5 Ways How to Increase Organic Traffic Without Link Building

Link building is one of the most popular ways web owners use to rank their website on the SERPs. It’s also one of the fastest ways to bring Google’s penalty hammer down on your website.

Well, if link building is an effective organic SEO strategy, why ban people from doing it? And if it’s frowned upon by Google and other search engines, why do site owners still risk it? The answer to this has been shrouded in shades of grey for a long time.

Firstly, the problem with backlinking isn’t the act of linking itself; it’s the intent behind it. Websites that have a few links to their web pages from authoritative websites have a good thing going. However, too many web owners take it too far and try to drown their websites in links from unreputable sites, most of them paid for.

Of course, we get the drive; everyone wants to earn wealth and live an improved lifestyle. However, using shady backlinking practices to boost your site’s traffic and, potentially, revenue, is almost guaranteed to end in tears.

Buying backlinks is a massive risk, and it’s only a matter of time before Google’s algorithm fishes out your site. And you can be sure they will, and when they do, there’s no coming back. The introduction of ‘no-follow’ links was a response to spam links; these link types tell websites not to pass on their reputation or vote of confidence to the sites linking to them. Still, no-follow and do-follow links can be useful if you know how to use them, but that’s not the reason for this post.

The truth is that links are still a huge ranking factor for websites even though search engines see most of it as an SEO guideline violation. Thankfully, there are a ton of other ways to boost organic traffic to your website.

You could be building a POD platform like Teespring, an authority blog like Neil Patel, an essay writing service review outfit like Online Writers Rating, etc. Whatever the case, if you’re thinking of how to increase organic traffic, the strategies on this list will prove incredibly useful for you if you do them right.

Focus on researching and putting viral content.

There’s regular content, and there’s viral content. This doesn’t mean that regular content is terrible by any means; however, viral content, by definition, is the kind of content that “breaks the internet” and pulls waves of traffic to your website.

While almost anyone can write and publish regular blog posts, creating viral content is an art form. It takes a higher level of writing and research skills to put out such content successfully. Thankfully, there are few reliable resources online to help with that.

Authority resources like Buzzfeed, Upworthy, and many more have a ton of posts to guide you in writing articles that will go viral. Virality, beyond the writing and research, has to also do with having your finger on the pulse of trends, as they are more likely to go viral.

Another resource for gleaning viral trends is Buzzsumo. It is an established idea generator for insight into trends and trend-worthy article ideas. YouTube is also another great idea generator. You will come across many videos that inspire you about stuff that hasn’t been written about yet, or at least not exhaustively. Develop those and watch your organic traffic grow.

Long-tail keywords are your friend.

Can you make a guess how many people are trying to get traffic with “digital marketing,” “hair care,” “credit cards,” and more? Probably a lot more than you think. There’s just one problem; they’re all doing the wrong thing.

These keywords are generic and very likely oversaturated. Plus, they have no intent behind them anyway. However, imagine instead of trying to rank for “what are credit cards?” you build content around “what are the best no-fee credit cards in Ontario?” Do you see the difference? The latter keyword is a long-tail example and is something people are searching for. Everyone already knows what a credit card is, so no one is searching for the first keyword—unless they’re from another planet, which is just as unlikely.

Long-tail keywords typically have sizeable search volumes that grow with time, so it makes sense to use them to boost organic traffic. Just bear in mind, though, that ranking for long-tail keywords is almost always a long-term tactic. You’re almost guaranteed to see no impact on your traffic in the first few months. But if you’re patient, the results typically start to come in at the six-month mark and beyond, and it can affect your website traffic rankings significantly.

Don’t search for keywords. Search for questions.

Technically, they’re the same thing. However, when most people make a search engine query, they usually phrase them as questions. Quick usage of Google’s autocomplete feature will prove this assertion. What’s more? These are usually long-tail keywords, which means the competition and traffic potential is relatively low and high, respectively.

So how to get traffic to your website using these questions? You’d have to find them first, and besides Google’s autocomplete, places like Quora are a good place to start your search. A quick tip: if you find a Wikipedia page as a top result, the chances are that you may have a shot at the keyword in question. Wikipedia typically doesn’t employ too many backlinks, so showing up as a top result points to the fact that you may be able to rank for the same keyword without risky backlinking practices.

Tools like Moz are also great at sniffing out a page’s domain and page authority. You can use it to analyse the top five results to understand your chances for ranking for any given keyword better.

Niche topics are amazing.

There was a time before Google Panda when crash and burn website experts were raking in the big bucks. All they had to do was create a website and stuff it full of hundreds of pages talking about the exact same niche topic. Thankfully, those days are gone, and Google’s algorithm has prioritised content quality.

Still, this doesn’t negate the usefulness of niche topics. There are so many untapped or undersaturated niches out there that are just waiting to be discovered and optimised. Niche topic sites include gun blogs, health blogs, writing recommendation blogs like Best Writers Online, gaming blogs, gardening blogs, and more. Almost anything could be a niche topic.

So look out for niches that have relatively little competition, and you should be able to create content that will rank for said niche easily.

Look out for markets beyond your geographic location.

Don’t forget; the world is a global village. Just because you live in the United States does not mean you should only target US traffic. Consider creating content for a more global audience. Content marketing is relatively still unpopular in many parts of the world, keyword saturation is still a myth, and many of the practices circa Google Panda still work in these places.

The beautiful thing is that content for these regions can blow up nicely and boost your organic traffic without you needing to build a single backlink.

Final Words

Hopefully, you can see now that how to get traffic to your website isn’t always about link building. The strategies in this post are wonderful to get a superior rankings to boost that will, in turn, grow your organic traffic, risk-free.

Melissa Mauro is a self-improvement author who is always interested in new projects. She wants to create her own writer brand, that’s why Melissa is looking for fresh platforms for the implementation of her ideas. Creativity and unique style make it possible to deliver valuable and engaging content to her ideal reader.

Posted by: Melissa Mauro

Melissa Mauro is a self-improvement author who is always interested in new projects. She wants to create her own writer brand, that’s why Melissa is looking for fresh platforms for the implementation of her ideas. Creativity and unique style make it possible to deliver valuable and engaging content to her ideal reader.

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How to Disavow Links – The Ultimate Guide

As we know, in modern times, backlinks are one of the most important factors when it comes to SEO. In this tutorial, we are not talking about acquiring backlinks, but removing them. Why would we remove them? Well, not all links are good backlinks, bad backlinks come with a spam score which gives you a negative score or a spam score. This is why it is good to use the disavow tool to remove unwanted backlinks.

Unlike some other topics, Google has been quite forthcoming on their backlink disavowal views and its place in your search engine optimisation toolbox. Let’s look as to why you may want to disavow a link and how we go about using the tool.

Why Should We Disavow Links?

If your spam score is increasing or poor backlinks are having a negative effect on your SEO, then the disavow tool is what you should be using. If you receive a message from Google in your Webmaster Tools about having ‘Unnatural Links’, you are being penalised whether you are knowingly complicit or not.

An important role for any SEO export is addressing any Google penalties that may arise. It’s not an issue if you stick to white hat SEO, but knowing how to keep a clean backlink profile for your website is vital when it comes to your SEO strategy.

Another great tool you can use to monitor negative backlinks is Moz Domain Analysis tool. This will provide you with metrics for your PA (Page Authority), DA (Domain Authority) and a Spam Score which is all ranked between a value of 1-100. However, I am going to mention here that if we disavow links in Google’s Disavow Tool, it will not take effect on Moz. We are simply using this tool to check which links we could potentially disavow. Unfortunately, Moz doesn’t have any access as to which links have been disavowed from Google, so just within Moz; it won’t reduce your spam score.

We, unfortunately, will not detect that a link has been disavowed, this isn’t something we were able to include in the old or new DA models. Since disavowing links doesn’t actually remove a link, it just signals to Google that the links aren’t important, our crawler will continue to find the link. We are working on having something like that built into Link Explorer, where if you disavow a link in Google, you can also mark it as disavowed in Moz, but I’m afraid that option isn’t available yet.

So, what constitutes a healthy backlink profile?

In general, the majority of organic backlinks can be classified as ‘good backlinks’. They represent the ideal Internet that Google is looking for. One where the website has great content is referenced frequently, naturally and freely. A single backlink won’t really have a big impact on your website, but they will slowly be building a reputation for your website and acknowledge your website to be a trustworthy and authoritative source.

