Easy-to-follow Digital Marketing Strategies for Business Owners

In the modern world, every company should be on the Internet. Being on the Internet is the fastest way to grow your business and have an explosion of sales. It is also an easy way to continually sell without having any salespeople around. A big factor in success on the Internet is your knowledge of digital marketing. You must understand what it takes to get customers online through various marketing channels. There are many considerations that need to be made, but here are some strategies that will keep you ahead of the competition when you are marketing online.

Know Your Desired Outcome

The first step to success is knowing your desired outcome. Your digital marketing campaign should always have a goal. Everything you do needs to be a means to that end. For example, if you want to start a Facebook campaign then you need to understand how this will fit into your overall goals. Without this fundamental understanding, you will be rolling around in a sea of nothing with no goals. So the first step is to set your goals.

Find Your Potential Customers

A business is nothing without customers. Before you find customers you have to know who they are. You have to be able to understand fundamental questions about your business such as the people you are targeting. You have to understand them at a deeper level so you know their behaviours and dreams. There are many hangout spots on the Internet, and you should be able to understand where your potential customers are hanging out. By getting this information you are less likely to waste money on advertising to people who aren’t your customer base.

Related Article: 5 Tools To Boost Your Conversion Rates

See the Competition

Once you have figured out your customer base, then is all about knowing your competition. Your competition will play a large role in whether you are successful or not. After all, they are fighting you for the same customers and your success depends on your ability to out match them. Winning on the Internet means researching your competition and seeing what their strengths and weaknesses are and how you can take advantage of those weaknesses.

Delegate to Your Team

Utilising your team is also essential in the digital marketing realm. Making sure that everyone on your team knows their role will help things move smoothly, and the team will be like a good world machine. Making sure that the people assigned to certain roles have expertise will also help things go along faster.

Use Search Engine Optimisation and Marketing

Search engines are often the best ways to get traffic to your website. Most people start their search online with a search engine. There are multiple ways to utilise search engines to find customers. You have SEO and SEM. You can either by advertising spots on various keywords or you can optimise your website to rank near the top of a search engine. Both methods have potential downsides, but also an amazing upside. For example, you can get traffic instantaneously by using SEM or you can build long-term traffic for free with SEO. Both strategies should be a critical part of your marketing endeavour.

Be on Social Media Sites

Most people hang out on social media sites. Having a strategy for marketing to people on social media sites will take your digital marketing efforts far. You have to understand the platform and know what to do and what not to do. For example, sending inspirational images on Instagram could help boost your traffic immensely. On other social media sites, this would not work. Being able to match the strategy with the social media site is a critical part of your success.

Related Article: How to Boost your Social Media Using WordPress

Have Great Content

Content is how people interact with your website. You need to have great content that resonates with the reader in order to keep them engaged. If they don’t finish your content, then you won’t get them to stick around long enough to be a customer. Having content that will keep them around should be your top priority. Hiring dedicated content marketing staff can also be helpful.

Don’t Forget Their Mobile Devices

Most people browse the Internet on their mobile devices. Your website and other digital marketing campaigns must be mobile-friendly. This means they should load quickly and display correctly when being browsed from a mobile device.

Send Them an Email

Email marketing should be a fundamental strategy for your business. Having their emails allows you to reach out to them and build trust and a long-term relationship. This will help you when you go to ask for the order later. Email marketing is one of the few ways to truly have your own customers online.

Use Analytics

Understanding analytics will help you get very far in Internet marketing. Analytics is the data collected from user information. This can tell you trends and how certain visitors behave on your websites. Using this information, you can optimise your websites to improve conversion rates and your ROI.

Digital marketing is difficult. However, by following these easy to understand instructions you can build your own empire online. As a business owner, crushing the competition will become easier and you will be able to outperform them no matter the channel.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development and web site design. His expertise is WordPress & Magento as well as many other frameworks. Would you like to work with Nathan? Send him an email on [email protected]

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CSS Media Queries for Standard Mobile Devices

A major component of responsive design is creating the right experience for the right device. With that many different devices on the market, this can be a large task. We’ve rounded up media queries that can be used to target designs for many standard and popular devices that is certainly worth a read.

