The Impact Of Web Design On Conversion Rate In Your Company

Do you know that a good website design can positively influence your website’s conversion rate? Research conducted at Stanford shows that 75% of website visitors will judge a company’s credibility based on their website design. Also, an unattractive website will turn about 38% of new website visitors off from ever revisiting your site.

Your website design shouldn’t be just about functionality; you should also consider search engine optimisation, branding, user experience and the user interface, traffic that will be coming into the website, your sales funnel, etc.

So, if you are creating a website for your business or updating your website, we will share a few tips that can increase your conversion rate through your website design.

Your website aesthetics matter

You might not think so, but a beautifully designed website will keep every two out of three people on your site for longer. Your website aesthetic is the first contact visitors have with your website, and it will form their first impression of the kind of company you have.

This impression will then either lead them to stick with your website or close the window. So, you want to make an excellent first impression.

Figure out what you want your visitors to know about your company, and then find ways to integrate it into your website design. For example, a clean and ultra-modern website aesthetic will convey to your visitors that your business is modern.

A mobile-friendly website can boost conversion rate

Another way your website can increase your conversion is through mobile responsiveness. In 2018 alone, about 52% of all website traffic came from mobile devices. That is more than half of the internet population was viewing websites using their phones. Let that sink in.

Mobile internet is here to stay, and you need to structure your website to keep on top of this trend if you want to increase conversion. Here are a few ways you can embrace a mobile-friendly design for your website:

  • Keep your website menu simple. This will help your mobile visitors swiftly access the most useful content on your site.
  • Ensure your navigation helps mobile users quickly move from one topic to another. You can incorporate sticky navigations, ‘back to the top’ links, anchor links, etc. into your website design.
  • Reduce the amount of CTA on your mobile site. Put the most important action you want your mobile visitors to take upfront, and ensure you aren’t bombarding them with unnecessary pop-ups.

Embrace white space in your website design

Next, white space is invaluable in building a conversion web design. You need your website visitors to be able to scan your site when they first open it easily.

So, by using whitespace in your design, you can:

  • Highlight your CTA to your site visitors.
  • Bring your most valuable website features front and centre
  • Promote high conversion images on your site.
  • Highlight your cornerstone content, etc.

White space is a high conversion optimisation design technique. Whereas, a clustered website will both turn your website visitors off and prevent essential features on your website from reaching your visitors.

Call-to-action placement on your website

Also, know that there is no such thing as a high-converting website without a solid CTA. A well-designed call-to-action is essential in your conversion web design, and by ‘well-designed’ we mean that the CTA on your website must:

  • Be clear and straight to the point.
  • Contain unambiguous action-oriented language (your visitors should immediately understand the action you want them to take).
  • Be more than one. Some visitors might want to ‘buy’ some visitors might want to ‘sign up.’ Create various actions you want your visitors to take and place them evenly around your site.

pickthewriter.com/

Drafting the right CTA might take some time, but once you get it right, you will notice a growth in your conversion. However, not everyone is an expert in drafting action-driving content, so writing review websites like Pick The Writer and Writing Judge where you can hire writers can come in handy.

Readability and typography in your site design

One of the changes in web design to improve conversion rate we advise is clear and high-contrast typography. The font type, font size, font colour, etc. you use on your website can help your readers actually read your content. Which, in turn, can affect your conversion.

For example, a visitor that comes on your website looking for something, in particular, will appreciate fonts that help them skim through your site. If they can quickly identify what your offering is, they can take desired actions.

So,

  • Make sure your visitors can clearly differentiate your headlines and subheads. You can do this by using different font sizes or types in your headlines, subheadings, and paragraphs. You can also play with font colours, and textures.
  • Be consistent in your font type, size, colour, etc. all through your site.
  • Use no more than three fonts in your website design. This will help increase website usability and readability.

Content placement on your site & SEO ranking

Finally, in making changes on a web design to improve conversion rate, your site SEO and content placement go hand-in-hand. For example, in Google search ranking, websites with written content have a higher ranking than others.

Next, placing valuable content at the top of your site page can help your SEO ranking as well as help your visitors understand what your site is all about, which in turn can increase your conversion.

Although Google has improved in matching SEO synonyms to help website ranking, using literal keywords in your opening headings and paragraphs is still beneficial for your web ranking.

Also, adding useful content to your website will ensure that visitors stay longer on your site, which will benefit your website ranking.

Wrapping-up

Conversion web design is a practice that you shouldn’t neglect if you want to see a rise in your conversion rate. These few tips we have given you can help in the changes in web design to improve the conversion rate. So, don’t forget that your website can be a sales tool that actually sells, simply by following our tips.

Posted by: John Edwards

John Edwards is a writing specialist who is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities. Therefore, it is so important for him to do the writing.

