Behind The Scenes: How To Use Copywriting To Improve Your Page Rank

If you’re starting to thread your way to SEO (or search engine optimisation) for your business, you probably already know you need several experts to help you. After all, there’s a lot of coding involved – but is that all there is?

The answer is no, fortunately. You can get a few things done by using copywriting, the art of creating written content for advertising.

Copywriting is necessary now more than ever. In digital marketing, you need the right content, the right calls to action, or your design efforts fall flat.

Therefore, copywriting can help you when it comes to SEO too. In this article, we’ll discuss a few tips that can help you evaluate an SEO copywriter’s work when hiring – or do it yourself if you have the time and availability to learn. Let’s dive in.

1. Use keywords naturally

Have you ever heard of the term “keyword stuffing”? In case you’re curious, that’s not a turkey recipe. It’s a practice in which the target keyword for a page is overused, rendering the text completely impossible to read. But let’s start from the beginning.

The right SEO professional will help you understand which keywords you should target in order to rank for the searches that are most likely to bring you website visitors or prospects. Now, you should use these keywords in your content and at least one of the headings, but you cannot overdo it. The best SEO content is good for readers first. If a human reader cannot understand what you’re talking about, a search engine will not prioritise your content either.

Hence the expression “naturally”. Use the target keyword in a way that does not hinder readability, on the contrary: it improves it.

2. Choose your keywords wisely

As we mentioned in the previous section, you need to choose your target keywords carefully. In most cases, unless you have been online for ages and have a very high domain authority (a set of metrics that are gathered to garner the quality of a website, according to Moz), we recommend going for long-tail keywords.

These keywords are more specific, and therefore, have a lower competition level. Lower competition makes it easier to rank for these keywords, increasing your page rank.

3. Aim for featured snippets

Featured snippets are the so called “result zero”, which means that the user does not have to click to read the answer to their question. This is an example of a featured snippet:

The way to write for featured snippets is to simply think about a common question related to your product or service, and write a short answer to that question in your website pages or blog posts.

By ranking with a featured snippet, you might make it to the first page twice. Plus, featured snippets and people also ask boxes are great to boost your page rank.

4. Format your content using headings and images

If you already know headers are a great place to add instances of your target keywords, you’re going to be alright. Optimising your headers for your keywords is important, but headers also serve another purpose: they help you split up your content in bite-sized chunks. This makes it easier for users to read it, as large blocks of text are kind of demoralising for readers.

Plus, images also help readers understand the content. We recommend using infographics if you have a lot of data you want to save in an image, but keep in mind that crawlers do not read images apart from the alt-tag (a string of text that the search engine crawler reads to make sense of images).

About alt-tags, these can also be useful when it comes to text accessibility, as readers for visually impaired users can only guess what the image is about according to the alt-tag text.

5. Include useful internal links

Internal links are not always about blowing your own trumpet. If you have other resources on your website that can complement the piece of content you’re working on, do add an internal link.

This also makes it easier for all pages in your website to rank since you are creating connections that crawlers can read and follow.

A page with no links towards it might not exist at all, since crawlers will pretty much ignore it.

Wrapping Up

We hope you’ve enjoyed our top five tips for SEO copywriting! If you need help with copywriting or any other SEO task, reach out at [email protected] and we’ll be delighted to help.

If you’re more like a self-taught solopreneur, you can find a lot of advice on SEO learning in other articles on our blog such as:

Why User Experience Is Vital for Quality SEO

The 4 best SEO practices for 2020 and beyond

 

Vanessa M - Profile

Posted by: Vanessa M

Vanessa Marcos is a writer and social media manager whose passion is copywriting and getting words together to create new stuff. #creativewriting #copywriting Love her writing? Find out more at Calma Copywriting.

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Top 5 WordPress Plugins to Improve On-Site Search

The website pages do not load as fast as they should be — this is the most common problem for web designers. Such a flaw may cause sales to decline. It’s really concerning to marketers as buyers become less patient. This is especially true for people who use mobile devices. If consumers do not see the page loaded after a maximum of 2-3 seconds, they click “back” in the browser or close the window.

Of course, most incidents affect the effectiveness of sales. To fix such flaws, the developers suggest installing a variety of plugins that improve the attractiveness of the web resource, including on-site search tools. In addition, your site’s position in Google results also depends to some extent on loading speed. So, such a problem has to be solved somehow. We will talk about this in our article.

Best Products & Tips for Use

On sites with a lot of pages, the searching bar is becoming more important. Marketers are confident that any slowdown in loading speeds will negatively affect the customer experience and reduce the purchase likelihood. While navigation is useful, it is the search bar that will provide the user with the most viewed content. So, no developer can do without plugins and other tools. Created for different programming languages, such add-ons may differ in essence and characteristics. Here are the most popular products for those who prefer WordPress:

#1. Ajax Search

This is the best plugin that helps shoppers find products in an online store. Most consumers want to see results in 2-3 seconds. With Ajax Search, they certainly won’t be disappointed. It’s a highly customisable product — people can display thumbnails, icons, prices, and promotions with real-time results. This bar can also be added to various categories or store pages. Besides, the Ajax plugin runs on multilingual platforms.

With Ajax Search, people can find products or SKUs. This tool displays prices, images, and descriptions along with an “Add to Cart” button that pops up right into the form. Although this sometimes has the opposite effect and makes it harder to work with the platform. To keep it simple, website caching can be configured to save all pages to disk as static files for faster display. Such a method is best for hosting based on fast SSD drives.

#2. SearchWP

In these golden days, when the market is saturated with goods, and the competition is getting tougher every year, a variety of tools and techniques are very useful for online sales. SearchWP is the most common custom bar for stores based on WordPress. Installing such an add-on is definitely the right step. This tool allows all site visitors and moderators to search for a keyword in the post/page title, different content. Besides, people can customise it in categories, articles or visual content, tags, and even comments. This significantly speeds up page loading. The same goes for snippets or taxonomies.

Of course, the installation of the SearchWP is a good solution for most websites. This is confirmed by dozens of reviews from developers and aspiring entrepreneurs. Such a tool offers the best features and it is affordable for any business. SearchWP is compatible with WooCommerce that makes the promotion of all products extremely effective. Although to use the add-on correctly, people will have to tinker a little with the settings.

