’t pay your staff well, they’ll go work for someone who does.

It’s a good idea to conduct wage market research when determining compensation packages for your personnel. Find out how much your competitors are paying their employees and implement a salary range that is at par with those holding similar jobs.

6. Showcase the career path

Employees who remain stagnant at work may look for another position if there is very limited opportunity for them to improve their skills and knowledge. Presenting a projected career path to employees provides them with a sense of direction and purpose.

By outlining a clear career path for your staff, they’ll know how they can advance from their current position. It could be an upward or lateral movement. Alternatively, your staff can gain additional responsibility in their present role. Whatever it is, make it clear to your employees how you can help them achieve professional development.

7. Allow flexible working hours

Nowadays, employees want a flexible work setup where there is harmony in their personal and professional lives. Work-life balance has a direct impact on retention. As more and more businesses are becoming aware of this, failing to provide employees with flexibility in terms of work hours and location may compel them to quickly search for work elsewhere.

Allow for flexible work schedules if at all possible — let your staff pursue interests outside of work, attend appointments, and care for their families. If you need them to be at your business at specific times, you can still offer other forms of flexibility, such as offsetting schedules.

8. Cultivate camaraderie

Building good rapport and strong relationships with the people who work for you can serve as an incredible employee retention factor. Begin by developing a culture of mutual respect and an environment that fosters friendships.

Additionally, you must ensure that each team member feels a sense of psychological safety, knowing that their ideas will be acknowledged, thoughtfully examined, and never ridiculed.


Final Thoughts

High turnover is a problem in so many businesses, but it doesn’t have to be in yours. Any of these strategies have the potential to boost employee retention and keep you ahead of the game.

One of the most effective methods to improve your team’s work experience is to reinforce the value that their contributions provide to your organisation. Spread cheer and happiness regularly. Implementing peer-to-peer recognition is also effective.

It’s one thing to claim you’re committed to developing a solid corporate culture or that your staff are your most valuable asset, but do you really mean it? You don’t have to succeed in every endeavour, but you do have to show your efforts. Aim for constant progress in making your company a great place to work.

Ralph Wintle - Profile

Posted by: Ralph Wintle

Ralph is the Head of Product for Earlypay, an invoice finance platform. Having been in the industry for many years now, he writes content that aims to help small businesses grow.

 

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6 Reasons Why WordPress is Ideal in Startup Companies Today

Online presence is critical for any business looking to become a profitable venture. This is especially the case for startups that must leverage modern techniques. They can use a website to sell their ideas to stakeholders and their target audiences.

If you’ve just launched your startup, you’re probably worried about building a website. If you’ve already passed that phase and are thinking about the best platform, how about WordPress? A free website creation platform that’s ideal for startups. It allows startups to edit and alter the appearance of their websites without using code.

Every business needs a website, especially if it’s new and needs to grow into a successful venture. If you have no idea where to start, it’s important to seek help from a digital marketing agency for startups.

Getting a professional with a speciality in your business takes a lot off your shoulders. It gives you time to take care of other matters concerning your startup.

Usually, startups are short on cash, making it difficult to get experts to work with. Hiring a professional website developer enables a business to have its digital marketing strategy in order. So, how much should a startup spend on marketing?

According to experts, a startup should spend 12%-20% of the gross revenue on marketing.
Depending on the business strategies, you can figure out how to budget for the money. This is why it’s important to have an effective startup marketing agency.

A business needs to have a powerful digital presence to grow. Presently, customers Google businesses while comparing them to competitors. If you have a weak website or are not on the internet, you lose the game to your competitors. So marketers are leveraging digital marketing tactics, which has enabled them to increase their conversion rates.

The Benefits of WordPress for Startups

Many businesses, established and startups don’t know how beneficial WordPress is. Neither do they know why they need to use it for their businesses. In this article, we give you reasons why it’s a platform worth considering.

Let’s get started!

1. WordPress is Free

Nothing sounds better to a cash-strapped entrepreneur than hearing that WordPress is free. Which begs the question, so what’s the catch? WordPress is open source. Meaning that it’s not owned by anyone.

This website creation platform is backed by a billion-dollar company, Automattic. It also has the backing of volunteers all over the world who’re constantly working to improve it.

The platform is licensed under the General Public License. This makes it free for those who want to build websites. Users have access to free themes, updates, and plugins from the WordPress repository.

Just to make one thing clear. Yes, WordPress software is free. But that doesn’t mean that you will run a website at zero costs. There are costs attached to hosting, the domain name, and customisation.

Startup’s Scalability

As exciting as it can be, starting a business is challenging. So, how do you ensure that you are on the right path? You must integrate professionals and technology to make your business grow. By technology, in this case, we are talking about WordPress.

Apart from WordPress, you also need to seek the services of a startup branding agency. A properly funded startup branding strategy forms a roadmap for the company. It leads the company towards growth in the industry.

Advertising is another important tool for a successful startup. Now, advertising for startups is not as easy considering the limited resources. But that’s not to say that it’s impossible. Especially if you’ve adopted the use of WordPress, a free platform that can be used to talk about your products and services.

When using WordPress, you can display your ads in the sidebar. By using WordPress widgets, you can add Google Adsense in your sidebar. Then choose whether you want your ad to be fixed or responsive. This enables any visitor to your site to get to know more about what you do. In the long term, you start to reap the benefits

WordPress is Secure

When it comes to the security of a website, no platform is 100% safe. Especially when hackers are always devising ways of accessing company websites. WordPress hasn’t been spared either, considering its growing popularity.

