The Best Email Marketing Software for 2021

Did you know? 80% of the marketers say that if they had to lose one marketing tactic, they’d drop social media and not email marketing. (Source: HubSpot). This statement clearly shows how a lot of marketers value email marketing. For good reasons, email has stayed the formal way of communication since day one. It is not very expensive like the other methods. But it drives engagement and revenue better than other methods. But, you cannot possibly implement email marketing without the use of email marketing software.

It is vital that you choose a solution that caters to all your business needs. It should act as a tool that simplifies and streamlines the entire email marketing strategy. In this blog, we will list some of the best tools for email marketing in 2021. Consider this a curated list of tools that you cannot go wrong with.

What is email marketing software?

Basically, it is a tool that you use to send out emails. But not just that, let us take a look at some of the other functions as well.

1. Email builder: This feature is a must-have. It lets you build attractive emails from scratch or by editing the templates. Most software solutions come with hundreds of optimised email templates for you to start with.

2. Contact list management: You would have hundreds if not, thousands of email contacts gathered over the years. To avoid any confusion, the tool you choose must have contact list management tools to store, edit and organise the list. It should also be able to house all past purchase details of each customer for smooth communication.

3. A/B testing tool: With your email automation tool, you must be able to test the performance between two or more email campaigns. An A/B testing tool lets you do exactly that.

4. Analytics and Reports: Measuring the success of your campaigns go a long way in optimising your strategy for the future. Hence, the email marketing software you choose should have tools that can perform detailed analytics and create extensive reports.

5. Autoresponders: The software should not only send emails drafted by you but also be able to respond to simple queries. This is a very useful feature that saves time and labour. Also, autoresponders increase the engagement of current and potential customers rapidly.

List of the Best Email Marketing Software

1. PeppyBiz

PeppyBiz is an emerging SaaS solution that offers a variety of tools for different areas of a business. One among them is the email automation software. Many businesses accredit our software to be bug-free and easy to use. For email marketing, our tool offers advanced features combined with the effectiveness of machine learning algorithms. We also offer 24*7 support with all our products. Thus helping you maintain your productivity wherever you are.

2. NotifyVisitors

NotifyVisitor stands out in that it offers a huge collection of attractive templates. You can easily shift from your old software to this one because of the reliable migration services they provide. Also, the software boasts advanced segmentation tools that help you segment your audience. Furthermore, the solution offers a mobile application, that you can use to manage your contact list on the go. Another impressive feature is the use of a simple automation builder. An employee with a minimal amount of experience with automation software can build a fully working workflow using this tool.

3. Mailchimp

Mailchimp is a very popular and go-to option for businesses of all sizes. Even its free version offers more than the paid version of some other software. It has all the necessary marketing features embedded within it. You can find almost all the latest tools and functions in it because the developers continuously release updates. Moreover, the email marketing software also has the necessary tools like a heat map, click-through and unsubscribe rates report creation tools.

4. ActiveCampaign

ActiveCampaign thrives in being one of the best automation tools for email marketing. Unlike other solutions, this one has hundreds of pre-built automation workflows. You can simply make the few necessary changes and start your email marketing campaign. If you are just starting out with email automation, this software has a wide range of helpful resources to ease your journey.

Noteworthy features:

  • Integrations with popular software.
  • Fast customer support.
  • Data migration tools included with every plan.

5. MailerLite

As the name suggests, it is a very lightweight software that offers a simple interface. The primary aim of the developers is to make it easy for the marketers to perform email marketing operations. It is also quite affordable when compared with other email marketing software in the market. However, you do not get the advanced features that many costly solutions have. Also, the MailerLite branding tags along if you are using the forever-free plan.

6. Moosend

Moosend is the best option for companies that are just starting their business. You do not have many contact lists at that point. Risking so much of your capital for software that charges you for emails not sent is not a smart option. That is why Moosend charges you based on the number of emails you send per month. Furthermore, this email marketing software offers you a simple interface and easy email building tools. Also, there are many customisable plans that make it the best choice for businesses with a tight budget.

Conclusion

In summary, all these tools have their respective advantages and disadvantages. But, you must consider other factors like budget, ease of use, integration, number of emails per month and spam reduction features.


Guest Blog by PeppyBiz

PeppyBiz is a leading SaaS provider that offers versatile business solutions for all kinds of industrial sectors. With the use of automation, our tools make all your business operations seamless and precise.

Posted by: Sara Williams

Sara is a content writer at PeppyBiz, a platform that allows businesses to grow a list of email subscribers, design and build customised email templates through email marketing software.

