10 Tips to Improve Your Product Photography for eCommerce

In the digital era, online shopping has become a common way to make all kinds of purchases. Using a computer, tablet, or cell phone, you can buy products online thanks to online stores that have all the necessary elements such as product cards, secure payment gateways, shipping methods, or shopping cart systems, among others.

eCommerce photography is a crucial factor in this type of business, as it is the element that puts the user in visual contact with the product they want to buy. Having quality photographs, conveying what the item looks like realistically is key to increasing sales and making many users repeat eCommerce customers.

What is eCommerce photography?

Product photography in an online store is an essential element to help the user make the purchase decision, showing the item in detail and from different perspectives. 

Photography has a significant impact on eCommerce as it is the visual element that brings users closer to the reality of the products they are looking for.

A product card has a title informing the user about the item and a full description covering all of the product’s data, features, and qualities. Although both are necessary, product images go further by visually describing the object as if the consumer was holding it in their hands.

How does the eCommerce image influence online shopping?

The primary role of product photographs in eCommerce is to help the user make a purchasing choice. Customers will overcome their fear of making a purchase and will have more confidence in what they will buy if they have decent product photographs that illustrate what the product is really like.

Returns are another essential component of eCommerce. If you have quality product photos that show how it is, the number of returns will considerably decrease because customers will be buying a product they want.

How to take photos for an eCommerce?

Each online store is different, handling different products, models, and brands. The photo of an eCommerce varies depending on these aspects and the style and design of the store itself.

To take professional quality photos for an eCommerce, which helps users make a purchase decision, you should follow the steps:

1. Have the necessary tools

It’s vital to have the following equipment and elements while taking images for an online store:

  • Camera. Undoubtedly, the camera is one of the basic elements when taking photos for an online store. Although many smartphones have high-quality cameras, it is best to opt for professional cameras that allow you to get snapshots with the highest quality and realism possible (such as Canon or Nikon reflex cameras, for example).
  • Tripod. The tripod is necessary to place the camera and take pictures from a stable support point. It would help if you had a good tripod that always guarantees the same framing to perfect product photography.
  • Table and background. The product should be placed in an environment that facilitates taking pictures from different angles and positions. It is best to have a large table and implement a white background (using elements such as cardboard, sheets, or special screens).
  • Lighting. If you want to take product photography for an eCommerce to another level, it is best to have an adequate lighting system (with different spotlights, light reflectors, and screens).
2. Prepare the environment

Before taking a photo of an item for an online store, the first step is to prepare the environment where it is taken. The usage of a white background is common because it allows the user to concentrate on the product rather than being distracted by other irritating features black for bottles of wine, for example).

Positioning the tripod with the camera in the ideal situation to take the pictures and having artificial or natural light is another aspect that must be prepared precisely before starting the photoshoot.

3. Setting the camera

Cameras have several settings that can be tweaked to produce higher-quality, more realistic photos. We have the following primary points to alter on the camera:

  • Sensitivity. It is the amount of light needed to capture the photograph. It is necessary to adjust the ISO sensitivity to a suitable value that allows the required amount of light to pass through without filling the image with noise.
  • Aperture. The diaphragm aperture delimits the camera’s depth of field and must be adjusted to prevent parts of the photos from being out of focus.
  • Exposure time. This parameter gives a sense of mobility or freezes the image. A faster or slower shutter speed will be more attractive depending on the product.
  • Resolution. The resolution of the product photos must be high to guarantee maximum quality. Subsequently, the image can be treated with an editor to optimally adapt its size and resolution to eCommerce (never forget the web loading speed, a key factor for the user experience and web positioning in an online store).
4. Position the product

With the environment prepared and the camera-ready, the product must be positioned to start the photoshoot. It is necessary to have a product in perfect condition, being the best to use a new item so that it does not have any sign of use or deterioration that may negatively influence the user’s purchase decision.

5. Perform tests

It is always important to perform different tests to verify that all the previous steps have been carried out correctly. For them, you should take some pictures and analyze them concisely. It is the time to make any readjustments to the camera settings, optimize the lighting, or improve the background.

6. Take different shots

After starting the photoshoot, it is important to take several product shots to select the best ones. Two essential points when taking product photos for eCommerce are:

  • Rotate the product. The product should be photographed from all sides to offer users the possibility of viewing it entirely and accurately.
  • Zoom. You can take more detailed photos showing a product’s small details by zooming in the image.
7. Editing the images

The final phase is editing images to adjust them to the web format without losing quality. The ideal is to use professional graphic editing tools, such as Adobe Photoshop. In this process, some characteristics of the photographs can be readjusted, such as brightness, colour intensity, resolution.

Remember, if you do need to get rid of the background, you can do this using a background remover tool.

Tips for enhancing your eCommerce photos

1. Go for a white background so that the user can focus their attention on the product.

2. Do not use a smartphone to take photos. It is better to go to a professional who has cameras suitable for quality photos that your online store needs.

