An Ultimate Guide to WooCommerce SEO For Your Products

For many newbies, running a digital store may seem complicated. Choosing the right platform and going into details of a proper promotion strategy is a responsible moment at the start. We are here to present the WooCommerce platform and explain how you can use WooCommerce SEO to make Google love your store.

Understanding WooCommerce

WooCommerce is a WordPress plugin designed for those who want to build an eCommerce store. This platform has a solid and productive foundation of WordPress, so you can realise the potential that the most popular and effective content management system offers to you while creating your unique eCommerce space.

WooCommerce inherits useful WordPress features that you can implement on your website. It is an open-space platform where every detail is fully customisable, so as a result, you will have a functional one-of-a-kind digital store.

Additionally, WooCommerce adopts the SEO-friendliness of WordPress, which means you immediately get a set of built-in optimisation features. But do you really need to get into SEO and perform it in your store? What are the advantages of SEO WooCommerce? Let us dive deeper into search engine optimisation and what you will get from it.

The Value of WooCommerce SEO

Search engine optimisation helps people across the net improve the performance of their blogs, websites, and digital stores. SEO tools and means aim at interaction with search engines, which can help you reach your business goals.

Here is what the magic of WooCommerce SEO can do for your store:

  • Better user experience. You optimize a website or a store guided by search engine rules. However, as a result, you will have a space that is easy and comfortable to use: an intuitive interface, fast page speed, informative content, pleasant design, etc. The better SEO you provide, the more visitors will get satisfaction later on.
  • Improve your ranking. The ultimate goal of SEO is letting Google notice you and improve your rankings in search results and thus make your website visible to a larger number of users.
  • Increase sales. The better traffic inflow you get, the more people you can convert into leads. Along with other positive side effects of optimization, your visitors will more likely tend to buy your products or pay for your service.
  • Enhance the authority of your store. By having your store on top of search results, you will increase the trustworthiness, authority, and overall reputation of your website. That is a fertile ground for productive partnerships.
  • Make the outcomes last longer. Unlike other marketing methods, SEO has middle- to long-term effects. It is a systematic approach that requires constant effort investments, but after all, you will enjoy your results for a longer time.

As mentioned above, WooCommerce has a great SEO basis. However, you can take a step further and enhance your optimisation performance. How can you improve and sustain the SEO WooCommerce space to make Google rank you higher and provide high-quality organic traffic? Read on to discover the 5 best tips on how to enhance WooCommerce SEO for your website.

5 Steps to Optimise Your WooCommerce Store

1. Work on WordPress Setup

As long as WooCommerce is a WordPress plugin, make sure you adjust this system for SEO. For that, using special extensions may be helpful. You can try out a popular Yoast SEO plugin to create a credible SEO basis for your further work.

2. Optimise Your Product Page

Optimising each component of your product page will increase your chances to get visible in Google queries. Work on the following parts of your page:

  • Product SEO title and URL;
  • Meta descriptions;
  • Categories and WooCommerce tags.

If all these components comply with basic SEO requirements, you will already improve your optimisation drastically.

3. Consider Adding Alt Text to Your Images

Even product images can become an object of WooCommerce SEO. Alt text attracts visitors who use image search. Moreover, it is an SEO signal for Google, as its initial aim is to help users quickly find what they are looking for. Alt text is a great place for keywords, too, if it describes the product comprehensively.

4. Provide Technical SEO

Whether you work on WooCommerce SEO or SEO for Shopify a store, technical optimisation is a must. A clear website structure, simple navigation and WooCommerce search in the store, intuitive design, a higher page speed, and mobile optimisation are obligatory SEO components. Not only are they crucial for Google rankings but they also make it easier and more satisfying for your visitors to scroll your WooCommerce store.

Take Care of Security

A good SEO specialist will always insist on proper security control for your store. First, this will enhance your reputation and will never harm your visitors. Second, Google always strives to create a safe space for Internet users. If your website is insecure, this can lead to dramatic consequences like Google penalties.

What Comes Next?

After you perform these basics of WooCommerce SEO, you will have a great basis for your further work. Never hesitate to learn more about this process, check for more details to cover other aspects of SEO for your store.

Effective optimisation means constant improvement and looking for more opportunities. Do not forget about the basics of website SEO, learn on tmcnet.com about backlinks, and get a professional consultation if you are feeling stuck. WooCommerce SEO is all about effort and consistency, but the results will be impressive!

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Why User Experience Is Vital for Quality SEO

There was a time when search engine optimization (SEO) was all about backlinking and keyword stuffing. Not anymore. These days, Google is increasingly focused on your site’s overall user experience (UX). Let’s take a closer look at why UX matters for SEO. 

User experience (UX) quality, which includes making your site easy to navigate and producing regular engaging content, has become one of the top factors in getting high Google rankings. Stuffing your text with keywords and building backlinks are not effective SEO strategies anymore. Whether you’ve got an eCommerce shop selling lampshades, or an online casino with games like Sizzling Hot, Google is most interested in how your visitors interact with the content. Not convinced yet? Then check out this article. We’ll go through the top reasons why user experience plays a role in search engine rankings. And we’ll also share advice on how to improve your position. Let’s get started.

Google Gets Smarter Every Day

There used to be a time when user experience for SEO was pretty irrelevant. Google was primarily interested in how connected your content was with the keyword typed into the search bar. Plus, the search engine determined your trustworthiness by the number of reputable sites linking to you. But in 2021, Google got a new tool to pick the top search results: the RankBrain algorithm. And one of the primary criteria this machine learning system detects is the user experience on a website. It measures over 150 factors of user behaviour, including session duration and pages per session. If your videos and posts do not tailor to your customers’ searches, the user experience is not good, and visitors won’t explore deeper into your website. That causes a high bounce rate, and RankBrain informs Google about it. As a result, you get a lower rank.

Improving the User Experience via Better Content

So, how to enhance the user experience? It all starts with giving your visitors comprehensive content that answers 100% to what they’re searching for. That creates a positive experience that’s good for your business. And it’s also beneficial for Google because satisfied users are likely to use Google for their new searches. Unfortunately, a big chunk of content on the web is reiterated, rehashed, stuffed with keywords, and offers very little value to the customer. These uninspired and uninformative writings do no good for Google’s reputation if the search engine ranks them high.

How to Improve Your Content

To create valuable content, you need to step into your customers’ shoes for a minute and think about what they are hoping to find when searching for a specific keyword. If, for example, they type in “dog grooming,” they don’t want to read a general article about pets with the keyword “dog grooming” stuffed in every paragraph. A comprehensive guide on the best ways to groom a specific breed of dog will be much more valuable. Or a detailed comparison of the best grooming products for dogs with lots of hair.

Making sure your information is specific and relevant is only the first step in keeping your audience’s interest. For the best user experience and the highest rankings, you need to go further. Share unique stories about your brand, provide ingenious industry-specific solutions, publish highly relevant case studies, etc. The aim is to offer people something your competitors don’t have. That’ll make them stay on your site longer, and it improves your SEO.

businessman loudspeaker

Site Navigation – Keep It Simple

Does your website have overly complex navigation? That can cause plenty of confusion for users and increase the time it takes to complete their tasks. And nobody is likely to return to a site that takes too much of their time.

So if possible, keep the number of pages low, and organise them in a user-friendly way. That means having a simple short menu, making sure your search box works, having zero error pages, and clearly divided categories. All this will also help Google understand what your site is about, which can improve your rankings.