On the other hand, ‘bad backlinks’ are mostly non-organic (with few exceptions). Two of the biggest offenders of this are where people decide to purchase backlinks in a mass order from shady websites. This, and intentional backlink schemes which utilise a private backlink network (PBN). You can read more about this in this article: What do I need to know about buying backlinks in 2020?.

It is also possible to gain ‘organic’ links from spammy websites that are just lists of products and links with no real content. The link was most likely generated by a script/robot, and it is certainly not benefitting your site, in which case, these are the ones we want to be removing.

Negative SEO Attack

Just to add here, with disavowing backlinks, you have to be really careful. It is a serious action. that can significantly impact your search ranking, whether it’s for the better or worse, so be very careful with the links you wish to disavow.

Google considers it a pretty last-resort option. You can find this in Webmaster Tools > Advanced and there are 3 warning screens you have to click through before you can upload a disavowal file.

In general, you should only disavow a link that you know for sure is bringing you down. Check the Google Quality Guidelines for a more exhaustive list.

Note that a link from a low-traffic or low domain authority site is not a bad link. It probably won’t contribute much individually, but every link is a vote of confidence in your site that Google takes into account. Obviously high ranking PA / DA websites will increase your score quicker, but a thousand low-quality PA / DA websites linking to your website is also helping you as well.

So, What Happens When You Disavow a Backlink?

Essentially, this is a request for Google to ignore those links to your domain. If the link disavow is successful, it won’t be counted for or against you when determining ranking in the search results.

Do note, Google is not obligated to honour your request to disavow the links. If you have a look in their documentation, you will see that it is only a suggestion to disavow the links that you are requesting. Also, this can take up to 48 hours before it takes effect on your websites search ranking.

Is it possible to undo a link disavow?

It is indeed. You are always able to download your current disavow file and edit it to your requirements. I wouldn’t edit it too frequently, you really want to be sure that the links in which you want to disavow are the right ones and the ones you wish to stick with.

How to do I Disavow Links in Google Search Console?

If you have a Google Analytics tracking tag on your website then you will also have access to Google’s Search Console tool.

Within the Google Console, you can conduct a link audit from the Link Report page. Just click the Export External Links button on the top right of the screen then select the More Sample Links option. You can export this file if you wish as well.

Once you have determined which links you are sure you wish to disavow, you will need to create a text file (*.txt) which you can upload to the Google Disavow Tool. With this, you need to follow a specific format but it’s really simple. The format goes as follows:

  • Each entry has to be on a different link
  • Each entry needs to begin with domain:
  • You can name the filename of the text file as anything you like

Following these rules, here is an example of how you can block either a complete domain or just a specific page:


# Pages to disavow
https://spam-website.com/this-is-a-bad-link
https://spammy-website.com/oh-damn-another-bad-link

# Domains to disavow
domain:spam-website.com
domain:super-spammy.org

Blacklisting the entire domain will save you quite some time over blocking just a specific URL. However, there are few instances in which you would want to disavow a single link from a site but still allow other links from that domain, but that’s why the option is available.

Head over to the Google Disavow Tool, select your domain and click through all of the warnings prompts until you reach the dialogue box that allows you to browse your folders and choose a file to upload. Select the disavow file you already created, and select Open to upload it to the disavow tool.

Within the next day or so, Google will no longer take the listed domains into account when determining your pages’ ranking.

Conclusion

Disavowing links can be intimidating if you don’t know what to do, so be sure you know what you are doing before adding a list of domains/pages. You can potentially ruin your SEO if you abuse disavowing, so it’s crucial to get it right.

We think every site owner needs to know about disavowing. It can mean the difference between a clean link profile and a spammy one. Plus, there are so many benefits to disavowing links correctly. Why? Well, your website will most likely get a book in ranking which will result in a higher ranking and more traffic to your website.

As already mentioned though, you don’t want to disavow links if you can help it; a manual removal is always preferable.

Only disavow links when you have no other choice. In this case, don’t be afraid to use the Disavow Tool, at the end of the day, that’s why it’s readily available.

Hopefully, you have a better understanding of why you should disavow links and when you should do it. It can be a bit of a daunting task, but once you get used to it, it’s super easy.

Has the disavow tool ever helped you in the past? How much did it improve your rankings? Let us know! 🙂

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Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Pay Monthly Website Solutions

We have just made a ‘soft-launch’ of our pay monthly ‘sister’ website which goes by the name; Code Twenty Four, it’s quite far from the completion stage but it’s off to a great start. Let us know what you think!

So why did we start rolling out a new pay monthly website package? Well, quite often we do get requests for pay monthly solutions. This is also extremely beneficial for smaller businesses who quite simply can’t afford to pay the large upfront costs before a project commences.

How does it work?

Well, the process goes like so:

1. Choose your Package

Choose a website package that suits your requirements, if you’re not quite sure then talk to one of the members in our team and they will get a customised package tailored exactly to your requirement.

2. Design Concepts

The designers will start working on a fresh bespoke design that meets your requirements. Should they not get it right the first time, don’t worry, the designers will provide up to 3 revisions for any particular page to ensure your vision comes to life.

3. Website Build

Once the design is signed off, the development beings. They will start building your site and provide a development link where you can view the latest work carried out.

4. Go Live!

Once your new website is fully tested, secured and given the go-ahead, your website will become live to the whole world, Ohh yeahhh!

What’s even better, you can get a website up and running without paying anything as there are no up-front costs. The way we like to think about things is that a website should be like a phone contract. You get the phone, pay monthly and if you want all the bells and whistles then you can add ‘bolt-ons’ or ‘add-ons’ whenever you like.


What services do you get?

Everything! Well, exactly the same as what we offer with the only difference being that the payment scheme is different. As always, we offer the following services:

  • Brand design
  • Responsive design
  • CMS systems
  • E-commerce
  • Speed Optimisation
  • Social Media Marketing
  • Email campaigns
  • SEO (Search Engine Optimisation)
  • App development
  • Hosting
  • Website Security
  • Copywriting

Why did we do it?

Well, as we said before, we want to cater to everybody’s needs, if you are a start-up company looking to start selling online, then we have your back! Maybe you can’t afford the up-front costs and this is the perfect solution for you, and that’s why we created Code Twenty Four.

Conclusion

We created Code Twenty Four because we already had a lot of interest in this method of paying for a website. We fully understand why some businesses would prefer to do this and so we created this solution and provide our new service where you can benefit from:

  • Having a modern/clean Website Design by an experienced team of web designers.
  • Providing no hidden charges or increases.
  • No Upfront Costs
  • Free, unlimited updates.
  • 7 Days a week customer support.
  • A fully Secure website. (SSL / https)
  • A Mobile Friendly, Responsive Website. (Which will look pixel-perfect on on desktop, tablet and mobile)
  • Super-fast Website Hosting.
  • A Content Management System to edit your website content and images.

Let us know what you think to pay monthly solutions and the new website we have created!

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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What do I need to know about buying backlinks in 2020?

Have you ever had someone say to you that they’ve had a sudden decrease in rankings on their website? Everyone wants to rank on the first page for certain keywords on the search engine results page (SERP), and if you’ve been there before, you’ll realize how impactful this is on traffic and revenue coming through to your website.

There are various reasons why this could happen, more commonly because of the use of low-quality or bad backlinks which can be considered as spam. These low-quality links are usually caused by website owners purchasing backlinks for their website. If you consider the amount of time, effort and money people have to make to build website traffic, a sudden negative impact due to poor backlinks is known to disrupt the operation of their business, both mentally and financially for that matter.

Before we get started, we’re going to mention a great tool we like to use to monitor the performance of our website called Moz. You can also download their browser extension here which makes it easier to analyse your domain. What this will do is provide a score for your domain, and you will receive a score for DA, PA and it will give you a spam score as well.

PA & DA stand for Page Authority and Domain Authority, respectively. These are numeric metrics which are both scored out of 100. Quite often, they are used to see how search engines see the strength of backlinks by a particular URL. However, Google does not use PA or DA as ranking methods. From this information though, you can think of Moz as a third-party metrics to get an idea of what your PageRank might look like.

There are similar link-graph metrics from other third-party tools as well such as:

  • Ahrefs DR & UR
  • Domain Rating & URL Rating
  • Majestics TF & CF
  • TrustFlow & CitationFlow

Which ones should you use? Well, it all comes down to personal preference. Some SEO’s use these metrics, some don’t trust link-graph metrics at all or think they’re useless.