What makes it a better platform is that it’s fairly safe. Reason being that it’s constantly monitored for security threats. Aside from that, its users are always quick to raise any security concerns. The platform is also prompt in releasing security updates. It also takes care of minor updates automatically by default.

As a user, it’s important to note that the security of your website is your responsibility. Select a reliable host with quality themes and plugins. Ensure that you have strong usernames and passwords. Also, be sure to update WordPress regularly. You should also backup your website every once in a while to enhance its security.

Extensive Plugins

Websites have different needs depending on different company operations. While some may be selling products, others may want an interactive community. WordPress provides a platform for different kinds of websites. It also allows companies to add functions that will enable them to achieve their goals.

WordPress gives you the liberty to choose a plugin from the more than 50,000 plugins in their repository.

The free plugins are great additions to a startup’s website. They can also add on functions whenever the need arises in business. For instance, a company may not need a live chat on its website at the beginning. But as time goes and the need arises, they can easily add a plugin for the needed functions.

WordPress is Mobile-Friendly and Easy to Use

There are more people today accessing the internet via mobile devices. And just so you know, Google doesn’t take kindly to websites that aren’t compatible with smartphones.

That is not something to worry about though, as WordPress has everyone covered. The technology it uses is compatible and can create web pages for smartphones. It also has a series of free and premium themes, with the ability to adapt to the size of the user’s screen.

When it comes to ease of use, WordPress has one of the best features. You can use it even without knowing any code. It’s just like working with any other processor. A startup can create web pages from a user-friendly interface. Not to pour cold water on the importance of basic coding skills, but even without them, you can still enjoy using WordPress.

The platform has courses, training, videos, podcasts, and blogs to assist you. It excels at Do-it-yourself, and even newbies can create content. It also allows you to embed third-party content like Vimeo and YouTube.

It’s Flexible and Customised

The other best thing about WordPress is its flexibility. The platform comes loaded with Javascript libraries that constitute jQuery.

Every theme on WordPress has in-built customisation characteristics that are easy to customise. The premium themes have built-in drop and drag features which are also easy to customise.

WordPress is so simple to use, it’s like finding one of the best webinar platforms, once you have found a great solution, you simply carry on using it.

Final Thoughts

If you’re an entrepreneur who’s just launched a startup, this article must have been informative. Now you’re well informed about WordPress and why your business needs it. As an entrepreneur, you certainly know the importance of saving on money and time, which WordPress offers.

The market has different types of content management systems, but they’re expensive. Consider choosing WordPress to help you get your business to the world.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Font Psychology: How Fonts Affect Your Business and Customers

The right choice of text size, typeface and colour can attract the targeted viewers and improve the value of your text. A business website, company logo or any visual symbol are the strong brand identities. Another significant representation of your business is font.

Many people think that font is just a computer program or file to display any letter or character. It is a common term for the understanding of people but designers believe that font is used to convert the attention of viewers into strong customer relations.

There are many powerful marketing strategies to create brand identities but it’s not much difficult to choose the font for your business and to attract customers. It is also important to know which font style will suit your business? In fact, the selection of font should accurately be aligned with the client’s expectations.

Fonts also affect the emotions and impressions of the customers a great deal. Designers often turn the lines and curves in such a way that it gives a perfect impression of brand identity and consumers instantly fall in love with their brand.

The most significant effect of font is Typography. It is the body language of the font and makes the primary impression on its viewers. Different styles of typeface can mark the psychological impression to the customers and give a strong message to your business.

What is the Psychology of Fonts?

Fonts matter a lot!!! In simple words, font psychology helps you to select the accurate font for your design. People have different feelings and thoughts; they are mostly involved in visual content. Therefore, it is a challenge for designers that how they hide their business message in typefaces.

The study of how Font affects the behaviour, feelings and opinions of the viewers is exactly called the psychology of fonts. It will allow you to select the most suitable Font for your design. If you are going to design a business-related font then Supreme font is one of the most popular fonts that many brands have been used in past and gain a lot of popularity.

In the modern era, the psychology of fonts has become a field of research. Many marketing strategies are available for applying the correct style of font with brand designing and advertising. It is also significant to understand how customers perceive your brand. Many larger corporations or even smaller businesses hire designers to enterprise their brands according to the desires of their audiences.

How Many Categories of Font are Available?

Fonts may be classified into three major types. These classes provide different responses to viewers. You can customize your own font design as per the requirements of your business or select any style from these; it all depends on your customer desires.

Let’s check them out!

1. Serif

The most classic type of font is Serif Font. This typeface formed a little tail at the bottom of every character. It gives the impression to its viewers that you are well established and traditional company. The audience mostly respects and trust such brands.

The great examples of Serif font are Book Antiqua, Times New Roman and Courier. Mostly these typefaces are adopted by consultants, law firms and financial companies because the words of this font can be easier to read.

2. Sans Serif

The Sans Serif font is around forever and a bit modern to Serif font. It is the most neutral, smooth and clean viewed typeface. This cutting edge and tech-focused font give a modern, sophisticated and straightforward look to its audience. Arial, Century Gothic and Helvetica are the popular samples of Sans Serif font.

This font is extensively accepted by tech companies and fashion brands. Even Google, Amazon, eBay, FedEx many other top companies adopted this font.

3. Scripts

Most decorative and fancy appearance fonts are Script fonts. These are used to attract customers and are most suitable to design the logos of companies.

It provides creativity and uniqueness to its audience. This font is the number one choice for fashion brands, beverages and food items or even children-focused brands. Script font gives a special look to its customers and an emotional response may be expected from it.

