The 4 best SEO practices for 2020 and beyond

Let’s face it, most businesses are looking to get their websites ranked higher on search engines. In fact, many companies spend small fortunes doing exactly that. But what if you don’t have a budget that could rival the GDP of a small country? There are tonnes of articles on the web that are geared toward telling people what the best SEO practices for 2020 are, just as there were last year and just as there will be next year. The truth is best practices are not year dependant – search engine algorithms don’t really care what the date is.

Why did we choose this title for the piece, then? Well, because it does happen to be 2020 and the best practices we will outline here are going to be just as valid next year too… and the year after, and… you get the idea.

The SEO best practices that we will be detailing here are proven to work and are used by the majority of successful businesses. With the shuttering of Google Plus by Google (who else?), one of these practices has suffered something of a body blow (more on that a little further down) but is still extremely useful.

Let’s get to it then with our, tested and proven, 4 best SEO practices for 2020 and beyond!

Be sure to create and publish epic content

At the core of all successful SEO campaigns is, of course, content. Even in the early days, when sites were garish and content filled with poorly crafted spam, content has always been the cornerstone of every campaign. These days internet searchers and indeed search engines are much more finely attuned to what makes great content, and nothing but engaging and well-created content is going to cut the mustard.

For that reason, as far as SEO best practices go, well-written content that engages users and encourages them to take action, without screaming it at them, is one of the best things that a business of any size could start with.

The skyscraper content methodology is one way for businesses to rank better in search, and to do it legitimately. What this involves is finding the best piece of content on a particular subject, then substantially improving it. For instance, if a really high ranked piece had ten ideas or points for/on a subject, double it. Add infographics, video, research and cite sources, use relevant quotes on the subject from recognised experts in the field.

As mentioned, this is a perfectly legitimate method of improving site authority and rankings. When you become proficient in creating powerful, leading content, you will find that you yourself will begin to be cited and quoted as an industry expert.

Get used to keyword research

While this one does seem rather obvious, keyword research has been the backbone of SEO practices ever since content creators became aware that search engines were starting to ‘evolve’ to look for and rank them in terms of importance, or strength.

Which keywords or phrases are you going after, and are the keywords even relevant? Great keywords and phrases are the very foundations upon which successful campaigns using SEO best practices lean on. If you are not taking aim at the right keywords then more likely than not, your SEO campaign is going to fall flat on its face. What you need to do is assessing competing businesses for the correct keywords and phrases.

If your niche is particularly tough to get ranked in, marketing companies, for example, are everywhere and it is notoriously difficult to rank without spending an exorbitant amount on paid ads, then you should be focused on key phrases. Many call those long-tail keywords, but whichever terminology you use, the result is the same.

Searchers generally use whole phrases when they are further along in the purchasing decision and know exactly what they want: “medium sized dog collar for sale near me” types of search, as opposed to “dog collars”. The first is the kind of specificity that you should be gearing your key phrases toward, keeping in mind that search engines are smart enough to interpret intent. If you happen to sell dog collars there is no need to aim for exactly that kind of search, so be creative.

There are lots of keyword and key phrases research tools available on the web, including the one provided by Google (Google Keyword Planner).

Make use of on-page optimisation techniques

What should be next on your to-do-list is making sure that your website itself is optimised for your targeted keywords and or key phrases. SEO experts and others ‘in the know’ all agree that on-page SEO best practices, properly executed, influence website rankings by 40%. This means paid ads aside, all you need to do in order to find your website on the first two pages of search results is to get your on-page optimisation done correctly.

“that’s great, but how do I do that?”. Good question. The first element that you should begin with is title tags. Only shoot for one keyword or key phrase per page and insert that right into the title tag and in the first 30 words of the page content.

Use it again somewhere near the centre and in the final paragraph. Depending on the length of the page, you should also sprinkle it elsewhere on the page to really hit the SEO best practices sweet spot. How many? It’s generally accepted that between 3 and five occurrences per 500 words is enough, just be wary of using it too much. If it doesn’t read naturally, you have probably overdone it.

Content syndication

Just writing awesome content is not enough, search engines have to collate it first. Known as indexing, the process can take much longer than it used to (there’s a lot of pages on the web these days, far more than even just a few short years ago).

