7 Must Need Skills for Aspiring UX/UI Designers

What do you know about the UX/UI designer job? Probably you may think that it’s all about creating clean interfaces, icons, and illustrations.

However, there’s more to this. As a UI/UX designer, you need to learn further. You must know more about who your web design users are. This will help you create usable features. And, when you create functional features, your users can easily achieve their goals. For example, you should always improve the ease of usability to benefit users.

Your ability to propose the right website design solutions will be significant to the success of this role. And, to come up with appropriate website development solutions, you need the right design skills.

Irwin, the Chromatix Owner, said that your web design nowadays must win the customers’ trust. This is important if you’re to enhance the desired returns. He says that website design is a plan to arrange elements best. It’s what will help you achieve specific purposes.

You need to recognise that the purpose of your work will extend beyond designing for screens. That’s why you must be able to align your design with developers where necessary.

Besides, the Chromatix Owner, in his ‘we’re true web purists’ words, promises that his team of experts will custom make websites so that your phone won’t stop ringing. Thus a great website for you!

What You Should Know to Become a UI/UX Designer

The user interface (UI) and user experience (UX) designs are still considered new fields. Thus, there are no official requirements for becoming an approved UI/UX designer.

Many professional UI/UX designers come from different fields. And, each individual may bring transferable skills like:

  • Software development
  • Visual design
  • Digital marketing

More so, your educational background as a UI/UX designer is not immediately obvious. We can say that a degree in web or graphic design may help. But, UI/UX design mostly concerns how people think.

This means that a person with a background in psychology can be skilful enough to work as a UI/UX designer. And, they can do as much as one with a background in graphic design.

It’s no surprise why the Bureau of Labor Statistics reveals the employment growth projection for web developers and digital designers. The jobs are projected to increase by 13% between 2020 and 2030. This is a higher increase rate than the average for other occupations.

More so, 17,900 job openings on average are anticipated every year for web developers and digital designers. This is still bound to happen between 2020 and 2030. And most of these openings are expected to escalate from the need to replace workers shifting to different occupations.

Essentially, some skills are unique to each UI and UX role. For instance, UX designers typically need organizing and interactive web design skills. On the other hand, UI designers need typography, animation, layouts systems, and colour theory skills.

However, there are shared skills between UI and UX that a website designer needs. Some may involve collaboration, visual and communication skills.

Read on to learn more about the 7 must need skills for aspiring UX/UI designers.

1. Information Architecture Skills

Information architecture (IA) is a significant UI/UX design factor. It focuses on:

  • Organising information
  • Structuring websites and mobile applications

The above focus points purpose to help users navigate sites to find the information they need.

Information architecture concerns many things. It involves how organised your web pages are to conversation channels within a chatbot. This means that your content must be well-structured and labelled properly for users to find it.

A user-friendly and well-designed information architecture ensures that users spend less time and effort in finding information. And that they’re successful in finding what they’re looking for.

The main information-architecture tasks involved among web design companies include:

  • Establishing common features in a content
  • Creating groups of similar information objects
  • Linking documents one to another on similar topics

As a UI/UX designer, you need to consider users’ needs for knowledge around the designed product. This is especially when it concerns a complex software application. Thus, an app or website’s content must be clear and understandable.

2. Wireframing and Prototyping Skills

Wireframing and prototyping skills form the basic steps of product development. The skill offers web designers the chance to conduct user testing at every web design stage.

This forms the foundation for good user experience and user interface designs. UI/UX designers use this skill to determine the particular features to display on a website. They use wireframing and prototyping to establish:

  • Which features to omit
  • Where to position specific content
  • How to visually present features and content to offer the easiest and most efficient user experience

You must know how to represent UI elements in diagrammatic form. This includes elements like:

  • Images
  • Menus
  • Call-to-Action buttons

With approved wireframes, you’ll also need to work on mockups. These are initial product models designed to test a concept or procedure. In such cases, you need to familiarise yourself with common prototyping tools like Marvel or Invision.

Most importantly, as a UI/UX designer, you must produce wireframes and prototypes faster. And the results should be effective.