Personally, we prefer Ahrefs & Majestic metrics as we’ve worked at a web-host previously and got a taste for the scale of different bots in practice. Moz doesn’t actually crawl that much. Ahrefs & Majestic have a much larger crawl infrastructure, so I would trust them more… But again, the choice is down to you!

You can read more about Link Building on one of our previous posts here.

So, what are backlinks anyway?

Backlinks are links from one website to another website. Google and other search engines consider backlinks as a vote of authenticity. Basically, if another website links to you, it means that website is giving you a ‘vote of trust’. If you have thousands of backlinks linking to your website, this ‘could’ increase the worth of the page in the eyes of any search engine. One thing you have to understand though is that a few backlinks from reputable websites are going to be worth a lot more than several links from unreputable sites. How can we determine if a site is reputable? Well as we mentioned before, we can use certain tools to get an idea of how ‘worthy’ a backlink is.

Let’s look at Facebook for example:

Facebook, at the time of writing, has a PA of 100 (perfecto!), DA of 96, 1,601,867,432 backlinks, and only a spam score of 1%. Pretty incredible right?

Since the advent of the search engines and the rise of Google, backlinks have remained instrumental in ranking the website. Despite regular changes in the search engine algorithms, experts still regard the number of quality backlinks as one of the most important factors of any website.

That being said, how did backlinks become of such great importance for a website? It wasn’t always like this but here is a bit of history of backlinks.

History of Backlinks

Once upon a time ago, search engines such as AskJeeves, Yahoo, AOL, Excite amongst a few others dominated the search landscape. For this reason, developers of search engines were always trying to find a way in which they could rank websites based on the quality of information that appeared on that website. In the beginning, search engines started by ranking websites based on the number of keywords for the particular website.

In these golden days, whenever somebody searched for something, the top-ranking web page on search engines would be pages that had the most relevant keywords to that particular keyword search. Let’s say you were to search for ‘Website Design’, this would normally rank a web page based on the number of keywords for Web Design and similar terms for a particular page. What was the issue? Well, this method of ranking led developers to do things such as ‘keyword stuffing’. What this means is that a lot of people would then stuff their website with hundreds of keywords on every page of their website just to gain priority (or even a top-ranking) on search engines for a particular search term. What this meant was that a lot of low-quality websites would start appearing quite highly ranked up even if the website wasn’t even about that given topic, crazy right?

Not only that, but to keep the look and feel of a web site, people were actually hiding these keywords, placing them off then screen (let’s say like 9999px to the left) just to get a higher ranking and increased web traffic.

This is when Google first came into the spotlight back in 1998. Their objective was to change how the information is presented to the user in search listings. Over time, Google started putting more emphasis on backlinks instead of keywords. Why? Well, there were obviously some flaws before and it’s not quite as easy to ask other website owners to link to a particular page on your website; because of this, the number of backlinks was a preferred method over keywords and other factors.

It was a very wise thing to do: if you look at big companies such as Apple, Amazon, CNN, and so on, they all had one major thing in common. They had thousands of backlinks. For Google, this was an awesome start as people were then shown information from authority websites that had more relevant information based on their search terms.

Over time, people were also finding ‘hacks’ to gain a higher ranking. This resulted in business owners purchasing backlinks from companies that could sell them in bulk and given more emphasis on keywords (with a link to their website) that people wanted to rank for. As a result of this, it once again became possible to climb up the search engine ladder and reaching the top page once again quite easily.

This obviously challenged Google to address another problem. What they did to tackle this was that they started blacklisting websites, decreasing their rank, or in more severe situations, just outright blocking the website. This meant a lot of websites suddenly noticed a massive decrease in their rankings.

For some websites, it meant losing thousands of pounds of revenue for just a single day’s operation. For others, it meant restarting their journey from the ground up again. Even today, Google and other prominent search engines are proactively changing their search algorithms to stop website owners from dodging the system.

To get a better idea of how you can rank for SEO these days, you should check out this blog post: The 4 best SEO practices for 2020 and beyond.

So, should I buy Backlinks?

Well, since Google and many other search engines now put a huge emphasis on backlinks, it’s quite obvious that many website owners will feel pressured into buying them.

They continue to buy them because it saves a lot of time and helps them get results faster. But there is a problem here…

Google and other search engines will eventually catch on to this, which can lead to their website becoming penalised which can even lead to established websites becoming bankrupt because of this.

Google does have some clear guidelines regarding link-building schemes. These guidelines are regularly published by SEO companies and experts who try to steer people away from buying backlinks. Unfortunately, some website owners don’t take any notice of this, assuming it’s just a quick and easy (lazy) way of attracting customers to their website.

What you should look into prior to this is having a look at what Google says about buying backlinks (aka; link schemes):

Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links, or sending someone a “free” product in exchange for them writing about it and including a link.

Funnily enough, one of the first things Google mentions in its guidelines is related to link schemes and how it prohibits the buying and selling of backlinks. Exchanging money for links and generating excessive link exchanges where other sites link to others in an excessive manner is banned by Google. Should they discover that you have bought links, it WILL severely penalise your website without any given reason. Google is very clever, don’t underestimate their power.

If this does happen to you, you’ll be stuck in a pretty sticky predicament: you will be left without anywhere to go. The only thing you can do is to contact Google using their webmaster tool and hope that there will be a reply. While Google is not known for replying to such queries, consider yourself lucky if your website is restored at a later stage… very lucky indeed!

Don’t just take our word for it though, a quick Google search will tell you that most people lose their minds trying to recover from such a situation. The most practical way of recovering from this is to remove the ‘bad links’, which will ultimately restore the website a lot quicker. If you don’t have access to websites to remove such links, you should consider using Google’s Disavow Links Tool. What this does is allow publishers to tell Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank web sites. It can take some time to recover, but this tool can be very useful. We spoke about Moz earlier and how they provide a spam score by a percentage. With this tool, you can actually see which links are considered spam. From this, we can include such links into our Disavow tool to regain the desired 0% spam score.

To get a general idea of how impactful search engines like Google take automated backlinks into account, they actually initiate nearly 400,000 manual actions every month. Besides the manual actions, thousands of websites are often hit by Google algorithm updates, which are specifically designed to stop low-quality websites from popping up in the search radar.

What can we take from this? Well, for any website owner, it is clear that search engines are actively monitoring low-quality backlinks and spam issues, so you always need to be very careful! Buying backlinks is an easy strategy, but is it worth the risk? Definitely not.

Here are some truths about Backlinks…

Google and other search engines DO NOT promote link building. If you’re quite new to the wonderful world of SEO, this surely might sound confusing or contradictive as backlinking is widely used to promote the SEO of your website.

Despite what Google suggests, SEO experts have proven that backlinks are a huge factor in terms of higher page rank. Over time, this fact has been proven on a variety of occasions. For this reason, if someone tells you that link building is not important, they probably don’t have a clue what they are talking about.

Nothing against Google, and if the truth were told, if I were one of Google’s executives or the owner of an emerging search engine, I would probably do the same. After all, there are reasons to continue focusing on all aspects of your website, which DO include high-quality backlinks.

What should we focus on then?

High Quality Backlinks

Backlinks are not always ‘equal’. What we mean here is that there are high-quality backlinks and low-quality. A high-quality backlink is most likely a link from an authoritative and legitimate website. However, a low-quality backlink is generally one from a low ranked website, a spam website, or a link exchange.

What we mean here is that you should not simply focus on the total number of backlinks you have, but instead, focus on the overall quality of backlinks you have. For example, we would rather have 10 quality backlinks (where the PA and DA are very high), than 200 low-quality backlinks from unreputable or spammy websites. In fact, these low-quality backlinks can actually lower your overall ranking on SERP’s.

Let’s cover: Do Follow vs. No Follow Links

What is a do follow link?

A do follow Link is a hyperlink that is able to tell all search engines to pass along its page rank influence to an outbound link.

What is a no follow link?

A no follow link is exactly the opposite of a do follow link. It is a hyperlink that removes the ability to pass on its page rank status to other sites.

Before we begin setting up a link building campaign, it’s very important to understand the difference between a follow and a no follow link.