Headings to Identify Content – Use Them

The thing is that before people read your posts, they will check the headings of the content to see if it provides an answer to what they’re searching for. So having titles using H2-H6 (H1 should be preserved for the title only) tags point the reader quickly to the information that interests them. Plus, Google crawlers interpret your content based on H2 tags.

Make the Pages Load as Fast as Possible

Regardless of how engaging your site is, the user experience with slow loading pages will always be a nightmare. More than half of consumers will leave the website immediately if it takes more than 3(!) seconds to load. So choose a fast web-host server, clean up your code, compress images, and do everything possible to make the pages load super fast.

Make Your Website Mobile-Friendly

Everybody has a smartphone these days, so mobile-friendliness is a must in providing the best user experience. Pay attention to how variables like images, text, and overall layout of your page translate to a mobile screen. Keeping everything clear and to the point improves your site’s usability and, therefore, its Google ranking.

Test Your UX Efforts

The best way to gain user experience knowledge and understand how it affects your SEO is to A/B test every new feature. Come up with at least two variations for every UX improvement you’re planning to make. For example, if you’re going to make your text bigger, try both a medium and a large letter size. Testing allows you to see which variables drive more engagement, get more clicks, and ultimately, get you a higher Google rank.

mobile app ux apps cellphone

Conclusion

The bottom line is this: user experience will affect Google ratings. Their primary aim is to give their users relevant and easily accessible results. That goal has helped Google become the number one search engine on the internet with a consistently growing user base. And since user experience is important to Google, easy site navigation, valuable content, mobile-friendliness, and fast loading times can all help you rank higher in the search results. So start improving your UX today, and effective SEO will follow.

Have you enhanced the user experience for your eCommerce site lately? Let us know what impact it had on your Google ratings.

Posted by: Darrell Rios

Darrell Rios is a former journalist and owner of several local shops. Now in his spare time he writes about business and entrepreneurship, as he has extensive experience in organising startups and business analytics.

 

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How to Attract More Visitors: 5 Ways to Diversify Your Website

A website’s efficacy is determined by its content because a visitor comes to a web resource for useful information. High-quality, interesting and unique site content is already half of the success. Let’s consider the main types of content, the requirements for them, and the directions of work with content.

Why Is Unique Content Important?

The most common definition of content is textual content, with video and audio materials coming in second. It’s impossible to boost the productivity of your online company and get your site to the top of search rankings without high-quality content.

Any information provided by the site should be useful to the consumer. In practice, readers do not have a high level of confidence in advertisement publications. On the other hand, trustworthy and relevant expert-type content encourages visitors to remain on the web and click the Buy button.

It is also worth mentioning that the search engine algorithms display only sites with the highest quality content in the top results. In order to identify them, special behavioural ranking factors have been developed. That allows search engines to determine how much the page is in demand by users.

5 Main Content Types You Need to Use

Filling the site with content is an essential task. As previously stated, high-quality website content includes more than just texts and illustrations. It also must include video and audio, as well as link material, headings, and tags.

1. Text Content. Copyright

Text created from scratch by a professional journalist or copywriter is preferred by search engines and, of course, users. The author’s material increases the loyalty of site visitors to the product, which means it has a positive effect on conversion and sales. So, if you have such a question as “Where can I find unique content?”, you can go to a professional essay writing service to get remarkable texts for your website. Or hire a social media manager with experience in the field of your business. It can aid in improved marketing and SEO rankings. As a result, your website will become more recognisable.

Good to know…

The results of numerous studies show that long texts increase conversions better than short ones. So, the Quick Sprout blog analysed the dependence of the number of “tweets” and “likes” on the text size and revealed a pattern. Posts with over 1500 words of content earned 68.1 percent more “tweets” and 22.6 percent more Facebook “likes” on average than posts with less than 1,500 words.

2. Audio Materials And Podcasts

Audio content includes any sound clips – music, recordings of interviews, podcasts, lectures, webinars. The most valuable audio content is the one that the client cannot hear anywhere else. Audio materials can be used as educational materials to increase the level of trust and awareness of the product. On selling sites it can be audio instructions, on image sites – various presentations, lectures by authoritative experts, etc.

3. Videos

Video content is a variety of clips, video tutorials, screencasts, educational videos, films, video presentations, virtual tours, and much more. You can shoot by yourself, take videos from free sources, buy or even involve users in such content creation – for example, by organising video contests. A study by Eyeview has shown that posting high-quality video content can increase website conversions by 86%.

By the way…

Search engines cannot determine the originality of audio and video content, but this does not mean that such site content is useless. It encourages users to stay longer on the website, which is factored into the ranking.

4. Images

Images include not only pictures but also animation, photographs, diagrams, screenshots, slides. Infographics are especially effective – they increase traffic by 12% on average. It is worth remembering the phrase “picture to attract attention”, which is often used on Facebook. Text with illustrations gets almost 100% more attention than text without pictures.

5. Headings

The title of the site plays a significant role in its promotion. It should be original, clearly describing its content, detailed and informative.

It is worth saying that many users do not read the text on the site page at all, but just skim over the headings, looking for the information they need. And if they are indistinct and colourless, the page will be closed.

Title, h1, h2, h3, h4, h5, and h6 are all examples of headings. The title tag can be seen by hovering over the address bar. Search engines use it to determine what the page is about. It should be succinct and describe the content of the page.

Bonus: 21 Ideas on How to Increase Website Conversion

Conversion is the percentage of website visitors who completed the target action: ordered a product, called a company, or subscribed to a product. This is one of the most important marketing metrics. For example, out of 1000 users, 5 people registered for the webinar. The conversion will be 0.5%. If 200 people applied, then the conversion will already be 20%. The higher the percentage, the better.

Here are 19 ways to increase website conversions:

