SEO-Friendly Web Design: Boost Your Site’s Visibility in Search Results

53% of all trackable website traffic comes from organic search, and it drives 6% of all online revenue, on average.

So, SEO-friendly web design is likely to boost your site’s organic search traffic. Plus, there’s a good chance for your sales or conversions to grow.

If you wish to get the most out of it, you need to design websites with USERS and SEARCH ENGINES in mind.

In this post, we will discuss seven tips that will help you in implementing SEO-friendly web design.

Getting Started

But before we dive in, test your site’s overall SEO health. Otherwise, your efforts to boost its visibility might not give expected results.

Run a quick website audit using the free Website Checker Tool and check your on-page SEO, site speed, traffic, etc.

If you find minor issues, you can fix them immediately. For the major ones, you need to go ahead and do a website redesign.

Next, you can follow these tips and enhance your site’s visibility in the search results.

1. Remove Intrusive Pop-ups and Ads

Picture this: You land on a page, and a series of pop-ups welcome you. Isn’t it annoying?

You’d click the back button and go away as soon as you experienced it. And I would do that too.

Such user behaviour can negatively impact your conversions and SEO. Google penalises pages with intrusive interstitials.

It includes popups, layovers, and advertisements that are typically not responsive, cover most of the content on the screen and are difficult to close.

So, if your site has many intrusive pop-ups and ads, remove the ones you don’t need at first.

With that, you can keep useful pop-ups like exit messages, cookie warnings, subscription requests, etc.

But, remember, less is better.

2. Use Clear CTAs (Call To Action)

Call To Action buttons direct users to perform a specific action.

For example, the ‘Try For Free’ button on RankWatch’s homepage tells users what would happen when they click on it.

But, if it read something like ‘Take The Ride’ or ‘Experience The Change,’ it would confuse the readers. Consequently, users will ignore the button and not click on it.

So, carefully look at the CTAs on your site, and ensure they make sense. If you can improve them and get more clicks, do it.

It will help reduce your site’s bounce rate and enhance its search visibility.

3. Make Navigation Easy

The website navigation makes it easy for users to find the pages they are looking for. It encourages visitors to interact with your site and stay longer.

But, if your site’s navigation is not clear and doesn’t link to the most important pages, it will not serve the purpose.

Here’s how bad navigation looks like:

It is neither clean nor user-friendly.

Now, look at the present website navigation of the same site:

They have improved it tremendously, and it is super easy to navigate their site now.

So, you must rethink how your navigation works and if it benefits your users. Change the layout, remove unimportant links, etc., as required.

You can even ask your users for their feedback and make your site’s navigation better for them.

As your site’s user experience is enhanced, more users will stay on your site. And it will help improve your site’s visibility in search results.

4. Implement Mobile-First Design

As of July 2021, 55.89% of people browse the web via mobile devices. So, it is safe to assume that most visitors to your site come from mobile devices.

Also, Google uses mobile-first indexing and ONLY looks at the mobile version of your pages while ranking them in SERPs.

So, you need to ensure that both users and search engines can access your site without hassle.

But, there’s no point in designing a site for ‘desktop’ first and then creating its mobile version.

Instead, use responsive web design and make your site ready to serve users and search engines.

If you don’t know where to begin, check the mobile-friendliness of your site using the free Mobile-Friendly Test Tool.

5. Improve Page Loading Speed

70% of customers say that page speed impacts their purchasing decisions. If you make your customers wait for a response, they will turn to your competitors.

Supporting this, in 2010, Google made page speed a ranking factor not just for search but for ads too. It recommends that a page must load within 3 seconds for the best results.

Simply put, your site must load as fast as possible. Compress images and videos, reduce JavaScript, etc., to reduce the page loading time.

You can use Google’s Page Speed Insights Tool to get a detailed analysis of your page speed.

It will list the relevant page speed problems under ‘Diagnostics’ and give your suggestions under ‘Opportunities’.

If you have lots of slow pages and need improvement, start with the most important pages first. Fast loading will enhance the search visibility of your pages.

6. Use HTTPS Security

Google considers HTTPS as a ranking factor since 2014. So, websites with an SSL certificate (https://) have an added advantage in SERPs.

Besides this, HTTPS protects the integrity and confidentiality of data between the user’s computer and the site.

The data you are sending to or receiving from the site is encrypted. So, it becomes difficult for intruders to tamper with communications between the site and the user’s browsers.

So, I would suggest that all sites have HTTPs. If you are not using HTTPS yet, it is time to get an SSL certificate.

Let’s Encrypt, a non-profit organization backed by various companies, including Google, offers free SSL certificates.

You can easily get one from them and secure your site. However, keep in mind that HTTPS applies to your entire site. It shouldn’t be like some pages have HTTP and others have HTTPS.

7. Focus On Internal Linking

Search engines are always crawling the internet to discover and index new pages.

An internal link, which points to another page on the same website, helps search bots speed up this process.

While crawling a page, the search bots follow the links. The pages existing in their database are updated while the new pages are indexed.

So, internal linking helps your pages to appear in the SERPs. Besides this, users can also discover new pages on your site with internal links.

Now, you don’t just have to use internal links. You have to use them at relevant places. Plus, you must use appropriate anchor text.

