The Future of E-commerce: 9 Trends in the Evolution of the Global E-Commerce Market

The e-commerce industry is in constant flux. This introduces a certain fear and uncertainty, but at the same time makes you understand and be interested in the field even more.

Every year: unexpected changes, turns, challenges that can take your business to a new level or, conversely, become a critical point of your e-commerce project.

Regardless of the ups and downs, you face this year, remember that the e-commerce market is booming now. It is getting bigger and more diverse than ever before. This is why we want to present an exclusive overview of e-commerce growth trends in 2020.

I’ve compiled a list of the ten hottest e-commerce trends that will probably push you to new ideas, answer pressing questions, and help make your business even more successful over time.

1. By 2022, Global E-commerce Retail Sales Will be Total $4.9 Trillion.

According to a recent study, global e-commerce retail sales will hit a new high by 2022. From $1.3 trillion in 2014 to $4.9 trillion in 2022, e-commerce businesses may expand by 265 percent. This indicates a future trend of steady growth with no visible signs of a downturn.

However, what’s more intriguing is that e-commerce sales are gradually devouring the worldwide retail industry. E-commerce will account for 17.5 percent of worldwide retail revenues by 2022.

Of course, this share is still a small fraction of global retail sales, but it also opens up more opportunities for growth in the future. To capitalise on this trend, physical stores should start building the infrastructure to move their business from offline to online. And online companies should look for new ways to further develop their brands.

2. Shopping Through Many Channels Will Become More Common.

The usage of many channels will become increasingly prevalent as the borders between the real and digital environments blur. This is evidenced by 73% of shoppers using many channels to shop.

The use of multi-channel promotion by e-commerce companies is an opportunity to determine what, where, when, how, and why people buy.

There are many examples of how multichannel shopping works. For example, people can find all the product information online and then buy in a physical store, or buy items online and pick them up in an offline store. The more channels your customers use, the higher the chance that their average order value will rise. Shoppers who used more than four shopping channels spend an average of 9% more in-store than those who only use one.

Every client interaction point is critical because it compiles all the data into a complete customer story. Keeping track of all your consumers’ interactions with a product or service before they buy will help you better target your marketing efforts and divide your advertising budget.

Make sure you integrate your offline and online venues into a single marketing channel. Create convenient offline outlets for customers who get to know the product online and make offline purchases. You need to develop a convenient mechanism for customers to shop online and pick it up at a point near them. This also means that your offline and online data must always be in sync to make business decisions faster and more efficiently.

3. The Growing Popularity of Shopping on Social Networks

More and more people are shopping through social media thanks to its rapid development. Now social networks have become more than advertising channels. And now people can conveniently and quickly purchase goods on the most popular platforms they use every day.

Facebook, Instagram, Twitter, and Pinterest have already introduced the ability to use product catalogues, which has increased online sales. For example, Instagram has launched a “shoppable post” feature that allows companies to tag products with shopping tags in posts or stickers in stories.

When people click on a product tag on a post or sticker in a story, they see:

  • An image of the item
  • Short description
  • Price
  • A button that, when clicked, takes the person to the site to purchase the item

This tool reduces the time customers make purchases on social networks. There are many other tools with which you can promote products and services on social networks, so take note of this trend in 2021/2022 and start expanding your audience.

4. The Core of E-commerce is Shifting Away From The Western Hemisphere

In 2020, the US behemoth’s share of the overall global e-commerce retail industry is expected to drop by as much as 16.9%. One major factor in the decline is the rise of globalisation and improvements in technology and infrastructure in other regions.

As a result of this shift in focus, businesses must adopt a global approach to provide worldwide accessibility and ease for clients all over the world. Adapting to a global business model, of course, does not need actual presence outside of your nation.

The surest way is to look for reliable partners in countries or regions where there is high demand for your products. Mondelez International, the manufacturer of Oreos and Cadbury, teamed up with ChannelSight to sell its products in 25 additional regions, connecting more than 130 merchant websites.

