3 Effective Tips for Creating a Compelling Online Course Using WordPress

Want to spread your knowledge by creating a compelling online course using WordPress? WordPress can help you significantly in generating more online learners for your online course. Learning online has been integrated to a large extent in people’s lives. Learning is a never-ending process, and people will continue to want to better their talents and learn new things. Why not make money from your knowledge if you have it?

Whatever your talent, now is the moment to seize this opportunity, share your talents with others, and be compensated for your work. Learn how in this article.

Why Should You Create a Compelling Online Course?

According to Statista, the market for online courses has exploded in recent years, with the global online learning market valued at 101 billion dollars in 2019. Especially after the emergence of the Covid-19 pandemic, people have turned more toward learning online. This adds up to the necessity of creating a compelling online course using WordPress.

How to Create a Compelling Online Course Using WordPress?

To start your journey as an online educational entrepreneur, you’ll need a solid Learning Management System (LMS) platform. Luckily, you may not need to be concerned because WordPress makes creating an online course to share your knowledge and experience with the rest of the world simple.

Let’s quickly get to know the 3 effective tips for creating a compelling online course using WordPress.

Decide on Your Course and Plan for it

Regardless of the speciality, all successful entrepreneurs will begin by planning their strategy ahead of time. Well, it is not just about creating online courses that you should go on based on a plan. Rather, every adult performance requires planning to turn out successful. Some people try to keep their distance from planning because they may find the planning phase scary. However, it is an important step that you should never underestimate.

Here are some of the phases you should think about during the planning stage:

1. Choose Your Niche

You surely know what you are an expert at. But when it comes to online learning, you should teach a specific field. If you are an expert in digital marketing, your online course should be specifically about email marketing, or SEO content marketing, social media marketing, etc. If you are an expert in website development, you should specify your online course to teach HTML, or CSS, JavaScript, etc.

So, forget about teaching a bulk of general material that does not add any value to your online learners. Be specific and teach them something useful and practical.

To do this, you need to ask yourself some questions:

  • What is my expertise?
  • Am I capable of explaining the fundamentals of that profession to a novice till they comprehend it?
  • How enthusiastic am I about that particular topic of study?
  • Can you teach a variety of topics in the same field, or will it be a one-time session?

Moreover, you should also analyze the market. Check if there is enough demand for what you want to present. You can do so by searching through the online course websites.

2. Target Your Audience

Choosing a group of audience for your online course is another phase of planning. Having analysed the market, you should then select the type of audience you want to target with your learning resources. To do so, you need to ask yourself another set of questions:

  • How knowledgeable should they be?
  • What kind of tone should I use?
  • To what extent should my explanations be technical or straightforward?
3. Create a Lesson Plan

If you’ve decided to teach the course to a wider audience, you should divide it into numerous modules or lessons, each of which is more technical than the one before it. Start with a simple introduction to the course and then add up to its professionalism.

In addition, try to think of fun examples and interactive short breaks during the course so that your course would not get boring.

4. Prepare for Your Course

The last step of planning for your online course is to think of the methods you want to adopt. What methods will you employ to help your students grasp the subject more clearly? You can use a variety of methods, including slide shows, pictures, graphs, pdfs, movies (explainer videos), screen recordings, and so on.

Consider the templates and samples you’ll need, and don’t forget to make the resources you’ll be using available for your online learners. Also, remember to provide transcripts especially if your target audience does not speak the same mother tongue as you.

Allow users to participate in feedback sessions for more practice and training. Determine whether you need to create a group in one of the messaging apps or social media platforms where students may engage, share knowledge, and work together. You can think of a platform within your WordPress website as well.

It is totally up to you whether to decide on taking an assessment test at the end of your online course. If you think that would consolidate the material.

