Whether you have a company for a long time like Tarzan online, or you are just creating one, there is one thing you need to know. In this time of digitalisation, it is virtually impossible to run a business without having a good website. We know that some people aren’t too happy about it because they feel that the Internet makes us lose human contact in a way. It may be true to some extent. But as you know, running a successful business is a challenge as it is. Keep in mind that your competitors don’t have the same attitude towards the Internet. On the contrary, they are going to use every aspect of it to achieve the success they want. Given the circumstances, you can imagine, how challenging it would be to run a successful business if you choose to stay offline.
On that note, it is essential to say that there is a difference between creating a website in general and creating one that will attract many clients, which is something we all want. In doing so, we mainly focus on the content and design of the website, right? Whereas these are undeniably critical features of an attractive website, it is necessary not to forget logo design.
When you create a business logo design, you need to keep in mind that it is the first thing your customers see and probably the first they will remember. The logo design tells a lot about what your company has to offer. It is also something that differentiates your business from the competitors. Because of that, you need to be super careful when creating a professional logo design and avoid making some of the common mistakes. However, many of us have no clue about what those mistakes are, right? Fortunately, we met some web designers who created the logo for mr.bet casino. They told us about those mistakes and shared some logo design tips.
Logo Design Common Mistakes to Avoid
Avoid Sparing Money on the Logo
It may be one of the vital modern logo design tips. Many of us don’t even understand the basics of web design, and as we are more focused on the content of our website, we tend to hire cheap or amateur web designers. It is a mistake, because, as we mentioned, the logo plays a critical role in the attractiveness of your website. Ask your friends to recommend a skilled web designer, and be prepared to invest in their work to have a memorable and appealing logo.
Super Bright Colours
Many people would go for flashy colours because they think they are attractive. The success of some companies that choose these kinds of colours speaks in favour of that idea. Whereas they can convey emotions, we believe that they aren’t exactly pleasant for the eyes. Many of us are used to natural colours, as the Egyptian sky, so we think they are the best option for logo design ideas as well. In the same way, you should try to avoid adding too many colours because it is a challenge to balance them together. Keep in mind that the wrong colour choice can quickly destroy the fantastic design.
Choosing the Wrong Font
When you want to design a logo, keep in mind that it is essential to pick the right font. Many people don’t think about it at all, but the wrong font can make the entire company look unprofessional. For example, you may be drawn to a cool and casual font, such as Oregano regular. But it may be inappropriate for your business if you are selling medical equipment or something like that. Similarly, you shouldn’t choose a super strict font if your company is selling video games, etc.
Making the Logo for Yourself
You should like the way how your website looks! There is no doubt about it! But, keep in mind that it is not you who needs to be attracted to your company. You are making the website and logo along with it for your customers! Hence, you and your web designer have to have the needs of your audience in mind rather than yours.
Keeping it Too Simple
Simplifying things can often be useful. When it comes to logo design, however, you have to take care, because an oversimplified logo may appear incomplete. An ideal logo should be simple, but with a purpose and all necessary details. Think of it as if you want to say something important, but you don’t want to write an essay about it. The best is to find a designer who knows how to use logo design software to find a balance between minimalism and maximalism.
It is a common and logical mistake. When something is trendy, everyone wants it, right? However, it is not advised to follow logo design trends! Wondering why? Well, trends generally don’t live for very long. It doesn’t mean that if something is popular today, it will stay that way tomorrow! A professional web designer will check out the trends and create a logo that will be attractive for many years to come.
Some people see the success of a company and think that copying their logo will bring them success. It is a total misconception. Making a copy of a well-known logo is more likely to make you lose points with your clients. Keep in mind that a logo makes you different from the competitors, and as such, it needs to be unique.
Using the Wrong Software
Avoid applying raster graphic logos. If you think ahead, you will see that the vectorised logo pays off much more. You can choose the software you want, but make sure that it is a vector program. In our opinion, the best option for logo design is Adobe Illustrator.
Creating Unnecessary Complication
You may be super creative and have a bunch of ideas. That is a wonderful characteristic, but you have to be careful with it. If you include too many things in a logo design, it will deliver a bunch of messages at the same time. It is much better to have one, but clear idea than many ideas that can’t be connected.
Keep in mind that logo design is not about buying templates and changing and adjusting colours. You can do that to practice your skills. But if you want to create logos that way, then maybe you should reconsider your career choice. As a web designer, you need to focus on emphasising the uniqueness of your client’s business. Therefore, simple customisation is a total no–go!
We have passports and identity cards, right? It is essential to see the logo as an identity card of your company and not just part of the marketing plan! On that note, keep in mind that your company needs to have a truly remarkable logo! In the same way, you are attentive when hiring a social media marketer or web designer, be careful when hiring a person to make your logo design. Have you worked with logo designers before? What are your experiences?