The Impact Of Web Design On Conversion Rate In Your Company

Do you know that a good website design can positively influence your website’s conversion rate? Research conducted at Stanford shows that 75% of website visitors will judge a company’s credibility based on their website design. Also, an unattractive website will turn about 38% of new website visitors off from ever revisiting your site.

Your website design shouldn’t be just about functionality; you should also consider search engine optimisation, branding, user experience and the user interface, traffic that will be coming into the website, your sales funnel, etc.

So, if you are creating a website for your business or updating your website, we will share a few tips that can increase your conversion rate through your website design.

Your website aesthetics matter

You might not think so, but a beautifully designed website will keep every two out of three people on your site for longer. Your website aesthetic is the first contact visitors have with your website, and it will form their first impression of the kind of company you have.

This impression will then either lead them to stick with your website or close the window. So, you want to make an excellent first impression.

Figure out what you want your visitors to know about your company, and then find ways to integrate it into your website design. For example, a clean and ultra-modern website aesthetic will convey to your visitors that your business is modern.

A mobile-friendly website can boost conversion rate

Another way your website can increase your conversion is through mobile responsiveness. In 2018 alone, about 52% of all website traffic came from mobile devices. That is more than half of the internet population was viewing websites using their phones. Let that sink in.

Mobile internet is here to stay, and you need to structure your website to keep on top of this trend if you want to increase conversion. Here are a few ways you can embrace a mobile-friendly design for your website:

  • Keep your website menu simple. This will help your mobile visitors swiftly access the most useful content on your site.
  • Ensure your navigation helps mobile users quickly move from one topic to another. You can incorporate sticky navigations, ‘back to the top’ links, anchor links, etc. into your website design.
  • Reduce the amount of CTA on your mobile site. Put the most important action you want your mobile visitors to take upfront, and ensure you aren’t bombarding them with unnecessary pop-ups.

Embrace white space in your website design

Next, white space is invaluable in building a conversion web design. You need your website visitors to be able to scan your site when they first open it easily.

So, by using whitespace in your design, you can:

  • Highlight your CTA to your site visitors.
  • Bring your most valuable website features front and centre
  • Promote high conversion images on your site.
  • Highlight your cornerstone content, etc.

White space is a high conversion optimisation design technique. Whereas, a clustered website will both turn your website visitors off and prevent essential features on your website from reaching your visitors.

Call-to-action placement on your website

Also, know that there is no such thing as a high-converting website without a solid CTA. A well-designed call-to-action is essential in your conversion web design, and by ‘well-designed’ we mean that the CTA on your website must:

  • Be clear and straight to the point.
  • Contain unambiguous action-oriented language (your visitors should immediately understand the action you want them to take).
  • Be more than one. Some visitors might want to ‘buy’ some visitors might want to ‘sign up.’ Create various actions you want your visitors to take and place them evenly around your site.

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Drafting the right CTA might take some time, but once you get it right, you will notice a growth in your conversion. However, not everyone is an expert in drafting action-driving content, so writing review websites like Pick The Writer and Writing Judge where you can hire writers can come in handy.

Readability and typography in your site design

One of the changes in web design to improve conversion rate we advise is clear and high-contrast typography. The font type, font size, font colour, etc. you use on your website can help your readers actually read your content. Which, in turn, can affect your conversion.

For example, a visitor that comes on your website looking for something, in particular, will appreciate fonts that help them skim through your site. If they can quickly identify what your offering is, they can take desired actions.

So,

  • Make sure your visitors can clearly differentiate your headlines and subheads. You can do this by using different font sizes or types in your headlines, subheadings, and paragraphs. You can also play with font colours, and textures.
  • Be consistent in your font type, size, colour, etc. all through your site.
  • Use no more than three fonts in your website design. This will help increase website usability and readability.

Content placement on your site & SEO ranking

Finally, in making changes on a web design to improve conversion rate, your site SEO and content placement go hand-in-hand. For example, in Google search ranking, websites with written content have a higher ranking than others.

Next, placing valuable content at the top of your site page can help your SEO ranking as well as help your visitors understand what your site is all about, which in turn can increase your conversion.

Although Google has improved in matching SEO synonyms to help website ranking, using literal keywords in your opening headings and paragraphs is still beneficial for your web ranking.

Also, adding useful content to your website will ensure that visitors stay longer on your site, which will benefit your website ranking.

