10 Most Important Reasons Why Your Startup Needs A Mobile App

Did you know that over 42% of small businesses already have a mobile app? More people are drawn to smartphones, tablets, and other mobile devices as technology advances. Over time, smartphones have emerged as productivity tools, games, and data-editing apps. There is nothing wrong with claiming that smartphones have made it easier for users to access all the information they require and stay connected to their jobs.

In terms of business, mobile apps are regarded as one of the most effective tools for contacting the target audience. Every individual on the planet now has a smartphone, and the market is still growing. As an entrepreneur, you must understand that mobile apps are a valuable asset for any business looking to expand.

Approximately 6.37 billion people worldwide now use Smartphones, with mobile apps accounting for 90% of their time. Every day, the market for mobile apps expands and expands. According to a report, approximately 230 billion mobile app downloads by 2021.

Any startup is a starting point. Two major questions arise in the early stages of any business, in addition to the organizational issues:

  • How can I increase my revenue?
  • How can you save money?

Many business owners believe that developing a mobile app for a startup is either too expensive or pointless. Mobile apps can help small businesses communicate with and grow their customer base, generate sales, and improve their market reputation.

Here are ten reasons why your startup needs a mobile app

1. Engaging Customers

A mobile app will engage your customers, which means they will pay for your products, whether you are offering a promotion or simply a customer opinion poll.

You can communicate with your customers by sending push notifications via a well-planned startup software development. You can also improve customer engagement by making it possible for customers to contact you for solutions or resolve their complaints. This will increase engagement with your brand and sales, referrals, and word-of-mouth marketing.

2. Boost your Sales

You can send “limited time” promotional coupons to your customers via your mobile business app if you have a product that you want to sell out before a certain date. Such promotions increase sales while also promoting your company.

Because the average person spends most of his day on his mobile phone, business-specific apps have a better chance of attracting more attention from online customers. Mobile apps can play a significant role in connecting your company to more customers in a short period.

The more people are pleased with your company and its services, the more they will engage with it and spread the word, increasing brand visibility, customer engagement, and profits.

3. Boosts your customer service

Customers are the backbone of the business. You must ensure that new customers are attracted while existing customers are kept. In this age of personalization, every customer wants to be treated differently. The days of having FAQs on your website are long gone. You will need a customer-centric startup app development that allows users to reach you no matter what time or where they are.

Today, you will need a customer-focused startup app development system that allows customers to contact you from any location.

4. Potential customers

Once your mobile startup app is available on multiple app stores, and you have advertised it online, many more people than your regular or current customers will learn about it, increasing sales.

Statistics show that the average American spends 1 to 2 hours per day on their mobile device. Mobile apps can also be linked to social media, allowing your company to reach a larger online audience. For example, if your target audience includes millennials and teens, you must have a mobile app. You can anticipate your customers’ needs by giving them exactly what they want.

5. It is a brilliant marketing tool

Selling items becomes much easier when you use digital marketing via your website or app. Your marketing app’s product descriptions and reviews will give your company a competitive advantage. As a result, converting your startup mobile app ideas into an amazing android startup app is the best way to market your business to your users and competitors.

6. Stand out from the competition

A mobile app for a startup is still uncommon in today’s world, and this is where you can gain an advantage over your competitors.

A startup does not need to build all of the website functionality if it has a chance to outperform its competitors by running a mobile app. Instead, mobile apps have characteristics that distinguish them from websites and additional features. For example, if a company sells furniture or design, the mobile app can use augmented reality to give customers a closer look and encourage them to choose it.

7. Improved revenue

One of the most obvious reasons for mobile apps is that they provide users with the most efficient means of interacting with you. A mobile app is the most efficient and convenient way to learn about a company and its products. This smooth process aids in increasing conversion rates, which increases overall revenue for the company. As a result, to validate and build your startup mobile app ideas, hire the best app developers for startups.

8. It gives your business a positive image

App development for startups is critical for any business, large or small, and gives the impression that your company is technologically advanced. Mobile apps also make information about your company (location, contact information, and so on) more accessible, which is advantageous to your company.

9. Build brand recognition

Developing a mobile app for your company will help you raise brand awareness. Make an app that grabs your customer’s attention right away, so they will want to keep it for as long as possible. The more people who visit your app, the more likely you will make a profit.

Brand. A mobile app is similar to a billboard sign with no content. You can make it stylish, hip, functional, bold, or informative in any way you want. However, you want to create an app with features that your customers will enjoy and one that is well branded and attractively designed.

Recognition. Visitors are more willing to purchase your product or service if you can keep them engaged with your app regularly. This is known as the “effective frequency” in advertising: as a rule of thumb, hearing and seeing your brand approximately 20 times will get you noticed.

10. Cultivate Customer Loyalty

Last but not least, customer loyalty is the most important reason to consider developing your mobile app. Because of the massive amount of advertising surrounding us—roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing—we gradually lose our impact on customers.

