The Effect of Typography on User Experience and Conversions

Typography is a body language that gives the first impression of your site to the user. The fonts depict particular emotions so make sure that the right message is being sent to the reader. Typography is important in many ways, and those who brace themselves with its pros and advantages would always produce professional designs.

In this guide, I will explain what effect Typography leaves on the user experience and conversions.

I am sure many people spend most of their time optimising the landing page, but only a few of them know how Typography can affect conversion and what should one do to get out of it. For those who are dealing with this confusion, let’s resolve it through this guide.

How Fonts Affect User Experience?

Do you know that each font depicts a specific emotion that entirely affects the user experience? Now the question here is that how do fonts affect emotions or the user’s experience?

1. Legibility

We all are aware that fonts play an essential role in making the content legible and readable. To make your content readable and understandable, a graphic designer must know that which fonts increases the readability score. You have maximum emotions of fonts that increases legibility and are specifically designed to increase the readability score.

You can pick any category of fonts for your purpose but according to me sans-serif fonts are best fonts and if we specifically talk about any font then you can go with free Gotham font that is a sans-serif typeface and worth to use in designs. Furthermore, you can surely get hands-on many other fonts that would give a better user experience. Apply fonts in a way that your user won’t find it hard to understand your context.

2. Make Appropriate Headings

Do you know that Headings are the first element of your content on which the user pays special consideration? If you fail to write eye-catchy headings, the user won’t stay at your site for long. Make headings in a way that instantly grabs everyone’s attention.

However, many other things also require in this regard, i.e., Size, Font, Space etc., and it all comes in Typography. Make sure to use an appropriate font for Headings with proper spacing and accepted size. Make sure the first impression of the user towards Heading is long-lasting.

3. Take care of Body Font Sizes

After heading, another main element of your content is the text body that will decide either the user is going to stay at your website or not. When it comes to body size, it would be approximately 14px to 16px. Make sure there is proper spacing between each line so that the user won’t find it difficult to read the lines.

Many fonts are designed to make a small size and large size body texts readable, so choose fonts wisely by keeping in mind your niche. Always remember that every font can’t go with every website because each font depicts a specific mood and feeling. These little details make a huge difference.

4. Overuse of Fonts

A common mistake often seen on the website is using so many fonts in a single design that results in messed up design. It brings a bad impact on the user’s experience, and they most likely to switch to another website. Be limited when it comes to applying font in design.

Furthermore, make sure the fonts you are using compliments to each other otherwise, it spoils the overall look of your website.

How Typography Affect Conversions?

Have you ever thought that Typography affects Conversion? The conversion rate is the time that the user spends on your website. With good SEO, you can increase the conversion rate, but here the question is how Typography plays an essential role in making the conversion rate high and low? Let’s enlist those points that reflect how Typography affects conversion rate.

1. Content is Not Readable

Typography is the main element of every content, and if a designer does not apply the right font in the content, they will end up decreasing the readability score, and if the user finds it hard to read the content appropriately, they would surely do not want to stay at your page.

To increase the conversion rate, one must make the content readable so that the user spends maximum time on your site. It is the main reason for the decreasing conversion rate.

2. Not Enough Space

Have you noticed that the content becomes unappealing when proper spacing is not given among words and lines? Spacing plays an essential role in making the content successful, and proper spacing falls in the category of the right Typography.

Once you know how much spacing is appropriate between words and sentences, things will become easy for you. A research was conducted in the past years by sending texts to 20 different people. To 10 people, the message was sent in bad typography, while for the other 10 people, good typography was used. It was found that message that was sent in good typography has the highest conversion rate.

3. Don’t Overpower the Typography

Have you ever faced the situation when the fonts used do not compliment the text? It does happen when you overpower typography. The main purpose of good Typography is to make people remember the message that you want to convey through your content. It is not about remembering the fonts that you have used in the content.

Hence, make sure the fonts you have used to complement the text. Each font conveys a special feeling. A few fonts are fun, friendly while a few fonts depict opposite emotions. Keep your website’s niche in your mind, and later choose the font according to it.

Conclusion

The user experience and the highest conversion rate are the two most important elements for every graphic designer. You can overcome both elements with the right Typography. I have enlisted those points that resulted in a bad user experience and a low conversion rate. Furthermore, I have mentioned those ways through which you can improve both.

As a professional graphic designer, you must be aware of the importance of typography and what effect it brings on other elements. Take notes from this guide and make the user experience and conversion rate better.

For further reading, check out our blog post on the 10 Tips On Typography in Web Design

 

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Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Impact Of Web Design On Conversion Rate In Your Company

Do you know that a good website design can positively influence your website’s conversion rate? Research conducted at Stanford shows that 75% of website visitors will judge a company’s credibility based on their website design. Also, an unattractive website will turn about 38% of new website visitors off from ever revisiting your site.