5. The Development of International Shopping

A fascinating truth is that customers are searching for products on the internet outside of their native nation. In fact, 57% of online consumers said they had bought at foreign online businesses in the previous six months.

By region, 63.4 percent of customers have bought online outside of their own country, 57.9% in Asia-Pacific, 55.5 percent in Africa, 54.6 percent in Latin America, and 45.5 percent in North America. This pattern is linked to the globalisation of e-commerce. Don’t forget to invest in infrastructure and technology to assist you to adapt to international buyers when selling to foreign nations.

6. Growth of Online Commerce in The B2B Segment

B2B eCommerce refers to business-to-business internet transactions. When comparing B2B and B2C eCommerce, the B2B market is anticipated to be twice as large in 2020.

By 2022, B2B e-commerce sales in the United States will total $1,184 trillion. The prevalence of B2B means that businesses in the business-to-business segment must strive to simplify transactions, bringing the process closer to the B2C model. B2B transactions are much more complex because customers must go through several different steps of the transaction before making a purchase, including interacting with a sales representative, negotiating terms, and closing a contract.

In other words, B2B businesses must adapt to easier ways to close deals by creating simplified opportunities to interact with customers, manage orders, etc.

7. Personalisation in E-commerce Will Become The Standard

Personalisation in e-commerce has been a booming trend among companies around the world over the past few years. But in 2020 and beyond, personalisation will become an unwavering standard. According to statistics, 33% of customers have terminated their relationships with companies where they noted a lack of or inadequate personalisation.

In addition, personalisation is already an entire marketing strategy. Personalisation in e-commerce is based on a comprehensive analysis of the customer’s personal information, demographics, online behaviour, purchase history, and any other data relevant to online shopping.

There are many ways to incorporate personalisation into your business. For example, you can recommend certain products in your online store based on what they’ve already added to their cart.

8. The Revolution in Mobile Shopping

The mobile market has matured quite a bit over the past few years, and by the end of 2018, mobile traffic reached 70% of total e-commerce traffic.

The desire of customers to conduct transactions without the need for a computer is driving the growth of mobile use in e-commerce. They want to be able to buy anything right away. Shoppers may now explore, evaluate, and purchase items from their mobile devices at any time and from any location.

Mobile shopping will become essential in the next years, with $175.4 billion in sales expected by 2022. This means that your e-commerce company should join the mobile shopping revolution by optimising your website for mobile devices and developing your own app.

9. Voice Commerce at The Peak of Popularity

It wasn’t long ago that new voice control technology was introduced to the world of e-commerce. People are already interacting with companies in new ways because of the arrival of speech technologies like Amazon Echo and Google Home.

Customers have embraced the function, and voice commerce is becoming more popular. Any commercial transaction that takes place by voice is referred to as voice commerce.

This technology has given e-commerce enterprises a new way to sell and expand their businesses. In fact, voice commerce is expected to generate $40 billion in revenue by 2022, and that’s just in the United States. In 2016, Amazon launched voice shopping, allowing customers to purchase Christmas goods via Alexa.

Posted by: Rebecca Carter

Rebecca Carter works as a content writer and provides do my essay service. She has a Bachelor’s Degree in Business Administration and during her study developed an enthusiasm for writing about the latest trends in the business world. When she is not writing Rebecca enjoys being in the mountains and volunteering.

 

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5 Rules for Writing Sellable Text on Social Media

The use of social media is inextricably linked to the life of the modern man. They are used for both personal and business purposes. Successful entrepreneurs have long used social media platforms to generate a client base by publishing reviews, recommendations, and other content. Do you know how to create sales copy for social media?

If you decide to open an online store, you will undoubtedly need to fill it with appealing content to attract customers. The issue is that young entrepreneurs are not always aware of content quirks that can convert a potential client into a buyer.

Many of them search for custom writing reviews ratings for someone to entrust this mission to, while others learn to write it themselves. Remember that before contacting a specialist, you should think about how your post will look and then tell him about your ideas. Discover five rules that will assist you in creating a sellable text with minimal effort.

What Is Sellable Text?