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5 Best Web Design Practices To Follow In 2020

In today’s highly competitive business scenario, owning a business website is absolutely essential. In order to make your brand stand out, you need to have an exceptional website.

Who doesn’t want to take their business to the next step? Well, if you wish your brand to grow, then there is a huge list of efforts to make. Any business that wishes to be competitive in this high paced world should definitely opt for a business website.

From getting a highly responsive website designed to maintain your website page speed, everything needs to be taken care of.

But making your business successful isn’t a matter of days. It takes a lot of dedication and efforts during a long time to rise and shine. Have a look at my personal post I posted here, you will see the journey I made in making a business a success.

A website is the exact reflection of your business, so make sure that it’s perfectly designed and portrays your business in the best possible way.

This complete guide is dedicated to some of the best web design practices to follow and about how you can get an exceptional website designed for your business:

Here, we will be discussing some of the best web design practices to follow in 2020:

Have a plan

The most important thing before getting started with designing a website is to have an exceptional plan. You can’t just get started with random ideas with no concrete foundation.

Make sure to have a clear idea of the website requirements and then plan out things accordingly. Ensure that your plan meets the needs of your website’s visitors.

Designing a creative website needs a lot of research, planning and efforts.

Moreover, it’s highly important to think beyond web design. Well, only a professional web designer can offer much more than just design and coding.

Rather, they can help with overall development as well as the maintenance of the website. It’s something that will definitely help your website to get ranked easily and efficiently.

Well-planned website design will in turn gift you with the best ROI that you are looking for. So, make sure to hire an experienced professional for getting an exceptional website designed for your business.

So, have a clear idea of your own set of goals and challenges that you and your business website are going to face in the long run. This way, you can be quite prepared for it.

So, before you go any further, it’s important to have a sorted plan to work accordingly.

SEO Savvy

Your website does need to be optimised according to the browser, but according to SEO guidelines as well. Having a website that isn’t SEO friendly won’t offer you any benefits in the long term.

Don’t ever overlook the power of optimising your website according to Google’s algorithms. It will definitely help you make your business website rank better in search engines.

If your goal is not only creating a website but creating an online presence that leaves a mark, then SEO is something you should definitely consider.

SEO strategy contains creating quality content, creating backlinks, getting your website ranked well on Google, attracting prospects and converting them into happy customers.
SEO plays a major role in helping your business rank well and reach the top.

Mobile ready

You might be thinking: what does being mobile-ready even mean?

Well, to be very precise, being mobile-ready is about how well a website can be accessed on mobile phones and on different browsers, for that matter.

In this digital age, people are using their mobile phones to search for everything, so your business website needs to be mobile-friendly.

Well, having an experienced designer by your side ensures that your website can be easily accessed on desktops, laptops, tablets as well as mobile phones.

There’s no denying the fact that a responsive web design can work wonders for your business. Responsive websites simply mean that your website can adapt to multiple screen sizes easily.

So, make sure that your website is mobile-ready!

Responsive design

Most people out there are using their smartphones and tablets to browse through different websites. So, you need to make sure that your website is responsive and that it fits the screen of different smart devices properly.

Your website needs to be mobile-friendly, or else visitors who use their smartphones to view your site are just going to bounce back. That’s something you don’t want for your website.

So, make sure to have a professional by your side who can help you create a responsive web design that will work on every device that your prospects are using.

A user-friendly website is something that can make a difference when it comes to your business’ ROI. A professional web designer not only makes your website look amazing but also ensures that it’s responsive, adapting to every device.

So, ensure your website is highly responsive and user-friendly to get the most out of it.

A responsive and optimised mobile site provides a great user experience to visitors. In such cases, visitors are more likely to stay on your website for a longer period. This way, you can keep a hold on the bounce rate of your website and gradually get to decrease it.

Having a responsive website definitely offers your visitors with better user experience. So, if your primary objective is the client experience, then you should definitely consider hiring a well-rated web developer rather than using self-service solutions.

Fast loading

A website should load in less than five seconds or less. So, make sure that your website has the shortest loading time possible.

Make sure to track your website loading speed and work on it if it’s showing any issues.

With fast-loading web pages, the bounce rate of the website gradually decreases. Your website needs to have a low bounce rate.

Having a responsive web design can help you to quickly convert your website visitors or prospects into happy customers.

Fast loading web pages are a plus point for your business website and it’s something that can help your business grow organically.

With all these best web design practices to follow in 2020, we’ll also be discussing some of the good reasons to hire experienced web designers:

Uniqueness

By hiring a professional web designer you can expect to get a unique and exceptional website designed. So, make sure to hire professionals that can match your specific needs.

