7 Must Need Skills for Aspiring UX/UI Designers

What do you know about the UX/UI designer job? Probably you may think that it’s all about creating clean interfaces, icons, and illustrations.

However, there’s more to this. As a UI/UX designer, you need to learn further. You must know more about who your web design users are. This will help you create usable features. And, when you create functional features, your users can easily achieve their goals. For example, you should always improve the ease of usability to benefit users.

Your ability to propose the right website design solutions will be significant to the success of this role. And, to come up with appropriate website development solutions, you need the right design skills.

Irwin, the Chromatix Owner, said that your web design nowadays must win the customers’ trust. This is important if you’re to enhance the desired returns. He says that website design is a plan to arrange elements best. It’s what will help you achieve specific purposes.

You need to recognise that the purpose of your work will extend beyond designing for screens. That’s why you must be able to align your design with developers where necessary.

Besides, the Chromatix Owner, in his ‘we’re true web purists’ words, promises that his team of experts will custom make websites so that your phone won’t stop ringing. Thus a great website for you!

What You Should Know to Become a UI/UX Designer

The user interface (UI) and user experience (UX) designs are still considered new fields. Thus, there are no official requirements for becoming an approved UI/UX designer.

Many professional UI/UX designers come from different fields. And, each individual may bring transferable skills like:

  • Software development
  • Visual design
  • Digital marketing

More so, your educational background as a UI/UX designer is not immediately obvious. We can say that a degree in web or graphic design may help. But, UI/UX design mostly concerns how people think.

This means that a person with a background in psychology can be skilful enough to work as a UI/UX designer. And, they can do as much as one with a background in graphic design.

It’s no surprise why the Bureau of Labor Statistics reveals the employment growth projection for web developers and digital designers. The jobs are projected to increase by 13% between 2020 and 2030. This is a higher increase rate than the average for other occupations.

More so, 17,900 job openings on average are anticipated every year for web developers and digital designers. This is still bound to happen between 2020 and 2030. And most of these openings are expected to escalate from the need to replace workers shifting to different occupations.

Essentially, some skills are unique to each UI and UX role. For instance, UX designers typically need organizing and interactive web design skills. On the other hand, UI designers need typography, animation, layouts systems, and colour theory skills.

However, there are shared skills between UI and UX that a website designer needs. Some may involve collaboration, visual and communication skills.

Read on to learn more about the 7 must need skills for aspiring UX/UI designers.

1. Information Architecture Skills

Information architecture (IA) is a significant UI/UX design factor. It focuses on:

  • Organising information
  • Structuring websites and mobile applications

The above focus points purpose to help users navigate sites to find the information they need.

Information architecture concerns many things. It involves how organised your web pages are to conversation channels within a chatbot. This means that your content must be well-structured and labelled properly for users to find it.

A user-friendly and well-designed information architecture ensures that users spend less time and effort in finding information. And that they’re successful in finding what they’re looking for.

The main information-architecture tasks involved among web design companies include:

  • Establishing common features in a content
  • Creating groups of similar information objects
  • Linking documents one to another on similar topics

As a UI/UX designer, you need to consider users’ needs for knowledge around the designed product. This is especially when it concerns a complex software application. Thus, an app or website’s content must be clear and understandable.

2. Wireframing and Prototyping Skills

Wireframing and prototyping skills form the basic steps of product development. The skill offers web designers the chance to conduct user testing at every web design stage.

This forms the foundation for good user experience and user interface designs. UI/UX designers use this skill to determine the particular features to display on a website. They use wireframing and prototyping to establish:

  • Which features to omit
  • Where to position specific content
  • How to visually present features and content to offer the easiest and most efficient user experience

You must know how to represent UI elements in diagrammatic form. This includes elements like:

  • Images
  • Menus
  • Call-to-Action buttons

With approved wireframes, you’ll also need to work on mockups. These are initial product models designed to test a concept or procedure. In such cases, you need to familiarise yourself with common prototyping tools like Marvel or Invision.

