Everything You Should Know About Connection Between SEO and HTML

You don’t need to be an HTML guru but should know essential SEO HTML tags and elements linked with optimisation. They will help you make content searchable by Google and other engines.

How to Use SEO for HTML Website

HTML is the standardised markup language for web documents. When a search engine comes across your content, it looks at your website’s HTML tags. This information helps search engines like Google categorise and evaluate your content.

Let’s review the main SEO HTML tips regarding tags and attributes to help users find your content.

The <title> Tag

Being responsible for the title in the search results, the <title> tag is one of the most important in search promotion. It helps search engines understand what the page is about and determine the relevance to user queries. The most important information in the title should fit in 60 characters.

SEO for HTML Website Meta Tags

In addition to the <title> tag, <head> contains tags of <meta> type, intended for browsers and search engines. The correct use of meta tags allows to increase the attractiveness of snippets and manage page indexing (you can also choose SEO auditing tools like splatjs.com). It ensures the correct display of the web pages to users.

Meta Description

Talking about SEO for HTML websites, a special role is given to Description meta tag. The information from this tag does not directly affect the ranking of the page. However, Google uses it to form descriptions in the snippet. Also, search engines take it into account to determine the relevance of the page content to the search query. A catchy description will help attract visitors to your site.

Meta robots

Robots help you specify the rules for indexing pages and links on them. The index value indicates that robots can index the page (otherwise, change the value to noindex). The follow value allows links to be indexed (otherwise use nofollow). If there are no meta robots, the page is open for indexing.

Meta Charset

The “charset” attribute indicates the encoding type of the document. Use it for browsers to correctly display the text of the page. Many browsers have learned to recognise the document encoding automatically, but it is still recommended to write a short string to avoid possible problems.

Meta Viewport

It tells the browser how to handle the page size and scale it to fit the device screen width. If this element is missing, mobile browsers use the desktop version by default and try to optimise it. It may result in a disproportionate look at the page content. Search engines consider such sites not adapted for mobile devices and lower it in the search results.

Meta Keywords

This meta tag should contain 5-7 keywords describing the main content of the page. Previously, it had a strong influence on the ranking, but it has lost its significance due to the actions of unscrupulous webmasters and the constant development of search engines. However, we still recommend using it.

SEO HTML Rules for Link Tags

The <head> block also contains <link> tags that link the document to other web pages. Consider the following attributes of the “link” tag: “canonical”, “next / prev”, “alternate”. You can also inform search engines about the mobile version of the site using the “media” attribute.

The “rel=”canonical”” Attribute

Use it to resolve issues with duplicate content: when the site has pages that are close or identical in content at different URLs. The attribute tells search engines which of the duplicate pages to index and show in search results. It also passes on the link juice and other characteristics of the duplicates.

The “rel=”alternate”” Attribute

Use this attribute to indicate alternative versions of the site’s pages, such as different language versions or the mobile version of the site. With its help, search engines choose which version of the page to show to a particular user in the search results.

SEO for HTML Website Content Optimisation

With text formatting, you can place accents and make it readable. Search engines recognise formatting tags and always prefer “convenient” texts. Content with a clear structure and markup is easier to perceive both by search robots and users. Errors in content markup can affect the validity of the code. The incorrect layout will distort the display of the page in a browser and may lead to misinterpretation of its content by engines.

Headings H1 – H6

There are many tags for decorating the text content. The most important is the H1-H6 heading tags, especially the main page title, H1. Along with <title>, this tag informs users and search robots about the content of a particular webpage. Heading tags often contain the main theses of the text and, having skimmed through them, the users understand whether they will read the text or not.

Conclusions

SEO website HTML tips imply basic knowledge of the HTML language. An SEO specialist (SEO for beginners also applies this) should focus on optimisation of tags from the <head> block, with the information for browsers and engines. It helps search engines understand what the page is about and how to interpret it. It is equally important to optimise tags and attributes located in the <body> since users see information from this block. The main thing is to understand how and why to use each tag and make content primarily for people, not for search robots.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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6 Easy Steps to Rank New WordPress Content Faster

Want to rank new WordPress content quickly?

Sometimes it takes some time for search engines to index new content, so your site may not appear in current searches or receive a lot of traffic.

However, it would be best if you never ignored the ranking of your new content.

Many site owners don’t know this, but if you, as a WordPress website owner, don’t place much importance on the ranking of your content, you won’t be able to drive traffic to your website. It would be best to consider the ranking of your content from day one.

When you do this, your site can get a lot of research and fantastic traffic. Same as pre-orders integrated through the WooCommerce pre-order plugin create much of the hype for launching the product. In addition, the ranking of your content will continue to improve as your WordPress site gains more authority in search engines.

However, various websites initially have difficulty getting organic traffic. WordPress SEO practices should be implemented or deployed to address this.
Following are the six easy ways to rank your new content for WordPress faster.

1. Install an SEO plugin

Any WordPress site needs an SEO plugin to change the way its pages are displayed on search engines. And when it comes to SEO plugins, AIOSEO and Yoast SEO are probably some of the most popular choices.

To do this, you need to install and enable the All in One or Yoast SEO plugin for WordPress.

All in One SEO makes it easy for WordPress to do SEO without any special skills. Yoast SEO has many built-in features that allow you to manage your website’s SEO directly.

The plugin displays an installation command that walks you to the beginning upon activation. Configuring the SEO plugin automatically does most of the SEO work. For example, if an SEO tag or description is missing, a plugin may be created automatically for you.

But with these plugins premium versions, you can do more to increase the ranking of your new content search.

2. Add Google Search Console

It is a free tool that helps website owners track the performance of their website in search results.

This will allow you to track your results and receive notifications when Google cannot crawl or index any pages on your site. You can also use the website to notify Google of any updates automatically.

3. Configure XML site map

The WordPress Sitemap is a list of all the public URLs on the WordPress website. Sitemaps help visitors and search engines navigate quickly and easily across all URLs on a single site. They can also show the distance between different pages and the value of each page.

WordPress maps also tell search engines about pages on your site that they haven’t indexed before. It shows the structure and organisation of web pages by providing a complete list of standard URLs.

