3 Core Tactics for Minimising Cart Abandonment

It takes a lot of effort to get an online shopper to the point of conversion, as there’s so much marketing and sales work to be done along the way. Big brands use PPC ads, influencer deals, social media campaigns — anything to push qualified leads. And it’s that crucial last-second moment that has all the impact. They buy, or they don’t. You profit, or you don’t.

It takes a lot of effort to get an online shopper to the point of conversion, as there’s so much marketing and sales work to be done along the way. Big brands use PPC ads, influencer deals, social media campaigns — anything to push qualified leads. And it’s that crucial last-second moment that has all the impact. They buy, or they don’t. You profit, or you don’t.

While it’s never good to lose a lead, regardless of how early in the process a prospect opts out, it’s clearly worse when it happens right at the end. All that effort gets wasted. All that time is spent on tempting the shopper, and absolutely no return on your investment. Anything you can do to prevent that from happening, then, is highly worthwhile.

In this post, we’re going to look at three core tactics to help you prevent people from giving up immediately before buying (AKA cart abandonment). Implement them at all smartly (and track your conversions properly) for a notable uptick in your success. Let’s get started.

Work on nailing your pricing

How much you charge doesn’t only matter before a shopper reaches the checkout. People change their minds for many reasons, and uncertainty about the quality of a deal can creep in at any time. You can get carried away, add something to your cart because you like the idea of buying it, then stop before you actually purchase it because you know you can’t afford it.

And it doesn’t necessarily take a big change to your pricing to make a difference. Minor tweaks matter. If you charge slightly less, you might make a decent deal feel like a great one — and if you charge slightly more, you can price yourself out of contention. So how do you get that right? The only practical solution is to keep making tiny changes to see how they perform.

If you sell products, you need to take production and material costs into account, but you still have some room in the profit margins to mix things up. Cut a cost by 5% for half your visitors, and see how that impacts the results. Do the extra conversions make up for the lost profitability? And if you sell services or subscriptions, you have even more leeway. In the case of the latter, try subscription management software with baked-in A/B testing to help retain customers.

Give shoppers less time to reconsider

Once someone has made the decision to add an item to their cart, you want them to check out as quickly as possible. The more time they spend considering it, the more likely it is that they’ll reconsider. So what can prevent this from happening? Urgency. There are various ways to push someone to convert now instead of waiting, and you need to draw upon them.

Think about the potency of limited-time offers, for instance. When you see that there isn’t much stock of a product left, you want it more: it’s a tried-and-tested psychological truism. You can also add incentives to hurry shoppers along. Tell someone that they’ll get an extra 10% off their order if they place it before a certain time. Their eagerness to take advantage of the added value will overwhelm their caution and drive them to continue.

So much is made of the fear of missing out, and for good reason. No one wants to be left behind the curve or fail to participate in big trends. And anyone who gets to the point of almost converting clearly has a significant interest in going ahead. You’re just nudging them to do what they already want to do (and have come close to doing).

Make your funnel feel seamless

A common mistake with sales funnels is assuming that the steps can be treated as disparate, as though it doesn’t matter how a shopper was convinced to be interested in a product. As noted earlier, uncertainty can linger and cause issues down the line. The overall level of polish in a sales process comes into play during the final decision. It isn’t just the quality and value of the product being considered: it’s also the reliability and trustworthiness of the brand.

Cohesion should be one of your primary goals, with every step along the way sharing key elements when it comes to design, functionality, and messaging above all else (cohesive content is vital). Relate it to giving a movie a satisfying ending: the ending should pay off everything that led to it, leading to a lasting appreciation. When that isn’t done, you get endings that feel ill-fitting and lead to mostly-enjoyable movies getting terrible reviews.

The best way to gauge this is to work your way through the marketing funnel from the perspective of a stranger, then see how you feel when you get to the conversion point. Are you conflicted about the purchase? Has anything failed to make sense? Has everything felt polished and consistent from a branding standpoint? If not, put plenty of time into making appropriate changes, and keep going until you’re satisfied.