Instagram and Coca-Cola are great illustrations of Script font. These fonts are going to be elegant, creative, fancy and sophisticated with their designs. The most popular shapes of Script fonts are French Script, Vivaldi and Edwardian Script.

How to Choose a Font?

Here, the next important aspect of this discussion is how you can choose a Font according to your business and target audience. When you are creating a design for any business, you should consider every element and understand its niche.

The designers should detect the perceptions and feelings of the audience. Keeping in mind the psychology of fonts, they can draw a perfect typeface suitable for businesses as well as their customers. Classic font is an emotional connection between target consumers and possessors. Ultimately it will let you stand out in a crowd to attract attention.

How to Buy Fonts?

There are zillions of fonts available online and anyone can download them for their personal use. But with copyright laws, license plans need to be adopted for commercial, small business or even personal use. Startup businesses should maintain proper authorization in their marketing logos and fonts.

You can discover a wide range of perfect fonts on Font. They are a team of professional designers who crafted amazing fonts to help small and medium businesses to increase their online brand impact.

Conclusion

The power of font psychology affects the business and customers to a greater degree. Fonts can capture the perceptions and feelings of the customers. People don’t like to or have any time to read the scripts, in fact, they just realize visual contents. So, the attractive and eye-catching Font certainly drives the attention of clients to your marketplace.

The psychological impact of font designs directly belongs to the business approaches and decisions. The marketing strategies and plans are so relative to the brand identities for any company, so it is vital to understand the influence of this visual identity as well.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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How Management Software Has Developed the Business Industry?

Have you ever needed a business management system? Absolutely yes because this system will increase your customer engagement.

The management software for the business is developed professionally. This software is known as a business management system that works effectively to manage, control, organise and arrange customer and staff records. People love to use this software for managing the entire operations of their businesses. It is very beneficial for a well-reputed business firm to buy management software because it engages the clients. 

The main objective of this software is to facilitate the employees of the company. This software works flexibly and efficiently to provide all the services. It has many options to maintain the history of employees and customers. The business software is user-friendly and is compatible with all operating systems including iOS and Android. There is a manual working before the invention of the management software and it was very difficult to store the data of customers.

Aspects of the Management Software

The business management software helps to engage the clients with the products. This software allows the business stakeholders to cover all the areas of their sector. It is an effective tool for the employees to manage the running system of the business. This technology is developed by IT professionals for the management of the business. You can manage, control and organise any type of business data by using this software.

Businessmen and stakeholders love to buy this software because it works properly. This software is a reliable technology that provides many facilities and options for staff management. It also tracks the performance of the employees. All the features of this software are easy to use because it is user-friendly and flexible.

Most of the business software is developed for a specific industry but it cannot be transferred to another business sector unless its operations are changed. The management software is designed according to the requirements of the business. It is the high responsibility of the software developers to invent software that meets the needs of the business because it develops productivity.

The software for the business is an option to reduce the cost, time, and manpower that is needed to manage the system. It increases the sales and profit by cutting the cost to recruit employees for the management. Accounting software for businesses is using in the world to send, receive, analyse, manage, and audit accounts. This software is multi-functional and provides an excellent environment for the customers.

Business Software: A Revolutionised Development

The business application is fully operational having major features for the employees and clients. This system is a powerful platform that helps the management to schedule the appointment of the people. It manages the record of the customers properly.

Business software often stops working due to errors. These may be human, system, programming, or data error. It is the responsibility of the system controller to resolve the error so that the business management can resume their work.

Below are some important features of good business software:

Integrated Processes:
Most of the companies are using business software that covers the management and some of them are responsible for the controlling. Keeping this in mind, business management software is an integrated and operational system that provides a single platform for all the functions. Professional business software is adaptable to every business sector because it is a solution to all the management problems.

Data Security:
It is the top priority of your business to look for a system that is secured and guaranteed for the data. Look for software that is designed through multi-level controls because it ensures data protection. Good management software is helpful to save the internal data that safeguard the customers and suppliers.

Technical Customer Support:
If you are going to start a business, don’t forget to buy professional business software because it provides 24-hour support for your clients. It helps to resolve the major concerns of the customers including technical issues. A support feature is an effective option that facilitates the people.

Discussion

In this modern world, management software is essential for all businesses. Companies that are working on a small and large scale have to deal with various activities including administration, client management, suppliers contact., support, data management, and warehouse system, etc. For managing all these, they must need a professional management system to run the business properly. If you want to buy management software for your fitness or wellness business, contact wellyx because it provides simple and convenient software for managing the entire operations.

If you are running your business manually, try to make the system fast and reliable by taking it to the online platform because it will help to attract customers. You can make your business system smooth by transferring the data to the online management system.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Benefits of Leadership Skills in Today’s Tech World

Any organisation can work better when the leader of that organisation possesses leadership qualities. Not everyone has leadership qualities or not everyone can grab them. To attain these qualities, one needs to be down to earth and dedicated towards their organisation. The person who has leadership qualities has the power to influence the group towards the realisation of their goals. It is a process in which a leader has to guide, influence the behaviour of his subordinates, and motivate them to work harder to attain particular goals in a specified period. The leader must possess few qualities that are crucial for the achievement of their company: intelligence, maturity, and a way to tackle every situation patiently.

