5 Mistakes to Avoid When Designing a Non-profit Website

So many non-profits neglect the power of a well-functioning site and opt to save money by using cheap website design. Others simply try to copy another business’ website without understanding the specific needs of a non-profit. We are going to look at 5 common mistakes that non-profits make. We will discuss what creates a poor user experience for visitors to help you understand website design basics

Mistake #1: Not Mobile Optimized

These days, every top-performing website, from e-commerce and free dating sites to SaaS, is mobile optimized. The reason is the prevalence of smartphones, so most of your website visitors will be using their mobile devices. If you want potential buyers to engage with your website, spend considerable time on your page and make purchases, you need to ensure your entire website is fully mobile-optimized.

Mobile-optimized website design is based on super-fast loading times. If your website is even a little slow, expect mobile users to close their tab quickly. Mobile optimized website design is also based on responsiveness, which means the site will automatically adjust to various screen sizes. When designing your website for mobile, you should also ensure the site features a sleek and minimalistic design. Typically, less is more as mobile users don’t want to be overwhelmed with flashing objects or strange color designs.

Mistake #2: No Clear Target Audience

Before you start on your website design, you need to define your target audience and their needs clearly. If you don’t know their needs, how can you design a website to improve their lives and help them? As search engines become more advanced, they can now understand when your website is not meeting the needs of your target audience. When that happens, you will start getting penalized and not show up in Google’s search results which can crush your site. Even the best website design and hosting specialists won’t help!

You can open Google Analytics and look at the demographics of your users to learn more about your target audience. You can find out everything, including gender, age, and country. You should also ask your customers to fill out surveys and capture their information when purchasing. Armed with this information, you can now reinvigorate your website design site, including layout and navigation, instantly enhancing user experience.

Mistake #3: Ignoring Analytics Data

A common piece of advice for website design for beginners is to study your analytics data and leverage it to enhance your website design. Analytics is incredibly powerful. It can tell you which pages are popular, your number of visitors, where they came from, the time they spent on your website, and your overall conversion rate. A great way to improve your website design is to look at your most popular page and then recreate other pages based on that design. To begin with, you should use Google Analytics, which is filled with lots of helpful data, and then once you get more advanced, you can look for more specialized tools to fully optimize your site design.

Mistake #4: Lack of Clear Plan

If you check out many non-profit website design examples, you will notice that many sites have been randomly thrown together with no thought in mind. When using site design, you need to remember that every aspect of the site must help buyers learn about your products and ultimately buy them. If you remember this philosophy, you will be able to design an amazing platform that is simple to use, is filled with relevant information, and makes buying fast and smooth.

Mistake #5: Failing to Promote the Website – Design Is Not the Only Thing That Matters

It doesn’t matter how good your website design is if nobody can find your site or ever hears about it. If you want to smash your website design goals, you need to use a multi-pronged strategy to promote your site and get as many eyeballs on it as possible. Here are some simple and effective ways to increase your traffic right now:

  • Write a blog. An amazing website design and marketing strategy are targeting Google organic traffic. This can be achieved by writing high-quality blog posts that answer questions that your target audience is searching for. You should post a blog at least once a week!
  • Promote on social media. Remember to promote your site consistently on all social media platforms. Your site should feature in your Instagram, Facebook, LinkedIn, and Twitter posts multiple times a week!
  • Social ads. With millions of people around the world spending hours every day on social media, why not get your site in their feeds by leveraging Instagram and Facebook ads. You will see an explosion in your website traffic by using social ads.
  • Email marketing. Let people know you have revamped your website design online by sending out blast emails to customers and potential customers. You should be sending one email per month promoting your site and company.

If you effectively promote your non-profit via the methods above, your traffic will explode, and you will get great feedback on your website design, allowing you to optimize it further.

Conclusion

Website design best practices don’t have to be complicated or costly. If you stick to the basics of web design and make sure you do not make the mistakes mentioned above, you will crush your goals. To get some inspiration and website design ideas, remember to check what other similar nonprofits are doing with their sites. Please comment below on the website design strategies and practices you have used to build your non-profit successfully.

Posted by: Miranda

Miranda is an experienced relationship writer. Miranda enjoys studying relationship counseling, education, and development that focuses on improving communication. Miranda is passionate about cooking and yoga.

 

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3 Effective Tips for Creating a Compelling Online Course Using WordPress

Want to spread your knowledge by creating a compelling online course using WordPress? WordPress can help you significantly in generating more online learners for your online course. Learning online has been integrated to a large extent in people’s lives. Learning is a never-ending process, and people will continue to want to better their talents and learn new things. Why not make money from your knowledge if you have it?

Whatever your talent, now is the moment to seize this opportunity, share your talents with others, and be compensated for your work. Learn how in this article.

Why Should You Create a Compelling Online Course?

According to Statista, the market for online courses has exploded in recent years, with the global online learning market valued at 101 billion dollars in 2019. Especially after the emergence of the Covid-19 pandemic, people have turned more toward learning online. This adds up to the necessity of creating a compelling online course using WordPress.

How to Create a Compelling Online Course Using WordPress?

To start your journey as an online educational entrepreneur, you’ll need a solid Learning Management System (LMS) platform. Luckily, you may not need to be concerned because WordPress makes creating an online course to share your knowledge and experience with the rest of the world simple.

Let’s quickly get to know the 3 effective tips for creating a compelling online course using WordPress.

Decide on Your Course and Plan for it

Regardless of the speciality, all successful entrepreneurs will begin by planning their strategy ahead of time. Well, it is not just about creating online courses that you should go on based on a plan. Rather, every adult performance requires planning to turn out successful. Some people try to keep their distance from planning because they may find the planning phase scary. However, it is an important step that you should never underestimate.