  • 1. Check the text for errors. An illiterate text with a 99% probability will alienate the user. For example, a UK pantyhose website did not immediately notice the misspelling of the category (tihgts instead of tights). When the word was corrected, the conversion increased by 80%.
  • 2. Adjust the text to your SEO requirements. Invite an SEO specialist and copywriter to evaluate the content already on the site. This way you can increase organic traffic – more people will come to your site from search engines.
  • 3. Don’t use exclamation marks. Usually, offers with exclamation marks seem to be a manipulation. The company has nothing to offer and it tries to convince customers at any cost. Such text looks cheap and more often turns off customers than attracts them.
  • 4. Test the headers. They should be short and at the same time clearly convey the essence to the user. Do not be foggy – it is better to speak clearly. Especially, this concerns articles: from their title it should be clear what is the benefit for the reader. SumoMe conducted extensive research and found that creative headlines hurt conversions.
  • 5. Speak the language of benefit. Describe the benefits of the product or product. Most customers do not care how many awards and decorations the company has. It is important for them to know if they can solve the problem.
  • 6. Check which CTAs perform best. For example, Unbounce conducted research and found that replacing the “Start your free 30 day trial” button with “Start my free 30 day trial” increased the number of clicks by 90%.
  • 7. Make friends with storytelling. People love interesting stories and don’t like compulsive sales. Tell about the product in a way that will interest the user.
  • 8. Make the description of the product or service clear. Tell us about how to use the product, what benefits it brings to the client, how it differs from other products.
  • 9. Structure your content. It is better to divide the text on the page into understandable sections than to write it on a solid canvas. It’s good if each of them has a target action button. Use headings and subheadings, highlight colors, photos, and helpful links on your blog.
  • 10. Add social proof. Real testimonials or photos from Instagram with a specific product “in action” will do just fine. According to Baymard’s research, 95% of users find other people’s reviews of a product important. Based on them, they make a purchase decision.
  • 11. Blog. Fill it with content that is relevant and useful to the user. Show yourself as an expert in your field.
  • 12. Use quality photographs. According to Baymard research, 56% of users look at photos and illustrations first when they visit a page. Low-quality pictures can alienate some visitors and they will close the site.
  • 13. Add a video. According to a 2017 Wyzowl survey, 97% of businesses saw an increase in conversions when they added a video to their landing page. This could be a training video, a promotional video, or something else on your topic.
  • 14. Compress photos. Users don’t like to wait. Compress pictures to make the site load faster. You can compress it in special services: Optimizilla, Compressor.io, CompressNow.
  • 15. Increase your website loading speed. You can check your site’s loading speed on Google PageSpeed Insights, Pingdom, or WebPageTest. Here you can also get recommendations on how to optimise your download speed.
  • 16. Run A/B tests. Divide users into 2 groups and show them different versions of the pages. For example, some people see a blue button at the end of an article, while others see a green one. Or for some, put CTA at the top of the page, and for others – at the end. After the test, look at the result that gave the highest conversion.
  • 17. Make user-friendly navigation. Convenient menu and links to other sections. It is much more pleasant to “wander” around the site when everything is intuitively clear and the desired section is easy to find. Easy navigation can even affect the position of the site in the search results.
  • 18. Connect the primary geolocation check. In case you have a website in several languages ​​and you work for different countries. Many people now make retargeting automatic but specify which version of the resource the user wants to visit.
  • 19. Simplify the registration or subscription form. Most often, people are just too lazy to fill out all the items, and their abundance is simply alarming. Interesting case: Expedia increased its revenue by $12 million simply by removing the “company name” field in the subscription form. The field confused some users, because of which they entered incorrect data. As a result, Expedia could not verify the credit card information and customers could not pay online.

P.S. What Decreases Conversion

Several elements that can kill site conversions:

  • pop-ups that cannot be closed.
  • doubtful CTA: “Lose weight 15 kg in 2 hours”
  • several exclamation marks in a row
  • an abundance of advertising banners from third-party sites
  • flashing buttons
  • too colorful palette of the site
  • design from the days when the Internet first appeared
  • template phrases that users have seen a thousand times: “Only here, only now”
  • very long page loading
  • incomprehensible navigation
  • the need to register and enter a bunch of data, including the name of the great-aunt’s cat

Don’t go too far when trying to increase your site’s conversions. You should not use the cases of other resources as a guide to action. What worked for some may not necessarily work for you. Test different approaches and find the ones that work for you.

Posted by: Effie J Franks

Effie J Franks works as a content writer in write my papers 4 me, company that provides expert paper help for students. She enjoys sharing her experience in the form of articles in such spheres as Business and Digital Marketing. In her free time, Effie enjoys rock climbing and bike riding.

 

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Here’s One Simple Way to Boost Your Online Visibility (Without Breaking the Bank)

It’s become more and more difficult to reach potential customers online. Online users are savvier than ever to the various tactics and techniques used by digital marketers, and there are also many protections available to help people avoid digital marketing in the first place. What can a small business do to overcome this and get more eyes on their products, then? If you want to boost your online visibility, there’s one thing you need to focus on; doing so won’t break the bank, but it can give a big boost to how many people find you online.

Focus On Your Customers

Your happy customers are the key to growing your audience and boosting your online visibility. Anyone can spend big money on a huge marketing campaign and grow a big following on social media, but the quantity of followers isn’t the key to a good long-term marketing strategy. Of course, having a big following helps, as sheer numbers of people that see your advertisements may lead to bigger sales revenue.

You should be focusing, however, on building a high-quality customer base, people that love your product and will buy it. These satisfied customers can be your biggest advocate. People are also more likely to trust customer testimonials and reviews in conjunction with your own marketing, and finding a way to include them on your website or in your marketing can work wonders.

One good app for seamlessly incorporating customer feedback into your website is Feedbackify, which gives you simple code to paste into your web coding that allows customers to rate your offerings, send you compliments or suggestions for improvements, and provide other feedback as well. It also lets you filter results and monitor customer feedback by way of a simple dashboard design.

Your goal with your web marketing should be to build a strong, lasting relationship with your core customers based on trust and mutual respect. Incorporating customer experience into your business can and will allow you to grow your online visibility, as more and more people are interested in not only buying from you but also sharing their experiences with others. This word of mouth from trusted friends can be more valuable than much more expensive publicity.

By focusing on customer relationships with your online business, you’re able to dodge some of the pitfalls that web business has that in-person businesses don’t. You can’t hand out business cards to people hundreds of miles away (although if you need business cards, you can design them for free at a great website called businesscards.co). However, you can get that same level of trust that a small, hometown business can get by making sure every customer that purchases from you get the same level of care and commitment.

If you’re looking for some solutions to help you with customer experience optimisation, check out Pipeline. This one-stop customer relationship management tool is perfect for a small business with just a few team members, all of whom handle customer relations as well as sales. With a CRM like Pipeline, you can make sure that every customer who visits your site has a great experience, and you’re able to replicate that for future transactions as well.

Building a good reputation as a business that puts its customers first is a sure-fire way to boost your online visibility. It won’t make you viral overnight, but it will set you up for long-term, sustainable success by building a loyal base of customers that will do much of your advertising for you to their friends and family. And that can be invaluable.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Effect of Typography on User Experience and Conversions

Typography is a body language that gives the first impression of your site to the user. The fonts depict particular emotions so make sure that the right message is being sent to the reader. Typography is important in many ways, and those who brace themselves with its pros and advantages would always produce professional designs.

In this guide, I will explain what effect Typography leaves on the user experience and conversions.

I am sure many people spend most of their time optimising the landing page, but only a few of them know how Typography can affect conversion and what should one do to get out of it. For those who are dealing with this confusion, let’s resolve it through this guide.

How Fonts Affect User Experience?

Do you know that each font depicts a specific emotion that entirely affects the user experience? Now the question here is that how do fonts affect emotions or the user’s experience?

1. Legibility

We all are aware that fonts play an essential role in making the content legible and readable. To make your content readable and understandable, a graphic designer must know that which fonts increases the readability score. You have maximum emotions of fonts that increases legibility and are specifically designed to increase the readability score.

You can pick any category of fonts for your purpose but according to me sans-serif fonts are best fonts and if we specifically talk about any font then you can go with free Gotham font that is a sans-serif typeface and worth to use in designs. Furthermore, you can surely get hands-on many other fonts that would give a better user experience. Apply fonts in a way that your user won’t find it hard to understand your context.

2. Make Appropriate Headings

Do you know that Headings are the first element of your content on which the user pays special consideration? If you fail to write eye-catchy headings, the user won’t stay at your site for long. Make headings in a way that instantly grabs everyone’s attention.

However, many other things also require in this regard, i.e., Size, Font, Space etc., and it all comes in Typography. Make sure to use an appropriate font for Headings with proper spacing and accepted size. Make sure the first impression of the user towards Heading is long-lasting.

