5 Simple Steps To Determine Keywords For Your Business

If you run a business, you know how competitive and overcrowded the market is today, in nearly every industry. It seems next to impossible to stand out in such a crowd. Needless to say, your competitors have already established a foothold in the market and they’ve gained a head start, which makes it even more important for you to start gaining speed.

So, what can a business do in this type of environment? Optimise for SEO (Search Engine Optimisation).

This marketing strategy provides every business with an opportunity to truly stand out when implemented correctly.

It goes without saying that reaching your target audience and making them aware of your brand and what you have to offer is vital for business success. SEO can help you get there and achieve more, even if you have few resources at your disposal.

That being said, the foundation of every SEO campaign is keywords. Keywords are short phrases people type in search bars to find what they need online. If you rank well for the same keywords your target audience uses, you’ll immediately become more available, accessible and visible to your target consumers.

But how do you choose the right keywords that will get you the desired results? Let’s find out, shall we? Here are five simple steps to determine keywords for your business.

Step #1: Brainstorm Ideas

Before you actually start researching various keywords for your business, you should take the time to brainstorm some ideas that come to mind. The best way to start is to put yourself in the shoes of your average customer.

So, what would you type in the Google search bar if you were looking for your own products or services? This can give you some out-of-the-box ideas on how to proceed. Of course, what you think people will type in the browser search bar can largely differ from what they actually search for, but this first step can help you get in the right mindset for the process.

It requires in-depth research and a strong understanding of your target audience, including their search intent. By typing in a certain keyword, what does your target audience hope to find?

Step #2: Research Your Audience

Your audience’s behaviour online is the key to understanding which keywords they use to look up something online and why. After all, the purpose of keywords is to match your content with that of the user intent.

Keywords help search engines understand the context of your content so they can present it to consumers that search for something specific. How effective your strategy depends on a lot of different ranking factors and your overall SEO efforts, but that’s another topic for another day. Today, we’re focusing on the first step in the overall strategy, which is keywords.

That said, researching your target audience is an essential part of your overall keyword research strategy. Here are a couple of questions you should seek answers to so that you can better understand your designated customers.

  • Does your target audience have a specific question they need answers to?
  • Are they comparing prices or simply comparing products and services?
  • Are they looking for something specific or a product/service in a more general category?
  • Do they want to buy something or are they simply casually browsing the web?

Now, finding the right answers might be trickier than it seems, so here are a few tips on how you can get there.

Ask consumers for feedback

If you happen to have a consumer base already, you can ask your existing customers about how they perform their search online and why. Send out an email survey or create a quick prompt on your website that entices existing customers to provide feedback.

If you’re able to make changes and improve your processes based on customer feedback then consumers will appreciate you even more. That’s why asking for feedback can reveal more than you’ve expected.

Here’s an example: A consumer might reveal that they use specific phrases to find not just products but a specific website that matches their needs so that they can browse offers seamlessly.

If your website doesn’t directly match consumer needs then ranking for the right keyword won’t do you any good. If you need a little help perfecting your user experience, find the best web development company in Houston, and see what they have to offer so that you can upgrade your website to be as user-friendly as possible. This way, if a keyword search brings a prospective customer to your site, they’ll be more likely to stick around and browse your offering.

Get involved with the community

Forums and social media groups are basically a gold mine of information online. Joining these community groups can tell you a lot about your target audience. You can identify their pain points, understand their habits, determine their needs, preferences, expectations and demands.

This information is vital for developing a keyword strategy that will improve your SEO efforts in the long run. While you’re out and about doing research, you can also establish a more meaningful relationship with your audience that will help you out later on when your business starts to grow and develop further.

Step #3: Consider Long-tail Keywords

Once you’ve done your research and gained a better understanding of your audience, it’s time to choose the keywords you want to try to rank for. Keep in mind that there’s a lot of competition surrounding keywords, especially short-tail ones that are quite broad, such as “pizza,” for example.

