User Experience Principles For A Great Website Design

When you work on web design, one of the few things that you will always have to work on is ensuring a good user experience. User experience design is a process to develop websites and apps that offer a relevant and meaningful experience to the user. It combines several aspects of usability, design, function, and branding.

UX design is ever-evolving. It is a creative field with new trends being born every now and then. Perhaps that’s why website redesign is a common practice. You will find several business owners finding professionals to revamp their websites and make them user-friendly.

UX design might keep developing, yet, there are a few principles that form the foundation of every great design. It is these user experience principles that make the interaction of the user with a website exactly how a designer wants it to be – delightful.

If you are new to design, you should make it a point to have these principles at your fingertips. You should attempt to align these principles with your design practice. It will help you create a great website design; something that every designer strives for.

The better the user experience you provide, the better your SEO will perform.

One of the common principles that you will find at the junction of user experience and SEO is the speed of the website. The more quickly your website loads, the better. You can use a tool like website checker for a site speed test.

You can find the other user experience principles below.

Learnable interface

The first user experience principle is Krug’s First Law of Usability — “Don’t make me think”.

We have all heard how a website should be easy to use. But what exactly does it mean? According to Krug’s law, you should attempt to design your website in such a way that your user doesn’t have to think twice about what they are supposed to do. Make your interface self-explanatory.

You need to understand that your user has developed some habits over the years he or she has been using the websites. We know that an arrow or a hamburger icon is a menu bar (thank you, Facebook!).

We have all heard how a website should be easy to use. But what exactly does it mean? According to Krug’s law, you should attempt to design your website in such a way that your user doesn’t have to think twice about what they are supposed to do. Make your interface self-explanatory.

You need to understand that your user has developed some habits over the years he or she has been using the websites. We know that an arrow or a hamburger icon is a menu bar (thank you, Facebook!).

These are our mental modes. As a user, we have an idea of how certain things work on a website. You should adhere to these mental modes (at least in some cases). It will be easy for users to learn how to navigate your website.

For example, keep your navigation bar at the top, somewhere where it’s easy to locate and access, just like most other websites. You can place relevant tabs in your navigation bars and hide the less important ones in subcategories.

Adhering to mental modes does not mean you should avoid testing. Test your designs to be sure about your audience and to steer clear of assumptions.

Easy language

Using fancy words will only lead to making the process prolonged and your aim as a designer should be to quicken up the process.

It is important that you add language that is simple and clear to understand. The more easily your user understands the language, the more quickly will they be able to reach their end goal. In fact, your attempt should be to use language that even a 6th grader would understand.

Using simple language also allows users to finish tasks with accuracy. Now, remember that today, users hardly have time or patience on their hands. Using industry jargon and complex terms will only act as a hindrance, leading to frustrating the user.

This simplicity is especially needed for error messages and your CTAs. If you are getting a form filled and the user leaves a mandatory section blank, it would obviously pop an error message. Keep the language here minimal. Suppose you need their card information, your error message should just be ‘*CVV is required.

Your CTAs should be according to your audience. This just means that if your audience prefers something catchy, use a catchy and descriptive CTA. But if they want something direct, just use a simple and straightforward CTA.

Content relevance

We often stumble across websites because we are in search of solutions. If we find what we are looking for as soon as we land on the website, it offers us delight. Otherwise, we are just left disappointed and frustrated.

Similarly, when your users visit your website, they should be able to find the content they are looking for in terms of relevance. It is one of the important principles to ensure that your content is precise and o the point.

Also, you can ensure ease of access to this content by adding categories to your menu and navigational items.

Suppose you are a store that sells online products. You should categorize your products according to their popularity. Your most popular products should take the extreme left place on the navigation bar or the top spot in the drop-down menu.

If your customer is in search of the most popular items and the correct content related to those products is the first thing they come across, it will offer a good user experience.

Minimalism

We have already discussed how a user is in search of something, which could be in the form of information or a product when they visit your website.

To ensure that they have a great experience, you should attempt to remove the barriers that will make it longer for them to reach their final goal. This is where a minimum design will be more relevant.

You should get rid of all the additional and irrelevant elements that might distract the user and get them off track. You should attempt to only include the information or products that the customer needs to see at that moment along with the navigation options to make it easy to go through the website.

If you have a hotel website to design, you should certainly select a remarkable hero image and videos beautifully expressing different stories. But you should not hide away the ‘Book Now’ button behind all of this. Otherwise, it will prolong the process and distract your user.

Keep your website design intuitive and simple. It will go a long way.

Touch-friendly

Clickable elements in a website are what help transform it from being ordinary to extraordinary. Such elements are crucial to ensure efficiency.

When you plan your design in a manner that there is no additional or irrelevant content on a web page, you can easily have enough space to make sure the size of those elements (buttons, the toggle buttons, dropdown lists, etc.) with which the users will interact is sufficiently large.

One important thing to keep in mind is that the size of your button should at least be larger than the diameter of an average thumb (approximately 15mm).

The more touch-friendly elements you add, the better user experience you will offer to your audience.

Relevant information architecture

Information architecture is how you structure content on your website. It is the well-structured information architecture that ensures the flow and ease of access to the content present on your website.

This proper sorting of content allows you to ensure that your customers are not lost or confused when they visit your website. A proper information architecture ensures it’s easy and efficient to navigate your website.

You should sort your information architecture before you start designing. This will help you stay on track and also allow you to get rid of any irrelevant content.

Conclusion

To conclude, we can say it’s the little things that matter to ensure a good user experience. Providing relevant information, keeping the website minimalistic, and reducing the number of clicks to achieve a goal is just a few of the many ways for you to ensure your users have a good time navigating your website.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Ultimate List of the Most Popular Online Business Ideas

The Best Profitable Money-Making Business Ideas for Startups

The pandemic has dramatically impacted the lives of people worldwide. Some have lost their jobs, others have ended up closing their businesses because of the harsh measures to control the spread of the virus, and others have lost their workforce. People have been affected differently, and most of them are looking for survival tips.

Bills ought to be paid, but with the rapid increase in the unemployment rate globally, this has somewhat proven difficult. However, you only need the right ideas and resources to get started and ensure that you have something going on for you. The best dating sites review points out that intelligent individuals have a better chance of finding a partner.

So let’s look at the different scenarios.

Perhaps starting your company is the go-to solution that you have in mind. However, you lack the resources and expertise to establish such a business and run it. Furthermore, you’ll need a reliable clientele base and workforce to run the enterprise.

