What To Put On Your Instagram Bio To Achieve Your Conversion Goals

If you’ve ever wondered what to put on your Insta bio, you aren’t alone. Many brands struggle with this question as they create their Instagram marketing strategy. They know their Instagram bio is important — but they aren’t quite sure how to optimise it to get conversions.

The good news: When you know what you need to include on your IG bio, it’s not difficult to create one that’s stellar. Keep reading to learn exactly what you need to include in your company’s Instagram bio so you can attract the right kind of followers and turn them into loyal, committed customers.

Bio Elements To Help Achieve Your Conversion Goals

Before you can decide what to put on your Insta bio, you need to make sure you have a business Instagram account. This type of account has several extra features that are helpful to brands marketing themselves on Instagram — you can promote posts, track how they’re performing, and more.

When your business account is set up, you can move on to creating your Instagram bio. You might be tempted to type out your slogan and leave it at that. But there’s a lot more that goes into a good Instagram bio than you might think. From a unique selling point to your location to a call to action, it’s essential to think carefully about every aspect of your bio so you can get as many conversions as possible. Here’s what you need to put on your Instagram bio to achieve your conversion goals.

Unique Selling Point

A unique selling point helps people understand what’s so special about your business. What does your company offer that other companies don’t? That’s the question a unique selling point aims to offer. USP’s have been around since advertising campaigns in the 1940s, and they’re the best way to differentiate your business and help you stand out in the marketplace.

Your USP is an integral part of your branding. This unique selling point isn’t just a slogan — it’s something that’s woven into the very fabric of your business. Your USP meets a specific need that your customers have. This means that before you can define your USP, you need to understand the needs that your ideal customer has.

In order to create a strong USP, you also need to make your product or service sound attractive. Your USP will help you achieve conversions by making your product sound irresistible to the people who need it most.

When you have your USP in place, it will help define your marketing strategy and efforts, including the marketing work you do on social media platforms. Your unique selling point isn’t meant to be a secret. You need to make your USP as widely visible as possible — and one great way to do this is by putting it in your Instagram bio.

Let’s take a look at a few examples, starting with So Delicious Dairy Free. There are a lot of ice cream brands out there, but So Delicious immediately explains what sets this brand apart: Its products are dairy-free, thoughtfully crafted, and aim to nourish your soul, not just your body.

NYX Professional Makeup also includes its value proposition in its Instagram bio. The cosmetics brand explains that it’s different from other makeup brands because it’s committed to being cruelty-free and inclusive.

Finally, another brand that does a great job including its USP on Instagram is Petco. This pet store tells you two things — it’s obsessed with pets and is committed to helping you care for your pets by not selling any food or treats that include artificial ingredients. For an audience of pet owners who want to give their pets the best care possible, this is a pretty convincing USP.

Location

Don’t forget to include your location in your Instagram bio! This is especially important for brands that have physical stores. You want potential customers to know where you’re located so they can stop by. And even if you don’t have a physical store, you can still add your location. Service-area businesses (where employees travel to customers to provide them with services) can still benefit from having a general location in their bio, even if you need to be vaguer (‘Chicago’) versus listing a specific street address.

How do you add your location in your Instagram bio? Edit your profile and choose ‘Contact options’. Then you can add the street address, city, and zip/post code of your business so your followers can see where you are on a map.

Even if you don’t have a physical address to share, you can still indicate your address in your bio. For example, Ponce City Market makes sure that its customers will know where to go. This company includes its location in its bio two additional times beyond the official address.

Here’s another example. La Monarca Bakery has 12 locations in the Los Angeles area. So instead of including just one address, the brand explains in its bio that it has 12 locations open in L.A. Then customers can find the one nearest to them by visiting the bakery’s website or shooting them a quick message.

Hey Groomer Mobile Pet Service is an example of a service-based business that includes its location in its Instagram bio. Since this mobile pet grooming service doesn’t have a storefront, it simply includes ‘Miami, Florida’ in its bio so that people in that location know to reach out.