Developers offer to control the algorithm by using numbers from 1 to 10 (with 10 being the highest) for all types of content. Such customisation makes it easier to filter pages and monitor the activity. SearchWP is very effective for forums, crypto exchanges like ICOholder, and other platforms. Upon activation, this plugin will automatically index all content that was previously published on the web resource and replace the default engine that integrates into all WordPress web resources.

#3. ElasticPress

It’s another popular search service for WordPress that is based on ElasticSearch. Such a tool performs cloud searches through third-party platforms and shows results at lightning speed. Installing ElasticPress is the best way to increase visitor engagement. Such a plugin provides detailed information about search behaviour. This means that the store owners — by analysing the activity — will be able to draw conclusions about the effectiveness of SEO. The ElasticPress is easy to use and can be integrated into any WordPress website. Among the main advantages of the product:

  • Faster, more accurate search
  • Friendly interface
  • Flexible customisation
  • Versatility

This system instantly shows results when users start typing. So if you have hundreds of pages on your online store, this plugin will come in handy. Such functionality works well on any WooCommerce platform.

#4. Ivory Bar

The Ivory is a common WordPress plugin available for free. Providing excellent capabilities for both the managers and buyers, a universal tool helps to increase sales. This bar is installed by over 10,000 users. With such a platform, people can create new custom forms as well as integrate the bar into any part of the code.

If you want to buy it, there are two options to choose from: Pro Plan starts at $19.99 annually or as a lifetime license for $99.99. With an easy-to-use search builder, people can customise content to suit specific requirements. This tool offers pages grouping and autocompletes as well as instant results, JavaScript, or API integration.

#5. WP Google Bar

If you are looking for a free solution with the highest performance, this is the best version. By installing WP Google, people can replace the default functionality with a custom tool. Setting all parameters is simplified as much as possible:

  • The first step is to create a Google Custom Bar for your website.
  • After that, developers must copy the engine ID and paste it into the bar settings.

This tool ranks all results by relevance, not date. This means all visitors will see content that is in line with marketing trends. Most sites run this bar without any problems since the functionality is very flexible.

In Summary

Since search tools are the backbone of any web resource, it makes sense to install a plugin that delivers advanced functionality on your site. It is the best way for marketers to track analytics and consumer behaviour. Any search bar is key for sales funnel or usability. Take a look at sites like eBay or Amazon to make sure that the problems that we have covered in this article are relevant.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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5 Simple Steps To Determine Keywords For Your Business

If you run a business, you know how competitive and overcrowded the market is today, in nearly every industry. It seems next to impossible to stand out in such a crowd. Needless to say, your competitors have already established a foothold in the market and they’ve gained a head start, which makes it even more important for you to start gaining speed.

So, what can a business do in this type of environment? Optimise for SEO (Search Engine Optimisation).

This marketing strategy provides every business with an opportunity to truly stand out when implemented correctly.

It goes without saying that reaching your target audience and making them aware of your brand and what you have to offer is vital for business success. SEO can help you get there and achieve more, even if you have few resources at your disposal.

That being said, the foundation of every SEO campaign is keywords. Keywords are short phrases people type in search bars to find what they need online. If you rank well for the same keywords your target audience uses, you’ll immediately become more available, accessible and visible to your target consumers.

But how do you choose the right keywords that will get you the desired results? Let’s find out, shall we? Here are five simple steps to determine keywords for your business.

Step #1: Brainstorm Ideas

Before you actually start researching various keywords for your business, you should take the time to brainstorm some ideas that come to mind. The best way to start is to put yourself in the shoes of your average customer.

So, what would you type in the Google search bar if you were looking for your own products or services? This can give you some out-of-the-box ideas on how to proceed. Of course, what you think people will type in the browser search bar can largely differ from what they actually search for, but this first step can help you get in the right mindset for the process.

It requires in-depth research and a strong understanding of your target audience, including their search intent. By typing in a certain keyword, what does your target audience hope to find?

Step #2: Research Your Audience

Your audience’s behaviour online is the key to understanding which keywords they use to look up something online and why. After all, the purpose of keywords is to match your content with that of the user intent.

Keywords help search engines understand the context of your content so they can present it to consumers that search for something specific. How effective your strategy depends on a lot of different ranking factors and your overall SEO efforts, but that’s another topic for another day. Today, we’re focusing on the first step in the overall strategy, which is keywords.

That said, researching your target audience is an essential part of your overall keyword research strategy. Here are a couple of questions you should seek answers to so that you can better understand your designated customers.

  • Does your target audience have a specific question they need answers to?
  • Are they comparing prices or simply comparing products and services?
  • Are they looking for something specific or a product/service in a more general category?
  • Do they want to buy something or are they simply casually browsing the web?

Now, finding the right answers might be trickier than it seems, so here are a few tips on how you can get there.

Ask consumers for feedback

If you happen to have a consumer base already, you can ask your existing customers about how they perform their search online and why. Send out an email survey or create a quick prompt on your website that entices existing customers to provide feedback.

If you’re able to make changes and improve your processes based on customer feedback then consumers will appreciate you even more. That’s why asking for feedback can reveal more than you’ve expected.

Here’s an example: A consumer might reveal that they use specific phrases to find not just products but a specific website that matches their needs so that they can browse offers seamlessly.

If your website doesn’t directly match consumer needs then ranking for the right keyword won’t do you any good. If you need a little help perfecting your user experience, find the best web development company in Houston, and see what they have to offer so that you can upgrade your website to be as user-friendly as possible. This way, if a keyword search brings a prospective customer to your site, they’ll be more likely to stick around and browse your offering.

Get involved with the community

Forums and social media groups are basically a gold mine of information online. Joining these community groups can tell you a lot about your target audience. You can identify their pain points, understand their habits, determine their needs, preferences, expectations and demands.

This information is vital for developing a keyword strategy that will improve your SEO efforts in the long run. While you’re out and about doing research, you can also establish a more meaningful relationship with your audience that will help you out later on when your business starts to grow and develop further.

Step #3: Consider Long-tail Keywords

Once you’ve done your research and gained a better understanding of your audience, it’s time to choose the keywords you want to try to rank for. Keep in mind that there’s a lot of competition surrounding keywords, especially short-tail ones that are quite broad, such as “pizza,” for example.

Therefore, going for the obvious choice may not be such a good idea after all. Instead, consider using long-tail keywords that are more specific, such as “gluten-free pizza” and even “gluten-free mushroom veggie pizza,” for instance.

