Well, you just can’t deny the fact that the web has dramatically changed the world over the years since its inception. Giving us the power to craft some fantastic experiences, the web has turned out to change our reality.
A well-designed professional website is an asset for business owners. Apart from being an important part of online marketing, a website acts like a mirror of the brand.
It creates the first impression in the minds of potential customers, so make sure to make the most out of it.
So, in this complete guide, we’ll be focusing on the trends that are going to dominate the web design industry.
It is a common saying that change is the only constant. Design trends prove that in many ways.
Web design trends never stop evolving and in this article, we’re going to discuss the ones that can help businesses grow and thrive.
So let’s shed some light on a few of the innovative web design trends that are going to rule 2020:
The dark mode trend took 2019 by storm and it’s all set to rule 2020.
The clear bold fonts on the dark themes improve all designs. Not only does it look stunning, but it also makes different elements of the design more appealing. The right kind of colour combination plays an important role in making your website catch your users’ eye.
This low light user interface helps to reduce eye-strain by adjusting the brightness as well.
“Designing the Truth”
You might be thinking, what does this even mean? Well, our present reality has introduced the concept of “post-truth” into mainstream culture, making us doubt ourselves and our perceptions. Framing and portraying unrealistic lifestyles for gaining viral traction is something that many internet users are doing in this highly competitive world.
But that’s not how it should be. The real beauty lies in true life, in all its ugliness. True life might not be as perfect as it is portrayed on your Instagram timeline, but it is the only thing we can hold on to.
In 2020, one of the most interesting trends is that post-truth is crumbling. People are interested in those who “serve realness”, not some other fake fairytale life.
There is no doubt that 3-D visuals can delight the viewers. But the only thing that was holding this trend from taking the market by storm was its costly price tag. But that’s not an issue anymore. Web devs can now easily employ 3-D rendering design to improve effects and to make the whole look more appealing and satisfying.
This makes complete sense, especially in the era of virtual reality. Stepping away from traditional design and landing into the land of 3-D illustrated artwork is something that can help brands stand out in a reality in which 300 new websites are created every minute.
The year 2020 is expected to witness even more immersive 3-D design.
The Spark of Split Content
This split design technique looks quite clear and has the power to showcase the message in a well-organised way.
Mix-matching the image along with text in a smart way can make a strictly business website look appealing.
Being a traditional yet smart way of portraying a message, this design trend is going to continue to draw attention. Splitting the screen by separating text and image can work wonders for you.
The Beauty of Abstract Illustrations
It is certainly true that illustrations bring life to any website design.
Smart and interactive illustrations are now basking in the spotlight. Along with having the power to showcase emotions, abstract illusions never fail to wow users.
In 2019 we’ve experienced a boom of illustrations and in the near future, it’s definitely going to stay in the up and coming design trends.
Personalisation is KEY
Personalisation is the main key to success! Anything that works well for a particular website can ruin another one. Well, that’s why customisation is something you should always consider.
From customising graphics to picking up smart colour schemes, the “one size fits all” approach is going to dissipate in 2020 and this new year is going to be all about bringing a personalised experience to every single website.
The effect of Parallax scrolling
With time, the Parallax scrolling effect is becoming quite famous among web designers and developers.
Under this design, a particular animation is adjusted in multiple layers, but with some smart variations in speed. To develop a pleasing visual experience, the image in the background moves a little slower than the front image. Combined with the other trends, parallax scrolling is going to make beautiful websites happen in 2020.
MASSIVE FONT SIZE
This typography-based trend is not something to be overlooked. Over-sized lettering gathers all the attention that your brand deserves.
Bold typography is going to help your business message to be reflected in the best possible way. Font size and style definitely plays an important role in grabbing the ever-slipping user attention.
Well, the bottom line is that with all these smart trends, diversity will fully take web design to the next level.
Web design is now embracing futurism at a much higher pace. And there is more to come in the near future as tastes, expectations, and preferences of web users slowly change over time. But, for now, these are our predictions about what is going to dominate the web design landscape in 2020.