6 Reasons Why WordPress is Ideal in Startup Companies Today

Online presence is critical for any business looking to become a profitable venture. This is especially the case for startups that must leverage modern techniques. They can use a website to sell their ideas to stakeholders and their target audiences.

If you’ve just launched your startup, you’re probably worried about building a website. If you’ve already passed that phase and are thinking about the best platform, how about WordPress? A free website creation platform that’s ideal for startups. It allows startups to edit and alter the appearance of their websites without using code.

Every business needs a website, especially if it’s new and needs to grow into a successful venture. If you have no idea where to start, it’s important to seek help from a digital marketing agency for startups.

Getting a professional with a speciality in your business takes a lot off your shoulders. It gives you time to take care of other matters concerning your startup.

Usually, startups are short on cash, making it difficult to get experts to work with. Hiring a professional website developer enables a business to have its digital marketing strategy in order. So, how much should a startup spend on marketing?

According to experts, a startup should spend 12%-20% of the gross revenue on marketing.
Depending on the business strategies, you can figure out how to budget for the money. This is why it’s important to have an effective startup marketing agency.

A business needs to have a powerful digital presence to grow. Presently, customers Google businesses while comparing them to competitors. If you have a weak website or are not on the internet, you lose the game to your competitors. So marketers are leveraging digital marketing tactics, which has enabled them to increase their conversion rates.

The Benefits of WordPress for Startups

Many businesses, established and startups don’t know how beneficial WordPress is. Neither do they know why they need to use it for their businesses. In this article, we give you reasons why it’s a platform worth considering.

Let’s get started!

1. WordPress is Free

Nothing sounds better to a cash-strapped entrepreneur than hearing that WordPress is free. Which begs the question, so what’s the catch? WordPress is open source. Meaning that it’s not owned by anyone.

This website creation platform is backed by a billion-dollar company, Automattic. It also has the backing of volunteers all over the world who’re constantly working to improve it.

The platform is licensed under the General Public License. This makes it free for those who want to build websites. Users have access to free themes, updates, and plugins from the WordPress repository.

Just to make one thing clear. Yes, WordPress software is free. But that doesn’t mean that you will run a website at zero costs. There are costs attached to hosting, the domain name, and customisation.

Startup’s Scalability

As exciting as it can be, starting a business is challenging. So, how do you ensure that you are on the right path? You must integrate professionals and technology to make your business grow. By technology, in this case, we are talking about WordPress.

Apart from WordPress, you also need to seek the services of a startup branding agency. A properly funded startup branding strategy forms a roadmap for the company. It leads the company towards growth in the industry.

Advertising is another important tool for a successful startup. Now, advertising for startups is not as easy considering the limited resources. But that’s not to say that it’s impossible. Especially if you’ve adopted the use of WordPress, a free platform that can be used to talk about your products and services.

When using WordPress, you can display your ads in the sidebar. By using WordPress widgets, you can add Google Adsense in your sidebar. Then choose whether you want your ad to be fixed or responsive. This enables any visitor to your site to get to know more about what you do. In the long term, you start to reap the benefits

WordPress is Secure

When it comes to the security of a website, no platform is 100% safe. Especially when hackers are always devising ways of accessing company websites. WordPress hasn’t been spared either, considering its growing popularity.

What makes it a better platform is that it’s fairly safe. Reason being that it’s constantly monitored for security threats. Aside from that, its users are always quick to raise any security concerns. The platform is also prompt in releasing security updates. It also takes care of minor updates automatically by default.

As a user, it’s important to note that the security of your website is your responsibility. Select a reliable host with quality themes and plugins. Ensure that you have strong usernames and passwords. Also, be sure to update WordPress regularly. You should also backup your website every once in a while to enhance its security.

Extensive Plugins

Websites have different needs depending on different company operations. While some may be selling products, others may want an interactive community. WordPress provides a platform for different kinds of websites. It also allows companies to add functions that will enable them to achieve their goals.

