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Silva Web Designs - Blog

Font Psychology: How Fonts Affect Your Business and Customers

The right choice of text size, typeface and colour can attract the targeted viewers and improve the value of your text. A business website, company logo or any visual symbol are the strong brand identities. Another significant representation of your business is font.

Many people think that font is just a computer program or file to display any letter or character. It is a common term for the understanding of people but designers believe that font is used to convert the attention of viewers into strong customer relations.

There are many powerful marketing strategies to create brand identities but it’s not much difficult to choose the font for your business and to attract customers. It is also important to know which font style will suit your business? In fact, the selection of font should accurately be aligned with the client’s expectations.

Fonts also affect the emotions and impressions of the customers a great deal. Designers often turn the lines and curves in such a way that it gives a perfect impression of brand identity and consumers instantly fall in love with their brand.

The most significant effect of font is Typography. It is the body language of the font and makes the primary impression on its viewers. Different styles of typeface can mark the psychological impression to the customers and give a strong message to your business.

What is the Psychology of Fonts?

Fonts matter a lot!!! In simple words, font psychology helps you to select the accurate font for your design. People have different feelings and thoughts; they are mostly involved in visual content. Therefore, it is a challenge for designers that how they hide their business message in typefaces.

The study of how Font affects the behaviour, feelings and opinions of the viewers is exactly called the psychology of fonts. It will allow you to select the most suitable Font for your design. If you are going to design a business-related font then Supreme font is one of the most popular fonts that many brands have been used in past and gain a lot of popularity.

In the modern era, the psychology of fonts has become a field of research. Many marketing strategies are available for applying the correct style of font with brand designing and advertising. It is also significant to understand how customers perceive your brand. Many larger corporations or even smaller businesses hire designers to enterprise their brands according to the desires of their audiences.

How Many Categories of Font are Available?

Fonts may be classified into three major types. These classes provide different responses to viewers. You can customize your own font design as per the requirements of your business or select any style from these; it all depends on your customer desires.

Let’s check them out!

1. Serif

The most classic type of font is Serif Font. This typeface formed a little tail at the bottom of every character. It gives the impression to its viewers that you are well established and traditional company. The audience mostly respects and trust such brands.

The great examples of Serif font are Book Antiqua, Times New Roman and Courier. Mostly these typefaces are adopted by consultants, law firms and financial companies because the words of this font can be easier to read.

2. Sans Serif

The Sans Serif font is around forever and a bit modern to Serif font. It is the most neutral, smooth and clean viewed typeface. This cutting edge and tech-focused font give a modern, sophisticated and straightforward look to its audience. Arial, Century Gothic and Helvetica are the popular samples of Sans Serif font.

This font is extensively accepted by tech companies and fashion brands. Even Google, Amazon, eBay, FedEx many other top companies adopted this font.

3. Scripts

Most decorative and fancy appearance fonts are Script fonts. These are used to attract customers and are most suitable to design the logos of companies.

It provides creativity and uniqueness to its audience. This font is the number one choice for fashion brands, beverages and food items or even children-focused brands. Script font gives a special look to its customers and an emotional response may be expected from it.

Instagram and Coca-Cola are great illustrations of Script font. These fonts are going to be elegant, creative, fancy and sophisticated with their designs. The most popular shapes of Script fonts are French Script, Vivaldi and Edwardian Script.

How to Choose a Font?

Here, the next important aspect of this discussion is how you can choose a Font according to your business and target audience. When you are creating a design for any business, you should consider every element and understand its niche.

The designers should detect the perceptions and feelings of the audience. Keeping in mind the psychology of fonts, they can draw a perfect typeface suitable for businesses as well as their customers. Classic font is an emotional connection between target consumers and possessors. Ultimately it will let you stand out in a crowd to attract attention.

How to Buy Fonts?

There are zillions of fonts available online and anyone can download them for their personal use. But with copyright laws, license plans need to be adopted for commercial, small business or even personal use. Startup businesses should maintain proper authorization in their marketing logos and fonts.

You can discover a wide range of perfect fonts on Font. They are a team of professional designers who crafted amazing fonts to help small and medium businesses to increase their online brand impact.

Conclusion

The power of font psychology affects the business and customers to a greater degree. Fonts can capture the perceptions and feelings of the customers. People don’t like to or have any time to read the scripts, in fact, they just realize visual contents. So, the attractive and eye-catching Font certainly drives the attention of clients to your marketplace.

The psychological impact of font designs directly belongs to the business approaches and decisions. The marketing strategies and plans are so relative to the brand identities for any company, so it is vital to understand the influence of this visual identity as well.

 

Nathan da Silva - Profile

Posted by: Nathan da Silva

Nathan is the Founder of Silva Web Designs. He is passionate about web development, website design and basically anything digital related. His main expertise is with WordPress, Magento, Shopify as well as many other frameworks. Whether you need responsive design, SEO, speed optimisation or anything else in the world of digital then get in touch. If you would like to work with Nathan, simply drop him an email at [email protected]

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