How Can You Make Your Digital Marketing Effective?

Digital marketing can be hit and miss. Some campaigns you run can be super-effective and bring lots of new customers. Alternatively, you could create marketing that seems to barely have an impact. This can be frustrating for businesses.

Fear not! There is a host of simple things you can do to make your marketing more effective. Also, you don’t have to be a marketing specialist to incorporate these things into your campaigns. Anyone with basic internet knowledge and a keen eye for business can utilise the below things to improve the effectiveness of their digital marketing:

1. Use fun media like infographics and pins

The best marketing campaigns use images, audio, and video. Today’s average customer does not want to read a wall of text. They want to look at an image, or watch a video – they want simplicity and to digest your message quickly. As a result, you should incorporate fun media into your marketing. For example, you could create infographics about your business. Alternatively, many businesses utilise Pinterest to create informative and eye-catching pins about their products and services.

2. Incorporate branding elements for a uniform marketing campaign

Branding is a key element of marketing. It helps keep your brand cohesive and ensures that your customers can easily identify your business. You should use branding elements such as a company logo, colour schemes, and even consistent fonts in your marketing media. There are a lot of free apps available to create branding. Logo Creator, for example, is a free online resource that allows you to produce professional business logos.

3. Create an effective social media campaign

Social media is a powerful marketing tool. More importantly, it’s free to use! To have an effective marketing campaign, you must use social media. Create business profiles on popular sites like Twitter, Facebook, and Instagram. Also, create detailed profiles that utilise your branding. Finally, you must post regularly, and ensure that your content is relatable, interesting, and engaging. Also, try to incorporate backlinks, and include digital media in your social media posts.

4. Understand your CAC

CAC = Customer Acquisition Cost. This is the cost that you are spending to acquire each new customer. This is an important figure you should know. For example, you may be spending $5 to acquire each new customer, but they only bring an average profit of $4. Here you can see that you need to reduce the cost of your marketing or improve its effectiveness.

5. Use consistent language and terminology

The most effective digital marketing strategies use consistent language. The effectiveness of your message and marketing is diluted if your language changes from post to post. For example, on social media, you use informal, fun language, but in your blog posts, you only use a professional tone and jargon. Ensure that the phrases and tone you use is consistent across ALL of your digital media.

6. Use keywords in your written content

Lastly, keywords can be highly effective in marketing. The primary purpose of keywords is to boost search engine rankings. Google and other search engines look for target keywords that can be used to index and rank sites. You should aim to use your marketing as an extension of your SEO implementation. For example, using keywords in your social media posts and written marketing posts will help greatly.

If you need to improve your marketing, we hope these six tips will help. The key to successful marketing is to be consistent. You must also reinforce your brand identity. Understanding and connecting with your target customers will also help greatly.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Easy-to-follow Digital Marketing Strategies for Business Owners

In the modern world, every company should be on the Internet. Being on the Internet is the fastest way to grow your business and have an explosion of sales. It is also an easy way to continually sell without having any salespeople around. A big factor in success on the Internet is your knowledge of digital marketing. You must understand what it takes to get customers online through various marketing channels. There are many considerations that need to be made, but here are some strategies that will keep you ahead of the competition when you are marketing online.

Know Your Desired Outcome

The first step to success is knowing your desired outcome. Your digital marketing campaign should always have a goal. Everything you do needs to be a means to that end. For example, if you want to start a Facebook campaign then you need to understand how this will fit into your overall goals. Without this fundamental understanding, you will be rolling around in a sea of nothing with no goals. So the first step is to set your goals.

Find Your Potential Customers

A business is nothing without customers. Before you find customers you have to know who they are. You have to be able to understand fundamental questions about your business such as the people you are targeting. You have to understand them at a deeper level so you know their behaviours and dreams. There are many hangout spots on the Internet, and you should be able to understand where your potential customers are hanging out. By getting this information you are less likely to waste money on advertising to people who aren’t your customer base.

Related Article: 5 Tools To Boost Your Conversion Rates

See the Competition

Once you have figured out your customer base, then is all about knowing your competition. Your competition will play a large role in whether you are successful or not. After all, they are fighting you for the same customers and your success depends on your ability to out match them. Winning on the Internet means researching your competition and seeing what their strengths and weaknesses are and how you can take advantage of those weaknesses.

Delegate to Your Team

Utilising your team is also essential in the digital marketing realm. Making sure that everyone on your team knows their role will help things move smoothly, and the team will be like a good world machine. Making sure that the people assigned to certain roles have expertise will also help things go along faster.

Use Search Engine Optimisation and Marketing

Search engines are often the best ways to get traffic to your website. Most people start their search online with a search engine. There are multiple ways to utilise search engines to find customers. You have SEO and SEM. You can either by advertising spots on various keywords or you can optimise your website to rank near the top of a search engine. Both methods have potential downsides, but also an amazing upside. For example, you can get traffic instantaneously by using SEM or you can build long-term traffic for free with SEO. Both strategies should be a critical part of your marketing endeavour.

