How Can You Make Your Digital Marketing Effective?

Digital marketing can be hit and miss. Some campaigns you run can be super-effective and bring lots of new customers. Alternatively, you could create marketing that seems to barely have an impact. This can be frustrating for businesses.

Fear not! There is a host of simple things you can do to make your marketing more effective. Also, you don’t have to be a marketing specialist to incorporate these things into your campaigns. Anyone with basic internet knowledge and a keen eye for business can utilise the below things to improve the effectiveness of their digital marketing:

1. Use fun media like infographics and pins

The best marketing campaigns use images, audio, and video. Today’s average customer does not want to read a wall of text. They want to look at an image, or watch a video – they want simplicity and to digest your message quickly. As a result, you should incorporate fun media into your marketing. For example, you could create infographics about your business. Alternatively, many businesses utilise Pinterest to create informative and eye-catching pins about their products and services.

2. Incorporate branding elements for a uniform marketing campaign

Branding is a key element of marketing. It helps keep your brand cohesive and ensures that your customers can easily identify your business. You should use branding elements such as a company logo, colour schemes, and even consistent fonts in your marketing media. There are a lot of free apps available to create branding. Logo Creator, for example, is a free online resource that allows you to produce professional business logos.

3. Create an effective social media campaign

Social media is a powerful marketing tool. More importantly, it’s free to use! To have an effective marketing campaign, you must use social media. Create business profiles on popular sites like Twitter, Facebook, and Instagram. Also, create detailed profiles that utilise your branding. Finally, you must post regularly, and ensure that your content is relatable, interesting, and engaging. Also, try to incorporate backlinks, and include digital media in your social media posts.

4. Understand your CAC

CAC = Customer Acquisition Cost. This is the cost that you are spending to acquire each new customer. This is an important figure you should know. For example, you may be spending $5 to acquire each new customer, but they only bring an average profit of $4. Here you can see that you need to reduce the cost of your marketing or improve its effectiveness.

5. Use consistent language and terminology

The most effective digital marketing strategies use consistent language. The effectiveness of your message and marketing is diluted if your language changes from post to post. For example, on social media, you use informal, fun language, but in your blog posts, you only use a professional tone and jargon. Ensure that the phrases and tone you use is consistent across ALL of your digital media.

6. Use keywords in your written content

Lastly, keywords can be highly effective in marketing. The primary purpose of keywords is to boost search engine rankings. Google and other search engines look for target keywords that can be used to index and rank sites. You should aim to use your marketing as an extension of your SEO implementation. For example, using keywords in your social media posts and written marketing posts will help greatly.

If you need to improve your marketing, we hope these six tips will help. The key to successful marketing is to be consistent. You must also reinforce your brand identity. Understanding and connecting with your target customers will also help greatly.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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5 Ways How to Increase Organic Traffic Without Link Building

Link building is one of the most popular ways web owners use to rank their website on the SERPs. It’s also one of the fastest ways to bring Google’s penalty hammer down on your website.

Well, if link building is an effective organic SEO strategy, why ban people from doing it? And if it’s frowned upon by Google and other search engines, why do site owners still risk it? The answer to this has been shrouded in shades of grey for a long time.

Firstly, the problem with backlinking isn’t the act of linking itself; it’s the intent behind it. Websites that have a few links to their web pages from authoritative websites have a good thing going. However, too many web owners take it too far and try to drown their websites in links from unreputable sites, most of them paid for.

Of course, we get the drive; everyone wants to earn wealth and live an improved lifestyle. However, using shady backlinking practices to boost your site’s traffic and, potentially, revenue, is almost guaranteed to end in tears.

Buying backlinks is a massive risk, and it’s only a matter of time before Google’s algorithm fishes out your site. And you can be sure they will, and when they do, there’s no coming back. The introduction of ‘no-follow’ links was a response to spam links; these link types tell websites not to pass on their reputation or vote of confidence to the sites linking to them. Still, no-follow and do-follow links can be useful if you know how to use them, but that’s not the reason for this post.

The truth is that links are still a huge ranking factor for websites even though search engines see most of it as an SEO guideline violation. Thankfully, there are a ton of other ways to boost organic traffic to your website.

You could be building a POD platform like Teespring, an authority blog like Neil Patel, an essay writing service review outfit like Online Writers Rating, etc. Whatever the case, if you’re thinking of how to increase organic traffic, the strategies on this list will prove incredibly useful for you if you do them right.

Focus on researching and putting viral content.

There’s regular content, and there’s viral content. This doesn’t mean that regular content is terrible by any means; however, viral content, by definition, is the kind of content that “breaks the internet” and pulls waves of traffic to your website.

While almost anyone can write and publish regular blog posts, creating viral content is an art form. It takes a higher level of writing and research skills to put out such content successfully. Thankfully, there are few reliable resources online to help with that.

