10 Tips to Improve Your Product Photography for eCommerce

In the digital era, online shopping has become a common way to make all kinds of purchases. Using a computer, tablet, or cell phone, you can buy products online thanks to online stores that have all the necessary elements such as product cards, secure payment gateways, shipping methods, or shopping cart systems, among others.

eCommerce photography is a crucial factor in this type of business, as it is the element that puts the user in visual contact with the product they want to buy. Having quality photographs, conveying what the item looks like realistically is key to increasing sales and making many users repeat eCommerce customers.

What is eCommerce photography?

Product photography in an online store is an essential element to help the user make the purchase decision, showing the item in detail and from different perspectives. 

Photography has a significant impact on eCommerce as it is the visual element that brings users closer to the reality of the products they are looking for.

A product card has a title informing the user about the item and a full description covering all of the product’s data, features, and qualities. Although both are necessary, product images go further by visually describing the object as if the consumer was holding it in their hands.

How does the eCommerce image influence online shopping?

The primary role of product photographs in eCommerce is to help the user make a purchasing choice. Customers will overcome their fear of making a purchase and will have more confidence in what they will buy if they have decent product photographs that illustrate what the product is really like.

Returns are another essential component of eCommerce. If you have quality product photos that show how it is, the number of returns will considerably decrease because customers will be buying a product they want.

How to take photos for an eCommerce?

Each online store is different, handling different products, models, and brands. The photo of an eCommerce varies depending on these aspects and the style and design of the store itself.

To take professional quality photos for an eCommerce, which helps users make a purchase decision, you should follow the steps:

1. Have the necessary tools

It’s vital to have the following equipment and elements while taking images for an online store:

  • Camera. Undoubtedly, the camera is one of the basic elements when taking photos for an online store. Although many smartphones have high-quality cameras, it is best to opt for professional cameras that allow you to get snapshots with the highest quality and realism possible (such as Canon or Nikon reflex cameras, for example).
  • Tripod. The tripod is necessary to place the camera and take pictures from a stable support point. It would help if you had a good tripod that always guarantees the same framing to perfect product photography.
  • Table and background. The product should be placed in an environment that facilitates taking pictures from different angles and positions. It is best to have a large table and implement a white background (using elements such as cardboard, sheets, or special screens).
  • Lighting. If you want to take product photography for an eCommerce to another level, it is best to have an adequate lighting system (with different spotlights, light reflectors, and screens).
2. Prepare the environment

Before taking a photo of an item for an online store, the first step is to prepare the environment where it is taken. The usage of a white background is common because it allows the user to concentrate on the product rather than being distracted by other irritating features black for bottles of wine, for example).

Positioning the tripod with the camera in the ideal situation to take the pictures and having artificial or natural light is another aspect that must be prepared precisely before starting the photoshoot.

3. Setting the camera

Cameras have several settings that can be tweaked to produce higher-quality, more realistic photos. We have the following primary points to alter on the camera:

  • Sensitivity. It is the amount of light needed to capture the photograph. It is necessary to adjust the ISO sensitivity to a suitable value that allows the required amount of light to pass through without filling the image with noise.
  • Aperture. The diaphragm aperture delimits the camera’s depth of field and must be adjusted to prevent parts of the photos from being out of focus.
  • Exposure time. This parameter gives a sense of mobility or freezes the image. A faster or slower shutter speed will be more attractive depending on the product.
  • Resolution. The resolution of the product photos must be high to guarantee maximum quality. Subsequently, the image can be treated with an editor to optimally adapt its size and resolution to eCommerce (never forget the web loading speed, a key factor for the user experience and web positioning in an online store).
4. Position the product

With the environment prepared and the camera-ready, the product must be positioned to start the photoshoot. It is necessary to have a product in perfect condition, being the best to use a new item so that it does not have any sign of use or deterioration that may negatively influence the user’s purchase decision.

5. Perform tests

It is always important to perform different tests to verify that all the previous steps have been carried out correctly. For them, you should take some pictures and analyze them concisely. It is the time to make any readjustments to the camera settings, optimize the lighting, or improve the background.

6. Take different shots

After starting the photoshoot, it is important to take several product shots to select the best ones. Two essential points when taking product photos for eCommerce are:

  • Rotate the product. The product should be photographed from all sides to offer users the possibility of viewing it entirely and accurately.
  • Zoom. You can take more detailed photos showing a product’s small details by zooming in the image.
7. Editing the images

The final phase is editing images to adjust them to the web format without losing quality. The ideal is to use professional graphic editing tools, such as Adobe Photoshop. In this process, some characteristics of the photographs can be readjusted, such as brightness, colour intensity, resolution.

Remember, if you do need to get rid of the background, you can do this using a background remover tool.