This will help meet your website’s needs by notifying your website’s search engines that there are no duplicates. Sitemaps also make your site more user-friendly, which improves its position on search engine results pages (SERPs).

4. Perform Content Optimisation

It is the process of ensuring that content is well written to reach a wide range of audiences. Web content research is essential for writing all content, but it’s also crucial that landing pages include information about other aspects of the content.

This should include indexing search terms, adding metrics and tags, and related links. You should also add headlines to increase your CTR and visibility to increase your customer experience.

As with images, be sure to optimise the description and title tags when you post a video to your site, as search engines use these tags to understand the content and context of the video.

Once your video is good, many websites you can use to host your videos, such as YouTube and Vimeo, offer inline code that you can put into HTML your website, allowing visitors to watch your videos directly on your page, but not. You should visit the video site. Edit the video file name as you would for the images, that is, by adding keywords.

5. Internal linking

Communication is necessary before your business can be organised. Google is more likely to find your posts and pages if you link to something online. Internal links lead to your content and give Google an idea of the structure of your site.

They can queue your site, allowing you to rank the most important pages and promote more relevant links than other less important pages. Therefore, using internal links can improve your SEO.

An internal linking means strategically distributing your site’s links on your content. Links worked for both your users and search engines to find the content of your website.

Your users use the links to navigate your website and search for content that interests them. Links are essential for your visitors as well as search engines. 

6. Integrating Social Signals

Social signals are related to the collective sharing, liking and general visibility of a website on social media, as perceived by search engines. This representation contributes to the ranking of organic search on a page and is viewed as another citation form similar to backlinks.

Social media is now more than just messaging and finding ways: it affects your content for SEO. This is why it is more important than ever for the content marketer to create a creative marketing strategy that promotes the best content to deliver value to your visitors. 

Wrapping up

Think of a way to ensure your new item is listed and sorted correctly. The easiest way to track this is to use Google Analytics. Google Analytics is used to track website performance and visitors.

It can help organisations identify key sources of human traffic, measure the success of their marketing and advertising activities, track goals (sales models, add products to the drive), explore patterns and trends in human interactions, and find your visitors information such as demographics.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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5 Things Most People Get Wrong About SEO

A constant fact in the search engine optimisation industry is the state of constantly evolving, as things that worked for you last week might fail your expectations tomorrow. Even though it’s been here for quite a while, there are still common misconceptions that need to be clarified. That is why in this article we will go over about what are the common SEO mistakes that you should avoid before submitting your post.

It’s The Same for Everyone

If you’re familiar with the SEO services that people are looking for these days, you must agree that every company brings a different approach to the table in terms of SEO. Which is a good thing, because what might work for client X might not work for client Y, as the targeting methods differ. For example, if you own bästa online casino you will want to have a different approach than you would have with an online shop for baby clothes. This is why it’s important to stay flexible and informed.

The difference is usually made in link building, which if properly done they can bring you tremendous value. If you have quality content you stay relevant, and by being relevant your audience will grow larger. Adding links to trustworthy sources is known to enhance your relevance in the search algorithms, and as time passes you will notice other websites naturally linking to your site.

Keywords Are Crucial – SEO Mistakes

Although the importance of keywords is real, they are only one part of the complex SEO strategy that you need to apply for your business to take off in the right direction. Maybe stuffing your post with lots of keywords might have worked in the past, but now that strategy is one of the major SEO mistakes you want to avoid, as is not bringing results anymore. Even if they do bring in some results, they won’t last for a long time. Instead of applying a bad SEO practice by cluttering your posts with keywords, try and concentrate on a well-developed strategy that includes other SEO tactics as technical optimisation or link building.

Some important factors to have in mind when creating is what keywords to include, what impact will they have on your text, and how often should you mention them (percentage of word density in your text)

SEO Providers Are Expensive

One of the biggest mistakes in SEO is having the mentality that SEO should be cheap and it should cost almost nothing if possible. The most plausible explanation for this popular opinion might come from the fact that SEO services are advertised as cost-effective tools that are practically inexpensive. The mistake is taking this statement literally and not going a bit deeper to try and understand what it truly stands for.

What this means is that SEO services are an extremely efficient way of boosting your business success, therefore if you invest a certain budget for high-quality SEO and the return of investment is considerable, then you could argue that the service was an inexpensive way (in the grand scheme of things) of boosting your reach. One of the common SEO mistakes to avoid if you are a business owner is to look specifically for the lowest cost possible when it comes to contracting SEO services, but what they don’t take into consideration is the fact that low rated often means amateur service that will bring you almost no results. So you are better off increasing your budget for SEO services so you can engage with reliable providers.

Anyone Can Do SEO

Plenty of people believe that SEO can be done by anyone, with no kind of training whatsoever, and this is certainly one of the many mistakes to avoid in SEO. Well, we might argue that SEO is not exactly rocket science and you don’t necessarily need to own a technical training degree to practice it. At the same time, you do need to master the basic concepts of this science and make sure you are familiar with all the variables and strategies so you can do an effective job. Equally important is also staying in touch and keeping yourself updated on any developments in the SEO industry, of course.

Good SEO strategy means success

It’s All a Big Scam

We think that this is one of the biggest SEO mistakes anyone can do, especially entrepreneurs that are just starting their project and believe it’s not worth investing in it as they believe it’s all one big attempt at tricking Google and improving your page ranking in the search engines. They couldn’t be more wrong about it. Maybe in the distant past, in the beginning, you could succeed in deceiving Google, but those days are long gone and we are now living in the „white-hat practices” era where you have to work your way up within the rules.

Final Words

SEO is a crucial part of any successful website, and it’s always recommended to do it in a proactive and impactful manner. Avoid thinking there is some kind of magic universal strategy that works for everyone, as it takes dedication and consistency to develop a proper strategy for your business. What do you think is the biggest SEO mistake of them all? What are some SEO bad techniques that you experienced and how did you overcome them? Feel free to share your stories with the rest of the SEO enthusiasts.

Posted by: Christine J. Shepard

Christine J. Shepard is a digital marketing associate that loves writing, especially blogs. She was brought up in New York where she was a bookseller before deciding to make the switch to publishing, picking up SEO courses on the side to become an expert. Her favourite activities are swimming and watching baking contests on Netflix.