3. Take care of Body Font Sizes

After heading, another main element of your content is the text body that will decide either the user is going to stay at your website or not. When it comes to body size, it would be approximately 14px to 16px. Make sure there is proper spacing between each line so that the user won’t find it difficult to read the lines.

Many fonts are designed to make a small size and large size body texts readable, so choose fonts wisely by keeping in mind your niche. Always remember that every font can’t go with every website because each font depicts a specific mood and feeling. These little details make a huge difference.

4. Overuse of Fonts

A common mistake often seen on the website is using so many fonts in a single design that results in messed up design. It brings a bad impact on the user’s experience, and they most likely to switch to another website. Be limited when it comes to applying font in design.

Furthermore, make sure the fonts you are using compliments to each other otherwise, it spoils the overall look of your website.

How Typography Affect Conversions?

Have you ever thought that Typography affects Conversion? The conversion rate is the time that the user spends on your website. With good SEO, you can increase the conversion rate, but here the question is how Typography plays an essential role in making the conversion rate high and low? Let’s enlist those points that reflect how Typography affects conversion rate.

1. Content is Not Readable

Typography is the main element of every content, and if a designer does not apply the right font in the content, they will end up decreasing the readability score, and if the user finds it hard to read the content appropriately, they would surely do not want to stay at your page.

To increase the conversion rate, one must make the content readable so that the user spends maximum time on your site. It is the main reason for the decreasing conversion rate.

2. Not Enough Space

Have you noticed that the content becomes unappealing when proper spacing is not given among words and lines? Spacing plays an essential role in making the content successful, and proper spacing falls in the category of the right Typography.

Once you know how much spacing is appropriate between words and sentences, things will become easy for you. A research was conducted in the past years by sending texts to 20 different people. To 10 people, the message was sent in bad typography, while for the other 10 people, good typography was used. It was found that message that was sent in good typography has the highest conversion rate.

3. Don’t Overpower the Typography

Have you ever faced the situation when the fonts used do not compliment the text? It does happen when you overpower typography. The main purpose of good Typography is to make people remember the message that you want to convey through your content. It is not about remembering the fonts that you have used in the content.

Hence, make sure the fonts you have used to complement the text. Each font conveys a special feeling. A few fonts are fun, friendly while a few fonts depict opposite emotions. Keep your website’s niche in your mind, and later choose the font according to it.

Conclusion

The user experience and the highest conversion rate are the two most important elements for every graphic designer. You can overcome both elements with the right Typography. I have enlisted those points that resulted in a bad user experience and a low conversion rate. Furthermore, I have mentioned those ways through which you can improve both.

As a professional graphic designer, you must be aware of the importance of typography and what effect it brings on other elements. Take notes from this guide and make the user experience and conversion rate better.

For further reading, check out our blog post on the 10 Tips On Typography in Web Design

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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10 Best WordPress Plugins For Food Bloggers

Finding the best WordPress plugins for your food blog can be daunting because there are millions of options for everything that you need to get done.

From powerful conversion and SEO tools to beautiful image sliders, there’s a lot you can do to beautify and optimise your blog.

With lots of choices comes lots of confusion because, at the end of the day, you need to pick the best plugins that should be installed on your blog.

Thankfully, we’re here to help you figure out which plugins you need to increase conversions and SEO and optimise your site.

Let’s jump into the list of WordPress Plugins for food bloggers.

Top 10 WordPress Plugins For Food Bloggers

I started my own food blog a few months ago. The sheer amount of research I had to decide which plugins to install was taxing.

However, in a few weeks time, I had a list of plugins for almost everything that I needed.

Today, I’m sharing the same list of plugins with you that I have either used or currently use on my blog.

I promise you that all of these plugins will help you increase your blog’s traffic, back up your blog, and simplify your site or make it better.

1. Yoast SEO

This is hands-down the best SEO plugin that’s there in the market. It enables you to optimise your posts, pages and maximizes your blogs SEO potential.

It also has a range of tutorials and articles that help you understand its features and industry trends.

The best part is that it comes with a free version which makes it perfect if you’ve just started out.

2. SumoMe

What’s one plugin that you absolutely need to grow your blog?

It’s SumoMe.

From opt-in forms to social sharing and heat maps to content analytics, it has everything to help your food blog grow.

The Pro version comes with more features and functionality to grow your blog exponentially.

3. W3 Total Cache

A potent plugin that speeds up your blog while caching, this is a plugin you should definitely install.

It also comes with a bunch of other features to optimise your food blog.

Since speed is key, this plugin helps cut down the loading and waiting time of your pages and improve your overall reader’s experience.

4. Jetpack

Sit back and relax as Jetpack supercharges your blog with a fabulous collection of features ranging from subscription forms, website stats and social media icons.

According to me, it’s the best way to check the stats of your website without leaving your site.

WP Smush.it

As a food blogger, you’ll require high-quality photos all the time.

Apart from that, you might also add large files such as videos, PDFs, cookbooks, etc.

While this will be appreciated by your readers, the loading time for these massive media files will not.

It’s common knowledge that a person doesn’t wait for more than 3 seconds for a website to load.

This can be problematic especially when you’re trying to grow your food blog.

The best solution is to install WP Smush.it. This helps reduce the file size and improves the SEO, performance and speed of your website.

6. Contact Form 7

Your theme might be beautiful and come with a lot of features but I’ve come to realise that no matter how perfect the theme is, it always lacks a contact form.

Trust me, I’ve changed hundreds of themes before finalising my current one.

A content form allows your readers and users to interact with you. Adding one to your website also makes your site look more authoritative and reliable.

Contact Form 7 allows you to customise your forms, filter spam, add CAPTCHA among other things.

It’s a great plugin to manage all communication between your readers and yourself.

7. Editorial Calendar

I like to plan the content for my blog a few weeks in advance.

In order to keep a track of each and every article that will be published, I use Editorial Calendar.

It’s an excellent plugin that allows you to schedule and arrange your content by dragging and dropping it on the calendar.

I can rearrange dates without causing a mess and enhance my content publishing strategy in no time.

8. Broken Link Checker

If you’re someone who works alone or even has a small team like me, you’ll need someone to keep a track of pages, posts, comments and most importantly, broken links.

Enter Broken Link Checker that does all this and emails you when it finds broken links and alerts you via your email.

This is crucial because you don’t want your audience to be directed to broken pages that display a 404 error.

Plus, such links negatively impact the SEO of your site.

9. Akismet

When I first started my blog, I used to wish my that my readers would leave comments on my site.

And that started a few weeks after I encouraged them to do so via my social media marketing.

I was elated, overjoyed, in fact. Soon after, my articles were full of comments about fake Chanel bags and vapes and CBD oils.

It felt as though I had managed to attract all the spammers to my website to leave spammy comments!

That’s when I decided to install Akismet.

It stops spammers from posting trashy comments on your website and helps keep your comments section tidy and relevant to the content you share.

10. Vaultpress

The last plugin on my list is Vaultpress.

It allows you to back up your blog in real-time.

Created by the same people who made WordPress, it automatically backs up your content, theme and files every day.

You even get security scans every day that help improve the security of your blog. It’s a paid plugin and costs $5 per month.

Conclusion

You don’t need a million plugins to run a food blog, you just need a handful of effective ones.

Managing your blog will be a cakewalk with these plugins so make sure you give them a try.

Do let us know which were your favourite plugins and if you’ve got better alternatives or suggestions for us to try!