A sellable text is a text that makes a reader take a specific action, namely – purchasing a service or good. The primary goal of such a text type is to sell no matter whether it would be through storytelling on a website or a short post on social media. If you need writing assistance to create efficient content, you can get it from the Best Essay Writing Company, which is made up of writing service reviews that will assist you in making a decision.

A well-written text can persuade the client to make a decision, resulting in increased sales. How do you write a text that will be perceived correctly by the buyer and persuade him to make a purchase?

How Do I Write A Social Media Post For Sale?

There are numerous models for writing a sellable text for social media. Here are the four most popular:

AIDA

This model is commonly used not only for the creation of sellable text but also for the creation of any marketing tool. Its main goal is to “guide” a potential client through four stages, each of which serves a different purpose:

  • A – attention. In the beginning, one draws the client’s attention and does everything he can to keep the client’s attention on a product/service;
  • I – interest. The second stage entails piquing the client’s interest and persuading him to read the entire text;
  • D – desire. In the third stage, a client’s desire is elicited through the presentation of benefits and privileges;
  • A – action. It is a call-to-action stage with a message to buy something.

PMPHS

Almost every marketing book includes the phrase “Find the client’s pain and press this point.” This model is based on the concept of “pain.”

Just do not think you have to hurt the client. The most important thing you should do here is to figure out what is bothering the client right now – his “relevant pain.” You can use it to offer a solution via a sellable text.

The model is made up of the following components:

  • P – pain. Concentrate on the problem that the client is experiencing;
  • M & P – more pain. Make the client “feel” the pain by exaggerating the sense of pain;
  • H – hope. When the client begins to experience a range of emotions, use them to give him hope that everything will be okay;
  • S – solution. By selling your product or service, you can provide a solution to a problem.

SES

Many people make a purchasing decision after hearing about someone else’s experience. This peculiarity serves as the model’s foundation:

  • S – story. Tell an exciting story to a potential client.
  • E – experience. Share your experience in resolving a specific problem.
  • S – solution. Highlight the solution you used to solve a specific problem that your clients may face.

PAS

This model is similar to the above-mentioned ones:

  • P – problem. Describe the problem.
  • A – agitation. Deepen the problem so that the audience feels it is very important, acute, and difficult to solve and use emotions to paint a vivid picture.
  • S – solution. Show the solution to the highlighted issue.

5 Secrets You Should Know To Write A Sellable Post

Sellable texts fall into several categories:

Promotions and Contests

Promotional texts have a positive impact on potential audiences and generate a steady stream of new subscribers. The most important thing to remember here is to create a header with all of the necessary information (specifics of the action, conditions and prizes). The name of the contest or promotion should be unique, catchy, and memorable.

Thematic re-posting

A re-post from another member of the public has a positive advertising impact. Put the entry in a similar category. The text itself should be creative and intriguing, but it should not be too long. One, maximum, two proposals are required, in which all information must be stated.

Polling

A poll is also a type of content that can make your clients make a purchase. People are always interested in hearing other people’s perspectives, and they are eager to take part in the survey.

Tell a brief story about your company and solicit feedback from your subscribers. Following the reading of the reviews, you will be able to improve the company based on the audience’s wishes.

Branding

Make sure that all the texts you post are related in theme and have their own unique style. Examine which publications are the most popular with your clients and use the corresponding writing style.

Call To Action

Whether you are posting a survey, a promotion notice, or any other type of content, try to use words that entice potential customers to take action. Do not forget to include information about where they can order the goods or how to obtain a specific item or service.

Include the company’s address, phone number, and links to all of your social media accounts.

When working on a product sellable project, keep one thing in mind: selling text requires consistent practice and knowledge of the fundamentals of copywriting. It usually takes more than an hour for a professional, if not a day, to create a piece of writing that will work. One can return to generating sellable text many times, and each time there will be something to improve on.

Posted by: Gregory V. Chapman

Gregory is passionate about researching on new technologies in both mobile, web and WordPress. Gregory in love with stories and facts, so Gregory always tries to get the best of both worlds.

