How Using an Email Validator Increases the Success of Your Email Marketing Campaigns

Your email marketing campaign is an investment, and you’re probably putting a lot of thought and time into its planning and creation. A big part of protecting your return of investment is using an email validator. 

What is an email validator?

It’s a system that removes old and risky email addresses from your database, thus enhancing your marketing and business communication.

You want to send out your newsletters with confidence that the message will be read. With plenty of personal and business emails being sent all the time, you’ve got a lot of competition – even if your email ends up in the inbox. By using an email validator, you’re saving yourself the frustration of so many of your emails not even having a chance.

An email validator boosts your sender reputation

Do you know how some businesses start to get a bad rep? This principle plays out in email land, too.

Think of a bad email sender reputation like a local restaurant receiving a terrible grade from the health inspector. Bulk email senders have something called “email sender reputation.” Internet Service Providers (ISPs) assign these scores based on a number of factors.

Are a lot of the emails you send bouncing? Maybe you have a lot of addresses on your list that aren’t valid anymore.

Do you constantly get spam complaints? That means you’ve got abuse emails in your database. These are people who may habitually sign up for email lists and then, for reasons of forgetting or simply being careless, will mark emails as spam. You don’t want these on your list, because they cause your emails to land in the spam folder or in Google’s Promotions tab.

What an email validator does is rejuvenate that valuable database you have. It removes the invalid, abuse, and other undesirable addresses from your list. Some call it “cleaning” or even “scrubbing” your list.

“Quality over quantity” applies to email marketing as well

You may ask, “but won’t cleaning decrease the number of people on my list?” Having a high quantity of addresses isn’t what’s important – it’s having email addresses of high quality.

Going back to the restaurant analogy, the health inspector isn’t concerned with how much food you have in your refrigerator. If you have a lot of mouldy, rotten food, then you’ve got a problem!  

Using an email validator increases your sender reputation exponentially and gives you a higher return on investment. You’ve put a lot of hard work, time, and money into your campaign. By allowing more receptive candidates who want to receive your messages, you’re decreasing costs while increasing revenue.

How to validate your email list

There are two ways in which you can keep your email list in tip-top shape:

  • by cleaning it in bulk. This means you’ll upload it on an email validation platform and get it back clean within a few hours – or even a few minutes.
  • by using an email validation API. This is a piece of code you can copy and paste on your website. Once activated, the API will check every new signup in real-time.

Bonus tips to help you reach the inbox

People juggle their busy day-to-day, all while being exposed to a constant deluge of advertisements on billboards, social media, television and other media outlets. Email marketing is one of the most valuable ways to reach your target audience and keep you in their thoughts.

For a product or service to sell consistently, increasing your customer’s awareness is of paramount importance. The old adage “out of sight, out of mind” can definitely be true when you consider this age of constant distraction we live in.

Most businesses prioritise their exposure and their reputation, and for good reason. Of course, the quality and consistency of your emails are crucial, but just imagine if these masterpieces of marketing you’ve worked so hard on are never even seen.

To avoid that and achieve better results, here are a few tips:

  • once you ensure your email list is up-to-date, send your emails regularly, like on the same day of the week. It’ll help you build familiarity and trust.
  • write your subject lines carefully and avoid using any spammy words, such as “money” or “for free.”
  • make your content informative and engaging. The more people interact with it, the better your sender reputation will become.
  • prune inactive subscribers regularly. Your email service provider should isolate them from your list, so you can remove if they don’t click your messages for more than six months.

Conclusion

Email marketing has the greatest ROI of any other way of reaching a mass audience. If you are like most people, you check your email before you check social media. Not everyone is on all of the big social media channels: Facebook, Instagram, Twitter, etc. However, pretty much everyone, young or old, uses email. 

Using an email validator ensures your email newsletters and promotions end up in the inbox and not in the spam folder. 

Remember your company’s reputation is on the line. It’s easy to do and quick to implement and protects this very valuable asset and investment – your email list and the efforts and expenses associated with it. Make sure to treat it that way.

Author bio: Paul Leslie is a freelance writer, researcher and interviewer. He has recorded more than 700 interviews distributed via radio and podcasts. He likes watching and rewatching movies and is always down to try a new restaurant.

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MailChimp Alternatives: 6 Email Marketing Tools Reviewed

In the tricky world of digital promotion, there’s one channel with performance reliable enough to bank on — and that’s email marketing. Still the top dog for ROI after many years, it’s the perfect blend of automation-friendly targeting and creative freedom, and any business (or freelancer) with the patience to build up an email database can use it to great effect.