3. Coding Skills

As a UI/UX designer, you need to become a coding expert. It helps to think like a developer. And, it’s even more beneficial to use the coding language. It enables you to communicate better with developers, so you’re both speaking one language.

Thus, it would help if you start by having basic Javascript, CSS, and HTML skills. This is what gives you the ability to make minor website changes. Remember, you’ll most likely be testing and re-testing website features at a faster pace. And you must code minor changes even without the need for a developer.

Besides, coding skills will help you to work best with software engineers. This is where you can understand software architecture controls. Hence, you can formulate more realistic designs.

4. Analytical Skills

As a UX/UI designer, it helps to understand that when a product or feature is sent to production, it doesn’t mean that usability testing is done.

So, your work as a UI/UX designer is to monitor product usability data continually. As a result, you can find ways to improve the existing products. At the same time, you can use data to conclude on new product ideas.

Anytime you create a website or an app, you must test it. Understanding the numbers, ratios, and percentage results and representations is crucial. It will enable you to evaluate the performance of your design quickly.

5. Visual Communication Skills

There’s more to visual design in UX/UI than how a website looks and feels. For example: What happens when you see standardised user elements like the playback button?

Definitely, when you see such an icon, you quickly know that it’s clickable. And you also understand what it signals. That’s the power of a visual cue.

So, effective visual communication skills concern using more visual cues to guide users. This means lowering the need for using written user instructions.

As a UX/UI designer, you must know how to integrate some visual cues to guide users.

The visual cues help users to:

  • Understand where they should go next on a web page.
  • Know how to find the information or features they need.
  • Know what other actions they should take to satisfy their needs.

6. Interaction Design Skills

Interaction design skill is fundamental for a UX/UI designer. It allows for the creation of successful digital products. And, most importantly, products that centre on in-built interaction designs.

The web designs should enable users to accomplish their desired tasks using minimal effort. Interaction design involves elements like:

  • Motion
  • Sound
  • Aesthetics
  • Physical space (how and where the product is used)

All these affect users’ interaction with particular products. So, as a UX/UI designer, you must be concerned with:

  • Information access
  • Effectiveness of the screen layout
  • User flows

7. Writing Skills

Good UX/UI writing skills can boost your ability to design excellent experiences for users via microcopy. They are a major element for website navigation and the overall user experience.

Effective UX/UI writing is useful and concise. It also reflects the brand’s tone and values. The user experience writing works together with visual design and interaction to create a user-friendly environment. This is where the user can realise their goals quickly.

Key Takeaways

A UX/UI designer is presently considered one of the most in-demand careers in the field of creativity. Understanding the necessary skills a UX/UI designer needs is fundamental.

UX/UI design is a people-centred job. Thus, the candidates focused more on their skills will be at a higher edge than those with credentials only.

So, entering the web design industry does not only require regular training. You also need the right skills. This is what will make web designers meet the increasing business demands.

 

Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Top Web Design and UI Trends for 2022

Like any other artistic endeavour, web designers are buffeted by the rising and ebbing tides of fashion and the subsequent web design trends. Just like any other great artists, they also seek to set the creative tone of their craft, create and drive new trends, and turn heads with their ingenuity and vision. Whether your site is providing communications tools, free dating sites, or cryptocurrency investment advice, it is vital that it looks the part.

Making sure you are at the sharp end of web design current trends is key to putting eyes on your website and capturing customers. If your website looks like a hangover from the dial-up age, you won’t be impressing anybody. So let’s take a look at the most anticipated web design trends for 2022, and make sure your site isn’t scaring away potential customers with its passé look.

Interactive web design trends

Interactive web design is tipped to be one of the most prominent essential web design trends in the next twelve months. A key component of creating a memorable user experience is balancing the twin demands of interactivity and usability. Web design trends that incorporate an element of interactivity have the potential to create a memorable experience in the mind of the user. Central to this is likely to be an increase in the use of interactive typefaces and fonts in 2022. Expect to see more websites employing things like hover-state changes in their text and liquid typography as two of 2022’s biggest web design trends.