 

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What To Put On Your Instagram Bio To Achieve Your Conversion Goals

If you’ve ever wondered what to put on your Insta bio, you aren’t alone. Many brands struggle with this question as they create their Instagram marketing strategy. They know their Instagram bio is important — but they aren’t quite sure how to optimise it to get conversions.

The good news: When you know what you need to include on your IG bio, it’s not difficult to create one that’s stellar. Keep reading to learn exactly what you need to include in your company’s Instagram bio so you can attract the right kind of followers and turn them into loyal, committed customers.

Bio Elements To Help Achieve Your Conversion Goals

Before you can decide what to put on your Insta bio, you need to make sure you have a business Instagram account. This type of account has several extra features that are helpful to brands marketing themselves on Instagram — you can promote posts, track how they’re performing, and more.

When your business account is set up, you can move on to creating your Instagram bio. You might be tempted to type out your slogan and leave it at that. But there’s a lot more that goes into a good Instagram bio than you might think. From a unique selling point to your location to a call to action, it’s essential to think carefully about every aspect of your bio so you can get as many conversions as possible. Here’s what you need to put on your Instagram bio to achieve your conversion goals.

Unique Selling Point

A unique selling point helps people understand what’s so special about your business. What does your company offer that other companies don’t? That’s the question a unique selling point aims to offer. USP’s have been around since advertising campaigns in the 1940s, and they’re the best way to differentiate your business and help you stand out in the marketplace.

Your USP is an integral part of your branding. This unique selling point isn’t just a slogan — it’s something that’s woven into the very fabric of your business. Your USP meets a specific need that your customers have. This means that before you can define your USP, you need to understand the needs that your ideal customer has.

In order to create a strong USP, you also need to make your product or service sound attractive. Your USP will help you achieve conversions by making your product sound irresistible to the people who need it most.

When you have your USP in place, it will help define your marketing strategy and efforts, including the marketing work you do on social media platforms. Your unique selling point isn’t meant to be a secret. You need to make your USP as widely visible as possible — and one great way to do this is by putting it in your Instagram bio.

Let’s take a look at a few examples, starting with So Delicious Dairy Free. There are a lot of ice cream brands out there, but So Delicious immediately explains what sets this brand apart: Its products are dairy-free, thoughtfully crafted, and aim to nourish your soul, not just your body.

NYX Professional Makeup also includes its value proposition in its Instagram bio. The cosmetics brand explains that it’s different from other makeup brands because it’s committed to being cruelty-free and inclusive.

Finally, another brand that does a great job including its USP on Instagram is Petco. This pet store tells you two things — it’s obsessed with pets and is committed to helping you care for your pets by not selling any food or treats that include artificial ingredients. For an audience of pet owners who want to give their pets the best care possible, this is a pretty convincing USP.

Location

Don’t forget to include your location in your Instagram bio! This is especially important for brands that have physical stores. You want potential customers to know where you’re located so they can stop by. And even if you don’t have a physical store, you can still add your location. Service-area businesses (where employees travel to customers to provide them with services) can still benefit from having a general location in their bio, even if you need to be vaguer (‘Chicago’) versus listing a specific street address.

How do you add your location in your Instagram bio? Edit your profile and choose ‘Contact options’. Then you can add the street address, city, and zip/post code of your business so your followers can see where you are on a map.

Even if you don’t have a physical address to share, you can still indicate your address in your bio. For example, Ponce City Market makes sure that its customers will know where to go. This company includes its location in its bio two additional times beyond the official address.

Here’s another example. La Monarca Bakery has 12 locations in the Los Angeles area. So instead of including just one address, the brand explains in its bio that it has 12 locations open in L.A. Then customers can find the one nearest to them by visiting the bakery’s website or shooting them a quick message.

Hey Groomer Mobile Pet Service is an example of a service-based business that includes its location in its Instagram bio. Since this mobile pet grooming service doesn’t have a storefront, it simply includes ‘Miami, Florida’ in its bio so that people in that location know to reach out.

Including your location in your Instagram bio is a smart way to get more conversions. Potential customers will have no doubt about where you are and where you will go.