A history of backlinks suggests that a “do follow” link is the most important type of link because it will count towards the authority of your website. On the other side, search engines will only give link juice to a “do follow” link. For this reason, if you have let’s say; 100 links that have a “do follow” attribute, search engines will count all of those 100 links towards the ranking of that particular page. However, if you have backlinks with a “no follow” attribute, it will simply ignore or give very little juice to an external website. You can read more about this from Neil Patel on his blog post: Should You Waste Time and Money on Nofollow Links? Here’s a Final Answer. When it comes to SEO, he’s the guru, we 100% recommend subscribing to his mail list, you will gather so much knowledge on SEO it’s unreal.

Anyway, the “no follow” attribute was originally introduced to reduce spam. How? Well, before lots of people were deliberately leaving links on Wiki pages, and high valued forums that quite often pointed to low-quality websites. These links did not help the web site owners because you could literally go to a lot of websites and add a backlink to your own website.

The solution to this was creating the ‘no follow’ attribute. You can read more about this here. These days, most websites such as Wikipedia, forums, and any commenting system will only allow “no follow” links that do not count as votes. As a result, it helps fight spam.

If these “no follow” links don’t count towards the ranking of a website, then what’s the point in building such links right?

While “no follow” links may not count as a vote, it can definitely get you a lot of traffic if placed on an authoritative website. With the passage of time, hundreds of these no follow links can build a regular stream of referral traffic that will continue non-stop. It means that you will not need to put any effort after placing the link because the link will bring automatic traffic to your website.

In the end, it always helps to build a mix of no follow and do follow links. Even when you’re using an SEO professional to rank your website, ask them if they know about the proportion of do follow vs. no follow links.

To conclude…

We have discovered now how search engines have evolved over time. In the olden days, we could rank for websites using a variety of keywords to gain traffic, stuff pages with thousands of keywords, and gain a load of traffic. Well, we can’t do that anymore, search engines have evolved and we now know that we can get severely penalised for using such techniques. This can go the same way with buying backlinks… If you get caught, you will get penalised, it’s as simple as that. There are cases where people have been fortunate to get away with it and even try and find loopholes around this to make it safer, we won’t mention these techniques but you have to ask yourself the question: Is it worth it?

For us, we’re pretty happy gaining backlinks from websites we build (i.e. by adding Developed by Silva Web Designs in the footer) and if anyone mentions one of our articles in their blog posts, then awesome! We tend to concentrate on several other SEO techniques as well. We won’t list them all but this includes SEO best practices, like only having one h1 tag per page, optimising all images and improving the page speed which can be checked using tools such as Google’s PageSpeed Insights or another one we like to use; GTMetrix.

There are other ways to gain traffic depending on your budget as well such as Google Ads. How this works is like an auction system: Google Ads, aka Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Not only Google of course, but generating traffic to your website may also gain revenue, so if the ROI (return of investment) is worth it, it’s definitely a great tool to use.

If you have any questions in regards to this article, feel free to get in touch or leave a comment below.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Impact Of Web Design On Conversion Rate In Your Company

Do you know that a good website design can positively influence your website’s conversion rate? Research conducted at Stanford shows that 75% of website visitors will judge a company’s credibility based on their website design. Also, an unattractive website will turn about 38% of new website visitors off from ever revisiting your site.

Your website design shouldn’t be just about functionality; you should also consider search engine optimisation, branding, user experience and the user interface, traffic that will be coming into the website, your sales funnel, etc.

So, if you are creating a website for your business or updating your website, we will share a few tips that can increase your conversion rate through your website design.

Your website aesthetics matter

You might not think so, but a beautifully designed website will keep every two out of three people on your site for longer. Your website aesthetic is the first contact visitors have with your website, and it will form their first impression of the kind of company you have.

This impression will then either lead them to stick with your website or close the window. So, you want to make an excellent first impression.

Figure out what you want your visitors to know about your company, and then find ways to integrate it into your website design. For example, a clean and ultra-modern website aesthetic will convey to your visitors that your business is modern.

A mobile-friendly website can boost conversion rate

Another way your website can increase your conversion is through mobile responsiveness. In 2018 alone, about 52% of all website traffic came from mobile devices. That is more than half of the internet population was viewing websites using their phones. Let that sink in.

Mobile internet is here to stay, and you need to structure your website to keep on top of this trend if you want to increase conversion. Here are a few ways you can embrace a mobile-friendly design for your website:

  • Keep your website menu simple. This will help your mobile visitors swiftly access the most useful content on your site.
  • Ensure your navigation helps mobile users quickly move from one topic to another. You can incorporate sticky navigations, ‘back to the top’ links, anchor links, etc. into your website design.
  • Reduce the amount of CTA on your mobile site. Put the most important action you want your mobile visitors to take upfront, and ensure you aren’t bombarding them with unnecessary pop-ups.

Embrace white space in your website design

Next, white space is invaluable in building a conversion web design. You need your website visitors to be able to scan your site when they first open it easily.

So, by using whitespace in your design, you can:

  • Highlight your CTA to your site visitors.
  • Bring your most valuable website features front and centre
  • Promote high conversion images on your site.
  • Highlight your cornerstone content, etc.

White space is a high conversion optimisation design technique. Whereas, a clustered website will both turn your website visitors off and prevent essential features on your website from reaching your visitors.

Call-to-action placement on your website

Also, know that there is no such thing as a high-converting website without a solid CTA. A well-designed call-to-action is essential in your conversion web design, and by ‘well-designed’ we mean that the CTA on your website must:

  • Be clear and straight to the point.
  • Contain unambiguous action-oriented language (your visitors should immediately understand the action you want them to take).
  • Be more than one. Some visitors might want to ‘buy’ some visitors might want to ‘sign up.’ Create various actions you want your visitors to take and place them evenly around your site.

pickthewriter.com/

Drafting the right CTA might take some time, but once you get it right, you will notice a growth in your conversion. However, not everyone is an expert in drafting action-driving content, so writing review websites like Pick The Writer and Writing Judge where you can hire writers can come in handy.

Readability and typography in your site design

One of the changes in web design to improve conversion rate we advise is clear and high-contrast typography. The font type, font size, font colour, etc. you use on your website can help your readers actually read your content. Which, in turn, can affect your conversion.

For example, a visitor that comes on your website looking for something, in particular, will appreciate fonts that help them skim through your site. If they can quickly identify what your offering is, they can take desired actions.

So,

  • Make sure your visitors can clearly differentiate your headlines and subheads. You can do this by using different font sizes or types in your headlines, subheadings, and paragraphs. You can also play with font colours, and textures.
  • Be consistent in your font type, size, colour, etc. all through your site.
  • Use no more than three fonts in your website design. This will help increase website usability and readability.

Content placement on your site & SEO ranking

Finally, in making changes on a web design to improve conversion rate, your site SEO and content placement go hand-in-hand. For example, in Google search ranking, websites with written content have a higher ranking than others.

Next, placing valuable content at the top of your site page can help your SEO ranking as well as help your visitors understand what your site is all about, which in turn can increase your conversion.

Although Google has improved in matching SEO synonyms to help website ranking, using literal keywords in your opening headings and paragraphs is still beneficial for your web ranking.

Also, adding useful content to your website will ensure that visitors stay longer on your site, which will benefit your website ranking.

Wrapping-up

Conversion web design is a practice that you shouldn’t neglect if you want to see a rise in your conversion rate. These few tips we have given you can help in the changes in web design to improve the conversion rate. So, don’t forget that your website can be a sales tool that actually sells, simply by following our tips.

Posted by: John Edwards

John Edwards is a writing specialist who is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities. Therefore, it is so important for him to do the writing.

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Link Building: What, Why & How

Link building is one of the SEO strategies that have stood the test of time.

Ever since 1998, Google used backlinks (getting hyperlinks from someone’s website back to your own) to assess website quality. So if your site has a lot of links from relevant sources, Google will deem it an authority site, boosting your ranking in the SERPs…

…giving you a major increase in traffic and pageviews!

But before we move ahead, you should know that there are two types of links.

  • Internal links are links that are placed on a domain and point to the same domain.
  • External links are links that are placed on a domain and point to a different domain.

There are many link building techniques, but below we’re going to focus on:

  • Competitor Backlink Analysis
  • Resource Pages
  • Web Directories

We’ll also go through the best backlink checker tools so you know which tool is worth investing in.

Let’s go!

See What Works For Your Competitors

Your competitors spend large sums of money and time developing a backlinking strategy.

So instead of starting from scratch, you should spy on them and reverse engineer their backlinking approach. This way, they’re the ones working hard to get the links. All you need to do is follow them to get the same backlinks!