3. For some products, it is essential to include a photo within an environment as this allows the user to compare it with other items to get an accurate idea of its size and volume.

4. Include detailed photos of the item. A few external pictures of the product are insufficient because users want to see all of the item’s intricacies.

5. Follow the same style for all eCommerce product photos. This conveys a consistent and professional image, which is pivotal for the company’s success.

6. Avoid watermarks on the photos of the online store. Although they are ideal for protecting the authorship and cannot be reused, they are elements that distract users and can become annoying.

7. Combine different sizes of photographs. For example, show other thumbnails that can be enlarged by clicking on them.

8. Photos of an eCommerce need to be sharp, so it is recommended to use low ISO sensitivity.

9. Use images that show true-to-life colours, using digital editing if necessary.

10. Add photographs of the product in operation to provide more exceptional value to the user.

Final Thoughts

All in all, your eCommerce product photos are vital for getting more sales and avoiding many returns. Betting on professional photography for the different items in your store is the best decision that will allow you to get better results and project an image of trust and professionalism.

Posted by: Ryan Edwards

Ryan Edwards is a freelance writer specializing in relevant and unique content. He works for the Wow Essays company. He is positive that a successful writer is characterized by a creative mind, inventiveness, and lifelong learning.


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3 Core Tactics for Minimising Cart Abandonment

It takes a lot of effort to get an online shopper to the point of conversion, as there’s so much marketing and sales work to be done along the way. Big brands use PPC ads, influencer deals, social media campaigns — anything to push qualified leads. And it’s that crucial last-second moment that has all the impact. They buy, or they don’t. You profit, or you don’t.

It takes a lot of effort to get an online shopper to the point of conversion, as there’s so much marketing and sales work to be done along the way. Big brands use PPC ads, influencer deals, social media campaigns — anything to push qualified leads. And it’s that crucial last-second moment that has all the impact. They buy, or they don’t. You profit, or you don’t.

While it’s never good to lose a lead, regardless of how early in the process a prospect opts out, it’s clearly worse when it happens right at the end. All that effort gets wasted. All that time is spent on tempting the shopper, and absolutely no return on your investment. Anything you can do to prevent that from happening, then, is highly worthwhile.

In this post, we’re going to look at three core tactics to help you prevent people from giving up immediately before buying (AKA cart abandonment). Implement them at all smartly (and track your conversions properly) for a notable uptick in your success. Let’s get started.

Work on nailing your pricing

How much you charge doesn’t only matter before a shopper reaches the checkout. People change their minds for many reasons, and uncertainty about the quality of a deal can creep in at any time. You can get carried away, add something to your cart because you like the idea of buying it, then stop before you actually purchase it because you know you can’t afford it.

And it doesn’t necessarily take a big change to your pricing to make a difference. Minor tweaks matter. If you charge slightly less, you might make a decent deal feel like a great one — and if you charge slightly more, you can price yourself out of contention. So how do you get that right? The only practical solution is to keep making tiny changes to see how they perform.

If you sell products, you need to take production and material costs into account, but you still have some room in the profit margins to mix things up. Cut a cost by 5% for half your visitors, and see how that impacts the results. Do the extra conversions make up for the lost profitability? And if you sell services or subscriptions, you have even more leeway. In the case of the latter, try subscription management software with baked-in A/B testing to help retain customers.

Give shoppers less time to reconsider

Once someone has made the decision to add an item to their cart, you want them to check out as quickly as possible. The more time they spend considering it, the more likely it is that they’ll reconsider. So what can prevent this from happening? Urgency. There are various ways to push someone to convert now instead of waiting, and you need to draw upon them.

Think about the potency of limited-time offers, for instance. When you see that there isn’t much stock of a product left, you want it more: it’s a tried-and-tested psychological truism. You can also add incentives to hurry shoppers along. Tell someone that they’ll get an extra 10% off their order if they place it before a certain time. Their eagerness to take advantage of the added value will overwhelm their caution and drive them to continue.

So much is made of the fear of missing out, and for good reason. No one wants to be left behind the curve or fail to participate in big trends. And anyone who gets to the point of almost converting clearly has a significant interest in going ahead. You’re just nudging them to do what they already want to do (and have come close to doing).

Make your funnel feel seamless

A common mistake with sales funnels is assuming that the steps can be treated as disparate, as though it doesn’t matter how a shopper was convinced to be interested in a product. As noted earlier, uncertainty can linger and cause issues down the line. The overall level of polish in a sales process comes into play during the final decision. It isn’t just the quality and value of the product being considered: it’s also the reliability and trustworthiness of the brand.

Cohesion should be one of your primary goals, with every step along the way sharing key elements when it comes to design, functionality, and messaging above all else (cohesive content is vital). Relate it to giving a movie a satisfying ending: the ending should pay off everything that led to it, leading to a lasting appreciation. When that isn’t done, you get endings that feel ill-fitting and lead to mostly-enjoyable movies getting terrible reviews.