These keywords may have a lower search volume than “pizza,” but if they are directly related to your offering, they will attract the right kind of audience — people who are not just searching for pizza, but want gluten-free mushroom veggie pizza specifically.

Consumers who use long-tail phrases when conducting online research tend to look for specific things and they are likely already ready to take the desired action. That means more organic traffic for selected keywords and more qualified leads. In other words, less is more when you consider there’s more quality to be had.

Step #4: Implement Your Selected Keywords

As mentioned before, keywords match your content with user intent so it’s very important that you implement the keywords throughout your website to start the process of trying to rank in search results.

If you want consumers to explore your content once being led to it by keywords and search engines, it’s vital that you provide them with an exceptional browsing experience. That might mean looking for the best company that specialises in web design in New York City or an agency local to you.

Keyword implementation is essential for SEO. Once you begin your journey, it’s important to keep it up. Constantly perform research and stay on top of industry trends to help propel yourself ahead of the competition. Here are a couple of things you should do regarding proper keyword implementation in your content:

  • Avoid keyword stuffing
  • Implement keywords throughout your site, including landing pages, articles and blog posts
  • Use on-page SEO to ensure search engines can crawl and index your pages
  • Implement keywords in Meta descriptions and title tags
  • Use keywords in anchor text when conducting link building and guest posting
  • Implement keywords in your URLs

Step #5: Diversify Your Keyword List

Over time, your keywords will either gain or lose volume and relevance. It’s very important that you have multiple keywords in mind and avoid sticking to a selected few all the time. Like any other marketing strategy, SEO evolves and priorities change, especially when you consider the fact that search engines like Google update their algorithms multiple times a day.

That’s why you’ll have to abandon some keywords and find new ones when an opportunity presents itself. This is just part of the journey you have to keep in mind. Furthermore, keep an eye on your competitors.

The keywords they use can help you devise your own strategy and help you gain a competitive advantage. If they start changing their keyword preferences it may indicate a change that’s about to happen so you can properly prepare for it and not get left behind.

In addition, consumers will also change their behaviours from time to time. That means your keyword strategy must change as well. A good example is that a lot of consumers are switching to voice search from traditional browser typing. That means a whole new keyword strategy that can adapt to this shift in consumer preferences.

Wrapping Up

Keywords are still as relevant to SEO as they were before, even though some experts might suggest that other factors have surpassed them in importance. Instead of experimenting, it’s always better to rely on things that have proven to provide viable results time and time again.

Keywords have proven their worth and their value over time. If you find the right keywords for your business it will undoubtedly help your company increase traffic and in turn, conversions. The rest of your efforts will only serve to complement your keyword strategy and take your SEO campaign to a whole new level.

Posted by: Christopher

Christopher is a digital marketing specialist and a freelance blogger. He is focused on new web tech trends and digital voice distribution across different channels. In his free time Christopher plays drums and Magic: the Gathering.

 

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SEO-Friendly Web Design: Boost Your Site’s Visibility in Search Results

53% of all trackable website traffic comes from organic search, and it drives 6% of all online revenue, on average.

So, SEO-friendly web design is likely to boost your site’s organic search traffic. Plus, there’s a good chance for your sales or conversions to grow.

If you wish to get the most out of it, you need to design websites with USERS and SEARCH ENGINES in mind.

In this post, we will discuss seven tips that will help you in implementing SEO-friendly web design.

Getting Started

But before we dive in, test your site’s overall SEO health. Otherwise, your efforts to boost its visibility might not give expected results.

Run a quick website audit using the free Website Checker Tool and check your on-page SEO, site speed, traffic, etc.

If you find minor issues, you can fix them immediately. For the major ones, you need to go ahead and do a website redesign.

Next, you can follow these tips and enhance your site’s visibility in the search results.

1. Remove Intrusive Pop-ups and Ads

Picture this: You land on a page, and a series of pop-ups welcome you. Isn’t it annoying?

You’d click the back button and go away as soon as you experienced it. And I would do that too.

Such user behaviour can negatively impact your conversions and SEO. Google penalises pages with intrusive interstitials.

It includes popups, layovers, and advertisements that are typically not responsive, cover most of the content on the screen and are difficult to close.

So, if your site has many intrusive pop-ups and ads, remove the ones you don’t need at first.

With that, you can keep useful pop-ups like exit messages, cookie warnings, subscription requests, etc.

But, remember, less is better.

2. Use Clear CTAs (Call To Action)

Call To Action buttons direct users to perform a specific action.

For example, the ‘Try For Free’ button on RankWatch’s homepage tells users what would happen when they click on it.

But, if it read something like ‘Take The Ride’ or ‘Experience The Change,’ it would confuse the readers. Consequently, users will ignore the button and not click on it.

So, carefully look at the CTAs on your site, and ensure they make sense. If you can improve them and get more clicks, do it.

It will help reduce your site’s bounce rate and enhance its search visibility.

3. Make Navigation Easy

The website navigation makes it easy for users to find the pages they are looking for. It encourages visitors to interact with your site and stay longer.

But, if your site’s navigation is not clear and doesn’t link to the most important pages, it will not serve the purpose.

Here’s how bad navigation looks like:

It is neither clean nor user-friendly.

Now, look at the present website navigation of the same site:

They have improved it tremendously, and it is super easy to navigate their site now.

So, you must rethink how your navigation works and if it benefits your users. Change the layout, remove unimportant links, etc., as required.

You can even ask your users for their feedback and make your site’s navigation better for them.

As your site’s user experience is enhanced, more users will stay on your site. And it will help improve your site’s visibility in search results.

4. Implement Mobile-First Design

As of July 2021, 55.89% of people browse the web via mobile devices. So, it is safe to assume that most visitors to your site come from mobile devices.

Also, Google uses mobile-first indexing and ONLY looks at the mobile version of your pages while ranking them in SERPs.

So, you need to ensure that both users and search engines can access your site without hassle.

But, there’s no point in designing a site for ‘desktop’ first and then creating its mobile version.

Instead, use responsive web design and make your site ready to serve users and search engines.

If you don’t know where to begin, check the mobile-friendliness of your site using the free Mobile-Friendly Test Tool.

5. Improve Page Loading Speed

70% of customers say that page speed impacts their purchasing decisions. If you make your customers wait for a response, they will turn to your competitors.

Supporting this, in 2010, Google made page speed a ranking factor not just for search but for ads too. It recommends that a page must load within 3 seconds for the best results.