Customisation

Professional web designers are there to offer customised designs that match your set of specific needs and desires. So, if you have a clear idea of how your website should look then you should consider hiring a professional web designer who can bring your dream website into reality.

Responsive web design

In order to get a responsive web design, you need to hire experienced professionals. A responsive website is well designed to work on a mobile device and a computer screen effectively.

Browser compatibility

There are a handful of browsers out there and your website needs to be prepared for all of them. You just can’t deny the fact that not all browsers are created equally. So, your business website must be friendly enough for all the browsers. Make sure to properly test your website on different browsers to get a clear idea of the browser compatibility of your website.

A reliable website

Professional web designers can offer their clients a reliable website. So, make sure to do some research and hunt for someone who can offer you a reliable and error-free website.

Creative minds

Professional web designers are creative in their approach. So, make sure to hunt for creative developers who can get an amazing as well as a responsive website designed. Someone who loves experimenting with new web design trends will provide you with the web design that you really need.

Know market trends

Experienced professionals have deep knowledge of the market and are well aware of the current market trends. So, look for professionals that have up-to-date details about their particular field.

Save your time and efforts

A professional web design agency can definitely save enough of your time and efforts. You no longer have to worry about how your website will look and how it can be optimised. So, leave it all to the professionals.

Launching your business online can prove itself to be one of the best marketing strategies. But before that, you need to get the best web development services for your project to make it a huge success.

For a business that is looking forward to leaving its mark in the online world, getting the perfect website designed can make an immense difference.

Smart business owners invest in their websites to bring their online business to the next level. Being the best marketing tool to grow your business, you should consider investing in your business website.

So, take some time, take a step ahead and get your perfect business website prepared.

Hire Silva Web Designs

Are you looking for professional Web Designs / Web Developers? Look no further, we take care of every single step to get your website to tip-top-shape and have an advantage over your competitors. From planning, creating, building and launching your amazing new website, we can assure you that you won’t be disappointed with our services.

We offer the full package, such as:

  • Brand design
  • Responsive design
  • CMS systems
  • E-commerce
  • Social Media Marketing
  • Email campaigns
  • SEO (Search Engine Optimisation)
  • App development
  • Hosting
  • Copywriting

and much much more!

We have experts that are fluent in various CMS systems such as…

  • WordPress
  • Shopify
  • Magento
  • PrestaShop
  • WooCommerce
  • SquareSpace
  • Laravel
  • CodeIgnitor

 

and again, various other CMS systems on top of this!

Interested? Why not start the process and send an email to [email protected] with your requirements and we’ll get back to you with a quote and deliver nothing but the best.

We love working with new customers and we strive through delivering the best quality of work. We’re pretty sure we won’t disappoint 😉

Loved this article? Drop us a message in the comments. \m/ Happy Coding all \m/

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Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Web Design Trends that are going to Rule 2020

Well, you just can’t deny the fact that the web has dramatically changed the world over the years since its inception. Giving us the power to craft some fantastic experiences, the web has turned out to change our reality.

A well-designed professional website is an asset for business owners. Apart from being an important part of online marketing, a website acts like a mirror of the brand.
It creates the first impression in the minds of potential customers, so make sure to make the most out of it.

So, in this complete guide, we’ll be focusing on the trends that are going to dominate the web design industry.

It is a common saying that change is the only constant. Design trends prove that in many ways.

Web design trends never stop evolving and in this article, we’re going to discuss the ones that can help businesses grow and thrive.

So let’s shed some light on a few of the innovative web design trends that are going to rule 2020:

Dark Mode

The dark mode trend took 2019 by storm and it’s all set to rule 2020.

The clear bold fonts on the dark themes improve all designs. Not only does it look stunning, but it also makes different elements of the design more appealing. The right kind of colour combination plays an important role in making your website catch your users’ eye.

This low light user interface helps to reduce eye-strain by adjusting the brightness as well.

“Designing the Truth”

You might be thinking, what does this even mean? Well, our present reality has introduced the concept of “post-truth” into mainstream culture, making us doubt ourselves and our perceptions. Framing and portraying unrealistic lifestyles for gaining viral traction is something that many internet users are doing in this highly competitive world.

But that’s not how it should be. The real beauty lies in true life, in all its ugliness. True life might not be as perfect as it is portrayed on your Instagram timeline, but it is the only thing we can hold on to.

In 2020, one of the most interesting trends is that post-truth is crumbling. People are interested in those who “serve realness”, not some other fake fairytale life.

3D Elements

There is no doubt that 3-D visuals can delight the viewers. But the only thing that was holding this trend from taking the market by storm was its costly price tag. But that’s not an issue anymore. Web devs can now easily employ 3-D rendering design to improve effects and to make the whole look more appealing and satisfying.

