5 Rules for Writing Sellable Text on Social Media

The use of social media is inextricably linked to the life of the modern man. They are used for both personal and business purposes. Successful entrepreneurs have long used social media platforms to generate a client base by publishing reviews, recommendations, and other content. Do you know how to create sales copy for social media?

If you decide to open an online store, you will undoubtedly need to fill it with appealing content to attract customers. The issue is that young entrepreneurs are not always aware of content quirks that can convert a potential client into a buyer.

Many of them search for custom writing reviews ratings for someone to entrust this mission to, while others learn to write it themselves. Remember that before contacting a specialist, you should think about how your post will look and then tell him about your ideas. Discover five rules that will assist you in creating a sellable text with minimal effort.

What Is Sellable Text?

A sellable text is a text that makes a reader take a specific action, namely – purchasing a service or good. The primary goal of such a text type is to sell no matter whether it would be through storytelling on a website or a short post on social media. If you need writing assistance to create efficient content, you can get it from the Best Essay Writing Company, which is made up of writing service reviews that will assist you in making a decision.

A well-written text can persuade the client to make a decision, resulting in increased sales. How do you write a text that will be perceived correctly by the buyer and persuade him to make a purchase?

How Do I Write A Social Media Post For Sale?

There are numerous models for writing a sellable text for social media. Here are the four most popular:

AIDA

This model is commonly used not only for the creation of sellable text but also for the creation of any marketing tool. Its main goal is to “guide” a potential client through four stages, each of which serves a different purpose:

  • A – attention. In the beginning, one draws the client’s attention and does everything he can to keep the client’s attention on a product/service;
  • I – interest. The second stage entails piquing the client’s interest and persuading him to read the entire text;
  • D – desire. In the third stage, a client’s desire is elicited through the presentation of benefits and privileges;
  • A – action. It is a call-to-action stage with a message to buy something.

PMPHS

Almost every marketing book includes the phrase “Find the client’s pain and press this point.” This model is based on the concept of “pain.”

Just do not think you have to hurt the client. The most important thing you should do here is to figure out what is bothering the client right now – his “relevant pain.” You can use it to offer a solution via a sellable text.

The model is made up of the following components:

  • P – pain. Concentrate on the problem that the client is experiencing;
  • M & P – more pain. Make the client “feel” the pain by exaggerating the sense of pain;
  • H – hope. When the client begins to experience a range of emotions, use them to give him hope that everything will be okay;
  • S – solution. By selling your product or service, you can provide a solution to a problem.

SES

Many people make a purchasing decision after hearing about someone else’s experience. This peculiarity serves as the model’s foundation:

  • S – story. Tell an exciting story to a potential client.
  • E – experience. Share your experience in resolving a specific problem.
  • S – solution. Highlight the solution you used to solve a specific problem that your clients may face.

PAS

This model is similar to the above-mentioned ones:

  • P – problem. Describe the problem.
  • A – agitation. Deepen the problem so that the audience feels it is very important, acute, and difficult to solve and use emotions to paint a vivid picture.
  • S – solution. Show the solution to the highlighted issue.

5 Secrets You Should Know To Write A Sellable Post

Sellable texts fall into several categories:

Promotions and Contests

Promotional texts have a positive impact on potential audiences and generate a steady stream of new subscribers. The most important thing to remember here is to create a header with all of the necessary information (specifics of the action, conditions and prizes). The name of the contest or promotion should be unique, catchy, and memorable.

Thematic re-posting

A re-post from another member of the public has a positive advertising impact. Put the entry in a similar category. The text itself should be creative and intriguing, but it should not be too long. One, maximum, two proposals are required, in which all information must be stated.

Polling

A poll is also a type of content that can make your clients make a purchase. People are always interested in hearing other people’s perspectives, and they are eager to take part in the survey.

Tell a brief story about your company and solicit feedback from your subscribers. Following the reading of the reviews, you will be able to improve the company based on the audience’s wishes.

Branding

Make sure that all the texts you post are related in theme and have their own unique style. Examine which publications are the most popular with your clients and use the corresponding writing style.