Also, you can check out our other article; Our top 10 used plugins for WordPress – 2021 Edition and find what Silva Web Designs like to use to develop great WordPress websites!

Shristi Patni - Profile

Posted by: Shristi Patni

Shristi is a content writer and owner of F and B Recipes. Formerly the Chief Content Officer at Raletta, she is currently working on her second cookbook. Feel free to contact her regarding a food guest post or a mental health guest post.

 

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Our Top 10 Used Plugins For WordPress – 2021 Edition

Every WordPress developer has a bunch of plugins they tend to install on pretty much every WordPress site they develop, and we are also that kind of people. These plugins give great solutions for caching, security and adding other improvements that build on WordPress core.

That’s the beauty of WordPress – there are loads of plugins to choose from and they are so quick and easy to implement. Some plugins are just a case of downloading and activating, others provide a shortcode which you can copy and paste within your pages and others is a simple as dragging and dropping a widget where ever you wish to display it.

With so many free and premium plugins available, how do you distinguish from the good and bad plugins out there?

Do note, overloading your web site with too many plugins can cause plugin conflict and reduce the speed of your web site, so if you can avoid a plugin and just code it in, that’s even better!

Below you will find our selection of essential plugins, all chosen based on their usefulness, quality and popularity.


1.) WooCommerce

WooCommerce is a great plugin and is really quick and easy to install. It turns your standard WordPress website into an eCommerce store and creates all the necessary pages for you (My Account, Checkout, Cart etc). It allows integration with secure payment methods such as Bank Transfer, PayPal, SagePay and many more. With a huge range of features that can be quickly changed in the Control Panel, this is definitely one of my favourites because of the speed you can set up a fantastic eCommerce website.


2.) Advanced Custom Fields

Advanced Custom Fields is an amazing plugin and without a shadow of a doubt, it’s installed on every project I build. I would definitely recommend getting a licence for the Pro version which you can find out more information about here. You can use the Advanced Custom Fields plugin to take full control of your WordPress edit screens & custom field data. It makes it super easy for clients to change text / images any many other things within your WordPress site without any risk of breaking the site.


3.) Contact Form 7

Contact Form 7 is another plugin I use on pretty much every WordPress site I develop. You can manage multiple contact forms, customise the form and the mail contents and again, it’s really easy to use. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering and many more. All the form elements are generated for you so you don’t even have to know any PHP code. If your not already using this plugin for your forms, I suggest giving it a try now!


4.) Yoast SEO

SEO Yoast is a fantastic platform for SEO. I have used this plugin on 100% of the WordPress sites I have developed and it is the only plugin I use in terms of SEO. If set up correctly, it will improve your site’s SEO on all needed aspects. WordPress SEO forces you to choose a focus keyword when you’re writing your articles, and then makes sure you use that focus keyword everywhere, it also ranks the SEO of all your pages and posts from ‘Bad’, ‘OK’ to ‘Good’ so you know if your content is going to have any chance of ranking on search engines. The best feature about this plugin is that it even tells you how you can improve the performance of each and every page on your site. It may say things such as, you need to include

tags or include an outbound link on your page/post. You will learn a lot about SEO if you run this plugin on your websites. We actually use the SEO Yoast Premium version which allows up to 5 keywords on each page/post/CPT including many other great features which you can read about or purchase here.


5.) Hummingbird Page Speed Optimization

The next 3 set of plugins I’m going to be talking about are plugins offered by WPMU DEV which you can read about more here. There are free versions of these plugins but they also have premium versions which offer a lot more features which I would highly recommend. Hummingbird PRO is an awesome caching plugin. It zips through your site and finds new ways to boost page speed with fine-tuned controls over file compression, minification and full-page, browser and Gravatar caching. Load your pages quicker and score higher on Google PageSpeed Insights with Hummingbird site optimization.


6.) Smush Image Compression and Optimization

This plugin is one of my favourites; it will resize, optimise and compress all of your images with the incredibly powerful and 100% free WordPress image smusher. This uses Lossly compression which will significantly reduce the file sizes of all images on your web site which will definitely increase your sites speed. Again, the premium version of this plugin is 100% recommended as it will allow you to SUPER-Smush all your images along with a few other great features which will allow you to further optimise your site. Need a high Google Speed Test score? This plugin combined with Hummingbird will make the job a piece of cake 😉


7.) Defender Security, Monitoring, and Hack Protection

Security is definitely important when it comes to WordPress, the number of sites I’ve had to restore/repair and remove Malware from is crazy. So make sure you have fully configured a great security plugin to prevent your web site from these kinds of attacks. Defender is layered security for WordPress made easy. And by easy, I mean amazingly easy! No longer do you have to go through hideously complex settings and get a virtual PhD in security. Defender adds all the hardening and security tweaks you need, in just minutes!


8.) Akismet Anti-Spam

Sick and tired of spam comments and junk email from your WordPress site? Akismet has you covered! Akismet checks your comments and contact form submissions against their global database of spam to prevent your site from publishing malicious content. You can review the comment spam it catches on your blog’s “Comments” admin screen.


9.) MailChimp for WordPress

MailChimp for WordPress allows your visitors to subscribe to your newsletter very easily. This plugin helps you grow your MailChimp lists and write better newsletters through various methods. You can create good looking opt-in forms or integrate with any existing form on your sites, like your comment, contact or checkout form.


10.) Classic Editor

Finally, our last plugin which we have made a lot of use from since WordPress 5 is Classic Editor! Classic Editor is an official plugin maintained by the WordPress team that restores the previous (“classic”) WordPress editor and the “Edit Post” screen. It makes it possible to use plugins that extend that screen, add old-style meta boxes, or otherwise depend on the previous editor. By default, this plugin hides all functionality available in the new Block Editor (“Gutenberg”). Since a lot of people are finding it difficult to get their heads around Gutenberg, this is a great quick fix plugin which will restore the editor back to the way you’ve known and loved for a long time.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Why Your Business Needs SEO in 2020 – 10 Reasons to Invest in SEO

We’ve put together a pros list with essentials tips to understand why your business needs SEO in 2020, whether it’s in the future or just in general.

1. SEO Offers Long-Lasting Results for a Business

SEO is a long-term strategy which will bring you long-term benefits. It has a noticeable impact on your business. You probably heard or maybe you’ve asked yourself this question: “How long will it take me to get ranked #1 for my keywords?”. I’ve seen lots of business owners and companies that start doing search engine optimisation and, after a month or two, they just give up and say “SEO doesn’t work” or “We didn’t get the results we needed to justify the cost.”

If you start a new website, it is important to know that you’ll see results in approximately 6 to 12 months. It might seem a big period of time for some, but if done correctly, it will keep your website on SERP and the results you get can last for years. This can have high SEO importance for small businesses that are struggling to succeed.

If you have had a business for some time, then you know how important it is to keep your portfolio and generate conversions. Having search visibility is a great asset for achieving results. SEO can help you by offering visibility in SERP and afterwards with monetary results, but you have to invest in it – time and money.

There are lots of factors that should be taken into consideration when we think about SEO. You need expertise and a feasible plan to achieve SEO success

SEO is and will be a good investment for an online business, which brings us to the next point.

2. You’ll Receive Impressive ROI

SEO brings a great return on investment if you have a healthy budget and an on-going process. Don’t set unrealistic expectations. Budget 6 to 12 months of SEO, otherwise you risk losing money, and you’d better use that budget for something else. Paying for just a few months won’t bring you the results you’re longing about and you’d be like throwing money outside the window.