This makes complete sense, especially in the era of virtual reality. Stepping away from traditional design and landing into the land of 3-D illustrated artwork is something that can help brands stand out in a reality in which 300 new websites are created every minute.

The year 2020 is expected to witness even more immersive 3-D design.

The Spark of Split Content

This split design technique looks quite clear and has the power to showcase the message in a well-organised way.

Mix-matching the image along with text in a smart way can make a strictly business website look appealing.

Being a traditional yet smart way of portraying a message, this design trend is going to continue to draw attention. Splitting the screen by separating text and image can work wonders for you.

The Beauty of Abstract Illustrations

It is certainly true that illustrations bring life to any website design.

Smart and interactive illustrations are now basking in the spotlight. Along with having the power to showcase emotions, abstract illusions never fail to wow users.

In 2019 we’ve experienced a boom of illustrations and in the near future, it’s definitely going to stay in the up and coming design trends.

Personalisation is KEY

Personalisation is the main key to success! Anything that works well for a particular website can ruin another one. Well, that’s why customisation is something you should always consider.

From customising graphics to picking up smart colour schemes, the “one size fits all” approach is going to dissipate in 2020 and this new year is going to be all about bringing a personalised experience to every single website.

The effect of Parallax scrolling

With time, the Parallax scrolling effect is becoming quite famous among web designers and developers.

Under this design, a particular animation is adjusted in multiple layers, but with some smart variations in speed. To develop a pleasing visual experience, the image in the background moves a little slower than the front image. Combined with the other trends, parallax scrolling is going to make beautiful websites happen in 2020.

MASSIVE FONT SIZE

This typography-based trend is not something to be overlooked. Over-sized lettering gathers all the attention that your brand deserves.

Bold typography is going to help your business message to be reflected in the best possible way. Font size and style definitely plays an important role in grabbing the ever-slipping user attention.

Conclusion

Well, the bottom line is that with all these smart trends, diversity will fully take web design to the next level.

Web design is now embracing futurism at a much higher pace. And there is more to come in the near future as tastes, expectations, and preferences of web users slowly change over time. But, for now, these are our predictions about what is going to dominate the web design landscape in 2020.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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5 Things to Consider When Starting Your E-Commerce Store

If you’ve decided you would like to take the leap to E-Commerce and start your online shop, it can be a difficult process to get started. Fear now though, these days it’s very simple to get your store set up, even if you are just a beginner.

Here are five things you need to consider when you’re starting your journey in the e-commerce world.

Server Size

The first thing you should take into account is the hosting provider that you choose. Essentially, it all comes down to how big you want your store to grow. A shared service is a good option, to begin with, whereas a dedicated server will cater to bigger e-commerce stores.

A shared server means that you won’t have its space all to yourself, however, it’s not needed if your store is only relatively small. If you are aiming at exponential growth then a dedicated server will be a perfect fit. Do note that dedicated servers are more expensive than shared servers. There are other options though, these days you can get a good cloud hosting where you can update the specification of the server as your website grows. To be honest, this is probably the best option. Companies like SiteGround, WP-Engine, and eUKHost offer some great packages to get you started. Best of all, their online support team will help you with any hurdle along the way.

Web Design

When your first visitor lands on your store, the first impression they will get is from the design of the website. So you need to ensure it’s clean, easy to navigate and pleasing to the eye. This will ensure people will stick around and continue to browse your website.

If your website is difficult to explore and not attractive, often potential customers will look elsewhere. Especially if they’ve had no previous dealings with you in the past. Think about it realistically, the big e-commerce sites out there are all straightforward to navigate and have great designs. No matter how small you are, your store shouldn’t be any different. These days, you should consider flat designs for a foolproof way of making your online shop look good.

A Niche Market

When embarking your journey in the world of e-commerce, you’ve likely learned that a niche market is absolutely something you should avoid. Nice marketing is a term that means finding your path in an already busy market. When there are a load of competitors with nothing different or unique to offer, avoid the oversaturation of it all and use the power of innovation to bring something completely new to the table. You’ll find by doing this, it will grow your audience rapidly.

Quality Customer Service

One of the most important things to have when establishing your online store is a reasonable or high level of customer service. It’s the only way you’ll guarantee solid relationships with buyers – they’ll establish respect and trust for you should you be doing the same for them. In my opinion, for online shops, chat support is a must, everyone likes speaking to somebody before purchasing something right? Offer good customer service and you’ll find that clients will come back.

Security

To get established with an online store, you’ll at least some level of security to back you up. Too often are websites compromised by a lack of security, with attacks such as SQL injection being all too common. Be sure to employ security upon your online store for your sake, as well as in the best interest of your customers – if they’re a victim of an attack, it’s unlikely they’ll stick around to buy from you ever again. As with all online stores, they should always be https:// secure buy installing a valid SSL certificate o the server. This will bring more trust to potential buyers! It is also useful to offer multiple forms of payment by using PayPal and Stripe/SagePay/WorldPay to offer your customers more security when it comes to purchasing products/services from your shop.