The best way to gauge this is to work your way through the marketing funnel from the perspective of a stranger, then see how you feel when you get to the conversion point. Are you conflicted about the purchase? Has anything failed to make sense? Has everything felt polished and consistent from a branding standpoint? If not, put plenty of time into making appropriate changes, and keep going until you’re satisfied.


Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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The Future of E-commerce: 9 Trends in the Evolution of the Global E-Commerce Market

The e-commerce industry is in constant flux. This introduces a certain fear and uncertainty, but at the same time makes you understand and be interested in the field even more.

Every year: unexpected changes, turns, challenges that can take your business to a new level or, conversely, become a critical point of your e-commerce project.

Regardless of the ups and downs, you face this year, remember that the e-commerce market is booming now. It is getting bigger and more diverse than ever before. This is why we want to present an exclusive overview of e-commerce growth trends in 2020.

I’ve compiled a list of the ten hottest e-commerce trends that will probably push you to new ideas, answer pressing questions, and help make your business even more successful over time.

1. By 2022, Global E-commerce Retail Sales Will be Total $4.9 Trillion.

According to a recent study, global e-commerce retail sales will hit a new high by 2022. From $1.3 trillion in 2014 to $4.9 trillion in 2022, e-commerce businesses may expand by 265 percent. This indicates a future trend of steady growth with no visible signs of a downturn.

However, what’s more intriguing is that e-commerce sales are gradually devouring the worldwide retail industry. E-commerce will account for 17.5 percent of worldwide retail revenues by 2022.

Of course, this share is still a small fraction of global retail sales, but it also opens up more opportunities for growth in the future. To capitalise on this trend, physical stores should start building the infrastructure to move their business from offline to online. And online companies should look for new ways to further develop their brands.

2. Shopping Through Many Channels Will Become More Common.

The usage of many channels will become increasingly prevalent as the borders between the real and digital environments blur. This is evidenced by 73% of shoppers using many channels to shop.

The use of multi-channel promotion by e-commerce companies is an opportunity to determine what, where, when, how, and why people buy.

There are many examples of how multichannel shopping works. For example, people can find all the product information online and then buy in a physical store, or buy items online and pick them up in an offline store. The more channels your customers use, the higher the chance that their average order value will rise. Shoppers who used more than four shopping channels spend an average of 9% more in-store than those who only use one.

Every client interaction point is critical because it compiles all the data into a complete customer story. Keeping track of all your consumers’ interactions with a product or service before they buy will help you better target your marketing efforts and divide your advertising budget.

Make sure you integrate your offline and online venues into a single marketing channel. Create convenient offline outlets for customers who get to know the product online and make offline purchases. You need to develop a convenient mechanism for customers to shop online and pick it up at a point near them. This also means that your offline and online data must always be in sync to make business decisions faster and more efficiently.

3. The Growing Popularity of Shopping on Social Networks

More and more people are shopping through social media thanks to its rapid development. Now social networks have become more than advertising channels. And now people can conveniently and quickly purchase goods on the most popular platforms they use every day.

Facebook, Instagram, Twitter, and Pinterest have already introduced the ability to use product catalogues, which has increased online sales. For example, Instagram has launched a “shoppable post” feature that allows companies to tag products with shopping tags in posts or stickers in stories.

When people click on a product tag on a post or sticker in a story, they see:

  • An image of the item
  • Short description
  • Price
  • A button that, when clicked, takes the person to the site to purchase the item

This tool reduces the time customers make purchases on social networks. There are many other tools with which you can promote products and services on social networks, so take note of this trend in 2021/2022 and start expanding your audience.

4. The Core of E-commerce is Shifting Away From The Western Hemisphere

In 2020, the US behemoth’s share of the overall global e-commerce retail industry is expected to drop by as much as 16.9%. One major factor in the decline is the rise of globalisation and improvements in technology and infrastructure in other regions.

As a result of this shift in focus, businesses must adopt a global approach to provide worldwide accessibility and ease for clients all over the world. Adapting to a global business model, of course, does not need actual presence outside of your nation.

The surest way is to look for reliable partners in countries or regions where there is high demand for your products. Mondelez International, the manufacturer of Oreos and Cadbury, teamed up with ChannelSight to sell its products in 25 additional regions, connecting more than 130 merchant websites.

5. The Development of International Shopping

A fascinating truth is that customers are searching for products on the internet outside of their native nation. In fact, 57% of online consumers said they had bought at foreign online businesses in the previous six months.

By region, 63.4 percent of customers have bought online outside of their own country, 57.9% in Asia-Pacific, 55.5 percent in Africa, 54.6 percent in Latin America, and 45.5 percent in North America. This pattern is linked to the globalisation of e-commerce. Don’t forget to invest in infrastructure and technology to assist you to adapt to international buyers when selling to foreign nations.