Wrapping-up

Conversion web design is a practice that you shouldn’t neglect if you want to see a rise in your conversion rate. These few tips we have given you can help in the changes in web design to improve the conversion rate. So, don’t forget that your website can be a sales tool that actually sells, simply by following our tips.

Posted by: John Edwards

John Edwards is a writing specialist who is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities. Therefore, it is so important for him to do the writing.

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Web Design Trends that are going to Rule 2020

Well, you just can’t deny the fact that the web has dramatically changed the world over the years since its inception. Giving us the power to craft some fantastic experiences, the web has turned out to change our reality.

A well-designed professional website is an asset for business owners. Apart from being an important part of online marketing, a website acts like a mirror of the brand.
It creates the first impression in the minds of potential customers, so make sure to make the most out of it.

So, in this complete guide, we’ll be focusing on the trends that are going to dominate the web design industry.

It is a common saying that change is the only constant. Design trends prove that in many ways.

Web design trends never stop evolving and in this article, we’re going to discuss the ones that can help businesses grow and thrive.

So let’s shed some light on a few of the innovative web design trends that are going to rule 2020:

Dark Mode

The dark mode trend took 2019 by storm and it’s all set to rule 2020.

The clear bold fonts on the dark themes improve all designs. Not only does it look stunning, but it also makes different elements of the design more appealing. The right kind of colour combination plays an important role in making your website catch your users’ eye.

This low light user interface helps to reduce eye-strain by adjusting the brightness as well.

“Designing the Truth”

You might be thinking, what does this even mean? Well, our present reality has introduced the concept of “post-truth” into mainstream culture, making us doubt ourselves and our perceptions. Framing and portraying unrealistic lifestyles for gaining viral traction is something that many internet users are doing in this highly competitive world.

But that’s not how it should be. The real beauty lies in true life, in all its ugliness. True life might not be as perfect as it is portrayed on your Instagram timeline, but it is the only thing we can hold on to.

In 2020, one of the most interesting trends is that post-truth is crumbling. People are interested in those who “serve realness”, not some other fake fairytale life.

3D Elements

There is no doubt that 3-D visuals can delight the viewers. But the only thing that was holding this trend from taking the market by storm was its costly price tag. But that’s not an issue anymore. Web devs can now easily employ 3-D rendering design to improve effects and to make the whole look more appealing and satisfying.

This makes complete sense, especially in the era of virtual reality. Stepping away from traditional design and landing into the land of 3-D illustrated artwork is something that can help brands stand out in a reality in which 300 new websites are created every minute.

The year 2020 is expected to witness even more immersive 3-D design.

The Spark of Split Content

This split design technique looks quite clear and has the power to showcase the message in a well-organised way.

Mix-matching the image along with text in a smart way can make a strictly business website look appealing.

Being a traditional yet smart way of portraying a message, this design trend is going to continue to draw attention. Splitting the screen by separating text and image can work wonders for you.

The Beauty of Abstract Illustrations

It is certainly true that illustrations bring life to any website design.

Smart and interactive illustrations are now basking in the spotlight. Along with having the power to showcase emotions, abstract illusions never fail to wow users.

In 2019 we’ve experienced a boom of illustrations and in the near future, it’s definitely going to stay in the up and coming design trends.

Personalisation is KEY

Personalisation is the main key to success! Anything that works well for a particular website can ruin another one. Well, that’s why customisation is something you should always consider.

From customising graphics to picking up smart colour schemes, the “one size fits all” approach is going to dissipate in 2020 and this new year is going to be all about bringing a personalised experience to every single website.

The effect of Parallax scrolling

With time, the Parallax scrolling effect is becoming quite famous among web designers and developers.

Under this design, a particular animation is adjusted in multiple layers, but with some smart variations in speed. To develop a pleasing visual experience, the image in the background moves a little slower than the front image. Combined with the other trends, parallax scrolling is going to make beautiful websites happen in 2020.

MASSIVE FONT SIZE

This typography-based trend is not something to be overlooked. Over-sized lettering gathers all the attention that your brand deserves.

Bold typography is going to help your business message to be reflected in the best possible way. Font size and style definitely plays an important role in grabbing the ever-slipping user attention.

Conclusion

Well, the bottom line is that with all these smart trends, diversity will fully take web design to the next level.

