If your company has a website, you have probably questioned yourself before about why you don’t get as many conversions online as you would expect to have. As you might already have noticed, converting page sessions into sales is not that easy. You need information about how your users are accessing the site, on which pages do they usually leave the website, and how do people use the buttons and the rest of the content on your website. You also need ways to test any changes you make, especially through A/B testing (two different landing pages used at random so that you can know which one works better) and analytics apps that will offer you more insights about how people are using your page. Read on to find out more about five tools we recommend for conversion rate optimisation.
Hotjar is quite a useful tool for figuring out how people are using your website. Have you ever wondered where people scroll through on your page and where they are most likely to click? This tool offers you a sort of heat map which will show you where people are running their mouse through. Doesn’t seem too impressive? What if you were to change your buttons and place them where you know people are most likely to click? Hotjar can be quite effective in helping you turn those visitors into customers. If you want a business account, the pricing will depend on the number of page views you want to track, starting at around $99 per month up to $289. However, you can get a free trial version for 15 days and then decide to use just the basic plan, which is free forever. This tool will help you change your online page and gear it towards maximum conversions, which depending on your product and the number of visitors might be worth the Business account – this type of account can track up to 120,000 page views per day. Imagine if you could turn at least 20% of those page views into sales – Hotjar would pay for itself and still give you a massive margin.
Visual Website Optimizer
This tool refers to itself as an “All-In-One Optimization Suite”, and it is quite a powerful tool for visitor research that offers you a large amount of data on how visitors are accessing and making use of your page. It also helps you with creating a plan for optimisation and it allows for running A/B experiments (which we mentioned in the introduction). A lot of large companies like eBay trust Visual Website Optimizer, which should tell you straight away that it is quite a powerful tool whether you’re a small start-up or a large company looking into increasing profits even more. This is a tool built by professionals for professionals, its main goal is improving the users’ experience. By improving user experience, you achieve your sales goals. Easy, huh? The Visual Website Optimizer also says it will make you “walk in the shoes of your customers”, with everything that entails (well, maybe not everything, but then again, that might be a good thing). Other than all this, this tool uses an API that will integrate seamlessly with whatever third-party applications that you are using on your e-commerce page and it claims never to slow down your website, which we find to be quite important. After all, who would want to use a slow site that keeps breaking down? About that, you might want to check our next suggestion. It’s quite well-known by now, but we couldn’t make a list of tools for boosting your conversion rates without mentioning this one.
Google Analytics can’t be left out of any list that aims at improving user experience. With so many metrics available for free on this platform from Google, the problem will be discovering what to do with so much data. Although it might not be the most intuitive tool out there, Google Analytics is like a Swiss Army Knife of website analytics – it has more tools than you’ll probably ever need, but you never know when any of them will come in handy. It offers you real-time metrics like the number of users online, the amount of sales for a certain period of time (including a comparison to the previous period), your conversion rate, the number of sessions, traffic channels, sources and mediums for your traffic, the times of day your page gets the most users, countries, devices… and this is all in the home page, so imagine the powerful tool Google Analytics can be when used correctly. After the latest changes, Google Analytics has become a lot more easy to navigate, so that you don’t need to have any specific set of skills to understand its data. It also offers plenty of insights into your audience, like their demography (which is quite useful for designing digital marketing campaigns, since you will know the type of person you’re talking to with your advertising efforts), user behaviour and a lot of information into the conversions you are already getting. If you already use Google Ads, it is of the utmost importance to integrate it with Google Analytics – it will give you an even better understanding of how your ad campaigns are performing and how your website and Google Ads fit together. With so much data available from Google Analytics, you will be able to put together an action plan to improve your conversion rates and monitor them more sufficiently. With Google Analytics you can set up conversion goals to monitor specific things on your website. If you are using an e-commerce store, you can set up e-commerce tracking. The e-commerce reports allow you to analyse purchase activity on your site or app. You can see product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other data.
You might have already heard about Survey Monkey, but even if you did, you might not think it applies to your business. After all, not everyone needs to conduct surveys, right? Wrong. Your company can benefit from Survey Monkey and its ever-growing features, like intelligent surveys which change according to the answers given on each question. You can use it to test employee satisfaction anonymously – after all, happy employees also lead to more sales. As you probably have heard before, if you pay peanuts, you get monkeys. Your employees need to be engaged in the company mission to help you achieve more and more sales, and to keep them engaged they need to be happy working for you. But obviously that’s not what Survey Monkey is all about. You can also apply it with users of your website: if you figure out what is working for current visitors to turn into customers ready to whip out their wallet, and what isn’t, you’ll have much larger insight into how to get more people buying your product. You can customise your surveys to best suit your needs into understanding more about the opinion buyers have about your product and what made them buy it, which always helps in how to get more people to buy it. You can also run a survey on your visitors and figure out how they’re using your website through their own words.
Qubit offers you the chance to personalise your website to your customers’ needs. In a world in which almost every company seems to have a website, personalisation has gained momentum, especially in the last years. It focuses on giving customers the best possible experience with your website, which leads to more sales. After all, no matter what your product is, the best way to sell it is to find common ground with your customers and let them know they are important – they matter to you and each customer is not just another number in a sales report. Qubit allows you to do customer segmentation, product recommendations (which we know, from websites like Amazon, that it works like a charm to achieve more sales), product discovery (which works a bit like product recommendations, but a lot more open to customization according to the customer who is visiting your website), testing and optimisation, omnichannel personalisation and data integration (which allows you to put your data to work for you). All things considered, Qubit is a tool that might be quite worth it. Book a demo on their website now and find out just how good it is for improving your conversion rates.
These are just five of all the conversion rate optimisation tools out there. There can be much more worth trying, but these are our top five in terms of how they can help you achieve more conversions on your website right now and in the long term. Have you ever tried any of these tools? What did you think of it? We want to know, and we’re ready to answer any questions you might have about any of them!