6. Growth of Online Commerce in The B2B Segment

B2B eCommerce refers to business-to-business internet transactions. When comparing B2B and B2C eCommerce, the B2B market is anticipated to be twice as large in 2020.

By 2022, B2B e-commerce sales in the United States will total $1,184 trillion. The prevalence of B2B means that businesses in the business-to-business segment must strive to simplify transactions, bringing the process closer to the B2C model. B2B transactions are much more complex because customers must go through several different steps of the transaction before making a purchase, including interacting with a sales representative, negotiating terms, and closing a contract.

In other words, B2B businesses must adapt to easier ways to close deals by creating simplified opportunities to interact with customers, manage orders, etc.

7. Personalisation in E-commerce Will Become The Standard

Personalisation in e-commerce has been a booming trend among companies around the world over the past few years. But in 2020 and beyond, personalisation will become an unwavering standard. According to statistics, 33% of customers have terminated their relationships with companies where they noted a lack of or inadequate personalisation.

In addition, personalisation is already an entire marketing strategy. Personalisation in e-commerce is based on a comprehensive analysis of the customer’s personal information, demographics, online behaviour, purchase history, and any other data relevant to online shopping.

There are many ways to incorporate personalisation into your business. For example, you can recommend certain products in your online store based on what they’ve already added to their cart.

8. The Revolution in Mobile Shopping

The mobile market has matured quite a bit over the past few years, and by the end of 2018, mobile traffic reached 70% of total e-commerce traffic.

The desire of customers to conduct transactions without the need for a computer is driving the growth of mobile use in e-commerce. They want to be able to buy anything right away. Shoppers may now explore, evaluate, and purchase items from their mobile devices at any time and from any location.

Mobile shopping will become essential in the next years, with $175.4 billion in sales expected by 2022. This means that your e-commerce company should join the mobile shopping revolution by optimising your website for mobile devices and developing your own app.

9. Voice Commerce at The Peak of Popularity

It wasn’t long ago that new voice control technology was introduced to the world of e-commerce. People are already interacting with companies in new ways because of the arrival of speech technologies like Amazon Echo and Google Home.

Customers have embraced the function, and voice commerce is becoming more popular. Any commercial transaction that takes place by voice is referred to as voice commerce.

This technology has given e-commerce enterprises a new way to sell and expand their businesses. In fact, voice commerce is expected to generate $40 billion in revenue by 2022, and that’s just in the United States. In 2016, Amazon launched voice shopping, allowing customers to purchase Christmas goods via Alexa.

Posted by: Rebecca Carter

Rebecca Carter works as a content writer and provides do my essay service. She has a Bachelor’s Degree in Business Administration and during her study developed an enthusiasm for writing about the latest trends in the business world. When she is not writing Rebecca enjoys being in the mountains and volunteering.


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The Ultimate Guide to WooCommerce Dropshipping

Dropshipping has become an extremely popular business model in recent times. Anyone who does not want to deal with eCommerce shenanigans like shipping, fulfilment, and inventory management will find it to be the perfect fit.

All one requires is an online store to get started. Dropshipping involves the use of a third-party supplier for shipping products to customers and not the seller himself/ herself. As a seller, you only have to pick out products that are likely to sell and market them to the right audience.

WooCommerce offers the perfect platform to take your dropshipping venture to the next level. This guide provides all the details to get you started in no time. Let’s get started.

What Is WooCommerce Dropshipping?

Before we dive deep, it is important to know what WooCommerce dropshipping is. As you might already know, WooCommerce is an eCommerce platform that dropshippers can use for creating an online store and selling a wide range of products.

There are also other popular dropshipping platforms such as Instagram, Big Commerce, Magento, and Shopify. These platforms are used by every drop shipper besides digital marketing services providers.

No matter which platform you decide to use for dropshipping, you will come across three parties, as mentioned below.

  • Seller: That would be you. You get to run the online store, social media platform, and brand. Therefore, you have to market the products, list them, and respond to customer queries.
  • Customer: The customer will pay for the products and has to be marketed to learn about what you have to offer.
  • Supplier: The supplier would handle the order fulfilment after the customer has placed an order through you as they are the manufacturer. Thus, they would ship the product to the customer on your behalf.

Benefits of Dropshipping

Dropshipping offers a ton of benefits. Many eCommerce merchants find it to be the perfect option due to the following reasons.

  • Low Capital Requirements: One of the best things about dropshipping is that it requires minimal capital requirements. You do not have to spend a lot of money to get started. Besides, customers will make payments so that you can place an order with the supplier.
  • Zero Handling Costs: Merchants do not have to hold any inventory or deal with warehousing costs.
  • Shipping Handled by Suppliers: Since suppliers manage inventory, they also take care of the shipping.
  • Easy Scalability: Scaling your store is very easy as you do not have to create the products or warehouse them.
  • Ease of Entry: Since capital requirements and commitment are minimal, you can easily get started on your dropshipping venture. In fact, you can take on the venture from the comfort of your home.