Authority resources like Buzzfeed, Upworthy, and many more have a ton of posts to guide you in writing articles that will go viral. Virality, beyond the writing and research, has to also do with having your finger on the pulse of trends, as they are more likely to go viral.

Another resource for gleaning viral trends is Buzzsumo. It is an established idea generator for insight into trends and trend-worthy article ideas. YouTube is also another great idea generator. You will come across many videos that inspire you about stuff that hasn’t been written about yet, or at least not exhaustively. Develop those and watch your organic traffic grow.

Long-tail keywords are your friend.

Can you make a guess how many people are trying to get traffic with “digital marketing,” “hair care,” “credit cards,” and more? Probably a lot more than you think. There’s just one problem; they’re all doing the wrong thing.

These keywords are generic and very likely oversaturated. Plus, they have no intent behind them anyway. However, imagine instead of trying to rank for “what are credit cards?” you build content around “what are the best no-fee credit cards in Ontario?” Do you see the difference? The latter keyword is a long-tail example and is something people are searching for. Everyone already knows what a credit card is, so no one is searching for the first keyword—unless they’re from another planet, which is just as unlikely.

Long-tail keywords typically have sizeable search volumes that grow with time, so it makes sense to use them to boost organic traffic. Just bear in mind, though, that ranking for long-tail keywords is almost always a long-term tactic. You’re almost guaranteed to see no impact on your traffic in the first few months. But if you’re patient, the results typically start to come in at the six-month mark and beyond, and it can affect your website traffic rankings significantly.

Don’t search for keywords. Search for questions.

Technically, they’re the same thing. However, when most people make a search engine query, they usually phrase them as questions. Quick usage of Google’s autocomplete feature will prove this assertion. What’s more? These are usually long-tail keywords, which means the competition and traffic potential is relatively low and high, respectively.

So how to get traffic to your website using these questions? You’d have to find them first, and besides Google’s autocomplete, places like Quora are a good place to start your search. A quick tip: if you find a Wikipedia page as a top result, the chances are that you may have a shot at the keyword in question. Wikipedia typically doesn’t employ too many backlinks, so showing up as a top result points to the fact that you may be able to rank for the same keyword without risky backlinking practices.

Tools like Moz are also great at sniffing out a page’s domain and page authority. You can use it to analyse the top five results to understand your chances for ranking for any given keyword better.

Niche topics are amazing.

There was a time before Google Panda when crash and burn website experts were raking in the big bucks. All they had to do was create a website and stuff it full of hundreds of pages talking about the exact same niche topic. Thankfully, those days are gone, and Google’s algorithm has prioritised content quality.

Still, this doesn’t negate the usefulness of niche topics. There are so many untapped or undersaturated niches out there that are just waiting to be discovered and optimised. Niche topic sites include gun blogs, health blogs, writing recommendation blogs like Best Writers Online, gaming blogs, gardening blogs, and more. Almost anything could be a niche topic.

So look out for niches that have relatively little competition, and you should be able to create content that will rank for said niche easily.

Look out for markets beyond your geographic location.

Don’t forget; the world is a global village. Just because you live in the United States does not mean you should only target US traffic. Consider creating content for a more global audience. Content marketing is relatively still unpopular in many parts of the world, keyword saturation is still a myth, and many of the practices circa Google Panda still work in these places.

The beautiful thing is that content for these regions can blow up nicely and boost your organic traffic without you needing to build a single backlink.

Final Words

Hopefully, you can see now that how to get traffic to your website isn’t always about link building. The strategies in this post are wonderful to get a superior rankings to boost that will, in turn, grow your organic traffic, risk-free.

Melissa Mauro is a self-improvement author who is always interested in new projects. She wants to create her own writer brand, that’s why Melissa is looking for fresh platforms for the implementation of her ideas. Creativity and unique style make it possible to deliver valuable and engaging content to her ideal reader.

Posted by: Melissa Mauro

Melissa Mauro is a self-improvement author who is always interested in new projects. She wants to create her own writer brand, that’s why Melissa is looking for fresh platforms for the implementation of her ideas. Creativity and unique style make it possible to deliver valuable and engaging content to her ideal reader.

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The 4 best SEO practices for 2020 and beyond

Let’s face it, most businesses are looking to get their websites ranked higher on search engines. In fact, many companies spend small fortunes doing exactly that. But what if you don’t have a budget that could rival the GDP of a small country? There are tonnes of articles on the web that are geared toward telling people what the best SEO practices for 2020 are, just as there were last year and just as there will be next year. The truth is best practices are not year dependant – search engine algorithms don’t really care what the date is.

Why did we choose this title for the piece, then? Well, because it does happen to be 2020 and the best practices we will outline here are going to be just as valid next year too… and the year after, and… you get the idea.