 

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What Exactly Is a robots.txt File? How Does It Operate?

Robots.txt File – All Questions Answered!

Are you brushing up on your SEO knowledge and wondering what all the fuss is about robots.txt files? Well, you have landed in the right place! In this article, we will break everything you need to know about robots.txt in 2021. Let’s get started!

What Is a robots.txt File?

Robots.txt is a text file that tells search engines such as Google what pages on your website you want to be indexed or crawled. When processing a robots.txt file, crawlers get one of the 3 instructions – partial access (scanning of individual elements of the site is available), full access (you can scan anything), or scanning prohibition (the robot cannot scan anything).

By default, websites instruct search engines to crawl and index all of their pages as they want to increase their traffic by appearing high in the search engines’ results like norgesautomater, which appears when you search for online casinos. However, sometimes website owners want to limit which pages are indexed to high pages with private information or to save bandwidth. But how does a robots.txt file work? Let’s dive right in.

How Does a robots.txt File Operate?

Search engines are always looking to improve their results and give users access to the most updated and best information. To do this, they use bots known as spiders or crawlers. These bots automatically open recently published web pages and then decide if the content should be indexed.

When these bots first open a website, they request the robots.txt file, and then once they access the file, they follow the instructions laid in the filing relating to indexing. If the bots do not receive instructions from the robots.txt file, they use their own indexing methods.

Example of robots.txt Usage

Example 1

Stop the entire website from being indexed by bots:


User-agent: *
Disallow: / 

This instruction is used if the entire site is being updated and content is being edited.

Example 2

Give permission to bots to index the entire website:


User-agent: *
Disallow:

It is not recommended to use this robots.txt code because many pages such as terms of use, privacy policy, or login pages do not need to be shown on Google. You can increase the speed of your website by selectively excluding certain pages from indexing.

Check out below how to control the exact content that gets indexed:

Example 1

Prevent a specified number of directories from indexation:


User-agent: *
Disallow: /cgi-bin/

Example 2

Prevent your website from being indexed by a specific bot:


User-agent: Bot1
Disallow: /

Sometimes certain bots may be overloading your site. To stop their requests from tanking your site’s performance, you can temporarily block them from indexing.

Example 3

Allow one crawler to index while preventing others:


User-agent: Opera 9
Disallow:
User-agent: *
Disallow: /

Use the above robots.txt functions to get your site quickly indexed on a particular search engine such as Google while blocking others.

Example 4

Prevent every file from being indexed except one.


User-agent: *
Allow: /docs/file.jpeg
Disallow: /docs/

By using the above robots.txt syntaxes, you can boost the performance of your website while controlling the indexing process and getting the right pages indexed on Google and other search engines. If you apply the examples above, your site will grow organically in no time, bringing you thousands of new visitors.

Robots.txt and SEO

You always need to ensure that your images are being indexed to get more visitors to the website. The robots.txt file will sometimes exclude images. This exclusion will prevent your images from showing in Google’s Image Search and will hurt your rankings and your website’s traffic. To ensure your images are being indexed, simply open your robots.txt file and remove the line that says:


Disallow: /images/

Let your robots.txt page know about your sitemap.xml file

Add the following line in your robots.txt content:


Sitemap: http://www.domain.com/sitemap.xml

Hotfixes and Workarounds

Including URL indexing to ‘noindex’

If you want to prevent a page from being indexed by a search engine, use “noindex”. However, if you want, you can place the following page header:


<meta name="robots" content="noindex, follow">

By using the above code, the links posted on the page will still be retrieved. This will allow the bot to move around the website and its linked content. If nofollow is added, the crawler will stop when it reaches this page and will not move further to the interlinked content:


<meta name="robots" content="noindex, nofollow">

We don’t recommend this action as it will affect your page’s ranking on Google.

Removed content

If you have removed content from your website permanently, then you should also get rid of these pages from your robots.txt. It is not good enough to just block the expired content. As an alternative, you should create 301 redirects that need to be applied either in the .htaccess file.

Bot overload

It is common for your site to be overwhelmed with bots that want to check your page constantly, even when you have made the smallest upload. If bots show up at your site too often, they cause your site’s performance to crash and page speeds to grind to a halt. While some people opt to complete block bots when this happens, there is actually a better alternative, slowing them down! To reduce bot activity but still allow them to crawl your site, use this syntax:


crawl-delay: 10

What this does is put a 10-second delay on search bots visiting your pages.

Robots.txt for WordPress

WordPress will automatically set up a robots.txt file after you hit publish on your first post. This robots.txt file is virtual and can not be found on the service. To access this virtual robots.txt file, you will need to open this link: http://www.yoursite.com/robots.txt

WordPress’ virtual robots.txt file allows Google’s bot by default and will block some of the most common spambots. You have the option of creating your own real robots.txt at any moment by using a text editor, then uploading it to the root directory of your server via FTP. Your real robots.txt file will override the virtual one.

Conclusion

The robots.txt file is stored in text format on the server. It gives commands to search crawlers which pages should be indexed and which ones should not. All robot.txt files are made in accordance with the standard syntax, so their instructions are clear to all crawlers. Robots.txt file has a great impact on your website’s rankings, so it is crucial that you follow the advice in our article and get your content indexed without slowing down the site and providing a bad user experience.

Thanks to our guide, you should have a great understanding of robots.txt rules and how they operate. If you want to take your website to the next level, then try our robot.txt file workarounds right now. We would love to hear your opinion on robots.txt. Please comment below on how you use robot.txt to enhance your website and if you have noticed any boost in rankings.

Posted by: Arthur

Arthur is a digital marketer with a background in web design. He believes every business should be at home with everything Google has to offer. This popular search engine gets used by millions of potential clients every day and presents an enormous opportunity for anyone to stay visible online.

 

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The Winning Marketing Strategies: Tradition Vs Innovation

Tradition Vs. Innovation

The 20th century demonstrated the fast development of different marketing concepts and strategies with advertising as a keystone. The 21st century, opening a digital era, fueled the marketing evolution by a persona-oriented approach. That is possible thanks to the introduction of machine learning approaches and the collection of data about the user’s wishes and behaviour.