Well, I guess that wraps it up, are you starting an e-commerce shop and came across this article? Leave a comment, we’d love to help you on your journey!

Talent management is one of the useful ways to have an organized e-commerce platform. It could help recruit talented employees, which is vital to your success.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Choosing a Colour Scheme for Your Website

One of the biggest challenges in web design is finding the correct colour palette for your design projects. If you get the combination wrong, it’s inevitable that you would attract much traffic. The strongest component in web design is the visual aspect. In terms of colour, a study that was completed where the results identified that over 80% of the evaluation that a visitor made about a website was solely determined by the colour scheme. In addition to this, research has also shown that the colour can help consumers recognise a brand easier by as much as 80%.

It’s amazing what impact a colour or colour scheme can impact brand recognition, but if the colours schemes that you have selected do not create a great visual appearance, it will not be much of use. Also, note that users will be more inclined to visit the website again and recommend the site if the website is aesthetically pleasing.

Which Color Scheme Should You Select?

First of all, selecting the colour scheme for your website design is not something you can do quickly, the colours you pick will play a big part in the future. So how do you go about selecting your brand colours?

The logo design of the business and even the colour of the merchandise can be a useful source to guide and inspire on the colours to use in your website design. After you have determined the primary colour, your next challenge will be to identify colours that will work well with that main colour. A good source of guidance here is using something like Coolors, what this site will do is match colours which blend nicely with your primary colour. An alternative would be to look at competitor websites to see what colour schemes they are using, however, this might not always be the best solution. There are many other alternatives to Coolors that will help you get started with a nice and clean colour palette to match your primary colour.

Some colours will naturally work better than other colours. Realistically speaking, everyone has a ‘favourite’ colour, and their favourite colour can influence what they like the most. This preference can be depicted by age, location and gender. What this means is that when you are deciding on which colour scheme you would like to use, you should give special thought to your target audience. If the products or services are aimed mostly at women, softer colour combinations will work much better. On the other hand, men are more inclined to prefer brighter colours, so be sure to keep the brightness levels up if your main target audience is men.

One small tip; try to avoid the colour brown as both men and women tend to dislike this colour. However, if you are set on using brown, be sure to test it properly beforehand to find out whether or not this colour will, in fact, work for your particular brand.

If you want to boost the traffic and revenue you receive as well as make your website remain engaging, you can consider the following colours:-

Black

With this colour, you can very rarely go wrong. It is ideal if you want to diffuse the idea of luxury, as it exudes sophistication and allure. It might be linked with darkness, but when applied correctly, you can definitely portray the brand in a positive light.

White

Every website needs the right amount of white and white space. White will help you make sure that the body copy is easy on your readers eyes so that your website visitors don’t end up feeling buried down in masses amount of text.

However, if white is not incorporated with the necessary skill and it is used excessively, your website design can end up looking too exclusive or, equally bad, just plain boring. Obviously this is not good if you want to keep your website visitors engaged.

Grey

Grey is no longer dull! Nowadays grey is an extremely popular shade to include in your web design. It has strong connotations of authority and strength. Similarly to black, it can communicate sophistication helping you to portray products and services as reliable and superior. Since this colour works with many colours, it is no wonder that it is a firm favourite amongst website design companies. The trick with grey is to use the lighter shade of it.

Red

Red can be one of the best accent colours to include. As red motivates consumers to take action while summoning up a sense of haste, it is ideal for promotions. In addition, it is a good choice if you want to portray the brand as strong, yet warm.

However, just like with white, too much red will only leave the brand red-faced as it will create an unpleasant experience. So, better use this exciting colour in moderation by only applying it to certain elements.

Blue

Blue is associated with communication (think of the likes of Facebook, Twitter, Skype, and LinkedIn) On top of that, it can also stir up feelings of reliability, safety and security which makes it a popular choice amongst corporate institutions. Blue is overall one of your best bets when it comes to digital appearance.

Yellow

Just like red, it is best only to use yellow as an accent color. It can stir feelings of positivity, excitement and creativity, but excessive use of yellow can divert the attention from what matters most.

Green

Green is ideal for businesses that work in the field of agriculture or brands that want to convey that they care about the environment (a trait that is highly-valuable today.) It is also a good choice if you want your website visitors to feel balanced.

Orange

If you do not want to use red for your call-to-action buttons, orange is a good alternative. In addition to inviting action, the colour orange is warm, comforting and simply fun.

