The Impact Of Web Design On Conversion Rate In Your Company

Do you know that a good website design can positively influence your website’s conversion rate? Research conducted at Stanford shows that 75% of website visitors will judge a company’s credibility based on their website design. Also, an unattractive website will turn about 38% of new website visitors off from ever revisiting your site.

Your website design shouldn’t be just about functionality; you should also consider search engine optimisation, branding, user experience and the user interface, traffic that will be coming into the website, your sales funnel, etc.

So, if you are creating a website for your business or updating your website, we will share a few tips that can increase your conversion rate through your website design.

Your website aesthetics matter

You might not think so, but a beautifully designed website will keep every two out of three people on your site for longer. Your website aesthetic is the first contact visitors have with your website, and it will form their first impression of the kind of company you have.

This impression will then either lead them to stick with your website or close the window. So, you want to make an excellent first impression.

Figure out what you want your visitors to know about your company, and then find ways to integrate it into your website design. For example, a clean and ultra-modern website aesthetic will convey to your visitors that your business is modern.

A mobile-friendly website can boost conversion rate

Another way your website can increase your conversion is through mobile responsiveness. In 2018 alone, about 52% of all website traffic came from mobile devices. That is more than half of the internet population was viewing websites using their phones. Let that sink in.

Mobile internet is here to stay, and you need to structure your website to keep on top of this trend if you want to increase conversion. Here are a few ways you can embrace a mobile-friendly design for your website:

  • Keep your website menu simple. This will help your mobile visitors swiftly access the most useful content on your site.
  • Ensure your navigation helps mobile users quickly move from one topic to another. You can incorporate sticky navigations, ‘back to the top’ links, anchor links, etc. into your website design.
  • Reduce the amount of CTA on your mobile site. Put the most important action you want your mobile visitors to take upfront, and ensure you aren’t bombarding them with unnecessary pop-ups.

Embrace white space in your website design

Next, white space is invaluable in building a conversion web design. You need your website visitors to be able to scan your site when they first open it easily.

So, by using whitespace in your design, you can:

  • Highlight your CTA to your site visitors.
  • Bring your most valuable website features front and centre
  • Promote high conversion images on your site.
  • Highlight your cornerstone content, etc.

White space is a high conversion optimisation design technique. Whereas, a clustered website will both turn your website visitors off and prevent essential features on your website from reaching your visitors.

Call-to-action placement on your website

Also, know that there is no such thing as a high-converting website without a solid CTA. A well-designed call-to-action is essential in your conversion web design, and by ‘well-designed’ we mean that the CTA on your website must:

  • Be clear and straight to the point.
  • Contain unambiguous action-oriented language (your visitors should immediately understand the action you want them to take).
  • Be more than one. Some visitors might want to ‘buy’ some visitors might want to ‘sign up.’ Create various actions you want your visitors to take and place them evenly around your site.

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Drafting the right CTA might take some time, but once you get it right, you will notice a growth in your conversion. However, not everyone is an expert in drafting action-driving content, so writing review websites like Pick The Writer and Writing Judge where you can hire writers can come in handy.

Readability and typography in your site design

One of the changes in web design to improve conversion rate we advise is clear and high-contrast typography. The font type, font size, font colour, etc. you use on your website can help your readers actually read your content. Which, in turn, can affect your conversion.

For example, a visitor that comes on your website looking for something, in particular, will appreciate fonts that help them skim through your site. If they can quickly identify what your offering is, they can take desired actions.

So,

  • Make sure your visitors can clearly differentiate your headlines and subheads. You can do this by using different font sizes or types in your headlines, subheadings, and paragraphs. You can also play with font colours, and textures.
  • Be consistent in your font type, size, colour, etc. all through your site.
  • Use no more than three fonts in your website design. This will help increase website usability and readability.

Content placement on your site & SEO ranking

Finally, in making changes on a web design to improve conversion rate, your site SEO and content placement go hand-in-hand. For example, in Google search ranking, websites with written content have a higher ranking than others.

Next, placing valuable content at the top of your site page can help your SEO ranking as well as help your visitors understand what your site is all about, which in turn can increase your conversion.