Most importantly, as a UI/UX designer, you must produce wireframes and prototypes faster. And the results should be effective.

3. Coding Skills

As a UI/UX designer, you need to become a coding expert. It helps to think like a developer. And, it’s even more beneficial to use the coding language. It enables you to communicate better with developers, so you’re both speaking one language.

Thus, it would help if you start by having basic Javascript, CSS, and HTML skills. This is what gives you the ability to make minor website changes. Remember, you’ll most likely be testing and re-testing website features at a faster pace. And you must code minor changes even without the need for a developer.

Besides, coding skills will help you to work best with software engineers. This is where you can understand software architecture controls. Hence, you can formulate more realistic designs.

4. Analytical Skills

As a UX/UI designer, it helps to understand that when a product or feature is sent to production, it doesn’t mean that usability testing is done.

So, your work as a UI/UX designer is to monitor product usability data continually. As a result, you can find ways to improve the existing products. At the same time, you can use data to conclude on new product ideas.

Anytime you create a website or an app, you must test it. Understanding the numbers, ratios, and percentage results and representations is crucial. It will enable you to evaluate the performance of your design quickly.

5. Visual Communication Skills

There’s more to visual design in UX/UI than how a website looks and feels. For example: What happens when you see standardised user elements like the playback button?

Definitely, when you see such an icon, you quickly know that it’s clickable. And you also understand what it signals. That’s the power of a visual cue.

So, effective visual communication skills concern using more visual cues to guide users. This means lowering the need for using written user instructions.

As a UX/UI designer, you must know how to integrate some visual cues to guide users.

The visual cues help users to:

  • Understand where they should go next on a web page.
  • Know how to find the information or features they need.
  • Know what other actions they should take to satisfy their needs.

6. Interaction Design Skills

Interaction design skill is fundamental for a UX/UI designer. It allows for the creation of successful digital products. And, most importantly, products that centre on in-built interaction designs.

The web designs should enable users to accomplish their desired tasks using minimal effort. Interaction design involves elements like:

  • Motion
  • Sound
  • Aesthetics
  • Physical space (how and where the product is used)

All these affect users’ interaction with particular products. So, as a UX/UI designer, you must be concerned with:

  • Information access
  • Effectiveness of the screen layout
  • User flows

7. Writing Skills

Good UX/UI writing skills can boost your ability to design excellent experiences for users via microcopy. They are a major element for website navigation and the overall user experience.

Effective UX/UI writing is useful and concise. It also reflects the brand’s tone and values. The user experience writing works together with visual design and interaction to create a user-friendly environment. This is where the user can realise their goals quickly.

Key Takeaways

A UX/UI designer is presently considered one of the most in-demand careers in the field of creativity. Understanding the necessary skills a UX/UI designer needs is fundamental.

UX/UI design is a people-centred job. Thus, the candidates focused more on their skills will be at a higher edge than those with credentials only.

So, entering the web design industry does not only require regular training. You also need the right skills. This is what will make web designers meet the increasing business demands.

 

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Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Top Web Design and UI Trends for 2022

Like any other artistic endeavour, web designers are buffeted by the rising and ebbing tides of fashion and the subsequent web design trends. Just like any other great artists, they also seek to set the creative tone of their craft, create and drive new trends, and turn heads with their ingenuity and vision. Whether your site is providing communications tools, free dating sites, or cryptocurrency investment advice, it is vital that it looks the part.

Making sure you are at the sharp end of web design current trends is key to putting eyes on your website and capturing customers. If your website looks like a hangover from the dial-up age, you won’t be impressing anybody. So let’s take a look at the most anticipated web design trends for 2022, and make sure your site isn’t scaring away potential customers with its passé look.