On the other hand, there are folks with the resources, but they lack innovative ideas to invest in. These guys have money in their accounts, but they don’t have a clear idea of how to risk their cash.

Millions of individuals want to establish their own company in today’s world instead of working for a conventional 9-to-5 job. In a typical lifetime, the vast majority of individuals end up pursuing two or three different careers to sustain their lifestyle.

Some people decide to quit their jobs while others take on side hustles to cater to their supplementary needs. Online business ideas are often the go-to solution for many people as they provide multiple benefits and advantages.

So what are online business ideas? These are ventures that can entirely be run through the internet and by using digital devices. However, they might involve some physical aspects to execute them, but most of the work entirely depends on the online space.

Such promising news often raises concerns about how to get online business ideas. Without any further ado, let’s get down to the online business ideas you can start today.

Best Money-Making Business Ideas in 2021

There are several options to go for. So what are good online business ideas?

1. Accountant

Accounting falls into the local online business ideas as you can use the many digital tools to facilitate your proceedings. As long as you have a good background in accounting and are well vast in technology, it becomes easier to offer accounting services. You can work as an individual or opt to open an accounting firm and hire other accountants in the process.

You’ll be dealing with companies’ monthly, quarterly, and annual balance sheets, income statements, and other monetary reports depending on the entrepreneur’s requirements and agreement made.

Tax accounting may be applied to a wide range of fields, resulting in many job opportunities. Many company owners don’t want to deal with day-to-day accounting issues but rather have professionals help them. In this case, working as a third party proves to be a better option.

2. Video Editing

Do you want to create your video editing program but aren’t sure of where to begin? SAGIPL is the go-to solution to address all those questions. This will prepare you for the online marketing that offers editing jobs. You can put your skills to good use and earn something in return.

Video editing is vital in different fields. Films, broadcasts, and video uploads require editing before publishing and releasing to the public.

3. Graphic Design

If you’re still researching how to learn online business ideas, then this is one to opt for. Graphic designers are constantly on demand, whether they are working for startup companies or big international corporations.

Starting a graphic design company may provide you with the chance to utilise the various opportunities available. If you’ve been in the field, using your previous portfolio to demonstrate your expertise may assist you in gaining clients without the need for active marketing.

4. Translator

So what are great online business ideas? If you’re fluent in more than one language but have no interest in teaching, you may consider working as a translator. When a company expands its wings to an international market, translation skills are necessary to make your website user-friendly.

Furthermore, communicating with clients from different areas is essential to ensure you don’t lose them. A person well-versed in the language can translate these details and helps you appropriately communicate with these individuals. You may also get to assist the company in achieving its goals.

5. Social Media Manager

Becoming a social media manager is among the online business ideas you can start with no money. The use of social media is essential for every company, but it is time-consuming and constantly changing. It makes it extremely tough to keep up with and, more importantly, to maximise its potential.

Many company owners are ready to outsource this time-consuming job, making it a fantastic chance for social media enthusiasts to make money. You can assemble several intriguing packages such as “startup social media kits” and “small business social media starter kits.” It should include everything from social media visuals to analytics reports, and the seamless experience will bring you more customers than you might anticipate.

6. Become an Influencer

An influencer has a big following in social media and is regarded as an expert in a specific field, such as cosmetics or fitness. This is among the ideal online business ideas for beginners. These individuals occupy themselves by frequently showcasing different aspects of their lives on social media and promoting goods from recognised brands.

What’s lovely about this online business concept is that it’s similar to affiliate marketing in that you can be paid to promote a company to your audience. In this day and age, influencer marketing is a significant internet business trend that you may take advantage of.

It also appears to top the list of online business ideas for women. Vlogging and podcasting are both underutilised avenues of communication for influencers at the moment, so give them a go!

7. Loyalty Rewarding Program

Establishing a whole compensation scheme necessitates the regular exchange of communication with your subscribers. When it comes to showing customers that they are valued, a customer loyalty program is unsurpassed.

It has the potential to make marketing efforts effective and to provide you with a list of loyal customers for your company. This kind of idea may be very beneficial to the proprietors of restaurants and retail establishments. It is among the brilliant online business ideas to make millions.

8. Content Writer

Content marketing is the new normal as almost everything runs online at the moment. It is among the best online business ideas to start from home. You may produce content if you have good grammar and writing skills. This is one of the most lucrative online business ideas. There is strong demand, excellent profit potential, and low operational costs.

There are several websites where you may get remote writing jobs, but getting started might be challenging. Beginners may expect to make $15 an hour or more. Increase your rates as you gain expertise and display your positive feedback from previous or ongoing clients. This will be key to ensure you get a raise.

9. Stock Photographer

Become a stock photographer if you love taking great photos. A lot of companies require stock pictures for their marketing materials. Blogs and articles need visual addition for SEO ranking. If you’re an avid amateur photographer, you already have most of the necessary gear.

One of the most straightforward internet business ideas is selling quality images. You may earn $0.25 – $0.45 per picture on Shutterstock. Depending on the quality and your ranking level, the platform pays 15 – 40% for your photographs. While this may seem modest, consider selling hundreds of photos, and you’ll earn just enough.

Conclusion

Online business ideas are limitless. Most office tasks may now be done remotely from the comfort of the employee’s homes. Profitable internet companies will continue to expand, making the globe a genuinely global marketplace. As time goes on, new ideas come up, which increases the chances of getting new opportunities.

Are you looking to start up an online venture? What are your ideal online business ideas you can start with no money? Leave a comment.

Posted by: Davis

Davis is a marriage and family therapist. She has worked in a variety of therapeutic settings over the past 7 years providing services to children, adults, families, and couples. She is currently doing specific research on the topic. Miranda loves traveling and hiking.

 

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SEO-Friendly Web Design: Boost Your Site’s Visibility in Search Results

53% of all trackable website traffic comes from organic search, and it drives 6% of all online revenue, on average.

So, SEO-friendly web design is likely to boost your site’s organic search traffic. Plus, there’s a good chance for your sales or conversions to grow.

If you wish to get the most out of it, you need to design websites with USERS and SEARCH ENGINES in mind.

In this post, we will discuss seven tips that will help you in implementing SEO-friendly web design.

Getting Started

But before we dive in, test your site’s overall SEO health. Otherwise, your efforts to boost its visibility might not give expected results.

Run a quick website audit using the free Website Checker Tool and check your on-page SEO, site speed, traffic, etc.

If you find minor issues, you can fix them immediately. For the major ones, you need to go ahead and do a website redesign.

Next, you can follow these tips and enhance your site’s visibility in the search results.