But to use it well, you need a suitable email marketing tool: something that can help you put together your marketing emails in a high-quality way (clean email design is just as important as clean website design), then distribute them in the manner of your choosing. When it comes to popularity, Mailchimp is the clear frontrunner — but it isn’t the only option out there.

There are actually plenty of strong email marketing solutions on the market, with each one having unique strengths and weaknesses. If you’re looking to start a campaign but you don’t want to use MailChimp for whatever reason, you should try one of these tools:

Campaign Monitor

Popular opinion on Campaign Monitor is that it’s great for visually composing emails and has a superb set of reporting options, which is extremely useful for gauging performance. Email marketing is all about getting clear results, after all, and you can’t improve if you don’t know how well your campaign is going.

Starting at $9 per month for 2,500 emails and up to 500 contacts, it’s significantly more expensive than MailChimp when you consider that the latter offers a sizeable 500,000 emails to the same number of contacts, so that’s a reason to look elsewhere. It’s definitely a solid choice, but other options are more compelling.

Omnisend

More expensive still, Omnisend starts out at $16 per month for the same 500 subscribers and up to 15,000 emails, but it may be worth it depending on your needs. It’s aimed at high-growth e-commerce businesses that want to heavily employ automation, so it’s built around customisable triggered workflows, and it offers potent integrations (if you’re running a store on Shopify infrastructure, for instance, there’s a highly-rated app you can use).

If you’re not running an e-commerce business, though, it isn’t as strong, and you’ll find more features elsewhere. This really comes down to the focus of your operation, then — and if you’re a merchant, this might be exactly what you’ve been looking for.

MailerLite

A fairly new contender, MailerLite stands out through having a solid free plan. It’s limited to 1000 subscribers, but that’s really not bad when you consider how much you have to pay for 500 subscribers when using other platforms — additionally, access to features is largely unaffected, so it’s a great option for anyone who wants to dabble in email marketing with no funds.

It also has solid support for different languages (plenty of people worldwide would prefer languages other than English) and offers various integrations (though they’re not all very strong — the Shopify app has a much lower rating than that of Omnisend, for instance, but it does have an official WooCommerce integration). However, it isn’t great for nuanced campaign tracking. If you’re into granular performance optimisation, look elsewhere.

ConvertKit

Also somewhat new on the scene, ConvertKit is another automation-centric tool, but it’s more expensive still than anything else we’ve looked at. Not only is there no free plan of any description (outside of the trial), but the basic tier of up to 1000 subscribers is a substantial $29 per month (sends are unlimited, but even so, that’s a significant cost).

Another issue is the template lineup: it’s relatively meagre, and the visual editor doesn’t stack up to others we’ve looked at, so ConvertKit users need to put in more time and effort to create interesting designs. I’d only recommend giving this a try if you want high-end email automation but not involving e-commerce (promoting a blog, for instance) — but even then, just run the trial to see what you think.

ActiveCampaign

Pricing for this tool is quite familiar in some regards (starting at $9 per month for 500 subscribers), but the unlimited sends immediately give it an edge, and the included support is rated highly (though some say it can be slow). You might need it, though — the interface doesn’t have the polish and ease-of-use demonstrated by newer competitors.

What’s undeniable, though, is the potency of the automation options. You can get extremely sophisticated with your targeting and triggering, and almost every facet of your campaign can be customised. It also has plenty of integrations, for everything from Facebook to WordPress. If you don’t mind facing a steep learning curve, you’ll find a lot to enjoy in ActiveCampaign (and if you’re selling online, try seeing how it stacks up against Omnisend).

SendInBlue

What you’ll immediately notice about this Paris-based company is that it doesn’t restrict contacts. From the free plan up, contacts are unlimited, and pricing for most of the tiers isn’t scalable. The Lite plan, for instance, works out to $17.29 per month for 40,000 emails, putting it somewhere in the middle of the pack.

SendInBlue is more powerful than MailChimp as far as workflows go, but it lacks the polish that makes the latter so appealing to users of all kinds. It also doesn’t offer much in the way of integration, so it’s tough to recommend if you’re looking for something to fit alongside other software tools. In isolation, though, there’s a lot to like.

Mailchimp is a great all-around option: powerful, flexible, and intuitive. But it isn’t right for everyone. If you need something cheaper, or better for e-commerce, or more powerful, then think about these options. One of them might be perfect for you.

To take email marketing one step further, we came across Spencer’s guide which will walk you through the 3 core phases of email marketing, and how to pull off each one like a pro. These are building your email list, managing your email list, and mailing your email list. Check it out here.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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