Everything You Should Know About Connection Between SEO and HTML

You don’t need to be an HTML guru but should know essential SEO HTML tags and elements linked with optimisation. They will help you make content searchable by Google and other engines.

How to Use SEO for HTML Website

HTML is the standardised markup language for web documents. When a search engine comes across your content, it looks at your website’s HTML tags. This information helps search engines like Google categorise and evaluate your content.

Let’s review the main SEO HTML tips regarding tags and attributes to help users find your content.

The <title> Tag

Being responsible for the title in the search results, the <title> tag is one of the most important in search promotion. It helps search engines understand what the page is about and determine the relevance to user queries. The most important information in the title should fit in 60 characters.

SEO for HTML Website Meta Tags

In addition to the <title> tag, <head> contains tags of <meta> type, intended for browsers and search engines. The correct use of meta tags allows to increase the attractiveness of snippets and manage page indexing (you can also choose SEO auditing tools like splatjs.com). It ensures the correct display of the web pages to users.

Meta Description

Talking about SEO for HTML websites, a special role is given to Description meta tag. The information from this tag does not directly affect the ranking of the page. However, Google uses it to form descriptions in the snippet. Also, search engines take it into account to determine the relevance of the page content to the search query. A catchy description will help attract visitors to your site.

Meta robots

Robots help you specify the rules for indexing pages and links on them. The index value indicates that robots can index the page (otherwise, change the value to noindex). The follow value allows links to be indexed (otherwise use nofollow). If there are no meta robots, the page is open for indexing.

Meta Charset

The “charset” attribute indicates the encoding type of the document. Use it for browsers to correctly display the text of the page. Many browsers have learned to recognise the document encoding automatically, but it is still recommended to write a short string to avoid possible problems.

Meta Viewport

It tells the browser how to handle the page size and scale it to fit the device screen width. If this element is missing, mobile browsers use the desktop version by default and try to optimise it. It may result in a disproportionate look at the page content. Search engines consider such sites not adapted for mobile devices and lower it in the search results.

Meta Keywords

This meta tag should contain 5-7 keywords describing the main content of the page. Previously, it had a strong influence on the ranking, but it has lost its significance due to the actions of unscrupulous webmasters and the constant development of search engines. However, we still recommend using it.

SEO HTML Rules for Link Tags

The <head> block also contains <link> tags that link the document to other web pages. Consider the following attributes of the “link” tag: “canonical”, “next / prev”, “alternate”. You can also inform search engines about the mobile version of the site using the “media” attribute.

The “rel=”canonical”” Attribute

Use it to resolve issues with duplicate content: when the site has pages that are close or identical in content at different URLs. The attribute tells search engines which of the duplicate pages to index and show in search results. It also passes on the link juice and other characteristics of the duplicates.

The “rel=”alternate”” Attribute

Use this attribute to indicate alternative versions of the site’s pages, such as different language versions or the mobile version of the site. With its help, search engines choose which version of the page to show to a particular user in the search results.

SEO for HTML Website Content Optimisation

With text formatting, you can place accents and make it readable. Search engines recognise formatting tags and always prefer “convenient” texts. Content with a clear structure and markup is easier to perceive both by search robots and users. Errors in content markup can affect the validity of the code. The incorrect layout will distort the display of the page in a browser and may lead to misinterpretation of its content by engines.

Headings H1 – H6

There are many tags for decorating the text content. The most important is the H1-H6 heading tags, especially the main page title, H1. Along with <title>, this tag informs users and search robots about the content of a particular webpage. Heading tags often contain the main theses of the text and, having skimmed through them, the users understand whether they will read the text or not.


SEO website HTML tips imply basic knowledge of the HTML language. An SEO specialist (SEO for beginners also applies this) should focus on optimisation of tags from the <head> block, with the information for browsers and engines. It helps search engines understand what the page is about and how to interpret it. It is equally important to optimise tags and attributes located in the <body> since users see information from this block. The main thing is to understand how and why to use each tag and make content primarily for people, not for search robots.


Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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6 Easy Steps to Rank New WordPress Content Faster

Want to rank new WordPress content quickly?

