5 Mistakes to Avoid When Designing a Non-profit Website

So many non-profits neglect the power of a well-functioning site and opt to save money by using cheap website design. Others simply try to copy another business’ website without understanding the specific needs of a non-profit. We are going to look at 5 common mistakes that non-profits make. We will discuss what creates a poor user experience for visitors to help you understand website design basics

Mistake #1: Not Mobile Optimized

These days, every top-performing website, from e-commerce and free dating sites to SaaS, is mobile optimized. The reason is the prevalence of smartphones, so most of your website visitors will be using their mobile devices. If you want potential buyers to engage with your website, spend considerable time on your page and make purchases, you need to ensure your entire website is fully mobile-optimized.

Mobile-optimized website design is based on super-fast loading times. If your website is even a little slow, expect mobile users to close their tab quickly. Mobile optimized website design is also based on responsiveness, which means the site will automatically adjust to various screen sizes. When designing your website for mobile, you should also ensure the site features a sleek and minimalistic design. Typically, less is more as mobile users don’t want to be overwhelmed with flashing objects or strange color designs.

Mistake #2: No Clear Target Audience

Before you start on your website design, you need to define your target audience and their needs clearly. If you don’t know their needs, how can you design a website to improve their lives and help them? As search engines become more advanced, they can now understand when your website is not meeting the needs of your target audience. When that happens, you will start getting penalized and not show up in Google’s search results which can crush your site. Even the best website design and hosting specialists won’t help!

You can open Google Analytics and look at the demographics of your users to learn more about your target audience. You can find out everything, including gender, age, and country. You should also ask your customers to fill out surveys and capture their information when purchasing. Armed with this information, you can now reinvigorate your website design site, including layout and navigation, instantly enhancing user experience.

Mistake #3: Ignoring Analytics Data

A common piece of advice for website design for beginners is to study your analytics data and leverage it to enhance your website design. Analytics is incredibly powerful. It can tell you which pages are popular, your number of visitors, where they came from, the time they spent on your website, and your overall conversion rate. A great way to improve your website design is to look at your most popular page and then recreate other pages based on that design. To begin with, you should use Google Analytics, which is filled with lots of helpful data, and then once you get more advanced, you can look for more specialized tools to fully optimize your site design.

Mistake #4: Lack of Clear Plan

If you check out many non-profit website design examples, you will notice that many sites have been randomly thrown together with no thought in mind. When using site design, you need to remember that every aspect of the site must help buyers learn about your products and ultimately buy them. If you remember this philosophy, you will be able to design an amazing platform that is simple to use, is filled with relevant information, and makes buying fast and smooth.

Mistake #5: Failing to Promote the Website – Design Is Not the Only Thing That Matters

It doesn’t matter how good your website design is if nobody can find your site or ever hears about it. If you want to smash your website design goals, you need to use a multi-pronged strategy to promote your site and get as many eyeballs on it as possible. Here are some simple and effective ways to increase your traffic right now:

  • Write a blog. An amazing website design and marketing strategy are targeting Google organic traffic. This can be achieved by writing high-quality blog posts that answer questions that your target audience is searching for. You should post a blog at least once a week!
  • Promote on social media. Remember to promote your site consistently on all social media platforms. Your site should feature in your Instagram, Facebook, LinkedIn, and Twitter posts multiple times a week!
  • Social ads. With millions of people around the world spending hours every day on social media, why not get your site in their feeds by leveraging Instagram and Facebook ads. You will see an explosion in your website traffic by using social ads.
  • Email marketing. Let people know you have revamped your website design online by sending out blast emails to customers and potential customers. You should be sending one email per month promoting your site and company.

If you effectively promote your non-profit via the methods above, your traffic will explode, and you will get great feedback on your website design, allowing you to optimize it further.

Conclusion

Website design best practices don’t have to be complicated or costly. If you stick to the basics of web design and make sure you do not make the mistakes mentioned above, you will crush your goals. To get some inspiration and website design ideas, remember to check what other similar nonprofits are doing with their sites. Please comment below on the website design strategies and practices you have used to build your non-profit successfully.