 

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How Using an Email Validator Increases the Success of Your Email Marketing Campaigns

Your email marketing campaign is an investment, and you’re probably putting a lot of thought and time into its planning and creation. A big part of protecting your return of investment is using an email validator. 

What is an email validator?

It’s a system that removes old and risky email addresses from your database, thus enhancing your marketing and business communication.

You want to send out your newsletters with confidence that the message will be read. With plenty of personal and business emails being sent all the time, you’ve got a lot of competition – even if your email ends up in the inbox. By using an email validator, you’re saving yourself the frustration of so many of your emails not even having a chance.

An email validator boosts your sender reputation

Do you know how some businesses start to get a bad rep? This principle plays out in email land, too.

Think of a bad email sender reputation like a local restaurant receiving a terrible grade from the health inspector. Bulk email senders have something called “email sender reputation.” Internet Service Providers (ISPs) assign these scores based on a number of factors.

Are a lot of the emails you send bouncing? Maybe you have a lot of addresses on your list that aren’t valid anymore.

Do you constantly get spam complaints? That means you’ve got abuse emails in your database. These are people who may habitually sign up for email lists and then, for reasons of forgetting or simply being careless, will mark emails as spam. You don’t want these on your list, because they cause your emails to land in the spam folder or in Google’s Promotions tab.

What an email validator does is rejuvenate that valuable database you have. It removes the invalid, abuse, and other undesirable addresses from your list. Some call it “cleaning” or even “scrubbing” your list.

“Quality over quantity” applies to email marketing as well

You may ask, “but won’t cleaning decrease the number of people on my list?” Having a high quantity of addresses isn’t what’s important – it’s having email addresses of high quality.

Going back to the restaurant analogy, the health inspector isn’t concerned with how much food you have in your refrigerator. If you have a lot of mouldy, rotten food, then you’ve got a problem!  

Using an email validator increases your sender reputation exponentially and gives you a higher return on investment. You’ve put a lot of hard work, time, and money into your campaign. By allowing more receptive candidates who want to receive your messages, you’re decreasing costs while increasing revenue.

How to validate your email list

There are two ways in which you can keep your email list in tip-top shape:

  • by cleaning it in bulk. This means you’ll upload it on an email validation platform and get it back clean within a few hours – or even a few minutes.
  • by using an email validation API. This is a piece of code you can copy and paste on your website. Once activated, the API will check every new signup in real-time.

Bonus tips to help you reach the inbox

People juggle their busy day-to-day, all while being exposed to a constant deluge of advertisements on billboards, social media, television and other media outlets. Email marketing is one of the most valuable ways to reach your target audience and keep you in their thoughts.

For a product or service to sell consistently, increasing your customer’s awareness is of paramount importance. The old adage “out of sight, out of mind” can definitely be true when you consider this age of constant distraction we live in.

Most businesses prioritise their exposure and their reputation, and for good reason. Of course, the quality and consistency of your emails are crucial, but just imagine if these masterpieces of marketing you’ve worked so hard on are never even seen.

To avoid that and achieve better results, here are a few tips:

  • once you ensure your email list is up-to-date, send your emails regularly, like on the same day of the week. It’ll help you build familiarity and trust.
  • write your subject lines carefully and avoid using any spammy words, such as “money” or “for free.”
  • make your content informative and engaging. The more people interact with it, the better your sender reputation will become.
  • prune inactive subscribers regularly. Your email service provider should isolate them from your list, so you can remove if they don’t click your messages for more than six months.

Conclusion

Email marketing has the greatest ROI of any other way of reaching a mass audience. If you are like most people, you check your email before you check social media. Not everyone is on all of the big social media channels: Facebook, Instagram, Twitter, etc. However, pretty much everyone, young or old, uses email. 

Using an email validator ensures your email newsletters and promotions end up in the inbox and not in the spam folder. 

Remember your company’s reputation is on the line. It’s easy to do and quick to implement and protects this very valuable asset and investment – your email list and the efforts and expenses associated with it. Make sure to treat it that way.

Author bio: Paul Leslie is a freelance writer, researcher and interviewer. He has recorded more than 700 interviews distributed via radio and podcasts. He likes watching and rewatching movies and is always down to try a new restaurant.

 

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Easy-to-follow Digital Marketing Strategies for Business Owners

In the modern world, every company should be on the Internet. Being on the Internet is the fastest way to grow your business and have an explosion of sales. It is also an easy way to continually sell without having any salespeople around. A big factor in success on the Internet is your knowledge of digital marketing. You must understand what it takes to get customers online through various marketing channels. There are many considerations that need to be made, but here are some strategies that will keep you ahead of the competition when you are marketing online.