5. Assess Your Course

Developing an online course is a never-ending process that necessitates extensive testing and revisions. After you’ve completed your initial setup, share the course with a few people to gather feedback. Check to see if the course is covering every issue, if any parts are difficult to understand, and what the appropriate price for the course should be. The very last step is to remember to use all-in-one accounting software to manage your income.

Create Your WordPress Website

After you’ve finalized your course outline and finished detailed planning, the next step is to choose a domain name, select a hosting package, and then create your WordPress website.

As we mentioned earlier, you’ll need to choose a Learning Management Systems (LMS) plugin while you develop your WordPress site.

Some online teaching platforms work nicely with WordPress. One plugin that works great with WordPress and is indeed made by WordPress is LearnPress. This LMS plugin is one of the top WordPress LMS Plugins for effortlessly creating and selling online courses. You can construct a course curriculum with lessons and quizzes that are managed through a user-friendly interface. With this WordPress LMS Plugin, you can develop education, online school, and online-course websites fast and easily, with no coding skills required.

Here are some of LearnPress features:

  • It works with any WordPress theme.
  • LearnPress supports multi-sites.
  • LearnPress LMS plugin has a great user interface for building online courses with all the features you need. It is simple to create a complete curriculum layout, as well as to edit and maintain it.
  • You can share, manage, and check your course’s statistics
  • LearnPress is free.
  • You can sell your courses with many payment methods.
  • Through the WordPress forum, you can communicate with your online learners…
  • There are a lot of add-ons.

Cross-Promote Your Online Course

So here is the situation now: you have planned your online course efficiently, you have created a WordPress website with an LMS plugin, and now you are waiting for the online learners. How can you let others know about your online course? How can you address your target audience? Well, in the era of technology, that is not a big deal. However, it requires you to be persistent in making efforts.

To attract more visitors to your website, you should:

  • Create a blog and optimise it with SEO techniques and SEO content marketing.
  • Do some backlink building to scale your WordPress website traffic.
  • Create a YouTube channel and use it to share some of your knowledge (you already know that YouTube pays its channel owners if they have a lot of engagement, don’t you?)

  • Develop an affiliate program by hosting webinars on one of the topics covered in the course.
  • Consider publishing your work on Quora and Medium.
  • Pay for advertising that is targeted to your audience (Google Ads, Facebook ads, Youtube ads, Instagram ads, Twitter ads, etc.)
  • Make contact with industry influencers who can help you promote your business.
  • Use other social media such as Instagram and Facebook or Club House.

Conclusion

Sharing your knowledge is an admirable thing that you want to do and it shows your generosity. We understand that you may have financial motivations but you have chosen to teach and earn money among a thousand other ways you could have chosen. So, congratulations! Follow the tips above to put your thoughts into practise and teach as many people as you can. Wish you the best of luck!

Parichehr Parsi - Profile

Posted by: Parichehr Parsi

I am Parichehr Parsi, co-founder of SEO Builders, a freelance content creator, and a link builder. I love reading, writing, and doing research.

 

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3 Best LMS Plugins

Online courses have been growing in popularity, particularly now that it’s practically impossible to organise offline classes due to the social distancing regulations.

According to forecasts, the global e-learning market is expected to reach $238 billion by 2024, which means that we’re talking about a very lucrative industry.

Regardless of what your field of expertise is, you can easily transform your WordPress website into an online learning platform or a virtual classroom and offer your courses to people globally.

What you need is a learning management system (LMS) plugin, and voila! You can run your own version of Udemy or Treehouse without having to write code or build an entirely new website and start making money.

Here are some of the best LMS plugins that you should consider using.

What to Look for in an LMS Plugin?

A learning management system comes with several different features that allow you to create an online class setting. With an LMS plugin, you’ll be able to create and share classes, manage them, handle the paperwork, enrol students, and use tests and quizzes to evaluate your students’ knowledge.