Simply put, your site must load as fast as possible. Compress images and videos, reduce JavaScript, etc., to reduce the page loading time.

You can use Google’s Page Speed Insights Tool to get a detailed analysis of your page speed.

It will list the relevant page speed problems under ‘Diagnostics’ and give your suggestions under ‘Opportunities’.

If you have lots of slow pages and need improvement, start with the most important pages first. Fast loading will enhance the search visibility of your pages.

6. Use HTTPS Security

Google considers HTTPS as a ranking factor since 2014. So, websites with an SSL certificate (https://) have an added advantage in SERPs.

Besides this, HTTPS protects the integrity and confidentiality of data between the user’s computer and the site.

The data you are sending to or receiving from the site is encrypted. So, it becomes difficult for intruders to tamper with communications between the site and the user’s browsers.

So, I would suggest that all sites have HTTPs. If you are not using HTTPS yet, it is time to get an SSL certificate.

Let’s Encrypt, a non-profit organization backed by various companies, including Google, offers free SSL certificates.

You can easily get one from them and secure your site. However, keep in mind that HTTPS applies to your entire site. It shouldn’t be like some pages have HTTP and others have HTTPS.

7. Focus On Internal Linking

Search engines are always crawling the internet to discover and index new pages.

An internal link, which points to another page on the same website, helps search bots speed up this process.

While crawling a page, the search bots follow the links. The pages existing in their database are updated while the new pages are indexed.

So, internal linking helps your pages to appear in the SERPs. Besides this, users can also discover new pages on your site with internal links.

Now, you don’t just have to use internal links. You have to use them at relevant places. Plus, you must use appropriate anchor text.

If you are not using internal links yet, start using them and boost your site’s visibility in organic search results.

Strive for SEO-Friendly Web Design

SEO and web design keep changing from time to time. You should always keep an eye on the latest SEO updates and trends. Being forewarned helps you to be forearmed.

For now, you can take help from the tips mentioned above and make your site SEO-friendly!

Do you have any other questions related to SEO-friendly web design? Let me know your thoughts in the comment section below.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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An Ultimate Guide to WooCommerce SEO For Your Products

For many newbies, running a digital store may seem complicated. Choosing the right platform and going into details of a proper promotion strategy is a responsible moment at the start. We are here to present the WooCommerce platform and explain how you can use WooCommerce SEO to make Google love your store.

Understanding WooCommerce

WooCommerce is a WordPress plugin designed for those who want to build an eCommerce store. This platform has a solid and productive foundation of WordPress, so you can realise the potential that the most popular and effective content management system offers to you while creating your unique eCommerce space.

WooCommerce inherits useful WordPress features that you can implement on your website. It is an open-space platform where every detail is fully customisable, so as a result, you will have a functional one-of-a-kind digital store.

Additionally, WooCommerce adopts the SEO-friendliness of WordPress, which means you immediately get a set of built-in optimisation features. But do you really need to get into SEO and perform it in your store? What are the advantages of SEO WooCommerce? Let us dive deeper into search engine optimisation and what you will get from it.

The Value of WooCommerce SEO

Search engine optimisation helps people across the net improve the performance of their blogs, websites, and digital stores. SEO tools and means aim at interaction with search engines, which can help you reach your business goals.

Here is what the magic of WooCommerce SEO can do for your store:

  • Better user experience. You optimize a website or a store guided by search engine rules. However, as a result, you will have a space that is easy and comfortable to use: an intuitive interface, fast page speed, informative content, pleasant design, etc. The better SEO you provide, the more visitors will get satisfaction later on.
  • Improve your ranking. The ultimate goal of SEO is letting Google notice you and improve your rankings in search results and thus make your website visible to a larger number of users.
  • Increase sales. The better traffic inflow you get, the more people you can convert into leads. Along with other positive side effects of optimization, your visitors will more likely tend to buy your products or pay for your service.
  • Enhance the authority of your store. By having your store on top of search results, you will increase the trustworthiness, authority, and overall reputation of your website. That is a fertile ground for productive partnerships.
  • Make the outcomes last longer. Unlike other marketing methods, SEO has middle- to long-term effects. It is a systematic approach that requires constant effort investments, but after all, you will enjoy your results for a longer time.

As mentioned above, WooCommerce has a great SEO basis. However, you can take a step further and enhance your optimisation performance. How can you improve and sustain the SEO WooCommerce space to make Google rank you higher and provide high-quality organic traffic? Read on to discover the 5 best tips on how to enhance WooCommerce SEO for your website.

5 Steps to Optimise Your WooCommerce Store

1. Work on WordPress Setup

As long as WooCommerce is a WordPress plugin, make sure you adjust this system for SEO. For that, using special extensions may be helpful. You can try out a popular Yoast SEO plugin to create a credible SEO basis for your further work.

2. Optimise Your Product Page

Optimising each component of your product page will increase your chances to get visible in Google queries. Work on the following parts of your page:

  • Product SEO title and URL;
  • Meta descriptions;
  • Categories and WooCommerce tags.

If all these components comply with basic SEO requirements, you will already improve your optimisation drastically.

3. Consider Adding Alt Text to Your Images

Even product images can become an object of WooCommerce SEO. Alt text attracts visitors who use image search. Moreover, it is an SEO signal for Google, as its initial aim is to help users quickly find what they are looking for. Alt text is a great place for keywords, too, if it describes the product comprehensively.

4. Provide Technical SEO

Whether you work on WooCommerce SEO or SEO for Shopify a store, technical optimisation is a must. A clear website structure, simple navigation and WooCommerce search in the store, intuitive design, a higher page speed, and mobile optimisation are obligatory SEO components. Not only are they crucial for Google rankings but they also make it easier and more satisfying for your visitors to scroll your WooCommerce store.

Take Care of Security

A good SEO specialist will always insist on proper security control for your store. First, this will enhance your reputation and will never harm your visitors. Second, Google always strives to create a safe space for Internet users. If your website is insecure, this can lead to dramatic consequences like Google penalties.

What Comes Next?

After you perform these basics of WooCommerce SEO, you will have a great basis for your further work. Never hesitate to learn more about this process, check for more details to cover other aspects of SEO for your store.

Effective optimisation means constant improvement and looking for more opportunities. Do not forget about the basics of website SEO, learn on tmcnet.com about backlinks, and get a professional consultation if you are feeling stuck. WooCommerce SEO is all about effort and consistency, but the results will be impressive!

