Everything You Should Know About Connection Between SEO and HTML

You don’t need to be an HTML guru but should know essential SEO HTML tags and elements linked with optimisation. They will help you make content searchable by Google and other engines.

How to Use SEO for HTML Website

HTML is the standardised markup language for web documents. When a search engine comes across your content, it looks at your website’s HTML tags. This information helps search engines like Google categorise and evaluate your content.

Let’s review the main SEO HTML tips regarding tags and attributes to help users find your content.

The <title> Tag

Being responsible for the title in the search results, the <title> tag is one of the most important in search promotion. It helps search engines understand what the page is about and determine the relevance to user queries. The most important information in the title should fit in 60 characters.

SEO for HTML Website Meta Tags

In addition to the <title> tag, <head> contains tags of <meta> type, intended for browsers and search engines. The correct use of meta tags allows to increase the attractiveness of snippets and manage page indexing (you can also choose SEO auditing tools like splatjs.com). It ensures the correct display of the web pages to users.

Meta Description

Talking about SEO for HTML websites, a special role is given to Description meta tag. The information from this tag does not directly affect the ranking of the page. However, Google uses it to form descriptions in the snippet. Also, search engines take it into account to determine the relevance of the page content to the search query. A catchy description will help attract visitors to your site.

Meta robots

Robots help you specify the rules for indexing pages and links on them. The index value indicates that robots can index the page (otherwise, change the value to noindex). The follow value allows links to be indexed (otherwise use nofollow). If there are no meta robots, the page is open for indexing.

Meta Charset

The “charset” attribute indicates the encoding type of the document. Use it for browsers to correctly display the text of the page. Many browsers have learned to recognise the document encoding automatically, but it is still recommended to write a short string to avoid possible problems.

Meta Viewport

It tells the browser how to handle the page size and scale it to fit the device screen width. If this element is missing, mobile browsers use the desktop version by default and try to optimise it. It may result in a disproportionate look at the page content. Search engines consider such sites not adapted for mobile devices and lower it in the search results.

Meta Keywords

This meta tag should contain 5-7 keywords describing the main content of the page. Previously, it had a strong influence on the ranking, but it has lost its significance due to the actions of unscrupulous webmasters and the constant development of search engines. However, we still recommend using it.

SEO HTML Rules for Link Tags

The <head> block also contains <link> tags that link the document to other web pages. Consider the following attributes of the “link” tag: “canonical”, “next / prev”, “alternate”. You can also inform search engines about the mobile version of the site using the “media” attribute.

The “rel=”canonical”” Attribute

Use it to resolve issues with duplicate content: when the site has pages that are close or identical in content at different URLs. The attribute tells search engines which of the duplicate pages to index and show in search results. It also passes on the link juice and other characteristics of the duplicates.

The “rel=”alternate”” Attribute

Use this attribute to indicate alternative versions of the site’s pages, such as different language versions or the mobile version of the site. With its help, search engines choose which version of the page to show to a particular user in the search results.

SEO for HTML Website Content Optimisation

With text formatting, you can place accents and make it readable. Search engines recognise formatting tags and always prefer “convenient” texts. Content with a clear structure and markup is easier to perceive both by search robots and users. Errors in content markup can affect the validity of the code. The incorrect layout will distort the display of the page in a browser and may lead to misinterpretation of its content by engines.

Headings H1 – H6

There are many tags for decorating the text content. The most important is the H1-H6 heading tags, especially the main page title, H1. Along with <title>, this tag informs users and search robots about the content of a particular webpage. Heading tags often contain the main theses of the text and, having skimmed through them, the users understand whether they will read the text or not.

Conclusions

SEO website HTML tips imply basic knowledge of the HTML language. An SEO specialist (SEO for beginners also applies this) should focus on optimisation of tags from the <head> block, with the information for browsers and engines. It helps search engines understand what the page is about and how to interpret it. It is equally important to optimise tags and attributes located in the <body> since users see information from this block. The main thing is to understand how and why to use each tag and make content primarily for people, not for search robots.

 

Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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An Ultimate Guide to WooCommerce SEO For Your Products

For many newbies, running a digital store may seem complicated. Choosing the right platform and going into details of a proper promotion strategy is a responsible moment at the start. We are here to present the WooCommerce platform and explain how you can use WooCommerce SEO to make Google love your store.

Understanding WooCommerce

WooCommerce is a WordPress plugin designed for those who want to build an eCommerce store. This platform has a solid and productive foundation of WordPress, so you can realise the potential that the most popular and effective content management system offers to you while creating your unique eCommerce space.