Minimalism

Minimalist websites present clear, clean lines and easy-to-navigate interfaces for users, making them one of the most reliable web design modern trends. Cutting back on the clutter and presenting a neat and simple site allows customers to concentrate on what is important and lets your content do the heavy lifting for you. A staple web design trend, minimalism ensures that visitors are not overwhelmed or baffled by superfluous content. Minimalist designs are a great way of focusing your message and ensuring your website remains eye-catching.

Glassmorphism

Glassmorphism in user interfaces is expected to be one of the hottest and most inspiring web design trends of 2022. Don’t be intimidated by the name, glassmorphism is essentially the use of semi-transparent backgrounds with multiple layers and vivid colors. The effect is to replicate the look of viewing something through frosted glass and is growing in popularity as a reaction to last year’s neumorphism web design trend craze. This upcoming web design trend allows you to incorporate multiple layers and colors without making your interface seem overwhelming or too psychedelic.

Linework

A web design trend that blends sharp, clean lines with a pleasing retro style has got to be Linework, a hot trend for 2022. Both thick and thin lines dominate linework-heavy web pages, allowing for the creation of geometric shapes and an overall sense of order. The linework is likely to be a hot web design trend for companies wishing to project an air of professionalism and experience.

Split-Screen Websites

A split-screen website can be an elegant way of dividing an interface when you need to break up a design or separate content. As web design trends go, it isn’t particularly new, but companies have been embracing this classic as a means of applying an additional level of functionality to their websites. Split-screen sites also give you an excuse to play with textures and colors and provide a compelling visual experience for the user. Good web design trends needn’t be overly complex, and split-screen aesthetics are a prime example of simplicity providing freedom and inspiration. Expect to see this web design trend back in force in 2022.

Inclusive Web Design Trends

In 2022, there is arguably no excuse for not making sure your website is inclusive and accessible to anyone and everyone who wants to experience it. Collectively, we are thinking more about inclusivity and considering our ability to reach all audiences, irrespective of culture, race, gender, and ability. As web design trends go, this one is less jumping on an aesthetic bandwagon, and more a reflection of our cooperative desire to make sure that the same opportunities are extended to everyone. Language, imagery, and coherent alt-text will be a key component of the inclusive web design trend, with authenticity at the forefront of the evolving dynamics of user experiences.

Single-Page Websites

Simplicity is the key when it comes to this web design trend and single-page websites are set to grow in popularity this year. Web design trends over the years have often sought to provide a balance between functionality and elegance, but arguably no trend succeeds at incorporating these often disparate aims better than a one-pager. Single-page websites eliminate confusion, place an emphasis on simplicity, and still permit flair and creativity.

Motion

Motion design, or motion graphics as they are sometimes referred to, have become one of web design’s biggest trends in recent years and shows no signs of losing popularity. Despite the notable drawback that excessive motion can slow pages or be off-putting to some users, it remains a popular design tool for those looking to hook a visitor. As web design trends go, the right kind of motion of video content on a web page can be key to conspicuous and dramatic web content.


Conclusion

Making your website stand out in a crowded field can be tricky. Embracing and exploiting fashionable aesthetics and current web design trends can be the difference between success and failure. Deploying the best new web design trends and designs is not a panacea for bad content. Presenting your content in the right way and prioritizing user experiences is a big part of a successful site, though.

This year looks set to be another exciting and innovative year in the world of web design, with some dynamic new trends coming to the fore. Let us know what web design trends you think will dominate over the next twelve months. Which others do you think will be popular?

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Posted by: Mrs. Davis

Mrs. Davis is a freelance writer sharing the insights on how couples can shake up their love lives in and out of the bedroom. Mrs. Davis enjoys researching, discussing, and writing on the topics of wellness, relationship, sex, psychology, parenting etc. She is currently doing specific research on the topic. Mrs. Davis loves sport, traveling and knitting.