You may think that you should never base your breakpoints on devices, and this is a fair point; Choosing breakpoints based on your design and not specific devices is a smart way to go. But sometimes you just need a little help getting one particular situation under control and so here are mobile specific media queries you can use to target particular devices:-

Phones and Handhelds

iPhones


/* ----------- iPhone 4 and 4S ----------- */

/* Portrait and Landscape */
@media only screen 
  and (min-device-width: 320px) 
  and (max-device-width: 480px)
  and (-webkit-min-device-pixel-ratio: 2) {

}

/* Portrait */
@media only screen 
  and (min-device-width: 320px) 
  and (max-device-width: 480px)
  and (-webkit-min-device-pixel-ratio: 2)
  and (orientation: portrait) {
}

/* Landscape */
@media only screen 
  and (min-device-width: 320px) 
  and (max-device-width: 480px)
  and (-webkit-min-device-pixel-ratio: 2)
  and (orientation: landscape) {

}

/* ----------- iPhone 5, 5S, 5C and 5SE ----------- */

/* Portrait and Landscape */
@media only screen 
  and (min-device-width: 320px) 
  and (max-device-width: 568px)
  and (-webkit-min-device-pixel-ratio: 2) {

}

/* Portrait */
@media only screen 
  and (min-device-width: 320px) 
  and (max-device-width: 568px)
  and (-webkit-min-device-pixel-ratio: 2)
  and (orientation: portrait) {
}

/* Landscape */
@media only screen 
  and (min-device-width: 320px) 
  and (max-device-width: 568px)
  and (-webkit-min-device-pixel-ratio: 2)
  and (orientation: landscape) {

}

/* ----------- iPhone 6, 6S, 7 and 8 ----------- */

/* Portrait and Landscape */
@media only screen 
  and (min-device-width: 375px) 
  and (max-device-width: 667px) 
  and (-webkit-min-device-pixel-ratio: 2) { 

}

/* Portrait */
@media only screen 
  and (min-device-width: 375px) 
  and (max-device-width: 667px) 
  and (-webkit-min-device-pixel-ratio: 2)
  and (orientation: portrait) { 

}

/* Landscape */
@media only screen 
  and (min-device-width: 375px) 
  and (max-device-width: 667px) 
  and (-webkit-min-device-pixel-ratio: 2)
  and (orientation: landscape) { 

}

/* ----------- iPhone 6+, 7+ and 8+ ----------- */

/* Portrait and Landscape */
@media only screen 
  and (min-device-width: 414px) 
  and (max-device-width: 736px) 
  and (-webkit-min-device-pixel-ratio: 3) { 

}

/* Portrait */
@media only screen 
  and (min-device-width: 414px) 
  and (max-device-width: 736px) 
  and (-webkit-min-device-pixel-ratio: 3)
  and (orientation: portrait) { 

}

/* Landscape */
@media only screen 
  and (min-device-width: 414px) 
  and (max-device-width: 736px) 
  and (-webkit-min-device-pixel-ratio: 3)
  and (orientation: landscape) { 

}

/* ----------- iPhone X ----------- */

/* Portrait and Landscape */
@media only screen 
  and (min-device-width: 375px) 
  and (max-device-width: 812px) 
  and (-webkit-min-device-pixel-ratio: 3) { 

}

/* Portrait */
@media only screen 
  and (min-device-width: 375px) 
  and (max-device-width: 812px) 
  and (-webkit-min-device-pixel-ratio: 3)
  and (orientation: portrait) { 

}

/* Landscape */
@media only screen 
  and (min-device-width: 375px) 
  and (max-device-width: 812px) 
  and (-webkit-min-device-pixel-ratio: 3)
  and (orientation: landscape) { 

}

Galaxy Phones


/* ----------- Galaxy S3 ----------- */

/* Portrait and Landscape */
@media screen 
  and (device-width: 320px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 2) {

}

/* Portrait */
@media screen 
  and (device-width: 320px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 2) 
  and (orientation: portrait) {

}

/* Landscape */
@media screen 
  and (device-width: 320px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 2) 
  and (orientation: landscape) {

}

/* ----------- Galaxy S4, S5 and Note 3 ----------- */

/* Portrait and Landscape */
@media screen 
  and (device-width: 320px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 3) {

}

/* Portrait */
@media screen 
  and (device-width: 320px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 3) 
  and (orientation: portrait) {

}

/* Landscape */
@media screen 
  and (device-width: 320px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 3) 
  and (orientation: landscape) {

}

/* ----------- Galaxy S6 ----------- */

/* Portrait and Landscape */
@media screen 
  and (device-width: 360px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 4) {

}

/* Portrait */
@media screen 
  and (device-width: 360px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 4) 
  and (orientation: portrait) {

}

/* Landscape */
@media screen 
  and (device-width: 360px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 4) 
  and (orientation: landscape) {

}

Google Pixel


/* ----------- Google Pixel ----------- */

/* Portrait and Landscape */
@media screen 
  and (device-width: 360px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 3) {

}

/* Portrait */
@media screen 
  and (device-width: 360px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 3) 
  and (orientation: portrait) {