Posted by: Miranda

Miranda is an experienced relationship writer. Miranda enjoys studying relationship counseling, education, and development that focuses on improving communication. Miranda is passionate about cooking and yoga.

 

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5 Platforms For Effective Communication With Freelance Content Writers

In today’s world, every business needs a fast communication tool. With more and more employees working remotely, communication is the only way to ensure productivity and effective results.

For most businesses and employers who post part-time freelance jobs on sites like Upwork, it’s not enough to simply hire a freelance writer and pay them for their services. You’ll need to constantly communicate with them to ensure that they meet milestones and deliver the project efficiently.

But how do you do this, especially if the freelancer technical writer lives in a different country? Well, there are tons of cost-effective communication platforms that can help you keep in touch with freelancers. The best part about these platforms is that you don’t necessarily have to learn CSS or be a tech expert to use them.

Whether you’re hiring a content writer or using an essay writing service to help you out with writing, the following communication tools will certainly come in handy:

Slack

Slack is a collaborative tool that helps companies to create digital workspaces and communicate with their team members. If you’re looking to work with a freelance content writer, you can add them to the appropriate Slack channels and then communicate with them via these channels or through personal messaging.

What we love about this tool is that you can communicate with freelancers through its in-built voice and video call features. It also offers integrations with other collaborative apps like Google Drive, Office 365, and so much more.

Although Slack has a free version, it’s advisable to get the pro version at €6.25 per month to access all its features and benefits.

Zoom

So you’ve listed vacancies for entry-level writing jobs. How do you set up a brief interview with shortlisted candidates? Or maybe you’ve hired a freelance writer and you’d like to have a brief video chat with them. Well, this is where Zoom comes in.

After the pandemic struck and most people had to start working remotely, Zoom became a primary channel of communication for companies around the globe. Even schools began to use this tool to teach students and pass across vital information.

If you’re working with freelance content writers, Zoom is an effective tool for keeping in touch and passing instructions. Oftentimes, a lot of context and essential information gets lost in emails or text messages. However, with a simple Zoom video chat, you can pass your message and ensure that the freelancer completely understands the brief.

Podio

Podio is an efficient collaborative tool that lets startups and large-scale companies communicate with team members and get work done.

With this tool, you can create workspaces for your freelance content writers and add them. After that, you can assign tasks and responsibilities, set deadlines, and handle other responsibilities.

What we love about this tool is that it’s a completely customisable workspace hub. You can choose the functionalities you think your workspace needs and begin to communicate effectively with your writers.

Redbooth

Redbooth is a great choice if you’re looking for an all-encompassing communication tool. In some cases, it can be difficult to stay on top of task management, especially if you’re working with a large team of freelancers.

This tool lets you exchange messages with team members, assign tasks, and set deadlines in just a few clicks. It also comes with a free version and three different pricing plans for you to choose from.

What we particularly love about this tool is that it’s user-friendly, making it a great choice for employers/clients who don’t have the time for onboarding.

Flowdock

Flowdock is a great communication tool for small teams and one-man clients. Although it’s not as efficient as Slack, it’s still very good for team collaboration.

Team members can easily view all the threads on a topic, ensuring that they never miss an important message. Sure, their user interface could be improved, but that’s the only flaw to an otherwise efficient communication platform.

Final Thoughts

When it comes to hiring freelance content writers, it’s important to keep communication up. This will help to ensure that the writers understand what’s expected of them and ultimately meet their deadlines.

We’ve created a list of some of the best communication platforms that you can use to achieve this goal. With these tools, you can create a writers networking workspace, assign tasks, and go over briefs with your freelancers. The best part? Most of these tools come with free versions so you don’t have to worry about paying through your nose. However, if you want to get the most out of these collaborative tools, we strongly advise that you subscribe to one of their pricing plans.

Good luck!

 

Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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