 

Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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6 Ways to Design Your eCommerce Website for More Conversions

The e-commerce industry is getting more competitive by the day. As more e-commerce sites are introduced, you must put in every effort to boost conversions. 

The fact is that the quality of a service or product is just not enough. You also need to look at other factors to increase conversions. One of the ways through which you can do this is through design. The design of your e-commerce website plays a huge role in its success.

With the right design, you can drive more visitors and convert them. Make sure to focus on every part of the customer journey and ensure that the design facilitates the purchase. 

From the moment potential customers visit the landing page, you have to guide them to the relevant product category and the checkout page.

This post takes a close look at the best e-commerce website design practices that will provide your customers with an intentional and delightful conversion path.

1. Include Clear CTAs (Call-To-Action)

To convert website traffic, you have to include clear CTAs. Common examples of ecommerce site CTAs include “Add to Cart” and “Buy Now.” They easily stand out and encourage visitors to act as desired. 

When creating a CTA, you should use unique design elements, well-designed website and contrasting colours. Optimise them to ensure that users can instantly recognise them. The wording should be short and attractive at the same time. The CTAs also have to be aligned with the specific webpage.   

A great tip that will help you craft the perfect CTAs is the creation of a sense of urgency. According to a study conducted by CXL, it was found that e-commerce site conversion rates can increase by more than 330% by adding a sense of urgency.  

For instance, you could include “Final Promotion” or “Amazing Deal” to nudge visitors to make a purchase.

2. One-Click, Simple Checkout for all Customers

By adding a one-click, simple checkout process for all your customers, you get to ensure that they can quickly make a purchase without getting distracted.

It has been found that one-click checkout can help reduce the checkout process by as much as 90%, which is perfect for customers that demand fast service.

As you eliminate extra steps, you will notice a decrease in cart abandonment. This should be reason enough to simplify and streamline the checkout process. 

Now, it is not necessary to opt for a one-click checkout. However, it does not mean that you should streamline the checkout process, as doing so would help increase conversions. A great way to do this is by requiring customers to provide as minimal data input as possible.

3. Provide Different Payment Methods

When it comes to making an online purchase, customers expect to have multiple options. Besides card options, you need to show customers that you are willing to accept digital currencies (Bitcoin), e-invoices, digital wallets, bank transfers, direct debit, and so on.

Even though you cannot expect to provide customers with hundreds of payment methods, you need to make sure that the payment methods you allow are appropriate for your target audience. Learn as much as possible about your customers to provide the right payment methods.

For instance, websites that have average spending of $50 or more should provide debit and credit card-style payments. Make sure to offer the top 3 payment methods for increasing the conversion rate by 30%

4. Include Product Reviews

To ensure that customers are motivated enough to make a purchase, you need to include product reviews. Digital marketing experts claim that product reviews keep potential customers interested. 

When you include customer reviews below or next to the product, you get to show leads that your products or services are trustworthy. There is no better way to drive purchase decisions than by providing customers with reviews. 

Now, it should be very easy for customers to leave feedback. For instance, Amazon does a great job when it comes to customer reviews. It showcases the customer reviews right next to the product that you are searching for.  

5. Add Images

Humans are visual creatures. We tend to notice images more easily as compared to text. Therefore, you must add excellent images of your products or services to boost online conversions. Always remember that a picture is worth more than a thousand words.

With high-quality photos, you can cover every aspect of your product. It would help provide buyers with the confidence needed to make a purchase. They would find the product to be worth their time. On the other hand, low-quality pictures would deter potential customers.

Besides, most site visitors simply look at the pictures and do not read the site word to word. Hence, it should be clear just how important images are in helping you make the right impression on customers.

6. Optimise the Site for Mobile

As more and more people use a smartphone to access the internet, you need to make sure that your website is mobile-friendly. Otherwise, you would lose out on a huge percentage of potential clients. 

Statistics reveal that about half of online traffic is mobile-based. It should convince you to design your e-commerce website for smartphones and other devices. Only when you create a site for smaller screens will you be able to boost conversions.