1. Remove Intrusive Pop-ups and Ads

Picture this: You land on a page, and a series of pop-ups welcome you. Isn’t it annoying?

You’d click the back button and go away as soon as you experienced it. And I would do that too.

Such user behaviour can negatively impact your conversions and SEO. Google penalises pages with intrusive interstitials.

It includes popups, layovers, and advertisements that are typically not responsive, cover most of the content on the screen and are difficult to close.

So, if your site has many intrusive pop-ups and ads, remove the ones you don’t need at first.

With that, you can keep useful pop-ups like exit messages, cookie warnings, subscription requests, etc.

But, remember, less is better.

2. Use Clear CTAs (Call To Action)

Call To Action buttons direct users to perform a specific action.

For example, the ‘Try For Free’ button on RankWatch’s homepage tells users what would happen when they click on it.

But, if it read something like ‘Take The Ride’ or ‘Experience The Change,’ it would confuse the readers. Consequently, users will ignore the button and not click on it.

So, carefully look at the CTAs on your site, and ensure they make sense. If you can improve them and get more clicks, do it.

It will help reduce your site’s bounce rate and enhance its search visibility.

3. Make Navigation Easy

The website navigation makes it easy for users to find the pages they are looking for. It encourages visitors to interact with your site and stay longer.

But, if your site’s navigation is not clear and doesn’t link to the most important pages, it will not serve the purpose.

Here’s how bad navigation looks like:

It is neither clean nor user-friendly.

Now, look at the present website navigation of the same site:

They have improved it tremendously, and it is super easy to navigate their site now.

So, you must rethink how your navigation works and if it benefits your users. Change the layout, remove unimportant links, etc., as required.

You can even ask your users for their feedback and make your site’s navigation better for them.

As your site’s user experience is enhanced, more users will stay on your site. And it will help improve your site’s visibility in search results.

4. Implement Mobile-First Design

As of July 2021, 55.89% of people browse the web via mobile devices. So, it is safe to assume that most visitors to your site come from mobile devices.

Also, Google uses mobile-first indexing and ONLY looks at the mobile version of your pages while ranking them in SERPs.

So, you need to ensure that both users and search engines can access your site without hassle.

But, there’s no point in designing a site for ‘desktop’ first and then creating its mobile version.

Instead, use responsive web design and make your site ready to serve users and search engines.

If you don’t know where to begin, check the mobile-friendliness of your site using the free Mobile-Friendly Test Tool.

5. Improve Page Loading Speed

70% of customers say that page speed impacts their purchasing decisions. If you make your customers wait for a response, they will turn to your competitors.

Supporting this, in 2010, Google made page speed a ranking factor not just for search but for ads too. It recommends that a page must load within 3 seconds for the best results.

Simply put, your site must load as fast as possible. Compress images and videos, reduce JavaScript, etc., to reduce the page loading time.

You can use Google’s Page Speed Insights Tool to get a detailed analysis of your page speed.

It will list the relevant page speed problems under ‘Diagnostics’ and give your suggestions under ‘Opportunities’.

If you have lots of slow pages and need improvement, start with the most important pages first. Fast loading will enhance the search visibility of your pages.

6. Use HTTPS Security

Google considers HTTPS as a ranking factor since 2014. So, websites with an SSL certificate (https://) have an added advantage in SERPs.

Besides this, HTTPS protects the integrity and confidentiality of data between the user’s computer and the site.

The data you are sending to or receiving from the site is encrypted. So, it becomes difficult for intruders to tamper with communications between the site and the user’s browsers.

So, I would suggest that all sites have HTTPs. If you are not using HTTPS yet, it is time to get an SSL certificate.

Let’s Encrypt, a non-profit organization backed by various companies, including Google, offers free SSL certificates.

You can easily get one from them and secure your site. However, keep in mind that HTTPS applies to your entire site. It shouldn’t be like some pages have HTTP and others have HTTPS.

7. Focus On Internal Linking

Search engines are always crawling the internet to discover and index new pages.

An internal link, which points to another page on the same website, helps search bots speed up this process.

While crawling a page, the search bots follow the links. The pages existing in their database are updated while the new pages are indexed.

So, internal linking helps your pages to appear in the SERPs. Besides this, users can also discover new pages on your site with internal links.

Now, you don’t just have to use internal links. You have to use them at relevant places. Plus, you must use appropriate anchor text.

If you are not using internal links yet, start using them and boost your site’s visibility in organic search results.

Strive for SEO-Friendly Web Design

SEO and web design keep changing from time to time. You should always keep an eye on the latest SEO updates and trends. Being forewarned helps you to be forearmed.

For now, you can take help from the tips mentioned above and make your site SEO-friendly!

Do you have any other questions related to SEO-friendly web design? Let me know your thoughts in the comment section below.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Effect of Typography on User Experience and Conversions

Typography is a body language that gives the first impression of your site to the user. The fonts depict particular emotions so make sure that the right message is being sent to the reader. Typography is important in many ways, and those who brace themselves with its pros and advantages would always produce professional designs.

In this guide, I will explain what effect Typography leaves on the user experience and conversions.

I am sure many people spend most of their time optimising the landing page, but only a few of them know how Typography can affect conversion and what should one do to get out of it. For those who are dealing with this confusion, let’s resolve it through this guide.

How Fonts Affect User Experience?

Do you know that each font depicts a specific emotion that entirely affects the user experience? Now the question here is that how do fonts affect emotions or the user’s experience?

1. Legibility

We all are aware that fonts play an essential role in making the content legible and readable. To make your content readable and understandable, a graphic designer must know that which fonts increases the readability score. You have maximum emotions of fonts that increases legibility and are specifically designed to increase the readability score.

You can pick any category of fonts for your purpose but according to me sans-serif fonts are best fonts and if we specifically talk about any font then you can go with free Gotham font that is a sans-serif typeface and worth to use in designs. Furthermore, you can surely get hands-on many other fonts that would give a better user experience. Apply fonts in a way that your user won’t find it hard to understand your context.

2. Make Appropriate Headings

Do you know that Headings are the first element of your content on which the user pays special consideration? If you fail to write eye-catchy headings, the user won’t stay at your site for long. Make headings in a way that instantly grabs everyone’s attention.

However, many other things also require in this regard, i.e., Size, Font, Space etc., and it all comes in Typography. Make sure to use an appropriate font for Headings with proper spacing and accepted size. Make sure the first impression of the user towards Heading is long-lasting.