To begin:

1. Identify Competitors:
List 5 competitors that are ranking for a keyword you’d like to rank for.

2. Backlink Analysis:
Analyse their backlink profiles with Ahrefs’ Site Explorer by adding the link from your competitors. Click on the orange loop button.

Then, click on backlinks.

Here, you can view your competitor’s backlinks. You can also sort the backlinks by selecting the Link Type button.

3. Export and Reverse Engineer:
Finally, export the list and think about what your competitor did to receive that backlink. Is it the quality of their content? Do they offer something valuable and unique?

You might find it a bit difficult at first. But the more you do this, the more you’ll get a good feel for the process.

Get Listed On Resource Pages

Bloggers and influencers often have a resource page that includes:

  • Tools
  • Products
  • Services
  • Website

…they use to run their business.

Getting listed on resource pages is one of the easiest ways to get strong and powerful backlinks.

For example:

I found Loud Digital’s resource page and sent them an email requesting to get listed on their resource page. They included my SEO Guide 2 days later.

…And that is how simple it was to build a backlink from a site with a respectable DR of 37!

To get listed:

1. Undergo Google Footprint Search:
Use an advanced search like [Your niche] + “resources” to find more targeted and specific Google results.

Alternatively, you can also try Inurl:[your niche] + resources to narrow down your results.

2. Scrape the links
Right-click on a search result and click ‘scrape similar.’ Now you will have all the relevant links on the page.

Then click ‘export to Google Docs.’

3. Analyse a Resource Page:
To see whether the site will be a good fit, you’ll need to assess:

  • Relevancy: Does your product fit well for their site and yours?
  • Types of Links: What other links do they have on their resource page?
  • Page Type: Is there a better fit?
  • Special Offers: Can you give users a discount or free trial so you get features?

4. Pitching your site:
First, begin thanking the site owner for their resource page and how it’s helped you learn more about a topic. You can then offer something in return, like an evergreen detailed guide within the same niche that would be helpful to their audience.

Take Advantage of Web Directories

Web directory link building is the process of adding your website into an online database.

The directories should be:

  • Active
  • Relevant to your industry
  • Well moderated

…so you can stay on-topic with Google!

If your site is new and recently indexed, getting links from a directory is a great way to start. It shouldn’t form the backbone of your backlinking strategy. However, it can help give your website that much needed link juice boost!

To start:

1. Identify a high-quality directory:
See if the site’s internal page is indexed to Google’s database. You can check this by doing a Google search for the directory’s homepage URL, to see whether the page comes up.

Low-quality directories don’t tend to show up and are not generally indexed by Google.

You can also run the site through Ahrefs to see how authoritative the domain is.

2. Create a Good Directory Submission:

Ideally, each submission is:

  • Unique
  • Descriptive
  • Brand name or URL focused

For example, here’s how I would phrase my submission if I submitted my site to two different directories:

  • Matthew Woodward provides SEO and Affiliate marketing advice to beginner and intermediate internet marketers.
  • Matthew Woodward is a seven-figure blogger who provides actionable marketing and SEO advice for new and experienced bloggers who are keen to increase their traffic

Here, I’ve conveyed the same message. But I wrote it in different ways so I can avoid issues like over-optimization, duplicate content, and manipulative link building.

Tried and Tested Directories

Here are 10 directories with high domain authority and thousands of indexed pages:

Best Backlink Checkers

A backlink checker can be extremely helpful when it comes to carrying out the backlinking strategies above.

1. Ahrefs: Ahrefs has the biggest and most usable database and starts at $99 per month.

2. SEMRush: SEMRush also has an intuitive dashboard. The subscription starts at $99.95/month.

3. SEO SpyGlass: SEO Spyglass had a major update recently, making it significantly more user-friendly. It’s customizable, rapid fast, and a more budget-friendly option. SEO Spyglass costs $124.75 for the first year and then you only pay $4.17/month afterward.

Rounding Up

In the eyes of a search engine, your content is:

  • High quality
  • Worth ranking

..if you have many high quality, spam-free backlinks.

The more quality backlinks, the better.

Backlinking doesn’t have to be difficult and challenging. But the process of gaining backlinks does take time. Remember to be consistent with your SEO efforts and persistent with your outreach.

Get started today!

Posted by: Matthew Woodward

Matthew Woodward became fascinated with all things internet at a young age. He started building his own websites as a young teenager, then moved to the corporate world of marketing and finally broke free in 2012 to begin his own blogging journey. Since that time he has used his blog to share his expertise in SEO and online marketing and in the process has helped thousands of people build and grow their businesses.

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The 4 best SEO practices for 2020 and beyond

Let’s face it, most businesses are looking to get their websites ranked higher on search engines. In fact, many companies spend small fortunes doing exactly that. But what if you don’t have a budget that could rival the GDP of a small country? There are tonnes of articles on the web that are geared toward telling people what the best SEO practices for 2020 are, just as there were last year and just as there will be next year. The truth is best practices are not year dependant – search engine algorithms don’t really care what the date is.

Why did we choose this title for the piece, then? Well, because it does happen to be 2020 and the best practices we will outline here are going to be just as valid next year too… and the year after, and… you get the idea.

The SEO best practices that we will be detailing here are proven to work and are used by the majority of successful businesses. With the shuttering of Google Plus by Google (who else?), one of these practices has suffered something of a body blow (more on that a little further down) but is still extremely useful.

Let’s get to it than with our, tested and proven, 4 best SEO practices for 2020 and beyond!

Be sure to create and publish epic content

At the core of all successful SEO campaigns is, of course, content. Even in the early days, when sites were garish and content filled with poorly crafted spam, content has always been the cornerstone of every campaign. These days internet searchers and indeed search engines are much more finely attuned to what makes great content, and nothing but engaging and well-created content is going to cut the mustard.

For that reason, as far as SEO best practices go, well-written content that engages users and encourages them to take action, without screaming it at them, is one of the best things that a business of any size could start with.

The skyscraper content methodology is one way for businesses to rank better in search, and to do it legitimately. What this involves is finding the best piece of content on a particular subject, then substantially improving it. For instance, if a really high ranked piece had ten ideas or points for/on a subject, double it. Add infographics, video, research and cite sources, use relevant quotes on the subject from recognised experts in the field.

As mentioned, this is a perfectly legitimate method of improving site authority and rankings. When you become proficient in creating powerful, leading content, you will find that you yourself will begin to be cited and quoted as an industry expert.

Get used to keyword research

While this one does seem rather obvious, keyword research has been the backbone of SEO practices ever since content creators became aware that search engines were starting to ‘evolve’ to look for and rank them in terms of importance, or strength.

Which keywords or phrases are you going after, and are the keywords even relevant? Great keywords and phrases are the very foundations upon which successful campaigns using SEO best practices lean on. If you are not taking aim at the right keywords then more likely than not, your SEO campaign is going to fall flat on its face. What you need to do is assessing competing businesses for the correct keywords and phrases.

If your niche is particularly tough to get ranked in, marketing companies, for example, are everywhere and it is notoriously difficult to rank without spending an exorbitant amount on paid ads, then you should be focused on key phrases. Many call those long-tail keywords, but whichever terminology you use, the result is the same.

Searchers generally use whole phrases when they are further along in the purchasing decision and know exactly what they want: “medium sized dog collar for sale near me” types of search, as opposed to “dog collars”. The first is the kind of specificity that you should be gearing your key phrases toward, keeping in mind that search engines are smart enough to interpret intent. If you happen to sell dog collars there is no need to aim for exactly that kind of search, so be creative.

There are lots of keyword and key phrases research tools available on the web, including the one provided by Google (Google Keyword Planner).

Make use of on-page optimisation techniques

What should be next on your to-do-list is making sure that your website itself is optimised for your targeted keywords and or key phrases. SEO experts and others ‘in the know’ all agree that on-page SEO best practices, properly executed, influence website rankings by 40%. This means paid ads aside, all you need to do in order to find your website on the first two pages of search results is to get your on-page optimisation done correctly.

“that’s great, but how do I do that?”. Good question. The first element that you should begin with is title tags. Only shoot for one keyword or key phrase per page and insert that right into the title tag and in the first 30 words of the page content.

Use it again somewhere near the centre and in the final paragraph. Depending on the length of the page, you should also sprinkle it elsewhere on the page to really hit the SEO best practices sweet spot. How many? It’s generally accepted that between 3 and five occurrences per 500 words is enough, just be wary of using it too much. If it doesn’t read naturally, you have probably overdone it.