Call To Action

Whether you are posting a survey, a promotion notice, or any other type of content, try to use words that entice potential customers to take action. Do not forget to include information about where they can order the goods or how to obtain a specific item or service.

Include the company’s address, phone number, and links to all of your social media accounts.

When working on a product sellable project, keep one thing in mind: selling text requires consistent practice and knowledge of the fundamentals of copywriting. It usually takes more than an hour for a professional, if not a day, to create a piece of writing that will work. One can return to generating sellable text many times, and each time there will be something to improve on.

Posted by: Gregory V. Chapman

Gregory is passionate about researching on new technologies in both mobile, web and WordPress. Gregory in love with stories and facts, so Gregory always tries to get the best of both worlds.

 

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What To Put On Your Instagram Bio To Achieve Your Conversion Goals

If you’ve ever wondered what to put on your Insta bio, you aren’t alone. Many brands struggle with this question as they create their Instagram marketing strategy. They know their Instagram bio is important — but they aren’t quite sure how to optimise it to get conversions.

The good news: When you know what you need to include on your IG bio, it’s not difficult to create one that’s stellar. Keep reading to learn exactly what you need to include in your company’s Instagram bio so you can attract the right kind of followers and turn them into loyal, committed customers.

Bio Elements To Help Achieve Your Conversion Goals

Before you can decide what to put on your Insta bio, you need to make sure you have a business Instagram account. This type of account has several extra features that are helpful to brands marketing themselves on Instagram — you can promote posts, track how they’re performing, and more.

When your business account is set up, you can move on to creating your Instagram bio. You might be tempted to type out your slogan and leave it at that. But there’s a lot more that goes into a good Instagram bio than you might think. From a unique selling point to your location to a call to action, it’s essential to think carefully about every aspect of your bio so you can get as many conversions as possible. Here’s what you need to put on your Instagram bio to achieve your conversion goals.

Unique Selling Point

A unique selling point helps people understand what’s so special about your business. What does your company offer that other companies don’t? That’s the question a unique selling point aims to offer. USP’s have been around since advertising campaigns in the 1940s, and they’re the best way to differentiate your business and help you stand out in the marketplace.

Your USP is an integral part of your branding. This unique selling point isn’t just a slogan — it’s something that’s woven into the very fabric of your business. Your USP meets a specific need that your customers have. This means that before you can define your USP, you need to understand the needs that your ideal customer has.

In order to create a strong USP, you also need to make your product or service sound attractive. Your USP will help you achieve conversions by making your product sound irresistible to the people who need it most.

When you have your USP in place, it will help define your marketing strategy and efforts, including the marketing work you do on social media platforms. Your unique selling point isn’t meant to be a secret. You need to make your USP as widely visible as possible — and one great way to do this is by putting it in your Instagram bio.

Let’s take a look at a few examples, starting with So Delicious Dairy Free. There are a lot of ice cream brands out there, but So Delicious immediately explains what sets this brand apart: Its products are dairy-free, thoughtfully crafted, and aim to nourish your soul, not just your body.

NYX Professional Makeup also includes its value proposition in its Instagram bio. The cosmetics brand explains that it’s different from other makeup brands because it’s committed to being cruelty-free and inclusive.

Finally, another brand that does a great job including its USP on Instagram is Petco. This pet store tells you two things — it’s obsessed with pets and is committed to helping you care for your pets by not selling any food or treats that include artificial ingredients. For an audience of pet owners who want to give their pets the best care possible, this is a pretty convincing USP.

Location

Don’t forget to include your location in your Instagram bio! This is especially important for brands that have physical stores. You want potential customers to know where you’re located so they can stop by. And even if you don’t have a physical store, you can still add your location. Service-area businesses (where employees travel to customers to provide them with services) can still benefit from having a general location in their bio, even if you need to be vaguer (‘Chicago’) versus listing a specific street address.

How do you add your location in your Instagram bio? Edit your profile and choose ‘Contact options’. Then you can add the street address, city, and zip/post code of your business so your followers can see where you are on a map.