Therefore, going for the obvious choice may not be such a good idea after all. Instead, consider using long-tail keywords that are more specific, such as “gluten-free pizza” and even “gluten-free mushroom veggie pizza,” for instance.

These keywords may have a lower search volume than “pizza,” but if they are directly related to your offering, they will attract the right kind of audience — people who are not just searching for pizza, but want gluten-free mushroom veggie pizza specifically.

Consumers who use long-tail phrases when conducting online research tend to look for specific things and they are likely already ready to take the desired action. That means more organic traffic for selected keywords and more qualified leads. In other words, less is more when you consider there’s more quality to be had.

Step #4: Implement Your Selected Keywords

As mentioned before, keywords match your content with user intent so it’s very important that you implement the keywords throughout your website to start the process of trying to rank in search results.

If you want consumers to explore your content once being led to it by keywords and search engines, it’s vital that you provide them with an exceptional browsing experience. That might mean looking for the best company that specialises in web design in New York City or an agency local to you.

Keyword implementation is essential for SEO. Once you begin your journey, it’s important to keep it up. Constantly perform research and stay on top of industry trends to help propel yourself ahead of the competition. Here are a couple of things you should do regarding proper keyword implementation in your content:

  • Avoid keyword stuffing
  • Implement keywords throughout your site, including landing pages, articles and blog posts
  • Use on-page SEO to ensure search engines can crawl and index your pages
  • Implement keywords in Meta descriptions and title tags
  • Use keywords in anchor text when conducting link building and guest posting
  • Implement keywords in your URLs

Step #5: Diversify Your Keyword List

Over time, your keywords will either gain or lose volume and relevance. It’s very important that you have multiple keywords in mind and avoid sticking to a selected few all the time. Like any other marketing strategy, SEO evolves and priorities change, especially when you consider the fact that search engines like Google update their algorithms multiple times a day.

That’s why you’ll have to abandon some keywords and find new ones when an opportunity presents itself. This is just part of the journey you have to keep in mind. Furthermore, keep an eye on your competitors.

The keywords they use can help you devise your own strategy and help you gain a competitive advantage. If they start changing their keyword preferences it may indicate a change that’s about to happen so you can properly prepare for it and not get left behind.

In addition, consumers will also change their behaviours from time to time. That means your keyword strategy must change as well. A good example is that a lot of consumers are switching to voice search from traditional browser typing. That means a whole new keyword strategy that can adapt to this shift in consumer preferences.

Wrapping Up

Keywords are still as relevant to SEO as they were before, even though some experts might suggest that other factors have surpassed them in importance. Instead of experimenting, it’s always better to rely on things that have proven to provide viable results time and time again.

Keywords have proven their worth and their value over time. If you find the right keywords for your business it will undoubtedly help your company increase traffic and in turn, conversions. The rest of your efforts will only serve to complement your keyword strategy and take your SEO campaign to a whole new level.

Posted by: Christopher

Christopher is a digital marketing specialist and a freelance blogger. He is focused on new web tech trends and digital voice distribution across different channels. In his free time Christopher plays drums and Magic: the Gathering.

 

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How to Attract More Visitors: 5 Ways to Diversify Your Website

A website’s efficacy is determined by its content because a visitor comes to a web resource for useful information. High-quality, interesting and unique site content is already half of the success. Let’s consider the main types of content, the requirements for them, and the directions of work with content.

Why Is Unique Content Important?

The most common definition of content is textual content, with video and audio materials coming in second. It’s impossible to boost the productivity of your online company and get your site to the top of search rankings without high-quality content.

Any information provided by the site should be useful to the consumer. In practice, readers do not have a high level of confidence in advertisement publications. On the other hand, trustworthy and relevant expert-type content encourages visitors to remain on the web and click the Buy button.

It is also worth mentioning that the search engine algorithms display only sites with the highest quality content in the top results. In order to identify them, special behavioural ranking factors have been developed. That allows search engines to determine how much the page is in demand by users.