It is time to build genuine relationships with your customers and turn them into ardent fans of your product or service. I am not suggesting that a mobile app will save your company, but it can help you stay in touch with your customers and be just a “fingertip” away.

Providing customers with valuable experiences that foster brand loyalty helps maintain a higher retention rate. You can also start customer loyalty programs to encourage them to stick with your brand.

A good example of this is Starbucks. Customers who visit a nearby Starbucks location are rewarded with Star points. This motivates customers to return to the store to earn more rewards.


In today’s digital world, multiple channels have become a must-have feature. As a result, companies must ensure a strong presence in the media they communicate with potential customers.

Companies see mobile apps as the most effective tool for contacting target audiences from a business standpoint. It is a compelling case for focusing on mobile technology. Any business should strive for growth while staying abreast of new technologies and responding to innovations that can help it become more efficient. Developing a mobile app can help you achieve these objectives. Choose a top startup mobile app development company to handle these procedures and create a unique app representing your company.

Why Soft circles?

Soft circles is a multi-award-winning mobile app development company. Due to a well-curated customer-centric approach and dedicated teams pushing the potential of the best mobile app ideas for startups, their expertise in startup mobile app development is recognized worldwide.

Contact our mobile app development company in New York to speak with expert developers who are eager to assist you in achieving your goals in the best mobile app development framework and create an intuitive mobile UI design.

Premium Mobile App Development Company in New York


It’s good to share

5 Things to Consider When Starting Your E-Commerce Store

If you’ve decided you would like to take the leap to E-Commerce and start your online shop, it can be a difficult process to get started. Fear now though, these days it’s very simple to get your store set up, even if you are just a beginner.

Here are five things you need to consider when you’re starting your journey in the e-commerce world.

Server Size

The first thing you should take into account is the hosting provider that you choose. Essentially, it all comes down to how big you want your store to grow. A shared service is a good option, to begin with, whereas a dedicated server will cater to bigger e-commerce stores.

A shared server means that you won’t have its space all to yourself, however, it’s not needed if your store is only relatively small. If you are aiming at exponential growth then a dedicated server will be a perfect fit. Do note that dedicated servers are more expensive than shared servers. There are other options though, these days you can get a good cloud hosting where you can update the specification of the server as your website grows. To be honest, this is probably the best option. Companies like SiteGround, WP-Engine, and eUKHost offer some great packages to get you started. Best of all, their online support team will help you with any hurdle along the way.

Web Design

When your first visitor lands on your store, the first impression they will get is from the design of the website. So you need to ensure it’s clean, easy to navigate and pleasing to the eye. This will ensure people will stick around and continue to browse your website.

If your website is difficult to explore and not attractive, often potential customers will look elsewhere. Especially if they’ve had no previous dealings with you in the past. Think about it realistically, the big e-commerce sites out there are all straightforward to navigate and have great designs. No matter how small you are, your store shouldn’t be any different. These days, you should consider flat designs for a foolproof way of making your online shop look good.

A Niche Market

When embarking on your journey in the world of e-commerce, you’ve likely learned that a niche market is absolutely something you should avoid. Nice marketing is a term that means finding your path in an already busy market. When there are a load of competitors with nothing different or unique to offer, avoid the oversaturation of it all and use the power of innovation to bring something completely new to the table. You’ll find by doing this, it will grow your audience rapidly.

As you begin with your own business, it is important to get this registered in a “Limited Liability Company” as a sign that it’s a legally registered business. For example, when forming an LLC in SC (South Carolina), the required documents and qualifications should be met.

Quality Customer Service

One of the most important things to have when establishing your online store is a reasonable or high level of customer service. It’s the only way you’ll guarantee solid relationships with buyers – they’ll establish respect and trust for you should you be doing the same for them. In my opinion, for online shops, chat support is a must, everyone likes speaking to somebody before purchasing something right? Offer good customer service and you’ll find that clients will come back.


To get established with an online store, you’ll at least some level of security to back you up. Too often are websites compromised by a lack of security, with attacks such as SQL injection being all too common. Be sure to employ security upon your online store for your sake, as well as in the best interest of your customers – if they’re a victim of an attack, it’s unlikely they’ll stick around to buy from you ever again. As with all online stores, they should always be https:// secure buy installing a valid SSL certificate o the server. This will bring more trust to potential buyers! It is also useful to offer multiple forms of payment by using PayPal and Stripe/SagePay/WorldPay to offer your customers more security when it comes to purchasing products/services from your shop.

Well, I guess that wraps it up, are you starting an e-commerce shop and came across this article? Leave a comment, we’d love to help you on your journey!

Talent management is one of the useful ways to have an organized e-commerce platform. It could help recruit talented employees, which is vital to your success.


Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

It’s good to share