6 Reasons Why WordPress is Ideal in Startup Companies Today

Online presence is critical for any business looking to become a profitable venture. This is especially the case for startups that must leverage modern techniques. They can use a website to sell their ideas to stakeholders and their target audiences.

If you’ve just launched your startup, you’re probably worried about building a website. If you’ve already passed that phase and are thinking about the best platform, how about WordPress? A free website creation platform that’s ideal for startups. It allows startups to edit and alter the appearance of their websites without using code.

Every business needs a website, especially if it’s new and needs to grow into a successful venture. If you have no idea where to start, it’s important to seek help from a digital marketing agency for startups.

Getting a professional with a speciality in your business takes a lot off your shoulders. It gives you time to take care of other matters concerning your startup.

Usually, startups are short on cash, making it difficult to get experts to work with. Hiring a professional website developer enables a business to have its digital marketing strategy in order. So, how much should a startup spend on marketing?

According to experts, a startup should spend 12%-20% of the gross revenue on marketing.
Depending on the business strategies, you can figure out how to budget for the money. This is why it’s important to have an effective startup marketing agency.

A business needs to have a powerful digital presence to grow. Presently, customers Google businesses while comparing them to competitors. If you have a weak website or are not on the internet, you lose the game to your competitors. So marketers are leveraging digital marketing tactics, which has enabled them to increase their conversion rates.

The Benefits of WordPress for Startups

Many businesses, established and startups don’t know how beneficial WordPress is. Neither do they know why they need to use it for their businesses. In this article, we give you reasons why it’s a platform worth considering.

Let’s get started!

1. WordPress is Free

Nothing sounds better to a cash-strapped entrepreneur than hearing that WordPress is free. Which begs the question, so what’s the catch? WordPress is open source. Meaning that it’s not owned by anyone.

This website creation platform is backed by a billion-dollar company, Automattic. It also has the backing of volunteers all over the world who’re constantly working to improve it.

The platform is licensed under the General Public License. This makes it free for those who want to build websites. Users have access to free themes, updates, and plugins from the WordPress repository.

Just to make one thing clear. Yes, WordPress software is free. But that doesn’t mean that you will run a website at zero costs. There are costs attached to hosting, the domain name, and customisation.

Startup’s Scalability

As exciting as it can be, starting a business is challenging. So, how do you ensure that you are on the right path? You must integrate professionals and technology to make your business grow. By technology, in this case, we are talking about WordPress.

Apart from WordPress, you also need to seek the services of a startup branding agency. A properly funded startup branding strategy forms a roadmap for the company. It leads the company towards growth in the industry.

Advertising is another important tool for a successful startup. Now, advertising for startups is not as easy considering the limited resources. But that’s not to say that it’s impossible. Especially if you’ve adopted the use of WordPress, a free platform that can be used to talk about your products and services.

When using WordPress, you can display your ads in the sidebar. By using WordPress widgets, you can add Google Adsense in your sidebar. Then choose whether you want your ad to be fixed or responsive. This enables any visitor to your site to get to know more about what you do. In the long term, you start to reap the benefits

WordPress is Secure

When it comes to the security of a website, no platform is 100% safe. Especially when hackers are always devising ways of accessing company websites. WordPress hasn’t been spared either, considering its growing popularity.

What makes it a better platform is that it’s fairly safe. Reason being that it’s constantly monitored for security threats. Aside from that, its users are always quick to raise any security concerns. The platform is also prompt in releasing security updates. It also takes care of minor updates automatically by default.

As a user, it’s important to note that the security of your website is your responsibility. Select a reliable host with quality themes and plugins. Ensure that you have strong usernames and passwords. Also, be sure to update WordPress regularly. You should also backup your website every once in a while to enhance its security.

Extensive Plugins

Websites have different needs depending on different company operations. While some may be selling products, others may want an interactive community. WordPress provides a platform for different kinds of websites. It also allows companies to add functions that will enable them to achieve their goals.

WordPress gives you the liberty to choose a plugin from the more than 50,000 plugins in their repository.

The free plugins are great additions to a startup’s website. They can also add on functions whenever the need arises in business. For instance, a company may not need a live chat on its website at the beginning. But as time goes and the need arises, they can easily add a plugin for the needed functions.

WordPress is Mobile-Friendly and Easy to Use

There are more people today accessing the internet via mobile devices. And just so you know, Google doesn’t take kindly to websites that aren’t compatible with smartphones.

That is not something to worry about though, as WordPress has everyone covered. The technology it uses is compatible and can create web pages for smartphones. It also has a series of free and premium themes, with the ability to adapt to the size of the user’s screen.

