6 Reasons Why WordPress is Ideal in Startup Companies Today

Online presence is critical for any business looking to become a profitable venture. This is especially the case for startups that must leverage modern techniques. They can use a website to sell their ideas to stakeholders and their target audiences.

If you’ve just launched your startup, you’re probably worried about building a website. If you’ve already passed that phase and are thinking about the best platform, how about WordPress? A free website creation platform that’s ideal for startups. It allows startups to edit and alter the appearance of their websites without using code.

Every business needs a website, especially if it’s new and needs to grow into a successful venture. If you have no idea where to start, it’s important to seek help from a digital marketing agency for startups.

Getting a professional with a speciality in your business takes a lot off your shoulders. It gives you time to take care of other matters concerning your startup.

Usually, startups are short on cash, making it difficult to get experts to work with. Hiring a professional website developer enables a business to have its digital marketing strategy in order. So, how much should a startup spend on marketing?

According to experts, a startup should spend 12%-20% of the gross revenue on marketing.
Depending on the business strategies, you can figure out how to budget for the money. This is why it’s important to have an effective startup marketing agency.

A business needs to have a powerful digital presence to grow. Presently, customers Google businesses while comparing them to competitors. If you have a weak website or are not on the internet, you lose the game to your competitors. So marketers are leveraging digital marketing tactics, which has enabled them to increase their conversion rates.

The Benefits of WordPress for Startups

Many businesses, established and startups don’t know how beneficial WordPress is. Neither do they know why they need to use it for their businesses. In this article, we give you reasons why it’s a platform worth considering.

Let’s get started!

1. WordPress is Free

Nothing sounds better to a cash-strapped entrepreneur than hearing that WordPress is free. Which begs the question, so what’s the catch? WordPress is open source. Meaning that it’s not owned by anyone.

This website creation platform is backed by a billion-dollar company, Automattic. It also has the backing of volunteers all over the world who’re constantly working to improve it.

The platform is licensed under the General Public License. This makes it free for those who want to build websites. Users have access to free themes, updates, and plugins from the WordPress repository.

Just to make one thing clear. Yes, WordPress software is free. But that doesn’t mean that you will run a website at zero costs. There are costs attached to hosting, the domain name, and customisation.

Startup’s Scalability

As exciting as it can be, starting a business is challenging. So, how do you ensure that you are on the right path? You must integrate professionals and technology to make your business grow. By technology, in this case, we are talking about WordPress.

Apart from WordPress, you also need to seek the services of a startup branding agency. A properly funded startup branding strategy forms a roadmap for the company. It leads the company towards growth in the industry.

Advertising is another important tool for a successful startup. Now, advertising for startups is not as easy considering the limited resources. But that’s not to say that it’s impossible. Especially if you’ve adopted the use of WordPress, a free platform that can be used to talk about your products and services.

When using WordPress, you can display your ads in the sidebar. By using WordPress widgets, you can add Google Adsense in your sidebar. Then choose whether you want your ad to be fixed or responsive. This enables any visitor to your site to get to know more about what you do. In the long term, you start to reap the benefits

WordPress is Secure

When it comes to the security of a website, no platform is 100% safe. Especially when hackers are always devising ways of accessing company websites. WordPress hasn’t been spared either, considering its growing popularity.

What makes it a better platform is that it’s fairly safe. Reason being that it’s constantly monitored for security threats. Aside from that, its users are always quick to raise any security concerns. The platform is also prompt in releasing security updates. It also takes care of minor updates automatically by default.

As a user, it’s important to note that the security of your website is your responsibility. Select a reliable host with quality themes and plugins. Ensure that you have strong usernames and passwords. Also, be sure to update WordPress regularly. You should also backup your website every once in a while to enhance its security.

Extensive Plugins

Websites have different needs depending on different company operations. While some may be selling products, others may want an interactive community. WordPress provides a platform for different kinds of websites. It also allows companies to add functions that will enable them to achieve their goals.

WordPress gives you the liberty to choose a plugin from the more than 50,000 plugins in their repository.

The free plugins are great additions to a startup’s website. They can also add on functions whenever the need arises in business. For instance, a company may not need a live chat on its website at the beginning. But as time goes and the need arises, they can easily add a plugin for the needed functions.

WordPress is Mobile-Friendly and Easy to Use

There are more people today accessing the internet via mobile devices. And just so you know, Google doesn’t take kindly to websites that aren’t compatible with smartphones.

