5 Platforms For Effective Communication With Freelance Content Writers

In today’s world, every business needs a fast communication tool. With more and more employees working remotely, communication is the only way to ensure productivity and effective results.

For most businesses and employers who post part-time freelance jobs on sites like Upwork, it’s not enough to simply hire a freelance writer and pay them for their services. You’ll need to constantly communicate with them to ensure that they meet milestones and deliver the project efficiently.

But how do you do this, especially if the freelancer technical writer lives in a different country? Well, there are tons of cost-effective communication platforms that can help you keep in touch with freelancers. The best part about these platforms is that you don’t necessarily have to learn CSS or be a tech expert to use them.

Whether you’re hiring a content writer or using an essay writing service to help you out with writing, the following communication tools will certainly come in handy:

Slack

Slack is a collaborative tool that helps companies to create digital workspaces and communicate with their team members. If you’re looking to work with a freelance content writer, you can add them to the appropriate Slack channels and then communicate with them via these channels or through personal messaging.

What we love about this tool is that you can communicate with freelancers through its in-built voice and video call features. It also offers integrations with other collaborative apps like Google Drive, Office 365, and so much more.

Although Slack has a free version, it’s advisable to get the pro version at €6.25 per month to access all its features and benefits.

Zoom

So you’ve listed vacancies for entry-level writing jobs. How do you set up a brief interview with shortlisted candidates? Or maybe you’ve hired a freelance writer and you’d like to have a brief video chat with them. Well, this is where Zoom comes in.

After the pandemic struck and most people had to start working remotely, Zoom became a primary channel of communication for companies around the globe. Even schools began to use this tool to teach students and pass across vital information.

If you’re working with freelance content writers, Zoom is an effective tool for keeping in touch and passing instructions. Oftentimes, a lot of context and essential information gets lost in emails or text messages. However, with a simple Zoom video chat, you can pass your message and ensure that the freelancer completely understands the brief.

Podio

Podio is an efficient collaborative tool that lets startups and large-scale companies communicate with team members and get work done.

With this tool, you can create workspaces for your freelance content writers and add them. After that, you can assign tasks and responsibilities, set deadlines, and handle other responsibilities.

What we love about this tool is that it’s a completely customisable workspace hub. You can choose the functionalities you think your workspace needs and begin to communicate effectively with your writers.

Redbooth

Redbooth is a great choice if you’re looking for an all-encompassing communication tool. In some cases, it can be difficult to stay on top of task management, especially if you’re working with a large team of freelancers.

This tool lets you exchange messages with team members, assign tasks, and set deadlines in just a few clicks. It also comes with a free version and three different pricing plans for you to choose from.

What we particularly love about this tool is that it’s user-friendly, making it a great choice for employers/clients who don’t have the time for onboarding.

Flowdock

Flowdock is a great communication tool for small teams and one-man clients. Although it’s not as efficient as Slack, it’s still very good for team collaboration.

Team members can easily view all the threads on a topic, ensuring that they never miss an important message. Sure, their user interface could be improved, but that’s the only flaw to an otherwise efficient communication platform.

Final Thoughts

When it comes to hiring freelance content writers, it’s important to keep communication up. This will help to ensure that the writers understand what’s expected of them and ultimately meet their deadlines.

We’ve created a list of some of the best communication platforms that you can use to achieve this goal. With these tools, you can create a writers networking workspace, assign tasks, and go over briefs with your freelancers. The best part? Most of these tools come with free versions so you don’t have to worry about paying through your nose. However, if you want to get the most out of these collaborative tools, we strongly advise that you subscribe to one of their pricing plans.

Good luck!

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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How to Attract More Visitors: 5 Ways to Diversify Your Website

A website’s efficacy is determined by its content because a visitor comes to a web resource for useful information. High-quality, interesting and unique site content is already half of the success. Let’s consider the main types of content, the requirements for them, and the directions of work with content.

Why Is Unique Content Important?

The most common definition of content is textual content, with video and audio materials coming in second. It’s impossible to boost the productivity of your online company and get your site to the top of search rankings without high-quality content.

Any information provided by the site should be useful to the consumer. In practice, readers do not have a high level of confidence in advertisement publications. On the other hand, trustworthy and relevant expert-type content encourages visitors to remain on the web and click the Buy button.