 

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The Ultimate List of the Most Popular Online Business Ideas

The Best Profitable Money-Making Business Ideas for Startups

The pandemic has dramatically impacted the lives of people worldwide. Some have lost their jobs, others have ended up closing their businesses because of the harsh measures to control the spread of the virus, and others have lost their workforce. People have been affected differently, and most of them are looking for survival tips.

Bills ought to be paid, but with the rapid increase in the unemployment rate globally, this has somewhat proven difficult. However, you only need the right ideas and resources to get started and ensure that you have something going on for you. The best dating sites review points out that intelligent individuals have a better chance of finding a partner.

So let’s look at the different scenarios.

Perhaps starting your company is the go-to solution that you have in mind. However, you lack the resources and expertise to establish such a business and run it. Furthermore, you’ll need a reliable clientele base and workforce to run the enterprise.

On the other hand, there are folks with the resources, but they lack innovative ideas to invest in. These guys have money in their accounts, but they don’t have a clear idea of how to risk their cash.

Millions of individuals want to establish their own company in today’s world instead of working for a conventional 9-to-5 job. In a typical lifetime, the vast majority of individuals end up pursuing two or three different careers to sustain their lifestyle.

Some people decide to quit their jobs while others take on side hustles to cater to their supplementary needs. Online business ideas are often the go-to solution for many people as they provide multiple benefits and advantages.

So what are online business ideas? These are ventures that can entirely be run through the internet and by using digital devices. However, they might involve some physical aspects to execute them, but most of the work entirely depends on the online space.

Such promising news often raises concerns about how to get online business ideas. Without any further ado, let’s get down to the online business ideas you can start today.

Best Money-Making Business Ideas in 2021

There are several options to go for. So what are good online business ideas?

1. Accountant

Accounting falls into the local online business ideas as you can use the many digital tools to facilitate your proceedings. As long as you have a good background in accounting and are well vast in technology, it becomes easier to offer accounting services. You can work as an individual or opt to open an accounting firm and hire other accountants in the process.

You’ll be dealing with companies’ monthly, quarterly, and annual balance sheets, income statements, and other monetary reports depending on the entrepreneur’s requirements and agreement made.

Tax accounting may be applied to a wide range of fields, resulting in many job opportunities. Many company owners don’t want to deal with day-to-day accounting issues but rather have professionals help them. In this case, working as a third party proves to be a better option.

2. Video Editing

Do you want to create your video editing program but aren’t sure of where to begin? SAGIPL is the go-to solution to address all those questions. This will prepare you for the online marketing that offers editing jobs. You can put your skills to good use and earn something in return.

Video editing is vital in different fields. Films, broadcasts, and video uploads require editing before publishing and releasing to the public.

3. Graphic Design

If you’re still researching how to learn online business ideas, then this is one to opt for. Graphic designers are constantly on demand, whether they are working for startup companies or big international corporations.

Starting a graphic design company may provide you with the chance to utilise the various opportunities available. If you’ve been in the field, using your previous portfolio to demonstrate your expertise may assist you in gaining clients without the need for active marketing.

4. Translator

So what are great online business ideas? If you’re fluent in more than one language but have no interest in teaching, you may consider working as a translator. When a company expands its wings to an international market, translation skills are necessary to make your website user-friendly.

Furthermore, communicating with clients from different areas is essential to ensure you don’t lose them. A person well-versed in the language can translate these details and helps you appropriately communicate with these individuals. You may also get to assist the company in achieving its goals.

5. Social Media Manager

Becoming a social media manager is among the online business ideas you can start with no money. The use of social media is essential for every company, but it is time-consuming and constantly changing. It makes it extremely tough to keep up with and, more importantly, to maximise its potential.

Many company owners are ready to outsource this time-consuming job, making it a fantastic chance for social media enthusiasts to make money. You can assemble several intriguing packages such as “startup social media kits” and “small business social media starter kits.” It should include everything from social media visuals to analytics reports, and the seamless experience will bring you more customers than you might anticipate.

6. Become an Influencer

An influencer has a big following in social media and is regarded as an expert in a specific field, such as cosmetics or fitness. This is among the ideal online business ideas for beginners. These individuals occupy themselves by frequently showcasing different aspects of their lives on social media and promoting goods from recognised brands.