An investment in SEO is an investment in your business’ future. SEO can bring in about 15 times more clicks than PPC advertising. It is a long-term strategy, as we’ve mentioned before, and it shouldn’t be seen as an immediate way of generating sales. A long-haul plan will bring you a return on investment because SEO is an online marketing strategy with one of the best ROIs.

It might be hard to calculate ROI, but you have lots of analytics you can track and evaluate your goals. Even so, organic SEO is way more powerful than other online marketing tactics, even stronger than paid search ads. SEO is about 5.66 times better than paid search.

The results in the first months of using SEO might be awfully small. But after the 6th month, things start to soar. You’d have to wait until the big leads come pouring, and you’ll need SEO for that.

3. Organic Search Is Often Times the Primary Source of Traffic

Organic search is accountable for a huge part of a website traffic source. Lots of studies strengthen the value of organic search and its importance. Around 51% of all website traffic comes from organic search and only 10% from paid search, 5% for social, and 34% of all other sources.

Search visibility is a great asset and Google owns a significantly larger piece of the search market than competitors such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and other more. We all know the importance of a trusted website; a website that everybody likes is always liked by Google. Quality and constant website optimisation will keep the website as a trusted source by Google and be qualified as a good ranking position on the first page of the search engine results.

There are over 40,000 search queries every second on average on Google, which means 3.5 billion searches per day.

4. SEO Can Be Cheaper Than Other Paid Search Strategies

It can be cheap if we take into consideration a 6-month plan. For SEO you need to invest a lot more money in the first phase, compared to other paid advertising methods where you have to pay from month to month if you want to keep receiving traffic on your website.

Paid search marketing, compared to search engine optimisation, has a shorter time for returning conversion, but your business should invest to see results. As long as you keep paying for results, you’ll get them, which in the long term is not so equitable as SEO.

SEO converts more efficiently, SEM has more speed. Search engine marketing includes every form of paid advertising for your business. Lots of people don’t invest in search engine optimisation because it is expensive at first and desire to look for cheaper alternatives that unfortunately don’t have continuity and stability.

SEO has leverage on improving search engine visibility at a cheaper cost than SEM. The first one is a true investment in your business’ future and not a marketing cost.

5. SEO Is Quantifiable

SEO will provide lots of analytics data for your website. The only struggle you’ll encounter is pulling the data yourself and making decisions for improving your results. It might be a little tricky to understand the data and you’ll have to chew on it more before taking any actions. Any good SEO practitioner will start by finding the rotten data from the pile, which shouldn’t be a big challenge.

There are tools that can help you keep track of your website’s performance. Google Search Console provides data regarding pages that have the best performance, mobile issues regarding your content on-site, indexability.

Google Analytics gives all sorts of data regarding your website and third-party apps if connected. You can see information about:

  • your audience: what they like, what they read and so on;
  • traffic sources & other channels of collecting users: different websites, paid ads, paid search, social and more;
  • viewed content and behavioural actions on site: most clicked pages, particular events.

On top of these two tools, you can opt-in for SEO tools, that show lots of other features such as authority pages, competition ranking, linking situation, on-site errors, duplicate content, slow page speed, content marketing gaps, lack of mobile-friendliness and so much more. Mobile traffic has experienced high growth in the last years. You shouldn’t forget about these elements if you want to grow your business.

A proper way to start would be to make a site audit, then look at the traffic that comes your way and check those pages to see if you need to improve them or redirect the link if the content is obsolete. Next on the agenda would be backlinks evaluation and competitive analysis. So start with on-site technicalities, then move to SEO off-site elements.

6. SEO Offers Credibility and Trust to Your Audience

2020 for sure means trust and credibility more than ever, with the latest migration to HTTPS. That means the goal of SEO should be to build trust and credibility to Google, to the user. User experience and SEO together mean business success. In the old days of SEO, it was simpler to rank by taking all sort of shortcuts. Now, the internet user plays one of the most important roles. You need to know your target audiences very well and to fuel their appeal for your brand to build authority. That way you’ll have the opportunity to quantify your marketing efforts.

Everybody wants traffic, trust, and credibility, but few people really know that UX is involved in this process. If you gain trust and credibility, your website will earn authority, but authority doesn’t come easy. And for that, you need to offer valuable information, have a clean and easy-to-use website. It takes time, patience, effort to make your audience trust your brand and the content you provide. Every business growth needs UX in their lead generation strategy.

Website design such as easy navigation and intuitive site structure are a starting point for creating user-friendly websites. It is very important to have relevant content and description for each section of your menu and every page that you have. Speak the language of the user and don’t try to change the wheel on the natural funnel process otherwise, the user will feel disoriented.

Effective SEO relies on three pillars: authority, relevance and trust. Google has something called the Trust Factor, which is a combination of lots of factors that calculate how trustful a site is. The more trustful a site is, the more likely articles will be ranked higher on Google. A website is considered to be less trustful because it has harmful and/or has low-quality content.

If you want to see how trusted your website is, there are tools that can tell you on a scale from 0 to 100. For example, Majestic Trust Flow is such a metric which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain.

7. Voice Search Keeps Growing and You Need Higher Visibility in Search

Voice search has increased tremendously in the last few years. Even studies showed that. Mary Meeker’ annual Internet Trends report shows that voice search queries are now 35 times larger than they were in 2008 (when voice search was launched).

There’s no doubt that voice search has had accelerated growth and will become even bigger in 2020. Lots of brands developed voice search technologies for assistant apps that listen to the user and give audio results based on their queries.

SoundHound, an audio and speech recognition company has found 4 categories of voice search queries:

  • Personal assistant: that includes to-do lists, scheduled meetings and all sorts of events, texting, calling on the phone plus other day-to-day activities.
  • Fun and entertainment: buying and listening to music, searching movies, TV series and similar actions.
  • General information: web search, news, publications, and similar media.
  • Local information: searching for restaurants, hotels, and places near-by, traffic jams.

You need to make your audience more aware of your brand and make them hear about you more often. It will help you by raising your brand awareness and get further benefits such as authority, traffic, revenue. When implementing SEO is very important to know your users, to connect with them and make them recognise you by the particularity that you have. This way you’ll be memorable and breed brand recall, so you get more customers to stick with your brand. You need to make them always look and search for you.

8. You Can Push Your Audience Down the Funnel With the Right Type of Content

SEO starts right at TOFU, which is not food. It means the top of the funnel. You might make a correlation with food, and think of it as an appetiser. Because SEO is in the first league, where your audience is. You have to attract a large portion of users right from the start, and then push them down the funnel through the middle of the funnel (MOFU) and bottom of the funnel (BOFU) by using other techniques.

In the first phase of the buying cycle, the user lands on our page and you have to maintain them thereby offering valuable content and useful information. So the process of search optimisation starts with keyword research, understanding your audience, learning their language. There are other technical SEO elements that should be taken into consideration, such as high loading speed, high quality and lossless images, mobile-friendly website, un-broken pages and so on.

9. You Can Get More Customers and More Traffic with Local SEO

If we’re talking about the reasons why you need to invest in SEO, then local optimisation should be on the list. Due to the increase of mobile searches and voice searches, local SEO has started to dominate the SEO trends. Now, it became mandatory for every online business.