}

/* Landscape */
@media screen 
  and (device-width: 360px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 3) 
  and (orientation: landscape) {

}

/* ----------- Google Pixel XL ----------- */

/* Portrait and Landscape */
@media screen 
  and (device-width: 360px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 4) {

}

/* Portrait */
@media screen 
  and (device-width: 360px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 4) 
  and (orientation: portrait) {

}

/* Landscape */
@media screen 
  and (device-width: 360px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 4) 
  and (orientation: landscape) {

}

HTC Phones


/* ----------- HTC One ----------- */

/* Portrait and Landscape */
@media screen 
  and (device-width: 360px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 3) {

}

/* Portrait */
@media screen 
  and (device-width: 360px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 3) 
  and (orientation: portrait) {

}

/* Landscape */
@media screen 
  and (device-width: 360px) 
  and (device-height: 640px) 
  and (-webkit-device-pixel-ratio: 3) 
  and (orientation: landscape) {

}

Windows Phone


/* ----------- Windows Phone ----------- */

/* Portrait and Landscape */
@media screen 
  and (device-width: 480px) 
  and (device-height: 800px) {

}

/* Portrait */
@media screen 
  and (device-width: 480px) 
  and (device-height: 800px)  
  and (orientation: portrait) {

}

/* Landscape */
@media screen 
  and (device-width: 480px) 
  and (device-height: 800px) 
  and (orientation: landscape) {

}

Tablets

iPads


/* ----------- iPad 1, 2, Mini and Air ----------- */

/* Portrait and Landscape */
@media only screen 
  and (min-device-width: 768px) 
  and (max-device-width: 1024px) 
  and (-webkit-min-device-pixel-ratio: 1) {

}

/* Portrait */
@media only screen 
  and (min-device-width: 768px) 
  and (max-device-width: 1024px) 
  and (orientation: portrait) 
  and (-webkit-min-device-pixel-ratio: 1) {

}

/* Landscape */
@media only screen 
  and (min-device-width: 768px) 
  and (max-device-width: 1024px) 
  and (orientation: landscape) 
  and (-webkit-min-device-pixel-ratio: 1) {

}

/* ----------- iPad 3, 4 and Pro 9.7" ----------- */

/* Portrait and Landscape */
@media only screen 
  and (min-device-width: 768px) 
  and (max-device-width: 1024px) 
  and (-webkit-min-device-pixel-ratio: 2) {

}

/* Portrait */
@media only screen 
  and (min-device-width: 768px) 
  and (max-device-width: 1024px) 
  and (orientation: portrait) 
  and (-webkit-min-device-pixel-ratio: 2) {

}

/* Landscape */
@media only screen 
  and (min-device-width: 768px) 
  and (max-device-width: 1024px) 
  and (orientation: landscape) 
  and (-webkit-min-device-pixel-ratio: 2) {

}

/* ----------- iPad Pro 10.5" ----------- */

/* Portrait and Landscape */
@media only screen 
  and (min-device-width: 834px) 
  and (max-device-width: 1112px)
  and (-webkit-min-device-pixel-ratio: 2) {

}

/* Portrait */
/* Declare the same value for min- and max-width to avoid colliding with desktops */
/* Source: https://medium.com/connect-the-dots/css-media-queries-for-ipad-pro-8cad10e17106*/
@media only screen 
  and (min-device-width: 834px) 
  and (max-device-width: 834px) 
  and (orientation: portrait) 
  and (-webkit-min-device-pixel-ratio: 2) {

}

/* Landscape */
/* Declare the same value for min- and max-width to avoid colliding with desktops */
/* Source: https://medium.com/connect-the-dots/css-media-queries-for-ipad-pro-8cad10e17106*/
@media only screen 
  and (min-device-width: 1112px) 
  and (max-device-width: 1112px) 
  and (orientation: landscape) 
  and (-webkit-min-device-pixel-ratio: 2) {

}

/* ----------- iPad Pro 12.9" ----------- */

/* Portrait and Landscape */
@media only screen 
  and (min-device-width: 1024px) 
  and (max-device-width: 1366px)
  and (-webkit-min-device-pixel-ratio: 2) {

}

/* Portrait */
/* Declare the same value for min- and max-width to avoid colliding with desktops */
/* Source: https://medium.com/connect-the-dots/css-media-queries-for-ipad-pro-8cad10e17106*/
@media only screen 
  and (min-device-width: 1024px) 
  and (max-device-width: 1024px) 
  and (orientation: portrait) 
  and (-webkit-min-device-pixel-ratio: 2) {