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Why User Experience Is Vital for Quality SEO

There was a time when search engine optimization (SEO) was all about backlinking and keyword stuffing. Not anymore. These days, Google is increasingly focused on your site’s overall user experience (UX). Let’s take a closer look at why UX matters for SEO. 

User experience (UX) quality, which includes making your site easy to navigate and producing regular engaging content, has become one of the top factors in getting high Google rankings. Stuffing your text with keywords and building backlinks are not effective SEO strategies anymore. Whether you’ve got an eCommerce shop selling lampshades, or an online casino with games like Sizzling Hot, Google is most interested in how your visitors interact with the content. Not convinced yet? Then check out this article. We’ll go through the top reasons why user experience plays a role in search engine rankings. And we’ll also share advice on how to improve your position. Let’s get started.

Google Gets Smarter Every Day

There used to be a time when user experience for SEO was pretty irrelevant. Google was primarily interested in how connected your content was with the keyword typed into the search bar. Plus, the search engine determined your trustworthiness by the number of reputable sites linking to you. But in 2021, Google got a new tool to pick the top search results: the RankBrain algorithm. And one of the primary criteria this machine learning system detects is the user experience on a website. It measures over 150 factors of user behaviour, including session duration and pages per session. If your videos and posts do not tailor to your customers’ searches, the user experience is not good, and visitors won’t explore deeper into your website. That causes a high bounce rate, and RankBrain informs Google about it. As a result, you get a lower rank.

Improving the User Experience via Better Content

So, how to enhance the user experience? It all starts with giving your visitors comprehensive content that answers 100% to what they’re searching for. That creates a positive experience that’s good for your business. And it’s also beneficial for Google because satisfied users are likely to use Google for their new searches. Unfortunately, a big chunk of content on the web is reiterated, rehashed, stuffed with keywords, and offers very little value to the customer. These uninspired and uninformative writings do no good for Google’s reputation if the search engine ranks them high.

How to Improve Your Content

To create valuable content, you need to step into your customers’ shoes for a minute and think about what they are hoping to find when searching for a specific keyword. If, for example, they type in “dog grooming,” they don’t want to read a general article about pets with the keyword “dog grooming” stuffed in every paragraph. A comprehensive guide on the best ways to groom a specific breed of dog will be much more valuable. Or a detailed comparison of the best grooming products for dogs with lots of hair.

Making sure your information is specific and relevant is only the first step in keeping your audience’s interest. For the best user experience and the highest rankings, you need to go further. Share unique stories about your brand, provide ingenious industry-specific solutions, publish highly relevant case studies, etc. The aim is to offer people something your competitors don’t have. That’ll make them stay on your site longer, and it improves your SEO.

businessman loudspeaker

Site Navigation – Keep It Simple

Does your website have overly complex navigation? That can cause plenty of confusion for users and increase the time it takes to complete their tasks. And nobody is likely to return to a site that takes too much of their time.

So if possible, keep the number of pages low, and organise them in a user-friendly way. That means having a simple short menu, making sure your search box works, having zero error pages, and clearly divided categories. All this will also help Google understand what your site is about, which can improve your rankings.

Headings to Identify Content – Use Them

The thing is that before people read your posts, they will check the headings of the content to see if it provides an answer to what they’re searching for. So having titles using H2-H6 (H1 should be preserved for the title only) tags point the reader quickly to the information that interests them. Plus, Google crawlers interpret your content based on H2 tags.

Make the Pages Load as Fast as Possible

Regardless of how engaging your site is, the user experience with slow loading pages will always be a nightmare. More than half of consumers will leave the website immediately if it takes more than 3(!) seconds to load. So choose a fast web-host server, clean up your code, compress images, and do everything possible to make the pages load super fast.

Make Your Website Mobile-Friendly

Everybody has a smartphone these days, so mobile-friendliness is a must in providing the best user experience. Pay attention to how variables like images, text, and overall layout of your page translate to a mobile screen. Keeping everything clear and to the point improves your site’s usability and, therefore, its Google ranking.

Test Your UX Efforts

The best way to gain user experience knowledge and understand how it affects your SEO is to A/B test every new feature. Come up with at least two variations for every UX improvement you’re planning to make. For example, if you’re going to make your text bigger, try both a medium and a large letter size. Testing allows you to see which variables drive more engagement, get more clicks, and ultimately, get you a higher Google rank.

mobile app ux apps cellphone

Conclusion

The bottom line is this: user experience will affect Google ratings. Their primary aim is to give their users relevant and easily accessible results. That goal has helped Google become the number one search engine on the internet with a consistently growing user base. And since user experience is important to Google, easy site navigation, valuable content, mobile-friendliness, and fast loading times can all help you rank higher in the search results. So start improving your UX today, and effective SEO will follow.

Have you enhanced the user experience for your eCommerce site lately? Let us know what impact it had on your Google ratings.

Posted by: Darrell Rios

Darrell Rios is a former journalist and owner of several local shops. Now in his spare time he writes about business and entrepreneurship, as he has extensive experience in organising startups and business analytics.

 

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How to Attract More Visitors: 5 Ways to Diversify Your Website

A website’s efficacy is determined by its content because a visitor comes to a web resource for useful information. High-quality, interesting and unique site content is already half of the success. Let’s consider the main types of content, the requirements for them, and the directions of work with content.

Why Is Unique Content Important?

The most common definition of content is textual content, with video and audio materials coming in second. It’s impossible to boost the productivity of your online company and get your site to the top of search rankings without high-quality content.

Any information provided by the site should be useful to the consumer. In practice, readers do not have a high level of confidence in advertisement publications. On the other hand, trustworthy and relevant expert-type content encourages visitors to remain on the web and click the Buy button.

It is also worth mentioning that the search engine algorithms display only sites with the highest quality content in the top results. In order to identify them, special behavioural ranking factors have been developed. That allows search engines to determine how much the page is in demand by users.

5 Main Content Types You Need to Use

Filling the site with content is an essential task. As previously stated, high-quality website content includes more than just texts and illustrations. It also must include video and audio, as well as link material, headings, and tags.

1. Text Content. Copyright

Text created from scratch by a professional journalist or copywriter is preferred by search engines and, of course, users. The author’s material increases the loyalty of site visitors to the product, which means it has a positive effect on conversion and sales. So, if you have such a question as “Where can I find unique content?”, you can go to a professional essay writing service to get remarkable texts for your website. Or hire a social media manager with experience in the field of your business. It can aid in improved marketing and SEO rankings. As a result, your website will become more recognisable.