The work done by the subordinates fully depends on the leader. The leader plays the main role in shaping and moulding his team members to achieve the company’s goals. There is a difference between being a boss and being a leader. The boss is the one who thinks about himself only but the leader coordinates with his whole team and treats everyone equally. For the successful running of an organisation, one must be a leader, not a boss. The leader is crucial for the company as he builds up the morale of his subordinates, motivates them, and builds confidence in them. Every leader has to give a leadership test at one point to prove their skills. Let’s study briefly the benefits of having the quality of leadership within ourselves.

Vision and Values

Every organisation possesses its vision as to where they have to reach within the next few years. When anyone starts a company, they start with the motive to grow it over the years and make it one of the best companies. Due to routine work, the employees of the company sometimes forget the actual goal of the company. For fulfilling the short-term goals, the vision and values of the companies are ignored. It is the responsibility of the leader to remember their team members about the actual vision of the company. A good leader will take charge and motivate their team members to work according to the values of the company and how to implement them in their daily routine.

Boosting Morale

You can’t imagine a company without employees. They are an integral and inseparable part of any organisation. The organisation doesn’t work only because of the people who are at high posts. In reality, companies work because of the employees at lower stages. The amount of effort they put in to make a company successful always gets ignored. Without these people your company is nothing and you can’t fulfil the goals of the company. It is expensive and time-consuming to recruit the staff after some time. To avoid this, you can build the morale of your employees to work harder. The loyal employees will work harder and give their best to fulfil the company’s goals. A good leader boosts the morale of the employees to keep them happy and accept them as part of the company.

Communication

It is a crucial quality that every leader should have. There can be problems in the future if there is a lack of communication between members. Lack of communication is the biggest hindrance in the achievement of the company’s goals and targets. In companies, decisions are made that are not properly communicated to the staff. This can create the problem of miscommunication in the future and lead to a ruckus in the company. Sometimes the employees don’t accept the new rules and they stand against their company. It is the responsibility of the leader to ensure whether the news is reached to everyone or not. Even the leaders personally through mail or meetings inform the employees about the changes to avoid any miscommunication.

Motivation

If the employees of the company are motivated then the company can achieve any goal they want to achieve. The quality of motivation keeps the employees working harder towards achieving company goals. Sometimes a situation comes when employees start losing their motivation due to any reason. They don’t work properly and don’t put their efforts into achieving their goals. So, a good leader should take charge and motivate his team members to work better. A good leader politely handles this situation and in a friendly way motivates their team members. A good leader always recognises the hard work of its employees and appreciates them for it which motivates them to work better in the future.

Resources

For any work to be completed on time there is a need for proper resources. When companies don’t provide the employees with these resources, they don’t work properly that badly affects the goals of the company. A good leader has to check whether the resources are properly available to the employees or not. It will show your concern towards the employees and produce quality work they will put their efforts to work effectively.

Organisation Adapt Changes

Changes are a crucial part of the organisation. When your competitors are adapting changes and technology to upgrade themselves then you should also. So, the leader accepts the changes and moulds their work according to those changes. A good leader motivates and guides his team members to work according to new changes and achieve the goals of the company. A leader communicates with his team members, and all together work on the changes and understand them properly. The leader should have the quality of leadership assessment so that he can assist his team in a better way.

Increase Productivity

A leader who has effective leadership qualities can increase the productivity of his team members. Leaders are the one who guides and motivates the employees and appreciates them so that they can work better in future. These qualities indirectly tell us that the manager has effective leadership qualities and can increase productivity. Good leaders always try to solve problems, understand situations, and come up with sensible solutions. The leader provides leadership training to its employees so that they can achieve heights and contribute to reach companies goals. A leader should select his top employees and provide them with leadership skills for their better future.

So, these are the benefits that explain why every leader should have leadership qualities. The person who takes leadership training clarifies his vision and knows what they want in the future. People who possess effective leadership qualities have good career prospects. The company invites such talent to work for their company and use their skills for the betterment of the company.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Affiliate Marketing – Is it Still a Viable Source of Income?

There are many ways that you can make money online. The internet has given rise to eCommerce, and this in turn has paved the way for companies like Amazon. As a result, we now have things like affiliate marketing. Affiliate marketing is essentially where you get paid to promote and sell other company’s products.

For example, you can become an Amazon Associate. This means that you will provide links to various Amazon products on your website. When customers click on the link and make a qualifying purchase – you get a commission. But is this still a viable business plan and can you make money from affiliate marketing? Find out below.

Advantages of Affiliate Marketing

First, let’s look at the advantages of affiliate marketing. What makes it so popular? The following are some of the main advantages:

  • You don’t have to develop and sell your own products.
  • There is no shipping or delivery to organize.
  • Someone else essentially fronts the main business’s costs.
  • There is a vast range of affiliate platforms and products available.
  • Anyone can become an affiliate marketer with minimum experience.

As you can see, it is an accessible business model. Anyone can sign up to affiliate platforms and start promoting products on their website. Also, due to the event of simple website builders like Weebly and Wix, anyone can easily create a website.

Also, the main advantage is that you do not have to do anything other than research products and advertise them on your content. You don’t have to design and manufacture products. Nor do you have to deliver products or deal with customer feedback – you are essentially a third-party marketing tool for the business that actually makes the product.

Disadvantages of Affiliate Marketing

However, affiliate marketing does have its drawbacks as you can see below:

  • It is a highly competitive market with many other affiliate marketers.
  • Commission can often be low.
  • The commission is usually only based on qualifying product sales, not just clicks.

It is an incredibly competitive type of business – there are thousands of other people doing exactly the same thing. It also takes time to research the best products and to develop an SEO strategy to promote your website to hopefully earn an affiliate commission. You may also have to do additional promotions like creating business cards (You can use tools like Businesscards.co to do this) or social media campaigns.