WordPress gives you the liberty to choose a plugin from the more than 50,000 plugins in their repository.

The free plugins are great additions to a startup’s website. They can also add on functions whenever the need arises in business. For instance, a company may not need a live chat on its website at the beginning. But as time goes and the need arises, they can easily add a plugin for the needed functions.

WordPress is Mobile-Friendly and Easy to Use

There are more people today accessing the internet via mobile devices. And just so you know, Google doesn’t take kindly to websites that aren’t compatible with smartphones.

That is not something to worry about though, as WordPress has everyone covered. The technology it uses is compatible and can create web pages for smartphones. It also has a series of free and premium themes, with the ability to adapt to the size of the user’s screen.

When it comes to ease of use, WordPress has one of the best features. You can use it even without knowing any code. It’s just like working with any other processor. A startup can create web pages from a user-friendly interface. Not to pour cold water on the importance of basic coding skills, but even without them, you can still enjoy using WordPress.

The platform has courses, training, videos, podcasts, and blogs to assist you. It excels at Do-it-yourself, and even newbies can create content. It also allows you to embed third-party content like Vimeo and YouTube.

It’s Flexible and Customised

The other best thing about WordPress is its flexibility. The platform comes loaded with Javascript libraries that constitute jQuery.

Every theme on WordPress has in-built customisation characteristics that are easy to customise. The premium themes have built-in drop and drag features which are also easy to customise.

WordPress is so simple to use, it’s like finding one of the best webinar platforms, once you have found a great solution, you simply carry on using it.

Final Thoughts

If you’re an entrepreneur who’s just launched a startup, this article must have been informative. Now you’re well informed about WordPress and why your business needs it. As an entrepreneur, you certainly know the importance of saving on money and time, which WordPress offers.

The market has different types of content management systems, but they’re expensive. Consider choosing WordPress to help you get your business to the world.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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7 Professional WordPress Themes for Programmers 2021

Every business is rushing to get an e-commerce website to succeed in today’s digital age. Every small or large business considers building a website for every new venture. Therefore, it is not a big surprise that programmers have become rather popular.

WordPress is a programmer’s best friend these days as you can get thousands of free and paid website templates to get a site up and running. However, a website not only has to be functionally perfect but should be user-friendly and interactive as well.

Therefore, the real question is which theme is suitable for you? While selecting a theme, you need to look at various factors, including compatibility with plugins and customisation options.

Let’s have a look at the top 7 professional WordPress themes for programmers for the year 2020 and 2021:

1. Jevelin

Jevelin is a multipurpose website that can easily be used for simple as well as complex websites. It can be used for business purposes, by freelancers, or even for private portfolios. There are multiple pre-built layouts, designs, and options for plugins, which creates an amazing user-experience and allows you to play around.

The theme is compatible with mobile and other devices; some key features of this theme are:

  • One-click install
  • Easy customisation
  • Mobile ready
  • Shop powered by WooCommerce
  • Compatible with popular contact forms
  • Slider Revolution
  • 40+ custom-crafted shortcodes

2. Uncode

Uncode is another option that can be creatively used for multipurpose websites. The theme allows you to customise the layout and create a masterpiece with your specifications. With its modern design options, you can add sliders, headers, replicable sections, and much more to enhance the user experience for your website.

The adaptive images feature detects user screen dimensions and rescales the images for a good user experience. The theme is ideal for:

  • Digital agency,
  • Freelance designers
  • web designer
  • developers
  • Service/ product-based businesses
  • marketing
  • blog
  • magazine
  • portfolio
  • photography
  • architecture firms
  • corporate
  • event
  • eCommerce

Hence you can select Uncode for various types of websites, and with its wide range of features, you can customize it however you want.

3. Webify

Webify is another one-stop solution for your website needs. With its exquisite design and countless features, Webify makes amazing options for programmers to build a website of their own choice. There are multiple demos available in the website theme, which you can use as it is or tweak for some customisations as you wish. The theme includes a variety of blocks and modules where you can add, swap, or create a new one as per your need.

