The Best CRM Software for Every Business In 2021

Whether it’s the increase in digitalisation overtime or the COVID-19 pandemic, these recent changes in how the world once operated have made it difficult for businesses to communicate with their customers.

How your sales and customer service teams reach out to your customers and how your customers reach out to them for queries and complaints have probably changed forever. These communication problems can also result in loss of leads and, thus, revenues.

However, all’s not lost. Thanks to the rapid increase in digitalisation, all businesses now need is to get efficient Customer Relationship Management (CRM) software. A good CRM software can help make the process of customer communication easier, faster and also keep your team productive.

What is Customer Relationship Management (CRM) software?

A CRM is an online database that combines practices, strategies, and technologies that help businesses analyse and manage customer data and communication. CRM software aims to assist in improving customer communication and services and drive revenue growth.

How CRM Benefits Businesses

  • Combines customer data such as past purchases and interactions to help provide better customer service
  • Can help automate certain tasks such as emails and save your employees’ time
  • Helps segment customers into categories for marketing and other purposes
  • Better protection of data privacy
  • Speeds up customer communications

Now that we know about the functions and benefits of CRM, the next step for you would be to decide which CRM software you should choose for your business activities. There are many CRMs out there with different functions that may or may not suit your business needs.

Therefore, we decided to make the task of choosing a CRM easier by listing the best CRM for every business in 2021 below. So, if you’re interested, keep on scrolling!

The Best CRM Software For Every Business In 2021:

1. Salesforce Sales Cloud (Web, Android, IOS)

Salesforce, with its many great features like third-party AppExchange, customisation options, and internal ecosystem, is at the top of our list. As mentioned, its unique number of features make it an efficient CRM for many businesses around the world.

Firstly, like any other good CRM in the market, Salesforce works just as efficiently on mobile devices, enabling you to log calls, respond to leads, check dashboards, and much more. No matter which company you’re running, it’s essential for your CRM software to work on mobile devices to ensure full efficiency by your teams.

Moreover, Salesforce also enables you to easily automate any business process with point-and-click simplicity. You can easily create workflows to guide sales agents through qualification conversations and recommend the next steps. You can also keep discounts and other deals moving forward in full swing with automated approvals!

Salesforce also enables your sales team to manage customer services to the best of their ability. You can combine customers’ activity history, key contacts, and internal account discussions. Other useful features of Salesforce include lead management, control of who has access to view and edit fields, pipeline and forecast management, and much more.

2. Pipedrive (Web, Android, IOS)

If you aim to find a CRM that is easy to operate, Pipedrive is the one for you! Although the CRM offers ample flexibility, it’s centred around helping salespeople sell. Firstly, Pipedrive offers sales-centred add-ons such as LeadBooster and Web Visitors. LeadBooster provides chatbot, forms, live chat, and prospecting capabilities.

All these features can help improve customer interactions and help your sales pipeline. Web Visitors, on the other hand, will provide real-time data on companies and other contacts, enabling you to search by size, keyword, industry, and other characteristics that fit your target audience by using a tracker code pasted into your website’s code.

Other features include the ability to automate repetitive administrative tasks and a Sales assistance that suggests the tasks your team should prioritise for the day by using Al. Moreover, Pipedrive offers customisable reports and interactive dashboards, privacy and security, and many other features that make it one of the best CRM software in the market, no matter what the nature of your business may be.

3. The Real Estate CRM

There is some CRM software that is centred around certain business types. One of such CRMs includes the Real Estate CRM. Although the CRM has been developed keeping the Real Estate industry and it’s needs in mind, it doesn’t mean it can’t be used by other businesses. At the end of the day, what matters are the features included in a CRM that make it the perfect fit for you.

This software – designed as a CRM for Real estate is one of the most flexible and easy-to-use CRMs in the CRM market. With this customisable platform, you can call your teams, may it be sales, marketing, or finance, a single database with all the needed powerful tools to attract more buyers for your business.

There are several features in the software that make it one of the most efficient CRMs. Firstly, you can get multi-dimensional reports instantly that combine information to forecast sales, get insight into valuable metrics such as marketing campaigns, sales trends, and team performance. Moreover, you can also monitor your Return on Investment (ROI) for every metric.

Other features include workflow automation, real-time analytics, 3rd APIs integration (enables you to integrate Gmail, Zoom, Twilio, Mailgun, Sendgrid with the Real Estate CRM), lead management, and customisation.

4. Nimble (Web, IOS, Android)

Nimble offers contact action lists, social tracking feature, and a Prospector engine that keeps your sales force at the top of their game. The UI is also designed in a manner that makes it easy and enjoyable to use.

Usually, employees need some training when getting starting with CRM software, but Nimble provides plenty of instructions throughout the UI. Particularly when you first sign up. So, you won’t have to coach every employee at all times for them to learn to operate this CRM.

Nimble also has everything you can ask for in a CRM – from activity tracking to data enrichment to contact management. It offers all the features you could ask for in a CRM. The dashboard in this CRM will show you a helpful summary of important daily reports such as social engagement and email tracking.

Moreover, it also helps you stay up to date with important customer data. For example, when you add a new contact, Nimble shows suggestions for LinkedIn and Twitter accounts so it can get you all the useful data such as work experience. This data will then be displayed in a Smart Summary.