Purple

Purple is another colour that website design companies can use in moderation. It is ideal if you want to create a calming effect or if you want to communicate ideas of wealth or royalty.

How Can You Create an Effective Color Scheme?

Now that you have decided to go for a specific colour scheme, it is just as important to get to grip with how different colours work together to create an attractive website design that is pleasing to your viewer’s eyes.

For example, your primary colours (that is blue, red and yellow) will always stand out. Therefore if you want to get your website visitors excited and encourage them to complete a specific action, concentrate on blue, red or yellow. These three colours are a perfect selection for call-to-action buttons.

Do note, you can’t just rely on primary colours alone. One way to make your existing website more attractive is by using the complementary colour of that primary colour as well. For example, green is a complementary colour of red. Fortunately, you do not need to know all these colour combinations off by heart, all you need is a colour wheel or Coolors as mentioned before.

Another effective colour scheme that the website design company can apply is using analogous colours. So, if the primary colour that you have selected is red, you can create a subtle effect by using the colour on the colour wheel that is right next to red which will be red-orange or red-violet.

Conclusion

Selecting the perfect colour scheme is one of the activities that web design companies will spend a lot of time on. If the colour scheme of the web design fails to interest and does not match the personality of the company, a design revamp is one of the key changes that a website company will make right away. At the end of the day, the colour combination that is used should help to show the true colours of the brand.

Identifying the best colour combinations for your website design might call for some serious thought and trial and error, but it does not mean that this task cannot be enjoyable. Be sure to experiment with different pops of colour until you have identified the colour combination that makes everything pop and works together. Then, be sure to rest them on your target audience. The traffic a website generates remains one of the best ways to determine if your target audience has embraced the colour changes that you have made. Luckily, with the help of a colour creation tool, there are infinite possibilities, so keep experimenting!

People process visuals much faster than text and, therefore, no time spent on a website’s appearance will ever be wasted. With the right use of colour, you can ensure that your web design creates a fabulous first impression every single time.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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10 Tips On Typography in Web Design

Communication is the key to every relationship. Even the relationship between your website and the user is also based on interaction. Yes, here I am, implying about the elements of your website, like images and text. We will focus on the “text” part of the website here.

Now, any website that effectively narrates its purpose to the user is considered as a great website. Let’s take the example of the Google search engine. Google returns results based on your search in the form of various links that are in different fonts and sizes. Google is considered as the best because it has a way of communicating through typography. Hence, the way your textual content appears on the screen should appeal to the user.

In short, there are different typography methods and strategies that one can implement for boosting the performance and optimisation of the website. Let’s take a look at some of these amazing tips.

Make Your Fonts Speak With These 10 Typography Tips

1. Use A Typeface That Fits Perfectly To All Screen Sizes

There are many devices out there on which the users access the web. Keeping this point in mind, you need to make sure that the typeface that you use on the website is friendly, By friendly, I mean that the typeface should be capable of adjusting according to the size of the device. Many of the sites today have fonts of varying sizes on the same page. Hence, it becomes necessary to opt for an easily readable typeface rather than a stylish one. Avoid using any cursive typeface.

2. Don’t Reduce The Line Spacing To Fit The Content

Along with the typeface of the web design, you also have to be cautious about the line spacing on it. This is because making it too much or too little can be a bit tiring for the user’s eyes. A particular term for the vertical space between the lines is also known as leading. The leading should be enough so that the content on the webpage is easily readable by the user. Technically, the ideal leading on the webpage should be 30% more than the character length. The presence of required line spacing intrigues the user to read more and comprehend the content properly.

3. Pick A Well Blending Color Contrast

Colours play a very crucial role in user engagement with the website. Hence, it is best to use attractive and stimulating colour psychology on your website. From the perspective of the textual content, make sure that the text colour and the background colour blends appropriately with each other. For example, use pastel shades or a combination of dark and light shades from the colour palette. There are some technical figures that you need to take care in the case of contrast, which are:

The smaller text should have a contrast ratio of 4.5:1 against its background, whereas, in the case of a larger text, it is 3:1.

4. Don’t Overdo The Font Styles

It is not always about the content quality on the webpage; it is also how the content is displayed. This points to the use of fonts in your webpage. Today, while designing a website, you have a lot of options in case of fonts that can be used to create stunning webpages. On the other hand, the users who view the content on the web are not entirely familiar with all the fonts, which at times create inconvenience. To prevent this from happening, you need to use standard and known fonts on your website like Arial, Times New Roman, etc.

5. Keep the Font Count Minimal

The number of fonts is one of the most important aspects of website designing. If you use fonts of different styles on your website, it may not perform as required. Keep the number of fonts used on the site to two at max.