Content syndication is one of those SEO best practices techniques that make some people think “huh, why didn’t I think of that?”. It not only helps get your content indexed faster, but it also helps it rank higher by having it appear in multiple places with much more traffic generation. Facebook and LinkedIn are great for content syndication as they are crawled by search engine ‘spiders’ on a regular basis.

Simply put, you copy your content in its entirety to these sites, and if you add a link at the bottom like “originally published at yoursite.com”, then there’s a handy backlink for you too. Now, this DOES NOT mean that it is ‘duplicate content’. It’s not the same thing, at all. Duplicate content is where the same content appears more than once on the same website.

To conclude

Following SEO best practices for 2020, or any other year, does not have to mean hiring an SEO specialist, especially if your budget does not allow for it. It is relatively straightforward and can be done by anybody that is responsible for creating your content. Help move your business forward by taking care of these details.

 

Vanessa M - Profile

Posted by: Vanessa M

Vanessa Marcos is a writer and social media manager whose passion is copywriting and getting words together to create new stuff. #creativewriting #copywriting Love her writing? Find out more at Calma Copywriting.

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5 Best Web Design Practices To Follow In 2020

In today’s highly competitive business scenario, owning a business website is absolutely essential. In order to make your brand stand out, you need to have an exceptional website.

Who doesn’t want to take their business to the next step? Well, if you wish your brand to grow, then there is a huge list of efforts to make. Any business that wishes to be competitive in this high paced world should definitely opt for a business website.

From getting a highly responsive website designed to maintain your website page speed, everything needs to be taken care of.

But making your business successful isn’t a matter of days. It takes a lot of dedication and efforts during a long time to rise and shine. Have a look at my personal post I posted here, you will see the journey I made in making a business a success.

A website is the exact reflection of your business, so make sure that it’s perfectly designed and portrays your business in the best possible way.

This complete guide is dedicated to some of the best web design practices to follow and about how you can get an exceptional website designed for your business:

Here, we will be discussing some of the best web design practices to follow in 2020:

Have a plan

The most important thing before getting started with designing a website is to have an exceptional plan. You can’t just get started with random ideas with no concrete foundation.

Make sure to have a clear idea of the website requirements and then plan out things accordingly. Ensure that your plan meets the needs of your website’s visitors.

Designing a creative website needs a lot of research, planning and efforts.

Moreover, it’s highly important to think beyond web design. Well, only a professional web designer can offer much more than just design and coding.

Rather, they can help with overall development as well as the maintenance of the website. It’s something that will definitely help your website to get ranked easily and efficiently.

Well-planned website design will in turn gift you with the best ROI that you are looking for. So, make sure to hire an experienced professional for getting an exceptional website designed for your business.

So, have a clear idea of your own set of goals and challenges that you and your business website are going to face in the long run. This way, you can be quite prepared for it.

So, before you go any further, it’s important to have a sorted plan to work accordingly.

SEO Savvy

Your website does need to be optimised according to the browser, but according to SEO guidelines as well. Having a website that isn’t SEO friendly won’t offer you any benefits in the long term.

Don’t ever overlook the power of optimising your website according to Google’s algorithms. It will definitely help you make your business website rank better in search engines.

If your goal is not only creating a website but creating an online presence that leaves a mark, then SEO is something you should definitely consider.

SEO strategy contains creating quality content, creating backlinks, getting your website ranked well on Google, attracting prospects and converting them into happy customers.
SEO plays a major role in helping your business rank well and reach the top.

Mobile ready

You might be thinking: what does being mobile-ready even mean?

Well, to be very precise, being mobile-ready is about how well a website can be accessed on mobile phones and on different browsers, for that matter.

In this digital age, people are using their mobile phones to search for everything, so your business website needs to be mobile-friendly.

Well, having an experienced designer by your side ensures that your website can be easily accessed on desktops, laptops, tablets as well as mobile phones.

There’s no denying the fact that a responsive web design can work wonders for your business. Responsive websites simply mean that your website can adapt to multiple screen sizes easily.

So, make sure that your website is mobile-ready!

Responsive design

Most people out there are using their smartphones and tablets to browse through different websites. So, you need to make sure that your website is responsive and that it fits the screen of different smart devices properly.

Your website needs to be mobile-friendly, or else visitors who use their smartphones to view your site are just going to bounce back. That’s something you don’t want for your website.