Content syndication

Just writing awesome content is not enough, search engines have to collate it first. Known as indexing, the process can take much longer than it used to (there’s a lot of pages on the web these days, far more than even just a few short years ago).

Content syndication is one of those SEO best practices techniques that make some people think “huh, why didn’t I think of that?”. It not only helps get your content indexed faster, but it also helps it rank higher by having it appear in multiple places with much more traffic generation. Facebook and LinkedIn are great for content syndication as they are crawled by search engine ‘spiders’ on a regular basis.

Simply put, you copy your content in its entirety to these sites, and if you add a link at the bottom like “originally published at yoursite.com”, then there’s a handy backlink for you too. Now, this DOES NOT mean that it is ‘duplicate content’. It’s not the same thing, at all. Duplicate content is where the same content appears more than once on the same website.

To conclude

Following SEO best practices for 2020, or any other year, does not have to mean hiring an SEO specialist, especially if your budget does not allow for it. It is relatively straightforward and can be done by anybody that is responsible for creating your content. Help move your business forward by taking care of these details.

Vanessa M - Profile

Posted by: Vanessa M

Vanessa Marcos is a writer and social media manager whose passion is copywriting and getting words together to create new stuff. #creativewriting #copywriting Love her writing? Find out more at Calma Copywriting.

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5 Best Web Design Practices To Follow In 2020

In today’s highly competitive business scenario, owning a business website is absolutely essential. In order to make your brand stand out, you need to have an exceptional website.

Who doesn’t want to take their business to the next step? Well, if you wish your brand to grow, then there is a huge list of efforts to make. Any business that wishes to be competitive in this high paced world should definitely opt for a business website.

From getting a highly responsive website designed to maintain your website page speed, everything needs to be taken care of.

But making your business successful isn’t a matter of days. It takes a lot of dedication and efforts during a long time to rise and shine. Have a look at my personal post I posted here, you will see the journey I made in making a business a success.

A website is the exact reflection of your business, so make sure that it’s perfectly designed and portrays your business in the best possible way.

This complete guide is dedicated to some of the best web design practices to follow and about how you can get an exceptional website designed for your business:

Here, we will be discussing some of the best web design practices to follow in 2020:

Have a plan

The most important thing before getting started with designing a website is to have an exceptional plan. You can’t just get started with random ideas with no concrete foundation.

Make sure to have a clear idea of the website requirements and then plan out things accordingly. Ensure that your plan meets the needs of your website’s visitors.

Designing a creative website needs a lot of research, planning and efforts.

Moreover, it’s highly important to think beyond web design. Well, only a professional web designer can offer much more than just design and coding.

Rather, they can help with overall development as well as the maintenance of the website. It’s something that will definitely help your website to get ranked easily and efficiently.

Well-planned website design will in turn gift you with the best ROI that you are looking for. So, make sure to hire an experienced professional for getting an exceptional website designed for your business.

So, have a clear idea of your own set of goals and challenges that you and your business website are going to face in the long run. This way, you can be quite prepared for it.

So, before you go any further, it’s important to have a sorted plan to work accordingly.

SEO Savvy

Your website does need to be optimised according to the browser, but according to SEO guidelines as well. Having a website that isn’t SEO friendly won’t offer you any benefits in the long term.

Don’t ever overlook the power of optimising your website according to Google’s algorithms. It will definitely help you make your business website rank better in search engines.

If your goal is not only creating a website but creating an online presence that leaves a mark, then SEO is something you should definitely consider.

SEO strategy contains creating quality content, creating backlinks, getting your website ranked well on Google, attracting prospects and converting them into happy customers.
SEO plays a major role in helping your business rank well and reach the top.

Mobile ready

You might be thinking: what does being mobile-ready even mean?

Well, to be very precise, being mobile-ready is about how well a website can be accessed on mobile phones and on different browsers, for that matter.

In this digital age, people are using their mobile phones to search for everything, so your business website needs to be mobile-friendly.

Well, having an experienced designer by your side ensures that your website can be easily accessed on desktops, laptops, tablets as well as mobile phones.

There’s no denying the fact that a responsive web design can work wonders for your business. Responsive websites simply mean that your website can adapt to multiple screen sizes easily.

So, make sure that your website is mobile-ready!

Responsive design

Most people out there are using their smartphones and tablets to browse through different websites. So, you need to make sure that your website is responsive and that it fits the screen of different smart devices properly.

Your website needs to be mobile-friendly, or else visitors who use their smartphones to view your site are just going to bounce back. That’s something you don’t want for your website.

So, make sure to have a professional by your side who can help you create a responsive web design that will work on every device that your prospects are using.

A user-friendly website is something that can make a difference when it comes to your business’ ROI. A professional web designer not only makes your website look amazing but also ensures that it’s responsive, adapting to every device.

So, ensure your website is highly responsive and user-friendly to get the most out of it.

A responsive and optimised mobile site provides a great user experience to visitors. In such cases, visitors are more likely to stay on your website for a longer period. This way, you can keep a hold on the bounce rate of your website and gradually get to decrease it.

Having a responsive website definitely offers your visitors with better user experience. So, if your primary objective is the client experience, then you should definitely consider hiring a well-rated web developer rather than using self-service solutions.

Fast loading

A website should load in less than five seconds or less. So, make sure that your website has the shortest loading time possible.

Make sure to track your website loading speed and work on it if it’s showing any issues.

With fast-loading web pages, the bounce rate of the website gradually decreases. Your website needs to have a low bounce rate.

Having a responsive web design can help you to quickly convert your website visitors or prospects into happy customers.

Fast loading web pages are a plus point for your business website and it’s something that can help your business grow organically.

With all these best web design practices to follow in 2020, we’ll also be discussing some of the good reasons to hire experienced web designers:

Uniqueness

By hiring a professional web designer you can expect to get a unique and exceptional website designed. So, make sure to hire professionals that can match your specific needs.

Customisation

Professional web designers are there to offer customised designs that match your set of specific needs and desires. So, if you have a clear idea of how your website should look then you should consider hiring a professional web designer who can bring your dream website into reality.

Responsive web design

In order to get a responsive web design, you need to hire experienced professionals. A responsive website is well designed to work on a mobile device and a computer screen effectively.

Browser compatibility

There are a handful of browsers out there and your website needs to be prepared for all of them. You just can’t deny the fact that not all browsers are created equally. So, your business website must be friendly enough for all the browsers. Make sure to properly test your website on different browsers to get a clear idea of the browser compatibility of your website.

A reliable website

Professional web designers can offer their clients a reliable website. So, make sure to do some research and hunt for someone who can offer you a reliable and error-free website.

Creative minds

Professional web designers are creative in their approach. So, make sure to hunt for creative developers who can get an amazing as well as a responsive website designed. Someone who loves experimenting with new web design trends will provide you with the web design that you really need.

Know market trends

Experienced professionals have deep knowledge of the market and are well aware of the current market trends. So, look for professionals that have up-to-date details about their particular field.

Save your time and efforts

A professional web design agency can definitely save enough of your time and efforts. You no longer have to worry about how your website will look and how it can be optimised. So, leave it all to the professionals.

Launching your business online can prove itself to be one of the best marketing strategies. But before that, you need to get the best web development services for your project to make it a huge success.

For a business that is looking forward to leaving its mark in the online world, getting the perfect website designed can make an immense difference.

Smart business owners invest in their websites to bring their online business to the next level. Being the best marketing tool to grow your business, you should consider investing in your business website.

So, take some time, take a step ahead and get your perfect business website prepared.

Hire Silva Web Designs

Are you looking for professional Web Designs / Web Developers? Look no further, we take care of every single step to get your website to tip-top-shape and have an advantage over your competitors. From planning, creating, building and launching your amazing new website, we can assure you that you won’t be disappointed with our services.

We offer the full package, such as:

  • Brand design
  • Responsive design
  • CMS systems
  • E-commerce
  • Social Media Marketing
  • Email campaigns
  • SEO (Search Engine Optimisation)
  • App development
  • Hosting
  • Copywriting

and much much more!

We have experts that are fluent in various CMS systems such as…

  • WordPress
  • Shopify
  • Magento
  • PrestaShop
  • WooCommerce
  • SquareSpace
  • Laravel
  • CodeIgnitor

 

and again, various other CMS systems on top of this!

Interested? Why not start the process and send an email to [email protected] with your requirements and we’ll get back to you with a quote and deliver nothing but the best.