WooCommerce inherits useful WordPress features that you can implement on your website. It is an open-space platform where every detail is fully customisable, so as a result, you will have a functional one-of-a-kind digital store.

Additionally, WooCommerce adopts the SEO-friendliness of WordPress, which means you immediately get a set of built-in optimisation features. But do you really need to get into SEO and perform it in your store? What are the advantages of SEO WooCommerce? Let us dive deeper into search engine optimisation and what you will get from it.

The Value of WooCommerce SEO

Search engine optimisation helps people across the net improve the performance of their blogs, websites, and digital stores. SEO tools and means aim at interaction with search engines, which can help you reach your business goals.

Here is what the magic of WooCommerce SEO can do for your store:

  • Better user experience. You optimize a website or a store guided by search engine rules. However, as a result, you will have a space that is easy and comfortable to use: an intuitive interface, fast page speed, informative content, pleasant design, etc. The better SEO you provide, the more visitors will get satisfaction later on.
  • Improve your ranking. The ultimate goal of SEO is letting Google notice you and improve your rankings in search results and thus make your website visible to a larger number of users.
  • Increase sales. The better traffic inflow you get, the more people you can convert into leads. Along with other positive side effects of optimization, your visitors will more likely tend to buy your products or pay for your service.
  • Enhance the authority of your store. By having your store on top of search results, you will increase the trustworthiness, authority, and overall reputation of your website. That is a fertile ground for productive partnerships.
  • Make the outcomes last longer. Unlike other marketing methods, SEO has middle- to long-term effects. It is a systematic approach that requires constant effort investments, but after all, you will enjoy your results for a longer time.

As mentioned above, WooCommerce has a great SEO basis. However, you can take a step further and enhance your optimisation performance. How can you improve and sustain the SEO WooCommerce space to make Google rank you higher and provide high-quality organic traffic? Read on to discover the 5 best tips on how to enhance WooCommerce SEO for your website.

5 Steps to Optimise Your WooCommerce Store

1. Work on WordPress Setup

As long as WooCommerce is a WordPress plugin, make sure you adjust this system for SEO. For that, using special extensions may be helpful. You can try out a popular Yoast SEO plugin to create a credible SEO basis for your further work.

2. Optimise Your Product Page

Optimising each component of your product page will increase your chances to get visible in Google queries. Work on the following parts of your page:

  • Product SEO title and URL;
  • Meta descriptions;
  • Categories and WooCommerce tags.

If all these components comply with basic SEO requirements, you will already improve your optimisation drastically.

3. Consider Adding Alt Text to Your Images

Even product images can become an object of WooCommerce SEO. Alt text attracts visitors who use image search. Moreover, it is an SEO signal for Google, as its initial aim is to help users quickly find what they are looking for. Alt text is a great place for keywords, too, if it describes the product comprehensively.

4. Provide Technical SEO

Whether you work on WooCommerce SEO or SEO for Shopify a store, technical optimisation is a must. A clear website structure, simple navigation and WooCommerce search in the store, intuitive design, a higher page speed, and mobile optimisation are obligatory SEO components. Not only are they crucial for Google rankings but they also make it easier and more satisfying for your visitors to scroll your WooCommerce store.

Take Care of Security

A good SEO specialist will always insist on proper security control for your store. First, this will enhance your reputation and will never harm your visitors. Second, Google always strives to create a safe space for Internet users. If your website is insecure, this can lead to dramatic consequences like Google penalties.

What Comes Next?

After you perform these basics of WooCommerce SEO, you will have a great basis for your further work. Never hesitate to learn more about this process, check for more details to cover other aspects of SEO for your store.

Effective optimisation means constant improvement and looking for more opportunities. Do not forget about the basics of website SEO, learn on tmcnet.com about backlinks, and get a professional consultation if you are feeling stuck. WooCommerce SEO is all about effort and consistency, but the results will be impressive!

 

Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Writing the Perfect Meta Description in WordPress

So, you’re running a WordPress website and hoping to reach the widest possible audience. You want people to learn about you, find you in their Google searches, and connect to you. If that’s the case, we sure hope you’re relying on SEO. And, one of the main additions to your SEO strategy is a strong and effective meta description for each of your pages.

A meta description is that short paragraph of text that appears right under the page title in Google search results. It serves to further inform potential readers about the content of your page. And, if you nail your meta description, you’ll have more people visiting your WordPress website. That’s why we’ll be sharing our top tips on how to write a killer meta description.

