Font Psychology: How Fonts Affect Your Business and Customers

The right choice of text size, typeface and colour can attract the targeted viewers and improve the value of your text. A business website, company logo or any visual symbol are the strong brand identities. Another significant representation of your business is font.

Many people think that font is just a computer program or file to display any letter or character. It is a common term for the understanding of people but designers believe that font is used to convert the attention of viewers into strong customer relations.

There are many powerful marketing strategies to create brand identities but it’s not much difficult to choose the font for your business and to attract customers. It is also important to know which font style will suit your business? In fact, the selection of font should accurately be aligned with the client’s expectations.

Fonts also affect the emotions and impressions of the customers a great deal. Designers often turn the lines and curves in such a way that it gives a perfect impression of brand identity and consumers instantly fall in love with their brand.

The most significant effect of font is Typography. It is the body language of the font and makes the primary impression on its viewers. Different styles of typeface can mark the psychological impression to the customers and give a strong message to your business.

What is the Psychology of Fonts?

Fonts matter a lot!!! In simple words, font psychology helps you to select the accurate font for your design. People have different feelings and thoughts; they are mostly involved in visual content. Therefore, it is a challenge for designers that how they hide their business message in typefaces.

The study of how Font affects the behaviour, feelings and opinions of the viewers is exactly called the psychology of fonts. It will allow you to select the most suitable Font for your design. If you are going to design a business-related font then Supreme font is one of the most popular fonts that many brands have been used in past and gain a lot of popularity.

In the modern era, the psychology of fonts has become a field of research. Many marketing strategies are available for applying the correct style of font with brand designing and advertising. It is also significant to understand how customers perceive your brand. Many larger corporations or even smaller businesses hire designers to enterprise their brands according to the desires of their audiences.

How Many Categories of Font are Available?

Fonts may be classified into three major types. These classes provide different responses to viewers. You can customize your own font design as per the requirements of your business or select any style from these; it all depends on your customer desires.

Let’s check them out!

1. Serif

The most classic type of font is Serif Font. This typeface formed a little tail at the bottom of every character. It gives the impression to its viewers that you are well established and traditional company. The audience mostly respects and trust such brands.

The great examples of Serif font are Book Antiqua, Times New Roman and Courier. Mostly these typefaces are adopted by consultants, law firms and financial companies because the words of this font can be easier to read.

2. Sans Serif

The Sans Serif font is around forever and a bit modern to Serif font. It is the most neutral, smooth and clean viewed typeface. This cutting edge and tech-focused font give a modern, sophisticated and straightforward look to its audience. Arial, Century Gothic and Helvetica are the popular samples of Sans Serif font.

This font is extensively accepted by tech companies and fashion brands. Even Google, Amazon, eBay, FedEx many other top companies adopted this font.

3. Scripts

Most decorative and fancy appearance fonts are Script fonts. These are used to attract customers and are most suitable to design the logos of companies.

It provides creativity and uniqueness to its audience. This font is the number one choice for fashion brands, beverages and food items or even children-focused brands. Script font gives a special look to its customers and an emotional response may be expected from it.

Instagram and Coca-Cola are great illustrations of Script font. These fonts are going to be elegant, creative, fancy and sophisticated with their designs. The most popular shapes of Script fonts are French Script, Vivaldi and Edwardian Script.

How to Choose a Font?

Here, the next important aspect of this discussion is how you can choose a Font according to your business and target audience. When you are creating a design for any business, you should consider every element and understand its niche.

The designers should detect the perceptions and feelings of the audience. Keeping in mind the psychology of fonts, they can draw a perfect typeface suitable for businesses as well as their customers. Classic font is an emotional connection between target consumers and possessors. Ultimately it will let you stand out in a crowd to attract attention.

How to Buy Fonts?

There are zillions of fonts available online and anyone can download them for their personal use. But with copyright laws, license plans need to be adopted for commercial, small business or even personal use. Startup businesses should maintain proper authorization in their marketing logos and fonts.

You can discover a wide range of perfect fonts on Font. They are a team of professional designers who crafted amazing fonts to help small and medium businesses to increase their online brand impact.

Conclusion

The power of font psychology affects the business and customers to a greater degree. Fonts can capture the perceptions and feelings of the customers. People don’t like to or have any time to read the scripts, in fact, they just realize visual contents. So, the attractive and eye-catching Font certainly drives the attention of clients to your marketplace.