That is not something to worry about though, as WordPress has everyone covered. The technology it uses is compatible and can create web pages for smartphones. It also has a series of free and premium themes, with the ability to adapt to the size of the user’s screen.

When it comes to ease of use, WordPress has one of the best features. You can use it even without knowing any code. It’s just like working with any other processor. A startup can create web pages from a user-friendly interface. Not to pour cold water on the importance of basic coding skills, but even without them, you can still enjoy using WordPress.

The platform has courses, training, videos, podcasts, and blogs to assist you. It excels at Do-it-yourself, and even newbies can create content. It also allows you to embed third-party content like Vimeo and YouTube.

It’s Flexible and Customised

The other best thing about WordPress is its flexibility. The platform comes loaded with Javascript libraries that constitute jQuery.

Every theme on WordPress has in-built customisation characteristics that are easy to customise. The premium themes have built-in drop and drag features which are also easy to customise.

WordPress is so simple to use, it’s like finding one of the best webinar platforms, once you have found a great solution, you simply carry on using it.

Final Thoughts

If you’re an entrepreneur who’s just launched a startup, this article must have been informative. Now you’re well informed about WordPress and why your business needs it. As an entrepreneur, you certainly know the importance of saving on money and time, which WordPress offers.

The market has different types of content management systems, but they’re expensive. Consider choosing WordPress to help you get your business to the world.


Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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How to Import and Export or Duplicate Navigation Menus in WordPress

If you are wanting to export a navigation menu from one WordPress website to another, then you are in the right place. Maybe you are wanting to duplicate a menu to make it easier to re-create a similar type of menu? Well, we got this covered in this post as well.

Unfortunately, the default WordPress import/export feature only allows you to transfer the menu as part of the full site transfer, you can’t just do this on its own.

In this post, we’ll explain how you can easily import/export navigation menus in WordPress which will be a real time-saver!

Step 1. Export and Import Navigation Menus in WordPress

We found the best tool for the job is using the WPS Menu Exporter plugin. Once installed and activated you can now go to Tools » Export. You should now see an additional option to export just the Navigation Menu Items. This will include your menu and all the pages that are linked from your menu. If you have any posts in your menu, those will be includes along with any comments within them as well.

Select the Navigation Menu Items radio button and then click Download Export File button at the bottom.

This will create a download with just the menu to your computer which is stored as an XML file.

Step 2. Importing Your WordPress Menu to Your New Site

Now you can go to your new site and go to Tools » Import, select the file you exported in the previous step. If it’s not already installed, you will have to install the WordPress importer. When you visit the page, it will show an option to Install Now.

Once you’ve installed the WordPress importer, you should see a Run Importer link in place of the Install Now link.

After you click on this link, you’ll see the Import WordPress screen. Here, you’ll need to click the Choose file button so you can select the .xml file you downloaded earlier.

Once you’ve selected your file, go ahead and click the Upload file and import button.

You’ll then get a scrreen when you’ll be asked to Assign Authors. The default option is to import the original author. Although, it makes more sense to select an existing Administrator user as the author of the imported content on the new website. To do this, just select the user from the dropdown menu.

If you plan to re-use the content of the pages themselves, then you’ll also want to check the Download and import file attachments box. This means that images will be included in the import.

Once you’re happy with your settings, click the Submit button at the bottom of the page.

Upon completion, you’ll see a page where it says Import WordPress - All Done. Have Fun!.

You can now view your new menu you exported from your old website by going to Appearance » Menus

You can also click on the Pages tab in your WordPress dashboard to check out the new pages that have been imported along with the menu.

And that’s it, pretty simple process right?

Duplicating a Menu

So this part isn’t associated with the previous tutorial. This is simply if you are wanting to duplicate a menu on the same website. We’ve used this a bunch of times, especially when creating Header / Footer menus which are very similar, it’s just a big time saver really.

For this, we use the Duplicate Menu plugin.

After you have installed and activated the plugin you can now go to Appearance » Duplicate Menu.

On the next page, you will have an option to select a menu you wish to duplicate, and then provide the new menu name as shown below:

After clicking the Duplicate Menu button, your new menu will appear in Appearance » Menu with the new name you created. You can. now customise this to your exact needs. Very quick and simple right?

Well we hope you enjoyed this article, if you have any questions, feel free to get in touch or drop a comment below.


Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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