Searching for any business location on maps helps the user have more trust and knowledge of your business. It can get to you faster and receive recognition through reviews.

Google My Business is a great way to start your local search engine optimisation process. There you can add NAP (name, address, phone) information and you can connect your website, link a social account, add pictures and a lot more.

For example, you have a restaurant near the stadium in Madrid and one of your customers is visiting the stadium and afterwards decides to eat. Then they look for a place that they like nearby him and end up in your restaurant.

You can use local optimisation for your blog and search for local keywords to include in your articles and also to boost your rankings by targeting top positions in Google. If you are targeting for a specific location, then use the Keyword Tool and Content Assistant, which is very simple and easy. For example, if you are targeting real estate school and your business location is Chicago there are two situations:

  • If you want to target only the people from Chicago or who are in Chicago, my recommendation would be to choose the “real estate school” and set the local tracking.
  • In case you want to target other cities besides Chicago, you should choose the option to track “real estate school in Chicago” so you’ll see all the searches made from other cities.

10. You Can Get New Opportunities for Your Business

High-quality SEO can bring you lots of possibilities for building a better business and a bigger brand. Not only will you improve your business, but you’ll also make it sparkle.

When people understand your brand due to a quality search engine optimisation process then you reached a new phase in your business growth. If you have a well-known brand, people will search for you, share your content, ask for guest-post and contact you for collaborations. It can become a love mark, a concept that is used when brand loyalty goes beyond reason. And to create a love mark you need great stories that trigger sensorial effects which goes beyond the monitor. It is also important to demonstrate commitment and empathy to the audience.

Conclusion

SEO is an important part of any inbound marketing plan because it helps people find (then share) your content. A business should invest in SEO to get the desired results.

Implementing quality SEO has lots of benefits for your business, no matter how big or small it is. It will always be beneficial to make the most of your SEO and increase the opportunities to grow. Comparing to other paid search tactics, SEO has the guarantee of a long-term relationship. You’ll invest, and get the results for a more extended period. You don’t have to pump money to keep it going. If done correctly, it will go on by itself.

For some further reading, you can research How To Develop a Profitable Digital Marketing Sales Funnel.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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5 Ways How to Increase Organic Traffic Without Link Building

Link building is one of the most popular ways web owners use to rank their website on the SERPs. It’s also one of the fastest ways to bring Google’s penalty hammer down on your website.

Well, if link building is an effective organic SEO strategy, why ban people from doing it? And if it’s frowned upon by Google and other search engines, why do site owners still risk it? The answer to this has been shrouded in shades of grey for a long time.

Firstly, the problem with backlinking isn’t the act of linking itself; it’s the intent behind it. Websites that have a few links to their web pages from authoritative websites have a good thing going. However, too many web owners take it too far and try to drown their websites in links from unreputable sites, most of them paid for.

Of course, we get the drive; everyone wants to earn wealth and live an improved lifestyle. However, using shady backlinking practices to boost your site’s traffic and, potentially, revenue, is almost guaranteed to end in tears.

Buying backlinks is a massive risk, and it’s only a matter of time before Google’s algorithm fishes out your site. And you can be sure they will, and when they do, there’s no coming back. The introduction of ‘no-follow’ links was a response to spam links; these link types tell websites not to pass on their reputation or vote of confidence to the sites linking to them. Still, no-follow and do-follow links can be useful if you know how to use them, but that’s not the reason for this post.

The truth is that links are still a huge ranking factor for websites even though search engines see most of it as an SEO guideline violation. Thankfully, there are a ton of other ways to boost organic traffic to your website.

You could be building a POD platform like Teespring, an authority blog like Neil Patel, an essay writing service review outfit like Online Writers Rating, etc. Whatever the case, if you’re thinking of how to increase organic traffic, the strategies on this list will prove incredibly useful for you if you do them right.

Focus on researching and putting viral content.

There’s regular content, and there’s viral content. This doesn’t mean that regular content is terrible by any means; however, viral content, by definition, is the kind of content that “breaks the internet” and pulls waves of traffic to your website.

While almost anyone can write and publish regular blog posts, creating viral content is an art form. It takes a higher level of writing and research skills to put out such content successfully. Thankfully, there are few reliable resources online to help with that.

Authority resources like Buzzfeed, Upworthy, and many more have a ton of posts to guide you in writing articles that will go viral. Virality, beyond the writing and research, has to also do with having your finger on the pulse of trends, as they are more likely to go viral.

Another resource for gleaning viral trends is Buzzsumo. It is an established idea generator for insight into trends and trend-worthy article ideas. YouTube is also another great idea generator. You will come across many videos that inspire you about stuff that hasn’t been written about yet, or at least not exhaustively. Develop those and watch your organic traffic grow.

Long-tail keywords are your friend.

Can you make a guess how many people are trying to get traffic with “digital marketing,” “hair care,” “credit cards,” and more? Probably a lot more than you think. There’s just one problem; they’re all doing the wrong thing.

These keywords are generic and very likely oversaturated. Plus, they have no intent behind them anyway. However, imagine instead of trying to rank for “what are credit cards?” you build content around “what are the best no-fee credit cards in Ontario?” Do you see the difference? The latter keyword is a long-tail example and is something people are searching for. Everyone already knows what a credit card is, so no one is searching for the first keyword—unless they’re from another planet, which is just as unlikely.

Long-tail keywords typically have sizeable search volumes that grow with time, so it makes sense to use them to boost organic traffic. Just bear in mind, though, that ranking for long-tail keywords is almost always a long-term tactic. You’re almost guaranteed to see no impact on your traffic in the first few months. But if you’re patient, the results typically start to come in at the six-month mark and beyond, and it can affect your website traffic rankings significantly.

Don’t search for keywords. Search for questions.

Technically, they’re the same thing. However, when most people make a search engine query, they usually phrase them as questions. Quick usage of Google’s autocomplete feature will prove this assertion. What’s more? These are usually long-tail keywords, which means the competition and traffic potential is relatively low and high, respectively.

So how to get traffic to your website using these questions? You’d have to find them first, and besides Google’s autocomplete, places like Quora are a good place to start your search. A quick tip: if you find a Wikipedia page as a top result, the chances are that you may have a shot at the keyword in question. Wikipedia typically doesn’t employ too many backlinks, so showing up as a top result points to the fact that you may be able to rank for the same keyword without risky backlinking practices.

Tools like Moz are also great at sniffing out a page’s domain and page authority. You can use it to analyse the top five results to understand your chances for ranking for any given keyword better.

Niche topics are amazing.

There was a time before Google Panda when crash and burn website experts were raking in the big bucks. All they had to do was create a website and stuff it full of hundreds of pages talking about the exact same niche topic. Thankfully, those days are gone, and Google’s algorithm has prioritised content quality.

Still, this doesn’t negate the usefulness of niche topics. There are so many untapped or undersaturated niches out there that are just waiting to be discovered and optimised. Niche topic sites include gun blogs, health blogs, writing recommendation blogs like Best Writers Online, gaming blogs, gardening blogs, and more. Almost anything could be a niche topic.

So look out for niches that have relatively little competition, and you should be able to create content that will rank for said niche easily.

Look out for markets beyond your geographic location.

Don’t forget; the world is a global village. Just because you live in the United States does not mean you should only target US traffic. Consider creating content for a more global audience. Content marketing is relatively still unpopular in many parts of the world, keyword saturation is still a myth, and many of the practices circa Google Panda still work in these places.