Why Use WooCommerce for Dropshipping?

Now that you know more about the benefits of dropshipping, you must be wondering why you should use WooCommerce. The answer to your question is rather simple. It is very easy to get started with the platform.

WooCommerce is easily the most used eCommerce platform in the world. Its plugin is absolutely free and super easy to set up. However, you would require additional plugins to properly set up the dropshipping store.

Another great thing about the platform is that it boasts a simple and easy-to-use interface. It is quite similar to WordPress, which means that if you have used WordPress in the past, you should have no trouble with WooCommerce.

In addition to the above, WooCommerce has a huge community that you can reach out to for support and resources. As the WooCommerce plugin is open-source, you also benefit from complete control over the store.

What Do You Need To Start WooCommerce Dropshipping?

1. Create a WooCommerce Store

When starting a dropshipping business, you need to first create a WooCommerce store. It will allow you to use the dropshipping extensions. The following steps will help you create one in no time.

  • Head over to WordPress.org or WordPress.com. The latter will require you to create an account and download the WooCommerce plugin. The former will allow you to download WordPress and utilize its functionality any way you want. Thus, it is preferred by those wanting greater control.
  • Next, you need to select a hosting provider, theme, and domain name.
  • Now, you will just need to create the Home, Contact, and About pages.
  • Start adding products similar to how you would add posts on WordPress.
  • Finally, you have to select extensions. You can browse through the WooCommerce website to go through a variety of options based on your needs. To ensure that your dropshipping business is ready, you require plugins for payments, customer experience, taxes, security, marketing, and maintenance.

2. Select WooCommerce Dropshipping Extensions

To make drop shipping easier, you can add the following extensions to your WooCommerce store.

  • WooCommerce Dropshipping: This store management extension allows you to integrate other dropshipping extensions. It even helps you find suppliers and provide them with access to your backend for fulfilling orders.
  • Drop Ship Me: Next, you can also use this extension as it helps you find Ali Express suppliers. The chances are that you are familiar with Ali Express. The extension does all the research work so that you can easily identify the best suppliers.

3. Determine Which Products to Sell

Once you have installed the right extensions, you can proceed with identifying the products that you should sell. Determine a niche that will help you generate a profit. Market research will help go a long way. You can also use Google Trends to find a niche.

Before you jump the gun, you also have to learn more about consumer interest. Facebook Audience Insights will help go a long way. Besides this, you should conduct competitor research to learn about the major competitors.

Create Your WooCommerce Dropshipping Business

After you have gone over our guide, you will know all the basics about WooCommerce dropshipping. Make sure to focus on marketing as customers will not come to you if they do not know about your business.

Always remember that you will need to do more than just create a WooCommerce store to be successful. Create content to attract your target audience and establish trust through customer reviews. It will allow you to reach the top.

Posted by: Shoaib

Shoaib provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Dynamologic Solutions.


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How to change the city field to a dropdown in WooCommerce

Today we will show you how to change the city field to a dropdown in WooCommerce. This works great for those of you who need to set up city-based shipping rates. As you may already know, it is possible to achieve this using my Advanced Shipping plugin. However, the downside of this is that your customers can enter their own values for the ‘Shipping Field’ which means that you’d have to enter any type of variation a customer can enter to ensure the correct shipping cost is calculated and shown at the totals.

The chances are that the customer makes a typo or enters a value that is not recognised by the values you set up for the shipping rates. A possible solution to this is to change the default text input field to a dropdown. This way you will have control over which options are available and the customer can enter, and ultimately, this can reduce the error rate at the checkout stage.

Changing the city field to a simple dropdown

The following code snippet will change the city field to a standard dropdown. You are able to set up both the display value to the customer and the so-called ‘index’ or ‘key’ which is what the ‘City’ condition will match against (when using the Advanced Shipping plugin).

The below code needs to go in your theme/child theme’s functions.php file:

 * Change the checkout city field to a dropdown field.
function city_dropdown_field( $fields ) {

	$city_args = wp_parse_args( array(
		'type' => 'select',
		'required' => true,
		'options' => array(
			'' => __( 'Select from list' ),
			'birmingham' => 'Birmingham',
			'cambridge' => 'Cambridge',
			'leicester'   => 'Leicester',
			'liverpool' => 'Liverpool',
			'london'    => 'London',
			'manchester'  => 'Manchester',			
	), $fields['shipping']['shipping_city'] );

	$fields['shipping']['shipping_city'] = $city_args;
	$fields['billing']['billing_city'] = $city_args; // Also change for billing field

	return $fields;

add_filter( 'woocommerce_checkout_fields', 'city_dropdown_field' );

Let’s take this one step further and make the city select searchable…

Making a searchable city dropdown

If you have a large list of cities then it makes sense to add a searchable field, just like how the Country field works. Making it a searchable field can be done with a few additional lines of code.


