Digital marketing can be hit and miss. Some campaigns you run can be super-effective and bring lots of new customers. Alternatively, you could create marketing that seems to barely have an impact. This can be frustrating for businesses.
Fear not! There is a host of simple things you can do to make your marketing more effective. Also, you don’t have to be a marketing specialist to incorporate these things into your campaigns. Anyone with basic internet knowledge and a keen eye for business can utilise the below things to improve the effectiveness of their digital marketing:
1. Use fun media like infographics and pins
The best marketing campaigns use images, audio, and video. Today’s average customer does not want to read a wall of text. They want to look at an image, or watch a video – they want simplicity and to digest your message quickly. As a result, you should incorporate fun media into your marketing. For example, you could create infographics about your business. Alternatively, many businesses utilise Pinterest to create informative and eye-catching pins about their products and services.
2. Incorporate branding elements for a uniform marketing campaign
Branding is a key element of marketing. It helps keep your brand cohesive and ensures that your customers can easily identify your business. You should use branding elements such as a company logo, colour schemes, and even consistent fonts in your marketing media. There are a lot of free apps available to create branding. Logo Creator, for example, is a free online resource that allows you to produce professional business logos.
3. Create an effective social media campaign
Social media is a powerful marketing tool. More importantly, it’s free to use! To have an effective marketing campaign, you must use social media. Create business profiles on popular sites like Twitter, Facebook, and Instagram. Also, create detailed profiles that utilise your branding. Finally, you must post regularly, and ensure that your content is relatable, interesting, and engaging. Also, try to incorporate backlinks, and include digital media in your social media posts.
4. Understand your CAC
CAC = Customer Acquisition Cost. This is the cost that you are spending to acquire each new customer. This is an important figure you should know. For example, you may be spending $5 to acquire each new customer, but they only bring an average profit of $4. Here you can see that you need to reduce the cost of your marketing or improve its effectiveness.
5. Use consistent language and terminology
The most effective digital marketing strategies use consistent language. The effectiveness of your message and marketing is diluted if your language changes from post to post. For example, on social media, you use informal, fun language, but in your blog posts, you only use a professional tone and jargon. Ensure that the phrases and tone you use is consistent across ALL of your digital media.
6. Use keywords in your written content
Lastly, keywords can be highly effective in marketing. The primary purpose of keywords is to boost search engine rankings. Google and other search engines look for target keywords that can be used to index and rank sites. You should aim to use your marketing as an extension of your SEO implementation. For example, using keywords in your social media posts and written marketing posts will help greatly.
If you need to improve your marketing, we hope these six tips will help. The key to successful marketing is to be consistent. You must also reinforce your brand identity. Understanding and connecting with your target customers will also help greatly.