The beautiful thing is that content for these regions can blow up nicely and boost your organic traffic without you needing to build a single backlink.

Final Words

Hopefully, you can see now that how to get traffic to your website isn’t always about link building. The strategies in this post are wonderful to get a superior rankings to boost that will, in turn, grow your organic traffic, risk-free.

Melissa Mauro is a self-improvement author who is always interested in new projects. She wants to create her own writer brand, that’s why Melissa is looking for fresh platforms for the implementation of her ideas. Creativity and unique style make it possible to deliver valuable and engaging content to her ideal reader.

Posted by: Melissa Mauro

Melissa Mauro is a self-improvement author who is always interested in new projects. She wants to create her own writer brand, that’s why Melissa is looking for fresh platforms for the implementation of her ideas. Creativity and unique style make it possible to deliver valuable and engaging content to her ideal reader.

 

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How to Disavow Links – The Ultimate Guide

As we know, in modern times, backlinks are one of the most important factors when it comes to SEO. In this tutorial, we are not talking about acquiring backlinks, but removing them. Why would we remove them? Well, not all links are good backlinks, bad backlinks come with a spam score which gives you a negative score or a spam score. This is why it is good to use the disavow tool to remove unwanted backlinks.

Unlike some other topics, Google has been quite forthcoming on their backlink disavowal views and its place in your search engine optimisation toolbox. Let’s look as to why you may want to disavow a link and how we go about using the tool.

Why Should We Disavow Links?

If your spam score is increasing or poor backlinks are having a negative effect on your SEO, then the disavow tool is what you should be using. If you receive a message from Google in your Webmaster Tools about having ‘Unnatural Links’, you are being penalised whether you are knowingly complicit or not.

An important role for any SEO export is addressing any Google penalties that may arise. It’s not an issue if you stick to white hat SEO, but knowing how to keep a clean backlink profile for your website is vital when it comes to your SEO strategy.

Another great tool you can use to monitor negative backlinks is Moz Domain Analysis tool. This will provide you with metrics for your PA (Page Authority), DA (Domain Authority) and a Spam Score which is all ranked between a value of 1-100. However, I am going to mention here that if we disavow links in Google’s Disavow Tool, it will not take effect on Moz. We are simply using this tool to check which links we could potentially disavow. Unfortunately, Moz doesn’t have any access as to which links have been disavowed from Google, so just within Moz; it won’t reduce your spam score.

We, unfortunately, will not detect that a link has been disavowed, this isn’t something we were able to include in the old or new DA models. Since disavowing links doesn’t actually remove a link, it just signals to Google that the links aren’t important, our crawler will continue to find the link. We are working on having something like that built into Link Explorer, where if you disavow a link in Google, you can also mark it as disavowed in Moz, but I’m afraid that option isn’t available yet.

So, what constitutes a healthy backlink profile?

In general, the majority of organic backlinks can be classified as ‘good backlinks’. They represent the ideal Internet that Google is looking for. One where the website has great content is referenced frequently, naturally and freely. A single backlink won’t really have a big impact on your website, but they will slowly be building a reputation for your website and acknowledge your website to be a trustworthy and authoritative source.

On the other hand, ‘bad backlinks’ are mostly non-organic (with few exceptions). Two of the biggest offenders of this are where people decide to purchase backlinks in a mass order from shady websites. This, and intentional backlink schemes which utilise a private backlink network (PBN). You can read more about this in this article: What do I need to know about buying backlinks in 2020?.

It is also possible to gain ‘organic’ links from spammy websites that are just lists of products and links with no real content. The link was most likely generated by a script/robot, and it is certainly not benefitting your site, in which case, these are the ones we want to be removing.

Negative SEO Attack

Just to add here, with disavowing backlinks, you have to be really careful. It is a serious action. that can significantly impact your search ranking, whether it’s for the better or worse, so be very careful with the links you wish to disavow.

Google considers it a pretty last-resort option. You can find this in Webmaster Tools > Advanced and there are 3 warning screens you have to click through before you can upload a disavowal file.

In general, you should only disavow a link that you know for sure is bringing you down. Check the Google Quality Guidelines for a more exhaustive list.

Note that a link from a low-traffic or low domain authority site is not a bad link. It probably won’t contribute much individually, but every link is a vote of confidence in your site that Google takes into account. Obviously high ranking PA / DA websites will increase your score quicker, but a thousand low-quality PA / DA websites linking to your website is also helping you as well.

So, What Happens When You Disavow a Backlink?

Essentially, this is a request for Google to ignore those links to your domain. If the link disavow is successful, it won’t be counted for or against you when determining ranking in the search results.

Do note, Google is not obligated to honour your request to disavow the links. If you have a look in their documentation, you will see that it is only a suggestion to disavow the links that you are requesting. Also, this can take up to 48 hours before it takes effect on your websites search ranking.

Is it possible to undo a link disavow?

It is indeed. You are always able to download your current disavow file and edit it to your requirements. I wouldn’t edit it too frequently, you really want to be sure that the links in which you want to disavow are the right ones and the ones you wish to stick with.

How to do I Disavow Links in Google Search Console?

If you have a Google Analytics tracking tag on your website then you will also have access to Google’s Search Console tool.

Within the Google Console, you can conduct a link audit from the Link Report page. Just click the Export External Links button on the top right of the screen then select the More Sample Links option. You can export this file if you wish as well.

Once you have determined which links you are sure you wish to disavow, you will need to create a text file (*.txt) which you can upload to the Google Disavow Tool. With this, you need to follow a specific format but it’s really simple. The format goes as follows:

  • Each entry has to be on a different link
  • Each entry needs to begin with domain:
  • You can name the filename of the text file as anything you like

Following these rules, here is an example of how you can block either a complete domain or just a specific page:


# Pages to disavow
https://spam-website.com/this-is-a-bad-link
https://spammy-website.com/oh-damn-another-bad-link

# Domains to disavow
domain:spam-website.com
domain:super-spammy.org

Blacklisting the entire domain will save you quite some time over blocking just a specific URL. However, there are few instances in which you would want to disavow a single link from a site but still allow other links from that domain, but that’s why the option is available.

Head over to the Google Disavow Tool, select your domain and click through all of the warnings prompts until you reach the dialogue box that allows you to browse your folders and choose a file to upload. Select the disavow file you already created, and select Open to upload it to the disavow tool.

Within the next day or so, Google will no longer take the listed domains into account when determining your pages’ ranking.

Conclusion

Disavowing links can be intimidating if you don’t know what to do, so be sure you know what you are doing before adding a list of domains/pages. You can potentially ruin your SEO if you abuse disavowing, so it’s crucial to get it right.

We think every site owner needs to know about disavowing. It can mean the difference between a clean link profile and a spammy one. Plus, there are so many benefits to disavowing links correctly. Why? Well, your website will most likely get a book in ranking which will result in a higher ranking and more traffic to your website.

As already mentioned though, you don’t want to disavow links if you can help it; a manual removal is always preferable.

Only disavow links when you have no other choice. In this case, don’t be afraid to use the Disavow Tool, at the end of the day, that’s why it’s readily available.

Hopefully, you have a better understanding of why you should disavow links and when you should do it. It can be a bit of a daunting task, but once you get used to it, it’s super easy.

Has the disavow tool ever helped you in the past? How much did it improve your rankings? Let us know! 🙂

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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