To make sure that your e-learning website is effective and successful, pick an LMS plugin that offers the following functionalities:

  • Course building. Having a decent course page builder as well as tools for uploading various kinds of content such as PDFs, videos, or links, is very important.
  • Course progress information. This is important so that your students can see how well they’re progressing and stay motivated.
  • Student enrollment and management. With this functionality, you’ll be able to see how many students are there in your courses and collect payments from them.
  • Content dripping. This is a useful option that will slowly reveal the course materials as your students are progressing.
  • Homework options. Make it easy for your students to submit their homework, and for you to grade it.
  • Gamification. Offer your students incentives in the form of badges and certificates when they complete a task successfully or after the course is finished. Gamification plays an important role in making your students feel good about themselves and their accomplishments.

1. LearnDash

LearnDash is a popular online learning plugin – many universities and Fortune 500 companies use it thanks to its speed, powerful features, and professional-looking course design.

If you choose it, you’ll have more than just a basic set of features, meaning that you’ll have everything you need for selling courses, dripping content, gamification, and rewarding students, as well as action-based triggers.

It’s optimised for mobile, which means that learners will be able to attend your courses while on the go.

This plugin comes with a simple drag-and-drop functionality with which you can create multi-tiered courses together with lessons, quizzes, topics, and categories.

You can deliver all lessons at once, or you can use its drip-feed feature to schedule it for the entire duration of your course. Besides that, with this feature, you can also ensure that every learner spends the same amount of time on each lesson.

Other features include great monetisation tools, detailed reporting, support for different media types, and an option for running LearnDash on a network.

When it comes to pricing, you should know that there’s no free trial, although you can cancel your subscription after 30 days. You can have LearnDash for $159 a year for a single license together with support and all features.

2. LearnPress

This plugin is free, but to make the most of it, you’ll have to invest in some paid add-ons that will expand its functionalities.

Since there’s no set-up wizard, you’ll have to install and set it up on your own.

You can easily create a course together with lessons, quizzes, and questions. It’s worth mentioning that you can use the lessons and quizzes from one course into another, as well as that you can export your content and use it on another LearnPass-powered WordPress website.

LearnPress is a great option if you’re offering a course taught by multiple instructors. This can be useful for companies building courses for onboarding and training their employees, as these usually require different trainers for different fields.

When we’re talking about business training, the success of the entire effort depends on using business intelligence and data to scale training operations and aligning training metrics to key organisational objectives.

This plugin also supports the content drip option, assignments, quizzes, grading, and other standard learning features. It also integrates with WooCommerce and WordPress membership plugins.

You can use a WordPress theme, but to avoid compatibility issues and provide a better user experience, it’s best to purchase a dedicated LearnPress theme. Also, you’ll have to invest in a payment gateway integration, because by default, this plugin comes with PayPal as the only option.

3. Lifter LMS

Lifter LMS is a plugin that’s pretty easy to install, even on the existing WordPress websites.

Although its pricing starts at $299 annually, it does offer a full bundle for that amount. If you’d like to test it before committing to pay the full price, there’s a $1 30-day trial. However, it’s important to mention that the core plugin is free so that you can also choose to purchase individual add-ons at $99 each. In other words, you can choose to build a very simple e-learning course for free and invest only in a payment gateway plugin.

What you’ll get is support for multi-tier courses with training modules, lessons, topics, categories, and more. All this allows you to create both shorter courses as well as the entire degree programs. With the help of this plugin, you can make appealing courses with lots of multimedia content such as videos, audio recordings, text, and images. Besides that, there’s also a graphics pack with different backgrounds that you can use to make your courses more attractive.

The content-dripping feature allows you to control the delivery of your courses, while the import-export tool means that you can move your content between sites.

Another interesting feature is the so-called Social Learning, which allows your learners to create advanced profiles and learn together by leveraging a timeline similar to that of Facebook.

Regardless of which one of these three LMS plugins you choose, you can’t go wrong. It only depends on what kind of features fit the bill for your online courses, as well as the size of your budget.

Posted by: Michael – Qeedle

Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.

 

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