5 Main Content Types You Need to Use

Filling the site with content is an essential task. As previously stated, high-quality website content includes more than just texts and illustrations. It also must include video and audio, as well as link material, headings, and tags.

1. Text Content. Copyright

Text created from scratch by a professional journalist or copywriter is preferred by search engines and, of course, users. The author’s material increases the loyalty of site visitors to the product, which means it has a positive effect on conversion and sales. So, if you have such a question as “Where can I find unique content?”, you can go to a professional essay writing service to get remarkable texts for your website. Or hire a social media manager with experience in the field of your business. It can aid in improved marketing and SEO rankings. As a result, your website will become more recognisable.

Good to know…

The results of numerous studies show that long texts increase conversions better than short ones. So, the Quick Sprout blog analysed the dependence of the number of “tweets” and “likes” on the text size and revealed a pattern. Posts with over 1500 words of content earned 68.1 percent more “tweets” and 22.6 percent more Facebook “likes” on average than posts with less than 1,500 words.

2. Audio Materials And Podcasts

Audio content includes any sound clips – music, recordings of interviews, podcasts, lectures, webinars. The most valuable audio content is the one that the client cannot hear anywhere else. Audio materials can be used as educational materials to increase the level of trust and awareness of the product. On selling sites it can be audio instructions, on image sites – various presentations, lectures by authoritative experts, etc.

3. Videos

Video content is a variety of clips, video tutorials, screencasts, educational videos, films, video presentations, virtual tours, and much more. You can shoot by yourself, take videos from free sources, buy or even involve users in such content creation – for example, by organising video contests. A study by Eyeview has shown that posting high-quality video content can increase website conversions by 86%.

By the way…

Search engines cannot determine the originality of audio and video content, but this does not mean that such site content is useless. It encourages users to stay longer on the website, which is factored into the ranking.

4. Images

Images include not only pictures but also animation, photographs, diagrams, screenshots, slides. Infographics are especially effective – they increase traffic by 12% on average. It is worth remembering the phrase “picture to attract attention”, which is often used on Facebook. Text with illustrations gets almost 100% more attention than text without pictures.

5. Headings

The title of the site plays a significant role in its promotion. It should be original, clearly describing its content, detailed and informative.

It is worth saying that many users do not read the text on the site page at all, but just skim over the headings, looking for the information they need. And if they are indistinct and colourless, the page will be closed.

Title, h1, h2, h3, h4, h5, and h6 are all examples of headings. The title tag can be seen by hovering over the address bar. Search engines use it to determine what the page is about. It should be succinct and describe the content of the page.

Bonus: 21 Ideas on How to Increase Website Conversion

Conversion is the percentage of website visitors who completed the target action: ordered a product, called a company, or subscribed to a product. This is one of the most important marketing metrics. For example, out of 1000 users, 5 people registered for the webinar. The conversion will be 0.5%. If 200 people applied, then the conversion will already be 20%. The higher the percentage, the better.

Here are 19 ways to increase website conversions:

  • 1. Check the text for errors. An illiterate text with a 99% probability will alienate the user. For example, a UK pantyhose website did not immediately notice the misspelling of the category (tihgts instead of tights). When the word was corrected, the conversion increased by 80%.
  • 2. Adjust the text to your SEO requirements. Invite an SEO specialist and copywriter to evaluate the content already on the site. This way you can increase organic traffic – more people will come to your site from search engines.
  • 3. Don’t use exclamation marks. Usually, offers with exclamation marks seem to be a manipulation. The company has nothing to offer and it tries to convince customers at any cost. Such text looks cheap and more often turns off customers than attracts them.
  • 4. Test the headers. They should be short and at the same time clearly convey the essence to the user. Do not be foggy – it is better to speak clearly. Especially, this concerns articles: from their title it should be clear what is the benefit for the reader. SumoMe conducted extensive research and found that creative headlines hurt conversions.
  • 5. Speak the language of benefit. Describe the benefits of the product or product. Most customers do not care how many awards and decorations the company has. It is important for them to know if they can solve the problem.
  • 6. Check which CTAs perform best. For example, Unbounce conducted research and found that replacing the “Start your free 30 day trial” button with “Start my free 30 day trial” increased the number of clicks by 90%.
  • 7. Make friends with storytelling. People love interesting stories and don’t like compulsive sales. Tell about the product in a way that will interest the user.
  • 8. Make the description of the product or service clear. Tell us about how to use the product, what benefits it brings to the client, how it differs from other products.
  • 9. Structure your content. It is better to divide the text on the page into understandable sections than to write it on a solid canvas. It’s good if each of them has a target action button. Use headings and subheadings, highlight colors, photos, and helpful links on your blog.
  • 10. Add social proof. Real testimonials or photos from Instagram with a specific product “in action” will do just fine. According to Baymard’s research, 95% of users find other people’s reviews of a product important. Based on them, they make a purchase decision.
  • 11. Blog. Fill it with content that is relevant and useful to the user. Show yourself as an expert in your field.
  • 12. Use quality photographs. According to Baymard research, 56% of users look at photos and illustrations first when they visit a page. Low-quality pictures can alienate some visitors and they will close the site.
  • 13. Add a video. According to a 2017 Wyzowl survey, 97% of businesses saw an increase in conversions when they added a video to their landing page. This could be a training video, a promotional video, or something else on your topic.
  • 14. Compress photos. Users don’t like to wait. Compress pictures to make the site load faster. You can compress it in special services: Optimizilla, Compressor.io, CompressNow.
  • 15. Increase your website loading speed. You can check your site’s loading speed on Google PageSpeed Insights, Pingdom, or WebPageTest. Here you can also get recommendations on how to optimise your download speed.
  • 16. Run A/B tests. Divide users into 2 groups and show them different versions of the pages. For example, some people see a blue button at the end of an article, while others see a green one. Or for some, put CTA at the top of the page, and for others – at the end. After the test, look at the result that gave the highest conversion.
  • 17. Make user-friendly navigation. Convenient menu and links to other sections. It is much more pleasant to “wander” around the site when everything is intuitively clear and the desired section is easy to find. Easy navigation can even affect the position of the site in the search results.
  • 18. Connect the primary geolocation check. In case you have a website in several languages ​​and you work for different countries. Many people now make retargeting automatic but specify which version of the resource the user wants to visit.
  • 19. Simplify the registration or subscription form. Most often, people are just too lazy to fill out all the items, and their abundance is simply alarming. Interesting case: Expedia increased its revenue by $12 million simply by removing the “company name” field in the subscription form. The field confused some users, because of which they entered incorrect data. As a result, Expedia could not verify the credit card information and customers could not pay online.

P.S. What Decreases Conversion

Several elements that can kill site conversions:

  • pop-ups that cannot be closed.
  • doubtful CTA: “Lose weight 15 kg in 2 hours”
  • several exclamation marks in a row
  • an abundance of advertising banners from third-party sites
  • flashing buttons
  • too colorful palette of the site
  • design from the days when the Internet first appeared
  • template phrases that users have seen a thousand times: “Only here, only now”
  • very long page loading
  • incomprehensible navigation
  • the need to register and enter a bunch of data, including the name of the great-aunt’s cat

Don’t go too far when trying to increase your site’s conversions. You should not use the cases of other resources as a guide to action. What worked for some may not necessarily work for you. Test different approaches and find the ones that work for you.

Posted by: Effie J Franks

Effie J Franks works as a content writer in write my papers 4 me, company that provides expert paper help for students. She enjoys sharing her experience in the form of articles in such spheres as Business and Digital Marketing. In her free time, Effie enjoys rock climbing and bike riding.

 

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The Best Instagram Tools To Drive Traffic And Sales To Your Website in 2020

Website traffic is the lifeblood of any business, and Instagram tools can help. High-quality website traffic is important because it opens up opportunities for you to increase your brand awareness, nurture leads, make sales, and grow your business in a variety of ways.