When it comes to ease of use, WordPress has one of the best features. You can use it even without knowing any code. It’s just like working with any other processor. A startup can create web pages from a user-friendly interface. Not to pour cold water on the importance of basic coding skills, but even without them, you can still enjoy using WordPress.

The platform has courses, training, videos, podcasts, and blogs to assist you. It excels at Do-it-yourself, and even newbies can create content. It also allows you to embed third-party content like Vimeo and YouTube.

It’s Flexible and Customised

The other best thing about WordPress is its flexibility. The platform comes loaded with Javascript libraries that constitute jQuery.

Every theme on WordPress has in-built customisation characteristics that are easy to customise. The premium themes have built-in drop and drag features which are also easy to customise.

WordPress is so simple to use, it’s like finding one of the best webinar platforms, once you have found a great solution, you simply carry on using it.

Final Thoughts

If you’re an entrepreneur who’s just launched a startup, this article must have been informative. Now you’re well informed about WordPress and why your business needs it. As an entrepreneur, you certainly know the importance of saving on money and time, which WordPress offers.

The market has different types of content management systems, but they’re expensive. Consider choosing WordPress to help you get your business to the world.


Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Useful WordPress Plugins For Writers & Authors

Many people still think that authors need a muse and inspiration. But with modern authors, things are a little different. Now, in addition to inspiration, they also need many tools to create outstanding and competitive articles.

WordPress is one of the most effective and useful platforms for creating various websites. If we talk about writing and blogging, then often such specialists choose this particular functionality. The availability of a variety of plugins allows authors to get all the tools they need in one place to create the best copy for both the audience and search engines. Let’s review the most effective ones.

Top 12 Must Have Plugins for For Writers & Authors

Want to make your writing process simple and efficient? Do it easily with the following best plugins for writers and authors.

1. Just Writing

If jokes about procrastination don’t sound funny to you and that’s your problem, then this plugin can be your lifesaver. It can be very difficult to create quality content when you get distracted every minute. The plugin will make it easier to write text using various functions that may be required while writing. For example, you can instantly check grammar, cut, copy, and so on. The maximum convenience and usefulness of the features will allow you to stop postponing the writing process until later.

2. WP Inject/ImageInject

Writers almost always have to deal with images to support their text with visualisation. Text without images does not engage readers as much as it used to. Authors are aware that it can take a long time to find the appropriate image, download the desired format, save the link, and after adding the image to the site. WP Inject facilitated this task. Also, the plugin will allow you to properly split the text so that your publication and images look harmonious in the final result.

3. Co-Author Plus

Does your site involve collaboration with other authors? Perhaps you have a news resource or platform with user reviews. Anyway, this plugin is the best collaboration tool. It allows you to provide access for publication by another author. In this case, you can select either one author or several (guest mode), and this applies to pages as well. For example, co-authors do not need to have a special profile to make a publication.

4. NextScripts

Writing compelling texts is only half of the job. The second half is to make sure your target audience actually accesses and reads it. This plugin allows you to help your copy get more reach through social media. That is, this tool can automatically duplicate your content on social networks. Therefore, this plugin is a must-have for anyone who wants to get more traffic and readers.

5. Akismet

Receiving a lot of comments and questions is one of the goals most authors pursue when creating their content. And that’s great! But when you have a lot of comments, you also need to manage them properly by filtering and removing spam. This plugin will do all the work you need to do with unwanted comments.

That is, this tool will delete comments that look like spam. After you try this plugin at work, there is no doubt that you will forget about what spam comments are.

6. JetPack

This plugin is a multifunctional tool that is suitable not only for writers but also for everyone who deals with the site and content. The advantage of this tool is that it is a kind of constructor. You can choose only those functions that are right for you. You can set up automatic publication of your texts on different platforms. There are also various functions that will facilitate the process of working on the text.

7. Yoast SEO

Perhaps, this is one of the plugins that can be considered a must-have for all site owners. The authors are certainly no exception. The plugin is available for free with a good arsenal of functions, as well as in the paid version, which has a few more features. It will allow you to improve your text from an SEO point of view so that you can promote your content as effectively as possible.

8. OptInMonster

To win a loyal audience, it is important to constantly convert your prospective leads into loyal readers. The easiest and most effective way to do it is to create lead capture forms. This plugin will just help you create newsletter forms and the best CTA so that your readers stay with you. What’s more, with it you can test several options and find the one that works for your leads best.

9. Nimble Portfolio

Every author should be able to properly demonstrate their work, and this plugin is a real solution for this purpose. Now you can design your services and promote them like top writing websites. The advantage of the plugin is that it allows you to create an excellent portfolio, the quality of which will not change with the desktop or mobile version.