// Copy from here

 * Change the checkout city field to a dropdown field.
function jeroen_sormani_change_city_to_dropdown( $fields ) {

	$city_args = wp_parse_args( array(
		'type' => 'select',
		'options' => array(
			'birmingham' => 'Birmingham',
			'cambridge' => 'Cambridge',
			'leicester'   => 'Leicester',
			'liverpool' => 'Liverpool',
			'london'    => 'London',
			'manchester'  => 'Manchester',
		'input_class' => array(
	), $fields['shipping']['shipping_city'] );

	$fields['shipping']['shipping_city'] = $city_args;
	$fields['billing']['billing_city'] = $city_args; // Also change for billing field

	wc_enqueue_js( "
	jQuery( ':input.wc-enhanced-select' ).filter( ':not(.enhanced)' ).each( function() {
		var select2_args = { minimumResultsForSearch: 5 };
		jQuery( this ).select2( select2_args ).addClass( 'enhanced' );
	});" );

	return $fields;

add_filter( 'woocommerce_checkout_fields', 'jeroen_sormani_change_city_to_dropdown' );

This is how it looks with the searchable field:

Setting up shipping rates based on city

With this example, you can more easily set up rates based on the city field. Now you only have one variation the customer can enter instead of many different variations and prevent possibly typo’s. To setup city-based shipping using the ‘City’ condition, you can now enter the ‘key/index’ values set in the above code to match in the condition against what the user selects.

If you need any help setting this up, we’d love to help. Thanks for reading!


Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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6 Ways to Design Your eCommerce Website for More Conversions

The e-commerce industry is getting more competitive by the day. As more e-commerce sites are introduced, you must put in every effort to boost conversions. 

The fact is that the quality of a service or product is just not enough. You also need to look at other factors to increase conversions. One of the ways through which you can do this is through design. The design of your e-commerce website plays a huge role in its success.

With the right design, you can drive more visitors and convert them. Make sure to focus on every part of the customer journey and ensure that the design facilitates the purchase. 

From the moment potential customers visit the landing page, you have to guide them to the relevant product category and the checkout page.

This post takes a close look at the best e-commerce website design practices that will provide your customers with an intentional and delightful conversion path.

1. Include Clear CTAs (Call-To-Action)

To convert website traffic, you have to include clear CTAs. Common examples of ecommerce site CTAs include “Add to Cart” and “Buy Now.” They easily stand out and encourage visitors to act as desired. 

When creating a CTA, you should use unique design elements, well-designed website and contrasting colours. Optimise them to ensure that users can instantly recognise them. The wording should be short and attractive at the same time. The CTAs also have to be aligned with the specific webpage.   

A great tip that will help you craft the perfect CTAs is the creation of a sense of urgency. According to a study conducted by CXL, it was found that e-commerce site conversion rates can increase by more than 330% by adding a sense of urgency.  

For instance, you could include “Final Promotion” or “Amazing Deal” to nudge visitors to make a purchase.

2. One-Click, Simple Checkout for all Customers

By adding a one-click, simple checkout process for all your customers, you get to ensure that they can quickly make a purchase without getting distracted.

It has been found that one-click checkout can help reduce the checkout process by as much as 90%, which is perfect for customers that demand fast service.

As you eliminate extra steps, you will notice a decrease in cart abandonment. This should be reason enough to simplify and streamline the checkout process. 

Now, it is not necessary to opt for a one-click checkout. However, it does not mean that you should streamline the checkout process, as doing so would help increase conversions. A great way to do this is by requiring customers to provide as minimal data input as possible.

3. Provide Different Payment Methods

When it comes to making an online purchase, customers expect to have multiple options. Besides card options, you need to show customers that you are willing to accept digital currencies (Bitcoin), e-invoices, digital wallets, bank transfers, direct debit, and so on.

Even though you cannot expect to provide customers with hundreds of payment methods, you need to make sure that the payment methods you allow are appropriate for your target audience. Learn as much as possible about your customers to provide the right payment methods.

For instance, websites that have average spending of $50 or more should provide debit and credit card-style payments. Make sure to offer the top 3 payment methods for increasing the conversion rate by 30%

4. Include Product Reviews

To ensure that customers are motivated enough to make a purchase, you need to include product reviews. Digital marketing experts claim that product reviews keep potential customers interested. 

When you include customer reviews below or next to the product, you get to show leads that your products or services are trustworthy. There is no better way to drive purchase decisions than by providing customers with reviews. 

Now, it should be very easy for customers to leave feedback. For instance, Amazon does a great job when it comes to customer reviews. It showcases the customer reviews right next to the product that you are searching for.  

5. Add Images

Humans are visual creatures. We tend to notice images more easily as compared to text. Therefore, you must add excellent images of your products or services to boost online conversions. Always remember that a picture is worth more than a thousand words.