Outbound marketing and inbound marketing

Outbound marketing uses traditional strategies and channels and mainly consists of advertising sending a message to an unspecified audience.

Inbound is a dynamic, buyer-focused, and data-driven innovative market approach where the ultimate key to success is personalisation. 80% of consumers would prefer to buy from a company offering personalised experiences. To get your marketing strategy personalised, you need to find, understand, analyse, and predict your consumer behaviour patterns. Machine learning presents a perfect tool for identifying, testing and predicting your target audience. It enables quick and efficient decision-making, based on big data.

Interruption vs. Permission

The two types of marketing under consideration have different approaches in attracting the audience.

The purpose of outbound marketing is to reach a wider audience. It pushes advertising on people irrespective of their interests and needs. We call it interruptive since it interferes with our daily life by cold calls, spam messages, annoying TV commercial breaks, pop-ups, etc. We get thousands of interruptions per day. People do not like being interrupted when busy with something and prefer choosing what and when they want to consume.

Inbound strategy is non-intrusive, and instead of pushing, you can carefully pull your potential customers toward providing them with valuable and engaging content. Your prospects meet you when and where they want to. Having found you online, getting informed about your business, they can permit you further communication by opt-in email, chatbot, web push notification. With inbound marketing, you let your visitors manage their opt-in and preferences.

Marketing Channels and Forms

Outbound Marketing

  • Mass media and TV
  • Cold emails and direct mails
  • Cold calls
  • Trade shows, fairs, and other relevant public events
  • Printed commercials, flyers, and leaflets
  • Banners and display ads, billboards
  • Online advertisements and pop-ups

A lot of businesses keep on using these channels to hit bigger audiences. But to attract more people, you have to find the best time and place for your marketing. And remember, with outbound marketing, you do not own contribution. You are renting it. And it is expensive, especially when it comes to primetime advertising or participating in prominent exhibitions and trade fairs.

This marketing strategy uses the direct approach of choosing and using distribution channels and methods, sending a message to an unspecified audience, and waiting for the response. Outbound marketing does not build a sales and purchase funnel, while the inbound strategy does.

Inbound Marketing

  • Social media and blogs
  • Landing pages
  • Podcast
  • Press releases and reviews
  • Website content
  • SEO
  • Opt-in emails
  • PPC ads
  • Webinars

Carrying out the inbound marketing, you do not need to rent any distribution, but use your online resources as a hub. It saves you money but demands better marketing experience and skills as well as technical expertise. Inbound marketing implies a holistic approach when all communication and marketing channels and methods make an interconnected system. It allows you to map and guide your customers’ journey and convert visitors into leads. The multichannel strategy gives 250% better purchase frequency.

Communication And Messages

Outbound Marketing is brand-focused. Its forced messages can instantly result in purchase but can hardly help you build customer loyalty. It is one-way communication, not allowing to collect insights and interact with clients.

Modern customers like to explore offers. They are in control over their shopping experience and are looking for a personalised offer. Over 70% of consumers are willing to pay more for a great experience.

Inbound Marketing meets these needs by being consumer-focused and allowing two-way communication, sending personalised messages to a specific target audience. Users become an active part of a marketing process, interacting and helping you create a tailor-fit customer experience. Inbound strategies give you a unique opportunity of creating leads by educating your potential customers, telling stories, and provoking and answering questions related to your business and user experience. To make the right choice, consumers require informative, nuanced, and sophisticated content. Personalisation can increase your revenues by 40%.

Analyse And Measure

To match customer personalised needs, you have to understand them. The comprehensive understanding involves measurement and analysis. The problem is that outbound marketing is highly immeasurable.

On the contrary, inbound marketing makes it possible to measure and analyse a wide variety of data, to learn more about your target audience and its segmentation, about customer behaviour, needs and interests. A marketing automation platform will equip you with the necessary tools to collect, measure, and analyse the data required.

  • primary and secondary website goals
  • visitor, landing page, and CTA conversion rates
  • nurturing funnel completion rate
  • leads by source
  • close rate
  • social media activity and share
  • blog views and blog subscribers
  • inbound links
  • email open and click-through rates
  • keyword rankings
  • and much more

Conclusion

Over 60% of shopping journeys begin online, and over 40% of buyers research products via social networks. Most traditional marketing channels are rapidly losing their relevance. Commercial breaks, cold calls, and emails can hardly generate such involvement as personal offers, special ads, targeted to the potential buyers’ interest, and an interactive approach.

Inbound marketing provides consumers with a customised experience and applies innovative tools and communication patterns to attract, engage, and delight them.

Statistics of successfully implemented cases with ML technologies, growing day-by-day. And it’s the reason for more businesses to give priority to inbound marketing. Today about 74% of marketers choose it to be the key strategy.

Proper inbound marketing is ten times more effective than outbound one. It reduces lead costs by 61%, compared to outbound leads.

The sophisticated inbound marketing concept will make it possible to convert the traffic into customers and boost your sales as well as increase the loyalty of your regular buyers.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Behind The Scenes: How To Use Copywriting To Improve Your Page Rank

If you’re starting to thread your way to SEO (or search engine optimisation) for your business, you probably already know you need several experts to help you. After all, there’s a lot of coding involved – but is that all there is?

The answer is no, fortunately. You can get a few things done by using copywriting, the art of creating written content for advertising.

Copywriting is necessary now more than ever. In digital marketing, you need the right content, the right calls to action, or your design efforts fall flat.

Therefore, copywriting can help you when it comes to SEO too. In this article, we’ll discuss a few tips that can help you evaluate an SEO copywriter’s work when hiring – or do it yourself if you have the time and availability to learn. Let’s dive in.

1. Use keywords naturally

Have you ever heard of the term “keyword stuffing”? In case you’re curious, that’s not a turkey recipe. It’s a practice in which the target keyword for a page is overused, rendering the text completely impossible to read. But let’s start from the beginning.