The SEO best practices that we will be detailing here are proven to work and are used by the majority of successful businesses. With the shuttering of Google Plus by Google (who else?), one of these practices has suffered something of a body blow (more on that a little further down) but is still extremely useful.

Let’s get to it than with our, tested and proven, 4 best SEO practices for 2020 and beyond!

Be sure to create and publish epic content

At the core of all successful SEO campaigns is, of course, content. Even in the early days, when sites were garish and content filled with poorly crafted spam, content has always been the cornerstone of every campaign. These days internet searchers and indeed search engines are much more finely attuned to what makes great content, and nothing but engaging and well-created content is going to cut the mustard.

For that reason, as far as SEO best practices go, well-written content that engages users and encourages them to take action, without screaming it at them, is one of the best things that a business of any size could start with.

The skyscraper content methodology is one way for businesses to rank better in search, and to do it legitimately. What this involves is finding the best piece of content on a particular subject, then substantially improving it. For instance, if a really high ranked piece had ten ideas or points for/on a subject, double it. Add infographics, video, research and cite sources, use relevant quotes on the subject from recognised experts in the field.

As mentioned, this is a perfectly legitimate method of improving site authority and rankings. When you become proficient in creating powerful, leading content, you will find that you yourself will begin to be cited and quoted as an industry expert.

Get used to keyword research

While this one does seem rather obvious, keyword research has been the backbone of SEO practices ever since content creators became aware that search engines were starting to ‘evolve’ to look for and rank them in terms of importance, or strength.

Which keywords or phrases are you going after, and are the keywords even relevant? Great keywords and phrases are the very foundations upon which successful campaigns using SEO best practices lean on. If you are not taking aim at the right keywords then more likely than not, your SEO campaign is going to fall flat on its face. What you need to do is assessing competing businesses for the correct keywords and phrases.

If your niche is particularly tough to get ranked in, marketing companies, for example, are everywhere and it is notoriously difficult to rank without spending an exorbitant amount on paid ads, then you should be focused on key phrases. Many call those long-tail keywords, but whichever terminology you use, the result is the same.

Searchers generally use whole phrases when they are further along in the purchasing decision and know exactly what they want: “medium sized dog collar for sale near me” types of search, as opposed to “dog collars”. The first is the kind of specificity that you should be gearing your key phrases toward, keeping in mind that search engines are smart enough to interpret intent. If you happen to sell dog collars there is no need to aim for exactly that kind of search, so be creative.

There are lots of keyword and key phrases research tools available on the web, including the one provided by Google (Google Keyword Planner).

Make use of on-page optimisation techniques

What should be next on your to-do-list is making sure that your website itself is optimised for your targeted keywords and or key phrases. SEO experts and others ‘in the know’ all agree that on-page SEO best practices, properly executed, influence website rankings by 40%. This means paid ads aside, all you need to do in order to find your website on the first two pages of search results is to get your on-page optimisation done correctly.

“that’s great, but how do I do that?”. Good question. The first element that you should begin with is title tags. Only shoot for one keyword or key phrase per page and insert that right into the title tag and in the first 30 words of the page content.

Use it again somewhere near the centre and in the final paragraph. Depending on the length of the page, you should also sprinkle it elsewhere on the page to really hit the SEO best practices sweet spot. How many? It’s generally accepted that between 3 and five occurrences per 500 words is enough, just be wary of using it too much. If it doesn’t read naturally, you have probably overdone it.

Content syndication

Just writing awesome content is not enough, search engines have to collate it first. Known as indexing, the process can take much longer than it used to (there’s a lot of pages on the web these days, far more than even just a few short years ago).

Content syndication is one of those SEO best practices techniques that make some people think “huh, why didn’t I think of that?”. It not only helps get your content indexed faster, but it also helps it rank higher by having it appear in multiple places with much more traffic generation. Facebook and LinkedIn are great for content syndication as they are crawled by search engine ‘spiders’ on a regular basis.

Simply put, you copy your content in its entirety to these sites, and if you add a link at the bottom like “originally published at yoursite.com”, then there’s a handy backlink for you too. Now, this DOES NOT mean that it is ‘duplicate content’. It’s not the same thing, at all. Duplicate content is where the same content appears more than once on the same website.

To conclude

Following SEO best practices for 2020, or any other year, does not have to mean hiring an SEO specialist, especially if your budget does not allow for it. It is relatively straightforward and can be done by anybody that is responsible for creating your content. Help move your business forward by taking care of these details.

Vanessa M - Profile

Posted by: Vanessa M

Vanessa Marcos is a writer and social media manager whose passion is copywriting and getting words together to create new stuff. #creativewriting #copywriting Love her writing? Find out more at Calma Copywriting.

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