So Can You Make Money Via Affiliate Marketing?

The short answer is yes. Affiliate marketing is still lucrative and there is certainly money to be made. However, you cannot expect to make a fortune overnight, with minimal effort.

Developing a successful affiliate portfolio and brand takes time and effort. Firstly, you must spend time developing a business website or blog where you can utilize affiliate links. This in itself is no small task.

Secondly, you must then promote your website or blog successfully to gain exposure. As a result, you may have to learn basic SEO, and how to optimize your web content for search engines like Google. This again takes time and effort, and you must be willing to learn new skills.

Lastly, you must also spend time researching products and develop strategies for your affiliate business. There are millions of potential products that you could promote – but which are suitable for your business? You must therefore be willing to spend time looking through platforms like Amazon, and finding out which products have the best potential to earn a commission.

So yes, it is perfectly possible to make money with affiliate marketing – but it may not be as simple as you may have initially thought!

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Why Your Business Needs SEO in 2020 – 10 Reasons to Invest in SEO

We’ve put together a pros list with essentials tips to understand why your business needs SEO in 2020, whether it’s in the future or just in general.

1. SEO Offers Long-Lasting Results for a Business

SEO is a long-term strategy which will bring you long-term benefits. It has a noticeable impact on your business. You probably heard or maybe you’ve asked yourself this question: “How long will it take me to get ranked #1 for my keywords?”. I’ve seen lots of business owners and companies that start doing search engine optimisation and, after a month or two, they just give up and say “SEO doesn’t work” or “We didn’t get the results we needed to justify the cost.”

If you start a new website, it is important to know that you’ll see results in approximately 6 to 12 months. It might seem a big period of time for some, but if done correctly, it will keep your website on SERP and the results you get can last for years. This can have high SEO importance for small businesses that are struggling to succeed.

If you have had a business for some time, then you know how important it is to keep your portfolio and generate conversions. Having search visibility is a great asset for achieving results. SEO can help you by offering visibility in SERP and afterwards with monetary results, but you have to invest in it – time and money.

There are lots of factors that should be taken into consideration when we think about SEO. You need expertise and a feasible plan to achieve SEO success

SEO is and will be a good investment for an online business, which brings us to the next point.

2. You’ll Receive Impressive ROI

SEO brings a great return on investment if you have a healthy budget and an on-going process. Don’t set unrealistic expectations. Budget 6 to 12 months of SEO, otherwise you risk losing money, and you’d better use that budget for something else. Paying for just a few months won’t bring you the results you’re longing about and you’d be like throwing money outside the window.

An investment in SEO is an investment in your business’ future. SEO can bring in about 15 times more clicks than PPC advertising. It is a long-term strategy, as we’ve mentioned before, and it shouldn’t be seen as an immediate way of generating sales. A long-haul plan will bring you a return on investment because SEO is an online marketing strategy with one of the best ROIs.

It might be hard to calculate ROI, but you have lots of analytics you can track and evaluate your goals. Even so, organic SEO is way more powerful than other online marketing tactics, even stronger than paid search ads. SEO is about 5.66 times better than paid search.

The results in the first months of using SEO might be awfully small. But after the 6th month, things start to soar. You’d have to wait until the big leads come pouring, and you’ll need SEO for that.

3. Organic Search Is Often Times the Primary Source of Traffic

Organic search is accountable for a huge part of a website traffic source. Lots of studies strengthen the value of organic search and its importance. Around 51% of all website traffic comes from organic search and only 10% from paid search, 5% for social, and 34% of all other sources.

Search visibility is a great asset and Google owns a significantly larger piece of the search market than competitors such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and other more. We all know the importance of a trusted website; a website that everybody likes is always liked by Google. Quality and constant website optimisation will keep the website as a trusted source by Google and be qualified as a good ranking position on the first page of the search engine results.

There are over 40,000 search queries every second on average on Google, which means 3.5 billion searches per day.

4. SEO Can Be Cheaper Than Other Paid Search Strategies

It can be cheap if we take into consideration a 6-month plan. For SEO you need to invest a lot more money in the first phase, compared to other paid advertising methods where you have to pay from month to month if you want to keep receiving traffic on your website.

Paid search marketing, compared to search engine optimisation, has a shorter time for returning conversion, but your business should invest to see results. As long as you keep paying for results, you’ll get them, which in the long term is not so equitable as SEO.

SEO converts more efficiently, SEM has more speed. Search engine marketing includes every form of paid advertising for your business. Lots of people don’t invest in search engine optimisation because it is expensive at first and desire to look for cheaper alternatives that unfortunately don’t have continuity and stability.

SEO has leverage on improving search engine visibility at a cheaper cost than SEM. The first one is a true investment in your business’ future and not a marketing cost.

5. SEO Is Quantifiable

SEO will provide lots of analytics data for your website. The only struggle you’ll encounter is pulling the data yourself and making decisions for improving your results. It might be a little tricky to understand the data and you’ll have to chew on it more before taking any actions. Any good SEO practitioner will start by finding the rotten data from the pile, which shouldn’t be a big challenge.

There are tools that can help you keep track of your website’s performance. Google Search Console provides data regarding pages that have the best performance, mobile issues regarding your content on-site, indexability.

Google Analytics gives all sorts of data regarding your website and third-party apps if connected. You can see information about:

  • your audience: what they like, what they read and so on;
  • traffic sources & other channels of collecting users: different websites, paid ads, paid search, social and more;
  • viewed content and behavioural actions on site: most clicked pages, particular events.