Be on Social Media Sites

Most people hang out on social media sites. Having a strategy for marketing to people on social media sites will take your digital marketing efforts far. You have to understand the platform and know what to do and what not to do. For example, sending inspirational images on Instagram could help boost your traffic immensely. On other social media sites, this would not work. Being able to match the strategy with the social media site is a critical part of your success.

Related Article: How to Boost your Social Media Using WordPress

Have Great Content

Content is how people interact with your website. You need to have great content that resonates with the reader in order to keep them engaged. If they don’t finish your content, then you won’t get them to stick around long enough to be a customer. Having content that will keep them around should be your top priority. Hiring dedicated content marketing staff can also be helpful.

Don’t Forget Their Mobile Devices

Most people browse the Internet on their mobile devices. Your website and other digital marketing campaigns must be mobile-friendly. This means they should load quickly and display correctly when being browsed from a mobile device.

Send Them an Email

Email marketing should be a fundamental strategy for your business. Having their emails allows you to reach out to them and build trust and a long-term relationship. This will help you when you go to ask for the order later. Email marketing is one of the few ways to truly have your own customers online.

Use Analytics

Understanding analytics will help you get very far in Internet marketing. Analytics is the data collected from user information. This can tell you trends and how certain visitors behave on your websites. Using this information, you can optimise your websites to improve conversion rates and your ROI.

Digital marketing is difficult. However, by following these easy to understand instructions you can build your own empire online. As a business owner, crushing the competition will become easier and you will be able to outperform them no matter the channel.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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WordPress Version 5.2

On May 7, 2019, WordPress 5.2 “Jaco”, named for the jazz musician Jaco Pastorius, was released to the public.

As always, you can update your WordPress to the latest version or download the latest files from WordPress.org.

So what’s new with the latest version?

Site Health Check

Building on the Site Health features introduced in 5.1, this release adds two new pages to help debug common configuration issues. It also adds space where developers can include debugging information for site maintainers. Check your site status by going to Tools > Site Health, and learn how to debug issues.

WordPress 5.2 - Site Health

PHP Error Protection

This administrator-focused update will let you safely fix or manage fatal errors without requiring developer time. It features better handling of the so-called ‘white screen of death,’ and a way to enter recovery mode, which pauses error-causing plugins or themes.

WordPress 5.2 - Site Protection

Improvements for Everyone

Accessibility Updates

A number of changes work together to improve contextual awareness and keyboard navigation flow for those using screen readers and other assistive technologies.

New Dashboard Icons

Thirteen new icons include Instagram, a suite of icons for BuddyPress, and rotated Earth icons for global inclusion. Find them in the Dashboard and have some fun!

Plugin Compatibility Checks

WordPress will now automatically determine if your site’s version of PHP is compatible with installed plugins. If the plugin requires a higher version of PHP than your site currently uses, WordPress will not allow you to activate it, preventing potential compatibility errors.

Developer Happiness

As always, a large handful of developer-focused changes have also been made. The highlights of these include:

PHP Version Bump

The minimum supported PHP version is now 5.6.20. As of WordPress 5.2, themes and plugins can safely take advantage of namespaces, anonymous functions, and more!

Privacy Updates

A new theme page template, a conditional function, and two CSS classes make designing and customizing the Privacy Policy page easier.

New Body Tag Hook

5.2 introduces a wp_body_open hook, which lets themes support injecting code right at the beginning of the element.

Building JavaScript

With the addition of webpack and Babel configurations in the @wordpress/scripts package, developers won’t have to worry about setting up complex build tools to write modern JavaScript.

And plenty of more which you can read about here.

What we can do for you!

As always, it’s always best to keep your WordPress version and plugins up to date and use plugins from reliable authors that maintain their plugins. If you need assistance with upgrading your WordPress version, plugins, updating core code to be compatible with the latest versions of PHP (recommended) or anything else WordPress or digital related then get in touch by sending an email to [email protected]. We &hearths; WordPress and as specialists in the field; you can guarantee that you are in very capable hands.

Have a look at out portfolio – if it’s a web specialist you require; we’re here at your disposal ; )

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Journey – Hi Ho Silva Lining…

If you would like to read about my freelance journey, you can read the full story here.

No time for the full story? No problem! You can see a visual synopsis below…

Silva Web Designs - Journey - The Struggle...

Silva Web Designs - Journey - Beaches

Silva Web Designs - Journey - Our Portfolio

Silva Web Designs - Journey - What we love - WordPress

Nathan da Silva
Founder | Silva Web Designs

‘‘ The Crazy & Creative Team ’’

 

M: +44 7511 68 1818
W: silvawebdesigns.com
E: [email protected]

If you’re a music lover, follow our Spotify playlist; maybe we’re on the same wavelength.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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