6. Avoid Overstuffing Of Line Characters

The key to easy readability lies in the hands of the number of line characters. Yes, for a proper explanation, the content on the website should be more but should also be legitimate. For clear visibility, readability, and optimisation, the characters per line should be between 30 and 40 for mobile devices. For laptops and desktops, you can go for 60.

7. Blinking Texts Aren’t Cool Anymore

Is it a bit annoying to see blinking or flickering text on the screen, right? Hence, it is essential to eliminate this type of text on your website. In worst-case scenarios, the presence of flickering text can also lead to seizures in some individuals.

8. Use Easy To Read Text Color On The Webpage

Some colours on the website might make the user uncomfortable while reading. Some of these colours are green, red, brown, teal, etc. these colours are tough to recognise by those who are colour blind, which is common in the case of men. Avoid using this combination or tey using some other combination along with this one.

9. Text In Capital Letters Slows Down Reading Speed

It is straightforward to understand an acronym when it is written in caps, but if the standard text is written in caps. It becomes a bit tough and irritating to read it. Hence, it is good to keep the letters in lower case.

10. Don’t Use Fonts That Have Similar Letters Formation

Some of the fonts on the web are made in a way that the letters in them are somewhat identical when written in a particular order. For example, the letter “I” and “L” written in the word Illusion, seem similar. This also needs oversight while designing content for a website.

Conclusion

Typography improves the comprehension value of your website. Hence, it is very crucial to keep a check on all the small or big elements involved in the typography. Typography makes the textual content on your website crisper, easy to understand, and also enhances the optimisation of the website.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The advantages of a bespoke website / WordPress / Magento

Are you looking for a website for your brand, but still not sure about how to go about it? In this article, we’ll dissect the advantages of having a bespoke website built for your company instead of an off-the-shelf variety. You probably have looked into it and figured it would be cheaper to just get a theme for your WordPress website and edit just a few bits. However, even though that’s a cheaper option, it might become obsolete quite fast, making you spend more in the long run just to keep it up to date with your company’s evolution and growth. Below you’ll find a few reasons why.

Customisation

When you have an off-the-shelf website, there’s only so much you can customise. You can change the pages and the logo, but in the end, it’s going to be similar to many other websites which use the same theme. With a bespoke website, you’ll never have that issue. You get the pages you need, with the design you want, for the content that best suits your brand’s digital strategy. At Silva Web Designs, we use mostly WordPress to build bespoke websites – which means that no matter how much detail goes into it, you’ll always have an easy back office to work with if you eventually need to change some content on your own.

Website speed

This is a really important factor if you want your website to have a good ranking in terms of SEO. With an off-the-shelf solution, a lot of times your website will be full of plugins and code that you don’t really need. This will slow down your website, not only making it difficult to navigate but also ruining your SEO efforts. To increase your website speed, we recommend a bespoke website solution. This way, you get only the code you need to make your website work, making it faster and more efficient. This is one huge advantage you’ll have over an off-the-shelf solution when it comes to ranking higher on Google results. Google cares a lot about website speed – in fact, don’t we all? Users don’t have any sympathy for slow websites, and usually what isn’t user-friendly isn’t SEO friendly either. A bespoke website will be optimised to your advantage, making it easier to trump your competition – which we’ll discuss in the next point.

Competitive advantage

Even though you might think a bespoke website is too expensive for your company, the costs of having an off-the-shelf solution will become quite prominent over time. An off-the-shelf solution usually incorporates a lot of plugins which aren’t probably necessary for what you want to do with your website, and those plugins need constant updating. If the plugins stop getting updates, it’s likely some functions of your website are not going to work. In web development, being able to update easily is essential to make your website withstand the test of time. Other than that, if your customers are looking for your services, you’ll want to stand out using UX/UI features, a great looking web design, and the right code that will make all of it come together in a neat package. Your customers are searching the web to make their life easier – if your website loads fast, is well-designed to make your CTAs accessible, and uses responsive code, you’re already ahead of your competition. A bespoke website is much more likely to work perfectly on mobile, which is also something you should consider. Most users look for services or products on their mobile phones, which is the main reason why your website should adapt to every device out there. Besides, a good website will increase your sales, which will pay for whatever you invest in web development in the beginning.

Security

When you use an off-the-shelf solution, the extra code you don’t need can be a reason for failure. All those plugins accessing your data can be a major security risk – whereas, with a bespoke option, you know exactly who’s working on web development, so any security issues can be handled swiftly.

At Silva Web Designs, we design bespoke websites through WordPress which are tailored to your needs and business goals. Need an online shop for your website as well? We also work with Magento, which makes it easy to buy your product or service directly through your website, reducing your sales cost. Think you’re ready to dive in into a bespoke website for your company? Contact us today for more info!