10. Visual Editor Font Size

The desire to enlarge the font during the creation of the text is perhaps a common desire among all writers who work with WP. It’s no secret that the WP offers a default font size, and this is a common problem for many users. This plugin is easy to use, with which you can choose the font size you want without editing the code. That is, the plugin will not affect the actual font size of your site.

11. Copyright Proof

Copyright protection is a hot topic at all times. In the era of digitalisation, every author should think about how to protect their work as well. With this plugin, you can secure your text, and, if necessary, you can prove your copyright. Therefore, if you want your texts not to be duplicated somewhere else by third-party authors, then be sure to download this plugin.

12. WProofreader

Most authors always use additional tools to ensure the quality of their text. With this plugin, you can forget about a lot of third-party tools, as it will instantly fix mistakes as you enter your text. Ready to boost your articles to a professional scale like the top-notch authors featured by the college essay writing service reviews platform create? This WP plugin can help.

If you work with topics that require the use of terminology, then you can customise the dictionary. This plugin can replace such tools as Hemingway Editor or Grammarly. Check out Grammarly Review for more information.

P.S. They are also worth considering solutions in addition to all the plugins we have listed above.


Stop waiting for inspiration, download the plugins you need, and start creating great texts. The effectiveness of these plugins will be your inspiration for creating awesome content again and again.


Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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10 Frontend Web Development Tools for 2020

Web development is constantly evolving, with so many libraries and frameworks available and appearing all the time and replacing other less efficient tools. As developers, we must always keep up-to-date with the latest trends and find out the best solutions for your digital projects. Today, we will go through the best tools to use for Frontend Development in 2020.

1. Chrome Developer Tools

This is a set of tools that helps developers get easy access using the browser, which saves devs a lot of time. It makes things super easy by showing you errors in the code directly through the console. When it comes to styling, you get a real-time preview of the changes you make on the fly saving a lot of time. It’s super easy to use and it includes so many additional features. You can even audit your website through the console using PageSpeed Insights. If this is a new tool for you, just know it is perfect to ensure that your website is fully optimised for speed, giving recommendations on how you can make your site faster which in turn will improve your SEO.

The Google browser updates every 6 weeks, so you need to check its web portal to continue developing at an advanced level and to keep up-to-date with the new features. These tools allow you to perform a wide variety of tests in your browser, which helps you save a huge amount of time. Using ‘Device mode’ for example, you can work and test your site to ensure it’s responsive and works across several devices. The ‘sources panel’ allows JavaScript debugging with breakpoints which makes life a lot easier when it comes to debugging. ‘Timeline assists’ helps you find performance issues during running time. It’s essential to have a super-fast website and this tool is extremely helpful.

2. TypeScript

TypeScript is an open-source programming language. It is a strict syntactical superset of JavaScript and it adds optional static typing to the language. TypeScript can be used to develop JavaScript applications for both client-side and server-side execution just like Node.JS or Deno.

TypeScript is designed for the development of large applications and transcompiles to JavaScript. As TypeScript is a superset of JavaScript, existing JavaScript programs are also valid TypeScript programs.

TypeScript creates a great web development environment for front-end developers.

TypeScript is a very modern front-end development tool that accepts many integrations. One of the key features is that it accepts other JS libraries, making it possible to use TypeScript on any environment running JavaScript. It accepts definition files that can contain type information of existing JavaScript libraries, such as C, C ++ header files and it is portable in browsers, devices and operating systems.

3. GitHub

GitHub is a Git repository hosting service and it includes many features. Git is a command-line tool that provides a Web-based graphical interface. It also provides access control and several collaboration features, such as wikis and basic task management tools for every project.

The key features of GitHub are allowing all the code in one place, coordinating use, staying aligned, and, after each GitHub project management tool, the developers can host the direct documentation through the repositories.

4. Sass / SCSS

Sass/SCSS is the most reliable and robust CSS extension language. This web development tool helps to extend the functionality of an existing CSS such as variables, inheritance, and nesting with ease. Sass is an open-source project that attracts updated CSS preprocessors. This tool gives you a hand in writing a code that can be easily maintained, thus reducing the amount of CSS you need to code.

Usually, with this, you have a ‘mixins’ file which contains code to simplify coding. As a brief example, let’s say you execute the following code to work cross-browser:

    -webkit-transition: all .3s linear;
    -moz-transition: all .3s linear;
    -o-transition: all .3s linear;
    transition: all .3s linear;

Well, the awesome thing with Sass/SCSS is that we can condense this to a single line of code as follows:-

    @include transition(all 0.3s linear);

It’s a massive time-saver!