On top of these two tools, you can opt-in for SEO tools, that show lots of other features such as authority pages, competition ranking, linking situation, on-site errors, duplicate content, slow page speed, content marketing gaps, lack of mobile-friendliness and so much more. Mobile traffic has experienced high growth in the last years. You shouldn’t forget about these elements if you want to grow your business.

A proper way to start would be to make a site audit, then look at the traffic that comes your way and check those pages to see if you need to improve them or redirect the link if the content is obsolete. Next on the agenda would be backlinks evaluation and competitive analysis. So start with on-site technicalities, then move to SEO off-site elements.

6. SEO Offers Credibility and Trust to Your Audience

2020 for sure means trust and credibility more than ever, with the latest migration to HTTPS. That means the goal of SEO should be to build trust and credibility to Google, to the user. User experience and SEO together mean business success. In the old days of SEO, it was simpler to rank by taking all sort of shortcuts. Now, the internet user plays one of the most important roles. You need to know your target audiences very well and to fuel their appeal for your brand to build authority. That way you’ll have the opportunity to quantify your marketing efforts.

Everybody wants traffic, trust, and credibility, but few people really know that UX is involved in this process. If you gain trust and credibility, your website will earn authority, but authority doesn’t come easy. And for that, you need to offer valuable information, have a clean and easy-to-use website. It takes time, patience, effort to make your audience trust your brand and the content you provide. Every business growth needs UX in their lead generation strategy.

Website design such as easy navigation and intuitive site structure are a starting point for creating user-friendly websites. It is very important to have relevant content and description for each section of your menu and every page that you have. Speak the language of the user and don’t try to change the wheel on the natural funnel process otherwise, the user will feel disoriented.

Effective SEO relies on three pillars: authority, relevance and trust. Google has something called the Trust Factor, which is a combination of lots of factors that calculate how trustful a site is. The more trustful a site is, the more likely articles will be ranked higher on Google. A website is considered to be less trustful because it has harmful and/or has low-quality content.

If you want to see how trusted your website is, there are tools that can tell you on a scale from 0 to 100. For example, Majestic Trust Flow is such a metric which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain.

7. Voice Search Keeps Growing and You Need Higher Visibility in Search

Voice search has increased tremendously in the last few years. Even studies showed that. Mary Meeker’ annual Internet Trends report shows that voice search queries are now 35 times larger than they were in 2008 (when voice search was launched).

There’s no doubt that voice search has had accelerated growth and will become even bigger in 2020. Lots of brands developed voice search technologies for assistant apps that listen to the user and give audio results based on their queries.

SoundHound, an audio and speech recognition company has found 4 categories of voice search queries:

  • Personal assistant: that includes to-do lists, scheduled meetings and all sorts of events, texting, calling on the phone plus other day-to-day activities.
  • Fun and entertainment: buying and listening to music, searching movies, TV series and similar actions.
  • General information: web search, news, publications, and similar media.
  • Local information: searching for restaurants, hotels, and places near-by, traffic jams.

You need to make your audience more aware of your brand and make them hear about you more often. It will help you by raising your brand awareness and get further benefits such as authority, traffic, revenue. When implementing SEO is very important to know your users, to connect with them and make them recognise you by the particularity that you have. This way you’ll be memorable and breed brand recall, so you get more customers to stick with your brand. You need to make them always look and search for you.

8. You Can Push Your Audience Down the Funnel With the Right Type of Content

SEO starts right at TOFU, which is not food. It means the top of the funnel. You might make a correlation with food, and think of it as an appetiser. Because SEO is in the first league, where your audience is. You have to attract a large portion of users right from the start, and then push them down the funnel through the middle of the funnel (MOFU) and bottom of the funnel (BOFU) by using other techniques.

In the first phase of the buying cycle, the user lands on our page and you have to maintain them thereby offering valuable content and useful information. So the process of search optimisation starts with keyword research, understanding your audience, learning their language. There are other technical SEO elements that should be taken into consideration, such as high loading speed, high quality and lossless images, mobile-friendly website, un-broken pages and so on.

9. You Can Get More Customers and More Traffic with Local SEO

If we’re talking about the reasons why you need to invest in SEO, then local optimisation should be on the list. Due to the increase of mobile searches and voice searches, local SEO has started to dominate the SEO trends. Now, it became mandatory for every online business.

Searching for any business location on maps helps the user have more trust and knowledge of your business. It can get to you faster and receive recognition through reviews.

Google My Business is a great way to start your local search engine optimisation process. There you can add NAP (name, address, phone) information and you can connect your website, link a social account, add pictures and a lot more.

For example, you have a restaurant near the stadium in Madrid and one of your customers is visiting the stadium and afterwards decides to eat. Then they look for a place that they like nearby him and end up in your restaurant.

You can use local optimisation for your blog and search for local keywords to include in your articles and also to boost your rankings by targeting top positions in Google. If you are targeting for a specific location, then use the Keyword Tool and Content Assistant, which is very simple and easy. For example, if you are targeting real estate school and your business location is Chicago there are two situations:

  • If you want to target only the people from Chicago or who are in Chicago, my recommendation would be to choose the “real estate school” and set the local tracking.
  • In case you want to target other cities besides Chicago, you should choose the option to track “real estate school in Chicago” so you’ll see all the searches made from other cities.

10. You Can Get New Opportunities for Your Business

High-quality SEO can bring you lots of possibilities for building a better business and a bigger brand. Not only will you improve your business, but you’ll also make it sparkle.