Tips for enhancing your eCommerce photos

1. Go for a white background so that the user can focus their attention on the product.

2. Do not use a smartphone to take photos. It is better to go to a professional who has cameras suitable for quality photos that your online store needs.

3. For some products, it is essential to include a photo within an environment as this allows the user to compare it with other items to get an accurate idea of its size and volume.

4. Include detailed photos of the item. A few external pictures of the product are insufficient because users want to see all of the item’s intricacies.

5. Follow the same style for all eCommerce product photos. This conveys a consistent and professional image, which is pivotal for the company’s success.

6. Avoid watermarks on the photos of the online store. Although they are ideal for protecting the authorship and cannot be reused, they are elements that distract users and can become annoying.

7. Combine different sizes of photographs. For example, show other thumbnails that can be enlarged by clicking on them.

8. Photos of an eCommerce need to be sharp, so it is recommended to use low ISO sensitivity.

9. Use images that show true-to-life colours, using digital editing if necessary.

10. Add photographs of the product in operation to provide more exceptional value to the user.

Final Thoughts

All in all, your eCommerce product photos are vital for getting more sales and avoiding many returns. Betting on professional photography for the different items in your store is the best decision that will allow you to get better results and project an image of trust and professionalism.

Posted by: Ryan Edwards

Ryan Edwards is a freelance writer specializing in relevant and unique content. He works for the Wow Essays company. He is positive that a successful writer is characterized by a creative mind, inventiveness, and lifelong learning.

 

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10 Frontend Web Development Tools for 2020

Web development is constantly evolving, with so many libraries and frameworks available and appearing all the time and replacing other less efficient tools. As developers, we must always keep up-to-date with the latest trends and find out the best solutions for your digital projects. Today, we will go through the best tools to use for Frontend Development in 2020.

1. Chrome Developer Tools

This is a set of tools that helps developers get easy access using the browser, which saves devs a lot of time. It makes things super easy by showing you errors in the code directly through the console. When it comes to styling, you get a real-time preview of the changes you make on the fly saving a lot of time. It’s super easy to use and it includes so many additional features. You can even audit your website through the console using PageSpeed Insights. If this is a new tool for you, just know it is perfect to ensure that your website is fully optimised for speed, giving recommendations on how you can make your site faster which in turn will improve your SEO.

The Google browser updates every 6 weeks, so you need to check its web portal to continue developing at an advanced level and to keep up-to-date with the new features. These tools allow you to perform a wide variety of tests in your browser, which helps you save a huge amount of time. Using ‘Device mode’ for example, you can work and test your site to ensure it’s responsive and works across several devices. The ‘sources panel’ allows JavaScript debugging with breakpoints which makes life a lot easier when it comes to debugging. ‘Timeline assists’ helps you find performance issues during running time. It’s essential to have a super-fast website and this tool is extremely helpful.

2. TypeScript

TypeScript is an open-source programming language. It is a strict syntactical superset of JavaScript and it adds optional static typing to the language. TypeScript can be used to develop JavaScript applications for both client-side and server-side execution just like Node.JS or Deno.

TypeScript is designed for the development of large applications and transcompiles to JavaScript. As TypeScript is a superset of JavaScript, existing JavaScript programs are also valid TypeScript programs.

TypeScript creates a great web development environment for front-end developers.

TypeScript is a very modern front-end development tool that accepts many integrations. One of the key features is that it accepts other JS libraries, making it possible to use TypeScript on any environment running JavaScript. It accepts definition files that can contain type information of existing JavaScript libraries, such as C, C ++ header files and it is portable in browsers, devices and operating systems.

3. GitHub

GitHub is a Git repository hosting service and it includes many features. Git is a command-line tool that provides a Web-based graphical interface. It also provides access control and several collaboration features, such as wikis and basic task management tools for every project.

The key features of GitHub are allowing all the code in one place, coordinating use, staying aligned, and, after each GitHub project management tool, the developers can host the direct documentation through the repositories.

4. Sass / SCSS

Sass/SCSS is the most reliable and robust CSS extension language. This web development tool helps to extend the functionality of an existing CSS such as variables, inheritance, and nesting with ease. Sass is an open-source project that attracts updated CSS preprocessors. This tool gives you a hand in writing a code that can be easily maintained, thus reducing the amount of CSS you need to code.

Usually, with this, you have a ‘mixins’ file which contains code to simplify coding. As a brief example, let’s say you execute the following code to work cross-browser:


    -webkit-transition: all .3s linear;
    -moz-transition: all .3s linear;
    -o-transition: all .3s linear;
    transition: all .3s linear;

Well, the awesome thing with Sass/SCSS is that we can condense this to a single line of code as follows:-


    @include transition(all 0.3s linear);

It’s a massive time-saver!