Good to know…

The results of numerous studies show that long texts increase conversions better than short ones. So, the Quick Sprout blog analysed the dependence of the number of “tweets” and “likes” on the text size and revealed a pattern. Posts with over 1500 words of content earned 68.1 percent more “tweets” and 22.6 percent more Facebook “likes” on average than posts with less than 1,500 words.

2. Audio Materials And Podcasts

Audio content includes any sound clips – music, recordings of interviews, podcasts, lectures, webinars. The most valuable audio content is the one that the client cannot hear anywhere else. Audio materials can be used as educational materials to increase the level of trust and awareness of the product. On selling sites it can be audio instructions, on image sites – various presentations, lectures by authoritative experts, etc.

3. Videos

Video content is a variety of clips, video tutorials, screencasts, educational videos, films, video presentations, virtual tours, and much more. You can shoot by yourself, take videos from free sources, buy or even involve users in such content creation – for example, by organising video contests. A study by Eyeview has shown that posting high-quality video content can increase website conversions by 86%.

By the way…

Search engines cannot determine the originality of audio and video content, but this does not mean that such site content is useless. It encourages users to stay longer on the website, which is factored into the ranking.

4. Images

Images include not only pictures but also animation, photographs, diagrams, screenshots, slides. Infographics are especially effective – they increase traffic by 12% on average. It is worth remembering the phrase “picture to attract attention”, which is often used on Facebook. Text with illustrations gets almost 100% more attention than text without pictures.

5. Headings

The title of the site plays a significant role in its promotion. It should be original, clearly describing its content, detailed and informative.

It is worth saying that many users do not read the text on the site page at all, but just skim over the headings, looking for the information they need. And if they are indistinct and colourless, the page will be closed.

Title, h1, h2, h3, h4, h5, and h6 are all examples of headings. The title tag can be seen by hovering over the address bar. Search engines use it to determine what the page is about. It should be succinct and describe the content of the page.

Bonus: 21 Ideas on How to Increase Website Conversion

Conversion is the percentage of website visitors who completed the target action: ordered a product, called a company, or subscribed to a product. This is one of the most important marketing metrics. For example, out of 1000 users, 5 people registered for the webinar. The conversion will be 0.5%. If 200 people applied, then the conversion will already be 20%. The higher the percentage, the better.

Here are 19 ways to increase website conversions:

  • 1. Check the text for errors. An illiterate text with a 99% probability will alienate the user. For example, a UK pantyhose website did not immediately notice the misspelling of the category (tihgts instead of tights). When the word was corrected, the conversion increased by 80%.
  • 2. Adjust the text to your SEO requirements. Invite an SEO specialist and copywriter to evaluate the content already on the site. This way you can increase organic traffic – more people will come to your site from search engines.
  • 3. Don’t use exclamation marks. Usually, offers with exclamation marks seem to be a manipulation. The company has nothing to offer and it tries to convince customers at any cost. Such text looks cheap and more often turns off customers than attracts them.
  • 4. Test the headers. They should be short and at the same time clearly convey the essence to the user. Do not be foggy – it is better to speak clearly. Especially, this concerns articles: from their title it should be clear what is the benefit for the reader. SumoMe conducted extensive research and found that creative headlines hurt conversions.
  • 5. Speak the language of benefit. Describe the benefits of the product or product. Most customers do not care how many awards and decorations the company has. It is important for them to know if they can solve the problem.
  • 6. Check which CTAs perform best. For example, Unbounce conducted research and found that replacing the “Start your free 30 day trial” button with “Start my free 30 day trial” increased the number of clicks by 90%.
  • 7. Make friends with storytelling. People love interesting stories and don’t like compulsive sales. Tell about the product in a way that will interest the user.
  • 8. Make the description of the product or service clear. Tell us about how to use the product, what benefits it brings to the client, how it differs from other products.
  • 9. Structure your content. It is better to divide the text on the page into understandable sections than to write it on a solid canvas. It’s good if each of them has a target action button. Use headings and subheadings, highlight colors, photos, and helpful links on your blog.
  • 10. Add social proof. Real testimonials or photos from Instagram with a specific product “in action” will do just fine. According to Baymard’s research, 95% of users find other people’s reviews of a product important. Based on them, they make a purchase decision.
  • 11. Blog. Fill it with content that is relevant and useful to the user. Show yourself as an expert in your field.
  • 12. Use quality photographs. According to Baymard research, 56% of users look at photos and illustrations first when they visit a page. Low-quality pictures can alienate some visitors and they will close the site.
  • 13. Add a video. According to a 2017 Wyzowl survey, 97% of businesses saw an increase in conversions when they added a video to their landing page. This could be a training video, a promotional video, or something else on your topic.
  • 14. Compress photos. Users don’t like to wait. Compress pictures to make the site load faster. You can compress it in special services: Optimizilla, Compressor.io, CompressNow.
  • 15. Increase your website loading speed. You can check your site’s loading speed on Google PageSpeed Insights, Pingdom, or WebPageTest. Here you can also get recommendations on how to optimise your download speed.
  • 16. Run A/B tests. Divide users into 2 groups and show them different versions of the pages. For example, some people see a blue button at the end of an article, while others see a green one. Or for some, put CTA at the top of the page, and for others – at the end. After the test, look at the result that gave the highest conversion.
  • 17. Make user-friendly navigation. Convenient menu and links to other sections. It is much more pleasant to “wander” around the site when everything is intuitively clear and the desired section is easy to find. Easy navigation can even affect the position of the site in the search results.
  • 18. Connect the primary geolocation check. In case you have a website in several languages ​​and you work for different countries. Many people now make retargeting automatic but specify which version of the resource the user wants to visit.
  • 19. Simplify the registration or subscription form. Most often, people are just too lazy to fill out all the items, and their abundance is simply alarming. Interesting case: Expedia increased its revenue by $12 million simply by removing the “company name” field in the subscription form. The field confused some users, because of which they entered incorrect data. As a result, Expedia could not verify the credit card information and customers could not pay online.