With high-quality photos, you can cover every aspect of your product. It would help provide buyers with the confidence needed to make a purchase. They would find the product to be worth their time. On the other hand, low-quality pictures would deter potential customers.

Besides, most site visitors simply look at the pictures and do not read the site word to word. Hence, it should be clear just how important images are in helping you make the right impression on customers.

6. Optimise the Site for Mobile

As more and more people use a smartphone to access the internet, you need to make sure that your website is mobile-friendly. Otherwise, you would lose out on a huge percentage of potential clients. 

Statistics reveal that about half of online traffic is mobile-based. It should convince you to design your e-commerce website for smartphones and other devices. Only when you create a site for smaller screens will you be able to boost conversions.

Moreover, it is vital to keep in mind that phone data can be quite unreliable. It means that the e-commerce site should be mobile-optimised if you want users to make a purchase and act in the desired manner. 

The website load speed should be quick for both mobile and desktop users. It should not be affected by a slow internet connection. Furthermore, you should know that you need to design the e-commerce site differently for both mobile and desktop users. 

Conclusion – Design Your eCommerce Website for More Conversions

Once you have gone over this post, you will be able to design your e-commerce site for more conversions. From adding clear CTAs to optimising the site for mobile, each tip mentioned above is extremely useful. Make sure to take advantage of every tip for the best results.

Posted by: Myrah Abrar

Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for Dynamologic Solutions, Digital Marketing.


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5 Best Web Design Practices To Follow In 2020

In today’s highly competitive business scenario, owning a business website is absolutely essential. In order to make your brand stand out, you need to have an exceptional website.

Who doesn’t want to take their business to the next step? Well, if you wish your brand to grow, then there is a huge list of efforts to make. Any business that wishes to be competitive in this high paced world should definitely opt for a business website.

From getting a highly responsive website designed to maintain your website page speed, everything needs to be taken care of.

But making your business successful isn’t a matter of days. It takes a lot of dedication and effort during a long time to rise and shine. Have a look at my personal post I posted here, you will see the journey I made in making a business a success.

A website is the exact reflection of your business, so make sure that it’s perfectly designed and portrays your business in the best possible way.

This complete guide is dedicated to some of the best web design practices to follow and about how you can get an exceptional website designed for your business:

Here, we will be discussing some of the best web design practices to follow in 2020:

Have a plan

The most important thing before getting started with designing a website is to have an exceptional plan. You can’t just get started with random ideas with no concrete foundation.

Make sure to have a clear idea of the website requirements and then plan out things accordingly. Ensure that your plan meets the needs of your website’s visitors.

Designing a creative website needs a lot of research, planning and effort.

Moreover, it’s highly important to think beyond web design. Well, only a professional web designer can offer much more than just design and coding.

Rather, they can help with overall development as well as the maintenance of the website. It’s something that will definitely help your website to get ranked easily and efficiently.

Well-planned website design will in turn gift you with the best ROI that you are looking for. So, make sure to hire an experienced professional for getting an exceptional website designed for your business.

So, have a clear idea of your own set of goals and challenges that you and your business website are going to face in the long run. This way, you can be quite prepared for it.

So, before you go any further, it’s important to have a sorted plan to work accordingly.

SEO Savvy

Your website does need to be optimised according to the browser, but according to SEO guidelines as well. Having a website that isn’t SEO friendly won’t offer you any benefits in the long term.

Don’t ever overlook the power of optimising your website according to Google’s algorithms. It will definitely help you make your business website rank better in search engines.

If your goal is not only creating a website but creating an online presence that leaves a mark, then SEO is something you should definitely consider.

SEO strategy contains creating quality content, creating backlinks, getting your website ranked well on Google, attracting prospects and converting them into happy customers.
SEO plays a major role in helping your business rank well and reach the top.

Mobile ready

You might be thinking: what does being mobile-ready even mean?

Well, to be very precise, being mobile-ready is about how well a website can be accessed on mobile phones and on different browsers, for that matter.

In this digital age, people are using their mobile phones to search for everything, so your business website needs to be mobile-friendly.

Well, having an experienced designer by your side ensures that your website can be easily accessed on desktops, laptops, tablets as well as mobile phones.

There’s no denying the fact that a responsive web design can work wonders for your business. Responsive websites simply mean that your website can adapt to multiple screen sizes easily.

So, make sure that your website is mobile-ready!

Responsive design

Most people out there are using their smartphones and tablets to browse through different websites. So, you need to make sure that your website is responsive and that it fits the screen of different smart devices properly.

Your website needs to be mobile-friendly, or else visitors who use their smartphones to view your site are just going to bounce back. That’s something you don’t want for your website.

So, make sure to have a professional by your side who can help you create a responsive web design that will work on every device that your prospects are using.

A user-friendly website is something that can make a difference when it comes to your business’ ROI. A professional web designer not only makes your website look amazing but also ensures that it’s responsive, adapting to every device.