The theme is completely customisable, from colours to fonts and various designing options. There are over 60 shortcodes available through which you can turn your imagination into reality. Moreover, you can play around with the gallery as the theme allows you to post format in the audio, video gallery, and standard.

4. RyanCV

RyanCV is an ideal template for coders, programmers, and developers to create a fully customisable CV. The theme includes creative layouts, dark and light mode, more than 8 built-in layouts along with RTL support to create unique CVs. The web design will help you engage and attract new clients as it is an extremely engaging and user-friendly design.

Using RyanCV, users can create a powerful CV with images, videos, links, and ajax content. Users can add skills using cars and lines, add a different contact form, and use icons from a large option of more than 1300 variants.

5. Salient

Salient is an incredible theme to build a completely interactive and responsive website. There are more than 65 elements and 1000+ configuration options that enable you to customise the website however you want.

There are various grid, carousel, slider, and styling options to help you with innovative styling. You can also enjoy social media integration and Lifetime Updates once you purchase this theme. The theme is fully customisable, and you can edit every single feature as per your need and requirement. The options panel includes various options that make it even more user-friendly.

6. Ronneby

Ronneby is famous for its premium design and flexibility options. The theme is appropriate for both business as well as creating websites, so it’s a complete solution for both freelancers as well as corporate businesses.

The theme includes Easy one-click installation, Best premium plugins, and 40+ stylish demos are available for you to explore the possibilities. The theme is compatible with WooCommerce, so it’s easy for you to build an e-commerce website using Ronneby. The pre-made demos can also be used if you are short on time or don’t want to customise.

Moreover, you can also enjoy multilingual support if you are targeting the website for international users. The administration panel is fairly simple, so you can have the backend sorted while using Ronneby. The template also has fully-responsive features, so you won’t have to worry about fixing dimensions for different screen types.

7. Bridge

The Bridge is a multipurpose WordPress theme that can be used for multiple purposes ranging from portfolios to eCommerce websites. There are more than 500 demos with 24 layout concepts to play around with. Whether you want to build a website for a software company, a product, a salon, or an e-commerce platform, Bridge will help you build a website for any purpose you wish.

The admin interface of the Bridge is also user-friendly and customisable typography styles to enjoy. Upload multiple logo versions, play around with graphics, and take complete control over your website.

Key features of Bridge are:

  • Social media integration
  • Integrated search functionality
  • Ajax transition animations
  • Infographic elements

These features will help you control and monitor the website’s performance and update it regularly with new updates. The template helps you establish a fully functional, responsive, and engaging layout without much of a hassle.

Conclusion

These were some of the top WordPress themes that you can use for multiple purposes, including e-commerce, business, bakery services, web development houston, personal blogs, etc. These themes include advanced technologies, plugins, and regular updates so you can enjoy a better experience.

Posted by: Myrah Abrar

Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for ApCelero.

 

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How to Add a Custom Author Profile Page to Your WordPress Site

If you are looking to add a custom author profile page to your WordPress site then you’ve come to the right place. In this tutorial, we will show you how to create a custom author profile page with and without the use of a plugin.

As always, we will show you how to add this without a plugin and then provide the plugin alternative method.

1. How to Manually Add a Custom Author Profile Page to Your Theme

The first step is to create the author.php file, this will go within your theme/child theme folder. Now we can simply copy and paste the contents of the archive.php file and paste it within the author.php file.

If your theme already has an author.php file, then you can edit that as well.

Our main goal here is to get the author’s profile information and then display it. You will need to decide where you want to start editing. As a general rule of thumb, you can usually edit anything between the get_header(); and get_sidebar() lines.