If you are not using internal links yet, start using them and boost your site’s visibility in organic search results.

Strive for SEO-Friendly Web Design

SEO and web design keep changing from time to time. You should always keep an eye on the latest SEO updates and trends. Being forewarned helps you to be forearmed.

For now, you can take help from the tips mentioned above and make your site SEO-friendly!

Do you have any other questions related to SEO-friendly web design? Let me know your thoughts in the comment section below.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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6 Ways to Design Your eCommerce Website for More Conversions

The e-commerce industry is getting more competitive by the day. As more e-commerce sites are introduced, you must put in every effort to boost conversions. 

The fact is that the quality of a service or product is just not enough. You also need to look at other factors to increase conversions. One of the ways through which you can do this is through design. The design of your e-commerce website plays a huge role in its success.

With the right design, you can drive more visitors and convert them. Make sure to focus on every part of the customer journey and ensure that the design facilitates the purchase. 

From the moment potential customers visit the landing page, you have to guide them to the relevant product category and the checkout page.

This post takes a close look at the best e-commerce website design practices that will provide your customers with an intentional and delightful conversion path.

1. Include Clear CTAs (Call-To-Action)

To convert website traffic, you have to include clear CTAs. Common examples of ecommerce site CTAs include “Add to Cart” and “Buy Now.” They easily stand out and encourage visitors to act as desired. 

When creating a CTA, you should use unique design elements, well-designed website and contrasting colours. Optimise them to ensure that users can instantly recognise them. The wording should be short and attractive at the same time. The CTAs also have to be aligned with the specific webpage.   

A great tip that will help you craft the perfect CTAs is the creation of a sense of urgency. According to a study conducted by CXL, it was found that e-commerce site conversion rates can increase by more than 330% by adding a sense of urgency.  

For instance, you could include “Final Promotion” or “Amazing Deal” to nudge visitors to make a purchase.

2. One-Click, Simple Checkout for all Customers

By adding a one-click, simple checkout process for all your customers, you get to ensure that they can quickly make a purchase without getting distracted.

It has been found that one-click checkout can help reduce the checkout process by as much as 90%, which is perfect for customers that demand fast service.

As you eliminate extra steps, you will notice a decrease in cart abandonment. This should be reason enough to simplify and streamline the checkout process. 

Now, it is not necessary to opt for a one-click checkout. However, it does not mean that you should streamline the checkout process, as doing so would help increase conversions. A great way to do this is by requiring customers to provide as minimal data input as possible.

3. Provide Different Payment Methods

When it comes to making an online purchase, customers expect to have multiple options. Besides card options, you need to show customers that you are willing to accept digital currencies (Bitcoin), e-invoices, digital wallets, bank transfers, direct debit, and so on.

Even though you cannot expect to provide customers with hundreds of payment methods, you need to make sure that the payment methods you allow are appropriate for your target audience. Learn as much as possible about your customers to provide the right payment methods.

For instance, websites that have average spending of $50 or more should provide debit and credit card-style payments. Make sure to offer the top 3 payment methods for increasing the conversion rate by 30%

4. Include Product Reviews

To ensure that customers are motivated enough to make a purchase, you need to include product reviews. Digital marketing experts claim that product reviews keep potential customers interested. 

When you include customer reviews below or next to the product, you get to show leads that your products or services are trustworthy. There is no better way to drive purchase decisions than by providing customers with reviews. 

Now, it should be very easy for customers to leave feedback. For instance, Amazon does a great job when it comes to customer reviews. It showcases the customer reviews right next to the product that you are searching for.  

5. Add Images

Humans are visual creatures. We tend to notice images more easily as compared to text. Therefore, you must add excellent images of your products or services to boost online conversions. Always remember that a picture is worth more than a thousand words.

With high-quality photos, you can cover every aspect of your product. It would help provide buyers with the confidence needed to make a purchase. They would find the product to be worth their time. On the other hand, low-quality pictures would deter potential customers.

Besides, most site visitors simply look at the pictures and do not read the site word to word. Hence, it should be clear just how important images are in helping you make the right impression on customers.

6. Optimise the Site for Mobile

As more and more people use a smartphone to access the internet, you need to make sure that your website is mobile-friendly. Otherwise, you would lose out on a huge percentage of potential clients. 

Statistics reveal that about half of online traffic is mobile-based. It should convince you to design your e-commerce website for smartphones and other devices. Only when you create a site for smaller screens will you be able to boost conversions.

Moreover, it is vital to keep in mind that phone data can be quite unreliable. It means that the e-commerce site should be mobile-optimised if you want users to make a purchase and act in the desired manner. 

The website load speed should be quick for both mobile and desktop users. It should not be affected by a slow internet connection. Furthermore, you should know that you need to design the e-commerce site differently for both mobile and desktop users. 

Conclusion – Design Your eCommerce Website for More Conversions

Once you have gone over this post, you will be able to design your e-commerce site for more conversions. From adding clear CTAs to optimising the site for mobile, each tip mentioned above is extremely useful. Make sure to take advantage of every tip for the best results.

Posted by: Myrah Abrar

Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for Dynamologic Solutions, Digital Marketing.

 

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