The e-commerce industry is getting more competitive by the day. As more e-commerce sites are introduced, you must put in every effort to boost conversions.
The fact is that the quality of a service or product is just not enough. You also need to look at other factors to increase conversions. One of the ways through which you can do this is through design. The design of your e-commerce website plays a huge role in its success.
With the right design, you can drive more visitors and convert them. Make sure to focus on every part of the customer journey and ensure that the design facilitates the purchase.
From the moment potential customers visit the landing page, you have to guide them to the relevant product category and the checkout page.
This post takes a close look at the best e-commerce website design practices that will provide your customers with an intentional and delightful conversion path.
1. Include Clear CTAs (Call-To-Action)
To convert website traffic, you have to include clear CTAs. Common examples of ecommerce site CTAs include “Add to Cart” and “Buy Now.” They easily stand out and encourage visitors to act as desired.
When creating a CTA, you should use unique design elements, well-designed website and contrasting colours. Optimise them to ensure that users can instantly recognise them. The wording should be short and attractive at the same time. The CTAs also have to be aligned with the specific webpage.
A great tip that will help you craft the perfect CTAs is the creation of a sense of urgency. According to a study conducted by CXL, it was found that e-commerce site conversion rates can increase by more than 330% by adding a sense of urgency.
For instance, you could include “Final Promotion” or “Amazing Deal” to nudge visitors to make a purchase.
2. One-Click, Simple Checkout for all Customers
By adding a one-click, simple checkout process for all your customers, you get to ensure that they can quickly make a purchase without getting distracted.
It has been found that one-click checkout can help reduce the checkout process by as much as 90%, which is perfect for customers that demand fast service.
As you eliminate extra steps, you will notice a decrease in cart abandonment. This should be reason enough to simplify and streamline the checkout process.
Now, it is not necessary to opt for a one-click checkout. However, it does not mean that you should streamline the checkout process, as doing so would help increase conversions. A great way to do this is by requiring customers to provide as minimal data input as possible.
3. Provide Different Payment Methods
When it comes to making an online purchase, customers expect to have multiple options. Besides card options, you need to show customers that you are willing to accept digital currencies (Bitcoin), e-invoices, digital wallets, bank transfers, direct debit, and so on.
Even though you cannot expect to provide customers with hundreds of payment methods, you need to make sure that the payment methods you allow are appropriate for your target audience. Learn as much as possible about your customers to provide the right payment methods.
For instance, websites that have average spending of $50 or more should provide debit and credit card-style payments. Make sure to offer the top 3 payment methods for increasing the conversion rate by 30%.
4. Include Product Reviews
To ensure that customers are motivated enough to make a purchase, you need to include product reviews. Digital marketing experts claim that product reviews keep potential customers interested.
When you include customer reviews below or next to the product, you get to show leads that your products or services are trustworthy. There is no better way to drive purchase decisions than by providing customers with reviews.
Now, it should be very easy for customers to leave feedback. For instance, Amazon does a great job when it comes to customer reviews. It showcases the customer reviews right next to the product that you are searching for.
5. Add Images
Humans are visual creatures. We tend to notice images more easily as compared to text. Therefore, you must add excellent images of your products or services to boost online conversions. Always remember that a picture is worth more than a thousand words.
With high-quality photos, you can cover every aspect of your product. It would help provide buyers with the confidence needed to make a purchase. They would find the product to be worth their time. On the other hand, low-quality pictures would deter potential customers.
Besides, most site visitors simply look at the pictures and do not read the site word to word. Hence, it should be clear just how important images are in helping you make the right impression on customers.
6. Optimise the Site for Mobile
As more and more people use a smartphone to access the internet, you need to make sure that your website is mobile-friendly. Otherwise, you would lose out on a huge percentage of potential clients.
Statistics reveal that about half of online traffic is mobile-based. It should convince you to design your e-commerce website for smartphones and other devices. Only when you create a site for smaller screens will you be able to boost conversions.
Moreover, it is vital to keep in mind that phone data can be quite unreliable. It means that the e-commerce site should be mobile-optimised if you want users to make a purchase and act in the desired manner.
The website load speed should be quick for both mobile and desktop users. It should not be affected by a slow internet connection. Furthermore, you should know that you need to design the e-commerce site differently for both mobile and desktop users.
Conclusion – Design Your eCommerce Website for More Conversions
Once you have gone over this post, you will be able to design your e-commerce site for more conversions. From adding clear CTAs to optimising the site for mobile, each tip mentioned above is extremely useful. Make sure to take advantage of every tip for the best results.