Even if you don’t have a physical address to share, you can still indicate your address in your bio. For example, Ponce City Market makes sure that its customers will know where to go. This company includes its location in its bio two additional times beyond the official address.

Here’s another example. La Monarca Bakery has 12 locations in the Los Angeles area. So instead of including just one address, the brand explains in its bio that it has 12 locations open in L.A. Then customers can find the one nearest to them by visiting the bakery’s website or shooting them a quick message.

Hey Groomer Mobile Pet Service is an example of a service-based business that includes its location in its Instagram bio. Since this mobile pet grooming service doesn’t have a storefront, it simply includes ‘Miami, Florida’ in its bio so that people in that location know to reach out.

Including your location in your Instagram bio is a smart way to get more conversions. Potential customers will have no doubt about where you are and where you will go.

Call To Action

When it comes to what to put on your Insta bio, a call to action (or CTA) is extremely important and shouldn’t be overlooked. CTA’s in your Instagram bio typically appear as a short phrase or sentence asking readers to do something (most commonly, to tap the link in your bio). If your Instagram bio has all of the other elements to be successful but doesn’t have a CTA, you’re missing out on a valuable opportunity to drive website traffic and get more sales.

What does this CTA look like? The Parks Project includes a line in its bio that says ‘Tap here to shop our Sunrise Collection’, encouraging followers to click the link and browse products.

Pottery Barn Kids tells profile visitors to click the link to shop its feed, with a handy arrow pointing toward the place to click.

Your CTA doesn’t always have to be explicit. If you’re running out of space in your bio, try using a simple emoji to do the trick. Pressed Juicery indirectly asks Instagram users to click the link in its bio by using an emoji that points toward the link.

You can also think about your CTA more broadly. You don’t have to ask people to click the link in your bio — if there’s something else you’d like them to do, include a CTA for that. For example, Dermae asks users to tag #dermae for a chance to be featured on its account.

When it comes to what kind of CTA to include in your bio, the sky’s the limit. This is an easy way to get more conversions from your Instagram marketing efforts.

Link

The final step to getting more conversions through Instagram is to include a link in your bio. Since your website is most likely where the conversions happen, you need to give your customers a way to get there.

Add a link to your website homepage, or if you have a specific product you’re promoting, to a product page or your online shop. You can also use a link in bio tool to promote multiple pages at once. Using a link in bio tool is a smart way to get around Instagram’s one-link-per-bio rule. With these tools, you can create a customised landing page that offers a list of links for your followers to choose from. You can choose which links to put at the top of your list and which links to prioritise by making that CTA button move to catch the eye.

Some tools alternatively give you the option to create a clickable Instagram grid so your followers can shop from your feed. Food brand Cappello’s uses this type of tool, allowing Instagram users to shop each individual photo.

Link in bio tools are a smart way to get more conversions — you can promote multiple sales at the same time and give your customers access to every link they need.

Optimise Your Instagram Bio

Now that you know what to put on your Insta bio, it’s time to create your own. Optimising your bio is one of the best ways to make a good impression on potential customers and encourage them to engage with your brand. Use these valuable tips to create an Instagram bio that will help you achieve your conversion goals!

 

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Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Impact Of Web Design On Conversion Rate In Your Company

Do you know that a good website design can positively influence your website’s conversion rate? Research conducted at Stanford shows that 75% of website visitors will judge a company’s credibility based on their website design. Also, an unattractive website will turn about 38% of new website visitors off from ever revisiting your site.

Your website design shouldn’t be just about functionality; you should also consider search engine optimisation, branding, user experience and the user interface, traffic that will be coming into the website, your sales funnel, etc.

So, if you are creating a website for your business or updating your website, we will share a few tips that can increase your conversion rate through your website design.

Your website aesthetics matter

You might not think so, but a beautifully designed website will keep every two out of three people on your site for longer. Your website aesthetic is the first contact visitors have with your website, and it will form their first impression of the kind of company you have.