The right SEO professional will help you understand which keywords you should target in order to rank for the searches that are most likely to bring you website visitors or prospects. Now, you should use these keywords in your content and at least one of the headings, but you cannot overdo it. The best SEO content is good for readers first. If a human reader cannot understand what you’re talking about, a search engine will not prioritise your content either.

Hence the expression “naturally”. Use the target keyword in a way that does not hinder readability, on the contrary: it improves it.

2. Choose your keywords wisely

As we mentioned in the previous section, you need to choose your target keywords carefully. In most cases, unless you have been online for ages and have a very high domain authority (a set of metrics that are gathered to garner the quality of a website, according to Moz), we recommend going for long-tail keywords.

These keywords are more specific, and therefore, have a lower competition level. Lower competition makes it easier to rank for these keywords, increasing your page rank.

3. Aim for featured snippets

Featured snippets are the so called “result zero”, which means that the user does not have to click to read the answer to their question. This is an example of a featured snippet:

The way to write for featured snippets is to simply think about a common question related to your product or service, and write a short answer to that question in your website pages or blog posts.

By ranking with a featured snippet, you might make it to the first page twice. Plus, featured snippets and people also ask boxes are great to boost your page rank.

4. Format your content using headings and images

If you already know headers are a great place to add instances of your target keywords, you’re going to be alright. Optimising your headers for your keywords is important, but headers also serve another purpose: they help you split up your content in bite-sized chunks. This makes it easier for users to read it, as large blocks of text are kind of demoralising for readers.

Plus, images also help readers understand the content. We recommend using infographics if you have a lot of data you want to save in an image, but keep in mind that crawlers do not read images apart from the alt-tag (a string of text that the search engine crawler reads to make sense of images).

About alt-tags, these can also be useful when it comes to text accessibility, as readers for visually impaired users can only guess what the image is about according to the alt-tag text.

5. Include useful internal links

Internal links are not always about blowing your own trumpet. If you have other resources on your website that can complement the piece of content you’re working on, do add an internal link.

This also makes it easier for all pages in your website to rank since you are creating connections that crawlers can read and follow.

A page with no links towards it might not exist at all, since crawlers will pretty much ignore it.

Wrapping Up

We hope you’ve enjoyed our top five tips for SEO copywriting! If you need help with copywriting or any other SEO task, reach out at [email protected] and we’ll be delighted to help.

If you’re more like a self-taught solopreneur, you can find a lot of advice on SEO learning in other articles on our blog such as:

Why User Experience Is Vital for Quality SEO

The 4 best SEO practices for 2020 and beyond

 

Vanessa M - Profile

Posted by: Vanessa M

Vanessa Marcos is a writer and social media manager whose passion is copywriting and getting words together to create new stuff. #creativewriting #copywriting Love her writing? Find out more at Calma Copywriting.

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Top 5 WordPress Plugins to Improve On-Site Search

The website pages do not load as fast as they should be — this is the most common problem for web designers. Such a flaw may cause sales to decline. It’s really concerning to marketers as buyers become less patient. This is especially true for people who use mobile devices. If consumers do not see the page loaded after a maximum of 2-3 seconds, they click “back” in the browser or close the window.

Of course, most incidents affect the effectiveness of sales. To fix such flaws, the developers suggest installing a variety of plugins that improve the attractiveness of the web resource, including on-site search tools. In addition, your site’s position in Google results also depends to some extent on loading speed. So, such a problem has to be solved somehow. We will talk about this in our article.

Best Products & Tips for Use

On sites with a lot of pages, the searching bar is becoming more important. Marketers are confident that any slowdown in loading speeds will negatively affect the customer experience and reduce the purchase likelihood. While navigation is useful, it is the search bar that will provide the user with the most viewed content. So, no developer can do without plugins and other tools. Created for different programming languages, such add-ons may differ in essence and characteristics. Here are the most popular products for those who prefer WordPress:

#1. Ajax Search

This is the best plugin that helps shoppers find products in an online store. Most consumers want to see results in 2-3 seconds. With Ajax Search, they certainly won’t be disappointed. It’s a highly customisable product — people can display thumbnails, icons, prices, and promotions with real-time results. This bar can also be added to various categories or store pages. Besides, the Ajax plugin runs on multilingual platforms.

With Ajax Search, people can find products or SKUs. This tool displays prices, images, and descriptions along with an “Add to Cart” button that pops up right into the form. Although this sometimes has the opposite effect and makes it harder to work with the platform. To keep it simple, website caching can be configured to save all pages to disk as static files for faster display. Such a method is best for hosting based on fast SSD drives.

#2. SearchWP

In these golden days, when the market is saturated with goods, and the competition is getting tougher every year, a variety of tools and techniques are very useful for online sales. SearchWP is the most common custom bar for stores based on WordPress. Installing such an add-on is definitely the right step. This tool allows all site visitors and moderators to search for a keyword in the post/page title, different content. Besides, people can customise it in categories, articles or visual content, tags, and even comments. This significantly speeds up page loading. The same goes for snippets or taxonomies.

Of course, the installation of the SearchWP is a good solution for most websites. This is confirmed by dozens of reviews from developers and aspiring entrepreneurs. Such a tool offers the best features and it is affordable for any business. SearchWP is compatible with WooCommerce that makes the promotion of all products extremely effective. Although to use the add-on correctly, people will have to tinker a little with the settings.

Developers offer to control the algorithm by using numbers from 1 to 10 (with 10 being the highest) for all types of content. Such customisation makes it easier to filter pages and monitor the activity. SearchWP is very effective for forums, crypto exchanges like ICOholder, and other platforms. Upon activation, this plugin will automatically index all content that was previously published on the web resource and replace the default engine that integrates into all WordPress web resources.

#3. ElasticPress

It’s another popular search service for WordPress that is based on ElasticSearch. Such a tool performs cloud searches through third-party platforms and shows results at lightning speed. Installing ElasticPress is the best way to increase visitor engagement. Such a plugin provides detailed information about search behaviour. This means that the store owners — by analysing the activity — will be able to draw conclusions about the effectiveness of SEO. The ElasticPress is easy to use and can be integrated into any WordPress website. Among the main advantages of the product:

  • Faster, more accurate search
  • Friendly interface
  • Flexible customisation
  • Versatility

This system instantly shows results when users start typing. So if you have hundreds of pages on your online store, this plugin will come in handy. Such functionality works well on any WooCommerce platform.

