Think about all the emails that you get from various companies throughout the day, week, month, and year. It’s a lot. Companies are responding to seasonal events and to campaigns. They’re trying to alert you to new products and services. And they’re trying to engage you to enhance your loyalty.
And so if you’re on the other end of that email marketing dynamic and you’re creating those campaigns and sending them out, then you know the difficulty of tracking those emails. You have to develop a plan for emails and then measure success against all different kinds of metrics. How many of your emails are actually read, and then how many of your emails are actually clicked on? Every metric means something different, and you can use those metrics to further enhance email campaigns in the future. How do you do that? This graphic below offers some useful ideas to get started.