Call To Action

When it comes to what to put on your Insta bio, a call to action (or CTA) is extremely important and shouldn’t be overlooked. CTA’s in your Instagram bio typically appear as a short phrase or sentence asking readers to do something (most commonly, to tap the link in your bio). If your Instagram bio has all of the other elements to be successful but doesn’t have a CTA, you’re missing out on a valuable opportunity to drive website traffic and get more sales.

What does this CTA look like? The Parks Project includes a line in its bio that says ‘Tap here to shop our Sunrise Collection’, encouraging followers to click the link and browse products.

Pottery Barn Kids tells profile visitors to click the link to shop its feed, with a handy arrow pointing toward the place to click.

Your CTA doesn’t always have to be explicit. If you’re running out of space in your bio, try using a simple emoji to do the trick. Pressed Juicery indirectly asks Instagram users to click the link in its bio by using an emoji that points toward the link.

You can also think about your CTA more broadly. You don’t have to ask people to click the link in your bio — if there’s something else you’d like them to do, include a CTA for that. For example, Dermae asks users to tag #dermae for a chance to be featured on its account.

When it comes to what kind of CTA to include in your bio, the sky’s the limit. This is an easy way to get more conversions from your Instagram marketing efforts.

Link

The final step to getting more conversions through Instagram is to include a link in your bio. Since your website is most likely where the conversions happen, you need to give your customers a way to get there.

Add a link to your website homepage, or if you have a specific product you’re promoting, to a product page or your online shop. You can also use a link in bio tool to promote multiple pages at once. Using a link in bio tool is a smart way to get around Instagram’s one-link-per-bio rule. With these tools, you can create a customised landing page that offers a list of links for your followers to choose from. You can choose which links to put at the top of your list and which links to prioritise by making that CTA button move to catch the eye.

Some tools alternatively give you the option to create a clickable Instagram grid so your followers can shop from your feed. Food brand Cappello’s uses this type of tool, allowing Instagram users to shop each individual photo.

Link in bio tools are a smart way to get more conversions — you can promote multiple sales at the same time and give your customers access to every link they need.

Optimise Your Instagram Bio

Now that you know what to put on your Insta bio, it’s time to create your own. Optimising your bio is one of the best ways to make a good impression on potential customers and encourage them to engage with your brand. Use these valuable tips to create an Instagram bio that will help you achieve your conversion goals!

 

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Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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Easy-to-follow Digital Marketing Strategies for Business Owners

In the modern world, every company should be on the Internet. Being on the Internet is the fastest way to grow your business and have an explosion of sales. It is also an easy way to continually sell without having any salespeople around. A big factor in success on the Internet is your knowledge of digital marketing. You must understand what it takes to get customers online through various marketing channels. There are many considerations that need to be made, but here are some strategies that will keep you ahead of the competition when you are marketing online.

Know Your Desired Outcome

The first step to success is knowing your desired outcome. Your digital marketing campaign should always have a goal. Everything you do needs to be a means to that end. For example, if you want to start a Facebook campaign then you need to understand how this will fit into your overall goals. Without this fundamental understanding, you will be rolling around in a sea of nothing with no goals. So the first step is to set your goals.

Find Your Potential Customers

A business is nothing without customers. Before you find customers you have to know who they are. You have to be able to understand fundamental questions about your business such as the people you are targeting. You have to understand them at a deeper level so you know their behaviours and dreams. There are many hangout spots on the Internet, and you should be able to understand where your potential customers are hanging out. By getting this information you are less likely to waste money on advertising to people who aren’t your customer base.

Related Article: 5 Tools To Boost Your Conversion Rates

See the Competition

Once you have figured out your customer base, then is all about knowing your competition. Your competition will play a large role in whether you are successful or not. After all, they are fighting you for the same customers and your success depends on your ability to out match them. Winning on the Internet means researching your competition and seeing what their strengths and weaknesses are and how you can take advantage of those weaknesses.