The psychological impact of font designs directly belongs to the business approaches and decisions. The marketing strategies and plans are so relative to the brand identities for any company, so it is vital to understand the influence of this visual identity as well.

 

Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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10 Tips On Typography in Web Design

Communication is the key to every relationship. Even the relationship between your website and the user is also based on interaction. Yes, here I am, implying about the elements of your website, like images and text. We will focus on the “text” part of the website here.

Now, any website that effectively narrates its purpose to the user is considered as a great website. Let’s take the example of the Google search engine. Google returns results based on your search in the form of various links that are in different fonts and sizes. Google is considered as the best because it has a way of communicating through typography. Hence, the way your textual content appears on the screen should appeal to the user.

In short, there are different typography methods and strategies that one can implement for boosting the performance and optimisation of the website. Let’s take a look at some of these amazing tips.

Make Your Fonts Speak With These 10 Typography Tips

1. Use A Typeface That Fits Perfectly To All Screen Sizes

There are many devices out there on which the users access the web. Keeping this point in mind, you need to make sure that the typeface that you use on the website is friendly, By friendly, I mean that the typeface should be capable of adjusting according to the size of the device. Many of the sites today have fonts of varying sizes on the same page. Hence, it becomes necessary to opt for an easily readable typeface rather than a stylish one. Avoid using any cursive typeface.

2. Don’t Reduce The Line Spacing To Fit The Content

Along with the typeface of the web design, you also have to be cautious about the line spacing on it. This is because making it too much or too little can be a bit tiring for the user’s eyes. A particular term for the vertical space between the lines is also known as leading. The leading should be enough so that the content on the webpage is easily readable by the user. Technically, the ideal leading on the webpage should be 30% more than the character length. The presence of required line spacing intrigues the user to read more and comprehend the content properly.

3. Pick A Well Blending Color Contrast

Colours play a very crucial role in user engagement with the website. Hence, it is best to use attractive and stimulating colour psychology on your website. From the perspective of the textual content, make sure that the text colour and the background colour blends appropriately with each other. For example, use pastel shades or a combination of dark and light shades from the colour palette. There are some technical figures that you need to take care in the case of contrast, which are:

The smaller text should have a contrast ratio of 4.5:1 against its background, whereas, in the case of a larger text, it is 3:1.

4. Don’t Overdo The Font Styles

It is not always about the content quality on the webpage; it is also how the content is displayed. This points to the use of fonts in your webpage. Today, while designing a website, you have a lot of options in case of fonts that can be used to create stunning webpages. On the other hand, the users who view the content on the web are not entirely familiar with all the fonts, which at times create inconvenience. To prevent this from happening, you need to use standard and known fonts on your website like Arial, Times New Roman, etc.

5. Keep the Font Count Minimal

The number of fonts is one of the most important aspects of website designing. If you use fonts of different styles on your website, it may not perform as required. Keep the number of fonts used on the site to two at max.

6. Avoid Overstuffing Of Line Characters

The key to easy readability lies in the hands of the number of line characters. Yes, for a proper explanation, the content on the website should be more but should also be legitimate. For clear visibility, readability, and optimisation, the characters per line should be between 30 and 40 for mobile devices. For laptops and desktops, you can go for 60.

7. Blinking Texts Aren’t Cool Anymore

Is it a bit annoying to see blinking or flickering text on the screen, right? Hence, it is essential to eliminate this type of text on your website. In worst-case scenarios, the presence of flickering text can also lead to seizures in some individuals.

8. Use Easy To Read Text Color On The Webpage

Some colours on the website might make the user uncomfortable while reading. Some of these colours are green, red, brown, teal, etc. these colours are tough to recognise by those who are colour blind, which is common in the case of men. Avoid using this combination or tey using some other combination along with this one.

9. Text In Capital Letters Slows Down Reading Speed

It is straightforward to understand an acronym when it is written in caps, but if the standard text is written in caps. It becomes a bit tough and irritating to read it. Hence, it is good to keep the letters in lower case.

10. Don’t Use Fonts That Have Similar Letters Formation

Some of the fonts on the web are made in a way that the letters in them are somewhat identical when written in a particular order. For example, the letter “I” and “L” written in the word Illusion, seem similar. This also needs oversight while designing content for a website.

Conclusion

Typography improves the comprehension value of your website. Hence, it is very crucial to keep a check on all the small or big elements involved in the typography. Typography makes the textual content on your website crisper, easy to understand, and also enhances the optimisation of the website.

 

Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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