When people understand your brand due to a quality search engine optimisation process then you reached a new phase in your business growth. If you have a well-known brand, people will search for you, share your content, ask for guest-post and contact you for collaborations. It can become a love mark, a concept that is used when brand loyalty goes beyond reason. And to create a love mark you need great stories that trigger sensorial effects which goes beyond the monitor. It is also important to demonstrate commitment and empathy to the audience.

Conclusion

SEO is an important part of any inbound marketing plan because it helps people find (then share) your content. A business should invest in SEO to get the desired results.

Implementing quality SEO has lots of benefits for your business, no matter how big or small it is. It will always be beneficial to make the most of your SEO and increase the opportunities to grow. Comparing to other paid search tactics, SEO has the guarantee of a long-term relationship. You’ll invest, and get the results for a more extended period. You don’t have to pump money to keep it going. If done correctly, it will go on by itself.

For some further reading, you can research How To Develop a Profitable Digital Marketing Sales Funnel.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Should you choose a freelance team over a digital agency?

If you are a project manager, or you are responsible for finding talent for the company that you work for, you may be tempted to turn to large digital agencies for your project. Sometimes, though, it makes more sense to choose a freelance team over a digital agency.

Looking to a large agency is a perfectly natural response and it does make a certain amount of sense: established reputation, larger teams to work on your project, etc.

The trouble is that the two reliability signals mentioned above are largely perception based. Reviews can be faked, for example, leading to false signals in terms of reliability and professionalism. When choosing a freelance team over a digital agency, you are more likely to head for a freelance network such as PeoplePerHour.

Reputation signals here, such as reviews and ranking, are near impossible to spoof which makes them much more reliable and trustworthy. If the numbers say a freelance team is of very high quality, you can take that to the bank.

Of course, an established reputation is not the only consideration.

Cost versus quality when you choose a freelance team over a digital agency

Contrary to popular belief, the cost does not always reflect quality. For professional freelance teams, the quality is always going to be on a par with their much more expensive digital agency counterparts. In fact, very often, the quality coming out of a freelance studio is even better.

It may well seem like the opposite would be true, but let’s take a closer look at this. Agencies have lots of staff, in terms of the creatives and the behind-the-scenes staff that keep everything else ticking over.

All of this is very expensive, as you can imagine, and this isn’t taking other running costs into consideration either. Things like office space for all those people, equipment, IT departments, exorbitant advertising costs to stay ahead of other agencies… it’s a very expensive business.

This, of course, is reflected in the cost to the purchaser, the client, but in order to keep even those rates down, so they actually sell services, to begin with, they have to do something else too.

Digital agencies are under immense pressure to make sales, keep the revenue coming in and keep the business going. To this end, each creative department is under a massive workload weight. With strict output targets to meet, so they serve as many clients as possible, quality is obviously going to suffer.

In the instances where quality is maintained, there is going to be other areas that are lacking: delivery times, customer support, query responses, time taken for edits to be performed… everything is affected when companies put staff under undue pressure.

Why choose a freelance team over a digital agency? What’s the difference, surely freelance teams are under similar pressure to stay afloat? Not so. Let me explain.

Freelance teams are often the better option

A bold claim, right? Maybe, but it’s entirely justified. Depending on your actual needs, you may be much better off if you choose a freelance team over a digital agency. Here are just a few reasons why that statement is true.

Freelance teams are cost-effective

Because freelance teams have much lower overheads (they rarely have multi-user studios, with members of their team often working remotely) there is much less pressure on them to stack clients like an air traffic controller in order to pay their bills. In fact, a freelance team can take fewer clients at one time and still meet financial requirements.

What does all of this add up to? The quality of work that is produced remains the same, and very often it is actually increased as pressure is reduced, but the cost of the creative work is brought down and sometimes dramatically.

Cost does not equal quality, and freelance teams have been proving exactly that for years.

You know exactly who is working on your project

When deciding whether you should choose a freelance team over a digital agency, you need to decide how much you value accountability. Sure, the agency as a whole takes ultimate responsibility but are you entirely comfortable not knowing who did what, why and when?

Agencies are pretty well known for their inherent lack of transparency, which is not something many companies are comfortable with.

With a freelance team of creatives, you always know who is working on what, as teams are usually comprised of people with very specific skillsets and the teams are, by their very nature, quite small. Many freelance teams will also brief you on who will be working on which part of the project for you.

All of this helps to instil a level of trust that just isn’t possible with a digital agency.

Freelance teams are heavily invested in your success

A freelance team wants your business to succeed… Scratch that, they need your business to succeed. If their own business is to survive, they need to be sure that they do the very best possible job for you. A customer that is dissatisfied is very likely a customer that they will never see again. Worse, they could actively damage overall reputation.

Freelance teams are by nature heavily invested in the success of their customer’s business, particularly where the work they have done has a direct influence on their success or failure. It’s because of this, above all other reasons, that the question “should you choose a freelance team over a digital agency” stops being a question.

A digital agency, unless they are totally useless, will survive a customer’s failed project or business. A freelance team has much more to lose, so you can be sure they are going to put every effort into making sure your project is everything that it can be.

Digital agencies are not usually as responsive as freelance teams

Digital agencies typically only operate between the hours of 9 am and 5 pm, sometimes a little later but not usually. Outside of these hours, they are not normally contactable, so if you need to get in touch with them regarding your project you will almost always have to wait until the next business day.

Many freelance teams are comprised of creatives in several different countries. Silva Web Designs, for example, has freelancers in the United Kingdom, the United States, Australia and Portugal. What these varied time zones mean for our clients is that we are contactable 24 hours a day, 7 days a week.