Let’s see what you’ll need to know.

1. Summarise the Main Point

Your meta description is supposed to attract your target audience into choosing your page over the competitors’. To do that, you need to show what valuable content you’re offering.

This is why your meta description needs to focus on the main point of your page’s content. That means you have to make your meta description:

  • concise
  • to the point
  • simple

There’s no room for long introductions, poetic metaphors, or irrelevant information. Just tell them what your page is about, and exactly what they can expect in they open it.

In case you need some help with your writing, check out Top Essay Writing or Supreme Dissertations. They’ll be the perfect assistants you need.

2. Keep it Short

When it comes to meta descriptions, less is more. Google won’t display your entire meta description on the results page if it’s too long, which is why you should keep it short.

Most marketers will agree that a meta description should be up to 150 characters long. Still, we’ve got a few more rules we like to follow:

  • open with the most important information to make sure they are displayed
  • make it up to three short sentences long
  • use simple vocabulary and sentence structure

Plan and edit your meta description according to these rules. This way, you’ll be able to get to the point and deliver the strong message you’ve designed.

3. Include the Main Keyword

SEO and meta descriptions go hand in hand. Therefore, make sure to include the main keyword your page is ranking for.

The main keyword needs to be included naturally. Don’t make it sound too robotic or strange.

Here’s an example:

  • your main keyword is “take care of your orchids”
  • the title of the page is “Indoor Orchid Care: 10 Ultimate Tips to Take Care of Your Orchids”
  • your meta description should begin with: “As a beginner orchid owner, you need to learn how to take care of your orchids…”

Include the main keyword since that’s what’s going to signal to potential readers they’re in the right place.

4. Insert a CTA

A call-to-action (CTA) is a short but powerful message that’s supposed to wrap up the main goal of your meta description. It’s there to inspire or motivate the readers to choose your page and get the information they’re looking for.

The best type of CTA for a meta description is as follows:

  • short
  • clear
  • imperative
  • urgent
  • inviting
  • fun

A CTA needs to tell the readers why they need to click your page or what do they get by doing so. If we go back to the orchids example, the CTA could be:

  • Learn how to love your orchids!
  • Check out our ultimate tips!
  • Learn now!

CTAs can be a powerful weapon if you add them to your meta descriptions wisely.

5. Ask Questions

You want to make your meta descriptions almost interactive, and have your readers truly think about what they’re reading.

Questions are a great way to engage them and get them more interested in your page. So, ask them questions that relate to:

  • their pain problems
  • the information they’re looking for
  • their belonging to a certain target group

This will help you convince them that your page is designed especially for them and they should definitely check it out.

Here’s what we have in mind:

  • Are you a huge orchid lover?
  • Do you want to learn how to care for your orchids?
  • Is orchid your favourite flower?

You want them to respond to these questions positively and instantly understand that the page you’re describing is exactly what they’re looking for.

6. Show Brand Personality

As you know, every single word that you write and publish under your brand name counts. That means that even the shortest social media comment you write will contribute to the image that you’re building.

The same goes for meta descriptions.

You want to make them authentic and in alliance with your brand image. So, pay attention to:

  • your tone
  • your voice
  • your writing style
  • the vibrations you’re spreading

It all needs to work together to reflect the image you’re nurturing. Don’t let your meta descriptions stand out from the rest of your content.

7. Match the Page Content

Finally, you don’t ever want to mislead your potential page visitors. If they feel deceived even slightly, they’ll give up on you immediately.

This is why your meta descriptions need to match your WordPress page content 100%.

That means you need to:

  • make a promise
  • keep it

Don’t let your audience expect one thing and receive the complete opposite.

8. Proofread

Yes, you’ve only got two lines of content and it all seems perfect. But, you can never be completely sure about the accuracy unless you proofread.

Make sure to check all your meta descriptions for:

  • grammar
  • spelling
  • punctuation

Use an online proofreading tool such as Grammarly. Also, writing services such as WowGrade or Trust My Paper can help you polish everything to perfection.

Final Thoughts

Meta descriptions might be short and you may feel like there’s not much to talk about. But, we need to beg the differ. Given their importance, you should learn how to write them like a true professional.

Use the tips provided above to write perfect meta descriptions for your WordPress website, every time.

Posted by: Marques Coleman

Marques Coleman is a freelance writer and a blogger with a rich experience and refined skills. He mainly focuses on topics related to digital marketing and content writing. He currently works as a writer at Grab My Essay. He also works as an editor at Classy Essay and Subjecto.

 

 

 

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