#4. Ivory Bar

The Ivory is a common WordPress plugin available for free. Providing excellent capabilities for both the managers and buyers, a universal tool helps to increase sales. This bar is installed by over 10,000 users. With such a platform, people can create new custom forms as well as integrate the bar into any part of the code.

If you want to buy it, there are two options to choose from: Pro Plan starts at $19.99 annually or as a lifetime license for $99.99. With an easy-to-use search builder, people can customise content to suit specific requirements. This tool offers pages grouping and autocompletes as well as instant results, JavaScript, or API integration.

#5. WP Google Bar

If you are looking for a free solution with the highest performance, this is the best version. By installing WP Google, people can replace the default functionality with a custom tool. Setting all parameters is simplified as much as possible:

  • The first step is to create a Google Custom Bar for your website.
  • After that, developers must copy the engine ID and paste it into the bar settings.

This tool ranks all results by relevance, not date. This means all visitors will see content that is in line with marketing trends. Most sites run this bar without any problems since the functionality is very flexible.

In Summary

Since search tools are the backbone of any web resource, it makes sense to install a plugin that delivers advanced functionality on your site. It is the best way for marketers to track analytics and consumer behaviour. Any search bar is key for sales funnel or usability. Take a look at sites like eBay or Amazon to make sure that the problems that we have covered in this article are relevant.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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5 Simple Steps To Determine Keywords For Your Business

If you run a business, you know how competitive and overcrowded the market is today, in nearly every industry. It seems next to impossible to stand out in such a crowd. Needless to say, your competitors have already established a foothold in the market and they’ve gained a head start, which makes it even more important for you to start gaining speed.

So, what can a business do in this type of environment? Optimise for SEO (Search Engine Optimisation).

This marketing strategy provides every business with an opportunity to truly stand out when implemented correctly.

It goes without saying that reaching your target audience and making them aware of your brand and what you have to offer is vital for business success. SEO can help you get there and achieve more, even if you have few resources at your disposal.

That being said, the foundation of every SEO campaign is keywords. Keywords are short phrases people type in search bars to find what they need online. If you rank well for the same keywords your target audience uses, you’ll immediately become more available, accessible and visible to your target consumers.

But how do you choose the right keywords that will get you the desired results? Let’s find out, shall we? Here are five simple steps to determine keywords for your business.

Step #1: Brainstorm Ideas

Before you actually start researching various keywords for your business, you should take the time to brainstorm some ideas that come to mind. The best way to start is to put yourself in the shoes of your average customer.

So, what would you type in the Google search bar if you were looking for your own products or services? This can give you some out-of-the-box ideas on how to proceed. Of course, what you think people will type in the browser search bar can largely differ from what they actually search for, but this first step can help you get in the right mindset for the process.

It requires in-depth research and a strong understanding of your target audience, including their search intent. By typing in a certain keyword, what does your target audience hope to find?

Step #2: Research Your Audience

Your audience’s behaviour online is the key to understanding which keywords they use to look up something online and why. After all, the purpose of keywords is to match your content with that of the user intent.

Keywords help search engines understand the context of your content so they can present it to consumers that search for something specific. How effective your strategy depends on a lot of different ranking factors and your overall SEO efforts, but that’s another topic for another day. Today, we’re focusing on the first step in the overall strategy, which is keywords.

That said, researching your target audience is an essential part of your overall keyword research strategy. Here are a couple of questions you should seek answers to so that you can better understand your designated customers.

  • Does your target audience have a specific question they need answers to?
  • Are they comparing prices or simply comparing products and services?
  • Are they looking for something specific or a product/service in a more general category?
  • Do they want to buy something or are they simply casually browsing the web?

Now, finding the right answers might be trickier than it seems, so here are a few tips on how you can get there.

Ask consumers for feedback

If you happen to have a consumer base already, you can ask your existing customers about how they perform their search online and why. Send out an email survey or create a quick prompt on your website that entices existing customers to provide feedback.

If you’re able to make changes and improve your processes based on customer feedback then consumers will appreciate you even more. That’s why asking for feedback can reveal more than you’ve expected.

Here’s an example: A consumer might reveal that they use specific phrases to find not just products but a specific website that matches their needs so that they can browse offers seamlessly.

If your website doesn’t directly match consumer needs then ranking for the right keyword won’t do you any good. If you need a little help perfecting your user experience, find the best web development company in Houston, and see what they have to offer so that you can upgrade your website to be as user-friendly as possible. This way, if a keyword search brings a prospective customer to your site, they’ll be more likely to stick around and browse your offering.

Get involved with the community

Forums and social media groups are basically a gold mine of information online. Joining these community groups can tell you a lot about your target audience. You can identify their pain points, understand their habits, determine their needs, preferences, expectations and demands.

This information is vital for developing a keyword strategy that will improve your SEO efforts in the long run. While you’re out and about doing research, you can also establish a more meaningful relationship with your audience that will help you out later on when your business starts to grow and develop further.

Step #3: Consider Long-tail Keywords

Once you’ve done your research and gained a better understanding of your audience, it’s time to choose the keywords you want to try to rank for. Keep in mind that there’s a lot of competition surrounding keywords, especially short-tail ones that are quite broad, such as “pizza,” for example.

Therefore, going for the obvious choice may not be such a good idea after all. Instead, consider using long-tail keywords that are more specific, such as “gluten-free pizza” and even “gluten-free mushroom veggie pizza,” for instance.

These keywords may have a lower search volume than “pizza,” but if they are directly related to your offering, they will attract the right kind of audience — people who are not just searching for pizza, but want gluten-free mushroom veggie pizza specifically.

Consumers who use long-tail phrases when conducting online research tend to look for specific things and they are likely already ready to take the desired action. That means more organic traffic for selected keywords and more qualified leads. In other words, less is more when you consider there’s more quality to be had.

Step #4: Implement Your Selected Keywords

As mentioned before, keywords match your content with user intent so it’s very important that you implement the keywords throughout your website to start the process of trying to rank in search results.