You can get website traffic from multiple locations. SEO is a big help when it comes to making your website rank in search results. Backlinks, or links to your website from other sites, can also help. But there’s one important source of website traffic you may not have considered in the past: Instagram! You can use Instagram tools to help your website get more traffic and more sales. Here are the top three tools that can increase your web traffic from the ‘gram.

Kicksta for Follower Growth

Kicksta is an Instagram growth service that helps companies get real Instagram followers, and it’s a great Instagram tool that you can use to drive web traffic. Having genuine followers is hugely important for your business. You might have thousands of followers, but if they’re bots instead of real people, your account could be marked as spam. Plus, fake followers won’t engage with your content — which means they won’t visit your website or make a purchase either.

Kicksta recognises how important this is and helps you find genuine followers that care about what you have to offer. When you sign up with Kicksta, you provide some information about your target audience. Then Kicksta will use your account to begin liking posts from users who fall into your ideal demographic. By targeting accounts that are similar to yours, Kicksta finds people who are truly interested in your brand — and many of those users will come to check out your account and then follow along.

By using Kicksta to grow your account, you can drive web traffic and sales too. The more followers you have, the more your brand awareness grows — and more people will see your posts advertising your products. Kicksta boosts your sales by getting more eyes on the marketing content you post.

Before registering, make sure your Instagram business profile is set up and ready to go. Include the link to your website in your bio so the new users who are exposed to your account can easily visit your site. You can even use Bitly to include multiple links. Bitly links let you track clicks, gaining valuable insight about who’s visiting your website and when they’re doing it.

Bottom line? Kicksta can take your Instagram account and help it see major growth. Register for this Instagram tool for just $49/month at the standard plan.

Crowdfire for Social Media Management

Crowdfire is a social media management tool trusted by over 19 million users around the world. You can use Crowdfire to schedule posts in advance, resulting in more website traffic and sales. Having a consistent scheduling plan attracts more followers — people want to follow accounts that put out regular high-quality content, and posting often helps you stay at the top of your followers’ minds.

Crowdfire is also helpful because you can layout your grid before posting. Your Instagram theme should be carefully curated, with on-brand images and graphics. And by mapping things out ahead of time, you can make sure your grid has a cohesive look.

What are some of Crowdfire’s features? Besides basic scheduling capabilities, this platform recommends hashtags for you and supports video posts. Crowdfire notifies you of Twitter and Facebook mentions so you don’t miss anything. This Instagram tool even provides advanced post and competitor analytics.

You can use Crowdfire to publish content from your own blogs and websites by using the Chrome extension or an RSS feed connected. Schedule posts that promote your website and then include a CTA in the caption (“For more, click the link in our bio!”). This is a great way to drive more traffic to your website from your Instagram account.

Crowdfire also helps you manage all of your social media accounts in one place. No more hopping back and forth from tab to tab, closing Twitter and opening Instagram — instead, you can see everything in one convenient dashboard. All paid Crowdfire users can link Twitter, Instagram, Pinterest, Facebook, and LinkedIn.

If you’re on the fence about Crowdfire, take advantage of their free trial. After that, monthly payment plans range from $7.48 for solopreneurs to $74.98 for agencies.

Iconosquare for Analytics

Instagram tools like Iconosquare can help you keep track of your Instagram analytics — and if you don’t keep up with your analytics, you’re just wasting your time. Tracking your analytics is important because it gives you insight into what’s working with your marketing strategy and what isn’t. When you know that, you can optimise your future posts and see better results. Instagram analytics is a truly valuable tool as you work to drive more website traffic.

With Iconosquare, you can create an analytics report to keep track of how your posts are performing. Hashtags, Instagram stories, conversations, and more are all included in Iconosquare’s analytics. You can schedule a free monthly, weekly, or daily report to receive via email.

Iconosquare can also help you figure out which posts are driving the most clicks to the link in your bio. By analysing those posts, you can come up with ways to improve posts that aren’t performing as well, such as tweaking your captions or CTAs. Then run some tests to find out what works best.

