5 Mistakes to Avoid When Designing a Non-profit Website

So many non-profits neglect the power of a well-functioning site and opt to save money by using cheap website design. Others simply try to copy another business’ website without understanding the specific needs of a non-profit. We are going to look at 5 common mistakes that non-profits make. We will discuss what creates a poor user experience for visitors to help you understand website design basics

Mistake #1: Not Mobile Optimized

These days, every top-performing website, from e-commerce and free dating sites to SaaS, is mobile optimized. The reason is the prevalence of smartphones, so most of your website visitors will be using their mobile devices. If you want potential buyers to engage with your website, spend considerable time on your page and make purchases, you need to ensure your entire website is fully mobile-optimized.

Mobile-optimized website design is based on super-fast loading times. If your website is even a little slow, expect mobile users to close their tab quickly. Mobile optimized website design is also based on responsiveness, which means the site will automatically adjust to various screen sizes. When designing your website for mobile, you should also ensure the site features a sleek and minimalistic design. Typically, less is more as mobile users don’t want to be overwhelmed with flashing objects or strange color designs.

Mistake #2: No Clear Target Audience

Before you start on your website design, you need to define your target audience and their needs clearly. If you don’t know their needs, how can you design a website to improve their lives and help them? As search engines become more advanced, they can now understand when your website is not meeting the needs of your target audience. When that happens, you will start getting penalized and not show up in Google’s search results which can crush your site. Even the best website design and hosting specialists won’t help!

You can open Google Analytics and look at the demographics of your users to learn more about your target audience. You can find out everything, including gender, age, and country. You should also ask your customers to fill out surveys and capture their information when purchasing. Armed with this information, you can now reinvigorate your website design site, including layout and navigation, instantly enhancing user experience.

Mistake #3: Ignoring Analytics Data

A common piece of advice for website design for beginners is to study your analytics data and leverage it to enhance your website design. Analytics is incredibly powerful. It can tell you which pages are popular, your number of visitors, where they came from, the time they spent on your website, and your overall conversion rate. A great way to improve your website design is to look at your most popular page and then recreate other pages based on that design. To begin with, you should use Google Analytics, which is filled with lots of helpful data, and then once you get more advanced, you can look for more specialized tools to fully optimize your site design.

Mistake #4: Lack of Clear Plan

If you check out many non-profit website design examples, you will notice that many sites have been randomly thrown together with no thought in mind. When using site design, you need to remember that every aspect of the site must help buyers learn about your products and ultimately buy them. If you remember this philosophy, you will be able to design an amazing platform that is simple to use, is filled with relevant information, and makes buying fast and smooth.

Mistake #5: Failing to Promote the Website – Design Is Not the Only Thing That Matters

It doesn’t matter how good your website design is if nobody can find your site or ever hears about it. If you want to smash your website design goals, you need to use a multi-pronged strategy to promote your site and get as many eyeballs on it as possible. Here are some simple and effective ways to increase your traffic right now:

  • Write a blog. An amazing website design and marketing strategy are targeting Google organic traffic. This can be achieved by writing high-quality blog posts that answer questions that your target audience is searching for. You should post a blog at least once a week!
  • Promote on social media. Remember to promote your site consistently on all social media platforms. Your site should feature in your Instagram, Facebook, LinkedIn, and Twitter posts multiple times a week!
  • Social ads. With millions of people around the world spending hours every day on social media, why not get your site in their feeds by leveraging Instagram and Facebook ads. You will see an explosion in your website traffic by using social ads.
  • Email marketing. Let people know you have revamped your website design online by sending out blast emails to customers and potential customers. You should be sending one email per month promoting your site and company.

If you effectively promote your non-profit via the methods above, your traffic will explode, and you will get great feedback on your website design, allowing you to optimize it further.

Conclusion

Website design best practices don’t have to be complicated or costly. If you stick to the basics of web design and make sure you do not make the mistakes mentioned above, you will crush your goals. To get some inspiration and website design ideas, remember to check what other similar nonprofits are doing with their sites. Please comment below on the website design strategies and practices you have used to build your non-profit successfully.

Posted by: Miranda

Miranda is an experienced relationship writer. Miranda enjoys studying relationship counseling, education, and development that focuses on improving communication. Miranda is passionate about cooking and yoga.

 

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Essential Tips to Build a Mobile Optimised Website

The web is increasingly moving towards mobile browsing, and this doesn’t seem to be slowing down. The number of people using mobile devices is increasing every day.

Here are a few tips that will help you build a website optimised for mobiles:

Select a responsive template for creating the website:

This is one of the most crucial aspects of building your website, as most users will visit the website through their smartphones. You can tackle this by partnering with companies offering responsive web design services as they have years of experience building mobile-first websites.

Choose the right web hosting:

Your web host needs to have an SSL certificate, and ideally, it should also provide cloud storage so that the users can view your website both on desktop and mobile devices without any hiccups along the way.

Prioritise your content requirement:

Elaborating your requirements through content is a fantastic thing, but only when provided on the website used on a big screen. But what for a mobile screen? With long-form content on mobile, you will lose users. It’s essential to prioritise your content and only provide what is necessary rather than posting everything.

Improve the website loading time:

The web hosting company should also provide you with a website speed test tool that will help you determine how fast your web pages are loading and where they’re taking time. You can improve the web page load times by using CDN or content delivery network services that distribute the web pages on multiple servers across different regions. These steps ensure that web pages load faster and provide users with a better web browsing experience.

Re-define website popups for mobile devices:

Popups are annoying on web browsers and should be avoided. However, if you want to use a popup for mobile devices, ensure that the website popup design is adjusted based on device type. Make it smaller in size, so it doesn’t cover all of the content above or below, impacting your web page rankings.

Optimise the images

Images are the reason behind slow web pages, which is a bad user experience. Ensure that images on the website are optimised and compressed as much as possible to reduce web page load time. Also, if the website is responsive, try to put in responsive images so that the web page can load quickly on any device.

Optimise CTA:

Ensure that the CTA (Call To Action) is small in size, minimally impacting the web page load time and the number of web pages that can be indexed by search engines like Google and Bing, etc. When it comes to CTAs on mobile devices, optimising the button’s size and considering how far apart each button is from the others and where they are located on the screen is essential.

Redesign your navigation menu

As web pages are getting shorter and the number of web pages that search engines can index has also reduced, it’s essential to ensure your navigation menu only shows what’s important. If there is no need for a web visitor to go anywhere else on your website other than where they already are, web designers should not include that web page in the navigation menu. It’s best to have no navigation and let your visitors get around by clicking on different headings if the website has only a few pages or only a few pages.

Test the design:

It’s essential to test the web page on different devices and browsers to ensure a great first impression for the visitors. Testing will help the senior web developer to identify and fix any issues with web page responsiveness or font rendering as soon as they appear.

Create a mobile app:

The market is developing every day, and so is the competition in the market. Web designers have the opportunity to create a mobile app or web-based software that can be launched simultaneously with your website so that you get a better chance of attracting potential customers and increasing sales conversions as well. Creating a mobile app with unique benefits that the website cannot provide attracts the users more and increases visits. Have a look at gb whatsapp, they are specialists in the creation of Whatsapp mod applications.

With web and mobile browsing becoming more and more popular, it’s essential to consider this when designing your website. To help you out with some tips for how you can optimise your site for mobiles, we’ve compiled a list of suggestions that will get you started on building an optimised website. Let us know if you need any other advice or talk about what type of strategies might work best in your industry!

 

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Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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