Moreover, it is vital to keep in mind that phone data can be quite unreliable. It means that the e-commerce site should be mobile-optimised if you want users to make a purchase and act in the desired manner. 

The website load speed should be quick for both mobile and desktop users. It should not be affected by a slow internet connection. Furthermore, you should know that you need to design the e-commerce site differently for both mobile and desktop users. 

Conclusion – Design Your eCommerce Website for More Conversions

Once you have gone over this post, you will be able to design your e-commerce site for more conversions. From adding clear CTAs to optimising the site for mobile, each tip mentioned above is extremely useful. Make sure to take advantage of every tip for the best results.

Posted by: Myrah Abrar

Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for Dynamologic Solutions, Digital Marketing.

 

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5 Things to Consider When Starting Your E-Commerce Store

If you’ve decided you would like to take the leap to E-Commerce and start your online shop, it can be a difficult process to get started. Fear now though, these days it’s very simple to get your store set up, even if you are just a beginner.

Here are five things you need to consider when you’re starting your journey in the e-commerce world.

Server Size

The first thing you should take into account is the hosting provider that you choose. Essentially, it all comes down to how big you want your store to grow. A shared service is a good option, to begin with, whereas a dedicated server will cater to bigger e-commerce stores.

A shared server means that you won’t have its space all to yourself, however, it’s not needed if your store is only relatively small. If you are aiming at exponential growth then a dedicated server will be a perfect fit. Do note that dedicated servers are more expensive than shared servers. There are other options though, these days you can get a good cloud hosting where you can update the specification of the server as your website grows. To be honest, this is probably the best option. Companies like SiteGround, WP-Engine, and eUKHost offer some great packages to get you started. Best of all, their online support team will help you with any hurdle along the way.

Web Design

When your first visitor lands on your store, the first impression they will get is from the design of the website. So you need to ensure it’s clean, easy to navigate and pleasing to the eye. This will ensure people will stick around and continue to browse your website.

If your website is difficult to explore and not attractive, often potential customers will look elsewhere. Especially if they’ve had no previous dealings with you in the past. Think about it realistically, the big e-commerce sites out there are all straightforward to navigate and have great designs. No matter how small you are, your store shouldn’t be any different. These days, you should consider flat designs for a foolproof way of making your online shop look good.

A Niche Market

When embarking on your journey in the world of e-commerce, you’ve likely learned that a niche market is absolutely something you should avoid. Nice marketing is a term that means finding your path in an already busy market. When there are a load of competitors with nothing different or unique to offer, avoid the oversaturation of it all and use the power of innovation to bring something completely new to the table. You’ll find by doing this, it will grow your audience rapidly.

As you begin with your own business, it is important to get this registered in a “Limited Liability Company” as a sign that it’s a legally registered business. For example, when forming an LLC in SC (South Carolina), the required documents and qualifications should be met.

Quality Customer Service

One of the most important things to have when establishing your online store is a reasonable or high level of customer service. It’s the only way you’ll guarantee solid relationships with buyers – they’ll establish respect and trust for you should you be doing the same for them. In my opinion, for online shops, chat support is a must, everyone likes speaking to somebody before purchasing something right? Offer good customer service and you’ll find that clients will come back.

Security

To get established with an online store, you’ll at least some level of security to back you up. Too often are websites compromised by a lack of security, with attacks such as SQL injection being all too common. Be sure to employ security upon your online store for your sake, as well as in the best interest of your customers – if they’re a victim of an attack, it’s unlikely they’ll stick around to buy from you ever again. As with all online stores, they should always be https:// secure buy installing a valid SSL certificate o the server. This will bring more trust to potential buyers! It is also useful to offer multiple forms of payment by using PayPal and Stripe/SagePay/WorldPay to offer your customers more security when it comes to purchasing products/services from your shop.

Well, I guess that wraps it up, are you starting an e-commerce shop and came across this article? Leave a comment, we’d love to help you on your journey!

Talent management is one of the useful ways to have an organized e-commerce platform. It could help recruit talented employees, which is vital to your success.

 

Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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