Delegate to Your Team

Utilising your team is also essential in the digital marketing realm. Making sure that everyone on your team knows their role will help things move smoothly, and the team will be like a good world machine. Making sure that the people assigned to certain roles have expertise will also help things go along faster.

Use Search Engine Optimisation and Marketing

Search engines are often the best ways to get traffic to your website. Most people start their search online with a search engine. There are multiple ways to utilise search engines to find customers. You have SEO and SEM. You can either by advertising spots on various keywords or you can optimise your website to rank near the top of a search engine. Both methods have potential downsides, but also an amazing upside. For example, you can get traffic instantaneously by using SEM or you can build long-term traffic for free with SEO. Both strategies should be a critical part of your marketing endeavour.

Be on Social Media Sites

Most people hang out on social media sites. Having a strategy for marketing to people on social media sites will take your digital marketing efforts far. You have to understand the platform and know what to do and what not to do. For example, sending inspirational images on Instagram could help boost your traffic immensely. On other social media sites, this would not work. Being able to match the strategy with the social media site is a critical part of your success.

Related Article: How to Boost your Social Media Using WordPress

Have Great Content

Content is how people interact with your website. You need to have great content that resonates with the reader in order to keep them engaged. If they don’t finish your content, then you won’t get them to stick around long enough to be a customer. Having content that will keep them around should be your top priority. Hiring dedicated content marketing staff can also be helpful.

Don’t Forget Their Mobile Devices

Most people browse the Internet on their mobile devices. Your website and other digital marketing campaigns must be mobile-friendly. This means they should load quickly and display correctly when being browsed from a mobile device.

Send Them an Email

Email marketing should be a fundamental strategy for your business. Having their emails allows you to reach out to them and build trust and a long-term relationship. This will help you when you go to ask for the order later. Email marketing is one of the few ways to truly have your own customers online.

Use Analytics

Understanding analytics will help you get very far in Internet marketing. Analytics is the data collected from user information. This can tell you trends and how certain visitors behave on your websites. Using this information, you can optimise your websites to improve conversion rates and your ROI.

Digital marketing is difficult. However, by following these easy to understand instructions you can build your own empire online. As a business owner, crushing the competition will become easier and you will be able to outperform them no matter the channel.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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How to Boost your Social Media Using WordPress

If you’re in charge of your company’s social media presence, you already know engagement is hard to achieve – not only when you have just a few followers. Even if your fan base is already quite large, it’s hard to keep track of all the metrics that can help you make decisions. Those decisions can range from content, to what types of media you should use, or even on which networks you should be active. There are plenty of articles justifying why you should use each network, but, in the end, it all boils down to your target audience and their interests – and only you know that. Or maybe you don’t. However, even if you have issues trying to pinpoint to whom exactly you should try to sell your product, using the right tools can go a long way.

This is why we wrote this article about a few tools you can integrate on WordPress which will help you make the right decisions regarding your social media presence. A few of these tools have been around for a long time, but they have stood the test of time and, using them through WordPress, you’ll have a much more holistic view of what works and what doesn’t when it comes to your social media efforts.

So, let’s go!

1. Sprout Social

Sprout Social will really suit you if you need cross-channel analysis for all your social networks: Facebook pages, Instagram, Twitter, Pinterest… the list goes on and on. You can also get detailed insights for each network you’re using, which is useful as well. It all depends on what you want to track and why. Sprout Social also has reporting features that can give you actionable insights into what you should be doing on each network you’re on to be successful. Sprout Social has been around for quite a while, so you’ll see it will help you a lot with your social media strategy. It provides you with target audience demographics, industry influencers, campaign performances, voice sharing, and analyzing consumer sentiments, among other useful metrics. Plus, its reports are easy to read and understand, which means that you don’t have to be a data guru to figure out what should be your next steps.