Including your location in your Instagram bio is a smart way to get more conversions. Potential customers will have no doubt about where you are and where you will go.

Call To Action

When it comes to what to put on your Insta bio, a call to action (or CTA) is extremely important and shouldn’t be overlooked. CTA’s in your Instagram bio typically appear as a short phrase or sentence asking readers to do something (most commonly, to tap the link in your bio). If your Instagram bio has all of the other elements to be successful but doesn’t have a CTA, you’re missing out on a valuable opportunity to drive website traffic and get more sales.

What does this CTA look like? The Parks Project includes a line in its bio that says ‘Tap here to shop our Sunrise Collection’, encouraging followers to click the link and browse products.

Pottery Barn Kids tells profile visitors to click the link to shop its feed, with a handy arrow pointing toward the place to click.

Your CTA doesn’t always have to be explicit. If you’re running out of space in your bio, try using a simple emoji to do the trick. Pressed Juicery indirectly asks Instagram users to click the link in its bio by using an emoji that points toward the link.

You can also think about your CTA more broadly. You don’t have to ask people to click the link in your bio — if there’s something else you’d like them to do, include a CTA for that. For example, Dermae asks users to tag #dermae for a chance to be featured on its account.

When it comes to what kind of CTA to include in your bio, the sky’s the limit. This is an easy way to get more conversions from your Instagram marketing efforts.

Link

The final step to getting more conversions through Instagram is to include a link in your bio. Since your website is most likely where the conversions happen, you need to give your customers a way to get there.

Add a link to your website homepage, or if you have a specific product you’re promoting, to a product page or your online shop. You can also use a link in bio tool to promote multiple pages at once. Using a link in bio tool is a smart way to get around Instagram’s one-link-per-bio rule. With these tools, you can create a customised landing page that offers a list of links for your followers to choose from. You can choose which links to put at the top of your list and which links to prioritise by making that CTA button move to catch the eye.

Some tools alternatively give you the option to create a clickable Instagram grid so your followers can shop from your feed. Food brand Cappello’s uses this type of tool, allowing Instagram users to shop each individual photo.

Link in bio tools are a smart way to get more conversions — you can promote multiple sales at the same time and give your customers access to every link they need.

Optimise Your Instagram Bio

Now that you know what to put on your Insta bio, it’s time to create your own. Optimising your bio is one of the best ways to make a good impression on potential customers and encourage them to engage with your brand. Use these valuable tips to create an Instagram bio that will help you achieve your conversion goals!

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

It’s good to share

Link Building: What, Why & How

Link building is one of the SEO strategies that have stood the test of time.

Ever since 1998, Google used backlinks (getting hyperlinks from someone’s website back to your own) to assess website quality. So if your site has a lot of links from relevant sources, Google will deem it an authority site, boosting your ranking in the SERPs…

…giving you a major increase in traffic and pageviews!

But before we move ahead, you should know that there are two types of links.

  • Internal links are links that are placed on a domain and point to the same domain.
  • External links are links that are placed on a domain and point to a different domain.

There are many link building techniques, but below we’re going to focus on:

  • Competitor Backlink Analysis
  • Resource Pages
  • Web Directories

We’ll also go through the best backlink checker tools so you know which tool is worth investing in.

Let’s go!

See What Works For Your Competitors

Your competitors spend large sums of money and time developing a backlinking strategy.

So instead of starting from scratch, you should spy on them and reverse engineer their backlinking approach. This way, they’re the ones working hard to get the links. All you need to do is follow them to get the same backlinks!

To begin:

1. Identify Competitors:
List 5 competitors that are ranking for a keyword you’d like to rank for.

2. Backlink Analysis:
Analyse their backlink profiles with Ahrefs’ Site Explorer by adding the link from your competitors. Click on the orange loop button.

Then, click on backlinks.

Here, you can view your competitor’s backlinks. You can also sort the backlinks by selecting the Link Type button.

3. Export and Reverse Engineer:
Finally, export the list and think about what your competitor did to receive that backlink. Is it the quality of their content? Do they offer something valuable and unique?

