Want to spread your knowledge by creating a compelling online course using WordPress? WordPress can help you significantly in generating more online learners for your online course. Learning online has been integrated to a large extent in people’s lives. Learning is a never-ending process, and people will continue to want to better their talents and learn new things. Why not make money from your knowledge if you have it?
Whatever your talent, now is the moment to seize this opportunity, share your talents with others, and be compensated for your work. Learn how in this article.
Why Should You Create a Compelling Online Course?
According to Statista, the market for online courses has exploded in recent years, with the global online learning market valued at 101 billion dollars in 2019. Especially after the emergence of the Covid-19 pandemic, people have turned more toward learning online. This adds up to the necessity of creating a compelling online course using WordPress.
How to Create a Compelling Online Course Using WordPress?
To start your journey as an online educational entrepreneur, you’ll need a solid Learning Management System (LMS) platform. Luckily, you may not need to be concerned because WordPress makes creating an online course to share your knowledge and experience with the rest of the world simple.
Let’s quickly get to know the 3 effective tips for creating a compelling online course using WordPress.
Decide on Your Course and Plan for it
Regardless of the speciality, all successful entrepreneurs will begin by planning their strategy ahead of time. Well, it is not just about creating online courses that you should go on based on a plan. Rather, every adult performance requires planning to turn out successful. Some people try to keep their distance from planning because they may find the planning phase scary. However, it is an important step that you should never underestimate.
Here are some of the phases you should think about during the planning stage:
1. Choose Your Niche
So, forget about teaching a bulk of general material that does not add any value to your online learners. Be specific and teach them something useful and practical.
To do this, you need to ask yourself some questions:
- What is my expertise?
- Am I capable of explaining the fundamentals of that profession to a novice till they comprehend it?
- How enthusiastic am I about that particular topic of study?
- Can you teach a variety of topics in the same field, or will it be a one-time session?
Moreover, you should also analyze the market. Check if there is enough demand for what you want to present. You can do so by searching through the online course websites.
2. Target Your Audience
Choosing a group of audience for your online course is another phase of planning. Having analysed the market, you should then select the type of audience you want to target with your learning resources. To do so, you need to ask yourself another set of questions:
- How knowledgeable should they be?
- What kind of tone should I use?
- To what extent should my explanations be technical or straightforward?
3. Create a Lesson Plan
If you’ve decided to teach the course to a wider audience, you should divide it into numerous modules or lessons, each of which is more technical than the one before it. Start with a simple introduction to the course and then add up to its professionalism.
In addition, try to think of fun examples and interactive short breaks during the course so that your course would not get boring.
4. Prepare for Your Course
The last step of planning for your online course is to think of the methods you want to adopt. What methods will you employ to help your students grasp the subject more clearly? You can use a variety of methods, including slide shows, pictures, graphs, pdfs, movies (explainer videos), screen recordings, and so on.
Consider the templates and samples you’ll need, and don’t forget to make the resources you’ll be using available for your online learners. Also, remember to provide transcripts especially if your target audience does not speak the same mother tongue as you.
Allow users to participate in feedback sessions for more practice and training. Determine whether you need to create a group in one of the messaging apps or social media platforms where students may engage, share knowledge, and work together. You can think of a platform within your WordPress website as well.
It is totally up to you whether to decide on taking an assessment test at the end of your online course. If you think that would consolidate the material.
5. Assess Your Course
Developing an online course is a never-ending process that necessitates extensive testing and revisions. After you’ve completed your initial setup, share the course with a few people to gather feedback. Check to see if the course is covering every issue, if any parts are difficult to understand, and what the appropriate price for the course should be. The very last step is to remember to use all-in-one accounting software to manage your income.
Create Your WordPress Website
After you’ve finalized your course outline and finished detailed planning, the next step is to choose a domain name, select a hosting package, and then create your WordPress website.
As we mentioned earlier, you’ll need to choose a Learning Management Systems (LMS) plugin while you develop your WordPress site.
Some online teaching platforms work nicely with WordPress. One plugin that works great with WordPress and is indeed made by WordPress is LearnPress. This LMS plugin is one of the top WordPress LMS Plugins for effortlessly creating and selling online courses. You can construct a course curriculum with lessons and quizzes that are managed through a user-friendly interface. With this WordPress LMS Plugin, you can develop education, online school, and online-course websites fast and easily, with no coding skills required.
Here are some of LearnPress features:
- It works with any WordPress theme.
- LearnPress supports multi-sites.
- LearnPress LMS plugin has a great user interface for building online courses with all the features you need. It is simple to create a complete curriculum layout, as well as to edit and maintain it.
- You can share, manage, and check your course’s statistics
- LearnPress is free.
- You can sell your courses with many payment methods.
- Through the WordPress forum, you can communicate with your online learners…
- There are a lot of add-ons.
Cross-Promote Your Online Course
So here is the situation now: you have planned your online course efficiently, you have created a WordPress website with an LMS plugin, and now you are waiting for the online learners. How can you let others know about your online course? How can you address your target audience? Well, in the era of technology, that is not a big deal. However, it requires you to be persistent in making efforts.
To attract more visitors to your website, you should:
- Create a blog and optimise it with SEO techniques and SEO content marketing.
- Do some backlink building to scale your WordPress website traffic.
- Develop an affiliate program by hosting webinars on one of the topics covered in the course.
- Consider publishing your work on Quora and Medium.
- Pay for advertising that is targeted to your audience (Google Ads, Facebook ads, Youtube ads, Instagram ads, Twitter ads, etc.)
- Make contact with industry influencers who can help you promote your business.
- Use other social media such as Instagram and Facebook or Club House.
Create a YouTube channel and use it to share some of your knowledge (you already know that YouTube pays its channel owners if they have a lot of engagement, don’t you?)
Sharing your knowledge is an admirable thing that you want to do and it shows your generosity. We understand that you may have financial motivations but you have chosen to teach and earn money among a thousand other ways you could have chosen. So, congratulations! Follow the tips above to put your thoughts into practise and teach as many people as you can. Wish you the best of luck!
Speaking of planning, have you checked out the FPL Planner from The FPL Way? It’s a project we have worked on for quite a lot of time which demonstrates how planning can be made easier with online tools.