3. Take care of Body Font Sizes

After heading, another main element of your content is the text body that will decide either the user is going to stay at your website or not. When it comes to body size, it would be approximately 14px to 16px. Make sure there is proper spacing between each line so that the user won’t find it difficult to read the lines.

Many fonts are designed to make a small size and large size body texts readable, so choose fonts wisely by keeping in mind your niche. Always remember that every font can’t go with every website because each font depicts a specific mood and feeling. These little details make a huge difference.

4. Overuse of Fonts

A common mistake often seen on the website is using so many fonts in a single design that results in messed up design. It brings a bad impact on the user’s experience, and they most likely to switch to another website. Be limited when it comes to applying font in design.

Furthermore, make sure the fonts you are using compliments to each other otherwise, it spoils the overall look of your website.

How Typography Affect Conversions?

Have you ever thought that Typography affects Conversion? The conversion rate is the time that the user spends on your website. With good SEO, you can increase the conversion rate, but here the question is how Typography plays an essential role in making the conversion rate high and low? Let’s enlist those points that reflect how Typography affects conversion rate.

1. Content is Not Readable

Typography is the main element of every content, and if a designer does not apply the right font in the content, they will end up decreasing the readability score, and if the user finds it hard to read the content appropriately, they would surely do not want to stay at your page.

To increase the conversion rate, one must make the content readable so that the user spends maximum time on your site. It is the main reason for the decreasing conversion rate.

2. Not Enough Space

Have you noticed that the content becomes unappealing when proper spacing is not given among words and lines? Spacing plays an essential role in making the content successful, and proper spacing falls in the category of the right Typography.

Once you know how much spacing is appropriate between words and sentences, things will become easy for you. A research was conducted in the past years by sending texts to 20 different people. To 10 people, the message was sent in bad typography, while for the other 10 people, good typography was used. It was found that message that was sent in good typography has the highest conversion rate.

3. Don’t Overpower the Typography

Have you ever faced the situation when the fonts used do not compliment the text? It does happen when you overpower typography. The main purpose of good Typography is to make people remember the message that you want to convey through your content. It is not about remembering the fonts that you have used in the content.

Hence, make sure the fonts you have used to complement the text. Each font conveys a special feeling. A few fonts are fun, friendly while a few fonts depict opposite emotions. Keep your website’s niche in your mind, and later choose the font according to it.

Conclusion

The user experience and the highest conversion rate are the two most important elements for every graphic designer. You can overcome both elements with the right Typography. I have enlisted those points that resulted in a bad user experience and a low conversion rate. Furthermore, I have mentioned those ways through which you can improve both.

As a professional graphic designer, you must be aware of the importance of typography and what effect it brings on other elements. Take notes from this guide and make the user experience and conversion rate better.

For further reading, check out our blog post on the 10 Tips On Typography in Web Design

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Impact Of Web Design On Conversion Rate In Your Company

Do you know that a good website design can positively influence your website’s conversion rate? Research conducted at Stanford shows that 75% of website visitors will judge a company’s credibility based on their website design. Also, an unattractive website will turn about 38% of new website visitors off from ever revisiting your site.

Your website design shouldn’t be just about functionality; you should also consider search engine optimisation, branding, user experience and the user interface, traffic that will be coming into the website, your sales funnel, etc.

So, if you are creating a website for your business or updating your website, we will share a few tips that can increase your conversion rate through your website design.

Your website aesthetics matter

You might not think so, but a beautifully designed website will keep every two out of three people on your site for longer. Your website aesthetic is the first contact visitors have with your website, and it will form their first impression of the kind of company you have.

This impression will then either lead them to stick with your website or close the window. So, you want to make an excellent first impression.

Figure out what you want your visitors to know about your company, and then find ways to integrate it into your website design. For example, a clean and ultra-modern website aesthetic will convey to your visitors that your business is modern.

A mobile-friendly website can boost conversion rate

Another way your website can increase your conversion is through mobile responsiveness. In 2018 alone, about 52% of all website traffic came from mobile devices. That is more than half of the internet population was viewing websites using their phones. Let that sink in.

Mobile internet is here to stay, and you need to structure your website to keep on top of this trend if you want to increase conversion. Here are a few ways you can embrace a mobile-friendly design for your website:

  • Keep your website menu simple. This will help your mobile visitors swiftly access the most useful content on your site.
  • Ensure your navigation helps mobile users quickly move from one topic to another. You can incorporate sticky navigations, ‘back to the top’ links, anchor links, etc. into your website design.
  • Reduce the amount of CTA on your mobile site. Put the most important action you want your mobile visitors to take upfront, and ensure you aren’t bombarding them with unnecessary pop-ups.

Embrace white space in your website design

Next, white space is invaluable in building a conversion web design. You need your website visitors to be able to scan your site when they first open it easily.

So, by using whitespace in your design, you can:

  • Highlight your CTA to your site visitors.
  • Bring your most valuable website features front and centre
  • Promote high conversion images on your site.
  • Highlight your cornerstone content, etc.

White space is a high conversion optimisation design technique. Whereas, a clustered website will both turn your website visitors off and prevent essential features on your website from reaching your visitors.

Call-to-action placement on your website

Also, know that there is no such thing as a high-converting website without a solid CTA. A well-designed call-to-action is essential in your conversion web design, and by ‘well-designed’ we mean that the CTA on your website must:

  • Be clear and straight to the point.
  • Contain unambiguous action-oriented language (your visitors should immediately understand the action you want them to take).
  • Be more than one. Some visitors might want to ‘buy’ some visitors might want to ‘sign up.’ Create various actions you want your visitors to take and place them evenly around your site.

pickthewriter.com/

Drafting the right CTA might take some time, but once you get it right, you will notice a growth in your conversion. However, not everyone is an expert in drafting action-driving content, so writing review websites like Pick The Writer and Writing Judge where you can hire writers can come in handy.

Readability and typography in your site design

One of the changes in web design to improve conversion rate we advise is clear and high-contrast typography. The font type, font size, font colour, etc. you use on your website can help your readers actually read your content. Which, in turn, can affect your conversion.

For example, a visitor that comes on your website looking for something, in particular, will appreciate fonts that help them skim through your site. If they can quickly identify what your offering is, they can take desired actions.

So,

  • Make sure your visitors can clearly differentiate your headlines and subheads. You can do this by using different font sizes or types in your headlines, subheadings, and paragraphs. You can also play with font colours, and textures.
  • Be consistent in your font type, size, colour, etc. all through your site.
  • Use no more than three fonts in your website design. This will help increase website usability and readability.