What’s lovely about this online business concept is that it’s similar to affiliate marketing in that you can be paid to promote a company to your audience. In this day and age, influencer marketing is a significant internet business trend that you may take advantage of.

It also appears to top the list of online business ideas for women. Vlogging and podcasting are both underutilised avenues of communication for influencers at the moment, so give them a go!

7. Loyalty Rewarding Program

Establishing a whole compensation scheme necessitates the regular exchange of communication with your subscribers. When it comes to showing customers that they are valued, a customer loyalty program is unsurpassed.

It has the potential to make marketing efforts effective and to provide you with a list of loyal customers for your company. This kind of idea may be very beneficial to the proprietors of restaurants and retail establishments. It is among the brilliant online business ideas to make millions.

8. Content Writer

Content marketing is the new normal as almost everything runs online at the moment. It is among the best online business ideas to start from home. You may produce content if you have good grammar and writing skills. This is one of the most lucrative online business ideas. There is strong demand, excellent profit potential, and low operational costs.

There are several websites where you may get remote writing jobs, but getting started might be challenging. Beginners may expect to make $15 an hour or more. Increase your rates as you gain expertise and display your positive feedback from previous or ongoing clients. This will be key to ensure you get a raise.

9. Stock Photographer

Become a stock photographer if you love taking great photos. A lot of companies require stock pictures for their marketing materials. Blogs and articles need visual addition for SEO ranking. If you’re an avid amateur photographer, you already have most of the necessary gear.

One of the most straightforward internet business ideas is selling quality images. You may earn $0.25 – $0.45 per picture on Shutterstock. Depending on the quality and your ranking level, the platform pays 15 – 40% for your photographs. While this may seem modest, consider selling hundreds of photos, and you’ll earn just enough.

Conclusion

Online business ideas are limitless. Most office tasks may now be done remotely from the comfort of the employee’s homes. Profitable internet companies will continue to expand, making the globe a genuinely global marketplace. As time goes on, new ideas come up, which increases the chances of getting new opportunities.

Are you looking to start up an online venture? What are your ideal online business ideas you can start with no money? Leave a comment.

Posted by: Davis

Davis is a marriage and family therapist. She has worked in a variety of therapeutic settings over the past 7 years providing services to children, adults, families, and couples. She is currently doing specific research on the topic. Miranda loves traveling and hiking.

 

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The Effect of Typography on User Experience and Conversions

Typography is a body language that gives the first impression of your site to the user. The fonts depict particular emotions so make sure that the right message is being sent to the reader. Typography is important in many ways, and those who brace themselves with its pros and advantages would always produce professional designs.

In this guide, I will explain what effect Typography leaves on the user experience and conversions.

I am sure many people spend most of their time optimising the landing page, but only a few of them know how Typography can affect conversion and what should one do to get out of it. For those who are dealing with this confusion, let’s resolve it through this guide.

How Fonts Affect User Experience?

Do you know that each font depicts a specific emotion that entirely affects the user experience? Now the question here is that how do fonts affect emotions or the user’s experience?

1. Legibility

We all are aware that fonts play an essential role in making the content legible and readable. To make your content readable and understandable, a graphic designer must know that which fonts increases the readability score. You have maximum emotions of fonts that increases legibility and are specifically designed to increase the readability score.

You can pick any category of fonts for your purpose but according to me sans-serif fonts are best fonts and if we specifically talk about any font then you can go with free Gotham font that is a sans-serif typeface and worth to use in designs. Furthermore, you can surely get hands-on many other fonts that would give a better user experience. Apply fonts in a way that your user won’t find it hard to understand your context.

2. Make Appropriate Headings

Do you know that Headings are the first element of your content on which the user pays special consideration? If you fail to write eye-catchy headings, the user won’t stay at your site for long. Make headings in a way that instantly grabs everyone’s attention.

However, many other things also require in this regard, i.e., Size, Font, Space etc., and it all comes in Typography. Make sure to use an appropriate font for Headings with proper spacing and accepted size. Make sure the first impression of the user towards Heading is long-lasting.

