What To Put On Your Instagram Bio To Achieve Your Conversion Goals

If you’ve ever wondered what to put on your Insta bio, you aren’t alone. Many brands struggle with this question as they create their Instagram marketing strategy. They know their Instagram bio is important — but they aren’t quite sure how to optimise it to get conversions.

The good news: When you know what you need to include on your IG bio, it’s not difficult to create one that’s stellar. Keep reading to learn exactly what you need to include in your company’s Instagram bio so you can attract the right kind of followers and turn them into loyal, committed customers.

Bio Elements To Help Achieve Your Conversion Goals

Before you can decide what to put on your Insta bio, you need to make sure you have a business Instagram account. This type of account has several extra features that are helpful to brands marketing themselves on Instagram — you can promote posts, track how they’re performing, and more.

When your business account is set up, you can move on to creating your Instagram bio. You might be tempted to type out your slogan and leave it at that. But there’s a lot more that goes into a good Instagram bio than you might think. From a unique selling point to your location to a call to action, it’s essential to think carefully about every aspect of your bio so you can get as many conversions as possible. Here’s what you need to put on your Instagram bio to achieve your conversion goals.

Unique Selling Point

A unique selling point helps people understand what’s so special about your business. What does your company offer that other companies don’t? That’s the question a unique selling point aims to offer. USP’s have been around since advertising campaigns in the 1940s, and they’re the best way to differentiate your business and help you stand out in the marketplace.

Your USP is an integral part of your branding. This unique selling point isn’t just a slogan — it’s something that’s woven into the very fabric of your business. Your USP meets a specific need that your customers have. This means that before you can define your USP, you need to understand the needs that your ideal customer has.

In order to create a strong USP, you also need to make your product or service sound attractive. Your USP will help you achieve conversions by making your product sound irresistible to the people who need it most.

When you have your USP in place, it will help define your marketing strategy and efforts, including the marketing work you do on social media platforms. Your unique selling point isn’t meant to be a secret. You need to make your USP as widely visible as possible — and one great way to do this is by putting it in your Instagram bio.

Let’s take a look at a few examples, starting with So Delicious Dairy Free. There are a lot of ice cream brands out there, but So Delicious immediately explains what sets this brand apart: Its products are dairy-free, thoughtfully crafted, and aim to nourish your soul, not just your body.

NYX Professional Makeup also includes its value proposition in its Instagram bio. The cosmetics brand explains that it’s different from other makeup brands because it’s committed to being cruelty-free and inclusive.

Finally, another brand that does a great job including its USP on Instagram is Petco. This pet store tells you two things — it’s obsessed with pets and is committed to helping you care for your pets by not selling any food or treats that include artificial ingredients. For an audience of pet owners who want to give their pets the best care possible, this is a pretty convincing USP.

Location

Don’t forget to include your location in your Instagram bio! This is especially important for brands that have physical stores. You want potential customers to know where you’re located so they can stop by. And even if you don’t have a physical store, you can still add your location. Service-area businesses (where employees travel to customers to provide them with services) can still benefit from having a general location in their bio, even if you need to be vaguer (‘Chicago’) versus listing a specific street address.

How do you add your location in your Instagram bio? Edit your profile and choose ‘Contact options’. Then you can add the street address, city, and zip/post code of your business so your followers can see where you are on a map.

Even if you don’t have a physical address to share, you can still indicate your address in your bio. For example, Ponce City Market makes sure that its customers will know where to go. This company includes its location in its bio two additional times beyond the official address.

Here’s another example. La Monarca Bakery has 12 locations in the Los Angeles area. So instead of including just one address, the brand explains in its bio that it has 12 locations open in L.A. Then customers can find the one nearest to them by visiting the bakery’s website or shooting them a quick message.

Hey Groomer Mobile Pet Service is an example of a service-based business that includes its location in its Instagram bio. Since this mobile pet grooming service doesn’t have a storefront, it simply includes ‘Miami, Florida’ in its bio so that people in that location know to reach out.