It is also worth mentioning that the search engine algorithms display only sites with the highest quality content in the top results. In order to identify them, special behavioural ranking factors have been developed. That allows search engines to determine how much the page is in demand by users.

5 Main Content Types You Need to Use

Filling the site with content is an essential task. As previously stated, high-quality website content includes more than just texts and illustrations. It also must include video and audio, as well as link material, headings, and tags.

1. Text Content. Copyright

Text created from scratch by a professional journalist or copywriter is preferred by search engines and, of course, users. The author’s material increases the loyalty of site visitors to the product, which means it has a positive effect on conversion and sales. So, if you have such a question as “Where can I find unique content?”, you can go to a professional essay writing service to get remarkable texts for your website. Or hire a social media manager with experience in the field of your business. It can aid in improved marketing and SEO rankings. As a result, your website will become more recognisable.

Good to know…

The results of numerous studies show that long texts increase conversions better than short ones. So, the Quick Sprout blog analysed the dependence of the number of “tweets” and “likes” on the text size and revealed a pattern. Posts with over 1500 words of content earned 68.1 percent more “tweets” and 22.6 percent more Facebook “likes” on average than posts with less than 1,500 words.

2. Audio Materials And Podcasts

Audio content includes any sound clips – music, recordings of interviews, podcasts, lectures, webinars. The most valuable audio content is the one that the client cannot hear anywhere else. Audio materials can be used as educational materials to increase the level of trust and awareness of the product. On selling sites it can be audio instructions, on image sites – various presentations, lectures by authoritative experts, etc.

3. Videos

Video content is a variety of clips, video tutorials, screencasts, educational videos, films, video presentations, virtual tours, and much more. You can shoot by yourself, take videos from free sources, buy or even involve users in such content creation – for example, by organising video contests. A study by Eyeview has shown that posting high-quality video content can increase website conversions by 86%.

By the way…

Search engines cannot determine the originality of audio and video content, but this does not mean that such site content is useless. It encourages users to stay longer on the website, which is factored into the ranking.

4. Images

Images include not only pictures but also animation, photographs, diagrams, screenshots, slides. Infographics are especially effective – they increase traffic by 12% on average. It is worth remembering the phrase “picture to attract attention”, which is often used on Facebook. Text with illustrations gets almost 100% more attention than text without pictures.

5. Headings

The title of the site plays a significant role in its promotion. It should be original, clearly describing its content, detailed and informative.

It is worth saying that many users do not read the text on the site page at all, but just skim over the headings, looking for the information they need. And if they are indistinct and colourless, the page will be closed.

Title, h1, h2, h3, h4, h5, and h6 are all examples of headings. The title tag can be seen by hovering over the address bar. Search engines use it to determine what the page is about. It should be succinct and describe the content of the page.

Bonus: 21 Ideas on How to Increase Website Conversion

Conversion is the percentage of website visitors who completed the target action: ordered a product, called a company, or subscribed to a product. This is one of the most important marketing metrics. For example, out of 1000 users, 5 people registered for the webinar. The conversion will be 0.5%. If 200 people applied, then the conversion will already be 20%. The higher the percentage, the better.

Here are 19 ways to increase website conversions:

  • 1. Check the text for errors. An illiterate text with a 99% probability will alienate the user. For example, a UK pantyhose website did not immediately notice the misspelling of the category (tihgts instead of tights). When the word was corrected, the conversion increased by 80%.
  • 2. Adjust the text to your SEO requirements. Invite an SEO specialist and copywriter to evaluate the content already on the site. This way you can increase organic traffic – more people will come to your site from search engines.
  • 3. Don’t use exclamation marks. Usually, offers with exclamation marks seem to be a manipulation. The company has nothing to offer and it tries to convince customers at any cost. Such text looks cheap and more often turns off customers than attracts them.
  • 4. Test the headers. They should be short and at the same time clearly convey the essence to the user. Do not be foggy – it is better to speak clearly. Especially, this concerns articles: from their title it should be clear what is the benefit for the reader. SumoMe conducted extensive research and found that creative headlines hurt conversions.
  • 5. Speak the language of benefit. Describe the benefits of the product or product. Most customers do not care how many awards and decorations the company has. It is important for them to know if they can solve the problem.
  • 6. Check which CTAs perform best. For example, Unbounce conducted research and found that replacing the “Start your free 30 day trial” button with “Start my free 30 day trial” increased the number of clicks by 90%.
  • 7. Make friends with storytelling. People love interesting stories and don’t like compulsive sales. Tell about the product in a way that will interest the user.
  • 8. Make the description of the product or service clear. Tell us about how to use the product, what benefits it brings to the client, how it differs from other products.
  • 9. Structure your content. It is better to divide the text on the page into understandable sections than to write it on a solid canvas. It’s good if each of them has a target action button. Use headings and subheadings, highlight colors, photos, and helpful links on your blog.
  • 10. Add social proof. Real testimonials or photos from Instagram with a specific product “in action” will do just fine. According to Baymard’s research, 95% of users find other people’s reviews of a product important. Based on them, they make a purchase decision.
  • 11. Blog. Fill it with content that is relevant and useful to the user. Show yourself as an expert in your field.
  • 12. Use quality photographs. According to Baymard research, 56% of users look at photos and illustrations first when they visit a page. Low-quality pictures can alienate some visitors and they will close the site.
  • 13. Add a video. According to a 2017 Wyzowl survey, 97% of businesses saw an increase in conversions when they added a video to their landing page. This could be a training video, a promotional video, or something else on your topic.
  • 14. Compress photos. Users don’t like to wait. Compress pictures to make the site load faster. You can compress it in special services: Optimizilla, Compressor.io, CompressNow.
  • 15. Increase your website loading speed. You can check your site’s loading speed on Google PageSpeed Insights, Pingdom, or WebPageTest. Here you can also get recommendations on how to optimise your download speed.
  • 16. Run A/B tests. Divide users into 2 groups and show them different versions of the pages. For example, some people see a blue button at the end of an article, while others see a green one. Or for some, put CTA at the top of the page, and for others – at the end. After the test, look at the result that gave the highest conversion.
  • 17. Make user-friendly navigation. Convenient menu and links to other sections. It is much more pleasant to “wander” around the site when everything is intuitively clear and the desired section is easy to find. Easy navigation can even affect the position of the site in the search results.
  • 18. Connect the primary geolocation check. In case you have a website in several languages ​​and you work for different countries. Many people now make retargeting automatic but specify which version of the resource the user wants to visit.
  • 19. Simplify the registration or subscription form. Most often, people are just too lazy to fill out all the items, and their abundance is simply alarming. Interesting case: Expedia increased its revenue by $12 million simply by removing the “company name” field in the subscription form. The field confused some users, because of which they entered incorrect data. As a result, Expedia could not verify the credit card information and customers could not pay online.

P.S. What Decreases Conversion

Several elements that can kill site conversions:

  • pop-ups that cannot be closed.
  • doubtful CTA: “Lose weight 15 kg in 2 hours”
  • several exclamation marks in a row
  • an abundance of advertising banners from third-party sites
  • flashing buttons
  • too colorful palette of the site
  • design from the days when the Internet first appeared
  • template phrases that users have seen a thousand times: “Only here, only now”
  • very long page loading
  • incomprehensible navigation
  • the need to register and enter a bunch of data, including the name of the great-aunt’s cat

Don’t go too far when trying to increase your site’s conversions. You should not use the cases of other resources as a guide to action. What worked for some may not necessarily work for you. Test different approaches and find the ones that work for you.

Posted by: Effie J Franks

Effie J Franks works as a content writer in write my papers 4 me, company that provides expert paper help for students. She enjoys sharing her experience in the form of articles in such spheres as Business and Digital Marketing. In her free time, Effie enjoys rock climbing and bike riding.

 

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Diving Further Into WordPress Website Accessibility

So you know a bit about WordPress accessibility, but still, you want to learn. Great!

The WordPress community is dedicated to Core Accessibility.

Accessibility Coding Standards Promise: Any new or revised code released in WordPress will conform with WCAG 2.0 guidelines at Level AA.

The accessibility of a WordPress website depends on 3 factors:

  • Theme
  • Plugins
  • Content

 

Designers, creators, and site owners also influence if the end product is accessible.