You might find it a bit difficult at first. But the more you do this, the more you’ll get a good feel for the process.

Get Listed On Resource Pages

Bloggers and influencers often have a resource page that includes:

  • Tools
  • Products
  • Services
  • Website

…they use to run their business.

Getting listed on resource pages is one of the easiest ways to get strong and powerful backlinks.

For example:

I found Loud Digital’s resource page and sent them an email requesting to get listed on their resource page. They included my SEO Guide 2 days later.

…And that is how simple it was to build a backlink from a site with a respectable DR of 37!

To get listed:

1. Undergo Google Footprint Search:
Use an advanced search like [Your niche] + “resources” to find more targeted and specific Google results.

Alternatively, you can also try Inurl:[your niche] + resources to narrow down your results.

2. Scrape the links
Right-click on a search result and click ‘scrape similar.’ Now you will have all the relevant links on the page.

Then click ‘export to Google Docs.’

3. Analyse a Resource Page:
To see whether the site will be a good fit, you’ll need to assess:

  • Relevancy: Does your product fit well for their site and yours?
  • Types of Links: What other links do they have on their resource page?
  • Page Type: Is there a better fit?
  • Special Offers: Can you give users a discount or free trial so you get features?

4. Pitching your site:
First, begin thanking the site owner for their resource page and how it’s helped you learn more about a topic. You can then offer something in return, like an evergreen detailed guide within the same niche that would be helpful to their audience.

Take Advantage of Web Directories

Web directory link building is the process of adding your website into an online database.

The directories should be:

  • Active
  • Relevant to your industry
  • Well moderated

…so you can stay on-topic with Google!

If your site is new and recently indexed, getting links from a directory is a great way to start. It shouldn’t form the backbone of your backlinking strategy. However, it can help give your website that much needed link juice boost!

To start:

1. Identify a high-quality directory:
See if the site’s internal page is indexed to Google’s database. You can check this by doing a Google search for the directory’s homepage URL, to see whether the page comes up.

Low-quality directories don’t tend to show up and are not generally indexed by Google.

You can also run the site through Ahrefs to see how authoritative the domain is.

2. Create a Good Directory Submission:

Ideally, each submission is:

  • Unique
  • Descriptive
  • Brand name or URL focused

For example, here’s how I would phrase my submission if I submitted my site to two different directories:

  • Matthew Woodward provides SEO and Affiliate marketing advice to beginner and intermediate internet marketers.
  • Matthew Woodward is a seven-figure blogger who provides actionable marketing and SEO advice for new and experienced bloggers who are keen to increase their traffic

Here, I’ve conveyed the same message. But I wrote it in different ways so I can avoid issues like over-optimization, duplicate content, and manipulative link building.

Tried and Tested Directories

Here are 10 directories with high domain authority and thousands of indexed pages:

Best Backlink Checkers

A backlink checker can be extremely helpful when it comes to carrying out the backlinking strategies above.

1. Ahrefs: Ahrefs has the biggest and most usable database and starts at $99 per month.

2. SEMRush: SEMRush also has an intuitive dashboard. The subscription starts at $99.95/month.

3. SEO SpyGlass: SEO Spyglass had a major update recently, making it significantly more user-friendly. It’s customizable, rapid fast, and a more budget-friendly option. SEO Spyglass costs $124.75 for the first year and then you only pay $4.17/month afterward.

Rounding Up

In the eyes of a search engine, your content is:

  • High quality
  • Worth ranking

..if you have many high quality, spam-free backlinks.

The more quality backlinks, the better.

Backlinking doesn’t have to be difficult and challenging. But the process of gaining backlinks does take time. Remember to be consistent with your SEO efforts and persistent with your outreach.

Get started today!

Posted by: Matthew Woodward

Matthew Woodward became fascinated with all things internet at a young age. He started building his own websites as a young teenager, then moved to the corporate world of marketing and finally broke free in 2012 to begin his own blogging journey. Since that time he has used his blog to share his expertise in SEO and online marketing and in the process has helped thousands of people build and grow their businesses.

 

It’s good to share