Content placement on your site & SEO ranking

Finally, in making changes on a web design to improve conversion rate, your site SEO and content placement go hand-in-hand. For example, in Google search ranking, websites with written content have a higher ranking than others.

Next, placing valuable content at the top of your site page can help your SEO ranking as well as help your visitors understand what your site is all about, which in turn can increase your conversion.

Although Google has improved in matching SEO synonyms to help website ranking, using literal keywords in your opening headings and paragraphs is still beneficial for your web ranking.

Also, adding useful content to your website will ensure that visitors stay longer on your site, which will benefit your website ranking.

Wrapping-up

Conversion web design is a practice that you shouldn’t neglect if you want to see a rise in your conversion rate. These few tips we have given you can help in the changes in web design to improve the conversion rate. So, don’t forget that your website can be a sales tool that actually sells, simply by following our tips.

Posted by: John Edwards

John Edwards is a writing specialist who is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities. Therefore, it is so important for him to do the writing.

 

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5 Best Web Design Practices To Follow In 2020

In today’s highly competitive business scenario, owning a business website is absolutely essential. In order to make your brand stand out, you need to have an exceptional website.

Who doesn’t want to take their business to the next step? Well, if you wish your brand to grow, then there is a huge list of efforts to make. Any business that wishes to be competitive in this high paced world should definitely opt for a business website.

From getting a highly responsive website designed to maintain your website page speed, everything needs to be taken care of.

But making your business successful isn’t a matter of days. It takes a lot of dedication and effort during a long time to rise and shine. Have a look at my personal post I posted here, you will see the journey I made in making a business a success.

A website is the exact reflection of your business, so make sure that it’s perfectly designed and portrays your business in the best possible way.

This complete guide is dedicated to some of the best web design practices to follow and about how you can get an exceptional website designed for your business:

Here, we will be discussing some of the best web design practices to follow in 2020:

Have a plan

The most important thing before getting started with designing a website is to have an exceptional plan. You can’t just get started with random ideas with no concrete foundation.

Make sure to have a clear idea of the website requirements and then plan out things accordingly. Ensure that your plan meets the needs of your website’s visitors.

Designing a creative website needs a lot of research, planning and effort.

Moreover, it’s highly important to think beyond web design. Well, only a professional web designer can offer much more than just design and coding.

Rather, they can help with overall development as well as the maintenance of the website. It’s something that will definitely help your website to get ranked easily and efficiently.

Well-planned website design will in turn gift you with the best ROI that you are looking for. So, make sure to hire an experienced professional for getting an exceptional website designed for your business.

So, have a clear idea of your own set of goals and challenges that you and your business website are going to face in the long run. This way, you can be quite prepared for it.

So, before you go any further, it’s important to have a sorted plan to work accordingly.

SEO Savvy

Your website does need to be optimised according to the browser, but according to SEO guidelines as well. Having a website that isn’t SEO friendly won’t offer you any benefits in the long term.

Don’t ever overlook the power of optimising your website according to Google’s algorithms. It will definitely help you make your business website rank better in search engines.

If your goal is not only creating a website but creating an online presence that leaves a mark, then SEO is something you should definitely consider.

SEO strategy contains creating quality content, creating backlinks, getting your website ranked well on Google, attracting prospects and converting them into happy customers.
SEO plays a major role in helping your business rank well and reach the top.

Mobile ready

You might be thinking: what does being mobile-ready even mean?

Well, to be very precise, being mobile-ready is about how well a website can be accessed on mobile phones and on different browsers, for that matter.

In this digital age, people are using their mobile phones to search for everything, so your business website needs to be mobile-friendly.

Well, having an experienced designer by your side ensures that your website can be easily accessed on desktops, laptops, tablets as well as mobile phones.

There’s no denying the fact that a responsive web design can work wonders for your business. Responsive websites simply mean that your website can adapt to multiple screen sizes easily.

So, make sure that your website is mobile-ready!

Responsive design

Most people out there are using their smartphones and tablets to browse through different websites. So, you need to make sure that your website is responsive and that it fits the screen of different smart devices properly.

Your website needs to be mobile-friendly, or else visitors who use their smartphones to view your site are just going to bounce back. That’s something you don’t want for your website.

So, make sure to have a professional by your side who can help you create a responsive web design that will work on every device that your prospects are using.

A user-friendly website is something that can make a difference when it comes to your business’ ROI. A professional web designer not only makes your website look amazing but also ensures that it’s responsive, adapting to every device.

So, ensure your website is highly responsive and user-friendly to get the most out of it.

A responsive and optimised mobile site provides a great user experience to visitors. In such cases, visitors are more likely to stay on your website for a longer period. This way, you can keep a hold on the bounce rate of your website and gradually get to decrease it.

Having a responsive website definitely offers your visitors with better user experience. So, if your primary objective is the client experience, then you should definitely consider hiring a well-rated web developer rather than using self-service solutions.

Fast loading

A website should load in less than five seconds or less. So, make sure that your website has the shortest loading time possible.

Make sure to track your website loading speed and work on it if it’s showing any issues.

With fast-loading web pages, the bounce rate of the website gradually decreases. Your website needs to have a low bounce rate.

Having a responsive web design can help you to quickly convert your website visitors or prospects into happy customers.

Fast loading web pages are a plus point for your business website and it’s something that can help your business grow organically.

With all these best web design practices to follow in 2020, we’ll also be discussing some of the good reasons to hire experienced web designers:

Uniqueness

By hiring a professional web designer you can expect to get a unique and exceptional website design. So, make sure to hire professionals that can match your specific needs.

Customisation

Professional web designers are there to offer customised designs that match your set of specific needs and desires. So, if you have a clear idea of how your website should look then you should consider hiring a professional web designer who can bring your dream website into reality.

Responsive web design

In order to get a responsive web design, you need to hire experienced professionals. A responsive website is well designed to work on a mobile device and a computer screen effectively.

Browser compatibility

There are a handful of browsers out there and your website needs to be prepared for all of them. You just can’t deny the fact that not all browsers are created equally. So, your business website must be friendly enough for all the browsers. Make sure to properly test your website on different browsers to get a clear idea of the browser compatibility of your website.

A reliable website

Professional web designers can offer their clients a reliable website. So, make sure to do some research and hunt for someone who can offer you a reliable and error-free website.

Creative minds

Professional web designers are creative in their approach. So, make sure to hunt for creative developers who can get an amazing as well as responsive website designed. Someone who loves experimenting with new web design trends will provide you with the web design that you really need.