Sometimes it takes some time for search engines to index new content, so your site may not appear in current searches or receive a lot of traffic.

However, it would be best if you never ignored the ranking of your new content.

Many site owners don’t know this, but if you, as a WordPress website owner, don’t place much importance on the ranking of your content, you won’t be able to drive traffic to your website. It would be best to consider the ranking of your content from day one.

When you do this, your site can get a lot of research and fantastic traffic. Same as pre-orders integrated through the WooCommerce pre-order plugin create much of the hype for launching the product. In addition, the ranking of your content will continue to improve as your WordPress site gains more authority in search engines.

However, various websites initially have difficulty getting organic traffic. WordPress SEO practices should be implemented or deployed to address this.
Following are the six easy ways to rank your new content for WordPress faster.

1. Install an SEO plugin

Any WordPress site needs an SEO plugin to change the way its pages are displayed on search engines. And when it comes to SEO plugins, AIOSEO and Yoast SEO are probably some of the most popular choices.

To do this, you need to install and enable the All in One or Yoast SEO plugin for WordPress.

All in One SEO makes it easy for WordPress to do SEO without any special skills. Yoast SEO has many built-in features that allow you to manage your website’s SEO directly.

The plugin displays an installation command that walks you to the beginning upon activation. Configuring the SEO plugin automatically does most of the SEO work. For example, if an SEO tag or description is missing, a plugin may be created automatically for you.

But with these plugins premium versions, you can do more to increase the ranking of your new content search.

2. Add Google Search Console

It is a free tool that helps website owners track the performance of their website in search results.

This will allow you to track your results and receive notifications when Google cannot crawl or index any pages on your site. You can also use the website to notify Google of any updates automatically.

3. Configure XML site map

The WordPress Sitemap is a list of all the public URLs on the WordPress website. Sitemaps help visitors and search engines navigate quickly and easily across all URLs on a single site. They can also show the distance between different pages and the value of each page.

WordPress maps also tell search engines about pages on your site that they haven’t indexed before. It shows the structure and organisation of web pages by providing a complete list of standard URLs.

This will help meet your website’s needs by notifying your website’s search engines that there are no duplicates. Sitemaps also make your site more user-friendly, which improves its position on search engine results pages (SERPs).

4. Perform Content Optimisation

It is the process of ensuring that content is well written to reach a wide range of audiences. Web content research is essential for writing all content, but it’s also crucial that landing pages include information about other aspects of the content.

This should include indexing search terms, adding metrics and tags, and related links. You should also add headlines to increase your CTR and visibility to increase your customer experience.

As with images, be sure to optimise the description and title tags when you post a video to your site, as search engines use these tags to understand the content and context of the video.

Once your video is good, many websites you can use to host your videos, such as YouTube and Vimeo, offer inline code that you can put into HTML your website, allowing visitors to watch your videos directly on your page, but not. You should visit the video site. Edit the video file name as you would for the images, that is, by adding keywords.

5. Internal linking

Communication is necessary before your business can be organised. Google is more likely to find your posts and pages if you link to something online. Internal links lead to your content and give Google an idea of the structure of your site.

They can queue your site, allowing you to rank the most important pages and promote more relevant links than other less important pages. Therefore, using internal links can improve your SEO.

An internal linking means strategically distributing your site’s links on your content. Links worked for both your users and search engines to find the content of your website.

Your users use the links to navigate your website and search for content that interests them. Links are essential for your visitors as well as search engines. 

6. Integrating Social Signals

Social signals are related to the collective sharing, liking and general visibility of a website on social media, as perceived by search engines. This representation contributes to the ranking of organic search on a page and is viewed as another citation form similar to backlinks.

Social media is now more than just messaging and finding ways: it affects your content for SEO. This is why it is more important than ever for the content marketer to create a creative marketing strategy that promotes the best content to deliver value to your visitors. 

Wrapping up

Think of a way to ensure your new item is listed and sorted correctly. The easiest way to track this is to use Google Analytics. Google Analytics is used to track website performance and visitors.

It can help organisations identify key sources of human traffic, measure the success of their marketing and advertising activities, track goals (sales models, add products to the drive), explore patterns and trends in human interactions, and find your visitors information such as demographics.


Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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