Your website design shouldn’t be just about functionality; you should also consider search engine optimisation, branding, user experience and the user interface, traffic that will be coming into the website, your sales funnel, etc.

So, if you are creating a website for your business or updating your website, we will share a few tips that can increase your conversion rate through your website design.

Your website aesthetics matter

You might not think so, but a beautifully designed website will keep every two out of three people on your site for longer. Your website aesthetic is the first contact visitors have with your website, and it will form their first impression of the kind of company you have.

This impression will then either lead them to stick with your website or close the window. So, you want to make an excellent first impression.

Figure out what you want your visitors to know about your company, and then find ways to integrate it into your website design. For example, a clean and ultra-modern website aesthetic will convey to your visitors that your business is modern.

A mobile-friendly website can boost conversion rate

Another way your website can increase your conversion is through mobile responsiveness. In 2018 alone, about 52% of all website traffic came from mobile devices. That is more than half of the internet population was viewing websites using their phones. Let that sink in.

Mobile internet is here to stay, and you need to structure your website to keep on top of this trend if you want to increase conversion. Here are a few ways you can embrace a mobile-friendly design for your website:

  • Keep your website menu simple. This will help your mobile visitors swiftly access the most useful content on your site.
  • Ensure your navigation helps mobile users quickly move from one topic to another. You can incorporate sticky navigations, ‘back to the top’ links, anchor links, etc. into your website design.
  • Reduce the amount of CTA on your mobile site. Put the most important action you want your mobile visitors to take upfront, and ensure you aren’t bombarding them with unnecessary pop-ups.

Embrace white space in your website design

Next, white space is invaluable in building a conversion web design. You need your website visitors to be able to scan your site when they first open it easily.

So, by using whitespace in your design, you can:

  • Highlight your CTA to your site visitors.
  • Bring your most valuable website features front and centre
  • Promote high conversion images on your site.
  • Highlight your cornerstone content, etc.

White space is a high conversion optimisation design technique. Whereas, a clustered website will both turn your website visitors off and prevent essential features on your website from reaching your visitors.

Call-to-action placement on your website

Also, know that there is no such thing as a high-converting website without a solid CTA. A well-designed call-to-action is essential in your conversion web design, and by ‘well-designed’ we mean that the CTA on your website must:

  • Be clear and straight to the point.
  • Contain unambiguous action-oriented language (your visitors should immediately understand the action you want them to take).
  • Be more than one. Some visitors might want to ‘buy’ some visitors might want to ‘sign up.’ Create various actions you want your visitors to take and place them evenly around your site.

pickthewriter.com/

Drafting the right CTA might take some time, but once you get it right, you will notice a growth in your conversion. However, not everyone is an expert in drafting action-driving content, so writing review websites like Pick The Writer and Writing Judge where you can hire writers can come in handy.

Readability and typography in your site design

One of the changes in web design to improve conversion rate we advise is clear and high-contrast typography. The font type, font size, font colour, etc. you use on your website can help your readers actually read your content. Which, in turn, can affect your conversion.

For example, a visitor that comes on your website looking for something, in particular, will appreciate fonts that help them skim through your site. If they can quickly identify what your offering is, they can take desired actions.

So,

  • Make sure your visitors can clearly differentiate your headlines and subheads. You can do this by using different font sizes or types in your headlines, subheadings, and paragraphs. You can also play with font colours, and textures.
  • Be consistent in your font type, size, colour, etc. all through your site.
  • Use no more than three fonts in your website design. This will help increase website usability and readability.

Content placement on your site & SEO ranking

Finally, in making changes on a web design to improve conversion rate, your site SEO and content placement go hand-in-hand. For example, in Google search ranking, websites with written content have a higher ranking than others.

Next, placing valuable content at the top of your site page can help your SEO ranking as well as help your visitors understand what your site is all about, which in turn can increase your conversion.

Although Google has improved in matching SEO synonyms to help website ranking, using literal keywords in your opening headings and paragraphs is still beneficial for your web ranking.

Also, adding useful content to your website will ensure that visitors stay longer on your site, which will benefit your website ranking.

Wrapping-up

Conversion web design is a practice that you shouldn’t neglect if you want to see a rise in your conversion rate. These few tips we have given you can help in the changes in web design to improve the conversion rate. So, don’t forget that your website can be a sales tool that actually sells, simply by following our tips.

Posted by: John Edwards

John Edwards is a writing specialist who is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities. Therefore, it is so important for him to do the writing.

 

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