Before you can use Sass/SCSS, it needs to be configured on your project. Sass allows you to nest your CSS sectors using a technique that follows the visual hierarchy of your HTML. There are also several applications that will help you use Sass for Mac, Linux and Windows platforms. Some of the key features are that it is simple and easy to use this front-end tool to write any code, it accepts language extensions such as variables, inheritance, and nesting, it has many useful functions for manipulating colours and other values and it has advanced functions such as library control directives.

To get started, I would recommend reading this post that will give you a starter template to use mixins and save a lot of time when it comes to writing CSS code.

5. jQuery

jQuery is one of the most popular JavaScript libraries that is widely used for front-end development. This large library allows developers to focus on the functionality of different aspects. Through this JavaScript library, development can become very easy, such as handling HTML documents, traversing and Ajax. The key features are that it facilitates the creation of highly interactive web applications, offers a powerful theme mechanism, is very friendly and stable, offers extensive support for the browser. On top of this, it’s free and it’s always updating.

In a nutshell, jQuery is very lightweight (write less, do more”) based on the JavaScript library. The purpose of jQuery is to make it much easier to use JavaScript on your website. jQuery takes a lot of common tasks that require many lines of JavaScript code to accomplish and wraps them into methods that you can call with a single line of code. Simplicity and giving devs the ability to code faster is always a bonus!

6. Sublime Text

Sublime Text is a sophisticated text editor which is widely used among developers. It includes wide features such as Syntax Highlighting, Auto Indentation, File Type Recognition, a wicked sidebar, Macros, Plug-in and Packages that make it easy for working with codebase.

The key features of Sublime Text are that it is compatible with many programming languages, offers Python-based plugin API and it has simultaneous editing which allows for the same interactive changes across multiple domains. We 100% recommend you checking this out, once we started using it, we never looked back!

7. CodePen

CodePen is a web development environment for front-end designers and developers. It enables faster and smoother development. It allows you to add HTML, CSS and JS code to create test cases before implementing it on websites. Another cool feature is that it has a massive library of functions that could be applicable to your site. What does this mean? Well, it’s going to save you a lot of time coding something from scratch when an already implemented code may just need a few edits to make it applicable to your website.

The key features are that it includes great features for faster CSS writing, allows live viewing and live synchronisation and the API prefill feature allows you to add links and demo pages, without having to code anything. A similar website we tend to use is JSFiddle, which offers all the same features. However, the preference is dependant on each user.

8. AngularJS

AngularJS is a structural framework for dynamic web applications. It lets you use HTML as your template language and lets you extend HTML’s syntax to express your application components clearly and succinctly. Its data binding and dependency injection eliminate much of the code you currently have to write. It is an open-source web application framework that allows you to simplify the front-end development process by creating an expressive environment that is legible and accessible. Some of its key advantages are that it is free, it’s open-source and widely used by thousands of developers, allowing you to create RICH Internet Applications, it automatically manages the appropriate JavaScript code for each browser and offers the option to write the application from the client using JavaScript and MVC. AngularJS is quite commonly used today so it’s an important framework to learn moving forward. There have been many times where we have had to take over websites that utilise AngularJS, so stay ahead of the game and learn something new, this is definitely worthwhile!

9. Grunt

Grunt is one of the best front-end development tools when it comes to automating tasks. It is quite commonly used with NodeJs, which offers plugins for common tasks and is very flexible and widely adopted. It offers an alternative to writing down all kinds of tasks that go well with your requirements.

The key features of Grunt are allowing automation of repetitive tasks without a great deal of effort, creating the workflow simply by writing a configuration file, including activities for extending the functionality of plugins/scripts, it speeds up the development process, it also increases the performance of your projects and reduces the chance of errors while you are performing repetitive tasks.

10. Npm

Another great tool is Npm which represents the Node package manager for JavaScript. With Npm, you are able to discover reusable code packages and assemble them in powerful and new ways. It is a command-line utility used for interacting with a named repository that helps in a package.

Some of its key features include the ability to publish and control access to a namespace, you can reuse and discover a massive library of free code packages in the registry, manage public and private code using the same workflow and find out where you have reused code within your teams.

Conclusion

So why is it so important to keep up to date with the latest technologies? Well, as we already mentioned, the world wide web is always evolving and new tools are always being created to make it easier for developers to code. Quite a lot of these tools mentioned help developers by enabling them to create the same functionalities a lot quicker; delivering a project in a shorter time frame is highly cost-effective and it saves you the time you can use for other tasks. In addition to this, you may have to take over a project that uses a framework that you are not familiar with. That being said, it’s always best to keep up-to-date with the latest technologies to prepare you to complete any given task which in turn will allow you to complete more jobs more quickly and effectively.

Well, we sure hope you loved this post, leave us a comment and let us know your thoughts. If we missed anything you might think that should be in this post, let us know in the comments!

 

Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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