We love working with new customers and we strive through delivering the best quality of work. We’re pretty sure we won’t disappoint 😉

Loved this article? Drop us a message in the comments. \m/ Happy Coding all \m/

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Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Why Your Business Needs SEO in 2019 – 10 Reasons to Invest in SEO

We’ve put together a pros list with essentials tips to understand why your business needs SEO in 2019, whether it’s in the future or just in general.

1. SEO Offers Long-Lasting Results for a Business

SEO is a long-term strategy which will bring you long-term benefits. It has a noticeable impact on your business. You probably heard or maybe you’ve asked yourself this question: “How long will it take me to get ranked #1 for my keywords?”. I’ve seen lots of business owners and companies that start doing search engine optimisation and, after a month or two, they just give up and say “SEO doesn’t work” or “We didn’t get the results we needed to justify the cost.”

If you start a new website, it is important to know that you’ll see results in approximately 6 to 12 months. It might seem a big period of time for some, but if done correctly, it will keep your website on SERP and the results you get can last for years. This can have high SEO importance for small businesses that are struggling to succeed.

If you have had a business for some time, then you know how important it is to keep your portfolio and generate conversions. Having search visibility is a great asset for achieving results. SEO can help you by offering visibility in SERP and afterwards with monetary results, but you have to invest in it – time and money.

There are lots of factors that should be taken into consideration when we think about SEO. You need expertise and a feasible plan to achieve SEO success

SEO is and will be a good investment for an online business, which brings us to the next point.

2. You’ll Receive Impressive ROI

SEO brings a great return on investment if you have a healthy budget and an on-going process. Don’t set unrealistic expectations. Budget 6 to 12 months of SEO, otherwise you risk losing money, and you’d better use that budget for something else. Paying for just a few months won’t bring you the results you’re longing about and you’d be like throwing money outside the window.

An investment in SEO is an investment in your business’ future. SEO can bring in about 15 times more clicks than PPC advertising. It is a long-term strategy, as we’ve mentioned before, and it shouldn’t be seen as an immediate way of generating sales. A long-haul plan will bring you a return on investment because SEO is an online marketing strategy with one of the best ROIs.

It might be hard to calculate ROI, but you have lots of analytics you can track and evaluate your goals. Even so, organic SEO is way more powerful than other online marketing tactics, even stronger than paid search ads. SEO is about 5.66 times better than paid search.

The results in the first months of using SEO might be awfully small. But after the 6th month, things start to soar. You’d have to wait until the big leads come pouring, and you’ll need SEO for that.

3. Organic Search Is Often Times the Primary Source of Traffic

Organic search is accountable for a huge part of a website traffic source. Lots of studies strengthen the value of organic search and its importance. Around 51% of all website traffic comes from organic search and only 10% from paid search, 5% for social, and 34% of all other sources.

Search visibility is a great asset and Google owns a significantly larger piece of the search market than competitors such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and other more. We all know the importance of a trusted website; a website that everybody likes is always liked by Google. Quality and constant website optimisation will keep the website as a trusted source by Google and be qualified as a good ranking position on the first page of the search engine results.

There are over 40,000 search queries every second on average on Google, which means 3.5 billion searches per day.

4. SEO Can Be Cheaper Than Other Paid Search Strategies

It can be cheap if we take into consideration a 6-month plan. For SEO you need to invest a lot more money in the first phase, compared to other paid advertising methods where you have to pay from month to month if you want to keep receiving traffic on your website.

Paid search marketing, compared to search engine optimisation, has a shorter time for returning conversion, but your business should invest to see results. As long as you keep paying for results, you’ll get them, which in the long term is not so equitable as SEO.

SEO converts more efficiently, SEM has more speed. Search engine marketing includes every form of paid advertising for your business. Lots of people don’t invest in search engine optimisation because it is expensive at first and desire to look for cheaper alternatives that unfortunately don’t have continuity and stability.

SEO has leverage on improving search engine visibility at a cheaper cost than SEM. The first one is a true investment in your business’ future and not a marketing cost.

5. SEO Is Quantifiable

SEO will provide lots of analytics data for your website. The only struggle you’ll encounter is pulling the data yourself and making decisions for improving your results. It might be a little tricky to understand the data and you’ll have to chew on it more before taking any actions. Any good SEO practitioner will start by finding the rotten data from the pile, which shouldn’t be a big challenge.

There are tools that can help you keep track of your website’s performance. Google Search Console provides data regarding pages that have the best performance, mobile issues regarding your content on-site, indexability.

Google Analytics gives all sorts of data regarding your website and third-party apps if connected. You can see information about:

  • your audience: what they like, what they read and so on;
  • traffic sources & other channels of collecting users: different websites, paid ads, paid search, social and more;
  • viewed content and behavioural actions on site: most clicked pages, particular events.

On top of these two tools, you can opt-in for SEO tools, that show lots of other features such as authority pages, competition ranking, linking situation, on-site errors, duplicate content, slow page speed, content marketing gaps, lack of mobile-friendliness and so much more. Mobile traffic has experienced high growth in the last years. You shouldn’t forget about these elements if you want to grow your business.

A proper way to start would be to make a site audit, then look at the traffic that comes your way and check those pages to see if you need to improve them or redirect the link if the content is obsolete. Next on the agenda would be backlinks evaluation and competitive analysis. So start with on-site technicalities, then move to SEO off-site elements.

6. SEO Offers Credibility and Trust to Your Audience

2019 for sure means trust and credibility more than ever, with the latest migration to HTTPS. That means the goal of SEO should be to build trust and credibility to Google, to the user. User experience and SEO together mean business success. In the old days of SEO, it was simpler to rank by taking all sort of shortcuts. Now, the internet user plays one of the most important roles. You need to know your target audiences very well and to fuel their appeal for your brand to build authority. That way you’ll have the opportunity to quantify your marketing efforts.

Everybody wants traffic, trust, and credibility, but few people really know that UX is involved in this process. If you gain trust and credibility, your website will earn authority, but authority doesn’t come easy. And for that, you need to offer valuable information, have a clean and easy-to-use website. It takes time, patience, effort to make your audience trust your brand and the content you provide. Every business growth needs UX in their lead generation strategy.

Website design such as easy navigation and intuitive site structure are a starting point for creating user-friendly websites. It is very important to have relevant content and description for each section of your menu and every page that you have. Speak the language of the user and don’t try to change the wheel on the natural funnel process otherwise, the user will feel disoriented.

Effective SEO relies on three pillars: authority, relevance and trust. Google has something called the Trust Factor, which is a combination of lots of factors that calculate how trustful a site is. The more trustful a site is, the more likely articles will be ranked higher on Google. A website is considered to be less trustful because it has harmful and/or has low-quality content.

If you want to see how trusted your website is, there are tools that can tell you on a scale from 0 to 100. For example, Majestic Trust Flow is such a metric which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain.

7. Voice Search Keeps Growing and You Need Higher Visibility in Search

Voice search has increased tremendously in the last few years. Even studies showed that. Mary Meeker’ annual Internet Trends report shows that voice search queries are now 35 times larger than they were in 2008 (when voice search was launched).

There’s no doubt that voice search has had accelerated growth and will become even bigger in 2019. Lots of brands developed voice search technologies for assistant apps that listen to the user and give audio results based on their queries.

SoundHound, an audio and speech recognition company has found 4 categories of voice search queries:

  • Personal assistant: that includes to-do lists, scheduled meetings and all sorts of events, texting, calling on the phone plus other day-to-day activities.
  • Fun and entertainment: buying and listening to music, searching movies, TV series and similar actions.
  • General information: web search, news, publications, and similar media.
  • Local information: searching for restaurants, hotels, and places near-by, traffic jams.

You need to make your audience more aware of your brand and make them hear about you more often. It will help you by raising your brand awareness and get further benefits such as authority, traffic, revenue. When implementing SEO is very important to know your users, to connect with them and make them recognise you by the particularity that you have. This way you’ll be memorable and breed brand recall, so you get more customers to stick with your brand. You need to make them always look and search for you.

8. You Can Push Your Audience Down the Funnel With the Right Type of Content

SEO starts right at TOFU, which is not food. It means the top of the funnel. You might make a correlation with food, and think of it as an appetiser. Because SEO is in the first league, where your audience is. You have to attract a large portion of users right from the start, and then push them down the funnel through the middle of the funnel (MOFU) and bottom of the funnel (BOFU) by using other techniques.