Know market trends

Experienced professionals have deep knowledge of the market and are well aware of the current market trends. So, look for professionals that have up-to-date details about their particular field.

Save your time and efforts

A professional web design agency can definitely save enough of your time and effort. You no longer have to worry about how your website will look and how it can be optimised. So, leave it all to the professionals.

Launching your business online can prove to be one of the best marketing strategies. But before that, you need to get the best web development services for your project to make it a huge success.

For a business that is looking forward to leaving its mark in the online world, getting the perfect website designed can make an immense difference.

Smart business owners invest in their websites to bring their online business to the next level. Being the best marketing tool to grow your business, you should consider investing in your business website.

So, take some time, take a step ahead and get your perfect business website prepared.

Hire Silva Web Designs

Are you looking for professional Web Designs / Web Developers? Look no further, we take care of every single step to get your website to tip-top shape and have an advantage over your competitors. From planning, creating, building and launching your amazing new website, we can assure you that you won’t be disappointed with our services.

We offer the full package, such as:

  • Brand design
  • Responsive design
  • CMS systems
  • E-commerce
  • Social Media Marketing
  • Email campaigns
  • SEO (Search Engine Optimisation)
  • App development
  • Hosting
  • Copywriting

and much much more!

We have experts that are fluent in various CMS systems such as…

  • WordPress
  • Shopify
  • Magento
  • PrestaShop
  • WooCommerce
  • SquareSpace
  • Laravel
  • CodeIgnitor

 

and again, various other CMS systems on top of this!

Interested? Why not start the process and send an email to [email protected] with your requirements and we’ll get back to you with a quote and deliver nothing but the best.

We love working with new customers and we strive through delivering the best quality of work. We’re pretty sure we won’t disappoint 😉

Loved this article? Drop us a message in the comments. \m/ Happy Coding all \m/

∆ SILVA TEAM ∆

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Web Design Trends that are going to Rule 2020

Well, you just can’t deny the fact that the web has dramatically changed the world over the years since its inception. Giving us the power to craft some fantastic experiences, the web has turned out to change our reality.

A well-designed professional website is an asset for business owners. Apart from being an important part of online marketing, a website acts like a mirror of the brand.
It creates the first impression in the minds of potential customers, so make sure to make the most out of it.

So, in this complete guide, we’ll be focusing on the trends that are going to dominate the web design industry.

It is a common saying that change is the only constant. Design trends prove that in many ways.

Web design trends never stop evolving and in this article, we’re going to discuss the ones that can help businesses grow and thrive.

So let’s shed some light on a few of the innovative web design trends that are going to rule 2020:

Dark Mode

The dark mode trend took 2019 by storm and it’s all set to rule 2020.

The clear bold fonts on the dark themes improve all designs. Not only does it look stunning, but it also makes different elements of the design more appealing. The right kind of colour combination plays an important role in making your website catch your users’ eye.

This low light user interface helps to reduce eye-strain by adjusting the brightness as well.

“Designing the Truth”

You might be thinking, what does this even mean? Well, our present reality has introduced the concept of “post-truth” into mainstream culture, making us doubt ourselves and our perceptions. Framing and portraying unrealistic lifestyles for gaining viral traction is something that many internet users are doing in this highly competitive world.

But that’s not how it should be. The real beauty lies in true life, in all its ugliness. True life might not be as perfect as it is portrayed on your Instagram timeline, but it is the only thing we can hold on to.

In 2020, one of the most interesting trends is that post-truth is crumbling. People are interested in those who “serve realness”, not some other fake fairytale life.

3D Elements

There is no doubt that 3-D visuals can delight the viewers. But the only thing that was holding this trend from taking the market by storm was its costly price tag. But that’s not an issue anymore. Web devs can now easily employ 3-D rendering design to improve effects and to make the whole look more appealing and satisfying.

This makes complete sense, especially in the era of virtual reality. Stepping away from traditional design and landing into the land of 3-D illustrated artwork is something that can help brands stand out in a reality in which 300 new websites are created every minute.

The year 2020 is expected to witness even more immersive 3-D design.

The Spark of Split Content

This split design technique looks quite clear and has the power to showcase the message in a well-organised way.

Mix-matching the image along with text in a smart way can make a strictly business website look appealing.

Being a traditional yet smart way of portraying a message, this design trend is going to continue to draw attention. Splitting the screen by separating text and image can work wonders for you.

The Beauty of Abstract Illustrations

It is certainly true that illustrations bring life to any website design.

Smart and interactive illustrations are now basking in the spotlight. Along with having the power to showcase emotions, abstract illusions never fail to wow users.

In 2019 we’ve experienced a boom of illustrations and in the near future, it’s definitely going to stay in the up and coming design trends.

Personalisation is KEY

Personalisation is the main key to success! Anything that works well for a particular website can ruin another one. Well, that’s why customisation is something you should always consider.

From customising graphics to picking up smart colour schemes, the “one size fits all” approach is going to dissipate in 2020 and this new year is going to be all about bringing a personalised experience to every single website.

The effect of Parallax scrolling

With time, the Parallax scrolling effect is becoming quite famous among web designers and developers.

Under this design, a particular animation is adjusted in multiple layers, but with some smart variations in speed. To develop a pleasing visual experience, the image in the background moves a little slower than the front image. Combined with the other trends, parallax scrolling is going to make beautiful websites happen in 2020.

MASSIVE FONT SIZE

This typography-based trend is not something to be overlooked. Over-sized lettering gathers all the attention that your brand deserves.

Bold typography is going to help your business message to be reflected in the best possible way. Font size and style definitely plays an important role in grabbing the ever-slipping user attention.

Conclusion

Well, the bottom line is that with all these smart trends, diversity will fully take web design to the next level.

Web design is now embracing futurism at a much higher pace. And there is more to come in the near future as tastes, expectations, and preferences of web users slowly change over time. But, for now, these are our predictions about what is going to dominate the web design landscape in 2020.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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5 Things to Consider When Starting Your E-Commerce Store

If you’ve decided you would like to take the leap to E-Commerce and start your online shop, it can be a difficult process to get started. Fear now though, these days it’s very simple to get your store set up, even if you are just a beginner.

Here are five things you need to consider when you’re starting your journey in the e-commerce world.

Server Size

The first thing you should take into account is the hosting provider that you choose. Essentially, it all comes down to how big you want your store to grow. A shared service is a good option, to begin with, whereas a dedicated server will cater to bigger e-commerce stores.