Interactive web design trends

Interactive web design is tipped to be one of the most prominent essential web design trends in the next twelve months. A key component of creating a memorable user experience is balancing the twin demands of interactivity and usability. Web design trends that incorporate an element of interactivity have the potential to create a memorable experience in the mind of the user. Central to this is likely to be an increase in the use of interactive typefaces and fonts in 2022. Expect to see more websites employing things like hover-state changes in their text and liquid typography as two of 2022’s biggest web design trends.

Minimalism

Minimalist websites present clear, clean lines and easy-to-navigate interfaces for users, making them one of the most reliable web design modern trends. Cutting back on the clutter and presenting a neat and simple site allows customers to concentrate on what is important and lets your content do the heavy lifting for you. A staple web design trend, minimalism ensures that visitors are not overwhelmed or baffled by superfluous content. Minimalist designs are a great way of focusing your message and ensuring your website remains eye-catching.

Glassmorphism

Glassmorphism in user interfaces is expected to be one of the hottest and most inspiring web design trends of 2022. Don’t be intimidated by the name, glassmorphism is essentially the use of semi-transparent backgrounds with multiple layers and vivid colors. The effect is to replicate the look of viewing something through frosted glass and is growing in popularity as a reaction to last year’s neumorphism web design trend craze. This upcoming web design trend allows you to incorporate multiple layers and colors without making your interface seem overwhelming or too psychedelic.

Linework

A web design trend that blends sharp, clean lines with a pleasing retro style has got to be Linework, a hot trend for 2022. Both thick and thin lines dominate linework-heavy web pages, allowing for the creation of geometric shapes and an overall sense of order. The linework is likely to be a hot web design trend for companies wishing to project an air of professionalism and experience.

Split-Screen Websites

A split-screen website can be an elegant way of dividing an interface when you need to break up a design or separate content. As web design trends go, it isn’t particularly new, but companies have been embracing this classic as a means of applying an additional level of functionality to their websites. Split-screen sites also give you an excuse to play with textures and colors and provide a compelling visual experience for the user. Good web design trends needn’t be overly complex, and split-screen aesthetics are a prime example of simplicity providing freedom and inspiration. Expect to see this web design trend back in force in 2022.

Inclusive Web Design Trends

In 2022, there is arguably no excuse for not making sure your website is inclusive and accessible to anyone and everyone who wants to experience it. Collectively, we are thinking more about inclusivity and considering our ability to reach all audiences, irrespective of culture, race, gender, and ability. As web design trends go, this one is less jumping on an aesthetic bandwagon, and more a reflection of our cooperative desire to make sure that the same opportunities are extended to everyone. Language, imagery, and coherent alt-text will be a key component of the inclusive web design trend, with authenticity at the forefront of the evolving dynamics of user experiences.

Single-Page Websites

Simplicity is the key when it comes to this web design trend and single-page websites are set to grow in popularity this year. Web design trends over the years have often sought to provide a balance between functionality and elegance, but arguably no trend succeeds at incorporating these often disparate aims better than a one-pager. Single-page websites eliminate confusion, place an emphasis on simplicity, and still permit flair and creativity.

Motion

Motion design, or motion graphics as they are sometimes referred to, have become one of web design’s biggest trends in recent years and shows no signs of losing popularity. Despite the notable drawback that excessive motion can slow pages or be off-putting to some users, it remains a popular design tool for those looking to hook a visitor. As web design trends go, the right kind of motion of video content on a web page can be key to conspicuous and dramatic web content.


Conclusion

Making your website stand out in a crowded field can be tricky. Embracing and exploiting fashionable aesthetics and current web design trends can be the difference between success and failure. Deploying the best new web design trends and designs is not a panacea for bad content. Presenting your content in the right way and prioritizing user experiences is a big part of a successful site, though.

This year looks set to be another exciting and innovative year in the world of web design, with some dynamic new trends coming to the fore. Let us know what web design trends you think will dominate over the next twelve months. Which others do you think will be popular?

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Posted by: Mrs. Davis

Mrs. Davis is a freelance writer sharing the insights on how couples can shake up their love lives in and out of the bedroom. Mrs. Davis enjoys researching, discussing, and writing on the topics of wellness, relationship, sex, psychology, parenting etc. She is currently doing specific research on the topic. Mrs. Davis loves sport, traveling and knitting.