Developers play a significant part in the accessibility mix. The issues can not be found until someone reports they can’t see or do anything on the website.

What Can WordPress Developers Do To Make The Sites They Build More Accessible?

The right method is improving accessibility from the start. Rectifying accessibility problems with a site is often more time-consuming and difficult to do (though it might happen often).

So, this is what you should do:

  • 1. Choose An Accessibility Ready Theme
  • 2. Use Plugins to produce Accessible Content
  • 3. Teach Customers to Add Accessible Content

 

Tota11y, a Khan Academy developed usability visualisation toolkit, is an awesome developer tool. Simply attach their JS file to your site to allow the accessibility feature, which appears in the shape of a tiny glasses icon tab.

1. Choosing an Accessible Theme for WordPress

The first step on a fully accessible website is to select an accessible theme. Many theme developers take the time to implement the instructions in the WordPress theme accessibility guide, so it is best to ask the author whether a particular topic is accessible or not.

WordPress also includes free themes. Find the submenu under the “Function Filter” heading and click on the cog icon.

There are many options you can choose to filter your search. In the Features section, click the feature above that is reliable readiness.

You can then select any number of filters. On the left, you will see a Filter button that shows the number of filters applied. Click Apply filters. Then, select a topic.

It is important to note that the fact that a theme is labelled Accessibility Ready does not mean that it is “fully” accessible. However, if a theme developer marks their theme as accessible, they probably made some effort into making it accessible. If you encounter any issues, let them know so they can update it for other users.

2. WordPress Free Plugin Solutions For Accessibility

You may be creating your own WordPress theme, or you using any theme you want. One of the amazing things in WordPress is the availability of tens of thousands of add-ons. Whenever you need something, there is usually an add-on that can fit into your website.

My personal choice is WP Publishing, which comes with a variety of tools to help you find and fix the most common problems you find when using WordPress. It requires very little expertise and minimal setup.

WP Accessibility Helper (WHA) is another option in a range of options that include several useful features for skipping links, changing font size, scanning domains, contrast mode, and more. The features you want to include can meet more specific accessibility requirements.

Fonts: Create a font size widget for your sidebars. This makes it easy for readers on your site to resize text according to their needs.

Another easy-to-read option is the Zeno Font Resizer. The plugin allows webmasters to set the font size as well as the font size options. So when users return to your site, they’ll see the font size as they specified before.

Text-to-speech: For readers with visual impairment, text-to-speech features offer audio options for the blind. 190 WordPress add-ons offer a voice of human quality, support over 30 languages, and work with most topics.

G-speech text-to-speech solution is a free alternative for accessible audio. It works with any text on your site and adds an audio block to your site. You can then use these options to change the colour, speaker sound, and more.

Forms: You can easily access your contact forms through the Contact Form 7 plugin. This allows you to set default values for forms and formations, such as WCAG form fields, or readily available forms, such as add-ons.

3. Testing Your Website Accessibility

Once you’ve created your website, it’s a good idea to review your changes. There are many methods and software that you can use to make the experience enjoyable, but there are a few that make testing easier.

One that we mentioned earlier in this article is the Tota11y. Along with this, you can use WAVE Web Accessibility Diagnostic Chrome extension. This auxiliary device displays all errors, warnings, features, structural features, ARIA labels so that you can edit them accordingly.

Once you’ve created your website, it’s a good idea to review your changes. There are many methods and software that you can use to make the experience enjoyable, but there are a few that make testing easier.

Apart from Tota11y, the WAVE Web Accessibility Diagnostic Chrome Extension helps auxiliary device displays all errors, warnings, features, structural features and ARIA labels so that you can edit them accordingly.

Conclusion

Website accessibility is just as important, if not more essential than directing traffic to your website. You should make sure anyone who lands at your website will completely understand and navigate through all the information available there.

That’s why we recommend these accessibility features and the right plug-ins to make them work. If you want to make your website fully accessible, these tips should give you a head start.

If you want us to look at your website and suggest/implement ways in which we can improve your accessibility, feel free to drop us an email at [email protected] and we’d love to help you! Alternatively, you can get in touch with MangoMatter Media and they would be very happy to assist you.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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