<?php
	$theauthor = (isset($_GET['author_name'])) ? get_user_by('slug', $author_name) : get_userdata(intval($author));
?>
     
<div class="author-profile-card">
    <h2>About: <?php echo $theauthor->nickname; ?></h2>
    <div class="author-photo">
    <?php echo get_avatar( $theauthor->user_email , '90 '); ?>
    </div>
    <p><strong>Website:</strong> <a href="<?php echo $curauth->user_url; ?>"><?php echo $theauthor->user_url; ?></a><br />
    <strong>Bio:</strong> <?php echo $theauthor->user_description; ?></p>
</div>
     
<h2>Posts by <?php echo $theauthor->nickname; ?>:</h2>
 
 
<?php if ( have_posts() ) : while ( have_posts() ) : the_post(); ?>
	<h3>
		<a href="<?php the_permalink() ?>" rel="bookmark" title="Permanent Link: <?php the_title(); ?>"><?php the_title(); ?></a>
	</h3>
	<p class="posted-on">Posted on: <?php the_time('d M Y'); ?></p>
	 
	<?php the_excerpt(); ?>
	 
	<?php endwhile; 

	the_posts_pagination();
	 
	else: ?>
	
	<p><?php _e('This author hasn\'t posted yet.'); ?></p>
 
<?php endif; ?>

The above code will add the author’s profile details at the top of the page and then it will display their recent posts below.

This code can be customised to your needs, for example, you could add social links, display featured images for the post, customise the posts to look like your blog archive page, and so on.

To get you started, here is some CSS code that you can add to make your author profile look more presentable. Feel free to make changes and further improve to match the theme of your website.


.author-profile-card {
    background: #eee;
    border: 1px solid #ccc;
    padding: 20px;
    margin-bottom: 20px;
}

.author-photo {
    float: left;
    text-align: left;
    padding: 5px;
    margin-right: 10px;
}

img.avatar {
    border-radius: 50%;
}

You will end up with a page that looks something along the following lines:

2. How to Add a Custom Author Profile Page in WordPress with a Plugin

For this method, we are going to install and active the WP User Manager plugin.

Once activated, you need to go to Users » WPUM Settings page to configure the plugin to your requirements.

This plugin will automatically create pages for a custom login, user registration, forgot password, account and profile pages.

WP User Manager comes fully packed with a lot of options and customisation. You will have to go through the settings and enable/disable the features that you require for your site.

Once completed, we can click on the Profiles tab to setup the user profile settings.

In this tab, we can enable the profile page option for guest which allows anyone to view the user’s profile. You can also allow members to view one another profile. If unchecked, you will only be able to see your own profile page.

You can also allow users to upload a custom profile image and display their recent posts as well as comments on their profile page. Once you’ve configured it to your liking click the Save Changes button.

Now, we will need to select SEO friendly URLs on permalinks for the author profile pages. This can be done by going to Settings » Permalinks page. Scroll down to the ‘User profile permalink base’ section.

This plugin allows you to use the user ID, username, or nickname in the URL. Both nickname and username are more SEO friendly options than user ID. Click to select either one of them and then click on the save changes button to store your permalink settings.

For the next step, we need to let users easily find their profile pages on your website. What you can do here is go to Appearance » Widgets and add the WPUM Login Form widget to one of your sidebars

Once done, you can now view your new author’s profile page. If you are logged in, you will see your own account details in the sidebar widget. Click on the username and this will take you to the author profile page.

The sidebar widget will show a login form for users who are logged out. If you wish users to register on your website, the form will also include a link to sign up. This plugin will also change author links on your website and point them to the author profile page as opposed to the default author’s archive page.

If you want to customise the plugin you can add some CSS to match it with your WordPress theme. However, if you want to take it one step further and adjust the layout, you will need to edit the plugin’s template files. The plugin comes with custom templates support which means you can create your own templates within your theme folder.

To do this, head over to the /wp-content/plugins/wp-user-manager/templates/ directory and download all the files. Next, head over to your theme/child theme folder and create a new folder called wpum. Now, we can add the files you downloaded previously within this folder.

Now you can edit these files to customise the appearance of your profile page as you wish.

Conclusion

And that’s it! We have now learned how to add a custom author profile page in WordPress with and without the use of a plugin.

We hope you found this tutorial useful. If you need any help with anything, feel free to drop a comment below.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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