If you want consumers to explore your content once being led to it by keywords and search engines, it’s vital that you provide them with an exceptional browsing experience. That might mean looking for the best company that specialises in web design in New York City or an agency local to you.

Keyword implementation is essential for SEO. Once you begin your journey, it’s important to keep it up. Constantly perform research and stay on top of industry trends to help propel yourself ahead of the competition. Here are a couple of things you should do regarding proper keyword implementation in your content:

  • Avoid keyword stuffing
  • Implement keywords throughout your site, including landing pages, articles and blog posts
  • Use on-page SEO to ensure search engines can crawl and index your pages
  • Implement keywords in Meta descriptions and title tags
  • Use keywords in anchor text when conducting link building and guest posting
  • Implement keywords in your URLs

Step #5: Diversify Your Keyword List

Over time, your keywords will either gain or lose volume and relevance. It’s very important that you have multiple keywords in mind and avoid sticking to a selected few all the time. Like any other marketing strategy, SEO evolves and priorities change, especially when you consider the fact that search engines like Google update their algorithms multiple times a day.

That’s why you’ll have to abandon some keywords and find new ones when an opportunity presents itself. This is just part of the journey you have to keep in mind. Furthermore, keep an eye on your competitors.

The keywords they use can help you devise your own strategy and help you gain a competitive advantage. If they start changing their keyword preferences it may indicate a change that’s about to happen so you can properly prepare for it and not get left behind.

In addition, consumers will also change their behaviours from time to time. That means your keyword strategy must change as well. A good example is that a lot of consumers are switching to voice search from traditional browser typing. That means a whole new keyword strategy that can adapt to this shift in consumer preferences.

Wrapping Up

Keywords are still as relevant to SEO as they were before, even though some experts might suggest that other factors have surpassed them in importance. Instead of experimenting, it’s always better to rely on things that have proven to provide viable results time and time again.

Keywords have proven their worth and their value over time. If you find the right keywords for your business it will undoubtedly help your company increase traffic and in turn, conversions. The rest of your efforts will only serve to complement your keyword strategy and take your SEO campaign to a whole new level.

Posted by: Christopher

Christopher is a digital marketing specialist and a freelance blogger. He is focused on new web tech trends and digital voice distribution across different channels. In his free time Christopher plays drums and Magic: the Gathering.

 

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SEO-Friendly Web Design: Boost Your Site’s Visibility in Search Results

53% of all trackable website traffic comes from organic search, and it drives 6% of all online revenue, on average.

So, SEO-friendly web design is likely to boost your site’s organic search traffic. Plus, there’s a good chance for your sales or conversions to grow.

If you wish to get the most out of it, you need to design websites with USERS and SEARCH ENGINES in mind.

In this post, we will discuss seven tips that will help you in implementing SEO-friendly web design.

Getting Started

But before we dive in, test your site’s overall SEO health. Otherwise, your efforts to boost its visibility might not give expected results.

Run a quick website audit using the free Website Checker Tool and check your on-page SEO, site speed, traffic, etc.

If you find minor issues, you can fix them immediately. For the major ones, you need to go ahead and do a website redesign.

Next, you can follow these tips and enhance your site’s visibility in the search results.

1. Remove Intrusive Pop-ups and Ads

Picture this: You land on a page, and a series of pop-ups welcome you. Isn’t it annoying?

You’d click the back button and go away as soon as you experienced it. And I would do that too.

Such user behaviour can negatively impact your conversions and SEO. Google penalises pages with intrusive interstitials.

It includes popups, layovers, and advertisements that are typically not responsive, cover most of the content on the screen and are difficult to close.

So, if your site has many intrusive pop-ups and ads, remove the ones you don’t need at first.

With that, you can keep useful pop-ups like exit messages, cookie warnings, subscription requests, etc.

But, remember, less is better.

2. Use Clear CTAs (Call To Action)

Call To Action buttons direct users to perform a specific action.

For example, the ‘Try For Free’ button on RankWatch’s homepage tells users what would happen when they click on it.

But, if it read something like ‘Take The Ride’ or ‘Experience The Change,’ it would confuse the readers. Consequently, users will ignore the button and not click on it.

So, carefully look at the CTAs on your site, and ensure they make sense. If you can improve them and get more clicks, do it.

It will help reduce your site’s bounce rate and enhance its search visibility.

3. Make Navigation Easy

The website navigation makes it easy for users to find the pages they are looking for. It encourages visitors to interact with your site and stay longer.

But, if your site’s navigation is not clear and doesn’t link to the most important pages, it will not serve the purpose.

Here’s how bad navigation looks like:

It is neither clean nor user-friendly.

Now, look at the present website navigation of the same site:

They have improved it tremendously, and it is super easy to navigate their site now.

So, you must rethink how your navigation works and if it benefits your users. Change the layout, remove unimportant links, etc., as required.

You can even ask your users for their feedback and make your site’s navigation better for them.

As your site’s user experience is enhanced, more users will stay on your site. And it will help improve your site’s visibility in search results.

4. Implement Mobile-First Design

As of July 2021, 55.89% of people browse the web via mobile devices. So, it is safe to assume that most visitors to your site come from mobile devices.

Also, Google uses mobile-first indexing and ONLY looks at the mobile version of your pages while ranking them in SERPs.

So, you need to ensure that both users and search engines can access your site without hassle.

But, there’s no point in designing a site for ‘desktop’ first and then creating its mobile version.

Instead, use responsive web design and make your site ready to serve users and search engines.

If you don’t know where to begin, check the mobile-friendliness of your site using the free Mobile-Friendly Test Tool.

5. Improve Page Loading Speed

70% of customers say that page speed impacts their purchasing decisions. If you make your customers wait for a response, they will turn to your competitors.

Supporting this, in 2010, Google made page speed a ranking factor not just for search but for ads too. It recommends that a page must load within 3 seconds for the best results.

Simply put, your site must load as fast as possible. Compress images and videos, reduce JavaScript, etc., to reduce the page loading time.

You can use Google’s Page Speed Insights Tool to get a detailed analysis of your page speed.

It will list the relevant page speed problems under ‘Diagnostics’ and give your suggestions under ‘Opportunities’.