Before you can use Sass/SCSS, it needs to be configured on your project. Sass allows you to nest your CSS sectors using a technique that follows the visual hierarchy of your HTML. There are also several applications that will help you use Sass for Mac, Linux and Windows platforms. Some of the key features are that it is simple and easy to use this front-end tool to write any code, it accepts language extensions such as variables, inheritance, and nesting, it has many useful functions for manipulating colours and other values and it has advanced functions such as library control directives.

To get started, I would recommend reading this post that will give you a starter template to use mixins and save a lot of time when it comes to writing CSS code.

5. jQuery

jQuery is one of the most popular JavaScript libraries that is widely used for front-end development. This large library allows developers to focus on the functionality of different aspects. Through this JavaScript library, development can become very easy, such as handling HTML documents, traversing and Ajax. The key features are that it facilitates the creation of highly interactive web applications, offers a powerful theme mechanism, is very friendly and stable, offers extensive support for the browser. On top of this, it’s free and it’s always updating.

In a nutshell, jQuery is very lightweight (write less, do more”) based on the JavaScript library. The purpose of jQuery is to make it much easier to use JavaScript on your website. jQuery takes a lot of common tasks that require many lines of JavaScript code to accomplish and wraps them into methods that you can call with a single line of code. Simplicity and giving devs the ability to code faster is always a bonus!

6. Sublime Text

Sublime Text is a sophisticated text editor which is widely used among developers. It includes wide features such as Syntax Highlighting, Auto Indentation, File Type Recognition, a wicked sidebar, Macros, Plug-in and Packages that make it easy for working with codebase.

The key features of Sublime Text are that it is compatible with many programming languages, offers Python-based plugin API and it has simultaneous editing which allows for the same interactive changes across multiple domains. We 100% recommend you checking this out, once we started using it, we never looked back!

7. CodePen

CodePen is a web development environment for front-end designers and developers. It enables faster and smoother development. It allows you to add HTML, CSS and JS code to create test cases before implementing it on websites. Another cool feature is that it has a massive library of functions that could be applicable to your site. What does this mean? Well, it’s going to save you a lot of time coding something from scratch when an already implemented code may just need a few edits to make it applicable to your website.

The key features are that it includes great features for faster CSS writing, allows live viewing and live synchronisation and the API prefill feature allows you to add links and demo pages, without having to code anything. A similar website we tend to use is JSFiddle, which offers all the same features. However, the preference is dependant on each user.

8. AngularJS

AngularJS is a structural framework for dynamic web applications. It lets you use HTML as your template language and lets you extend HTML’s syntax to express your application components clearly and succinctly. Its data binding and dependency injection eliminate much of the code you currently have to write. It is an open-source web application framework that allows you to simplify the front-end development process by creating an expressive environment that is legible and accessible. Some of its key advantages are that it is free, it’s open-source and widely used by thousands of developers, allowing you to create RICH Internet Applications, it automatically manages the appropriate JavaScript code for each browser and offers the option to write the application from the client using JavaScript and MVC. AngularJS is quite commonly used today so it’s an important framework to learn moving forward. There have been many times where we have had to take over websites that utilise AngularJS, so stay ahead of the game and learn something new, this is definitely worthwhile!

9. Grunt

Grunt is one of the best front-end development tools when it comes to automating tasks. It is quite commonly used with NodeJs, which offers plugins for common tasks and is very flexible and widely adopted. It offers an alternative to writing down all kinds of tasks that go well with your requirements.

The key features of Grunt are allowing automation of repetitive tasks without a great deal of effort, creating the workflow simply by writing a configuration file, including activities for extending the functionality of plugins/scripts, it speeds up the development process, it also increases the performance of your projects and reduces the chance of errors while you are performing repetitive tasks.

10. Npm

Another great tool is Npm which represents the Node package manager for JavaScript. With Npm, you are able to discover reusable code packages and assemble them in powerful and new ways. It is a command-line utility used for interacting with a named repository that helps in a package.

Some of its key features include the ability to publish and control access to a namespace, you can reuse and discover a massive library of free code packages in the registry, manage public and private code using the same workflow and find out where you have reused code within your teams.


So why is it so important to keep up to date with the latest technologies? Well, as we already mentioned, the world wide web is always evolving and new tools are always being created to make it easier for developers to code. Quite a lot of these tools mentioned help developers by enabling them to create the same functionalities a lot quicker; delivering a project in a shorter time frame is highly cost-effective and it saves you the time you can use for other tasks. In addition to this, you may have to take over a project that uses a framework that you are not familiar with. That being said, it’s always best to keep up-to-date with the latest technologies to prepare you to complete any given task which in turn will allow you to complete more jobs more quickly and effectively.

Well, we sure hope you loved this post, leave us a comment and let us know your thoughts. If we missed anything you might think that should be in this post, let us know in the comments!


Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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