Here are some of the phases you should think about during the planning stage:

1. Choose Your Niche

You surely know what you are an expert at. But when it comes to online learning, you should teach a specific field. If you are an expert in digital marketing, your online course should be specifically about email marketing, or SEO content marketing, social media marketing, etc. If you are an expert in website development, you should specify your online course to teach HTML, or CSS, JavaScript, etc.

So, forget about teaching a bulk of general material that does not add any value to your online learners. Be specific and teach them something useful and practical.

To do this, you need to ask yourself some questions:

  • What is my expertise?
  • Am I capable of explaining the fundamentals of that profession to a novice till they comprehend it?
  • How enthusiastic am I about that particular topic of study?
  • Can you teach a variety of topics in the same field, or will it be a one-time session?

Moreover, you should also analyze the market. Check if there is enough demand for what you want to present. You can do so by searching through the online course websites.

2. Target Your Audience

Choosing a group of audience for your online course is another phase of planning. Having analysed the market, you should then select the type of audience you want to target with your learning resources. To do so, you need to ask yourself another set of questions:

  • How knowledgeable should they be?
  • What kind of tone should I use?
  • To what extent should my explanations be technical or straightforward?
3. Create a Lesson Plan

If you’ve decided to teach the course to a wider audience, you should divide it into numerous modules or lessons, each of which is more technical than the one before it. Start with a simple introduction to the course and then add up to its professionalism.

In addition, try to think of fun examples and interactive short breaks during the course so that your course would not get boring.

4. Prepare for Your Course

The last step of planning for your online course is to think of the methods you want to adopt. What methods will you employ to help your students grasp the subject more clearly? You can use a variety of methods, including slide shows, pictures, graphs, pdfs, movies (explainer videos), screen recordings, and so on.

Consider the templates and samples you’ll need, and don’t forget to make the resources you’ll be using available for your online learners. Also, remember to provide transcripts especially if your target audience does not speak the same mother tongue as you.

Allow users to participate in feedback sessions for more practice and training. Determine whether you need to create a group in one of the messaging apps or social media platforms where students may engage, share knowledge, and work together. You can think of a platform within your WordPress website as well.

It is totally up to you whether to decide on taking an assessment test at the end of your online course. If you think that would consolidate the material.

5. Assess Your Course

Developing an online course is a never-ending process that necessitates extensive testing and revisions. After you’ve completed your initial setup, share the course with a few people to gather feedback. Check to see if the course is covering every issue, if any parts are difficult to understand, and what the appropriate price for the course should be. The very last step is to remember to use all-in-one accounting software to manage your income.

Create Your WordPress Website

After you’ve finalized your course outline and finished detailed planning, the next step is to choose a domain name, select a hosting package, and then create your WordPress website.

As we mentioned earlier, you’ll need to choose a Learning Management Systems (LMS) plugin while you develop your WordPress site.

Some online teaching platforms work nicely with WordPress. One plugin that works great with WordPress and is indeed made by WordPress is LearnPress. This LMS plugin is one of the top WordPress LMS Plugins for effortlessly creating and selling online courses. You can construct a course curriculum with lessons and quizzes that are managed through a user-friendly interface. With this WordPress LMS Plugin, you can develop education, online school, and online-course websites fast and easily, with no coding skills required.

Here are some of LearnPress features:

  • It works with any WordPress theme.
  • LearnPress supports multi-sites.
  • LearnPress LMS plugin has a great user interface for building online courses with all the features you need. It is simple to create a complete curriculum layout, as well as to edit and maintain it.
  • You can share, manage, and check your course’s statistics
  • LearnPress is free.
  • You can sell your courses with many payment methods.
  • Through the WordPress forum, you can communicate with your online learners…
  • There are a lot of add-ons.

Cross-Promote Your Online Course

So here is the situation now: you have planned your online course efficiently, you have created a WordPress website with an LMS plugin, and now you are waiting for the online learners. How can you let others know about your online course? How can you address your target audience? Well, in the era of technology, that is not a big deal. However, it requires you to be persistent in making efforts.

To attract more visitors to your website, you should:

  • Create a blog and optimise it with SEO techniques and SEO content marketing.
  • Do some backlink building to scale your WordPress website traffic.
  • Create a YouTube channel and use it to share some of your knowledge (you already know that YouTube pays its channel owners if they have a lot of engagement, don’t you?)

  • Develop an affiliate program by hosting webinars on one of the topics covered in the course.
  • Consider publishing your work on Quora and Medium.
  • Pay for advertising that is targeted to your audience (Google Ads, Facebook ads, Youtube ads, Instagram ads, Twitter ads, etc.)
  • Make contact with industry influencers who can help you promote your business.
  • Use other social media such as Instagram and Facebook or Club House.

Conclusion

Sharing your knowledge is an admirable thing that you want to do and it shows your generosity. We understand that you may have financial motivations but you have chosen to teach and earn money among a thousand other ways you could have chosen. So, congratulations! Follow the tips above to put your thoughts into practise and teach as many people as you can. Wish you the best of luck!

Speaking of planning, have you checked out the FPL Planner from The FPL Way? It’s a project we have worked on for quite a lot of time which demonstrates how planning can be made easier with online tools.

Parichehr Parsi - Profile

Posted by: Parichehr Parsi

I am Parichehr Parsi, co-founder of SEO Builders, a freelance content creator, and a link builder. I love reading, writing, and doing research.

 

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