Including your location in your Instagram bio is a smart way to get more conversions. Potential customers will have no doubt about where you are and where you will go.

Call To Action

When it comes to what to put on your Insta bio, a call to action (or CTA) is extremely important and shouldn’t be overlooked. CTA’s in your Instagram bio typically appear as a short phrase or sentence asking readers to do something (most commonly, to tap the link in your bio). If your Instagram bio has all of the other elements to be successful but doesn’t have a CTA, you’re missing out on a valuable opportunity to drive website traffic and get more sales.

What does this CTA look like? The Parks Project includes a line in its bio that says ‘Tap here to shop our Sunrise Collection’, encouraging followers to click the link and browse products.

Pottery Barn Kids tells profile visitors to click the link to shop its feed, with a handy arrow pointing toward the place to click.

Your CTA doesn’t always have to be explicit. If you’re running out of space in your bio, try using a simple emoji to do the trick. Pressed Juicery indirectly asks Instagram users to click the link in its bio by using an emoji that points toward the link.

You can also think about your CTA more broadly. You don’t have to ask people to click the link in your bio — if there’s something else you’d like them to do, include a CTA for that. For example, Dermae asks users to tag #dermae for a chance to be featured on its account.

When it comes to what kind of CTA to include in your bio, the sky’s the limit. This is an easy way to get more conversions from your Instagram marketing efforts.

Link

The final step to getting more conversions through Instagram is to include a link in your bio. Since your website is most likely where the conversions happen, you need to give your customers a way to get there.

Add a link to your website homepage, or if you have a specific product you’re promoting, to a product page or your online shop. You can also use a link in bio tool to promote multiple pages at once. Using a link in bio tool is a smart way to get around Instagram’s one-link-per-bio rule. With these tools, you can create a customised landing page that offers a list of links for your followers to choose from. You can choose which links to put at the top of your list and which links to prioritise by making that CTA button move to catch the eye.

Some tools alternatively give you the option to create a clickable Instagram grid so your followers can shop from your feed. Food brand Cappello’s uses this type of tool, allowing Instagram users to shop each individual photo.

Link in bio tools are a smart way to get more conversions — you can promote multiple sales at the same time and give your customers access to every link they need.

Optimise Your Instagram Bio

Now that you know what to put on your Insta bio, it’s time to create your own. Optimising your bio is one of the best ways to make a good impression on potential customers and encourage them to engage with your brand. Use these valuable tips to create an Instagram bio that will help you achieve your conversion goals!

 

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Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Best Instagram Tools To Drive Traffic And Sales To Your Website in 2020

Website traffic is the lifeblood of any business, and Instagram tools can help. High-quality website traffic is important because it opens up opportunities for you to increase your brand awareness, nurture leads, make sales, and grow your business in a variety of ways.

You can get website traffic from multiple locations. SEO is a big help when it comes to making your website rank in search results. Backlinks, or links to your website from other sites, can also help. But there’s one important source of website traffic you may not have considered in the past: Instagram! You can use Instagram tools to help your website get more traffic and more sales. Here are the top three tools that can increase your web traffic from the ‘gram.

Kicksta for Follower Growth

Kicksta is an Instagram growth service that helps companies get real Instagram followers, and it’s a great Instagram tool that you can use to drive web traffic. Having genuine followers is hugely important for your business. You might have thousands of followers, but if they’re bots instead of real people, your account could be marked as spam. Plus, fake followers won’t engage with your content — which means they won’t visit your website or make a purchase either.

Kicksta recognises how important this is and helps you find genuine followers that care about what you have to offer. When you sign up with Kicksta, you provide some information about your target audience. Then Kicksta will use your account to begin liking posts from users who fall into your ideal demographic. By targeting accounts that are similar to yours, Kicksta finds people who are truly interested in your brand — and many of those users will come to check out your account and then follow along.

By using Kicksta to grow your account, you can drive web traffic and sales too. The more followers you have, the more your brand awareness grows — and more people will see your posts advertising your products. Kicksta boosts your sales by getting more eyes on the marketing content you post.