 

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User Experience Principles For A Great Website Design

When you work on web design, one of the few things that you will always have to work on is ensuring a good user experience. User experience design is a process to develop websites and apps that offer a relevant and meaningful experience to the user. It combines several aspects of usability, design, function, and branding.

UX design is ever-evolving. It is a creative field with new trends being born every now and then. Perhaps that’s why website redesign is a common practice. You will find several business owners finding professionals to revamp their websites and make them user-friendly.

UX design might keep developing, yet, there are a few principles that form the foundation of every great design. It is these user experience principles that make the interaction of the user with a website exactly how a designer wants it to be – delightful.

If you are new to design, you should make it a point to have these principles at your fingertips. You should attempt to align these principles with your design practice. It will help you create a great website design; something that every designer strives for.

The better the user experience you provide, the better your SEO will perform.

One of the common principles that you will find at the junction of user experience and SEO is the speed of the website. The more quickly your website loads, the better. You can use a tool like website checker for a site speed test.

You can find the other user experience principles below.

Learnable interface

The first user experience principle is Krug’s First Law of Usability — “Don’t make me think”.

We have all heard how a website should be easy to use. But what exactly does it mean? According to Krug’s law, you should attempt to design your website in such a way that your user doesn’t have to think twice about what they are supposed to do. Make your interface self-explanatory.

You need to understand that your user has developed some habits over the years he or she has been using the websites. We know that an arrow or a hamburger icon is a menu bar (thank you, Facebook!).

We have all heard how a website should be easy to use. But what exactly does it mean? According to Krug’s law, you should attempt to design your website in such a way that your user doesn’t have to think twice about what they are supposed to do. Make your interface self-explanatory.

You need to understand that your user has developed some habits over the years he or she has been using the websites. We know that an arrow or a hamburger icon is a menu bar (thank you, Facebook!).

These are our mental modes. As a user, we have an idea of how certain things work on a website. You should adhere to these mental modes (at least in some cases). It will be easy for users to learn how to navigate your website.

For example, keep your navigation bar at the top, somewhere where it’s easy to locate and access, just like most other websites. You can place relevant tabs in your navigation bars and hide the less important ones in subcategories.

Adhering to mental modes does not mean you should avoid testing. Test your designs to be sure about your audience and to steer clear of assumptions.

Easy language

Using fancy words will only lead to making the process prolonged and your aim as a designer should be to quicken up the process.

It is important that you add language that is simple and clear to understand. The more easily your user understands the language, the more quickly will they be able to reach their end goal. In fact, your attempt should be to use language that even a 6th grader would understand.

Using simple language also allows users to finish tasks with accuracy. Now, remember that today, users hardly have time or patience on their hands. Using industry jargon and complex terms will only act as a hindrance, leading to frustrating the user.

This simplicity is especially needed for error messages and your CTAs. If you are getting a form filled and the user leaves a mandatory section blank, it would obviously pop an error message. Keep the language here minimal. Suppose you need their card information, your error message should just be ‘*CVV is required.

Your CTAs should be according to your audience. This just means that if your audience prefers something catchy, use a catchy and descriptive CTA. But if they want something direct, just use a simple and straightforward CTA.

Content relevance

We often stumble across websites because we are in search of solutions. If we find what we are looking for as soon as we land on the website, it offers us delight. Otherwise, we are just left disappointed and frustrated.

Similarly, when your users visit your website, they should be able to find the content they are looking for in terms of relevance. It is one of the important principles to ensure that your content is precise and o the point.

Also, you can ensure ease of access to this content by adding categories to your menu and navigational items.

Suppose you are a store that sells online products. You should categorize your products according to their popularity. Your most popular products should take the extreme left place on the navigation bar or the top spot in the drop-down menu.

