Why Marketing Automation Software Is the Rule… Not the Exception

Think about all the emails that you get from various companies throughout the day, week, month, and year. It’s a lot. Companies are responding to seasonal events and to campaigns. They’re trying to alert you to new products and services. And they’re trying to engage you to enhance your loyalty.

And so if you’re on the other end of that email marketing dynamic and you’re creating those campaigns and sending them out, then you know the difficulty of tracking those emails. You have to develop a plan for emails and then measure success against all different kinds of metrics. How many of your emails are actually read, and then how many of your emails are actually clicked on? Every metric means something different, and you can use those metrics to further enhance email campaigns in the future. How do you do that? This graphic below offers some useful ideas to get started.

From “Send,” Here’s How You Track Your Emails


Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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