A shared server means that you won’t have its space all to yourself, however, it’s not needed if your store is only relatively small. If you are aiming at exponential growth then a dedicated server will be a perfect fit. Do note that dedicated servers are more expensive than shared servers. There are other options though, these days you can get a good cloud hosting where you can update the specification of the server as your website grows. To be honest, this is probably the best option. Companies like SiteGround, WP-Engine, and eUKHost offer some great packages to get you started. Best of all, their online support team will help you with any hurdle along the way.

Web Design

When your first visitor lands on your store, the first impression they will get is from the design of the website. So you need to ensure it’s clean, easy to navigate and pleasing to the eye. This will ensure people will stick around and continue to browse your website.

If your website is difficult to explore and not attractive, often potential customers will look elsewhere. Especially if they’ve had no previous dealings with you in the past. Think about it realistically, the big e-commerce sites out there are all straightforward to navigate and have great designs. No matter how small you are, your store shouldn’t be any different. These days, you should consider flat designs for a foolproof way of making your online shop look good.

A Niche Market

When embarking on your journey in the world of e-commerce, you’ve likely learned that a niche market is absolutely something you should avoid. Nice marketing is a term that means finding your path in an already busy market. When there are a load of competitors with nothing different or unique to offer, avoid the oversaturation of it all and use the power of innovation to bring something completely new to the table. You’ll find by doing this, it will grow your audience rapidly.

As you begin with your own business, it is important to get this registered in a “Limited Liability Company” as a sign that it’s a legally registered business. For example, when forming an LLC in SC (South Carolina), the required documents and qualifications should be met.

Quality Customer Service

One of the most important things to have when establishing your online store is a reasonable or high level of customer service. It’s the only way you’ll guarantee solid relationships with buyers – they’ll establish respect and trust for you should you be doing the same for them. In my opinion, for online shops, chat support is a must, everyone likes speaking to somebody before purchasing something right? Offer good customer service and you’ll find that clients will come back.

Security

To get established with an online store, you’ll at least some level of security to back you up. Too often are websites compromised by a lack of security, with attacks such as SQL injection being all too common. Be sure to employ security upon your online store for your sake, as well as in the best interest of your customers – if they’re a victim of an attack, it’s unlikely they’ll stick around to buy from you ever again. As with all online stores, they should always be https:// secure buy installing a valid SSL certificate o the server. This will bring more trust to potential buyers! It is also useful to offer multiple forms of payment by using PayPal and Stripe/SagePay/WorldPay to offer your customers more security when it comes to purchasing products/services from your shop.

Well, I guess that wraps it up, are you starting an e-commerce shop and came across this article? Leave a comment, we’d love to help you on your journey!

Talent management is one of the useful ways to have an organized e-commerce platform. It could help recruit talented employees, which is vital to your success.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Choosing a Colour Scheme for Your Website

One of the biggest challenges in web design is finding the correct colour palette for your design projects. If you get the combination wrong, it’s inevitable that you would attract much traffic. The strongest component in web design is the visual aspect. In terms of colour, a study that was completed where the results identified that over 80% of the evaluation that a visitor made about a website was solely determined by the colour scheme. In addition to this, research has also shown that the colour can help consumers recognise a brand easier by as much as 80%.

It’s amazing what impact a colour or colour scheme can impact brand recognition, but if the colours schemes that you have selected do not create a great visual appearance, it will not be much of use. Also, note that users will be more inclined to visit the website again and recommend the site if the website is aesthetically pleasing.

Which Color Scheme Should You Select?

First of all, selecting the colour scheme for your website design is not something you can do quickly, the colours you pick will play a big part in the future. So how do you go about selecting your brand colours?

The logo design of the business and even the colour of the merchandise can be a useful source to guide and inspire on the colours to use in your website design. After you have determined the primary colour, your next challenge will be to identify colours that will work well with that main colour. A good source of guidance here is using something like Coolors, what this site will do is match colours which blend nicely with your primary colour. An alternative would be to look at competitor websites to see what colour schemes they are using, however, this might not always be the best solution. There are many other alternatives to Coolors that will help you get started with a nice and clean colour palette to match your primary colour.

Some colours will naturally work better than other colours. Realistically speaking, everyone has a ‘favourite’ colour, and their favourite colour can influence what they like the most. This preference can be depicted by age, location and gender. What this means is that when you are deciding on which colour scheme you would like to use, you should give special thought to your target audience. If the products or services are aimed mostly at women, softer colour combinations will work much better. On the other hand, men are more inclined to prefer brighter colours, so be sure to keep the brightness levels up if your main target audience is men.

One small tip; try to avoid the colour brown as both men and women tend to dislike this colour. However, if you are set on using brown, be sure to test it properly beforehand to find out whether or not this colour will, in fact, work for your particular brand.

If you want to boost the traffic and revenue you receive as well as make your website remain engaging, you can consider the following colours:-

Black

With this colour, you can very rarely go wrong. It is ideal if you want to diffuse the idea of luxury, as it exudes sophistication and allure. It might be linked with darkness, but when applied correctly, you can definitely portray the brand in a positive light.

White

Every website needs the right amount of white and white space. White will help you make sure that the body copy is easy on your readers eyes so that your website visitors don’t end up feeling buried down in masses amount of text.

However, if white is not incorporated with the necessary skill and it is used excessively, your website design can end up looking too exclusive or, equally bad, just plain boring. Obviously this is not good if you want to keep your website visitors engaged.

Grey

Grey is no longer dull! Nowadays grey is an extremely popular shade to include in your web design. It has strong connotations of authority and strength. Similarly to black, it can communicate sophistication helping you to portray products and services as reliable and superior. Since this colour works with many colours, it is no wonder that it is a firm favourite amongst website design companies. The trick with grey is to use the lighter shade of it.

Red

Red can be one of the best accent colours to include. As red motivates consumers to take action while summoning up a sense of haste, it is ideal for promotions. In addition, it is a good choice if you want to portray the brand as strong, yet warm.

However, just like with white, too much red will only leave the brand red-faced as it will create an unpleasant experience. So, better use this exciting colour in moderation by only applying it to certain elements.

Blue

Blue is associated with communication (think of the likes of Facebook, Twitter, Skype, and LinkedIn) On top of that, it can also stir up feelings of reliability, safety and security which makes it a popular choice amongst corporate institutions. Blue is overall one of your best bets when it comes to digital appearance.

Yellow

Just like red, it is best only to use yellow as an accent color. It can stir feelings of positivity, excitement and creativity, but excessive use of yellow can divert the attention from what matters most.