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Clean Website Design: How to Achieve It & Why It’s Useful

If you’re following the latest design trends, you probably know that sometimes less is more. Clean website design hasn’t always been the way to go through. In the past, the trend was to create 3D-styled skeuomorphic design websites.

The skeuomorphic design trend included heavy design elements and was very hard to adapt to mobile websites. That’s all changed with the new “flat” website design trend. It’s light, minimalistic and easy to adapt to multiple devices.

A good clean modern design will attract more visitors and ultimately increase your revenue from ads without increasing your spending. Making sure your business is nicely presented through clean design can work wonders in reducing ad costs and increasing conversion rates.

Here are 3 reasons why clean website design is important to your business:

1. Load times

Clean website design mainly focuses on simplicity. With that in mind, when you’re developing a website using clean design, you’re essentially avoiding all the complexity and implementing simplicity.

As your site loads faster, the bounce rate reduces and you are getting more visitors. This is especially important in this day and age, as over 50% of website traffic comes from mobile devices.

Google also takes notice of clean modern design. They utilise mobile-first indexing, which means they check the mobile website first and then the desktop version. Another thing Google does is rank the faster and more mobile-friendly websites higher than the desktop-only and resource-heavy websites. There are a lot of factors that come into play when working with optimising your website load speeds, but usually, your web hosting provider, optimised images & asset loading are a good start.

2. Better exposed products and services

While the previous web design trends focused on cramming as much as possible into a web page, clean design takes a different approach.

Clean design websites utilise white space, paddings, margins, and similar things to the best extent. Fact is, visitors won’t read your website top to bottom or left to right, or in any way you’ve imagined. It’s very likely they’ll just scan through the website to find the information that matters to them.

When you take the time to clean up the website and strip down the unnecessary elements, you’re left with only the most important bits. With this done, no matter how the reader scans the website, they’ll end up on this information, because there’s not much else to see.

3. Timelessness

A clean website design won’t die out. It won’t grow old and stop being useful. It might become a little outdated, but that will happen much slower and even when it does, it’ll still be very easy to navigate.

The main features that attract visitors to a website are the basic principles of clean design. Easy navigation is very important for clean website design, without that a website would grow old very quickly.

Clean styles which are consistent over all the web pages are a must in order to make it easier for the user to scan through the website.

Fact is, a lot of people will be coming to your site from social media. But social media sites are usually crammed with information, so the fact that your site is relaxing will make the visitor spend more time on it.

How to achieve a clean website design?

Building a clean website is not as hard as you might think. There are a few basic principles you need to follow, but it’s definitely worth it.

1. Pay attention to detail

You might think that dedicating attention to extreme details isn’t gonna pay off in the end. But you’re wrong. The visitor might not even consciously notice the shadow on that menu, but it creates a better impression than if you didn’t have it.

There are many of these mini-styles that you need to focus on like borders, shadows, textures, image overlays and more. These are all very important to create a beautiful clean website design. But use them in moderation, in a balanced way.

Take Microsoft’s website for example. If you mouse over the menu items, a black line pops up below them, you might not consciously notice it if you’re not looking for it, but it does tell you that the item is clickable, right?

In the same way, if you mouse over the images below the slider, their brightness increases slightly. All these details make a difference. If they didn’t, Microsoft wouldn’t implement them.

2. Consistency

All the elements and styles you’ve designed should be consistent on all the pages of your website. Any good website design will be consistent over all the pages.

The only exclusion to this rule can be the buttons, specifically the CTA (Call-To-Action) buttons, they are sometimes coloured differently than other buttons to indicate a different kind of action.

Other than that, every other element – headings, paragraphs, fonts, and colours should be defined at the start and used throughout the whole website.

I frequently see people neglecting this rule with images. You need to do this even with the images. Don’t go and make them exactly the same, but if your website consists of mainly cartoon-style images, make them all cartoon-style. Having one cartoon-style and another real-life makes for a confusing experience

3. Perfect alignment

Perfect alignment is a key feature of a clean modern design. When people are reading a website or looking for information, they tend to want a more organised look. The same is probably true for you. It makes finding information much faster and easier.

You might want to use a grid to align elements, to make sure they’re perfectly aligned. But in some cases, it’s not required. Just make sure the website looks organised when you’re done creating it.

A website that has grid-based design is Jucophoto. It’s a photography portfolio, so grid-style is kind of a must for that. But take note of how perfectly the images are aligned, each made to fit exactly the size it needs.

Conclusion

Clean website design is a must for anyone who wants to have an up-to-date website. It makes the website load fast, get better search rankings, reduce bounce rate, and more. There’s really no reason not to use clean design.

There’s no other way to remain competitive in today’s digital age. You need to follow the trend and be on top of it. All your customers will thank you for implementing a clean design. It literally makes their life easier.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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