If your customer is in search of the most popular items and the correct content related to those products is the first thing they come across, it will offer a good user experience.

Minimalism

We have already discussed how a user is in search of something, which could be in the form of information or a product when they visit your website.

To ensure that they have a great experience, you should attempt to remove the barriers that will make it longer for them to reach their final goal. This is where a minimum design will be more relevant.

You should get rid of all the additional and irrelevant elements that might distract the user and get them off track. You should attempt to only include the information or products that the customer needs to see at that moment along with the navigation options to make it easy to go through the website.

If you have a hotel website to design, you should certainly select a remarkable hero image and videos beautifully expressing different stories. But you should not hide away the ‘Book Now’ button behind all of this. Otherwise, it will prolong the process and distract your user.

Keep your website design intuitive and simple. It will go a long way.

Touch-friendly

Clickable elements in a website are what help transform it from being ordinary to extraordinary. Such elements are crucial to ensure efficiency.

When you plan your design in a manner that there is no additional or irrelevant content on a web page, you can easily have enough space to make sure the size of those elements (buttons, the toggle buttons, dropdown lists, etc.) with which the users will interact is sufficiently large.

One important thing to keep in mind is that the size of your button should at least be larger than the diameter of an average thumb (approximately 15mm).

The more touch-friendly elements you add, the better user experience you will offer to your audience.

Relevant information architecture

Information architecture is how you structure content on your website. It is the well-structured information architecture that ensures the flow and ease of access to the content present on your website.

This proper sorting of content allows you to ensure that your customers are not lost or confused when they visit your website. A proper information architecture ensures it’s easy and efficient to navigate your website.

You should sort your information architecture before you start designing. This will help you stay on track and also allow you to get rid of any irrelevant content.

Conclusion

To conclude, we can say it’s the little things that matter to ensure a good user experience. Providing relevant information, keeping the website minimalistic, and reducing the number of clicks to achieve a goal is just a few of the many ways for you to ensure your users have a good time navigating your website.

 

Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Why User Experience Is Vital for Quality SEO

There was a time when search engine optimization (SEO) was all about backlinking and keyword stuffing. Not anymore. These days, Google is increasingly focused on your site’s overall user experience (UX). Let’s take a closer look at why UX matters for SEO. 

User experience (UX) quality, which includes making your site easy to navigate and producing regular engaging content, has become one of the top factors in getting high Google rankings. Stuffing your text with keywords and building backlinks are not effective SEO strategies anymore. Whether you’ve got an eCommerce shop selling lampshades, or an online casino with games like Sizzling Hot, Google is most interested in how your visitors interact with the content. Not convinced yet? Then check out this article. We’ll go through the top reasons why user experience plays a role in search engine rankings. And we’ll also share advice on how to improve your position. Let’s get started.

Google Gets Smarter Every Day

There used to be a time when user experience for SEO was pretty irrelevant. Google was primarily interested in how connected your content was with the keyword typed into the search bar. Plus, the search engine determined your trustworthiness by the number of reputable sites linking to you. But in 2021, Google got a new tool to pick the top search results: the RankBrain algorithm. And one of the primary criteria this machine learning system detects is the user experience on a website. It measures over 150 factors of user behaviour, including session duration and pages per session. If your videos and posts do not tailor to your customers’ searches, the user experience is not good, and visitors won’t explore deeper into your website. That causes a high bounce rate, and RankBrain informs Google about it. As a result, you get a lower rank.

Improving the User Experience via Better Content

So, how to enhance the user experience? It all starts with giving your visitors comprehensive content that answers 100% to what they’re searching for. That creates a positive experience that’s good for your business. And it’s also beneficial for Google because satisfied users are likely to use Google for their new searches. Unfortunately, a big chunk of content on the web is reiterated, rehashed, stuffed with keywords, and offers very little value to the customer. These uninspired and uninformative writings do no good for Google’s reputation if the search engine ranks them high.

