Communication is the key to every relationship. Even the relationship between your website and the user is also based on interaction. Yes, here I am, implying about the elements of your website, like images and text. We will focus on the “text” part of the website here.
Now, any website that effectively narrates its purpose to the user is considered as a great website. Let’s take the example of the Google search engine. Google returns results based on your search in the form of various links that are in different fonts and sizes. Google is considered as the best because it has a way of communicating through typography. Hence, the way your textual content appears on the screen should appeal to the user.
In short, there are different typography methods and strategies that one can implement for boosting the performance and optimisation of the website. Let’s take a look at some of these amazing tips.
Make Your Fonts Speak With These 10 Typography Tips
1. Use A Typeface That Fits Perfectly To All Screen Sizes
There are many devices out there on which the users access the web. Keeping this point in mind, you need to make sure that the typeface that you use on the website is friendly, By friendly, I mean that the typeface should be capable of adjusting according to the size of the device. Many of the sites today have fonts of varying sizes on the same page. Hence, it becomes necessary to opt for an easily readable typeface rather than a stylish one. Avoid using any cursive typeface.
2. Don’t Reduce The Line Spacing To Fit The Content
Along with the typeface of the web design, you also have to be cautious about the line spacing on it. This is because making it too much or too little can be a bit tiring for the user’s eyes. A particular term for the vertical space between the lines is also known as leading. The leading should be enough so that the content on the webpage is easily readable by the user. Technically, the ideal leading on the webpage should be 30% more than the character length. The presence of required line spacing intrigues the user to read more and comprehend the content properly.
3. Pick A Well Blending Color Contrast
Colours play a very crucial role in user engagement with the website. Hence, it is best to use attractive and stimulating colour psychology on your website. From the perspective of the textual content, make sure that the text colour and the background colour blends appropriately with each other. For example, use pastel shades or a combination of dark and light shades from the colour palette. There are some technical figures that you need to take care in the case of contrast, which are:
The smaller text should have a contrast ratio of 4.5:1 against its background, whereas, in the case of a larger text, it is 3:1.
4. Don’t Overdo The Font Styles
It is not always about the content quality on the webpage; it is also how the content is displayed. This points to the use of fonts in your webpage. Today, while designing a website, you have a lot of options in case of fonts that can be used to create stunning webpages. On the other hand, the users who view the content on the web are not entirely familiar with all the fonts, which at times create inconvenience. To prevent this from happening, you need to use standard and known fonts on your website like Arial, Times New Roman, etc.
5. Keep the Font Count Minimal
The number of fonts is one of the most important aspects of website designing. If you use fonts of different styles on your website, it may not perform as required. Keep the number of fonts used on the site to two at max.
6. Avoid Overstuffing Of Line Characters
The key to easy readability lies in the hands of the number of line characters. Yes, for a proper explanation, the content on the website should be more but should also be legitimate. For clear visibility, readability, and optimisation, the characters per line should be between 30 and 40 for mobile devices. For laptops and desktops, you can go for 60.
7. Blinking Texts Aren’t Cool Anymore
Is it a bit annoying to see blinking or flickering text on the screen, right? Hence, it is essential to eliminate this type of text on your website. In worst-case scenarios, the presence of flickering text can also lead to seizures in some individuals.
8. Use Easy To Read Text Color On The Webpage
Some colours on the website might make the user uncomfortable while reading. Some of these colours are green, red, brown, teal, etc. these colours are tough to recognise by those who are colour blind, which is common in the case of men. Avoid using this combination or tey using some other combination along with this one.
9. Text In Capital Letters Slows Down Reading Speed
It is straightforward to understand an acronym when it is written in caps, but if the standard text is written in caps. It becomes a bit tough and irritating to read it. Hence, it is good to keep the letters in lower case.
10. Don’t Use Fonts That Have Similar Letters Formation
Some of the fonts on the web are made in a way that the letters in them are somewhat identical when written in a particular order. For example, the letter “I” and “L” written in the word Illusion, seem similar. This also needs oversight while designing content for a website.
Typography improves the comprehension value of your website. Hence, it is very crucial to keep a check on all the small or big elements involved in the typography. Typography makes the textual content on your website crisper, easy to understand, and also enhances the optimisation of the website.