So, ensure your website is highly responsive and user-friendly to get the most out of it.

A responsive and optimised mobile site provides a great user experience to visitors. In such cases, visitors are more likely to stay on your website for a longer period. This way, you can keep a hold on the bounce rate of your website and gradually get to decrease it.

Having a responsive website definitely offers your visitors with better user experience. So, if your primary objective is the client experience, then you should definitely consider hiring a well-rated web developer rather than using self-service solutions.

Fast loading

A website should load in less than five seconds or less. So, make sure that your website has the shortest loading time possible.

Make sure to track your website loading speed and work on it if it’s showing any issues.

With fast-loading web pages, the bounce rate of the website gradually decreases. Your website needs to have a low bounce rate.

Having a responsive web design can help you to quickly convert your website visitors or prospects into happy customers.

Fast loading web pages are a plus point for your business website and it’s something that can help your business grow organically.

With all these best web design practices to follow in 2020, we’ll also be discussing some of the good reasons to hire experienced web designers:


By hiring a professional web designer you can expect to get a unique and exceptional website design. So, make sure to hire professionals that can match your specific needs.


Professional web designers are there to offer customised designs that match your set of specific needs and desires. So, if you have a clear idea of how your website should look then you should consider hiring a professional web designer who can bring your dream website into reality.

Responsive web design

In order to get a responsive web design, you need to hire experienced professionals. A responsive website is well designed to work on a mobile device and a computer screen effectively.

Browser compatibility

There are a handful of browsers out there and your website needs to be prepared for all of them. You just can’t deny the fact that not all browsers are created equally. So, your business website must be friendly enough for all the browsers. Make sure to properly test your website on different browsers to get a clear idea of the browser compatibility of your website.

A reliable website

Professional web designers can offer their clients a reliable website. So, make sure to do some research and hunt for someone who can offer you a reliable and error-free website.

Creative minds

Professional web designers are creative in their approach. So, make sure to hunt for creative developers who can get an amazing as well as responsive website designed. Someone who loves experimenting with new web design trends will provide you with the web design that you really need.

Know market trends

Experienced professionals have deep knowledge of the market and are well aware of the current market trends. So, look for professionals that have up-to-date details about their particular field.

Save your time and efforts

A professional web design agency can definitely save enough of your time and effort. You no longer have to worry about how your website will look and how it can be optimised. So, leave it all to the professionals.

Launching your business online can prove to be one of the best marketing strategies. But before that, you need to get the best web development services for your project to make it a huge success.

For a business that is looking forward to leaving its mark in the online world, getting the perfect website designed can make an immense difference.

Smart business owners invest in their websites to bring their online business to the next level. Being the best marketing tool to grow your business, you should consider investing in your business website.

So, take some time, take a step ahead and get your perfect business website prepared.

Hire Silva Web Designs

Are you looking for professional Web Designs / Web Developers? Look no further, we take care of every single step to get your website to tip-top shape and have an advantage over your competitors. From planning, creating, building and launching your amazing new website, we can assure you that you won’t be disappointed with our services.

We offer the full package, such as:

  • Brand design
  • Responsive design
  • CMS systems
  • E-commerce
  • Social Media Marketing
  • Email campaigns
  • SEO (Search Engine Optimisation)
  • App development
  • Hosting
  • Copywriting

and much much more!

We have experts that are fluent in various CMS systems such as…

  • WordPress
  • Shopify
  • Magento
  • PrestaShop
  • WooCommerce
  • SquareSpace
  • Laravel
  • CodeIgnitor


and again, various other CMS systems on top of this!

Interested? Why not start the process and send an email to [email protected] with your requirements and we’ll get back to you with a quote and deliver nothing but the best.

We love working with new customers and we strive through delivering the best quality of work. We’re pretty sure we won’t disappoint 😉

Loved this article? Drop us a message in the comments. \m/ Happy Coding all \m/



Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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16 Mistakes Online Merchants Make and How to Avoid Them (infographic)

With more and more consumers switching to online purchases only, there has been a huge boom in e-commerce platforms. With the various different resources online, you can learn any and everything you need to know about building your business online. Yet, this still takes time, research, hard work, and dedication to making your e-commerce store successful.

There is a significant difference between launching your online store to making a tremendous profit off your products or services. Learning how to market your brand, set up your website, create content, and everything else that impacts online sales can be a daunting task to undertake.

Did you know consumers judge your website in 0.05 seconds after landing on your platform? There are many other shocking truths to the success of e-commerce platforms and Fundera has compiled the most common mistakes online merchants make just for you.

If you are starting your own online store, or upgrading your existing one, here are ways to avoid these mistakes check out our infographic below to learn how to avoid these mistakes.


16 Mistakes Online Merchants Make & How to Avoid Them


Silva Web Designs - Profile

Posted by: Silva Web Designs

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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