So, make sure to have a professional by your side who can help you create a responsive web design that will work on every device that your prospects are using.

A user-friendly website is something that can make a difference when it comes to your business’ ROI. A professional web designer not only makes your website look amazing but also ensures that it’s responsive, adapting to every device.

So, ensure your website is highly responsive and user-friendly to get the most out of it.

A responsive and optimised mobile site provides a great user experience to visitors. In such cases, visitors are more likely to stay on your website for a longer period. This way, you can keep a hold on the bounce rate of your website and gradually get to decrease it.

Having a responsive website definitely offers your visitors with better user experience. So, if your primary objective is the client experience, then you should definitely consider hiring a well-rated web developer rather than using self-service solutions.

Fast loading

A website should load in less than five seconds or less. So, make sure that your website has the shortest loading time possible.

Make sure to track your website loading speed and work on it if it’s showing any issues.

With fast-loading web pages, the bounce rate of the website gradually decreases. Your website needs to have a low bounce rate.

Having a responsive web design can help you to quickly convert your website visitors or prospects into happy customers.

Fast loading web pages are a plus point for your business website and it’s something that can help your business grow organically.

With all these best web design practices to follow in 2020, we’ll also be discussing some of the good reasons to hire experienced web designers:

Uniqueness

By hiring a professional web designer you can expect to get a unique and exceptional website designed. So, make sure to hire professionals that can match your specific needs.

Customisation

Professional web designers are there to offer customised designs that match your set of specific needs and desires. So, if you have a clear idea of how your website should look then you should consider hiring a professional web designer who can bring your dream website into reality.

Responsive web design

In order to get a responsive web design, you need to hire experienced professionals. A responsive website is well designed to work on a mobile device and a computer screen effectively.

Browser compatibility

There are a handful of browsers out there and your website needs to be prepared for all of them. You just can’t deny the fact that not all browsers are created equally. So, your business website must be friendly enough for all the browsers. Make sure to properly test your website on different browsers to get a clear idea of the browser compatibility of your website.

A reliable website

Professional web designers can offer their clients a reliable website. So, make sure to do some research and hunt for someone who can offer you a reliable and error-free website.

Creative minds

Professional web designers are creative in their approach. So, make sure to hunt for creative developers who can get an amazing as well as a responsive website designed. Someone who loves experimenting with new web design trends will provide you with the web design that you really need.

Know market trends

Experienced professionals have deep knowledge of the market and are well aware of the current market trends. So, look for professionals that have up-to-date details about their particular field.

Save your time and efforts

A professional web design agency can definitely save enough of your time and efforts. You no longer have to worry about how your website will look and how it can be optimised. So, leave it all to the professionals.

Launching your business online can prove itself to be one of the best marketing strategies. But before that, you need to get the best web development services for your project to make it a huge success.

For a business that is looking forward to leaving its mark in the online world, getting the perfect website designed can make an immense difference.

Smart business owners invest in their websites to bring their online business to the next level. Being the best marketing tool to grow your business, you should consider investing in your business website.

So, take some time, take a step ahead and get your perfect business website prepared.

Hire Silva Web Designs

Are you looking for professional Web Designs / Web Developers? Look no further, we take care of every single step to get your website to tip-top-shape and have an advantage over your competitors. From planning, creating, building and launching your amazing new website, we can assure you that you won’t be disappointed with our services.

We offer the full package, such as:

  • Brand design
  • Responsive design
  • CMS systems
  • E-commerce
  • Social Media Marketing
  • Email campaigns
  • SEO (Search Engine Optimisation)
  • App development
  • Hosting
  • Copywriting

and much much more!

We have experts that are fluent in various CMS systems such as…

  • WordPress
  • Shopify
  • Magento
  • PrestaShop
  • WooCommerce
  • SquareSpace
  • Laravel
  • CodeIgnitor

 

and again, various other CMS systems on top of this!

Interested? Why not start the process and send an email to [email protected] with your requirements and we’ll get back to you with a quote and deliver nothing but the best.

We love working with new customers and we strive through delivering the best quality of work. We’re pretty sure we won’t disappoint 😉

Loved this article? Drop us a message in the comments. \m/ Happy Coding all \m/

∆ SILVA TEAM ∆

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development and web site design. His expertise is WordPress & Magento as well as many other frameworks. Would you like to work with Nathan? Send him an email on [email protected]

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