3. Take care of Body Font Sizes

After heading, another main element of your content is the text body that will decide either the user is going to stay at your website or not. When it comes to body size, it would be approximately 14px to 16px. Make sure there is proper spacing between each line so that the user won’t find it difficult to read the lines.

Many fonts are designed to make a small size and large size body texts readable, so choose fonts wisely by keeping in mind your niche. Always remember that every font can’t go with every website because each font depicts a specific mood and feeling. These little details make a huge difference.

4. Overuse of Fonts

A common mistake often seen on the website is using so many fonts in a single design that results in messed up design. It brings a bad impact on the user’s experience, and they most likely to switch to another website. Be limited when it comes to applying font in design.

Furthermore, make sure the fonts you are using compliments to each other otherwise, it spoils the overall look of your website.

How Typography Affect Conversions?

Have you ever thought that Typography affects Conversion? The conversion rate is the time that the user spends on your website. With good SEO, you can increase the conversion rate, but here the question is how Typography plays an essential role in making the conversion rate high and low? Let’s enlist those points that reflect how Typography affects conversion rate.

1. Content is Not Readable

Typography is the main element of every content, and if a designer does not apply the right font in the content, they will end up decreasing the readability score, and if the user finds it hard to read the content appropriately, they would surely do not want to stay at your page.

To increase the conversion rate, one must make the content readable so that the user spends maximum time on your site. It is the main reason for the decreasing conversion rate.

2. Not Enough Space

Have you noticed that the content becomes unappealing when proper spacing is not given among words and lines? Spacing plays an essential role in making the content successful, and proper spacing falls in the category of the right Typography.

Once you know how much spacing is appropriate between words and sentences, things will become easy for you. A research was conducted in the past years by sending texts to 20 different people. To 10 people, the message was sent in bad typography, while for the other 10 people, good typography was used. It was found that message that was sent in good typography has the highest conversion rate.

3. Don’t Overpower the Typography

Have you ever faced the situation when the fonts used do not compliment the text? It does happen when you overpower typography. The main purpose of good Typography is to make people remember the message that you want to convey through your content. It is not about remembering the fonts that you have used in the content.

Hence, make sure the fonts you have used to complement the text. Each font conveys a special feeling. A few fonts are fun, friendly while a few fonts depict opposite emotions. Keep your website’s niche in your mind, and later choose the font according to it.

Conclusion

The user experience and the highest conversion rate are the two most important elements for every graphic designer. You can overcome both elements with the right Typography. I have enlisted those points that resulted in a bad user experience and a low conversion rate. Furthermore, I have mentioned those ways through which you can improve both.

As a professional graphic designer, you must be aware of the importance of typography and what effect it brings on other elements. Take notes from this guide and make the user experience and conversion rate better.

For further reading, check out our blog post on the 10 Tips On Typography in Web Design

 

Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Should you choose a freelance team over a digital agency?

If you are a project manager, or you are responsible for finding talent for the company that you work for, you may be tempted to turn to large digital agencies for your project. Sometimes, though, it makes more sense to choose a freelance team over a digital agency.

Looking to a large agency is a perfectly natural response and it does make a certain amount of sense: established reputation, larger teams to work on your project, etc.

The trouble is that the two reliability signals mentioned above are largely perception based. Reviews can be faked, for example, leading to false signals in terms of reliability and professionalism. When choosing a freelance team over a digital agency, you are more likely to head for a freelance network such as PeoplePerHour.

Reputation signals here, such as reviews and ranking, are near impossible to spoof which makes them much more reliable and trustworthy. If the numbers say a freelance team is of very high quality, you can take that to the bank.

Of course, an established reputation is not the only consideration.

Cost versus quality when you choose a freelance team over a digital agency

Contrary to popular belief, the cost does not always reflect quality. For professional freelance teams, the quality is always going to be on a par with their much more expensive digital agency counterparts. In fact, very often, the quality coming out of a freelance studio is even better.

It may well seem like the opposite would be true, but let’s take a closer look at this. Agencies have lots of staff, in terms of the creatives and the behind-the-scenes staff that keep everything else ticking over.