Before registering, make sure your Instagram business profile is set up and ready to go. Include the link to your website in your bio so the new users who are exposed to your account can easily visit your site. You can even use Bitly to include multiple links. Bitly links let you track clicks, gaining valuable insight about who’s visiting your website and when they’re doing it.

Bottom line? Kicksta can take your Instagram account and help it see major growth. Register for this Instagram tool for just $49/month at the standard plan.

Crowdfire for Social Media Management

Crowdfire is a social media management tool trusted by over 19 million users around the world. You can use Crowdfire to schedule posts in advance, resulting in more website traffic and sales. Having a consistent scheduling plan attracts more followers — people want to follow accounts that put out regular high-quality content, and posting often helps you stay at the top of your followers’ minds.

Crowdfire is also helpful because you can layout your grid before posting. Your Instagram theme should be carefully curated, with on-brand images and graphics. And by mapping things out ahead of time, you can make sure your grid has a cohesive look.

What are some of Crowdfire’s features? Besides basic scheduling capabilities, this platform recommends hashtags for you and supports video posts. Crowdfire notifies you of Twitter and Facebook mentions so you don’t miss anything. This Instagram tool even provides advanced post and competitor analytics.

You can use Crowdfire to publish content from your own blogs and websites by using the Chrome extension or an RSS feed connected. Schedule posts that promote your website and then include a CTA in the caption (“For more, click the link in our bio!”). This is a great way to drive more traffic to your website from your Instagram account.

Crowdfire also helps you manage all of your social media accounts in one place. No more hopping back and forth from tab to tab, closing Twitter and opening Instagram — instead, you can see everything in one convenient dashboard. All paid Crowdfire users can link Twitter, Instagram, Pinterest, Facebook, and LinkedIn.

If you’re on the fence about Crowdfire, take advantage of their free trial. After that, monthly payment plans range from $7.48 for solopreneurs to $74.98 for agencies.

Iconosquare for Analytics

Instagram tools like Iconosquare can help you keep track of your Instagram analytics — and if you don’t keep up with your analytics, you’re just wasting your time. Tracking your analytics is important because it gives you insight into what’s working with your marketing strategy and what isn’t. When you know that, you can optimise your future posts and see better results. Instagram analytics is a truly valuable tool as you work to drive more website traffic.

With Iconosquare, you can create an analytics report to keep track of how your posts are performing. Hashtags, Instagram stories, conversations, and more are all included in Iconosquare’s analytics. You can schedule a free monthly, weekly, or daily report to receive via email.

Iconosquare can also help you figure out which posts are driving the most clicks to the link in your bio. By analysing those posts, you can come up with ways to improve posts that aren’t performing as well, such as tweaking your captions or CTAs. Then run some tests to find out what works best.

What other features does this Instagram tool provide? Iconosquare helps you track your hashtag performance; you can use hashtags to grow your account and eventually make more sales. Iconosquare will also identify your top followers, track follower growth, and notify you of anyone who unfollows you. The platform also offers location-based post tracking and has data filters.

Finally, Iconosquare offers one feature that other analytics platforms might not: it tracks not only your posting habits but your competitors’ too. Keep an eye on what your competitors are sharing and what hashtags they’re using. This can help you tweak your own strategy and get a leg up.

Iconosquare has multiple payment plans that start at $29 per month for small businesses. It’s an affordable method of tracking your analytics and understanding what you need to do to get more web traffic.

Social media platforms such as Instagram are an effective (and easy) way to drive traffic and sales. By using Instagram tools like Kicksta, Crowdfire, and Iconosquare, you can make the process even easier. Use these tools to help your website traffic grow in 2020.

On the subject of Instagram, there are also various ways to schedule Instagram posts using automation. You can read more about this here.

 

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Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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4 Instagram Growth Strategies That Get Followers & Clicks

When it comes to growth, Instagram is the gift that keeps on giving. It’s popular, fast-growing, and with a daily active user base of over a billion, there’s plenty of scope for growth.