Know Your Desired Outcome

The first step to success is knowing your desired outcome. Your digital marketing campaign should always have a goal. Everything you do needs to be a means to that end. For example, if you want to start a Facebook campaign then you need to understand how this will fit into your overall goals. Without this fundamental understanding, you will be rolling around in a sea of nothing with no goals. So the first step is to set your goals.

Find Your Potential Customers

A business is nothing without customers. Before you find customers you have to know who they are. You have to be able to understand fundamental questions about your business such as the people you are targeting. You have to understand them at a deeper level so you know their behaviours and dreams. There are many hangout spots on the Internet, and you should be able to understand where your potential customers are hanging out. By getting this information you are less likely to waste money on advertising to people who aren’t your customer base.

Related Article: 5 Tools To Boost Your Conversion Rates

See the Competition

Once you have figured out your customer base, then is all about knowing your competition. Your competition will play a large role in whether you are successful or not. After all, they are fighting you for the same customers and your success depends on your ability to out match them. Winning on the Internet means researching your competition and seeing what their strengths and weaknesses are and how you can take advantage of those weaknesses.

Delegate to Your Team

Utilising your team is also essential in the digital marketing realm. Making sure that everyone on your team knows their role will help things move smoothly, and the team will be like a good world machine. Making sure that the people assigned to certain roles have expertise will also help things go along faster.

Use Search Engine Optimisation and Marketing

Search engines are often the best ways to get traffic to your website. Most people start their search online with a search engine. There are multiple ways to utilise search engines to find customers. You have SEO and SEM. You can either by advertising spots on various keywords or you can optimise your website to rank near the top of a search engine. Both methods have potential downsides, but also an amazing upside. For example, you can get traffic instantaneously by using SEM or you can build long-term traffic for free with SEO. Both strategies should be a critical part of your marketing endeavour.

Be on Social Media Sites

Most people hang out on social media sites. Having a strategy for marketing to people on social media sites will take your digital marketing efforts far. You have to understand the platform and know what to do and what not to do. For example, sending inspirational images on Instagram could help boost your traffic immensely. On other social media sites, this would not work. Being able to match the strategy with the social media site is a critical part of your success.

Related Article: How to Boost your Social Media Using WordPress

Have Great Content

Content is how people interact with your website. You need to have great content that resonates with the reader in order to keep them engaged. If they don’t finish your content, then you won’t get them to stick around long enough to be a customer. Having content that will keep them around should be your top priority. Hiring dedicated content marketing staff can also be helpful.

Don’t Forget Their Mobile Devices

Most people browse the Internet on their mobile devices. Your website and other digital marketing campaigns must be mobile-friendly. This means they should load quickly and display correctly when being browsed from a mobile device.

Send Them an Email

Email marketing should be a fundamental strategy for your business. Having their emails allows you to reach out to them and build trust and a long-term relationship. This will help you when you go to ask for the order later. Email marketing is one of the few ways to truly have your own customers online.

Use Analytics

Understanding analytics will help you get very far in Internet marketing. Analytics is the data collected from user information. This can tell you trends and how certain visitors behave on your websites. Using this information, you can optimise your websites to improve conversion rates and your ROI.

Digital marketing is difficult. However, by following these easy to understand instructions you can build your own empire online. As a business owner, crushing the competition will become easier and you will be able to outperform them no matter the channel.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Notify a WordPress User when their Role has Been Changed to a Specific Role

Do you want to send an email on user role change in WordPress? Then you have come to the right place.

Let’s say you want to notify a user if their role has been changed from Subscriber to Contributor, we can do this using the below code:-


function user_role_update( $user_id, $new_role ) {
    if ($new_role == 'contributor') {
        $site_url = get_bloginfo('wpurl');
        $user_info = get_userdata( $user_id );
        $to = $user_info->user_email;
        $subject = "Role changed: ".$site_url."";
        $message = "Hello " .$user_info->display_name . " your role has changed on ".$site_url.", congratulations you are now an " . $new_role;
        wp_mail($to, $subject, $message);
    }
}
add_action( 'set_user_role', 'user_role_update', 10, 2);

This will also work with newly created roles you have added. I tend to use Advanced Access Manager plugin to add newly created roles as it gives more flexibility in their permissions.

In my case, I wanted to send out an automated email to a WordPress user once their account has been approved. Using the above code I was able to achieve exactly what I wanted.

I hope this helps!

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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