Green

Green is ideal for businesses that work in the field of agriculture or brands that want to convey that they care about the environment (a trait that is highly-valuable today.) It is also a good choice if you want your website visitors to feel balanced.

Orange

If you do not want to use red for your call-to-action buttons, orange is a good alternative. In addition to inviting action, the colour orange is warm, comforting and simply fun.

Purple

Purple is another colour that website design companies can use in moderation. It is ideal if you want to create a calming effect or if you want to communicate ideas of wealth or royalty.

How Can You Create an Effective Color Scheme?

Now that you have decided to go for a specific colour scheme, it is just as important to get to grip with how different colours work together to create an attractive website design that is pleasing to your viewer’s eyes.

For example, your primary colours (that is blue, red and yellow) will always stand out. Therefore if you want to get your website visitors excited and encourage them to complete a specific action, concentrate on blue, red or yellow. These three colours are a perfect selection for call-to-action buttons.

Do note, you can’t just rely on primary colours alone. One way to make your existing website more attractive is by using the complementary colour of that primary colour as well. For example, green is a complementary colour of red. Fortunately, you do not need to know all these colour combinations off by heart, all you need is a colour wheel or Coolors as mentioned before.

Another effective colour scheme that the website design company can apply is using analogous colours. So, if the primary colour that you have selected is red, you can create a subtle effect by using the colour on the colour wheel that is right next to red which will be red-orange or red-violet.

Conclusion

Selecting the perfect colour scheme is one of the activities that web design companies will spend a lot of time on. If the colour scheme of the web design fails to interest and does not match the personality of the company, a design revamp is one of the key changes that a website company will make right away. At the end of the day, the colour combination that is used should help to show the true colours of the brand.

Identifying the best colour combinations for your website design might call for some serious thought and trial and error, but it does not mean that this task cannot be enjoyable. Be sure to experiment with different pops of colour until you have identified the colour combination that makes everything pop and works together. Then, be sure to rest them on your target audience. The traffic a website generates remains one of the best ways to determine if your target audience has embraced the colour changes that you have made. Luckily, with the help of a colour creation tool, there are infinite possibilities, so keep experimenting!

People process visuals much faster than text and, therefore, no time spent on a website’s appearance will ever be wasted. With the right use of colour, you can ensure that your web design creates a fabulous first impression every single time.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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10 Tips On Typography in Web Design

Communication is the key to every relationship. Even the relationship between your website and the user is also based on interaction. Yes, here I am, implying about the elements of your website, like images and text. We will focus on the “text” part of the website here.

Now, any website that effectively narrates its purpose to the user is considered as a great website. Let’s take the example of the Google search engine. Google returns results based on your search in the form of various links that are in different fonts and sizes. Google is considered as the best because it has a way of communicating through typography. Hence, the way your textual content appears on the screen should appeal to the user.

In short, there are different typography methods and strategies that one can implement for boosting the performance and optimisation of the website. Let’s take a look at some of these amazing tips.

Make Your Fonts Speak With These 10 Typography Tips

1. Use A Typeface That Fits Perfectly To All Screen Sizes

There are many devices out there on which the users access the web. Keeping this point in mind, you need to make sure that the typeface that you use on the website is friendly, By friendly, I mean that the typeface should be capable of adjusting according to the size of the device. Many of the sites today have fonts of varying sizes on the same page. Hence, it becomes necessary to opt for an easily readable typeface rather than a stylish one. Avoid using any cursive typeface.

2. Don’t Reduce The Line Spacing To Fit The Content

Along with the typeface of the web design, you also have to be cautious about the line spacing on it. This is because making it too much or too little can be a bit tiring for the user’s eyes. A particular term for the vertical space between the lines is also known as leading. The leading should be enough so that the content on the webpage is easily readable by the user. Technically, the ideal leading on the webpage should be 30% more than the character length. The presence of required line spacing intrigues the user to read more and comprehend the content properly.

3. Pick A Well Blending Color Contrast

Colours play a very crucial role in user engagement with the website. Hence, it is best to use attractive and stimulating colour psychology on your website. From the perspective of the textual content, make sure that the text colour and the background colour blends appropriately with each other. For example, use pastel shades or a combination of dark and light shades from the colour palette. There are some technical figures that you need to take care in the case of contrast, which are:

The smaller text should have a contrast ratio of 4.5:1 against its background, whereas, in the case of a larger text, it is 3:1.

4. Don’t Overdo The Font Styles

It is not always about the content quality on the webpage; it is also how the content is displayed. This points to the use of fonts in your webpage. Today, while designing a website, you have a lot of options in case of fonts that can be used to create stunning webpages. On the other hand, the users who view the content on the web are not entirely familiar with all the fonts, which at times create inconvenience. To prevent this from happening, you need to use standard and known fonts on your website like Arial, Times New Roman, etc.

5. Keep the Font Count Minimal

The number of fonts is one of the most important aspects of website designing. If you use fonts of different styles on your website, it may not perform as required. Keep the number of fonts used on the site to two at max.

6. Avoid Overstuffing Of Line Characters

The key to easy readability lies in the hands of the number of line characters. Yes, for a proper explanation, the content on the website should be more but should also be legitimate. For clear visibility, readability, and optimisation, the characters per line should be between 30 and 40 for mobile devices. For laptops and desktops, you can go for 60.

7. Blinking Texts Aren’t Cool Anymore

Is it a bit annoying to see blinking or flickering text on the screen, right? Hence, it is essential to eliminate this type of text on your website. In worst-case scenarios, the presence of flickering text can also lead to seizures in some individuals.

8. Use Easy To Read Text Color On The Webpage

Some colours on the website might make the user uncomfortable while reading. Some of these colours are green, red, brown, teal, etc. these colours are tough to recognise by those who are colour blind, which is common in the case of men. Avoid using this combination or tey using some other combination along with this one.

9. Text In Capital Letters Slows Down Reading Speed

It is straightforward to understand an acronym when it is written in caps, but if the standard text is written in caps. It becomes a bit tough and irritating to read it. Hence, it is good to keep the letters in lower case.

10. Don’t Use Fonts That Have Similar Letters Formation

Some of the fonts on the web are made in a way that the letters in them are somewhat identical when written in a particular order. For example, the letter “I” and “L” written in the word Illusion, seem similar. This also needs oversight while designing content for a website.

Conclusion

Typography improves the comprehension value of your website. Hence, it is very crucial to keep a check on all the small or big elements involved in the typography. Typography makes the textual content on your website crisper, easy to understand, and also enhances the optimisation of the website.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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