P.S. What Decreases Conversion

Several elements that can kill site conversions:

  • pop-ups that cannot be closed.
  • doubtful CTA: “Lose weight 15 kg in 2 hours”
  • several exclamation marks in a row
  • an abundance of advertising banners from third-party sites
  • flashing buttons
  • too colorful palette of the site
  • design from the days when the Internet first appeared
  • template phrases that users have seen a thousand times: “Only here, only now”
  • very long page loading
  • incomprehensible navigation
  • the need to register and enter a bunch of data, including the name of the great-aunt’s cat

Don’t go too far when trying to increase your site’s conversions. You should not use the cases of other resources as a guide to action. What worked for some may not necessarily work for you. Test different approaches and find the ones that work for you.

Posted by: Effie J Franks

Effie J Franks works as a content writer in write my papers 4 me, company that provides expert paper help for students. She enjoys sharing her experience in the form of articles in such spheres as Business and Digital Marketing. In her free time, Effie enjoys rock climbing and bike riding.

 

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Here’s One Simple Way to Boost Your Online Visibility (Without Breaking the Bank)

It’s become more and more difficult to reach potential customers online. Online users are savvier than ever to the various tactics and techniques used by digital marketers, and there are also many protections available to help people avoid digital marketing in the first place. What can a small business do to overcome this and get more eyes on their products, then? If you want to boost your online visibility, there’s one thing you need to focus on; doing so won’t break the bank, but it can give a big boost to how many people find you online.

Focus On Your Customers

Your happy customers are the key to growing your audience and boosting your online visibility. Anyone can spend big money on a huge marketing campaign and grow a big following on social media, but the quantity of followers isn’t the key to a good long-term marketing strategy. Of course, having a big following helps, as sheer numbers of people that see your advertisements may lead to bigger sales revenue.

You should be focusing, however, on building a high-quality customer base, people that love your product and will buy it. These satisfied customers can be your biggest advocate. People are also more likely to trust customer testimonials and reviews in conjunction with your own marketing, and finding a way to include them on your website or in your marketing can work wonders.

One good app for seamlessly incorporating customer feedback into your website is Feedbackify, which gives you simple code to paste into your web coding that allows customers to rate your offerings, send you compliments or suggestions for improvements, and provide other feedback as well. It also lets you filter results and monitor customer feedback by way of a simple dashboard design.

Your goal with your web marketing should be to build a strong, lasting relationship with your core customers based on trust and mutual respect. Incorporating customer experience into your business can and will allow you to grow your online visibility, as more and more people are interested in not only buying from you but also sharing their experiences with others. This word of mouth from trusted friends can be more valuable than much more expensive publicity.

By focusing on customer relationships with your online business, you’re able to dodge some of the pitfalls that web business has that in-person businesses don’t. You can’t hand out business cards to people hundreds of miles away (although if you need business cards, you can design them for free at a great website called businesscards.co). However, you can get that same level of trust that a small, hometown business can get by making sure every customer that purchases from you get the same level of care and commitment.

If you’re looking for some solutions to help you with customer experience optimisation, check out Pipeline. This one-stop customer relationship management tool is perfect for a small business with just a few team members, all of whom handle customer relations as well as sales. With a CRM like Pipeline, you can make sure that every customer who visits your site has a great experience, and you’re able to replicate that for future transactions as well.

Building a good reputation as a business that puts its customers first is a sure-fire way to boost your online visibility. It won’t make you viral overnight, but it will set you up for long-term, sustainable success by building a loyal base of customers that will do much of your advertising for you to their friends and family. And that can be invaluable.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Effect of Typography on User Experience and Conversions

Typography is a body language that gives the first impression of your site to the user. The fonts depict particular emotions so make sure that the right message is being sent to the reader. Typography is important in many ways, and those who brace themselves with its pros and advantages would always produce professional designs.

In this guide, I will explain what effect Typography leaves on the user experience and conversions.

I am sure many people spend most of their time optimising the landing page, but only a few of them know how Typography can affect conversion and what should one do to get out of it. For those who are dealing with this confusion, let’s resolve it through this guide.

How Fonts Affect User Experience?

Do you know that each font depicts a specific emotion that entirely affects the user experience? Now the question here is that how do fonts affect emotions or the user’s experience?

1. Legibility

We all are aware that fonts play an essential role in making the content legible and readable. To make your content readable and understandable, a graphic designer must know that which fonts increases the readability score. You have maximum emotions of fonts that increases legibility and are specifically designed to increase the readability score.

You can pick any category of fonts for your purpose but according to me sans-serif fonts are best fonts and if we specifically talk about any font then you can go with free Gotham font that is a sans-serif typeface and worth to use in designs. Furthermore, you can surely get hands-on many other fonts that would give a better user experience. Apply fonts in a way that your user won’t find it hard to understand your context.

2. Make Appropriate Headings

Do you know that Headings are the first element of your content on which the user pays special consideration? If you fail to write eye-catchy headings, the user won’t stay at your site for long. Make headings in a way that instantly grabs everyone’s attention.

However, many other things also require in this regard, i.e., Size, Font, Space etc., and it all comes in Typography. Make sure to use an appropriate font for Headings with proper spacing and accepted size. Make sure the first impression of the user towards Heading is long-lasting.

3. Take care of Body Font Sizes

After heading, another main element of your content is the text body that will decide either the user is going to stay at your website or not. When it comes to body size, it would be approximately 14px to 16px. Make sure there is proper spacing between each line so that the user won’t find it difficult to read the lines.

Many fonts are designed to make a small size and large size body texts readable, so choose fonts wisely by keeping in mind your niche. Always remember that every font can’t go with every website because each font depicts a specific mood and feeling. These little details make a huge difference.

4. Overuse of Fonts

A common mistake often seen on the website is using so many fonts in a single design that results in messed up design. It brings a bad impact on the user’s experience, and they most likely to switch to another website. Be limited when it comes to applying font in design.

Furthermore, make sure the fonts you are using compliments to each other otherwise, it spoils the overall look of your website.

How Typography Affect Conversions?

Have you ever thought that Typography affects Conversion? The conversion rate is the time that the user spends on your website. With good SEO, you can increase the conversion rate, but here the question is how Typography plays an essential role in making the conversion rate high and low? Let’s enlist those points that reflect how Typography affects conversion rate.

1. Content is Not Readable

Typography is the main element of every content, and if a designer does not apply the right font in the content, they will end up decreasing the readability score, and if the user finds it hard to read the content appropriately, they would surely do not want to stay at your page.

To increase the conversion rate, one must make the content readable so that the user spends maximum time on your site. It is the main reason for the decreasing conversion rate.