Ask yourself “how quickly do I need an answer to something that is time-critical?”.

The answer is pretty obvious, but if you are responsible as to the answer is pretty obvious, but if you are responsible as to whether or not your company is to choose a freelance team over a digital agency then you should know that freelancers are much more responsive. Their business depends on it, and if yours does too then you already have the answer to the overall question… you choose the freelance team. whether or not your company is to choose a freelance team over a digital agency then you should know that freelancers are much more responsive. Their business depends on it, and if yours does too then you already have the answer to the overall question… you choose the freelance team.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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5 Reasons Consistent Business Branding is Important

Web design, believe it or not, is much more than the elements that visitors are actually able to see. The design of a website has a significant impact on many elements of your business. This is because of the fact that an online presence is one of the more important things that a business needs to keep in mind. If you take consistent business branding seriously, you will be helping to keep your visitors happy.

Consistent business branding creates a familiarity between your brand and website, one that allows users and customers to feel more comfortable with doing business with you. This is because your business will become to look and feel more ‘legit’. It will also make it easier for you to create a distinct ‘personality’ for your brand.

When we talk about design being associated with both a ‘real’ world and digital presence, it is important to understand that when we talk about consistent business branding, we are talking about colours, logos, fonts, your brand message… and it all has to be the same, be consistent, between your online and physical business branding.

The more consistent your brand is, the easier it is going to be for you to build trust for your brand. Why? It’s because people search for companies that they can rely on. As mentioned already, consistent business branding is not just about the visual elements of your website or your bricks and mortar location, it is also about making sure that there is a comfortable interaction between customer, brand and website.

The importance of consistent business branding

Business brand consistency also includes all of your methods of expression, such as video or image content, that will affect how people form opinions about your brand and whether those opinions will be positive or not. Of course, the overall brand consistency is going to depend on the consistency of your messaging, what do you offer exactly, and design.

In the digital world, creating and publishing web content is relatively easy. An idea is very quickly developed from concept to finished product. When it is this easy, is it really all that surprising that lots of brands fail to check for consistency, while some others simply ignore it in favour of speed and getting content ‘out there’.

Your business should not allow itself to fall prey to quantity over quality. There shouldn’t be any variation in things like presentation or interpretation. Any brand that keeps changing is not going to build trust, nor is it going to be perceived as reliable. Large brands rarely change their branding, and that’s because they know how potentially damaging that can be.

Consistency becomes especially crucial when it comes to web design, given just how central the internet to people’s lives the internet has become. Firstly, working toward consistent business branding, make sure that the basics like nav icons, images etc. are in the same place on each page of your website. This way, your site visitors will not be wasting time trying to work out something as simple as how to use your website.

In addition to this, consistent business branding can actually help to lower costs. With a consistent layout, developers can get to work with pre-existing templates meaning that new ones don’t have to be created. This cuts development time, which in turn cuts your costs. The first thing that should be taken care of is the colour scheme – make sure that it is consistent with headers, footers, logos, the background etc.

1. Branding

The single most important thing is to make a crystal-clear connection between your brand’s message, its name and the logo that you are using. This type of connection is extremely helpful. It can even help where the brand name has zero to do with the product being sold. For example, nobody would reasonably connect the name of a planet with a chocolate bar, would they? It does, however, become that much more memorable.

Reinforcing connections between very different elements show to visitors that the details matter to you and this, in turn, makes your look more trustworthy in the eyes of the customer.

2. User interface & User experience

These two aspects of the design have many features of their own, but the main goal that the majority of designers wish to achieve is a sense of predictability and convenience. Take buttons, as an example. Buttons should be immediately recognisable as being buttons, they should also be actually clickable. Not only should they be usable and identifiable, but they should also look and act the same way on all of your pages.

In this way, site visitors will very quickly get used to how your website works, and they will be able to enjoy a relatively seamless experience without distraction. Consistent business branding such as this is well worth investing in.

3. Information communication

It is also very important to keep consistency in mind when it comes to communicating information to site visitors and customers. Your users are going to find it very difficult to find the information that they need if it has been placed in random places around your website. You should be aiming to keep things as simple as possible.

Care should also be taken with font elements such as bold and italics. These can very easily lead to distraction, so be sure that such text is on the same level of importance. Another way to draw attention to a certain piece of text is by using a larger font. That being said, you should take care here too so as not to create confusion with too many sub-headers.

4. Messaging

The right colours and striking logos are important in making your branding visually appealing, however, it is also very important to consider the message of your brand and how it contributes to constructing a strong and consistent business branding. Very often brands will leverage websites to demonstrate how their services or products are superior.

While the above is true, and it is advantageous to demonstrate expertise and accomplishments, it is also true that you don’t neglect the other way you can leverage your website to get your message across: by using it to explain to potential new customers just how you can them too.

5. Logical flow of consistent business branding

The logical flow of design is also something you need to be keeping in mind. For instance, if you have a medium-sized image in the middle of a page and you follow on from there with, say, a 60-word description, then logical design flow would dictate that you do the same with the next image.

Visitors will very quickly pick up on the logical flow of the content, making it easier for them to read and to understand. Logical flow is in use on the sites of all major brands, as they tend to follow best design practices to make things easier for people to move from browsing to purchasing.

In conclusion

Consistent business branding allows visitors to feel more familiar with your brand and your website. Consistency across platforms also helps in the exercise of building trust and creating an image of a brand of being reliable. Web design, done consistently, serves several other purposes including helping to cut costs and make the entire visitation process more convenient for your customers.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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