Although Google has improved in matching SEO synonyms to help website ranking, using literal keywords in your opening headings and paragraphs is still beneficial for your web ranking.

Also, adding useful content to your website will ensure that visitors stay longer on your site, which will benefit your website ranking.

Wrapping-up

Conversion web design is a practice that you shouldn’t neglect if you want to see a rise in your conversion rate. These few tips we have given you can help in the changes in web design to improve the conversion rate. So, don’t forget that your website can be a sales tool that actually sells, simply by following our tips.

Posted by: John Edwards

John Edwards is a writing specialist who is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities. Therefore, it is so important for him to do the writing.

 

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The importance of a Mobile-Friendly Website Design

Every year, there are more and more mobile users. It is more important now than ever to have a mobile-friendly website design. This will bring in more traffic to your site, create a better user experience, and most importantly increase your conversions.

Having a mobile-friendly website design will impact your bottom line, and I want to provide some big reasons why it is important.

Most traffic comes from mobile

According to Hosting Tribunal, 90% of all internet users have a mobile device. This has increased drastically over the past few years and will only continue to climb. 2018 was the first year that we have had more online searches performed on a mobile device than a desktop.

Currently, about 52% of searches come from a mobile device. This is an important number to monitor because it is changing the way businesses bring in clients or customers. If you do not have a mobile-friendly web design, you are missing out on more than half the traffic you could be getting. This alone is a big reason you need to be sure your website can be used on mobile devices.

Mobile usability affects SEO

Due to the increase in mobile internet usage, having a mobile-friendly website is an SEO ranking factor. Google specifically has switched to mobile-first indexing, which means that they index websites based on the mobile version of their site. Even the traffic you would receive from desktop users will decrease if you do not have a mobile-friendly website.

Having a mobile-friendly website will help you receive more traffic from both mobile and desktop users. Although SEO strategies are different depending on the niche and business, mobile usability is always important. For example, to implement chiropractic SEO, useful information about chiropractic treatment will be helpful. However, you still need to have a website that will provide a good mobile user experience.

Provides a better user experience

Even if you do not have a mobile-friendly website design in place, users will still probably land on the mobile version of your site. This will mostly be from any promoting of your article, and not so much organically. This can drive a lot of traffic away if mobile users are not able to navigate your site.

Today, user experience is more important than ever. It affects your SEO, conversions, and your bottom line. If you can get a leg up with your user experience by having a mobile-friendly website, this is going to bring in more revenue for your business.

Trust/Authority

Having a mobile-friendly website means more than just receiving more traffic and providing a better user experience. It is important to have a mobile-friendly website to establish trust and authority in your niche. It is going to help your business be successful if you are seen as an expert in your industry, and having a mobile website is a step in the right direction.

This is going to have a different impact depending on what industry you are working in. If you are working in a niche where business owners do not spend much time working on their websites, you can make your business stand out by having a mobile-friendly website.

On the other hand, if you are working in a niche where website owners do spend a lot of time on their website, it becomes more of a necessity. In this scenario, you will need to have a mobile-friendly website to be sure you are not left behind.

Increases Conversions

Having a mobile-friendly website will have a big impact on your conversions. We know that over 50% of traffic comes from mobile users. Think about how many conversions you are missing out on without having a mobile-friendly site.

Not only will your conversions come from the increase of traffic you will receive, but it will also come from the trust and authority you have built by having a website that users can easily use on mobile and desktop. When users have a better experience on your site, they will trust your company more and be more willing to buy from you.

Conclusion

Having a mobile-friendly website can make a huge difference to your business. More and more people are using mobile devices every year, and if you don’t have a mobile-friendly website, then you are missing out on a lot. Since 2018 more users perform online searches from a mobile device than a desktop.

Depending on how your website is set up, you could look into redesigning your website to make it more mobile-friendly. This can take a lot of work but can make it easier to put together a mobile design when your website is built for it.

Having a mobile-friendly site will help with SEO and will provide a better user experience for your website visitors. When users have a better experience on your site, it will help them trust your brand and in turn will increase your conversions.

Posted By: Tyler Nalbach

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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