In the first phase of the buying cycle, the user lands on our page and you have to maintain them thereby offering valuable content and useful information. So the process of search optimisation starts with keyword research, understanding your audience, learning their language. There are other technical SEO elements that should be taken into consideration, such as high loading speed, high quality and lossless images, mobile-friendly website, un-broken pages and so on.

9. You Can Get More Customers and More Traffic with Local SEO

If we’re talking about the reasons why you need to invest in SEO, then local optimisation should be on the list. Due to the increase of mobile searches and voice searches, local SEO has started to dominate the SEO trends. Now, it became mandatory for every online business.

Searching for any business location on maps helps the user have more trust and knowledge of your business. It can get to you faster and receive recognition through reviews.

Google My Business is a great way to start your local search engine optimisation process. There you can add NAP (name, address, phone) information and you can connect your website, link a social account, add pictures and a lot more.

For example, you have a restaurant near the stadium in Madrid and one of your customers is visiting the stadium and afterwards decides to eat. Then they look for a place that they like nearby him and end up in your restaurant.

You can use local optimisation for your blog and search for local keywords to include in your articles and also to boost your rankings by targeting top positions in Google. If you are targeting for a specific location, then use the Keyword Tool and Content Assistant, which is very simple and easy. For example, if you are targeting real estate school and your business location is Chicago there are two situations:

  • If you want to target only the people from Chicago or who are in Chicago, my recommendation would be to choose the “real estate school” and set the local tracking.
  • In case you want to target other cities besides Chicago, you should choose the option to track “real estate school in Chicago” so you’ll see all the searches made from other cities.

10. You Can Get New Opportunities for Your Business

High-quality SEO can bring you lots of possibilities for building a better business and a bigger brand. Not only will you improve your business, but you’ll also make it sparkle.

When people understand your brand due to a quality search engine optimisation process then you reached a new phase in your business growth. If you have a well-known brand, people will search for you, share your content, ask for guest-post and contact you for collaborations. It can become a love mark, a concept that is used when brand loyalty goes beyond reason. And to create a love mark you need great stories that trigger sensorial effects which goes beyond the monitor. It is also important to demonstrate commitment and empathy to the audience.

Conclusion

SEO is an important part of any inbound marketing plan because it helps people find (then share) your content. A business should invest in SEO to get the desired results.

Implementing quality SEO has lots of benefits for your business, no matter how big or small it is. It will always be beneficial to make the most of your SEO and increase the opportunities to grow. Comparing to other paid search tactics, SEO has the guarantee of a long-term relationship. You’ll invest, and get the results for a more extended period. You don’t have to pump money to keep it going. If done correctly, it will go on by itself.

For some further reading, you can research How To Develop a Profitable Digital Marketing Sales Funnel.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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4 Reasons to Use a CDN for WordPress

The Internet and any client has a need for speed; that much everyone already knows. But why is this so important for your WordPress site, and why should you use a CDN for WordPress to help with your site’s loading times?

You’ve probably seen the 3 second loading time chart many times. It, and countless charts just like it, are everywhere.

There’s a reason for that though – page loading time can massively affect conversions; it’s as simple as that. And what are most WordPress sites aimed at, ultimately? I know that my sites are all focused on somehow making money. Whether they’re affiliate sites or service-based websites, they’re all aimed at converting!

If loading times affect conversions, then fixing issues with speed is a good thing to do.

Here are four reasons that you may want to use a CDN for WordPress sites that you build or manage.

1. Your Site Will Load Faster with a CDN

This is one of the strongest selling points of setting up a CDN for WordPress.

One of the biggest speed killers for your website is distance. Specifically, the distance between your hosting server and the visitor’s browser. Whilst the size of your page makes a real difference, the distance the content has to travel can definitely be the largest bottleneck in website loading speeds.

Ideally, your visitor needs to be as physically close to the hosting server as possible.

Unfortunately, setting up a hosting server at a location which is physically close to any one particular visitor is all but impossible — unless you are setting up a CDN, that is.

The very idea of a Content Delivery Network (CDN) is exactly that. A CDN’s primary purpose is to set up as many servers as possible in different geographical locations, such that anybody who hits the service is as physically close as possible to one of the locations.

Have a look at the following image from CloudFlare which explains the concept perfectly, this shows the Cloudflare network powered by 165 data centers around the world:-

You can see that there are many CDN server points. In this manner, all visitors, in any location in the world, are always served content from a location which is (relatively speaking) near to them.

Hosting static content on a CDN network is the closest you can get to creating a global hosting setup for your website.

2. Your Website Will be Safer with a CDN

The next reason why a CDN is essential for your website is security.

Did you know that more than 51% of the web’s traffic actually comes from bots rather than humans?

The worst thing about it is that above 29% of web traffic comes from malicious bots.

That means your website is constantly under a deluge of bad bot traffic. If you’ve ever taken a look at analytics data, or used a security plugin like WordFence, you’re already aware of this fact.

These bots are constantly probing your site for vulnerabilities. If you slip slightly in your security efforts, if you have not chosen a good WordPress host, or if you miss a WordPress security update or a plugin update, rest assured your site will soon be suffering the consequences.

Most CDNs are able to identify and block bad bots rapidly, making your site safer when plugged into a CDN. The collective knowledge gained by the network can be used to prevent attacks on your own sites.

3. Your Site is Protected Against Traffic Based Attacks with a CDN

I’m sure you’ve been stuck in traffic at least a few times in your life. I know I have. Getting stuck in traffic is a waste of productive time and money.

The same concept applies to your website.

However, it’s even worse when somebody purposely sends an overwhelming amount of traffic to your website.

In a Distributed Denial of Service (DDoS) attack, an army of compromised web servers or computers (or even IoT devices) are recruited to send so much traffic to your website, that your legitimate users unable to access it.

If your website is the lifeline of your business, a DDoS attack can literally bring your business to a standstill. Regardless of whether you’re on a shared hosting server or a dedicated server, your website won’t be able to keep up with the flood of traffic.

The same concept used by a CDN to make your website fast, can also work in your favour by absorbing malicious traffic over a global network of servers fronting your website.

Most CDN implementations use the concept of reverse proxy to serve your website. The reverse proxy will be the CDN server network.

This means that your website’s visitors will hit the CDN server closest to them before they hit your site’s actual server.

In this manner, any malicious traffic is intercepted before it actually gets to your server. CDNs have intelligent algorithms which are able to identify malicious DDoS traffic and kill it.

Incapsula, MaxCDN, KeyCDN, CloudFlare and most of the top players all have support for mitigating traffic-based attacks.

4. Faster Web Design and Development

When you’re creating a WordPress site which is meant to be fully optimised for performance, you’re going to have to perform a number of additional implementation steps.

You’ll be looking for an image optimisation plugin, a content minification and combination plugin, a static and dynamic content caching plugin, and other tools to fully optimise the WordPress website. While it may be possible that one or two plugins are able to actually serve most of your optimisation needs, you’ll still need to perform additional testing to ensure the plugins are able to operate correctly.

Personally, I’ve found that optimising with various plugins is a nightmare of epic proportions.

CDNs are actually able to perform all of the above mentioned optimisations in one fell swoop. Image optimisation, dynamic file compression, static and dynamic content caching are all built-in into the CDN.

Coupled with that, there are other optimisations such as Custom Content caching rules to fix any problems with specific plugins on your site.

Most of these performance optimisations are going to be hard to achieve with your typical WordPress plugin.

Such stuff as session reuse optimisation (particularly for HTTPS websites), TCP Connection pre-pooling and rapid purging all improve the optimisation.

Other improvements such as improving the SSL/TLS handshake process would not be something which the typical developer would be capable of optimising by themselves. Having this completely handled by the CDN gives a significant boost, particularly to HTTPS websites, which unfortunately take a hit in performance when enabling HTTPS.

All of these above optimisations decrease the design and development time with the website whilst pushing the performance envelope as far as it can get.

A CDN catering for all of the above will drastically reduce the time spent on optimisation.

Conclusion

Speed is typically the most obvious benefit of using a CDN that people will mention over and over again.

While the website loading speed is a critical component, and an essential justification for setting up a CDN, this should not be the only selling point.

The other points mentioned, particularly performance, security, protection and better optimisation are just as important as website loading speed.

At the moment, we use CloudFlare CDN for our web sites. We customise the settings for our clients to give their web sites the best possible results in terms on SEO and Site Speed.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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