Web design is now embracing futurism at a much higher pace. And there is more to come in the near future as tastes, expectations, and preferences of web users slowly change over time. But, for now, these are our predictions about what is going to dominate the web design landscape in 2020.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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10 Tips On Typography in Web Design

Communication is the key to every relationship. Even the relationship between your website and the user is also based on interaction. Yes, here I am, implying about the elements of your website, like images and text. We will focus on the “text” part of the website here.

Now, any website that effectively narrates its purpose to the user is considered as a great website. Let’s take the example of the Google search engine. Google returns results based on your search in the form of various links that are in different fonts and sizes. Google is considered as the best because it has a way of communicating through typography. Hence, the way your textual content appears on the screen should appeal to the user.

In short, there are different typography methods and strategies that one can implement for boosting the performance and optimisation of the website. Let’s take a look at some of these amazing tips.

Make Your Fonts Speak With These 10 Typography Tips

1. Use A Typeface That Fits Perfectly To All Screen Sizes

There are many devices out there on which the users access the web. Keeping this point in mind, you need to make sure that the typeface that you use on the website is friendly, By friendly, I mean that the typeface should be capable of adjusting according to the size of the device. Many of the sites today have fonts of varying sizes on the same page. Hence, it becomes necessary to opt for an easily readable typeface rather than a stylish one. Avoid using any cursive typeface.

2. Don’t Reduce The Line Spacing To Fit The Content

Along with the typeface of the web design, you also have to be cautious about the line spacing on it. This is because making it too much or too little can be a bit tiring for the user’s eyes. A particular term for the vertical space between the lines is also known as leading. The leading should be enough so that the content on the webpage is easily readable by the user. Technically, the ideal leading on the webpage should be 30% more than the character length. The presence of required line spacing intrigues the user to read more and comprehend the content properly.

3. Pick A Well Blending Color Contrast

Colours play a very crucial role in user engagement with the website. Hence, it is best to use attractive and stimulating colour psychology on your website. From the perspective of the textual content, make sure that the text colour and the background colour blends appropriately with each other. For example, use pastel shades or a combination of dark and light shades from the colour palette. There are some technical figures that you need to take care in the case of contrast, which are:

The smaller text should have a contrast ratio of 4.5:1 against its background, whereas, in the case of a larger text, it is 3:1.

4. Don’t Overdo The Font Styles

It is not always about the content quality on the webpage; it is also how the content is displayed. This points to the use of fonts in your webpage. Today, while designing a website, you have a lot of options in case of fonts that can be used to create stunning webpages. On the other hand, the users who view the content on the web are not entirely familiar with all the fonts, which at times create inconvenience. To prevent this from happening, you need to use standard and known fonts on your website like Arial, Times New Roman, etc.

5. Keep the Font Count Minimal

The number of fonts is one of the most important aspects of website designing. If you use fonts of different styles on your website, it may not perform as required. Keep the number of fonts used on the site to two at max.

6. Avoid Overstuffing Of Line Characters

The key to easy readability lies in the hands of the number of line characters. Yes, for a proper explanation, the content on the website should be more but should also be legitimate. For clear visibility, readability, and optimisation, the characters per line should be between 30 and 40 for mobile devices. For laptops and desktops, you can go for 60.

7. Blinking Texts Aren’t Cool Anymore

Is it a bit annoying to see blinking or flickering text on the screen, right? Hence, it is essential to eliminate this type of text on your website. In worst-case scenarios, the presence of flickering text can also lead to seizures in some individuals.

8. Use Easy To Read Text Color On The Webpage

Some colours on the website might make the user uncomfortable while reading. Some of these colours are green, red, brown, teal, etc. these colours are tough to recognise by those who are colour blind, which is common in the case of men. Avoid using this combination or tey using some other combination along with this one.

9. Text In Capital Letters Slows Down Reading Speed

It is straightforward to understand an acronym when it is written in caps, but if the standard text is written in caps. It becomes a bit tough and irritating to read it. Hence, it is good to keep the letters in lower case.

10. Don’t Use Fonts That Have Similar Letters Formation

Some of the fonts on the web are made in a way that the letters in them are somewhat identical when written in a particular order. For example, the letter “I” and “L” written in the word Illusion, seem similar. This also needs oversight while designing content for a website.

Conclusion

Typography improves the comprehension value of your website. Hence, it is very crucial to keep a check on all the small or big elements involved in the typography. Typography makes the textual content on your website crisper, easy to understand, and also enhances the optimisation of the website.

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well of many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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