It’s become more and more difficult to reach potential customers online. Online users are savvier than ever to the various tactics and techniques used by digital marketers, and there are also many protections available to help people avoid digital marketing in the first place. What can a small business do to overcome this and get more eyes on their products, then? If you want to boost your online visibility, there’s one thing you need to focus on; doing so won’t break the bank, but it can give a big boost to how many people find you online.
Focus On Your Customers
Your happy customers are the key to growing your audience and boosting your online visibility. Anyone can spend big money on a huge marketing campaign and grow a big following on social media, but the quantity of followers isn’t the key to a good long-term marketing strategy. Of course, having a big following helps, as sheer numbers of people that see your advertisements may lead to bigger sales revenue.
You should be focusing, however, on building a high-quality customer base, people that love your product and will buy it. These satisfied customers can be your biggest advocate. People are also more likely to trust customer testimonials and reviews in conjunction with your own marketing, and finding a way to include them on your website or in your marketing can work wonders.
One good app for seamlessly incorporating customer feedback into your website is Feedbackify, which gives you simple code to paste into your web coding that allows customers to rate your offerings, send you compliments or suggestions for improvements, and provide other feedback as well. It also lets you filter results and monitor customer feedback by way of a simple dashboard design.
Your goal with your web marketing should be to build a strong, lasting relationship with your core customers based on trust and mutual respect. Incorporating customer experience into your business can and will allow you to grow your online visibility, as more and more people are interested in not only buying from you but also sharing their experiences with others. This word of mouth from trusted friends can be more valuable than much more expensive publicity.
By focusing on customer relationships with your online business, you’re able to dodge some of the pitfalls that web business has that in-person businesses don’t. You can’t hand out business cards to people hundreds of miles away (although if you need business cards, you can design them for free at a great website called businesscards.co). However, you can get that same level of trust that a small, hometown business can get by making sure every customer that purchases from you get the same level of care and commitment.
If you’re looking for some solutions to help you with customer experience optimisation, check out Pipeline. This one-stop customer relationship management tool is perfect for a small business with just a few team members, all of whom handle customer relations as well as sales. With a CRM like Pipeline, you can make sure that every customer who visits your site has a great experience, and you’re able to replicate that for future transactions as well.
Building a good reputation as a business that puts its customers first is a sure-fire way to boost your online visibility. It won’t make you viral overnight, but it will set you up for long-term, sustainable success by building a loyal base of customers that will do much of your advertising for you to their friends and family. And that can be invaluable.