For businesses, Instagram can increase sales, boost lead generation, and drive engagement again and again. But before you can feel those benefits, you first need a solid follower base to market to. Read on to discover how to source exactly that.

Want to take your Instagram further? Look at tools to plug the platform into your Shopify store as an extra sales channel. Learn how Shopify apps work here.

Consistency and regularity is key

Whether you’re a solopreneur running a venture out of your spare bedroom or a big brand operating a number of enterprises, your social strategy requires time and effort.

If you really want to increase your Instagram follower count, you need to bring consistency and regularity to your posting schedule.

As well as giving your followers more of what they want, this is also good for your Instagram ranking too. The platform looks favourably on those accounts that frequently post fresh content, so it’s worth pursuing.

If you want to get your content right, first conduct some research into the best time to post. This will vary depending on your industry, target audience’s country of residence, and so on, so make sure your research is on point.

Top tip: you can make your Instagram strategy that bit easier but using a tool like Sendible. This lets you plan and schedule your posts ahead of time, and they will post automatically without you needing to do it manually.

Look to your followers for engaging user-generated content

Instagram is a treasure trove of photos, videos, and images. More than 95 million photos are posted to the platform every day — so why not mine this for your own benefit?

In terms of Instagram growth, user-generated content (UGC) is cost-effective and delivers results. It’s genuine, produced by real people for brands. As a result, sharing UGC on your Instagram provides valuable social proof for your business.

The quickest and easiest way to source this is with a UGC competition. Simply offer followers the opportunity to win a prize following submission of their own content, centred around a specific theme. For instance, you might ask people to submit snaps of their view from their place of work.

Encourage users to submit their content by tagging you or mentioning you in the caption. This boosts the visibility of your brand to their followers, expanding your reach into the bargain.

Take note though: sourcing UGC from tags and mentions is only available for brands with business accounts. If you haven’t made the switch yet, do so. Not only can you collect UGC easier, but you can also access a whole host of other features to help you grow your Instagram.

Embrace Stories for a dynamic Instagram profile

Instagram has a dazzling array of features to help you connect with your followers and expand your audience. But perhaps the most engaging of these is Stories.

Stories are ephemeral content that stays on your profile for 24 hours — once it’s gone, it’s gone. They also offer great scope for flexing your creative muscles and driving followers and clicks at the same time.

Each Story can be customised with a variety of different Stickers: polls, gifs, countdowns, questions, and so on. Use these to encourage follower engagement, sourcing their opinion and sharing it across your Story.

Similarly, you can use Stories to host contests and giveaways, with friend referrals required to enter. These drive engagement and add diversity to your existing Instagram strategy too.

As with the rest of your Instagram feed, you should post regularly on your Story to get it seen. A fresh Story that is regularly updated gives your Instagram account dynamism, compelling people to check in often.

Plus, when you share on your Story, you automatically push it to the front of your followers’ feeds. This lets you circumvent the feed algorithm and get your Stories seen by your followers as soon as they open the app.

Give the people what they want

The true driver of growth on Instagram is high-quality content. Beautiful, engaging content is what the platform is all about, and it’s what gives your followers a reason to visit your account — so why not give them what they want?

In order to get this right, you need to get inside the minds of your followers. What do they regularly engage with? What kind of content sees the most likes or comments? Know this, and you’ll know what to post to keep your followers hooked (and increase new follows).

It’s worth looking at your analytics here. Instagram offers built-in analytics that let you identify which posts perform best. Analyse your top-performing posts, identify why they worked so well, and use this to inform your next round of Instagram content ideation.

If you’re stuck for time and need some quick inspiration, you could also check out your competitors.

Trawl other brands in your industry and see what kind of content they post and what does (or doesn’t) work. At the same time, check out what hashtags your competition uses too. This helps you spot the most popular, which you can in turn use for your own content.

Instagram might just be one part of your overall growth strategy, but it’s an important one. With such an array of benefits on offer from the platform, it’s worth doing all you can to increase your follower base.

Follow the tips above and start growing your Instagram followers slowly but surely in 2020.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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