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The importance of a Mobile-Friendly Website Design

Every year, there are more and more mobile users. It is more important now than ever to have a mobile-friendly website design. This will bring in more traffic to your site, create a better user experience, and most importantly increase your conversions.

Having a mobile-friendly website design will impact your bottom line, and I want to provide some big reasons why it is important.

Most traffic comes from mobile

According to Hosting Tribunal, 90% of all internet users have a mobile device. This has increased drastically over the past few years and will only continue to climb. 2018 was the first year that we have had more online searches performed on a mobile device than a desktop.

Currently, about 52% of searches come from a mobile device. This is an important number to monitor because it is changing the way businesses bring in clients or customers. If you do not have a mobile-friendly web design, you are missing out on more than half the traffic you could be getting. This alone is a big reason you need to be sure your website can be used on mobile devices.

Mobile usability affects SEO

Due to the increase in mobile internet usage, having a mobile-friendly website is an SEO ranking factor. Google specifically has switched to mobile-first indexing, which means that they index websites based on the mobile version of their site. Even the traffic you would receive from desktop users will decrease if you do not have a mobile-friendly website.

Having a mobile-friendly website will help you receive more traffic from both mobile and desktop users. Although SEO strategies are different depending on the niche and business, mobile usability is always important. For example, to implement chiropractic SEO, useful information about chiropractic treatment will be helpful. However, you still need to have a website that will provide a good mobile user experience.

Provides a better user experience

Even if you do not have a mobile-friendly website design in place, users will still probably land on the mobile version of your site. This will mostly be from any promoting of your article, and not so much organically. This can drive a lot of traffic away if mobile users are not able to navigate your site.

Today, user experience is more important than ever. It affects your SEO, conversions, and your bottom line. If you can get a leg up with your user experience by having a mobile-friendly website, this is going to bring in more revenue for your business.

Trust/Authority

Having a mobile-friendly website means more than just receiving more traffic and providing a better user experience. It is important to have a mobile-friendly website to establish trust and authority in your niche. It is going to help your business be successful if you are seen as an expert in your industry, and having a mobile website is a step in the right direction.

This is going to have a different impact depending on what industry you are working in. If you are working in a niche where business owners do not spend much time working on their websites, you can make your business stand out by having a mobile-friendly website.

On the other hand, if you are working in a niche where website owners do spend a lot of time on their website, it becomes more of a necessity. In this scenario, you will need to have a mobile-friendly website to be sure you are not left behind.

Increases Conversions

Having a mobile-friendly website will have a big impact on your conversions. We know that over 50% of traffic comes from mobile users. Think about how many conversions you are missing out on without having a mobile-friendly site.

Not only will your conversions come from the increase of traffic you will receive, but it will also come from the trust and authority you have built by having a website that users can easily use on mobile and desktop. When users have a better experience on your site, they will trust your company more and be more willing to buy from you.

Conclusion

Having a mobile-friendly website can make a huge difference to your business. More and more people are using mobile devices every year, and if you don’t have a mobile-friendly website, then you are missing out on a lot. Since 2018 more users perform online searches from a mobile device than a desktop.

Depending on how your website is set up, you could look into redesigning your website to make it more mobile-friendly. This can take a lot of work but can make it easier to put together a mobile design when your website is built for it.

Having a mobile-friendly site will help with SEO and will provide a better user experience for your website visitors. When users have a better experience on your site, it will help them trust your brand and in turn will increase your conversions.

Posted By: Tyler Nalbach

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