If you have lots of slow pages and need improvement, start with the most important pages first. Fast loading will enhance the search visibility of your pages.

6. Use HTTPS Security

Google considers HTTPS as a ranking factor since 2014. So, websites with an SSL certificate (https://) have an added advantage in SERPs.

Besides this, HTTPS protects the integrity and confidentiality of data between the user’s computer and the site.

The data you are sending to or receiving from the site is encrypted. So, it becomes difficult for intruders to tamper with communications between the site and the user’s browsers.

So, I would suggest that all sites have HTTPs. If you are not using HTTPS yet, it is time to get an SSL certificate.

Let’s Encrypt, a non-profit organization backed by various companies, including Google, offers free SSL certificates.

You can easily get one from them and secure your site. However, keep in mind that HTTPS applies to your entire site. It shouldn’t be like some pages have HTTP and others have HTTPS.

7. Focus On Internal Linking

Search engines are always crawling the internet to discover and index new pages.

An internal link, which points to another page on the same website, helps search bots speed up this process.

While crawling a page, the search bots follow the links. The pages existing in their database are updated while the new pages are indexed.

So, internal linking helps your pages to appear in the SERPs. Besides this, users can also discover new pages on your site with internal links.

Now, you don’t just have to use internal links. You have to use them at relevant places. Plus, you must use appropriate anchor text.

If you are not using internal links yet, start using them and boost your site’s visibility in organic search results.

Strive for SEO-Friendly Web Design

SEO and web design keep changing from time to time. You should always keep an eye on the latest SEO updates and trends. Being forewarned helps you to be forearmed.

For now, you can take help from the tips mentioned above and make your site SEO-friendly!

Do you have any other questions related to SEO-friendly web design? Let me know your thoughts in the comment section below.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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An Ultimate Guide to WooCommerce SEO For Your Products

For many newbies, running a digital store may seem complicated. Choosing the right platform and going into details of a proper promotion strategy is a responsible moment at the start. We are here to present the WooCommerce platform and explain how you can use WooCommerce SEO to make Google love your store.

Understanding WooCommerce

WooCommerce is a WordPress plugin designed for those who want to build an eCommerce store. This platform has a solid and productive foundation of WordPress, so you can realise the potential that the most popular and effective content management system offers to you while creating your unique eCommerce space.

WooCommerce inherits useful WordPress features that you can implement on your website. It is an open-space platform where every detail is fully customisable, so as a result, you will have a functional one-of-a-kind digital store.

Additionally, WooCommerce adopts the SEO-friendliness of WordPress, which means you immediately get a set of built-in optimisation features. But do you really need to get into SEO and perform it in your store? What are the advantages of SEO WooCommerce? Let us dive deeper into search engine optimisation and what you will get from it.

The Value of WooCommerce SEO

Search engine optimisation helps people across the net improve the performance of their blogs, websites, and digital stores. SEO tools and means aim at interaction with search engines, which can help you reach your business goals.

Here is what the magic of WooCommerce SEO can do for your store:

  • Better user experience. You optimize a website or a store guided by search engine rules. However, as a result, you will have a space that is easy and comfortable to use: an intuitive interface, fast page speed, informative content, pleasant design, etc. The better SEO you provide, the more visitors will get satisfaction later on.
  • Improve your ranking. The ultimate goal of SEO is letting Google notice you and improve your rankings in search results and thus make your website visible to a larger number of users.
  • Increase sales. The better traffic inflow you get, the more people you can convert into leads. Along with other positive side effects of optimization, your visitors will more likely tend to buy your products or pay for your service.
  • Enhance the authority of your store. By having your store on top of search results, you will increase the trustworthiness, authority, and overall reputation of your website. That is a fertile ground for productive partnerships.
  • Make the outcomes last longer. Unlike other marketing methods, SEO has middle- to long-term effects. It is a systematic approach that requires constant effort investments, but after all, you will enjoy your results for a longer time.

As mentioned above, WooCommerce has a great SEO basis. However, you can take a step further and enhance your optimisation performance. How can you improve and sustain the SEO WooCommerce space to make Google rank you higher and provide high-quality organic traffic? Read on to discover the 5 best tips on how to enhance WooCommerce SEO for your website.

5 Steps to Optimise Your WooCommerce Store

1. Work on WordPress Setup

As long as WooCommerce is a WordPress plugin, make sure you adjust this system for SEO. For that, using special extensions may be helpful. You can try out a popular Yoast SEO plugin to create a credible SEO basis for your further work.

2. Optimise Your Product Page

Optimising each component of your product page will increase your chances to get visible in Google queries. Work on the following parts of your page:

  • Product SEO title and URL;
  • Meta descriptions;
  • Categories and WooCommerce tags.

If all these components comply with basic SEO requirements, you will already improve your optimisation drastically.

3. Consider Adding Alt Text to Your Images

Even product images can become an object of WooCommerce SEO. Alt text attracts visitors who use image search. Moreover, it is an SEO signal for Google, as its initial aim is to help users quickly find what they are looking for. Alt text is a great place for keywords, too, if it describes the product comprehensively.

4. Provide Technical SEO

Whether you work on WooCommerce SEO or SEO for Shopify a store, technical optimisation is a must. A clear website structure, simple navigation and WooCommerce search in the store, intuitive design, a higher page speed, and mobile optimisation are obligatory SEO components. Not only are they crucial for Google rankings but they also make it easier and more satisfying for your visitors to scroll your WooCommerce store.

Take Care of Security

A good SEO specialist will always insist on proper security control for your store. First, this will enhance your reputation and will never harm your visitors. Second, Google always strives to create a safe space for Internet users. If your website is insecure, this can lead to dramatic consequences like Google penalties.

What Comes Next?

After you perform these basics of WooCommerce SEO, you will have a great basis for your further work. Never hesitate to learn more about this process, check for more details to cover other aspects of SEO for your store.

Effective optimisation means constant improvement and looking for more opportunities. Do not forget about the basics of website SEO, learn on tmcnet.com about backlinks, and get a professional consultation if you are feeling stuck. WooCommerce SEO is all about effort and consistency, but the results will be impressive!

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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