2. Hootsuite

If you’re a Social Media Manager, you’ve probably used Hootsuite at some point. Most people go for it because of its amazing scheduling features, which allow you to connect all your social media accounts under one app so you can post on each one of them without having to sign in constantly. Although most social media networks have scheduling features, it’s still much easier to do it from Hootsuite. On Hootsuite, you can just log in to your account and have a comprehensive view of all your social media networks at once. You can also use it to get your feeds from all social media, answer messages and mentions, and much more. On another note, it also has a free version if you’re not going to need to connect to many accounts. If you need more than what the free version offers, you can get a Professional account starting at $25 per month.

3. Buffer

Buffer has grown quite a lot ever since its inception. In the beginning, it didn’t give you much control – you’d just feed it with content and it would automatically deliver your posts. These days, it has Buffer Publish, which is pretty self-explanatory – much like Hootsuite, it allows you to schedule posts across your several social media accounts. However, it also has Buffer Reply and Buffer Analyze. Buffer Reply helps you get in touch with the people who engage with your content. Buffer Analyze is an Analytics tool that provides you with insights about which of your posts get a better engagement, which media most resonates with your audience, and much more. Plus, its free version has plenty of useful features, allowing you to add up to three social media accounts and schedule up to ten posts at once.

4. Awario

This tool hasn’t been around for so long as our first three choices, but it is quite useful to analyze your brand scalability and value. It researches mentions and reviews about your brand automatically, so it’ll deliver interesting insights about how you can not only make your social media better but also your product. This tool can go through thirteen billion pages every day, which is quite impressive. It also helps you find useful backlinks, providing you with themes for guest posting and content. Another useful feature of Awario is its social media influencer finder, which allows you to figure out which people are best to talk to about your product and who are the most reputable writers and influencers in your niche.

5. Buzzsumo

Buzzsumo is quite different from the other tools we mentioned so far, in that it mostly figures out which are the most popular posts across a large number of social networks, such as Facebook, Twitter, Instagram, and Reddit, just to mention a few. The fact it searches Reddit as well is quite a good indicator since Reddit is an aggregator that has information about all possible niches you could think about. It provides you with highly customizable search parameters and filters, allowing you to focus only on what matters for your brand. It also helps with influencer info and social backlink data, which are very actionable insights for your social media strategy.

6. Google Analytics

Even though Google Analytics is not a social media tool per se, its features include settings that allow you to track your social media campaigns and get to know which social media networks are bringing more users to your WordPress website. Using it, you can also find out which social networks provide you with the biggest ROI. It allows you to use UTM parameters to track and measure which networks and social campaigns are getting you more traffic into your website. It also offers a comprehensive report feature which can be used to track social media info such as how many people who subscribed to your newsletter came from your Twitter account.

7. Brand24

This is a tool for companies who are really invested in getting that Social Media ROI. First of all, it has no free version, but its pricing plans are reasonable and its tools are completely worth your money. Brand24 has been around for ages and it keeps on improving. It has a social search feature that automatically looks up your most important keywords and helps you stay ahead of the competition with Custom Alerts that have plenty of possible customizations. If you want to get serious about Social Media, Brand24 is a must-have for your company. It measures an enormous number of metrics including social media reach, engagement, sentiment analysis, the volume of mentions, and so on. Other key features of Brand24 include influence, trending hashtags, and many other KPIs you can measure.

Conclusion

This article’s goal is not to help you pick one tool that will help you figure out which way your social media efforts should go. Actually, our recommendation is to try all of these tools that seem right for you and go from there. Even with the paid tools like Brand24, you can get a free trial to experiment and understand what works for you. With this article, we’re simply aiming at helping you get the most out of social media by using analytics and figuring out which KPIs work best for you. For some brands, Twitter retweets are all that matters; for others, LinkedIn engagement is where it’s at. You also need to understand at which times of the day, and during which days, should you post. There is not a cookie-cutter approach for social media engagement and ROI; each brand has the right combination of tools and KPIs that work and you only get there through trial and error. However, the tools we mentioned above should give you the insights you need to make the right decision. What are your thoughts? Let us know!

 

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Posted by: Vanessa M

Vanessa Marcos is a writer and social media manager whose passion is copywriting and getting words together to create new stuff. #creativewriting #copywriting Love her writing? Find out more at Calma Copywriting.

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