Your contact’s social feeds will be displayed in the record, enabling you to interact with them at all times. This will enable your team to gather valuable information and can also help them in customer segmentation.

Other features include custom pipeline management, customer and lead management, assistance in marketing such as email tracking and templated emails.


There are several CRMs out there, each with its features and user flexibility. However, when choosing one for your business, always have a look at the feature a CRM has to offer. And choose one that best suits your companies’ and employees’ needs. We hope our list for the best 4 CRMs any business can use in 2021 helps find the right CRM software for your business needs!

Posted by: Shoaib

Shoaib provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for The Real Estate CRM.


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The Best CRM Software for 2020

Staying on top running a successful business means keeping tabs on a very wide range of tasks, and this includes CRM (Customer Relationship Management. The best way to handle this part of your business is to find the best CRM software, but which one do you choose? There are lots of options out there but worry not: we have selected a few of the best for you to choose from.

CRM software solutions come in all different kinds of shapes and sizes and tackle the issue in different ways. Some, for example, is geared toward product management and sales while others are focused on helping you build leads.

Here, we will be focusing on the best CRM software for 2020. We will be highlighting the more popular options to help you narrow down your options. Let’s get to it then, shall we?

The Best CRM Software for 2020

What should you be looking for when choosing the best CRM software? There is a lot of variety when it comes to functionality in CRM software, which is only logical when you consider that every business is unique. You may well have different priorities than other business owners, for instance.

All things considered, below are the best CRM software solutions and what aspect of them they are best at.

The Overall Best CRM Software for 2020: Agile

Agile CRM boasts a very robust feature set and extensive automation abilities. These make Agile CRM the best CRM software package for small businesses of all types. Agile’s starter plan is a rather competitive $8.99 per month, per user. This package offers a range of tools for marketing and sales teams.

Users can store the details of around 10k companies and there is also email tracking support included. In addition to this, you can also create custom milestones.

Agile CRM software offers marketing teams the ability to create forms, landing pages for websites and email templates. Users can also set up automated marketing tasks and easily monitor social media channels.

The varied services that are offered are rather useful, such as canned responses and these services can be enhanced further with the use of plugins.

Best Cloud-Based CRM System: Zoho

Zoho needs little introduction, is one of the best CRM software packages there is. The software stable of Zoho includes accounting and collaborative applications. Zoho could be the ideal option for you if you don’t fancy hosting your CRM software yourself as the product itself is entirely cloud-based.

The software can pull customer data from multiple sources, including social channels, live chat, phone calls and email. The sales signals feature provides Zoho users with a real-time look at customer actions and also provides notifications. Sales targets can be assigned to individual team members, and the owner can use the dashboard to monitor progress.

This CRM software package has features that enable to automate sales processes and it also allows for the creation of individual and distinct portals for customers.

In addition to all of the above, there are also hundreds of extensions that can be added to the central dashboard to increase functionality.

Best for Scalability abilities: HubSpot

Lots of businesses start small, but this doesn’t mean they will stay that way. You need an ability to scale up aspects of your business when you need to. The best CRM software for scalability is, without doubt, HubSpot. Growth is the goal of any business, obviously, so you are going to need a CRM system that is going to manage increased customer intake. HubSpot is the solution you need.

Thanks to the timeline view, HubSpot makes following up on lead interactions a rather simple affair. Personalised emails can be sent through the ether to a schedule and users can gain insights on them. HubSpot’s marketing hub has several optimisation tools that allow you to manage landing pages, email templates watch over SEO ROI.

Best CRM software for ease of use: Streak

The vast majority of CRM software systems are not that easy to get a handle on, not at the beginning – there are just too many moving parts to make it easy. Streak is an exception though, which is why it is one of the best CRM software packages around.

What makes Streak so easy to use is that it is based on an application that 1.5 billion people already have access to… Gmail.

Streak can turn Gmail into a beast of a CRM platform. All you have to do is install the extension and you are off. The service enables easy collaboration and it allows sharing with a single mouse click. Support queues, deals and task reminders using Google Calendar can be managed.

Because Streak is built on Gmail, it works with other Google products too. There are multiple templates available for use also, for specific tasks such as sales and product development.

Best Value CRM: Insightly

For the smaller business, budget is always a concern. When costs are a restraining factor, but you want or need one of the best CRM software solutions, then you want something that isn’t going to cost a spinetingling amount. In this instance, your best bet is Insightly.

With a starting rate of $29 per user, per month, Insightly is the best value CRM software package that there is. An upper limit of 100k records is insanely high and you also have 10Gb storage space. For record collation, you can import 25k records per single session.

Unlimited custom reports, API access and task management are included too. There are also detailed reports offered and connection opportunity to Microsoft’s Power BI – a business analytics service.

In terms of marketing, the product allows for mass emailing – 2,5k emails a day. Insightly is also able to sync with Google Contacts and Calendar. Project automation is made incredibly easy with Insightly.

CRM software is a vital tool that every business owner should have access to, regardless of how large or small the business happens to be. The best CRM software doesn’t have to be ridiculously expensive or flashy, but it must be good at what it does, and the few we have highlighted here are exceptional.


Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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