2. Not Enough Space

Have you noticed that the content becomes unappealing when proper spacing is not given among words and lines? Spacing plays an essential role in making the content successful, and proper spacing falls in the category of the right Typography.

Once you know how much spacing is appropriate between words and sentences, things will become easy for you. A research was conducted in the past years by sending texts to 20 different people. To 10 people, the message was sent in bad typography, while for the other 10 people, good typography was used. It was found that message that was sent in good typography has the highest conversion rate.

3. Don’t Overpower the Typography

Have you ever faced the situation when the fonts used do not compliment the text? It does happen when you overpower typography. The main purpose of good Typography is to make people remember the message that you want to convey through your content. It is not about remembering the fonts that you have used in the content.

Hence, make sure the fonts you have used to complement the text. Each font conveys a special feeling. A few fonts are fun, friendly while a few fonts depict opposite emotions. Keep your website’s niche in your mind, and later choose the font according to it.

Conclusion

The user experience and the highest conversion rate are the two most important elements for every graphic designer. You can overcome both elements with the right Typography. I have enlisted those points that resulted in a bad user experience and a low conversion rate. Furthermore, I have mentioned those ways through which you can improve both.

As a professional graphic designer, you must be aware of the importance of typography and what effect it brings on other elements. Take notes from this guide and make the user experience and conversion rate better.

For further reading, check out our blog post on the 10 Tips On Typography in Web Design

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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10 Best WordPress Plugins For Food Bloggers

Finding the best WordPress plugins for your food blog can be daunting because there are millions of options for everything that you need to get done.

From powerful conversion and SEO tools to beautiful image sliders, there’s a lot you can do to beautify and optimise your blog.

With lots of choices comes lots of confusion because, at the end of the day, you need to pick the best plugins that should be installed on your blog.

Thankfully, we’re here to help you figure out which plugins you need to increase conversions and SEO and optimise your site.

Let’s jump into the list of WordPress Plugins for food bloggers.

Top 10 WordPress Plugins For Food Bloggers

I started my own food blog a few months ago. The sheer amount of research I had to decide which plugins to install was taxing.

However, in a few weeks time, I had a list of plugins for almost everything that I needed.

Today, I’m sharing the same list of plugins with you that I have either used or currently use on my blog.

I promise you that all of these plugins will help you increase your blog’s traffic, back up your blog, and simplify your site or make it better.

1. Yoast SEO

This is hands-down the best SEO plugin that’s there in the market. It enables you to optimise your posts, pages and maximizes your blogs SEO potential.

It also has a range of tutorials and articles that help you understand its features and industry trends.

The best part is that it comes with a free version which makes it perfect if you’ve just started out.

2. SumoMe

What’s one plugin that you absolutely need to grow your blog?

It’s SumoMe.

From opt-in forms to social sharing and heat maps to content analytics, it has everything to help your food blog grow.

The Pro version comes with more features and functionality to grow your blog exponentially.

3. W3 Total Cache

A potent plugin that speeds up your blog while caching, this is a plugin you should definitely install.

It also comes with a bunch of other features to optimise your food blog.

Since speed is key, this plugin helps cut down the loading and waiting time of your pages and improve your overall reader’s experience.

4. Jetpack

Sit back and relax as Jetpack supercharges your blog with a fabulous collection of features ranging from subscription forms, website stats and social media icons.

According to me, it’s the best way to check the stats of your website without leaving your site.

WP Smush.it

As a food blogger, you’ll require high-quality photos all the time.

Apart from that, you might also add large files such as videos, PDFs, cookbooks, etc.

While this will be appreciated by your readers, the loading time for these massive media files will not.

It’s common knowledge that a person doesn’t wait for more than 3 seconds for a website to load.

This can be problematic especially when you’re trying to grow your food blog.

The best solution is to install WP Smush.it. This helps reduce the file size and improves the SEO, performance and speed of your website.

6. Contact Form 7

Your theme might be beautiful and come with a lot of features but I’ve come to realise that no matter how perfect the theme is, it always lacks a contact form.

Trust me, I’ve changed hundreds of themes before finalising my current one.

A content form allows your readers and users to interact with you. Adding one to your website also makes your site look more authoritative and reliable.

Contact Form 7 allows you to customise your forms, filter spam, add CAPTCHA among other things.

It’s a great plugin to manage all communication between your readers and yourself.

7. Editorial Calendar

I like to plan the content for my blog a few weeks in advance.

In order to keep a track of each and every article that will be published, I use Editorial Calendar.

It’s an excellent plugin that allows you to schedule and arrange your content by dragging and dropping it on the calendar.

I can rearrange dates without causing a mess and enhance my content publishing strategy in no time.

8. Broken Link Checker

If you’re someone who works alone or even has a small team like me, you’ll need someone to keep a track of pages, posts, comments and most importantly, broken links.

Enter Broken Link Checker that does all this and emails you when it finds broken links and alerts you via your email.

This is crucial because you don’t want your audience to be directed to broken pages that display a 404 error.

Plus, such links negatively impact the SEO of your site.

9. Akismet

When I first started my blog, I used to wish my that my readers would leave comments on my site.

And that started a few weeks after I encouraged them to do so via my social media marketing.

I was elated, overjoyed, in fact. Soon after, my articles were full of comments about fake Chanel bags and vapes and CBD oils.

It felt as though I had managed to attract all the spammers to my website to leave spammy comments!

That’s when I decided to install Akismet.

It stops spammers from posting trashy comments on your website and helps keep your comments section tidy and relevant to the content you share.

10. Vaultpress

The last plugin on my list is Vaultpress.

It allows you to back up your blog in real-time.

Created by the same people who made WordPress, it automatically backs up your content, theme and files every day.

You even get security scans every day that help improve the security of your blog. It’s a paid plugin and costs $5 per month.

Conclusion

You don’t need a million plugins to run a food blog, you just need a handful of effective ones.

Managing your blog will be a cakewalk with these plugins so make sure you give them a try.

Do let us know which were your favourite plugins and if you’ve got better alternatives or suggestions for us to try!

Also, you can check out our other article; Our top 10 used plugins for WordPress – 2021 Edition and find what Silva Web Designs like to use to develop great WordPress websites!

Shristi Patni - Profile

Posted by: Shristi Patni

Shristi is a content writer and owner of F and B Recipes. Formerly the Chief Content Officer at Raletta, she is currently working on her second cookbook. Feel free to contact her regarding a food guest post or a mental health guest post.

 

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