This impression will then either lead them to stick with your website or close the window. So, you want to make an excellent first impression.

Figure out what you want your visitors to know about your company, and then find ways to integrate it into your website design. For example, a clean and ultra-modern website aesthetic will convey to your visitors that your business is modern.

A mobile-friendly website can boost conversion rate

Another way your website can increase your conversion is through mobile responsiveness. In 2018 alone, about 52% of all website traffic came from mobile devices. That is more than half of the internet population was viewing websites using their phones. Let that sink in.

Mobile internet is here to stay, and you need to structure your website to keep on top of this trend if you want to increase conversion. Here are a few ways you can embrace a mobile-friendly design for your website:

  • Keep your website menu simple. This will help your mobile visitors swiftly access the most useful content on your site.
  • Ensure your navigation helps mobile users quickly move from one topic to another. You can incorporate sticky navigations, ‘back to the top’ links, anchor links, etc. into your website design.
  • Reduce the amount of CTA on your mobile site. Put the most important action you want your mobile visitors to take upfront, and ensure you aren’t bombarding them with unnecessary pop-ups.

Embrace white space in your website design

Next, white space is invaluable in building a conversion web design. You need your website visitors to be able to scan your site when they first open it easily.

So, by using whitespace in your design, you can:

  • Highlight your CTA to your site visitors.
  • Bring your most valuable website features front and centre
  • Promote high conversion images on your site.
  • Highlight your cornerstone content, etc.

White space is a high conversion optimisation design technique. Whereas, a clustered website will both turn your website visitors off and prevent essential features on your website from reaching your visitors.

Call-to-action placement on your website

Also, know that there is no such thing as a high-converting website without a solid CTA. A well-designed call-to-action is essential in your conversion web design, and by ‘well-designed’ we mean that the CTA on your website must:

  • Be clear and straight to the point.
  • Contain unambiguous action-oriented language (your visitors should immediately understand the action you want them to take).
  • Be more than one. Some visitors might want to ‘buy’ some visitors might want to ‘sign up.’ Create various actions you want your visitors to take and place them evenly around your site.

pickthewriter.com/

Drafting the right CTA might take some time, but once you get it right, you will notice a growth in your conversion. However, not everyone is an expert in drafting action-driving content, so writing review websites like Pick The Writer and Writing Judge where you can hire writers can come in handy.

Readability and typography in your site design

One of the changes in web design to improve conversion rate we advise is clear and high-contrast typography. The font type, font size, font colour, etc. you use on your website can help your readers actually read your content. Which, in turn, can affect your conversion.

For example, a visitor that comes on your website looking for something, in particular, will appreciate fonts that help them skim through your site. If they can quickly identify what your offering is, they can take desired actions.

So,

  • Make sure your visitors can clearly differentiate your headlines and subheads. You can do this by using different font sizes or types in your headlines, subheadings, and paragraphs. You can also play with font colours, and textures.
  • Be consistent in your font type, size, colour, etc. all through your site.
  • Use no more than three fonts in your website design. This will help increase website usability and readability.

Content placement on your site & SEO ranking

Finally, in making changes on a web design to improve conversion rate, your site SEO and content placement go hand-in-hand. For example, in Google search ranking, websites with written content have a higher ranking than others.

Next, placing valuable content at the top of your site page can help your SEO ranking as well as help your visitors understand what your site is all about, which in turn can increase your conversion.

Although Google has improved in matching SEO synonyms to help website ranking, using literal keywords in your opening headings and paragraphs is still beneficial for your web ranking.

Also, adding useful content to your website will ensure that visitors stay longer on your site, which will benefit your website ranking.

Wrapping-up

Conversion web design is a practice that you shouldn’t neglect if you want to see a rise in your conversion rate. These few tips we have given you can help in the changes in web design to improve the conversion rate. So, don’t forget that your website can be a sales tool that actually sells, simply by following our tips.

Posted by: John Edwards

John Edwards is a writing specialist who is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities. Therefore, it is so important for him to do the writing.

 

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