All of this is very expensive, as you can imagine, and this isn’t taking other running costs into consideration either. Things like office space for all those people, equipment, IT departments, exorbitant advertising costs to stay ahead of other agencies… it’s a very expensive business.

This, of course, is reflected in the cost to the purchaser, the client, but in order to keep even those rates down, so they actually sell services, to begin with, they have to do something else too.

Digital agencies are under immense pressure to make sales, keep the revenue coming in and keep the business going. To this end, each creative department is under a massive workload weight. With strict output targets to meet, so they serve as many clients as possible, quality is obviously going to suffer.

In the instances where quality is maintained, there is going to be other areas that are lacking: delivery times, customer support, query responses, time taken for edits to be performed… everything is affected when companies put staff under undue pressure.

Why choose a freelance team over a digital agency? What’s the difference, surely freelance teams are under similar pressure to stay afloat? Not so. Let me explain.

Freelance teams are often the better option

A bold claim, right? Maybe, but it’s entirely justified. Depending on your actual needs, you may be much better off if you choose a freelance team over a digital agency. Here are just a few reasons why that statement is true.

Freelance teams are cost-effective

Because freelance teams have much lower overheads (they rarely have multi-user studios, with members of their team often working remotely) there is much less pressure on them to stack clients like an air traffic controller in order to pay their bills. In fact, a freelance team can take fewer clients at one time and still meet financial requirements.

What does all of this add up to? The quality of work that is produced remains the same, and very often it is actually increased as pressure is reduced, but the cost of the creative work is brought down and sometimes dramatically.

Cost does not equal quality, and freelance teams have been proving exactly that for years.

You know exactly who is working on your project

When deciding whether you should choose a freelance team over a digital agency, you need to decide how much you value accountability. Sure, the agency as a whole takes ultimate responsibility but are you entirely comfortable not knowing who did what, why and when?

Agencies are pretty well known for their inherent lack of transparency, which is not something many companies are comfortable with.

With a freelance team of creatives, you always know who is working on what, as teams are usually comprised of people with very specific skillsets and the teams are, by their very nature, quite small. Many freelance teams will also brief you on who will be working on which part of the project for you.

All of this helps to instil a level of trust that just isn’t possible with a digital agency.

Freelance teams are heavily invested in your success

A freelance team wants your business to succeed… Scratch that, they need your business to succeed. If their own business is to survive, they need to be sure that they do the very best possible job for you. A customer that is dissatisfied is very likely a customer that they will never see again. Worse, they could actively damage overall reputation.

Freelance teams are by nature heavily invested in the success of their customer’s business, particularly where the work they have done has a direct influence on their success or failure. It’s because of this, above all other reasons, that the question “should you choose a freelance team over a digital agency” stops being a question.

A digital agency, unless they are totally useless, will survive a customer’s failed project or business. A freelance team has much more to lose, so you can be sure they are going to put every effort into making sure your project is everything that it can be.

Digital agencies are not usually as responsive as freelance teams

Digital agencies typically only operate between the hours of 9 am and 5 pm, sometimes a little later but not usually. Outside of these hours, they are not normally contactable, so if you need to get in touch with them regarding your project you will almost always have to wait until the next business day.

Many freelance teams are comprised of creatives in several different countries. Silva Web Designs, for example, has freelancers in the United Kingdom, the United States, Australia and Portugal. What these varied time zones mean for our clients is that we are contactable 24 hours a day, 7 days a week.

Ask yourself “how quickly do I need an answer to something that is time-critical?”.

The answer is pretty obvious, but if you are responsible as to the answer is pretty obvious, but if you are responsible as to whether or not your company is to choose a freelance team over a digital agency then you should know that freelancers are much more responsive. Their business depends on it, and if yours does too then you already have the answer to the overall question… you choose the freelance team. whether or not your company is to choose a freelance team over a digital agency then you should know that freelancers are much more responsive. Their business depends on it, and if yours does too then you already have the answer to the overall question… you choose the freelance team.

 

Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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