How to Improve Your Content

To create valuable content, you need to step into your customers’ shoes for a minute and think about what they are hoping to find when searching for a specific keyword. If, for example, they type in “dog grooming,” they don’t want to read a general article about pets with the keyword “dog grooming” stuffed in every paragraph. A comprehensive guide on the best ways to groom a specific breed of dog will be much more valuable. Or a detailed comparison of the best grooming products for dogs with lots of hair.

Making sure your information is specific and relevant is only the first step in keeping your audience’s interest. For the best user experience and the highest rankings, you need to go further. Share unique stories about your brand, provide ingenious industry-specific solutions, publish highly relevant case studies, etc. The aim is to offer people something your competitors don’t have. That’ll make them stay on your site longer, and it improves your SEO.

businessman loudspeaker

Site Navigation – Keep It Simple

Does your website have overly complex navigation? That can cause plenty of confusion for users and increase the time it takes to complete their tasks. And nobody is likely to return to a site that takes too much of their time.

So if possible, keep the number of pages low, and organise them in a user-friendly way. That means having a simple short menu, making sure your search box works, having zero error pages, and clearly divided categories. All this will also help Google understand what your site is about, which can improve your rankings.

Headings to Identify Content – Use Them

The thing is that before people read your posts, they will check the headings of the content to see if it provides an answer to what they’re searching for. So having titles using H2-H6 (H1 should be preserved for the title only) tags point the reader quickly to the information that interests them. Plus, Google crawlers interpret your content based on H2 tags.

Make the Pages Load as Fast as Possible

Regardless of how engaging your site is, the user experience with slow loading pages will always be a nightmare. More than half of consumers will leave the website immediately if it takes more than 3(!) seconds to load. So choose a fast web-host server, clean up your code, compress images, and do everything possible to make the pages load super fast.

Make Your Website Mobile-Friendly

Everybody has a smartphone these days, so mobile-friendliness is a must in providing the best user experience. Pay attention to how variables like images, text, and overall layout of your page translate to a mobile screen. Keeping everything clear and to the point improves your site’s usability and, therefore, its Google ranking.

Test Your UX Efforts

The best way to gain user experience knowledge and understand how it affects your SEO is to A/B test every new feature. Come up with at least two variations for every UX improvement you’re planning to make. For example, if you’re going to make your text bigger, try both a medium and a large letter size. Testing allows you to see which variables drive more engagement, get more clicks, and ultimately, get you a higher Google rank.

mobile app ux apps cellphone

Conclusion

The bottom line is this: user experience will affect Google ratings. Their primary aim is to give their users relevant and easily accessible results. That goal has helped Google become the number one search engine on the internet with a consistently growing user base. And since user experience is important to Google, easy site navigation, valuable content, mobile-friendliness, and fast loading times can all help you rank higher in the search results. So start improving your UX today, and effective SEO will follow.

Have you enhanced the user experience for your eCommerce site lately? Let us know what impact it had on your Google ratings.

Posted by: Darrell Rios

Darrell Rios is a former journalist and owner of several local shops. Now in his spare time he writes about business and entrepreneurship, as he has extensive experience in organising startups and business analytics.

 

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Clean Website Design: How to Achieve It & Why It’s Useful

If you’re following the latest design trends, you probably know that sometimes less is more. Clean website design hasn’t always been the way to go through. In the past, the trend was to create 3D-styled skeuomorphic design websites.

The skeuomorphic design trend included heavy design elements and was very hard to adapt to mobile websites. That’s all changed with the new “flat” website design trend. It’s light, minimalistic and easy to adapt to multiple devices.

A good clean modern design will attract more visitors and ultimately increase your revenue from ads without increasing your spending. Making sure your business is nicely presented through clean design can work wonders in reducing ad costs and increasing conversion rates.

Here are 3 reasons why clean website design is important to your business:

1. Load times

Clean website design mainly focuses on simplicity. With that in mind, when you’re developing a website using clean design, you’re essentially avoiding all the complexity and implementing simplicity.