What other features does this Instagram tool provide? Iconosquare helps you track your hashtag performance; you can use hashtags to grow your account and eventually make more sales. Iconosquare will also identify your top followers, track follower growth, and notify you of anyone who unfollows you. The platform also offers location-based post tracking and has data filters.

Finally, Iconosquare offers one feature that other analytics platforms might not: it tracks not only your posting habits but your competitors’ too. Keep an eye on what your competitors are sharing and what hashtags they’re using. This can help you tweak your own strategy and get a leg up.

Iconosquare has multiple payment plans that start at $29 per month for small businesses. It’s an affordable method of tracking your analytics and understanding what you need to do to get more web traffic.

Social media platforms such as Instagram are an effective (and easy) way to drive traffic and sales. By using Instagram tools like Kicksta, Crowdfire, and Iconosquare, you can make the process even easier. Use these tools to help your website traffic grow in 2020.

On the subject of Instagram, there are also various ways to schedule Instagram posts using automation. You can read more about this here.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Websites by Silva Web Designs…

As you may already know, we are a team of developers working remotely across the world, working together to deliver projects in a timely manner without compromising quality!

We offer the following packages:-

  • Brand design
  • Responsive design
  • CMS systems
  • E-commerce
  • Email campaigns
  • SEO (Search Engine Optimisation)
  • App development
  • Hosting
  • Social Media Marketing
  • Copywriting / Content Creation

 

And much more, however, our main passion is web design!

So what do you get from a website build by Silva Web Designs?

In a nutshell, you will get a clean, responsive website that is fully optimised for SEO and speed. We can help you grow your business, whether you need assistance with Copywriting, Google Adwords, Social Media Marketing or anything else in the digital world… we have you covered!

We also provide maintenance and love to develop long-term relationships with our clients, our goal is to help you with every step of your journey to make you as successful as you can be.

Between our team, we have decades of agency experience in building websites that convert… Don’t be fooled by crazy agency prices when you can get the same (or a lot better) quality delivered for a massive deduction of the price!

Which frameworks do we use?

We love WordPress but that’s not our limit, we also work with Squarespace, Drupal, Magento, Shopify, OpenCart, PrestaShop and Larvael to name a few. Whatever the project, we can deliver.

So how do you deliver such a great service?

Taking our most recent project; BeauSocial.

The client wanted a single page web site and needed our team to create a bespoke design and bespoke WordPress theme for their new website. They needed a fairly quick turnaround, a few days… not weeks! (or months, god forbid)

And so we got cracking on this for our client immediately and delivered in just a few days 😉

That’s not to say we rushed the job, we just have the experience to deliver quality work 24/7 to keep out clients super satisfied.

95% of the time, we build bespoke websites, why? Because it gives us the ability to build a website without any restrictions, is built with SEO and speed in mind from the get-go and it’s very easy to update any content/images and everything else across the site.

So the result of BeauSocial was as follows; here is the design of the website:-

https://beausocial.com

As you can see, it’s pixel-perfect to function correctly regardless of browser size and device. Responsive websites at it’s best 😉

Okay, so what else? Well, speed is a major important factor with SEO and the results below show that we definitely adhered to our promises:-

We then continued to support our client helping with their social media accounts, Google AdWords campaigns and providing regular maintenance on their website.

Client = Estatic.

Summary

We have helped a lot of clients now achieving their digital goals at a fraction of the price that you would pay a digital agency.

Is there any benefit to using a design agency? The simple answer is no. You will get the same or better quality and a quicker turnaround in most cases and a massively discounted price that you would pay any agency… People always believe that paying more will result in better quality but that’s not the case in web design at all.

If you need a web developer for your next project, whether it’s a complete rebuild, new website, website updates, maintenance or anything else in the digital world, feel free to drop us an email and we would love to work with you; [email protected]

If you have come this far, thanks for reading… look forward to working with you in the future.

∆ The Silva Team ∆

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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