}

/* Landscape */
/* Declare the same value for min- and max-width to avoid colliding with desktops */
/* Source: https://medium.com/connect-the-dots/css-media-queries-for-ipad-pro-8cad10e17106*/
@media only screen 
  and (min-device-width: 1366px) 
  and (max-device-width: 1366px) 
  and (orientation: landscape) 
  and (-webkit-min-device-pixel-ratio: 2) {

}

Galaxy Tablets


/* ----------- Galaxy Tab 2 ----------- */

/* Portrait and Landscape */
@media 
  (min-device-width: 800px) 
  and (max-device-width: 1280px) {

}

/* Portrait */
@media 
  (max-device-width: 800px) 
  and (orientation: portrait) { 

}

/* Landscape */
@media 
  (max-device-width: 1280px) 
  and (orientation: landscape) { 

}

/* ----------- Galaxy Tab S ----------- */

/* Portrait and Landscape */
@media 
  (min-device-width: 800px) 
  and (max-device-width: 1280px)
  and (-webkit-min-device-pixel-ratio: 2) {

}

/* Portrait */
@media 
  (max-device-width: 800px) 
  and (orientation: portrait)
  and (-webkit-min-device-pixel-ratio: 2) { 

}

/* Landscape */
@media 
  (max-device-width: 1280px) 
  and (orientation: landscape)
  and (-webkit-min-device-pixel-ratio: 2) { 

}

Nexus Tablets


/* ----------- Nexus 7 ----------- */

/* Portrait and Landscape */
@media screen 
  and (device-width: 601px) 
  and (device-height: 906px) 
  and (-webkit-min-device-pixel-ratio: 1.331) 
  and (-webkit-max-device-pixel-ratio: 1.332) {

}

/* Portrait */
@media screen 
  and (device-width: 601px) 
  and (device-height: 906px) 
  and (-webkit-min-device-pixel-ratio: 1.331) 
  and (-webkit-max-device-pixel-ratio: 1.332) 
  and (orientation: portrait) {

}

/* Landscape */
@media screen 
  and (device-width: 601px) 
  and (device-height: 906px) 
  and (-webkit-min-device-pixel-ratio: 1.331) 
  and (-webkit-max-device-pixel-ratio: 1.332) 
  and (orientation: landscape) {

}

/* ----------- Nexus 9 ----------- */

/* Portrait and Landscape */
@media screen 
  and (device-width: 1536px) 
  and (device-height: 2048px) 
  and (-webkit-min-device-pixel-ratio: 1.331) 
  and (-webkit-max-device-pixel-ratio: 1.332) {

}

/* Portrait */
@media screen 
  and (device-width: 1536px) 
  and (device-height: 2048px) 
  and (-webkit-min-device-pixel-ratio: 1.331) 
  and (-webkit-max-device-pixel-ratio: 1.332) 
  and (orientation: portrait) {

}

/* Landscape */
@media screen 
  and (device-width: 1536px) 
  and (device-height: 2048px) 
  and (-webkit-min-device-pixel-ratio: 1.331) 
  and (-webkit-max-device-pixel-ratio: 1.332) 
  and (orientation: landscape) {

}

Kindle Fire


/* ----------- Kindle Fire HD 7" ----------- */

/* Portrait and Landscape */
@media only screen 
  and (min-device-width: 800px) 
  and (max-device-width: 1280px) 
  and (-webkit-min-device-pixel-ratio: 1.5) {

}

/* Portrait */
@media only screen 
  and (min-device-width: 800px) 
  and (max-device-width: 1280px) 
  and (-webkit-min-device-pixel-ratio: 1.5) 
  and (orientation: portrait) {
}

/* Landscape */
@media only screen 
  and (min-device-width: 800px) 
  and (max-device-width: 1280px) 
  and (-webkit-min-device-pixel-ratio: 1.5) 
  and (orientation: landscape) {

}

/* ----------- Kindle Fire HD 8.9" ----------- */

/* Portrait and Landscape */
@media only screen 
  and (min-device-width: 1200px) 
  and (max-device-width: 1600px) 
  and (-webkit-min-device-pixel-ratio: 1.5) {

}

/* Portrait */
@media only screen 
  and (min-device-width: 1200px) 
  and (max-device-width: 1600px) 
  and (-webkit-min-device-pixel-ratio: 1.5) 
  and (orientation: portrait) {
}

/* Landscape */
@media only screen 
  and (min-device-width: 1200px) 
  and (max-device-width: 1600px) 
  and (-webkit-min-device-pixel-ratio: 1.5) 
  and (orientation: landscape) {

}

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development and web site design. His expertise is WordPress & Magento as well as many other frameworks. Would you like to work with Nathan? Send him an email on [email protected]

It’s good to share