As your site loads faster, the bounce rate reduces and you are getting more visitors. This is especially important in this day and age, as over 50% of website traffic comes from mobile devices.

Google also takes notice of clean modern design. They utilise mobile-first indexing, which means they check the mobile website first and then the desktop version. Another thing Google does is rank the faster and more mobile-friendly websites higher than the desktop-only and resource-heavy websites. There are a lot of factors that come into play when working with optimising your website load speeds, but usually, your web hosting provider, optimised images & asset loading are a good start.

2. Better exposed products and services

While the previous web design trends focused on cramming as much as possible into a web page, clean design takes a different approach.

Clean design websites utilise white space, paddings, margins, and similar things to the best extent. Fact is, visitors won’t read your website top to bottom or left to right, or in any way you’ve imagined. It’s very likely they’ll just scan through the website to find the information that matters to them.

When you take the time to clean up the website and strip down the unnecessary elements, you’re left with only the most important bits. With this done, no matter how the reader scans the website, they’ll end up on this information, because there’s not much else to see.

3. Timelessness

A clean website design won’t die out. It won’t grow old and stop being useful. It might become a little outdated, but that will happen much slower and even when it does, it’ll still be very easy to navigate.

The main features that attract visitors to a website are the basic principles of clean design. Easy navigation is very important for clean website design, without that a website would grow old very quickly.

Clean styles which are consistent over all the web pages are a must in order to make it easier for the user to scan through the website.

Fact is, a lot of people will be coming to your site from social media. But social media sites are usually crammed with information, so the fact that your site is relaxing will make the visitor spend more time on it.

How to achieve a clean website design?

Building a clean website is not as hard as you might think. There are a few basic principles you need to follow, but it’s definitely worth it.

1. Pay attention to detail

You might think that dedicating attention to extreme details isn’t gonna pay off in the end. But you’re wrong. The visitor might not even consciously notice the shadow on that menu, but it creates a better impression than if you didn’t have it.

There are many of these mini-styles that you need to focus on like borders, shadows, textures, image overlays and more. These are all very important to create a beautiful clean website design. But use them in moderation, in a balanced way.

Take Microsoft’s website for example. If you mouse over the menu items, a black line pops up below them, you might not consciously notice it if you’re not looking for it, but it does tell you that the item is clickable, right?

In the same way, if you mouse over the images below the slider, their brightness increases slightly. All these details make a difference. If they didn’t, Microsoft wouldn’t implement them.

2. Consistency

All the elements and styles you’ve designed should be consistent on all the pages of your website. Any good website design will be consistent over all the pages.

The only exclusion to this rule can be the buttons, specifically the CTA (Call-To-Action) buttons, they are sometimes coloured differently than other buttons to indicate a different kind of action.

Other than that, every other element – headings, paragraphs, fonts, and colours should be defined at the start and used throughout the whole website.

I frequently see people neglecting this rule with images. You need to do this even with the images. Don’t go and make them exactly the same, but if your website consists of mainly cartoon-style images, make them all cartoon-style. Having one cartoon-style and another real-life makes for a confusing experience

3. Perfect alignment

Perfect alignment is a key feature of a clean modern design. When people are reading a website or looking for information, they tend to want a more organised look. The same is probably true for you. It makes finding information much faster and easier.

You might want to use a grid to align elements, to make sure they’re perfectly aligned. But in some cases, it’s not required. Just make sure the website looks organised when you’re done creating it.

A website that has grid-based design is Jucophoto. It’s a photography portfolio, so grid-style is kind of a must for that. But take note of how perfectly the images are aligned, each made to fit exactly the size it needs.

Conclusion

Clean website design is a must for anyone who wants to have an up-to-date website. It makes the website load fast, get better search rankings, reduce bounce rate, and more. There’s really no reason not to use clean design.

There’s no other way to remain competitive in today’s digital age. You need to follow the trend and be on top of it. All your customers will thank you for implementing a clean design. It literally makes their life easier.

 

Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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